Project Appraisal & Financing: Business Idea: FLY ASH BRICKS
Project Appraisal & Financing: Business Idea: FLY ASH BRICKS
Project Appraisal & Financing: Business Idea: FLY ASH BRICKS
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INTRODUCTION 3
MARKET DEMAND: ............................................................................................................................. 4
Why fly ash bricks? ............................................................................................................................. 4
Technical Specifications ...................................................................................................................... 4
Demand potential estimate ................................................................................................................ 5
Supply status: ...................................................................................................................................... 5
Scope of the project: ........................................................................................................................... 5
Acquiring the raw materials: ............................................................................................................... 6
Economic concerns: ............................................................................................................................ 6
Product pricing .................................................................................................................................... 6
Promotional plans: .............................................................................................................................. 6
Marketing plans .................................................................................................................................. 6
STP:...................................................................................................................................................... 6
Country Scenario ................................................................................................................................. 7
Steps involved ..................................................................................................................................... 8
Equipment Suppliers ........................................................................................................................... 8
Raw Materials & Utilities .................................................................................................................... 8
Manpower Requirements ................................................................................................................... 8
Location & Infrastructure.................................................................................................................... 8
Implementation .................................................................................................................................. 9
SOURCES: ................................................................................................................................................ 9
PAF FINAL RANK 1 IDEAS OF OUR TEAM .............................................................................................. 10
Reasons for Selecting Fly Ash Bricks ................................................................................................. 10
Reasons for Not Selecting Others ..................................................................................................... 10
LIST OF ASSUMPTIONS .......................................................................................................................... 11
FEASIBILITY STUDY ................................................................................................................................ 12
Estimation of Installed Capacity........................................................................................................ 12
Raw Materials for Product 1 ............................................................................................................. 13
Production and Sales Realization ...................................................................................................... 13
Salary and Wages .............................................................................................................................. 13
Miscellaneous Fixed Assets............................................................................................................... 14
Preliminary and Preoperative Expenses ........................................................................................... 14
Depreciation...................................................................................................................................... 14
Assumption for Estimated Cost of Production ................................................................................. 15
Project Cost Estimation ..................................................................................................................... 15
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Profitability Statement...................................................................................................................... 16
Break Even Point ............................................................................................................................... 17
Working Capital Calculation .............................................................................................................. 18
Debt Service Coverage Ratio ............................................................................................................. 19
INTRODUCTION
Fly Ash bricks are made of fly ash, lime, gypsum and sand. These can be extensively
used in all building constructional activities similar to that of common burnt clay bricks. The
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fly ash bricks are comparatively lighter in weight and stronger than common clay bricks.
Since fly ash is being accumulated as waste material in large quantity near thermal power
plants and creating serious environmental pollution problems, its utilization as main raw
material in the manufacture of bricks will not only create ample opportunities for its proper
and useful disposal but also help in environmental pollution control to a greater extent in the
surrounding areas of power plants. In view of superior quality and eco-friendly nature, and
government support the demand for Fly Ash Bricks has picked up.
MARKET DEMAND:
180 billion tons of common burnt clay bricks are consumed annually approximately
340 billion tons of clay- about 5000 acres of top layer of soil dug out for bricks manufacture,
soil erosion, emission from coal burning or fire woods which causes deforestation are the
serious problems posed by brick industry. The above problems can be reduced some extent
by using fly ash bricks in dwelling units. Demand for dwelling units likely to raise to 80
million units by year 2015 for lower middle and low income groups, involving an estimated
investment 0f $670 billion, according to the associated chamber of commerce and industry.
Demand for dwelling units will further grow to 90 million by 2020, which would require a
minimum investment of $890billion. The Indian housing sector at present faces a shortage of
20million dwelling units for its lower middle and low income groups which will witness a
spurt of about 22.5million dwelling units by the end of Tenth plan period. There is ample
scope for fly ash brick and block units... But good quality of bricks as well as required
quantity is not available moreover during the Rainey seasons supply of clay bricks are very
difficult. Therefore, in order to fulfill the required demand there will be a great chance to start
more units in the field of fly ash bricks. At present 20nos units are engaged and 40 lakhs no’s
of bricks per month are manufactured in our state. And there will be scope to start near about
100 units, which will be produced more than 2 cores no of bricks per month in future. Thus
marketing of these product are well shinning.
Fly ash bricks are can be used as an alternative to burnt clay bricks. These are
environment friendly cost saving building products. These are 3 times stronger than
conventional bricks with consistent strength. These are ideally suited for internal, external,
load bearing and non-load bearing walls. These bricks with higher strength /weight ratio
(about 3 to 4 times that of burnt clay bricks) aid in designing stronger yet more economic
structures. Fly ash bricks are durable, have low water absorption, less consumption of mortar,
economical &ecofriendly, low energy consumption and no emission of greenhouse gases.
