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    Porter's Five Forces Analysis - King Mango

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    Ferdyana Lie
    Ferdyana Lie is a student with ID 170000581. Key success factors for King Mango include targeting the leisure economy and being a pioneer in premium mango drinks in Indonesia when launched with no direct competitors. Strategic priorities are quality control to maintain premium quality, keeping customer curiosity through different mango varieties and fruit combinations, product variation in size and price, and strengthening their position as the first premium mango drink with the best quality.

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    Porter's Five Forces Analysis - King Mango

    Uploaded by

    Ferdyana Lie
    398 views1 page
    Ferdyana Lie is a student with ID 170000581. Key success factors for King Mango include targeting the leisure economy and being a pioneer in premium mango drinks in Indonesia when launched with no direct competitors. Strategic priorities are quality control to maintain premium quality, keeping customer curiosity through different mango varieties and fruit combinations, product variation in size and price, and strengthening their position as the first premium mango drink with the best quality.

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    Porter's Five Forces Analysis on King Mango

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    Ferdyana Lie is a student with ID 170000581. Key success factors for King Mango include targeting the leisure economy and being a pioneer in premium mango drinks in Indonesia when launched with no direct competitors. Strategic priorities are quality control to maintain premium quality, keeping customer curiosity through different mango varieties and fruit combinations, product variation in size and price, and strengthening their position as the first premium mango drink with the best quality.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    398 views1 page

    Porter's Five Forces Analysis - King Mango

    Uploaded by

    Ferdyana Lie
    Ferdyana Lie is a student with ID 170000581. Key success factors for King Mango include targeting the leisure economy and being a pioneer in premium mango drinks in Indonesia when launched with no direct competitors. Strategic priorities are quality control to maintain premium quality, keeping customer curiosity through different mango varieties and fruit combinations, product variation in size and price, and strengthening their position as the first premium mango drink with the best quality.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Name : Ferdyana Lie

    Student ID : 170000581

    Key Success Factors:


    • Leisure economy: target market spends more on leisure things; most on “Instagram-able”
    food/beverage
    • King Mango is pioneer in creating trend of premium mango drink in Indonesia
    • When launched, no direct competitors (indirect competitors: fresh juice, bottled juice)

    Strategic Priority:
    • QC to keep premium quality
    • Keep curiosity of customers; different types of mango result in different taste (e.g.
    mangga harum manis, mangga apel, mangga kietna, mangga indramayu, etc) or combined
    with different kind of fruit with mango as the main ingredient
    • Variation on sizing and pricing
    • Strengthen positioning as the first premium mango drink with the best quality

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