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EADR Syllabus

This document outlines an enterprise analysis course which aims to familiarize students with analyzing enterprises. The course objectives are to acquaint students with basic enterprise aspects, guide analysis of enterprises based on key parameters, and help students understand basic terminology. The syllabus covers 5 units exploring an enterprise's history, organization, markets, finances, and governance over 10 sessions. Students work in groups to analyze and report on 2 chosen enterprises with evaluation based on their report, presentation, and question answering. Learning resources include annual reports, websites, and business publications.

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2K views2 pages

EADR Syllabus

This document outlines an enterprise analysis course which aims to familiarize students with analyzing enterprises. The course objectives are to acquaint students with basic enterprise aspects, guide analysis of enterprises based on key parameters, and help students understand basic terminology. The syllabus covers 5 units exploring an enterprise's history, organization, markets, finances, and governance over 10 sessions. Students work in groups to analyze and report on 2 chosen enterprises with evaluation based on their report, presentation, and question answering. Learning resources include annual reports, websites, and business publications.

Uploaded by

sanzit
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Semester I Specialization NA

Course Code 115 Type Generic - Elective


Course Title Enterprise Analysis - Desk Research

Course Objectives:

1 To acquaint students with basic aspects of an Enterprise.

2 To guide the students in analyzing an Enterprise w.r.t a set of basic parameters.

3 To help the students assimilate basic jargon and its meaning w.r.t. Enterprise Analysis.

Syllabus:
Unit Contents Number of
Number Sessions

1 Enterprise History & Background: Establishment, Original & Current 2+4


Promoters, Business Group or Business Family to which it belongs, Vision-
Mission-Philosophy -Values, Name of the Chairman, CEO, MD, Members of
Board of Directors, CSR Initiatives, Technical and other collaborations if any,
Recent Mergers and Acquisitions, if any.

2 Organization : Organization Structure, Geographical (domestic and global) 2+4


foot print – at the time of inception and spread over the years, company’s
current head quarter worldwide as well as head quarter / corporate office in
India, Manufacturing /Service locations Indian and major worldwide,
Certifications if any - ISO / EMS / FDA / CMMI , etc.

3 Markets: Major Customers, customer segments,Products, Product lines, Major 2+4


Brands, Market Share – nationally, region wise, product wise, Advertising
Agency, Advertising Punch Line/Slogan, Logo,

4 Financials: Data to be studied, tabulated, graphically depicted, analyzed and 2+4


presented for last 5 years for the Revenues, Profitability, Market Capitalization,
Segmented Revenues, Auditors.

Listing status & Scrip Codes – BSE and NSE, Global Listings on International
Stock Markets, Share Price Face Value, Current Market Value, Annual High
Low Figures, P/E Ratio, Shareholding Pattern.

5 Governance: Philosophy, Action taken by SEBI if any, Involvement in Scams, 6


Insider Trading Issues, Standard & Poor’s Corporate Governance Scores,
CRISIL Rating. Awards won if any.

Note:

Students should work in groups of 3 to 5 each under the guidance of a faculty.Students shall study
various aspects of any TWO corporate entities (companies) of their choice.Focus shall be on analyzing

Savitribai Phule Pune University – MBA Revised Syllabus 2016 – 17 Page 85


the information collected and gaining insights.Students shall submit a structured detailed report.

The evaluation shall be made by a panel of two examiners. One of the examiners shall be the Internal
Faculty. The other examiner may be an external faculty or a person from the relevant industry. The
evaluation shall be based on the following criteria:

Report – 20 Marks , Presentation – 15 Marks, Question & Answer – 15 Marks

Learning Resources:

1 Text Books Students shall use secondary data sources such as –

2 Reference Books Annual Reports,

3 Supplementary Corporate Websites,


Reading Material
Stock Market Websites,
4 Websites
Business Newspapers, etc.
5 Journals
to collect maximum information – facts and figures about the enterprise and its
functioning

Savitribai Phule Pune University – MBA Revised Syllabus 2016 – 17 Page 86

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