These bricks are not affected by environmental conditions and remain static thus ensuring
longer life of the building. Also the savings with regard to wastages in fly ash bricks are
considerable during unloading and construction due to true shape and size, consistency in
quality and the workability of the fly ash bricks unlike traditional clay bricks. These bricks
are very economical / cost effective.
Technical Specifications
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Raw Material Used : fly ash, sand, grit, cement
Uses : constructions of walls
Colors & packaging available : light grey, minimum 1 load truck can be delivered
Supply status:
Raw materials required for making of fly ash bricks are fly ash, lime and gypsum. Fly
ash can be procured from thermal power plants. Lime and gypsum are available in the market
and can be bought as per the requirement
1) The bricks we currently use made up of specific quality of top soil( app 10000 hc of
top soil is lost every year for brick manufacturing)
2) If the top soil consumption carries on at the same pace, very soon, we will not have
enough soil for the cultivation.
3) The thermal power plants and the industrial units using coal as a fuel have no use with
the fly ash left after the combustion
Features:
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Acquiring the raw materials:
1) Fly ash is readily available with thermal power plants and can be acquired from them
even without spending on transportation
2) Lime, gypsum and sand are available in the market and can be purchased as per the
requirement.
Economic concerns:
1) Currently the demand for bricks is very high from the supply
2) Demand and supply gap is around 270 billion bricks per annum
3) In India the annual production of fly ash can result in manufacturing 790 billion
bricks
4) To reduce the demand and supply gap we will need to expand in this sector at a larger
rate than what is undergoing at the present time.
Product pricing
1) Penetration price of Rs.5.00 per brick for the first two years and then concession to
high end buyers at a rate of 5%
Promotional plans:
Marketing plans
1) The government has imposed rules for the use of 100% fly ash bricks in a radius of
100 mms from thermal power plants. However, the government is itself not implying
to the norms. The govt. can be forced to imply to such norms by NGOs and when
such a scenario occurs, the demand for the bricks from the side of the govt. will
increase many folds.
2) Use of these bricks result savings of almost 37% in the construction cost.
STP:
Segmentation: We will first try to capture the local markets and then we will move to the
neighboring states.
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Study revealed that out of the different building blocks existing in the market, burnt
clay bricks account for more than 95% of the total market for walling material in larger parts
of the country.Q
Fly ash: Fly ash is the major raw material used in the manufacturing of burnt clay
bricks. The availability of the raw material is described as follows:
1) The current utilization of Fly ash in the state in tune of 36.9 % of total fly ash
generated from all of its thermal power stations
2) The fly ash utilization in Andhra Pradesh in 2005-06 is around 46% which is
increased to 60% in 2014
Country Scenario
1. The utilization of fly ash during 1993-94 was one million tons only as against a
generation of 40 million tons.
2. Fly ash utilization rose to 60 million tons during the year 2006-07 in compared to
fly ash generation in the country of 130 million tons per year.
3. The quantum of un-utilized fly ash has also increased from 39 million tons per year
to 100 million tonne per year in 2006-2007.
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TECHNICAL REQUIREMENTS
Steps involved
Equipment Suppliers
Benny Enterprise, Coimbatore, Tamil Nadu
Shri Engineering Enterprises, Pune
Shree Hari Engineering, Ahmedabad, Gujarat
Columbia-Pakona Engineering Pvt. Ltd., Mumbai
Concept Tech-Know Equipment Pvt. Ltd., Maharashtra, Pune
Manpower Requirements
->12-14 people/shift
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providing parts, service, installation and training to Indian and global customers. We are
planning to establish this plant near NTPC/ Ramagundam, Karimnagar
Implementation
->6-8 Weeks
SOURCES:
http://www.taramachines.com/Tara-fly-ash.aspx
http://www.ecobrick.in/resource_data/KBAS100082.pdf
http://www.bmtpc.org/DataFiles/CMS/file/01_Flyash_Brick1.pdf
http://nstfdc.nic.in/userfiles/fly_ash_bricks.pdf
http://www.dsir.gov.in/reports/ExpTechTNKL/Abs%20new/Engineers.htm
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PAF FINAL RANK 1 IDEAS OF OUR TEAM
SAIR
HARI HARSHA SHAKEER HARESH SUDHEERA AM
(R1)RAIN R1(PETR (R1) FLY R1(SCHOOL R1 (ORGANIC (R1)
WATER OL ASH CHILDRENS GARDEN ORGA
HARVEST BUNKS) BRICKS CULTURAL CARE NIC
FACTORS ING TOOL ACTIVITIES BUSINESS) FARMI
KIT ) NG
WEIGHT
CAPITAL
REQUIREMENT 25% 4 1 3 4 1 1
DEMAND 20% 3 3 4 3 2 2
COMPETITORS
AVAILABILITY 10% 3 2 5 3 3 3
LAND,
BUILDING,
MACHINERY 3
AVAILABILITY 15% 2 1 3 2 2
POLITICAL
REFERENCE 10% 4 2 4 4 4 4
ECO-FRIENDLY 20% 5 3 5 4 5 5
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LIST OF ASSUMPTIONS
(Amount in Rupees)
