Impact of Green Production and Green Technology On Sustainability: Cases On Companies in India
Impact of Green Production and Green Technology On Sustainability: Cases On Companies in India
Impact of Green Production and Green Technology On Sustainability: Cases On Companies in India
This research aims to examine the impact of Green Production and Green Technology on environmental
sustainability with the help of cases on Indian companies which are doing a commendable work by constant research
and development in the field of Production Engineering. The companies selected for the research are WIPRO, TCS,
Tech Mahindra Ltd., Essar Oil Ltd and Larsen and Toubro Ltd. These companies are among the global leaders in green
manufacturing technology and they have achieved the positions in CDP Climate Disclosure Leadership Index. By
applying the techniques of Green Marketing in production and technology, these companies have achieved and
contributed a great deal. What all they have done and what all they have achieved with the help of green production and
technology is the prime focus of this research.
Original Article
KEYWORDS: Green Production, Green Technology, Manufacturing, Green Engineering, Indian Companies & Green
Marketing
Received: Oct 28, 2017; Accepted: Nov 16, 2017; Published: Dec 07, 2017; Paper Id.: IJMPERDDEC201767
INTRODUCTION
Many international or national firms belonging to various fields and different product lines are engaged in
changed behaviour and practising green marketing (Nadaf & Nadaf, 2014). According to Nadaf & Nadaf (2014)
this is the time of non-toxic, biodegradable and green products. Marketers can make the best use of this mantra.
The old production and consumption pattern has brought many problems along with prosperity (IRACST, 2016).
The problems like pollution, ozone depletion, water contamination, various diseases and depletion of the natural
resources. The more the present generation consume, the less is there for future generation to consume. There is a
strong need for sustainable consumption and sustainable production.
Wipro also known as ‘Western India Palm Refined Oils Limited’ or ‘Western India Product Limited’ is
an information technology company. The company started as a vegetable and refined oil manufacturer. After the
death of M.H. Premji in 1966, Azim Premji (his son) returned from Stanford took over the business as a chairman.
During the years of 1970’s and 1980’s, the company started to shift its focus to IT services. In 1977, the name of
the company is changed to Wipro Products Limited from Western India Vegetable Products Limited. In 1982, the
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name was changed again to Wipro Limited when the company marked its presence in IT domain. It became the
first software and information technology company in India to get the ISO certification in 2002. In 2012 company
demerged and consumer care, furniture, lighting and infrastructure engineering were named as Wipro Enterprises Ltd. In
2008, it entered into clean energy business and named it Wipro Eco Energy.
The Green Initiatives taken by Wipro are mentioned in their Sustainability Report 2015-16. The following are the
initiatives taken by Wipro for Ecological Sustainability:
• They run 2088 virtual servers on 147 physical servers which saves up to 9 Mn units of energy.
• A Co2 emission from Indian office spaces is 116 kg Co2 eq. per sq. mt. which is 10.8% less than previous year.
• There has been a decrease of 5% in the absolute Scope 1 and Scope 2 emissions.
• Captive RE
• Waste Management
• 92% of the waste generated at Wipro is recycled or reused. Their target is to handle 100% of the organic waste in-
house on all of their locations.
• Wipro segregate degradable and non-degradable waste and then send it to technically sound waste disposal
agencies for degradation process.
• Waste from canteen food is converted into biogas and used as a fuel which saves up to 100 tons of GHG annually.
• Bio gas plants are currently operational at 3 locations and designed for 3 more.
• Water Management
• Wipro recycled 32% of their water used in 2015-16.
• 4.8% reduction in per employee water consumption. It reduced from 1.36 m3 to 1.295 m3 in previous year.
• Wipro participate in PGWM (Participatory Ground Water Mapping Program) with an aim to create a participatory
community centre approach.
• Biodiversity
• To make their 5 campuses biodiversity zones by 2017.
• Biodiversity principles will be incorporated into the designs of all new campuses.
• Completed their first phase of Butterfly Park. Next phase includes making a wetland with the help of recycled
water.
• Two Pune campuses have been converted into biodiversity zones with five different types of gardens: spring
garden, spice and fruit garden, ficus garden and aesthetic and palm garden.
