The Following Parties Are Involved in Payment Card Transaction
The Following Parties Are Involved in Payment Card Transaction
1. Cardholder or Customer
2. Merchant
4. Acquiring Bank
5. Issuing Bank
1. The Merchant
ISO is a third party between merchant and the acquiring bank. The Merchant who
can not get merchant status from the bank may get merchant status through ISOs
for which merchants have to pay fees or percentage of the sales.
There are various advantages of attaining merchant status through ISOs. For
instance-
2. Flexibility –Merchant account through ISOs are more flexible as compared to bank
3. Acquiring Bank
A bank that has a business relationship with a merchant is known as acquiring bank.
The Acquiring Bank accepts the sales slips from the merchant and credits the
merchant’s account after deducing fees or commission.
4. Issuer Bank
Issuer bank is a financial institution which issues payment cards to the customers.
The Customer or card-holder maintains an account with issuing bank.
Merchant Discount or Merchant Service Commission (MSC)
Merchant discount is percentage of sales merchant pays to the acquiring bank as
commission for the processing of the payment card transaction.
Cardholder – Customer of a financial institution who have been issued card against
the money he or she hold with the financial institute like banks.
The below diagram explains the purchase transaction process. Here there are two
financial institutions – the card issuer (card holder’s bank) and the merchant
acquirer (Merchant’s bank). They act as the providers of purchase transaction
services to consumers. Both the cardholder and the merchant can be treated as
‘consumers’ of payment transaction services.
Depending on the payment market, there is fifth party also involved in bankcard
transaction such as Visa or MasterCard, which directly or indirectly facilitates the
transaction. The interaction between the four parties (issuer, acquirer, cardholder
and merchant) is done through a system which is maintained and supported by this
fifth party like Visa or MasterCard.
‘ON US’ and ‘NOT ON US’ Transactions
In some cases card issuer and merchant acquirer is the same entity. Such
transactions made by customers at its own merchants are called ‘on-us’
transactions.
Whereas if the issuer and acquirer are separate entities such as two separate banks
,the transaction is termed as ‘not-on-us’ transaction .It is also called interchange
transaction as the acquirer bank have to pay the issuer bank a interchange fee.
The below diagram shows that card companies like American Express has a direct
contact with cardholder /customer and merchant for payment settlement and there
is a flow of funds from cardholder to merchant via Card Company. For the services
provided by the Card Company the cardholder and merchant have to pay fees.
There is also transaction of goods and services from merchant to cardholder after
proper authentication
Sources of Revenue for Merchant Acquirer or Acquiring Bank -
Merchant acquirer collects fees from the merchant which is the primary source of
the revenue for acquiring bank. This fee is called merchant discount or merchant
service commission (MSC) or merchant service fee (MSF). Figure 2.3 explains the
revenue sharing between different financial institutions.
Authorization
Authorization is the process of checking the availability of sufficient funds
available to cover the amount of transaction and verify that the card is authentic
and not reported stolen .An authorization number [five digit number] for every
transaction is generated. Figure 2.4 explains authorization process.
The Cardholder/customer presents the card to the merchant. The merchant
forward this request to merchant bank via POS (point of sale) equipment.
Merchant bank forward this request electronically to issuer bank using card
association networks like VISA in this case .Issuer bank checks the validity of the
card and for authorized customer. For payment it is again routed to merchant
bank through card association network.