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Introduction of Unilever: These Main Target and Objectives Are

Unilever is one of the world's largest multinational companies operating in Pakistan for over four decades. It contributes to improving living standards through high quality household, personal care, and food products under brands like Lux, Lifebuoy, Fair & Lovely, Ponds, Close-up, Sunsilk, and Lipton. Unilever Pakistan is the largest fast-moving consumer goods company in the country, with business lines including soaps, detergents, personal products, cooking oils, tea and ice cream. Its mission is to add vitality to life by meeting daily needs for nutrition, hygiene and personal care, while its vision is to touch hearts and change lives.

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183 views2 pages

Introduction of Unilever: These Main Target and Objectives Are

Unilever is one of the world's largest multinational companies operating in Pakistan for over four decades. It contributes to improving living standards through high quality household, personal care, and food products under brands like Lux, Lifebuoy, Fair & Lovely, Ponds, Close-up, Sunsilk, and Lipton. Unilever Pakistan is the largest fast-moving consumer goods company in the country, with business lines including soaps, detergents, personal products, cooking oils, tea and ice cream. Its mission is to add vitality to life by meeting daily needs for nutrition, hygiene and personal care, while its vision is to touch hearts and change lives.

Uploaded by

sanamehar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Introduction of unilever

Unilever is one of worlds largest and leading multinational companies; Unilever commended
their business activities on a larger scale by setting up their first factory in Netherlands, in the
year of 1890. Operating in Pakistan for over the last four decades the company is trying to
significantly contribute towards the augmentation of the standard of living by bringing work
class high quality products at the door step of their customers. The usage of unilever products
by over 90% of the people Pakistan stands a testimony to their successful operation. Their array
of products show that they household care, fabric cleaning, skin cleaning, oral care, hair care,
personal grooming, and tea based beverage products under worldwide famous brand names
Wheel, LUX, Lifebuoy, Fair and Lovely, ponds, Close-up, Sun silk, Lipton, Lipton Taza, Pepsodent,
All clear, Vim, Surf Excel, and Rexona.

Unilever Pakistan (70.4% unilever equity) is the largest FMCG Company in Pakistan, as well as
one of the largest multinationals operations in the country. Unilever Pakistan Ltd, a subsidiary
of the unilever Group is operation in Pakistan since 1948. The companys main business lines
are soap and detergents, personal products, cooking oils and fats, packed Teas, and ice cream.

In 1995, the company established a new factory Lahore to manufacture the Walls rang of ice
creams, which have become popular within a short time. In 1996, the present group-unilever
UK acquired the polka group that produce ice creams. In 1999 Pakistan industrial promoters
(private) Limited, owners of polka brands of ice cream wear merged with lever.

Mission of unilever:
Mission is to add vitality to life. We meet everyday needs for nutrition; hygiene and personal
care with brands that help people feel good, look good and get more out of life.

Vision of unilever:
Touching Hearts, Changing Lives.

These main target and objectives are:


1. Profit
2. Consumerism
3. Welfare of consumer

The first objective of lever brother Pakistan limited is to earn maximum profit but keeping in
view the customer demands as well company deals in that product which are profitable. If
there are any indications that any item is not good from profit point of view, it will try to find
out the reasons. Will soon what step should be taken to overcome these reasons. Company will
introduce different marketing strategies if that are problem in marketing. Hear I would like to
code two very famous examples, 1st of sunlight soap and sunlight washing powder of unilever
Pakistan limited.

Strategy a long _term financial target:


To realize our vision we have invested in a long term strategy of categories and brands that
deliver growth to the benefit of all stakeholders. At the heart of Unilevers strategy is a
concentration of resources on area where we have leading category and brand position and
which offer excellent opportunities for profitable growth, especially in personal care,
developing the business organically, but acquisitions and disposals can also play a role in
accelerating the portfolio development. To execute this strategy we have reorganized the
business to simplify t he organization and management structure and to improve capabilities in
marketing, customer management, and research and development. The result is better
allocation of resourcing faster design-marketing and a lower cost level. This transformation,
known as the unilever programme, allows as averaging our scale both globally and locally.

Unilevers long-term ambition is to be in the top third of our peer group in term of total
shareholder return. We except underlying sales growth of 3_5% per annum and an operating
margin in excess of 15% by 2010 after a normal level of restructuring charges of 0.5 to 1
percent of turnover. Return on invested capital is targeted to increase over the 2004 base of
11%. Over the period 2005__2010. We aim to deliver ungeared free cash flow of 25_30 billion.
It should be noted that pervious and planned disposals and the additional restructuring plans
will have reduced ungeared free cash flow by about 2.5 billion over this period. While
enhancing the ongoing cash generating capacity of the business.

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