June 2006

Graphic
Standards
Guidelines

NJIT
Athletics

Version 3.1
Table of contents NJIT Graphic Standards — Athletics | 2

3 About these guidelines Logo Sheets

37 Primary, Secondary & Peelable
NJIT Highlanders Colors & Athletic Marks 37 3-color
5 NJIT athletic identity colors 38 2-color (a)
6 Primary, secondary and peelable marks 39 2-color (b)
7 Marks against background color 40 1-color
8 Wordmarks: NJIT and NJIT Patch 41 Standard Wordmark
9 Wordmarks: NJIT with Highlanders 41 2- and 1-color
10 Sport-specific marks 42 Patch Wordmark
42 3-, 2- and 1-color
Color Application, Minimum Size and Misuse 43 Sword Patch Wordmark
12 Color application 43 3-, 2- and 1-color
13 Mark clear space and minimum size 44 Wordmark with Highlanders– Stacked
14 Mark/Wordmark misuse 44 2- and 1-color
45 Wordmark with Highlanders– One Line
Teamwear
45 2- and 1-color
16 Examples of NJIT “Standard” Wordmark applied to teamwear
46 Highlanders Name
17 Examples of NJIT “Standard” Wordmark applied to teamwear
46 1-color
18 Examples of NJIT “Patch” Wordmark applied to teamwear
47 Sport Specific Marks
19 Examples of NJIT “Patch” Wordmark applied to teamwear
47 3-color
48 2-color (a)
General Apparel, Merchandising and Other Uses
49 2-color (b)
21 Merchandise examples
50 1-color
22 Merchandise examples
51 Sport Specific Wordmarks
23 Typography to support athletic marks
51 2-color
24 Display use examples
52 1-color
25 Web site graphics
53 Numbers
26 Special event graphics
53 2- and 1-color
54 Electronic file directory
Stationery
54 NJIT Athletic Identity Logo Sheets
28 Typography for stationery and formal print material
54 Stationery and Desktop Templates
29 Letterhead
54 Other Art
30 Envelopes
55 JPEGS
31 Business Card
55 JPEGS w/TMs
32 Press release
33 Desktop Templates
33 Letterhead
34 Facsimile
35 Press Release
About these guidelines NJIT Graphic Standards — Athletics | 3

These graphic standards guidelines apply to the new NJIT

Highlanders athletic identity. The specifications and exam-
ples on the following pages are meant to help the university
communicate a distinctive and unified athletic image.

In college sports, as in most categories of branding, consis-

tency is the key to effectiveness.

Consistent color. Consistent symbol, shape and form. And

consistent application to team wear, merchandise and
environmental graphics.

A well-managed athletic identity ensures that NJIT invests

its resources effectively and projects an image that earns
recognition for the school both regionally and nationally.

These guidelines will help you apply the NJIT athletic

identity across a range of applications — and do so clearly
and consistently.
 NJIT Graphic Standards — Athletics | 4

NJIT Highlanders
Colors & Athletic Marks
NJIT athletic NJIT Graphic Standards — Athletics | 5

identity colors

The colors used in the primary mark are the official school OFFICIAL SCHOOL COLORS
colors — NJIT Red and White — as well as two accent
colors, navy and gray. Black may be used to reproduce
marks when necessary. NJIT athletic marks may also be
reproduced in white on a colored background. However, it
is recommended that NJIT red be used whenever possible to
reinforce the university’s primary institutional color.

NJIT Red (PMS 1795) NJIT White

Process equivalent –
94M, 100Y

RGB/Web-safe –
R:204, G:0, B:0

ACCENT COLORS IN ATHLETIC IDENTITY

Navy accent (PMS 2768) Gray accent (PMS 428)

Process equivalent – Process equivalent –
100C, 83M, 56K 23.5K

RGB/Web-safe – RGB/Web-safe –
R:0, G:0, B:51 R:204, G:204, B:204

BLACK

Black
Process equivalent –
100K
Primary, secondary NJIT Graphic Standards — Athletics | 6

and peelable marks

The NJIT Highlanders primary athletic mark is also known Primary

as the “road” mark because it expresses most fully NJIT’s
athletic identity to those outside the university — that is,
when NJIT’s teams are traveling or “on the road.”

