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    HR Strategy of Adidas Group: Parfentyev Mikhail, Reshetnikova Darya

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    Syeda Ilahdadi Tehseen Jaffer
    The HR strategy of Adidas Group has three pillars: 1) creating a working environment that stimulates team spirit, passion, and engagement; 2) expanding a performance culture based on strong leadership; and 3) being an "employer of choice." The strategy ensures that HR practices align with the company's mission and strategy. Key aspects include talent management, performance-driven compensation, and creating a supportive work environment that motivates employees.

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    HR Strategy of Adidas Group: Parfentyev Mikhail, Reshetnikova Darya

    Uploaded by

    Syeda Ilahdadi Tehseen Jaffer
    112 views27 pages
    The HR strategy of Adidas Group has three pillars: 1) creating a working environment that stimulates team spirit, passion, and engagement; 2) expanding a performance culture based on strong leadership; and 3) being an "employer of choice." The strategy ensures that HR practices align with the company's mission and strategy. Key aspects include talent management, performance-driven compensation, and creating a supportive work environment that motivates employees.

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    STrategy report

    Original Title

    Adidashrstrategyfinal 150818102018 Lva1 App6892

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    The HR strategy of Adidas Group has three pillars: 1) creating a working environment that stimulates team spirit, passion, and engagement; 2) expanding a performance culture based on strong leadership; and 3) being an "employer of choice." The strategy ensures that HR practices align with the company's mission and strategy. Key aspects include talent management, performance-driven compensation, and creating a supportive work environment that motivates employees.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    112 views27 pages

    HR Strategy of Adidas Group: Parfentyev Mikhail, Reshetnikova Darya

    Uploaded by

    Syeda Ilahdadi Tehseen Jaffer
    The HR strategy of Adidas Group has three pillars: 1) creating a working environment that stimulates team spirit, passion, and engagement; 2) expanding a performance culture based on strong leadership; and 3) being an "employer of choice." The strategy ensures that HR practices align with the company's mission and strategy. Key aspects include talent management, performance-driven compensation, and creating a supportive work environment that motivates employees.

    Copyright:

    © All Rights Reserved
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    of 27

    HR Strategy of Adidas Group

    Parfentyev Mikhail,
    17.05.2012 Reshetnikova Darya
    1
    Structure of presentation
    Slides
    Corporate profile2-7
    Mission statement and group strategy8-9
    HR-planning..10
    Three-pillar HR strategy......11-20
    Aspects of employee culture...21
    Key Employee Statistics 2011.22
    Adidas Groups HR focus...23-24
    Conclusion..25-26

    2
    Corporate profile
    Adidas group is one of the global leaders in the sporting goods
    industry, offering a broad range of footwear, apparel and
    hardware for sport and lifestyle

    All brands are renowned for their


    innovation and heritage and include
    household names such as:
    adidas,
    Reebok,
    TaylorMade,
    Rockport,
    CCM,
    Ashworth,
    Five Ten
    Headquartered in Herzogenaurach,
    Germany, Group employs more than
    46,000 people across the globe and
    generated sales of 13.3 billion in
    2011

    3
    Adidas Group Enjoys Strongest
    Organic Growth In 5 Years

    4
    Sales Grow Across All Geographies
    and In All Product Categories, 2011

    5
    Financial Highlights

    6
    7
    Mission Statement
    The adidas Group strives to be the global leader in
    the sporting goods industry with brands built on a
    passion for sports and a sporting lifestyle

    Guiding Principles:
    1) strengthening brands and products
    improve the quality, look, feel and image
    2) socially and environmentally responsible
    financially rewarding for employees and shareholders
    match and exceed consumer expectations and to provide
    them with the highest value
    3) consistently delivering outstanding financial results

    8
    Group Strategy
    create a culture of innovation, challenging ourselves to break with
    convention and embrace change
    push the boundaries of products, services and processes to strengthen
    competitiveness and maximise the Groups operational and financial
    performance
    Strategic choices under six key strategic pillars

    9
    HR planning
    In 2010 - SHINE, a Human Resources people strategy
    to leverage existing best practices
    create a single global standard for the field
    organization
    This ensures a set of broad and deep vertical retail and
    commercial skills to develop staff globally

    In 2011, the implementation


    and execution of SHINE
    throughout our markets has
    progressed and we are more
    than halfway through
    completing the global roll-out
    10
    Three-pillar
    Human Resources
    strategy
    Creating a working
    The adidas Group environment that stimulates
    team spirit, passion,
    strives to be the 1 engagement and achievement

    global leader in
    the sporting goods Expanding performance culture
    industry with based upon strong leadership

    brands built on a
    2
    passion for sports
    and a sporting Being an employer of choice
    lifestyle 3
    11
    1. Creating a working environment
    engagement drives performance

    Employee satisfaction

    Commitment

    Engagement
    (Groups KPI)

    Business performance

    12
    1. Creating a working environment
    internal communication
    activities to Drive employee
    engagement

    13
    2. Performance culture based upon
    strong leadership
    Enabling employees
    to reach their
    personal best: Group
    Competency Model

    Performance
    management: PEP

    14
    Success Drivers for Performance

    15
    2. Performance culture based
    upon strong leadership
    Talent management

    16
    Workforce values
    Believable

    Experienced Inspiring

    Sincere Creative

    Conscientious

    17
    2. Performance culture based
    upon strong leadership
    Succession management

    Performance-driven remuneration system

    Global Salary Management System


    Global Bonus Program

    Additional compensation components

    Long-Term Incentive Programs


    18
    2. Performance culture based
    upon strong leadership

    Attractive work environment


    Work-Life Integration
    Diverse workforce
    Increasing proportion of women in
    management positions
    Diverse sports activities for employees
    Company sports department
    19
    3. Being an employer of choice
    adidas Group is one of the leading employers for school leavers and
    students/graduates (2011)
    Employee Referral Program (2010-2012) increasing competition in the
    international labour market

    business plan Route 2015

    specific initiatives and


    workstreams
    war for talent -
    backbone of HR innovative ways to incentivize
    and reward employees
    program
    T&D, building the skills and
    competencies

    20
    Key Employee Statistics 2011

    21
    Aspects of Employee Culture

    There is
    no end for
    sports

    Diversified
    employees

    Fair
    competition
    with team
    spirit

    22
    Adidas Groups HR focus
    Three-pillar
    HR strategy

    Creating a working
    environment that stimulates
    team spirit, passion,
    1 engagement and achievement

    Expanding performance culture


    based upon strong leadership
    2
    Being an employer of choice
    3
    23
    Adidas Groups HR focus
    Creating a working Financial
    Non-
    financial
    1 environment

    Motivation
    Abilities
    recruitment
    and
    selection

    Opportu- Working
    conditions
    nities

    performance
    management T&D
    Professional
    Supportive
    and personal
    environment
    growth

    Performance and commitment 24


    Conclusion
    Role of HR department in carrying out enterprise culture
    HR department is like a driver
    The essence of Adidas business culture and values is
    fully reflected in HR strategy
    The mission of the company is directly connected with
    three-pillar HR strategy
    Example:

    Performance payment
    system & equal
    Spirit of fair
    opportunities for
    competition in Group
    promotion every
    strategy
    employee in HR
    strategy
    25
    Conclusion
    Successful organizational performance
    depends on a close fit or alignment
    between business and human resource
    strategy (Allen and While, 2007)

    On the maturity stage it is worth to focus


    the development of HR strategy on
    creating working environment, employees
    performance and commitment

    26
    Thank You For Attention!

    27

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