Business Model Assignment 3

Running head: MODEL CANVAS REVIEW PAPER 1
MODEL CANVAS REVIEW PAPER 2
Modern Canvas Review Paper
Business organizations are often established on a set of principles that define the
models, which in turn highlight the patterns, designs and the general business strategies.
Ideally, a business model defines the nature of business activities, and therefore, a great
business model enhances business activities by ensuring sustainable growth in revenues and
profitability. Thus, a business model outlines the business patterns, designs, and strategies
that are necessary to enhance various business activities. In the context of City of Barnwell
Parks & Recreation Department, the organization employs a multi-sided business model
pattern. The pattern enables the department to create value by enhancing close interactions
between the value propositions and the customer propositions for effective service delivery to
its customers, (Wlu.ca, n.d.). Notably, the organization’s revenues are pegged on the
existence of effective value propositions that allow the business to attract different consumer
segments. Also, the department is based on a functional, structural design. According to Lilly
(2005), the functional design categories related specialties into the same groups, and it is
highly effective in organizations that allow departmentalization. The functional design
applies in the department's context because related specialties are grouped into similar
categories. For instance, the customer segment category comprises of the visitors, city
residents, sports tourists, and county residents. Also, the organization applies the growth
business strategy as the overall strategy. According to Suttle (n.d.), growth business strategy
allows a business to introduce new features into its existing goods and services so as to
increase variety for its customers. Similarly, in the City of Barnwell Parks & Recreation
business model, the department focuses on creating value by providing unique recreational
services and park experiences while ensuring proper maintenance of the parks to enhance the
satisfaction of the customer segments.

Business leaders and strategists often apply different framing applications in their
organizations to streamline their activities. In the article "Reframing Organizations," Bolman
and Deal (n.d.) claim that business models should be developed in a way that allows an open
approach to leadership. Framing applications play an important role in providing alternative
solutions to risks that occur in the process of doing business. In practice, the City of Barnwell
Parks and Recreation Department has employed the structural frame as is clearly depicted
from its business model. The frame focuses on setting measurable targets, outlining the duties
and responsibilities, and as well, it reveals the systems and procedures for use in conducting
business activities. In this case, it defines the key partners that are responsible for
accomplishing the department's main activities in order to enhance the value proposition for
the benefit of the customer segments. The structural frame brings out an effective model in
the sense that different individual specialties are grouped into categories that are in turn
interlinked to enhance the effectiveness of the business model.
In addition to the framing application, the department applies ‘transformative
organizations’ as the primary metaphorical application throughout its business model. The
City of Barnwell Parks & Recreation Department organization is constantly changing based
on the programs that are offered, the customer segments, revenue streams and key partners.
The organization has to understand why and how it needs to change in order to maintain the
organization. Managers of the Parks & Recreation Department have to identify the changes in
the key resources such as number and type of volunteers and budget increases or decreases in
order effectively manage the organization. Ideally, the metaphor provides a simplistic
approach towards implementing the organization’s model, and therefore, it is effective in
enhancing the flow of activities within the organization. As well, in a structured model
design, the metaphorical application will enhance interactivity between different specialties
and categories so as to increase value proposition and ensure satisfaction within different
customer segments.
References
Bolman, L., & Deal, T. Reframing Organizations. Tnellen.com. Retrieved 4 July 2017, from
http://www.tnellen.com/ted/tc/bolman.html
Lilly, M. (2005). Types of Organizational Designs. Emaytrix.com. Retrieved 4 July 2017,
from http://www.emaytrix.com/mgmt307/section3.php
Suttle, R. Different Types of Business Strategies. Smallbusiness.chron.com. Retrieved 4 July
2017, from http://smallbusiness.chron.com/different-types-business-strategies-
4634.html
Wlu.ca. Business Models (pp. 34-37). Retrieved from
https://web.wlu.ca/sbe/bu111/cm/files/www/1.2_-_Business_Models.pdf

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What business model pattern does the City of Barnwell Parks & Recreation Department employ?

What framing application does the department apply according to the passage?

Running head: MODEL CANVAS REVIEW PAPER 1

MODEL CANVAS REVIEW PAPER 2

Modern Canvas Review Paper

highly effective in organizations that allow departmentalization. The functional design

satisfaction of the customer segments.

organizations to streamline their activities. In the article "Reframing Organizations," Bolman

approach to leadership. Framing applications play an important role in providing alternative

interlinked to enhance the effectiveness of the business model.

In addition to the framing application, the department applies ‘transformative

approach towards implementing the organization’s model, and therefore, it is effective in

Lilly, M. (2005). Types of Organizational Designs. Emaytrix.com. Retrieved 4 July 2017,

Suttle, R. Different Types of Business Strategies. Smallbusiness.chron.com. Retrieved 4 July

2017, from http://smallbusiness.chron.com/different-types-business-strategies-

Wlu.ca. Business Models (pp. 34-37). Retrieved from

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