• Customer Stewardship
• Supplier Sustainability
• Wipro makes ensure and expects their suppliers to supply goods and services that adhere to environmental
standards.
• It expects their suppliers to adopt environmental sustainability in their own programs and operations.
• 75% of supplier base is from India which accounts for 66% by procurement value.
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Wipro in all the countries adheres to strict regulatory compliance. Before starting any new facility it gets the
clearance from Pollution Control Board and does Environmental Impact Assessment. It complies with all the
environmental regulations and policies.
Achievements
The sustainability effort by Wipro has won it some great awards and accolades. The company has won several
awards from many consecutive years. The lists below show the achievements of the company:
• Wipro is passionate about transparency in disclosures. 8 sustainability reports have been published by the
company till date with full disclosures of their actions and steps taken to find remedies of those actions.
• The company became the member of the Dow Jones Sustainability Indices for the fifth year in a row.
• CDP Climate Disclosure Leader 2015 recognized Wipro as World Leader for corporate action on climate change.
• Confederation of Indian Industries (CII) bestowed Wipro with ‘Sustainability Plus’, the world’s first Corporate
Sustainability Label.
• Wipro is certified as “Best in Class” in five areas: Leadership, Ethics, People, Community and Environment.
• Newsweek Green Ratings has given Wipro a second spot on worldwide level.
It has 289 offices in 46 countries and 58 subsidiary of its own. It has done multiple mergers since 2001 till date
among which are some as huge as $512 Million. TCS alone generates 70% dividend of Tata Sons. In India, it is the fourth
largest employer after Indian Railways, Indian Army and India Post and largest in private sector.
A delivery centre of TCS in Bhubaneshwar is India’s first LEED certified IT campus. TCS Kalinga Park got the
highest ratings (Platinum) from Leadership in Energy and Environment Design (LEED). LEED is a rating agency created
by US Green Building Council which gives ratings to environmentally sustainable constructions. It was built by Orissa
Infrastructure Development Corporation which spread across 45 acres with 50% green area.
In the first phase, it has a capacity of 1002 and by the end of second and third phase, it will have seat for 7000
associates. In the LEED assessment, the campus scored 56 out of 69 which is highest. The building has been designed to
cut down energy consumption in all the facilities like ventilation, heating and AC. Building management systems and
energy modelling shows a 32% reduction in energy consumption.
It is awarded a title of ‘Green Building’ because it reduces and eliminates the damaging impact of building on the
environment. Five broad areas were considered which have an impact on the environment i.e. material use, water
management, site planning, energy and indoor environmental quality. The following are the green features of TCS Kalinga
Park campus:
Strategic Development Model at TCS integrally includes reduction of carbon footprints as their main priorities.
TCS Kalinga Park is standing on its commitment through their Green Building Initiative.
• A GHG emission from Scope 1 and Scope 2 sources combined was 1.69 tCO2e/FTE which is 7% less than
previous year i.e. 1.82 tCO2e/FTE. It is 43.6% less than the base year of 2008.
• Across 23 key data centres TCS achieved a power usage effectiveness of 1.75
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• Waste Management
• TCS has a target of achieving zero waste to landfills by 2020.
• 100% of their hazardous waste like lead acid batteries and waste lube oil is also recycled through government
authorized recyclers.
• Under product take back arrangement, printers and their cartridges are sent back to manufacturers.
• Water Management
• TCS has a target to achieve water neutrality by 2020.
• 15% decrease in specific water consumption from the baseline year of 2008.
• Biodiversity Conservation
• TCS campuses are a home to 127 fauna species and 305 flora species.
• Few rare breeds of plants like camphor, rudraksha, red sandalwood and sandalwood can be found inside the TCS
campuses.
• TCS carry out biodiversity mapping and protect the rich biodiversity through various CSR programs.
• TCS studies each vendor’s landscape and does the risk assessment.
• Supplier Code of Conduct and HSE requirements are included in the contracts with the vendors and suppliers.
ACHIEVEMENTS
The green initiatives taken by TCS have won it many accolades some of which are worth mentioning here:
• Carbon Disclosure Leadership Index 2015 has given TCS a perfect score of 100 and the company is included in
the list of Global Leaders in Climate Change for the fourth year in a row.
• TCS Deccan Park campus at Hyderabad has won a CII National Award for Excellence in Energy Management.