This primary mark comprises the Highlander warrior, the

NJIT letter form, sword, and Highlanders banner in one
unified graphic. It is used on stationery, printed material,
Web sites and at high-profile venues — for example, at
center court or on large banners or signs that display the
symbol in a prominent way.

The elements that make up the primary mark appear in a

fixed relationship to one another and must never be altered,
modified, or repositioned in ways other than those shown
in these guidelines. For reproduction purposes, always use Secondary
the digital artwork supplied.

The secondary and peelable marks complement the primary

NJIT athletic identity and allow for limited custom usage —
for example, stitching the Highlander warrior on the front
of a baseball cap or applying the secondary mark on a shirt
or jacket.

Peelable
Marks against NJIT Graphic Standards — Athletics | 7

background color

A white border or light gray border always separates the

marks from the background color. When a background
color is used, the first choice is NJIT red to reinforce the
university’s red and white institutional colors.
Wordmarks: NJIT Graphic Standards — Athletics | 8

NJIT and NJIT Patch

The preferred versions of the NJIT athletic wordmark are WORDMARK — STANDARD
shown here and include both a standard and “patch”
version. These marks are recommended for use in teamwear Prints on white
(see TEAMWEAR, pages 11– 15).

The wordmarks derive from the primary mark and appear

on an upward slant.

To ensure proper placement or orientation, the left edge of

Prints on red
the “N” should be perfectly vertical, i.e. perpendicular to
the horizontal, as illustrated below.

WORDMARK — PATCH

Prints on white;
may print on navy
or black

Prints ONLY on red;

NEVER prints without
a red background
Wordmarks: NJIT Graphic Standards — Athletics | 9

NJIT with Highlanders

The preferred versions of the NJIT wordmark with the WORDMARK WITH HIGHLANDERS NAME
Highlanders name are shown here.

Stacked — Highlanders flush

Note that in this structure, when NJIT is locked up with
the Highlanders name, the baseline of the NJIT letters is not
angled but perfectly horizontal.

Note also that the “J” has been slightly altered (shortened)
to allow the Highlanders name to fit more snugly under the
NJIT letterform.

To ensure consistency, the lock-up and relationship of the

NJIT letterform and the Highlanders name should never be
altered. Only the digital artwork provided should be used.

Stacked — Highlanders centered

One line — Strong horizontal

Sport-specific marks NJIT Graphic Standards — Athletics | 10

Individual sport marks use the design framework of the Secondary mark with sport name
secondary mark or the wordmark with the names of the
sports replacing the “Highlanders” name.

These marks allow for limited custom usage.

Wordmark with sport name

 NJIT Graphic Standards — Athletics | 11

Color Application,
Minimum Size
and Misuse
Color application NJIT Graphic Standards — Athletics | 12

NJIT’s athletic marks should never be reproduced in any PRIMARY MARK

colors other than those specified in these guidelines. 3-color (not including white)
PMS 1795, PMS 2768, PMS 428
• The preferred way to reproduce the primary and second-
ary NJIT athletic marks is in full-color: red, white, blue
and gray.*

• The next most preferred option is red, white and blue.*

• Marks may also be reversed in all white out of other back-

ground colors. Preferred background colors are NJIT red,
navy or black.

*Please note that when printing on white paper or fabric,

white would not be considered a “printed” or “additional” 2-color (not including white)
color. However, when silkscreening or stitching on a red, PMS 1795, PMS 2768
blue, gray or black background fabric, white would be treated
as an additional color.

1-color
PMS 1795, PMS 2768 or Black

1-color (reverse) or silk-screen white against a background color

Mark clear space NJIT Graphic Standards — Athletic | 13

and minimum size

A clear space is defined to insure the NJIT primary mark Clear space as defined by “N”
will have maximum visibility and impact. Without the min- Uprights of letters should always be perpendicular
imum clear space, the mark’s impact will be compromised. to the horizontal.

Do not allow any distracting graphic elements, such as copy, 1N 1N

photography, or background patterns to clutter the clear

space.

As shown here, the width of the “N” letterform has been

chosen as the standard unit of measurement for calculating
the signature clear space.

1N 1N

1N
Minimum reproduction size for print applications
The NJIT road mark has been designed in such a way as to
retain its visual impact in a wide range of sizes. However,
there are sizes below which the mark ceases to be clearly leg-
ible and is thus diminished in impact. The minimum
acceptable size for printing is illustrated here.

The primary mark may be reproduced in print no smaller

.75"
than 0.75" in width.
Minimum size of logo for print applications.

