TABLE OF CONTENTS

DEED OF DECLARATION ................................................................... I

APPROVAL SHEET ........................................................................... II
ACKNOWLEDGEMENTS .................................................................... V
TABLE OF CONTENT ........................................................................ VI
LIST OF FIGURES ............................................................................ VII
LIST OF ABBREVIATIONS .................................................................. VIII
CHAPTER 1: SUMMARY OF THE PROJECT ........................................ 1
A. NAME OF THE BUSINESS............................................................... 1
B. BRIEF DESCRIPTION OF THE BUSINESS .......................................... 1
C. LOCATION .................................................................................. 2
D. VISION AND MISSION ................................................................... 2
E. PROJECT SUMMARY .................................................................... 3
MANAGEMENT HIGHLIGHTS ...................................................... 3
OPERATION HIGHLIGHTS .......................................................... 3
MARKETING HIGHLIGHTS .......................................................... 6
FINANCIAL HIGHLIGHTS ............................................................ 8
SOCIO ECONOMIC HIGHLIGHTS ................................................. 9
CHAPTER 2: INTRODUCTION ............................................................ 9
A. BRIEF BACKGROUND OF THE STUDY .............................................. 11
B. OBJECTIVES OF THE STUDY .......................................................... 11
C. SCOPE AND LIMITATION................................................................ 12
CHAPTER 3: MANAGEMENT ASPECT ................................................ 13
A. LEGAL REQUIREMENT .................................................................. 15
B. TYPE OF THE BUSINESS ............................................................... 16
C. CAPITALIZATION .......................................................................... 16
D. ORGANIZATIONAL STRUCTURES .................................................... 16
E. HIRING PROCESS ........................................................................ 16
F. JOB DESCRIPTION ........................................................................ 16
G. SALARIES ................................................................................... 16
H. BENEFITS ................................................................................... 16
I. ORGANIZATIONAL POLICIES ........................................................... 16
CHAPTER 4: OPERATION ASPECT.................................................... 13
A. PRODUCT/SERVICE CONCEPT ....................................................... 17
B. BUSINESS LOCATION AND LAYOUT ................................................. 17
C. GEOGRAPHICAL LOCATION OF COMPETING COMPANIES ................... 17
D. SUPPLIES ................................................................................... 18
E. RAW MATERIALS.......................................................................... 21
F. MANUFACTURING/PRODUCTION PROCESS ...................................... 21
G. ORDER PROCESS WORKFLOW ...................................................... 22
H. PACKAGING ................................................................................ 22
I. OFFICE SUPPLIES/EQUIPMENT ....................................................... 22
J. UTILITIES .................................................................................... 23
CHAPTER 5: MARKETING ASPECT ................................................... 13
A. MARKET OVERVIEW ..................................................................... 23
B. PORTER’S FRAMEWORK ............................................................... 23
C. THREATS OF NEW ENTRANT ......................................................... 24
D. THREATS OF SUBSTITUTE............................................................. 24
E. BARGAINING POWER OF SUPPLIERS .............................................. 24
F. BARGAINING POWER OF BUYERS ................................................... 24
G. SWOT ANALYSIS .......................................................................... 24
H. DEMAND STUDY .......................................................................... 25
I. SUPPLY STUDY............................................................................. 26
J. TARGET MARKET PROFILE............................................................. 26
K. MARKET RESEARCH ..................................................................... 26
L. PRICING...................................................................................... 27
M. PLACE ....................................................................................... 25
N. PROMOTION ............................................................................... 26
O. MARKET RISKS ............................................................................ 26
CHAPTER 5: FINANCIAL ASPECT ..................................................... 13
A. INITIAL CAPITAL REQUIREMENTS ................................................... 28
B. TERMS OF FINANCES ................................................................... 28
C. ALTERNATIVE SOURCES ............................................................... 31
D. AMOUNT OF TERMS OF FINANCING ................................................ 32
E. FINANCIAL STATEMENT FOR 3 YEARS ............................................ 34
F. PROJECTED CASH FLOW STATEMENTS ........................................... 36
G. FINANCIAL STATEMENT ANALYSIS ................................................. 37
H. CURRENT RATIOS ........................................................................ 39
I. NET PROFIT MARGIN ..................................................................... 39
J. RETURN OF INVESTMENT .............................................................. 41
K. GROSS PROFIT MARGIN................................................................ 41
L. BREAKEVEN POINT ANALYSIS ....................................................... 41
CHAPTER 5: SOCIO-ECONOMIC ASPECT .......................................... 13
A. CORPORATE SOCIAL RESPONSIBILITY ............................................ 46
BIBLIOGRAPHY ............................................................................... 47
APPENDICES .................................................................................. 48
A. SAMPLE DOCUMENTS .................................................................. 49
APPLICATION FOR NEW BUSINESS ............................................. 50
SSS R-1 .................................................................................. 50
BUSINESS PERMIT ................................................................... 52
SANITARY PERMIT ................................................................... 52
SSS R-1A ................................................................................ 52
PERSONAL DATA SHEET ........................................................... 52
APPLICATION FOR RENEWAL OF BUSINESS PERMIT ..................... 52
SURVEY INSTRUMENT .............................................................. 52
RESUME/CV/BIODATA ...................................................................... 55