• In the Conference on Sustainability and Inclusive Development TCS won CII (Western Region) Best Practices
case study Award 2015 in Waste Management.
• World CSR Day Organization gives TCS ‘India Sustainability Leadership Award 2015’ in the area of Sustainable
Carbon Management category.
Tech Mahindra has a number of mergers and acquisitions to its credit till date and which established its offices in
more than 60 countries around the world. Since its incorporation, the company has shown tremendous growth in less time
as compared to its rival in the industry. It has been not a much time since it is born and it is competing edge to edge with
the big groups in IT sector. And this tremendous performance has led this company to be in the list of global leaders in
terms of overall sustainability.
In its Corporate Sustainability Report 2015-16, the company has mentioned that there was no single grievance
was filled against the company on environmental impacts.
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• Server virtualization
Source: http://www.techmahindra.com/en-US/wwa/Company/Documents/Tech-Mahindra-Sustainability-Report-2015-
16.pdf
Figure 2
• GHG Emissions
• The Solar Plant Capacity is 1928 KWp making the renewable total capacity of 2442 KWp.
• Adoption of virtual meetings so that travel emissions can be reduced.
• Encourage employees to use carpool technique to commute.
• The savings from reduction in emissions are:
Source: http://www.techmahindra.com/en-US/wwa/Company/Documents/Tech-Mahindra-Sustainability-Report-2015-
16.pdf
Figure 3
• Huge investments have been made in solar water plants at different locations.
Table 1
Source: http://www.techmahindra.com/en-US/wwa/Company/Documents/Tech-Mahindra-Sustainability-Report-2015-
16.pdf
• Water Management
• With the help of STPs Tech 1mahindra has zero discharge facilities.
• The company do not affect any water source due to water withdrawal.
• Specific Water Consumption has been reduced from the previous year
• Waste Management
• Hazardous waste has been handled as per the rules by the Central and State Government.
• Biodiversity Management
• None of the Tech Mahindra Campuses are near the rich bio diverse areas or areas which are protected.
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• The campus has different species of plants, trees and shrubs which help control the climate of the area.
Achievements
The company has many awards and recognitions because of the initiatives taken in the field of environment.
Accolades won in the field of environment and sustainability is as follows:
• It is awarded the Silver Class Distinction the Dow Jones Sustainability Index Yearbook 2017.
• CDP has given rating ‘A’ to Tech Mahindra making it to the list of Global Leaders in Climate change for 2016.
• It is among the 10 companies in the list of DJSI Emerging Markets for 2016.
Essar Oil is an Indian company providing services in Oil and Gas Industry. It is a subsidiary of Essar Group. Essar
Oil is working in the field of extraction and production of oil and natural gas, marketing of petroleum products and refining
of crude oil. It has a major refinery in Vadinar, Gujrat, India which is the second largest non-state refinery in India. It is a
public limited company whose shares are listed in NSE and BSE. In 2016, the Russian based oil company Rosneft bought a
stake of 98% in Essar Oil. The parent company of Essar Oil is Essar Energy.
Sustainable development is an integral part of Essar. It focuses on three areas of sustainability i.e. economic,
social and environmental.
• Energy Management
• The benefits of adopting EMS: efficiency, cost saving, energy saving and reduction in emissions.
• GHG Emissions
• Now, at the site 17 diesel and 30 CBM gas generators are used.
• Water Initiatives
• It uses produced water for different uses. Produced water is water which is trapped in underground formation and
has a long term contact with hydro-carbon bearing formation and so it does have some of the chemical properties
of it.
• At Raniganj Project, the reverse osmosis plant is installed to treat this produced water.
• This treated water is used for CBM Processes like workover, hydro fracturing and drilling.
• 332,584 cms produced water was treated last year and put to different uses at the site.
• Four projects ranging from operational change to process change were implemented which saves 18224085 KWh
of energy.
• One of the project was to reroute the light gas oil pump around in order to increase the crude preheat temperature
which alone saves the energy of 2093400 KWh.
• Another project resulted in the saving of 76464 KWh i.e. 18 KW per hour.
• Use of natural gas instead of fuel oil at 77 MW power plant at Essar Oil India.