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3 Trial runs (2 Days) 5,000
4 Travelling 5,000
5 Deposits 20,000
6 Application processing Fees 5,000
7 Misc.…….
Total 185,000
DEPRECIATION (SLM)
1 20% ON BUILDING
2 20% ON PLANT & MACHINERY
3 10% ON FIXED ASSETS
ASSUMPTION FOR ESTIMATING COST OF
PRODUCTION
Details Basis
1 Consumables 1% of sales 84000
2 Repairs and maintenance 2%, 3%, 4% of 36400
P/M
3 Rent, rates and taxes Rs. Per month 1000
4 Interest on term loan 12% of term loan 480000
FEASIBILITY STUDY
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Raw Materials for Product 1
Rate(5%
Details increase
of raw Quantity every
Sr. No material (MT) year) 1st 2nd 3rd 4th 5th
Sales
Details realization
Name of selling
the Demand price per
products (UNITS) unit 1 year 2 year 3 year 4 year 5 year
Fly ash
brick 2,000,000 Rs 5.00 5 5.25 5.775 6.3525 6.98775
Annual
sales 10,000,000 10,500,000 11,550,000 12,127,500 12,733,875
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S.No Final Salaries Year 1 Year 2 Year 3 Year 4 Year 5
1 Total Salary 2,940,000 2,940,000 3087000 3241350 3403418
2 % annual increase 5% 0 0 147,000 154,350 162,068
S.No Amount
Office Equipment’s 30000
Telephone Etc. 1200
Furniture 35000
Computer 20000
Printers 5000
Fire Fighting Equipment’s 2000
Total 93200
Depreciation
Calculation for
Depreciation 1 2 3 4 5
Building
opening Balance - 800,000 600,000 400,000 200,000
Original cost of Acquisition 1,000,000
Dep@20% 200,000 200,000 200,000 200,000 200,000
SLM 800,000 600,000 400,000 200,000 -
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Calculation for
Depreciation 1 2 3 4 5
Plant & machinery
opening Balance - 1,456,000 1,092,000 1,928,000 1,264,000
Original cost of Acquisition 1,820,000 1,500,000
Dep@20% 364,000 364,000 664,000 664,000 664,000
SLM 1,456,000 1,092,000 1,928,000 1,264,000 600,000
Details Basis 1 2 3 4 5
Consumables 1% of sales 84000 107100 249480 274428 301871
2%, 3%, 4% of
Repairs and maintenance P/M 36400 54600 72800 72800 72800
Rent, rates and taxes Rs. Per month 1000 1100 1210 1331 1464
Interest on term loan 12% of term loan 480000 384000 288000 192000 96000
Interest on working capital
loan 12% of W C Loan 45383 53180 104132 113471 123707
selling & Administration exp. 1% of sales 100000 107100 249480 274428 301871
Misc. Expenses 1% of sales 100000 105000 115500 121275 127339
Rate of taxation 30% of Net Profit 763643 1252225 4117353 4614714 5161737
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Cash 275,737 3,268,471 4,812,076 12,652,758 14,332,065 16,171,930
Profitability Statement
Sr.
No. Unit 1 year 2 year 3 year 4 year 5 year
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B Financial Exp.
Int. on term loan
8 (12%) 480,000 384,000 288,000 192,000 96,000
Int. on working
9 capital (12%) 45,383 53,180 104,132 113,471 123,707
Selling &
C Administration exp. 20000 22000 24200 26620 29282
TOTAL COST OF
PRODUCTION 4,763,603 4,747,025 5,341,558 5,467,973 5,607,379
SR.
NO
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Fixed
4 cost/Expenses
Repair &
Maintenance 36,400 54,600 72,800 72,800 72,800
TOTAL CURRENT
ASSETS 629,337 731,230 1,352,599 1,469,666 1,597,781
2. CURRENT
LIABLITIES
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TOTAL CURRENT
LIABILITIES 125,083 140,338 195,578 208,878 223,259
3. WORKING
CAPITAL GAP 504,254 590,892 1,157,022 1,260,788 1,374,522
4. MARGIN ON
WORKING CAPITAL
(25% OF 3.) 126,063 147,723 289,255 315,197 343,630
5. BANK
BORROWINGS (3. - 4.) 378,190 443,169 867,766 945,591 1,030,891
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