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    Director Marketing: Job Description

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    gus_lions
    The document provides a job description for the role of Director of Marketing. The role would lead a team of 7 direct reports and 40 indirect reports. Key responsibilities include developing and implementing a marketing strategy, managing marketing services, driving innovation and continuous improvement, and building internal and external relationships. The ideal candidate would have 15+ years of marketing experience including 5+ years managing marketing services, and proven ability developing strategic plans and delivering high quality services.

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    Director Marketing: Job Description

    Uploaded by

    gus_lions
    26 views3 pages
    The document provides a job description for the role of Director of Marketing. The role would lead a team of 7 direct reports and 40 indirect reports. Key responsibilities include developing and implementing a marketing strategy, managing marketing services, driving innovation and continuous improvement, and building internal and external relationships. The ideal candidate would have 15+ years of marketing experience including 5+ years managing marketing services, and proven ability developing strategic plans and delivering high quality services.

    Original Description:

    Director Marketing

    Original Title

    Ota Go 675380

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    The document provides a job description for the role of Director of Marketing. The role would lead a team of 7 direct reports and 40 indirect reports. Key responsibilities include developing and implementing a marketing strategy, managing marketing services, driving innovation and continuous improvement, and building internal and external relationships. The ideal candidate would have 15+ years of marketing experience including 5+ years managing marketing services, and proven ability developing strategic plans and delivering high quality services.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    26 views3 pages

    Director Marketing: Job Description

    Uploaded by

    gus_lions
    The document provides a job description for the role of Director of Marketing. The role would lead a team of 7 direct reports and 40 indirect reports. Key responsibilities include developing and implementing a marketing strategy, managing marketing services, driving innovation and continuous improvement, and building internal and external relationships. The ideal candidate would have 15+ years of marketing experience including 5+ years managing marketing services, and proven ability developing strategic plans and delivering high quality services.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    JOB DESCRIPTION

    Director Marketing

    ROLE TITLE Director Marketing

    SECTION/DIVISION: Marketing Services Division

    REPORTS TO: Deputy Vice-Chancellor External Engagement

    DIRECT REPORTS (FTE): 7

    INDIRECT REPORTS (FTE): 40 approx. (excluding casuals)

    PRIMARY PURPOSE OF THE To lead and maintain excellence for marketing services across all areas of the
    ROLE: University with a key focus on the development and implementation of a
    leading-edge Marketing strategy, governance and operational implementation
    plan whilst building capability of the function.

    The Marketing Services activities encompass the provision of Marketing services


    and advisory; Events management; Brand & Design; Sponsorship, Content
    development; Publications; and University Website (strategy and content).

    ACCOUNTABILITIES: Create and execute a clear strategy for the Marketing Services activity. Develop
    an annual work plan that delivers high quality, effective services and enhances
    the value of the University's brand in New Zealand and Internationally.

    Lead and manage the overall provision of services and be accountable for the
    quality, integrity, timeliness and accuracy of the services provided.

    Drive the development, implementation and continual review of robust policies,


    frameworks, and operational and service delivery plans that ensures coherent
    University-wide Marketing Services activity.

    Drive and establish the overall suite of services and set performance goals and
    standards and key performance indicators, to form the basis for evaluation of
    effectiveness, improvement planning and service excellence.

    Drive effective budgeting and business planning to optimise the delivery of the
    Marketing Services activities.

    Foster and develop external relationships in order to best support the


    marketing strategy; and internal relationships in order to promote, influence
    and maintain brand and messaging coherence and consistency.

    Lead and manage all marketing contracted services provided by consultants


    and contractors ensuring robust contract frameworks are established,
    maintained and systematically reviewed.

    Address and manage operational issues where competing or conflicting


    priorities, interests and positions across the key stakeholder group require
    monitoring, analysis, resolution and response.

    1
    Provide appropriate and sound advice, recommendations, analysis and expert
    commentary to support informed executive decision-making and planning.

    Identify opportunities to enhance outcomes for the University by maintaining


    awareness of the external and internal competitive landscape; changes in client
    base and markets; and new sector/industry developments and standards.

    Lead and drive a culture of innovation and continuous improvement.


    Proactively implement feedback channels to drive Marketing Services
    performance and customer service excellence.

    Evaluate and respond effectively to highly sensitive and contentious activity or


    service delivery issues to ensure that financial, reputational, and business risks
    are minimised.

    Actively participate and effectively work as part of the Division of External


    Engagement Leadership Team by collaborating with peers, providing advice,
    and contributing to business cases and special reports/papers.

    Lead the development of business continuity and other emergency and


    recovery plans, ensuring such plans are tested in accordance with University
    frameworks.

    KEY RELATIONSHIPS: Internal


    Strong relationships with the Senior Leaders across the University who engage
    with, or whose customers engage with programmes, activities or services
    provided by Marketing Services
    Senior managers across the External Engagement Division
    University staff, students and community

    External
    Peers from Domestic and International Universities and other organisations
    Agency relationships
    Ranking agencies
    Government Departments, institutions and agencies.
    Key participants in the marketing sector

    QUALIFICATIONS & Essential


    EXPERIENCE: Tertiary level qualification or recognised qualification(s) appropriate to the role.
    15+ years’ marketing experience, of which 5+ years’ has been managing and
    leading the provision of a marketing service in a large organisation.
    Proven experience in creating strategic plans aligned with organisational goals;
    and leading the delivery and achievement of goals.
    Proven experience in the delivery of high quality services.
    Proven experience in leading and managing a team.

    Preferred
    Postgraduate qualification or a relevant recognised professional credential.
    Demonstrated capacity to build and influence strong relationships across internal
    and external senior stakeholders.
    Highly strategic, articulate, and collaborative.

    TECHNICAL SKILLS AND Essential: Proficiency in the Microsoft suite of programmes; well-developed
    KNOWLEDGE: keyboard and word-processing skills

    SPECIAL REQUIREMENTS: None specified.

    2
    DIRECT BUDGET Operating budget of circa $7 million per annum
    ACCOUNTABILITY:

    HEALTH AND SAFETY: Act and work in a manner compliant with current health and safety at work
    legislation and University procedures, frameworks and guidelines. Role model
    safe behaviour and practices, share the responsibility to prevent harm and
    contribute to a safe campus and work environment, including raising workplace
    health and safety concerns for self, students, visitors and other staff.

    SUSTAINABILITY: Act in a manner consistent with the University’s sustainability commitments;


    role-modelling sustainable practices, with a particular emphasis on minimising
    the environmental impact of day-to-day activities.

    CAPABILITY FRAMEWORK:ILITY Capability Name Level

    Capability Group Capability Name Level


    Communicate Effectively Highly Advanced
    Commit to Customer Service Advanced
    ENGAGE
    Work Collaboratively Advanced
    Influence and Negotiate Advanced
    Deliver Results Advanced

    Plan and Prioritise Advanced


    ENABLE
    Think and Solve Problems Advanced

    Demonstrate Accountability Advanced

    Display Resilience and Courage Advanced

    Act with Integrity Advanced


    PERSONAL ATTRIBUTES
    Manage Self Advanced

    Value Diversity Advanced

    Manage and Develop Capability Advanced

    Inspire Direction and Purpose Advanced


    PEOPLE MANAGEMENT
    Optimise Work Outcomes Advanced

    Change and Innovation Adept


    Te Reo Adept
    LANGUAGE AND CULTURE
    Tikanga Māori Adept

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