The minimum size of the mark for stitching is 2.75" wide.

The minimum size for stitched or silk-screened
applications should be determined in consulta-
tion with a knowledgeable vendor.

(As a general guideline, the minimum size of

the primary mark for stitching is 2.75" wide.)
Mark/Wordmark misuse NJIT Graphic Standards — Athletics | 14

The examples illustrated here are only some of the possible

incorrect uses of the NJIT primary mark and wordmark,
none of which is permitted. Because the value and impact of
the athletic identity depends on consistent reproduction,
these and other misuses of the identity will compromise its
effectiveness.
Do not reproduce the mark or wordmark in unofficial colors.
For correct reproduction, always use the digital artwork
supplied.

Do not outline any portions of the mark or wordmark.

Do not change the position of elements within the mark or wordmark.

Do not alter the color relationships of mark or wordmark. Do not distort or alter the shape of the mark or wordmark.

Do not redraw or eliminate elements of mark or wordmark. Do not place the mark or wordmark on a background without
sufficient contrast.

NJIT HIGHLANDERS
Do not add effects, such as drop shadows. Do not recreate any portions of the mark or wordmark in
alternate typefaces.
 NJIT Graphic Standards — Athletics | 15

Teamwear
It is recommended that marks and wordmarks be applied
consistently to uniforms across all sports. While it is common
for individual sports to have their own “looks” and graphic
traditions, the consistent application of NJIT’s athletic identi-
ty is vital to building recognition for the university over time.

While the examples of teamwear on the following pages are

not meant to be prescribed “uniform designs,” they are meant
to illustrate key requirements, including:

• dominant use of red and white

• consistent use of official marks in relation to
background colors
Examples of NJIT “Standard” NJIT Graphic Standards — Athletics | 16

Wordmark applied to teamwear

BASKETBALL JERSEYS

BASEBALL SHIRTS AND CAP

Note that these are not

prescribed uniform designs,
but rather illustrate the
recommended dominance
of color and how the
wordmarks should be treated
on uniforms.
Examples of NJIT “Standard” NJIT Graphic Standards — Athletics | 17

Wordmark applied to teamwear

SOCCER SHIRTS

VOLLEYBALL JERSEYS

Note that these are not

prescribed uniform designs,
but rather illustrate the
recommended dominance
of color and how the
wordmarks should be treated
on uniforms.
Examples of NJIT “Patch” NJIT Graphic Standards — Athletics | 18

Wordmark applied to teamwear

BASKETBALL JERSEYS

BASEBALL SHIRTS AND CAP

Note that these are not

prescribed uniform designs,
but rather illustrate the
recommended dominance
of color and how the
wordmarks should be treated
on uniforms.
Examples of NJIT “Patch” NJIT Graphic Standards — Athletics | 19

Wordmark applied to teamwear

SOCCER SHIRTS

VOLLEYBALL JERSEYS

Note that these are not

prescribed uniform designs,
but rather illustrate the
recommended dominance
of color and how the
wordmarks should be treated
on uniforms.
 NJIT Graphic Standards — Athletics | 20

General Apparel,
Merchandising and
Other Uses
In merchandise and general apparel, variety is key to sales,
and the system of marks and wordmarks allows for a range of
“looks” to be produced. These looks, however, must always be
achieved through application of the approved graphics illus-
trated and specified in these guidelines.

While in teamwear, consistency is paramount — in merchan-

dise and general apparel, variety is a virtue.
Merchandise examples NJIT Graphic Standards — Athletics | 21

The NJIT athletic marks can be used in a variety of merchan-

dising and clothing applications. These marks and word-
marks should never be reproduced in colors other than
NJIT’s official school colors and accent colors as outlined in
these guidelines. Colors should always be selected to match
the Pantone colors 1795 red, 2768 blue, 428 gray, white and
black.

The color of the clothing should match or

complement NJIT colors.

EXAMPLES OF SHIRTS

Note that these are not

prescribed merchandise
designs, but rather illustrate
just a few possibilities.
Merchandise examples NJIT Graphic Standards — Athletics | 22

The NJIT athletic marks can be used in a variety of merchan-

dising and clothing applications. These marks and word-
marks should never be treated in colors other than NJIT’s
official school colors and accent colors as outlined in these
guidelines. Colors should always be selected to match the
Pantone colors 1795 red, 2768 blue, 428 gray, white and black.