• In refinery furnace operations, natural gas is being used in place of fuel oil.
Achievements
Though this sector is among the highest emissions producing sector, still the company has won many accolades to
its name.
• Skoch Renaisance Awards recognised Essar in Gold category in the field of Environment and HR.
• OISD, Ministry of Petroleum and Natural Gas awarded Best ‘Near miss incident’ reporting refinery award for the
year.
• Ministry of Petroleum and Natural Gas gave the second prize in refinery energy performance.
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Larsen and Toubro Ltd. is also known as L&T which is an Indian conglomerate company established in Mumbai.
L&T was established by two Danish refugees Henning Holck Larsen and Soren Kristian Toubro in 1938 in London. In
1947, after India’s independence the company set up offices in New Delhi, Chennai and Kolkata. In 1950, it became the
public company with a paid-up capital of 20 lakhs.
The company has a business in manufacturing goods, construction, information technology, engineering and
financial services. The company has its own 130 subsidiaries and 15 associate companies. It has offices worldwide and has
over 1,00,000 employees. It has number of operating divisions like L&T Realty, L&T Technology Services, L&T Solar,
Electrical and Automation, Information Technology, Machinery and Industrial products and EWAC Alloys Limited.
• At Panaiyur Village, the largest solar tracker system was installed with two 60 MWp tracker solar PV plants.
• 18 L&T campuses are producing their own solar energy for campus usage.
• Hired more than 20 certified energy auditors for various campuses and locations.
• Implementation of ISO 50001:2000 EMS at Hazira, Pithampur, Ahmadnagar, Kancheepuram and Pondicherry
campuses.
• In the last 8 years, more than 60916 tCO2 emissions have been avoided by saving more than 76 Million units of
energy.
• Electrical and automation business with the help of their products and services reduce carbon footprints of their
customers.
• Sustainable Habitat
• 17 Green Buildings have been established by the company within its various campuses and one green factory at
Vadodara.
• USGBC and IGBC have rated the company’s buildings as: 6 Platinum, 6 Gold, 4 silver and 1 certified.
• 49.1 Mn Sq. ft. Of certified green space has been constructed by L&T for its clients.
• The latest addition to the green building is the Technology Centre at Powai.
• With respect to 2011-12, there has been 12.20% of reduction in water consumption.
• More than 80Mn Litres of water storage capacity is built by L&T in water stressed areas.
• L&T is India’s largest water infrastructure organization with more than 4000 MLD water treatment plants and
construction of 51000 Km of water pipelines.
• Large scale tree plantation in and around Himalayan region has been executed.
• Skill building programs are executed for the youth in the region to enhance their employability.
• In the last five years more than 1.5 million trees have been planted.
• Felicitation of the guests is done by planting a tree or gifting them a tree certificate.
• Integrated Community Development project includes tree plantation and maintenance across villages in Rajastan,
Tamil Nadu and Maharashtra.
• 200 check dam construction has helped number of farmers in the irrigation.
• Water and Effluent Treatment has helped in the rehabilitation of canals and irrigation system.
• The Electrical and Automation business helps the agriculture sector by providing range of products and services
for electricity distribution and control.
• Solar pumps are provided to farmers to reduce their dependency on conventional pumps.
• Arrange capacity building programs on climate change and green initiatives for employees.
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• A case study on climate change and energy was show cased at the 2015 Paris Climate Conference as the ‘energy
efficiency and Climate leaders’.
Achievements
L&T has the number of achievements on its name and has won number of awards and recognitions.
• Best Practice award for Sustainable Development Goals for 2017 by United Nations Global Compact.
• Dow Jones Sustainability Index 2016 listed L&T in the top 15 leaders in the Construction and Engineering sector.
• It is the only company from India that retained its position in the DJSI- Emerging Markets Index in capital goods
category in 2016.
• In 2015 as well the company was in the list of DJSI- EMI in capital goods category.
CONCLUSIONS
It is evident from the above case studies that green production and green technology has helped in achieving a lot
than just saving money. It helps in resources conservation, reduction in pollution, saving of energy and materials. These
companies have used the combination of green manufacturing technology, engineering science and marketing management
concepts to become the world leaders in environmental sustainability. They have used the production engineering a best
way to make this planet a better place to live for present and future generations to come.
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