Family Business Management Curriculam
Family Business Management Curriculam
Family Business Management Curriculam
The world-class curriculum will start off by building basic analytical skills
to be followed by a good mixture of management courses across various
functional domains. This will lay the foundation for advanced courses in strategy and
leadership.
In addition, a set of courses that focus on unique family business related challenges will form
an integral part of the curriculum.
Quantitative Methods
Financial Accounting
Finance: An Introductory Online Course
Spreadsheet Modeling
Mathematics for Business
Business Analytics
Microeconomics
Macroeconomics
Operations Management
Financial Management
Managing Intraprenuership Ventures
Financial Accounting
Strategic Profitability Management
Marketing Management
Market Research for Profitability
Consumer Behaviour
Competitive Strategy and Management of Family Business Portfolio
Global Alliances, Mergers and Acquisition
Innovation and Technology Management
Organizational Behaviour and Change
Competitive Marketing Strategy
Strategic Negotiations
Power and Leadership
Managing and Developing Human Capital
Individual or Group
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Spreadsheet Modeling
This online course reviews functionality in Excel 2007 to create and leverage spreadsheet
models to analyze both simple and complex business problems. Topics include: introduction
to excel functionality, using functions, IF statements, sensitivity analysis, pivot tables, carting
importing data and using more complex excel functionality including Solver and Monte Carlo
simulation. The course is ideal for helping students understand how to design and structure
spreadsheets to maximize benefit in solving business problems. Narrated animations, videos,
and numerous "do it yourself" exercises help students grasp difficult concepts quickly.
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Business Analytics
This course reviews the key mathematics concepts students should be familiar with in order
to solve quantitative problems in the curriculum. This course is designed to level the playing
field among incoming students, regardless of prior professional or academic background.
Mathematics concepts are organized into five separate sections: Algebra, Calculus, Statistics,
Probability, and Finance.
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Microeconomics
The objective of this course is to introduce the core principles of microeconomics, to develop
theories to help organize their thinking about both firm-level and market-level issues, and to
apply these principles and theories in several case studies. The topics covered in this course
include the economics of competitive market, market efficiency and economic surplus,
government intervention in competitive markets, firm decision-making in different market
situations and game theory and strategic thinking. The focus will be on fundamental
economic principles that can be used by managers to think about business problems,
including those inside the firm (relating to the problem of administering the firm’s resources
in the most cost effective way) and those outside the firm (relating to broader market and
government forces that can affect the behavior of firms.
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Macroeconomics
In this course, we will understand the process by which consumers and firms make decisions
and the way in which they interact in markets thereby affecting the national and the global
economy. The business environment has much to do with the types of strategies that are
feasible and the efficiency with which firms can operate. Therefore, understanding both the
national and international economic environment is crucial to making informed business
decisions. The course will explore how “shocks” affect aggregate economic conditions
nationally and globally, and the implications that follow for firms.
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Operations Management
The course explores how business leaders can influence customers, employees, and service
designs to create and capture value. Through exposure to a wide range of industries in Indian
context (e.g., financial services, government, health care, hospitality, manufacturing, and
retail) students will gain tangible lessons from each class that they can use in a broader
context.
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Financial Management
This course is designed to help students understand the basic principles of Corporate Finance,
the essential tools for financial analysis, and introductory models and frameworks used in
corporate financial decision making. It covers ratio analysis, cash cycle, pro forma
forecasting, financial statement analysis, capital structure, time value of money, project
valuation, WACC (weighted average cost of capital), DCF (discounted cash flow) analysis,
CAPM (capital asset pricing model), valuation, and sensitivity analysis.
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Financial Accounting
Introduces financial accounting in a management context. Students are encouraged to apply
their learning throughout the course by using the many practice problems. Learning
objectives include understanding (1) basic financial accounting terms and concepts; (2) the
financial statements--balance sheet, income statement, statement of cash flows--that firms use
to describe their businesses; (3) the approach used to construct the financial statements; and
(4) some simple ratios that capture key elements of firm performance. Subjects covered:
Balance sheets, Cash flow statements, Financial ratios, Income statements.
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Managerial Accounting
Introduces generally accepted accounting principles and concepts along with the preparation
and analysis of financial statements. The course will cover EBITDA, Revenue and expense
recognition, Mergers and Acquisitions, forecasting financial statements and credit analysis. It
will strengthen the understanding of the financial statements and helps to understand the state
of a firm’s financial condition so that realistic valuations can be made for investment, lending
and mergers and acquisitions purposes.
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Marketing Management
This courses teach the fundamentals of the marketing management. Course focuses on the
various fundamental frame works concerning product and company and various ways other
businesses adapt the framework to suit their needs. It also touches upon various developments
in marketing such as web marketing, social marketing etc.,
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Consumer Behaviour
This course addresses the importance of companies being market-driven and customer-
focused. Specifically, this course seeks to develop your skills in applying the analytic
perspectives, decision tools, and concepts of marketing to the following decisions
segmentation and positioning (assessing market potential, analyzing customer behavior,
focusing resources on specific customer populations and against specific competitors),
product offering (including the breadth of product line, features, quality level, and customer
service), pricing (capturing the value created for the customer), distribution.
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Organizational Behaviour and Change
This course focuses on how to understand better the nature and dynamics of interpersonal
behavior related to organizational performance and effectiveness by providing an
introduction to theory and research in behavioral sciences. Topics include motivation, social
perception, interpersonal influence, group decision making, commitment and leadership. The
course will aim to help managers organize and motivate human capital of a firm, execute
strategic change through knowledge of competitive decision-making, reward system, social
network analysis and team building. We will be covering fundamentals to motivate
employees, increase productivity, enhance well-being and satisfaction, facilitate team
effectiveness, negotiating techniques, how to influence others and create a work environment
that supports these goals.
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Strategic Negotiations
The course will focus on skills to implement effective negotiation strategy and reach more
satisfactory outcomes. It will examine how strategic alliances, global competition, licensing
agreements, and the use of teams have all changed the face of negotiations today - and how
managers who stay on top of these changes get results. During the program, you will plan,
negotiate, receive feedback, and discuss negotiation strategy in a collaborative learning
environment. Working one-on-one and in teams, you will negotiate deals, resolve disputes,
make decisions in competitive environments, and receive specific feedback regarding your
negotiating strengths. This program will teach you how to use negotiation strategy to prepare
for and carry out successful negotiations within your company and across corporate and
cultural boundaries.
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This course help participants craft their leadership journeys going forward, using some
fundamental but practical ideas around leading organisations, leading teams and leading self.
The course will not only introduce some theoretical foundations of leadership thinking and
research, but also help participants understand their own leadership traits and strengths and
launch the process of transforming themselves into better leaders. Course also focuses on
how to effectively use the power that the family business members have to achieve the results
that they want.
This course allows participants to identify their personality, and personal traits both positive
and negative and develop an action plan to grow personally. Courses exposes on various
techniques used by various leaders to improve their presence, impact and etiquette.
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