The color of the clothing should match or complement

NJIT colors.

EXAMPLES OF CAPS

Note that these are not

prescribed merchandise
designs, but rather illustrate
just a few possibilities.
Typography to support NJIT Graphic Standards — Athletics | 23

athletic marks

In certain instances, it is desirable to use additional type with

NJIT’s athletic marks and wordmarks. The fonts approved for
these uses are “SF Collegiate Solid” and “SF Collegiate.”

Care should be taken when using this type to maintain the

prominence of the NJIT marks and avoid confusing or visu-
ally “busy” structures.

Examples of how the type can effectively be used with NJIT’s

official athletic marks are illustrated at right.

SF Collegiate Solid WOMEN’S CROSS COUNTRY

ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
SF Collegiate Solid Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
SF Collegiate Solid Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

SF Collegiate Solid Bold Italic COACHING STAFF

ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

SF Collegiate
ABCDEFGHIJKLMNOPQRSTUVWXYZ
KET BALL
1234567890
O M E N ’S BAS
W
SF Collegiate Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

DIVISION I
Display use examples NJIT Graphic Standards — Athletics | 24

Pictured are examples of how the NJIT

primary athletic mark and related
wordmarks may be displayed through
environmental graphics.
Web site graphics NJIT Graphic Standards — Athletics | 25

A consistent graphic banner or navigation bar should be

applied to the NJIT Highlanders athletic Web site. The
design, as suggested for illustration purposes below, should
showcase the primary mark, highlight the mascot name and
reinforce NJIT’s official colors, with being red dominant.
This structure would be incorporated into all the template(s)
for all pages.

• • • HIGHLANDERS BASEBALL TEAM POSTS RECORD SEASON • • • TOP ATHLETES HONORED • • • DIVISION I IS REAL DEAL • • •

O F F I C I A L S I T E O F N J I T AT H L E T I C S

Example of Web banner structure that would

be applied to all pages of NJIT athletic site

Minimum size for web

Minimum signature width for the primary and secondary
marks is recommended at 80 pixels. Any smaller and the
“Highlanders” name becomes degraded. Don’t resize a
bitmap version of the marks.Web-ready artwork files are
available upon request. (These formats are not to be used for
print applications.)

Thumbnail illustrating banner structure applied to

a typical Web page

• • • HIGHLANDERS BASEBALL TEAM POSTS RECORD SEASON • • • TOP ATHLETES HONORED • • • DIVISION I IS REAL DEAL • • •

O F F I C I A L S I T E O F N J I T AT H L E T I C S

SPORTS highlanders TOP NEWS STORIES highlander

Profile
Baseball
Basketball – M This is placeholder copy to
Basketball – W show the look of the infor-
Cross Country – M mation within the context of
Cross Country – W the layout. The purpose is to
Fencing – M show the NJIT athletic iden-
Fencing – W tity applied to the
Soccer – M web site.
Soccer – W
Swimming – M
Swimming – W
Tennis – M
Tennis – W
Volleyball – M
Volleyball – W
Track & Field Club
Ice Hockey Club
ATHLETIC DEPT INFO

Calendar
Compliance
Directions
Facilities
Highlander Fund
Intramural Sports
Recruiting

Minimum width 80 pixels Staff Directory

Special event graphics NJIT Graphic Standards — Athletics | 26

Effective presentation of NJIT’s athletic identity in

public settings, at special events and during news
conferences is vital to the university’s efforts to gain
exposure for its name, people and accomplishments.
The NJIT athletic identity should be readily visible
and professionally presented at all times. Visual expo-
sure of the team name via the media, online vehicles,
and NJIT’s own communications program builds
awareness and understanding of NJIT athletics.
 NJIT Graphic Standards — Athletics | 27

Stationery

The layout of the NJIT Highlanders stationery system fol-

lows the university’s institutional stationery structure, with
the same fonts and text placement.
Typography for stationery NJIT Graphic Standards — Athletics | 28

and formal print material

The approved font families for NJIT athletics stationery and ITC Stone Sans Std Medium
formal printed material are ITC Stone Sans Std and Minion
abcdefghijklmnopqrstuvwxyz
— the same fonts used by the university.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
The ITC Stone Sans Std family is used for all address infor- 1234567890
mation (see Stationery pages 29-32) and is the same font
specified for the university at large. The Minion typeface, of
which this text is composed, is appropriate for lengthy body
ITC Stone Sans Std Medium Italic
text and written communications. abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

