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    Executive Summary

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    JaspreetSingh
    This report examines the outbound travel industry in Italy across multiple sectors, including transportation, markets, accommodation, technology, finance, and occasional studies. It provides five objective studies on key issues in each sector. The transportation section analyzes air, car hire, cruise, rail, and coach travel used by Italian outbound travelers. It finds that in 2010, Italian travelers used all three major transportation services, with many taking the Eurostar rail service to visit countries like England, Germany, Spain, and France.

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    Executive Summary

    Uploaded by

    JaspreetSingh
    485 views4 pages
    This report examines the outbound travel industry in Italy across multiple sectors, including transportation, markets, accommodation, technology, finance, and occasional studies. It provides five objective studies on key issues in each sector. The transportation section analyzes air, car hire, cruise, rail, and coach travel used by Italian outbound travelers. It finds that in 2010, Italian travelers used all three major transportation services, with many taking the Eurostar rail service to visit countries like England, Germany, Spain, and France.

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    This report examines the outbound travel industry in Italy across multiple sectors, including transportation, markets, accommodation, technology, finance, and occasional studies. It provides five objective studies on key issues in each sector. The transportation section analyzes air, car hire, cruise, rail, and coach travel used by Italian outbound travelers. It finds that in 2010, Italian travelers used all three major transportation services, with many taking the Eurostar rail service to visit countries like England, Germany, Spain, and France.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    485 views4 pages

    Executive Summary

    Uploaded by

    JaspreetSingh
    This report examines the outbound travel industry in Italy across multiple sectors, including transportation, markets, accommodation, technology, finance, and occasional studies. It provides five objective studies on key issues in each sector. The transportation section analyzes air, car hire, cruise, rail, and coach travel used by Italian outbound travelers. It finds that in 2010, Italian travelers used all three major transportation services, with many taking the Eurostar rail service to visit countries like England, Germany, Spain, and France.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
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    At a glance
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    The report provides an examination of the outbound travel industry in Italy by sector and analyzes key issues like transportation, markets, accommodation, distribution and finance.

    Italian outbound travelers mainly use air transport, car hire, cruise ships, rail and coach travel to travel to other countries.

    The most visited countries by Italian outbound travelers are France, Spain, Germany and Netherlands.

    Executive Summary

    This report provides an examination of the outbound travel industry in Italy, sector by

    sector. Each issue includes five objective and detailed studies on sectors and issues

    of interest and importance, across the international tourism industry. The Transport

    system from air transport and car hire, to the cruise industry, rail and coach travel.

    The Outbound Markets and detailed profiles of the countries leading tourism origin

    countries. Market Segments - Key sectors of the travel and tourism industry, i.e.

    youth travel.

    Accommodation, Leisure and Theme Parks - The performance of the hotel industry,

    resorts, timeshare, as well as developments in the attractions market.

    Travel Distribution and Technology - The travel trade worldwide, including the impact

    of new technology on travel distribution and marketing.

    Financial Services - Ranging from tourism investment to paying for travel.

    Occasional Studies - Other significant issues, such as the role of tourism

    organisations and the impact of travel on the environment.

    Contents
    Introduction

    Tourism is travel for recreational, leisure or business purposes. According to


    a definition given by (Wikipedia) it says that ‘The World Tourism Organization defines
    ‘Tourists’ as people who "travel to and stay in places outside their usual
    environment for more than twenty-four (24) hours and not more than one
    consecutive year for leisure, business and other purposes not related to the exercise
    of an activity remunerated from within the place visited’. (Tourism - Wikipedia)

    Tourism has become a popular global leisure activity. In 2008, there were over
    922 million international tourist arrivals, with a growth of 1.9% as compared to 2007.
    International tourism receipts grew to US$944 billion (euro 642 billion) in 2008,
    corresponding to an increase in real terms of 1.8%

    As a result of the late-2000s recession, international travel demand suffered a


    strong slowdown beginning in June 2008, with growth in international tourism arrivals
    worldwide falling to 2% during the boreal summer months and that created demand
    for European countries to outbound travel on domestic level only.

    In this report I have analyzed outbound tourism for a European country –


    Italy. According to the World Tourism Organization, Italy is ranked at 5 th placeholder
    in 2010 on global scale for creating inbound tourism with 43.3 million international
    travelers and 23.1 million European travelers where as talking about outbound
    tourism. Italy created 15.6 million travelers to other European countries with France
    as the most visited country by Italian Travelers, following by Spain, Germany, and
    Netherlands.

    So what makes these countries a favorite destination? By Italian outbound


    travelers, I tried to present detailed in-depth review of every sector I can cover in this
    report. Hope this report satisfies all the standards.
    Transportation system

    In the year 2010, the number of Italian outbound travelers used all three forms
    of transportation services used in the country. Italy is a European country so it comes
    under EU-Transportation Corporation. The EU Trans Corp. has one train service that
    connects every European country. The EURO-STAR rail is the one of the best train
    available in whole Europe. Many outbound Italian travelers use this service to visit
    England, Germany, Spain and France as

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