Analysis of Advertisement and Promotional

Analysis of Marketing Strategy through advertisement and sales promotional campaign used in Yo! Sushi.
Research question:
Does advertisement and promotional campaign help Yo Sushi to get competitive advantage?
What are tools and techniques of marketing strategy used by Yo Sushi?
Is marketing strategy related with customer perception?
What are the promotional tools used by Yo Sushi?
Aims and Objectives:
 Identify the role of adverting and promotion to the Yo sushi.
 To analyze the marketing communication and relationships on customer perception.
 Develop the Marketing Strategy of Yo Sushi.
Literature review on Customer perception
Advertisement Marketing communication
Promotional campaign Customer perception
Marketing strategy
Name of Subject Area, Theory Arguing, testing Link with own aim and objectives
authors/
Year
Advertising
Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified
sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix
include publicity, public relations, personal selling and sales promotion.
"Advertising has developed and supported great industries, bulwarked-"or increased- "entire economies, and changed a
sufficient number of human habits". Advertising has different effects on consumers, it changes their perspective on what
is, or is not, worth buying; what they buy, when they buy it and how much are bought. Advertising "symbolizes and
concentrates in its image all that is considered good and bad in present day commercial and industrial capitalism in
America." When advertisers plan their strategies for the sale of a certain product, they look at who would use the item. If
the product was make-up, the type of person that would use it would most likely be a woman, around the age of thirteen
and up. The advertisers would then find an ideal looking woman to model for ads to show the makeup on a person and try
to get women to use it. The way that the advertisers describe the model will also get your attention; they might say that
she is not really beautiful until she puts on the makeup, or something along those lines. Advertising is an effective method
of public relations communication for several reasons.
It is economical, making it possible to carry out a public relations message to a large number of readers at a relatively low
cost per reader. It can be highly selective and concentrated on a particular segment of the...
Why Launch An Advertising Campaign

Why Launch An Advertising Campaign
To start off, when your company is just becoming established in the British
market, consumers will have no knowledge of your product, we must encourage or
persuade the consumer to buy your product. To make customers aware of the
product we must advertise. Large scale advertising mainly consists of
advertising on TV, Radio, newspapers and other large scale media. This ensures
that advertising reaches the largest amount of people in the shortest amount of
time. It is likely that the consumer will be more interested in the product if
they hear of on a national level such as TV or Radio. We must watch out for
other companies in Britain that sell a similar product or overseas companies
that sell in Britain so Pakanawa can analyse the British marketing strategy and
improve upon it. Market Segmentation is also another factor to take notice of.
Market segmentation helps to differentiate products for different age groups.
For most product, there are segments of the market that you need to specifically
advertise to. Fore example, different methods of advertising would be needed if
you were to advertise to parents than to the children. For a lot of products
their are a lot of age groups that you need to advertise for and these must be
taken into consideration. We must analyse the different market segments that are
applicable to Pakanawa and investigate how we can exploit these different
market segments. An ad campaign is a very sensible idea because no-one will know
about our products without the use of advertising. This means that we must
concentrate on a good ad campaign so people will know about our products.
Approximate prices are shown below for large scale advertising:
TV Price agreed with company (500,000 + ) Radio

(250,000 + ) Newspaper lineage ad 250 Newspaper
full page 700-900 Cinema booklets 650.00 per cinema Flyers
0.08 per flyer
As is shown above, advertising is very expensive when done on a large...
An Evaluation Of The Effects Of A Global Advertising Campaign

An evaluation of the effects of a global advertising campaign
Advertising is a general method used by many companies and organizations all over the world. Those organizations or
companies use advertising in order to increase selling of the company goods as well as services. More than one hundreds
of ads are publicized throughout the mass media such as television, newspaper, radio, billboards as well as the internet.
These channels are major tools that we use and see in everyday life. Nevertheless, not many products will be successful,
nor become remembrance for everyone. However, PEPSI advertisings are different. This is because most of their
customers have brand loyalty which probably the key to the company success. Hence, this report will evaluate the effects
of a global advertising campaign of PEPSI Company that has made PEPSI to become one of the most successful brands
in the world.
The largest money-making industry in the United States today is advertising. During events such as the Super Bowl,
companies pay large sums of money in return for thirty seconds of air time. Advertising is the act of promoting a product
by informing the public of the products worth. Whether it be television, radio, or newspapers, companies must find a
distinct name and phrase that one can associate with their product; nonetheless, people often take offense to these
names and phrases. People claim that often times these product names promote racial stereotypes and racial disunity.
While some people may take offense to the name of the product as well as the way companies go about selling their
product, the First Amendment undermines these offenses by allowing all Americans to have the right to freedom of
expression. Companies do not, however, have the right to choose any name or phrase for their product. Various
government agencies set strict limits on what can and what cann!
ot be done by the advertising industries. By realizing that advertising is the practice of one's First Amendment right, as
well as knowing the rules for advertising, one can conclude that advertising does not promote racial disunity or racism.
The purpose of the First Amendment is to allow American's the freedom to express how they feel; therefore, advertising is
simply a practice of this right. If groups do not like the product, then it is their right to not purchase it; however, they do
not have the right to ban these products to the rest of the world. In the article "Crazy Horse Beer Brews a Legal Storm," by
Michael Gartner, one reads of Indians who take offense to Crazy Horse beer. These groups of Indians advocate the
removal of the beer due to it exploiting the name of their famous Indian leader Crazy Horse. Robert Sack, a lawyer for the
First Amendment, states it best by saying, "Nothing could be more dangerous in a democracy than banning things...

Analysis of Advertisement and Promotional

Uploaded by

Copyright:

Available Formats

Analysis of Advertisement and Promotional

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Analysis of Advertisement and Promotional

Uploaded by

Copyright:

Available Formats

Analysis of Marketing Strategy through advertisement and sales promotional campaign used in Yo! Sushi.

What are tools and techniques of marketing strategy used by Yo Sushi?

Is marketing strategy related with customer perception?

What are the promotional tools used by Yo Sushi?

Aims and Objectives:

 Identify the role of adverting and promotion to the Yo sushi.

 To analyze the marketing communication and relationships on customer perception.

 Develop the Marketing Strategy of Yo Sushi.

Literature review on Customer perception

Advertisement Marketing communication

Promotional campaign Customer perception

Why Launch An Advertising Campaign

TV Price agreed with company (500,000 + ) Radio

As is shown above, advertising is very expensive when done on a large...

An Evaluation Of The Effects Of A Global Advertising Campaign

You might also like