Minion ITC Stone Sans Std Semibold

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 1234567890

Minion Italic ITC Stone Sans Std Semibold Italic

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 1234567890

Minion Semibold ITC Stone Sans Std Bold

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 1234567890

Minion Semibold Italic ITC ITC Stone Sans Std Bold Italic
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 1234567890
Letterhead NJIT Graphic Standards — Athletics | 29

5.75" Dimensions: 8.5" x 11"

.815"

The top of the address aligns with

.5625" the top of the logo.
New Jersey Institute of Technology 1.625"
University Heights
Newark, NJ 07102 -1982
Baselines of the address align with
123.456.7890 top of sword pommel.
123.456.7890 fax
[email protected]

The baseline of the first line of the

Individual, Department or Sport Name
Title (if applicable)
name and office sits 1.625"
from the top edge.

1.425" Color
Logo: NJIT Red (Pantone 1795 U),
Pantone 2768 U, Pantone 42 8U

All other typography: Pantone 1795 U

Typography
Address: ITC Stone Sans Std Medium 7/9
1.125"
Name, sport,
office: ITC Stone Sans Std Semibold 7/9

Title: ITC Stone Sans Std Medium Italic 7/9

Letterhead Stock
Strathmore Ultimate White Wove 24lb

Note
Mobile and pager numbers are not
recommended on letterhead.

1"

.5625"

1.125"

The left edge of

the banner aligns
along the 1.125"
left margin.

Example shown at 50%

Second sheet consists of the peelable “head”

element only, located in the same position as the
primary mark on the first sheet.
Envelopes NJIT Graphic Standards — Athletics | 30

.375" 2.25" #10 envelope

Dimensions: 9.5" x 4.125"

.25" 9"x12" envelope

Sport or Department Name Dimensions: 9" x 12"
1 line space
New Jersey Institute of Technology
University Heights Color
Logo: NJIT Red (Pantone 1795 U),
Newark, NJ 07102-1982
Pantone 2768 U, Pantone 428 U

All other typography: Pantone 1795 U

Typography
Office Name: ITC Stone Sans Std Semibold 7/9

Address: ITC Stone Sans Std Medium 7/9

Envelope Stock
1.425" Strathmore Ultimate White Wove
#10 envelope Laser Flap 24lb

Example shown at 100%

Office or Division Here

1 line space
New Jersey Institute of Technology
University Heights
Newark, NJ 07102-1982

Address and logo placement remain the same regardless of envelope size.

MAILING LABEL — The mailing label (5.5" x 4.25") uses the same structure.
Business Card NJIT Graphic Standards — Athletics | 31

Front Dimensions: 3.5" x 2"

.25" .375"

Color
The baseline of
Logo: NJIT Red (Pantone 1795 U),
the last line of
.5" Pantone 2768 U, Pantone 428 U
.625" the name sits
.625" from the
John P. Jones All other typography: Pantone 1795 U
top edge.
Title Here
The baseline of Typography
1"
the first line of Name: ITC Stone Sans Std Semibold 7/8
New Jersey Institute of Technology the address sits
123 Street Address 1" from the Title: ITC Stone Sans Std Medium Italic 7/8
Newark, NJ 12345 -6789 top edge.
123.456.7890 Office: ITC Stone Sans Std Medium Italic 7/8
123.456.7890 fax
[email protected] Address: ITC Stone Sans Std Medium 7/8
1.125"

Business Card Stock

Strathmore Ultimate White Wove Cover 88lb

1.75"
Note
If a second voice number is required, placement
Example shown at 100% should be on the same line and to the right of the
primary number.
Press release NJIT Graphic Standards — Athletics | 32

Dimensions: 8.5" x 11"

5.75"
.815"

The baseline of News Release sits

.5625"

.7" .5625" from the top edge.

NEWS RELEASE 1.175"
The red bar is .7" deep.

New Jersey Institute of Technology

University Heights
The top of the logo sits 1.175"
Newark, NJ 07102 -1982 from the top edge and aligns with
123.456.7890
123.456.7890 fax the top of the address.
www.njit.edu

Color

Bar: NJIT Red (Pantone 1795 U)

1.425" Logo: NJIT Red (Pantone 1795 U),

Pantone 2768 U, Pantone 428 U

News Release: White

All other typography: Pantone 1795 U

Typography

News Release: ITC Stone Sans Std Medium 24

Address: ITC Stone Sans Std Medium 7/9

Letterhead Stock
Strathmore Ultimate White Wove 24lb

1.125"

The left edge of

the banner aligns
along a 1.125"
left margin.

