Error 404 Essay
Error 404 Essay
On the surface, Renny Gleeson’s TEDTalk “404, the story of a page not found” is a
lighthearted anecdote about a common occurrence for internet users. His harsh tone and diction,
however, seem to suggest that there is more meaning to be found in a simple error code than one
would expect. In his speech, Gleeson expertly weaves humor and metaphor to create a pathos-
heavy story that pushes an underlying message about the power of the human experience.
Gleeson begins his speech at a logical point: the definition of a 404 error. Despite an
exact definition displayed behind him, Gleeson takes a different route with his explanation. He
describes reaching a 404 error page as a “feeling of being broken… the feeling of a broken
relationships that he follows throughout the story itself. While delivering these lines, his tone
effectively conveys his appeal to the emotions of the audience. Feeling “broken” is a negative
experience felt universally by all humans– he connects the 404 error to this emotion, instilling a
sense of disdain in his audience. He follows up on this feeling by describing a contrasting image:
“you can have unicorns dancing, rainbows spraying out of your mobile phone… a 404 page is
not that.” He finishes this appeal to pathos with more negative imagery, comparing a 404 page to
a “slap in the face.” Having effectively created a strong connection between 404 pages and a
Gleeson begins his story by discussing the idea of turning a 404 page into something
creative, fun, and generally positive. His examples invoke an emotional appeal: he uses well-
designed pages that feature inspirational quotes and cute animals. This marks his major shift in
attitude– in stark contrast to the dreary feelings he expressed previously, these new examples are
designed to garner a positive emotional response from the audience. He continues the trend by
offering more examples, involving sympathy, humor, and inspiration. In doing so, he effectively
reworks the audience’s attitude towards these errors, which allows him to smoothly transition
The speech comes to a close on a significantly different note than it opens. Gleeson’s
tone has completely reversed, from one of disdain and annoyance to one of optimism and
hopefulness. He states that by the end of the exercise involving remodeling the companies’ 404
pages, they felt more focused on “what they could be” as opposed to what they are. This, coupled
with his previous quote that “little things, done right, actually matter”, makes the point that even
small changes can make a significant impact. This ideology acts as a formula for what he
can “tell me what you are not… or remind me of why I love you”; in other words, the same thing
can be seen as good or bad, it simply depends on your perspective. This concept appears
everywhere throughout the speech: the tonal shifts, the visual aids, and most importantly,
Gleeson’s attitude towards the 404 pages themselves. The degree of positivity or negativity of all
of these factors is heavily reliant upon perspective. Through his tonal emotional appeals and
inspirational ideas, Gleeson effectively communicates his lesson: we, as humans, have the power
to make significant changes in our lives and attitudes. All we require is a little change in
perspective.
Unfortunately, given the number of layers this meaning is behind, the average audience
member might not fully understand the central ideas. They may feel informed or inspired, but
couldn’t see the themes through the heavily-veiled metaphors, especially given that they only
have the chance to hear each part once. Many of the meaningful details get lost in the humor, and
unless the member was paying specific attention, they may have not even noticed any of the
shifts in tone or attitude. The best way for Gleeson to improve this speech is to be more
straightforward with his themes and concepts. While his methods are excellent in a format that
can be carefully studied, a live audience makes it difficult to clearly convey his ideas.
References
ERROR 404 5
Gleeson, R. (2012, February). 404, the story of a page not found. Retrieved January 25, 2018,
from https://www.ted.com/talks/renny_gleeson_404_the_story_of_a_page_not_found#t-219600