02-40-101-01 FALL 2017 Introduction To Media and Society: Final Exam Study Guide
02-40-101-01 FALL 2017 Introduction To Media and Society: Final Exam Study Guide
FALL 2017
INTRODUCTION TO MEDIA AND SOCIETY
FIRST-HALF REFRESHERS
• Concepts: Critical perspective; convergence; “Shrinking space through time”; social model of
communication; space/time bias; culture; public sphere; Canada’s communication/media system
challenges; representation; ideology; audience-as-commodity.
• Names: Harold Innis; Marshall McLuhan; Frankfurt School.
• Concepts: Alternative media and media democratization; “best atmosphere for selling”; conglomerate;
corporate concentration; horizontal vs. vertical integration; market externality; market failure;
myth of meritocracy; private vs. public ownership.
• Examples/case studies: Examples of vertical integration; Postmedia and corporate concentration in
Canadian journalism; YouTube de-monetization controversy.
• Concepts: Anomalies of media/cultural products; digital divide; hope labour; native advertising; long tail.
• Examples/case studies: CRTC “basic service” decision; Facebook Free Basics.
DISCLAIMER: This sheet is a list of important concepts, case studies, and names that came up in lectures, the textbook, and in
many cases, both. The exam questions will relate, directly or indirectly, to the above. But please keep in mind: this sheet is an
aid, not a replacement for reviewing all lecture notes and relevant textbook chapters. Some assembly required.