Example shown at 50%

Second sheet consists of the red bar element

only, located in the same position as the primary
sheet.
Desktop Templates NJIT Graphic Standards — Athletics | 33

Letterhead

Desktop templates created in Microsoft Word

enable the electronic writing and distribution
New Jersey Institute of Technology
University Heights
Newark, NJ 07102-1982
of letters.
123.456.789
123.456.7890 fax
[email protected]

The layouts are the same as the printed letter-

Department or Sport Name
heads. The templates may be personalized sim-
ply by typing in your own telephone and fax
numbers, your e-mail address, as well as your
name and title. (The ITC Stone Sans Std family
of fonts will be needed.) These are the only ele-
ments that may be changed. The primary mark,
address position, and font should never change.

The body of the letter should be typed in

NJIT’s preferred serif font — Minion — unless
this font is not available. In that case, Times
New Roman may be substituted.

Example shown at 50%

Desktop Templates NJIT Graphic Standards — Athletics | 34

Facsimile

Desktop templates have also been created

New Jersey Institute of Technology
for fax sheets.
University Heights
Newark, NJ 07102-1982

As with the desktop letters, the primary mark,

address position, and font should never change.
FACSIMILE
The body of any text information should be
Date: Date here
typed in NJIT’s preferred serif font — Minion
— unless this font is not available. In that case,
To: Name here To: Name here
Times New Roman may be substituted.
Tel: Tel # here Tel: Tel # here

Fax: Fax # here Fax: Fax # here

No. of Pages: X

Example shown at 50%

Desktop Templates NJIT Graphic Standards — Athletics | 35

Press Release

Desktop templates have also been created

NEWS RELEASE for press release sheets.

New Jersey Institute of Technology As with other desktop templates, the primary
University Heights
Newark, NJ 07102-1982
123.456.789
mark, address position, and font should never
123.456.7890 fax
[email protected] change.
Department or Sport Name

The body of any text information should be

typed in NJIT’s preferred serif font — Minion
— unless this font is not available. In that case,
Times New Roman may be substituted.

Example shown at 50%

 NJIT Graphic Standards — Athletics | 36

Logo Sheets

The following logo sheets show approved applications. The

art shown is available in digital form.

Please note that this artwork is the property of the

New Jersey Institute of Technology and cannot be repro-
duced or used without the consent of the university.

The artwork must never be altered or used in ways other

than illustrated by these logo sheets or in these guidelines.

Artwork with or without the “TM” trademarks is available.

Use is determined by the university.
Primary, Secondary & NJIT Graphic Standards — Athletics | 37

Peelable
3-color

File name: NJIT_PSP_3color_TM.eps

Primary, Secondary & NJIT Graphic Standards — Athletics | 38

Peelable
2-color (a)

File name: NJIT_PSP_2color_a_TM.eps

Primary, Secondary & NJIT Graphic Standards — Athletics | 39

Peelable
2-color (b)

File name: NJIT_PSP_2color_b_TM.eps

Primary, Secondary & NJIT Graphic Standards — Athletics | 40

Peelable
1-color

File name: NJIT_PSP_1color_TM.eps

Standard Wordmark NJIT Graphic Standards — Athletics | 41

2- and 1-color

File name: NJIT_SW_TM.eps

Patch Wordmark NJIT Graphic Standards — Athletics | 42

3-, 2- and 1-color

File name: NJIT_PW_TM.eps

Sword Patch Wordmark NJIT Graphic Standards — Athletics | 43

3-, 2- and 1-color

File name: NJIT_SPW_TM.eps

Wordmark with Highlanders NJIT Graphic Standards — Athletics | 44

– Stacked
2- and 1-color

File name: NJIT_WH_a_TM.eps

Wordmark with Highlanders NJIT Graphic Standards — Athletics | 45

– One Line
2- and 1-color

File name: NJIT_WH_b_TM.eps

Highlanders Name NJIT Graphic Standards — Athletics | 46

1-color

File name: NJIT_H_TM.eps

Sport Specific Marks NJIT Graphic Standards — Athletics | 47

3-color

File name: NJIT_SS_3color_TM.eps

Sport Specific Marks NJIT Graphic Standards — Athletics | 48

2-color (a)

