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Indian Institute of Management, Lucknow Post Graduate Programme in Management For Working Executives (WMP) Course Outline

This document provides the course outline for the Advanced Data Analysis (ADA) course offered during the 2009-2010 term at the Indian Institute of Management in Lucknow, India. The course is 0.5 units and will be taught by Dr. Sanjay Rastogi. It aims to teach students advanced statistical tools and how to use them to analyze data and draw conclusions using statistical software. Students will be evaluated based 40% on assignments and quizzes, and 60% on a final examination. The course will cover topics like multiple regression, factor analysis, discriminant analysis, cluster analysis, design and analysis of experiments, and multidimensional scaling and conjoint analysis over 10 sessions.

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Surbhi Kamboj
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34 views1 page

Indian Institute of Management, Lucknow Post Graduate Programme in Management For Working Executives (WMP) Course Outline

This document provides the course outline for the Advanced Data Analysis (ADA) course offered during the 2009-2010 term at the Indian Institute of Management in Lucknow, India. The course is 0.5 units and will be taught by Dr. Sanjay Rastogi. It aims to teach students advanced statistical tools and how to use them to analyze data and draw conclusions using statistical software. Students will be evaluated based 40% on assignments and quizzes, and 60% on a final examination. The course will cover topics like multiple regression, factor analysis, discriminant analysis, cluster analysis, design and analysis of experiments, and multidimensional scaling and conjoint analysis over 10 sessions.

Uploaded by

Surbhi Kamboj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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INDIAN INSTITUTE OF MANAGEMENT, LUCKNOW

POST GRADUATE PROGRAMME IN MANAGEMENT FOR WORKING EXECUTIVES


(WMP)
COURSE OUTLINE

Course : Advanced Data Analysis (ADA)


Term – III : (2009-2010)
Unit : 0.5
Instructor : Dr. Sanjay Rastogi

1. Objectives and Scope

In this course knowledge of advanced statistical tools will be given and their use will be
demonstrated with the help of statistical software. It is hoped that after this course students
should be able to identify and use appropriate statistical tools to analyze their data and draw
conclusions.

2. Prescribed Text

Hair, J.F., Anderson, R.F., Tatham, R.L. and William, C.B.: Multivariate Data Analysis (5 th
Edition).

Suggested Readings
1. Malhotra, N.K.: Marketing Research: An Applied Orientation (4th Edition).
2. Johnson, R.A. and Witchern, D.W.: Applied Multivariate Statistical Analysis.
3. Everitt, B.S.: Applied Multivariate Data Analysis.
4. Panneerselvam, R.: Research Methodology.

3. Evaluation Scheme
Assignment/Quizzes 40%
Final Examination 60%

4. Session wise Instruction Plan

Session No. Topics

1-2 Multiple Regression


3-4 Factor Analysis
5-6 Discriminant Analysis
7-8 Cluster Analysis
9 Design and Analysis of Experiments
10 Multidimensional Scaling and Conjoint Analysis
FINAL EXAMINATION

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