File name: NJIT_SS_2color_a_TM.eps

Sport Specific Marks NJIT Graphic Standards — Athletics | 49

2-color (b)

File name: NJIT_SS_2color_b_TM.eps

Sport Specific Marks NJIT Graphic Standards — Athletics | 50

1-color

File name: NJIT_SS_1color_TM.eps

Sport Specific Wordmarks NJIT Graphic Standards — Athletics | 51

2-color

File name: NJIT_SSW_2color_TM.eps

Sport Specific Wordmarks NJIT Graphic Standards — Athletics | 52

1-color

File name: NJIT_SSW_1color_TM.eps

Numbers NJIT Graphic Standards — Athletics | 53

2- and 1-color

File name: NJIT_N.eps

Electronic file directory NJIT Graphic Standards — Athletics | 54

Art and nomenclature

NJIT Athletic Identity Logo Sheets Stationery and Desktop Templates

(Please note that identical logo sheets without the “TM” trademark
are available in their own separate folder; file names are the same as Stationery
the names below but do not end in TM.) Letterhead . . . . . . . . . . . . . . . . . . . . . .NJIT_Ath_Lttr.qxd
#10 Envelope . . . . . . . . . . . . . . . . . . . .NJIT_Ath_Env.qxd
Primary, Secondary, Peelable Marks Business Card . . . . . . . . . . . . . . . . . . . .NJIT_Ath_Bcard.qxd
3-color . . . . . . . . . . . . . . . . . . . . . . . . .NJIT_PSP_3color_TM.eps Mailing Label . . . . . . . . . . . . . . . . . . . .NJIT_Ath_Mail_Label.qxd
2-color . . . . . . . . . . . . . . . . . . . . . . . . .NJIT_PSP_2color_a_TM.eps News Release . . . . . . . . . . . . . . . . . . . .NJIT_Ath_News_Release.qxd
2-color . . . . . . . . . . . . . . . . . . . . . . . . .NJIT_PSP_2color_b_TM.eps
1-color . . . . . . . . . . . . . . . . . . . . . . . .NJIT_PSP_1color_TM.eps MS Word Desktop Templates
DskTp Letterhead—Color . . . . . . . . . . .NJIT_Ath_DTLttr_C.dot
Standard Wordmarks DskTp Letterhead—BW . . . . . . . . . . . . .NJIT_Ath_DTLttr_BW.dot
2- and 1-color . . . . . . . . . . . . . . . . . . . .NJIT_SW_TM.eps DskTp Fax . . . . . . . . . . . . . . . . . . . . . .NJIT_Ath_DTFax.dot
DskTp News Release—Color . . . . . . . . .NJIT_Ath_DTNews_C.dot
Patch Wordmarks DskTp News Release—BW . . . . . . . . . . .NJIT_Ath_DTNews_BW.dot
2- and 1-color . . . . . . . . . . . . . . . . . . . .NJIT_PW_TM.eps

Sword Patch Wordmarks Other Art

3-, 2- and 1-color . . . . . . . . . . . . . . . . .NJIT_SPW_TM.eps Public Event Backdrop . . . . . . . . . . . . .NJIT_Ath_Backdrop.eps
Web Banner . . . . . . . . . . . . . . . . . . . . .NJIT_Ath_Web_Banner.eps
Wordmark with Highlanders — Stacked Highlander Sports Type . . . . . . . . . . . .NJIT_Highlander_Sports.eps
2- and 1-color . . . . . . . . . . . . . . . . . . . .NJIT_WH_a_TM.eps

Wordmark with Highlanders — One Line

2- and 1-color . . . . . . . . . . . . . . . . . . . .NJIT_WH_b_TM.eps

Highlanders Name
1-color . . . . . . . . . . . . . . . . . . . . . . . . . .NJIT_H_TM.eps

Sport Specific Marks

3-color . . . . . . . . . . . . . . . . . . . . . . . . . .NJIT_SS_3color_TM.eps
2-color (a) . . . . . . . . . . . . . . . . . . . . . . .NJIT_SS_2color_a_TM.eps
2-color (b) . . . . . . . . . . . . . . . . . . . . . . .NJIT_SS_2color_b_TM.eps
1-color . . . . . . . . . . . . . . . . . . . . . . . . . .NJIT_SS_1color_TM.eps

Sport Specific Wordmarks

2-color . . . . . . . . . . . . . . . . . . . . . . . . . .NJIT_SSW_2color_TM.eps
1-color . . . . . . . . . . . . . . . . . . . . . . . . . .NJIT_SSW_1color_TM.eps

Numbers
2- and 1-color . . . . . . . . . . . . . . . . . . . .NJIT_N.eps
Electronic file directory NJIT Graphic Standards — Athletics | 55

Art and nomenclature

JPEGS

JPEGs — HIGH RESOLUTION

Primary Mark . . . . . . . . . . . . . . . . . . . .NJIT_Primary_RGB300.jpg
Secondary Mark . . . . . . . . . . . . . . . . . .NJIT_Secondary_RGB300.jpg
Peelable Mark . . . . . . . . . . . . . . . . . . . .NJIT_Peelable_RGB300.jpg
Standard Wordmark . . . . . . . . . . . . . . .NJIT_SW_RGB300.jpg
Patch Wordmark . . . . . . . . . . . . . . . . . .NJIT_PW_RGB300.jpg
Wordmark+Highlanders—Stacked . . . .NJIT_WH_a_RGB300.jpg
Wordmark+Highlanders—Stacked2 . . . .NJIT_WH_a2_RGB300.jpg
Wordmark+Highlanders—One Line . . . .NJIT_WH_b_RGB300.jpg

JPEGs — LOW RESOLUTION

Primary Mark . . . . . . . . . . . . . . . . . . . .NJIT_Primary_RGB72.jpg
Secondary Mark . . . . . . . . . . . . . . . . . .NJIT_Secondary_RGB72.jpg
Peelable Mark . . . . . . . . . . . . . . . . . . . .NJIT_Peelable_RGB72.jpg
Standard Wordmark . . . . . . . . . . . . . . .NJIT_SW_RGB72.jpg
Patch Wordmark . . . . . . . . . . . . . . . . . .NJIT_PW_RGB72.jpg
Wordmark+Highlanders—Stacked . . . .NJIT_WH_a_RGB72.jpg
Wordmark+Highlanders—Stacked2 . . . .NJIT_WH_a2_RGB72.jpg
Wordmark+Highlanders—One Line . . . .NJIT_WH_b_RGB72.jpg

JPEGS w/TMs

JPEGs — HIGH RESOLUTION

Primary Mark TM . . . . . . . . . . . . . . . . .NJIT_Primary_RGB300TM.jpg
Secondary Mark TM . . . . . . . . . . . . . . . . . . . .NJIT_Secondary_RGB300TM.jpg
Peelable Mark TM . . . . . . . . . . . . . . . . .NJIT_Peelable_RGB300TM.jpg
Standard Wordmark TM . . . . . . . . . . . .NJIT_SW_RGB300TM.jpg
Patch Wordmark TM . . . . . . . . . . . . . . .NJIT_PW_RGB300TM.jpg
Wrdmrk+Highlndrs—Stacked TM . . . . .NJIT_WH_a_RGB300TM.jpg
Wrdmrk+Highlndrs—Stacked2 TM . . . .NJIT_WH_a2_RGB300TM.jpg
Wrdmrk+Highlndrs—One Line TM . . . .NJIT_WH_b_RGB300TM.jpg

JPEGs — LOW RESOLUTION

Primary Mark TM . . . . . . . . . . . . . . . . .NJIT_Primary_RGB72TM.jpg
Secondary Mark TM . . . . . . . . . . . . . . . . . . . .NJIT_Secondary_RGB72TM.jpg
Peelable Mark TM . . . . . . . . . . . . . . . . .NJIT_Peelable_RGB72TM.jpg
Standard Wordmark TM . . . . . . . . . . . .NJIT_SW_RGB72TM.jpg
Patch Wordmark TM . . . . . . . . . . . . . . .NJIT_PW_RGB72TM.jpg
Wrdmrk+Highlndrs—Stacked TM . . . . .NJIT_WH_a_RGB72TM.jpg
Wrdmrk+Highlndrs—Stacked2 TM . . . .NJIT_WH_a2_RGB72TM.jpg
Wrdmrk+Highlndrs—One Line TM . . . .NJIT_WH_b_RGB72TM.jpg