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SUMMER TRAINING PROJECT REPORT

ON
COMPARATIVE ANALYSIS OF BUSINESS STANDARD WITH
ECONOMIC TIMES
(Submitted in partial fulfillment of the requirement of the degree of Master of Business Administration
(MBA), Kurukshetra University, and Kurukshetra).

Paper Code: 303

Submitted To: Submitted By:

Sunil Sharma Sagar Bisht

Asst. Prof-Management Class RollNo.2131

AIMT University Roll No.

MBA 3rd Sem

Session 2017-18

Department of Management

Shri Atmanand Jain Institute of Management & Technology

Ambala City
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PREFACE
A comparative study of two newspaper brands Business Standard and Economic Times was
done. For that purpose a survey on brand preference, paper quality, schemes and facilities
availability in panchkula and mohali city was conducted.
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ACKNOWLEDGEMENT

It is not until you undertake a project like this one that you realize how massive efforts it really
is, or how much you must rely upon the selfless efforts and goodwill of others.

There are many who helped me in this project and I want to be thankful to all for their
cooperation and encouragement.

I would prefer to express to my gratitude to the branch manager Mr. Shrish mudgal and Mr.
sukhbir singh who guided and supported in my project on proper way

SAGAR BISHT

STUDENT

AIMT
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DECLARATION

Myself Sagar Bisht student of MBA of AIMT (Shri Atmanand Jain Institute of management
and technology) hereby declare that the project work on business standard ltd presented in this
report is my own work and has been carried out under the supervisor of Mr. Sunil Sharma
lecturer department of AIMT.

My report is submitted as part of study curriculum and as a partial fulfillment of the degree of
MBA .I am also declaring that I am submitting this report on the training at business standard ltd
regarding project study on the various activity of the comparative analysis of business standard
with economics times.

I guarantee that this project report has not been submitted for the awards to any other university
for degree, diploma or any other such prizes.

SAGAR BISHT

STUDENT

AIMT
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CERTIFICATE BY PROJECT SUPERVISION

This is to certify that SAGAR has proceeded under by supervision has Summer Training Project
Report on Comparative analysis of business standard with economic times

The work embodied in this report is suitable and is the standard expected of an MBA
student and has not been submitted in part or full to this or any other university for the award of
any degree or diploma up to my knowledge. He has completed all requirements of guidelines for
Summer Training Project Report and the works is fit for evaluation.

SUNIL SHARMA

(Asst. Professor)
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TABLE OF CONTENT

TOPIC PAGE
S.R. NO. NO.

1. INTRODUCTION 2
a) INTRODUCTION OF INDUSTRY
b) INTRODUCTION OF COMPANY
c) INTRODUCTION OF COMPARISION OF B/S AND E/T

RESEARCH METHODOLOGY 9
2. a) OBJECTIVES OF STUDY
b) RESEARCH DESIGN
c) SCOPE OF THE STUDY
d) DATA COLLECTION
e) SAMPLE SIZE
f) SAMPLING UNIT AND AREA
g) LIMITATION OF THE STUDY

3. ANALYSIS AND INTERPRETATION OF DATA 10

4. FINDING, SUGGESTIONS AND CONCLUSION 13

5. REFERENCE AND BIBLIOGRAPHY 34

6. APPENDIX 39
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INTRODUCTION
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INTRODUCTION OF NEWSPAPER

A newspaper is a regularly scheduled publication containing news, information, and advertising.

By 2007 there were 6580 daily newspapers in the world selling 395 million copies a day. The
worldwide recession of 2008, combined with the rapid growth of web-based alternatives, caused
a serious decline in advertising and circulation, as many papers closed or sharply retrenched
operations.

General-interest newspapers typically publish stories on local and national political events and
personalities, crime, business, entertainment, society and sports. Most traditional papers also
feature an editorial page containing editorials written by an editor and columns that express the
personal opinions of writers. Other features include display and classified advertising, comics,
and inserts from local merchants.

The newspaper is typically funded by paid subscriptions and advertising.

A wide variety of material has been published in newspapers, including editorial opinions,
criticism, persuasion and op-ads; obituaries; entertainment features such as crosswords, Sudoku
and horoscopes; weather news and forecasts; advice, food and other columns; reviews of movies,
plays and restaurants; classified ads; display ads, editorial cartoons etc.
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CATAGORIES
While most newspapers are aimed at a broad spectrum of readers, usually geographically
defined, some focus on groups of readers defined more by their interests than their location: for
example, there are daily and weekly business newspapers and sports newspapers. More

specialists still are some weekly newspapers, usually free and distributed within limited areas;
these may serve communities as specific as certain immigrant populations, or the local gay
community.

DAILY
A daily newspaper is issued every day, sometimes with the exception of Sundays and some
national holidays. Saturday and, where they exist, Sunday editions of daily newspapers tend to
be larger, include more specialized sections and advertising inserts, and cost more. Typically, the
majority of these newspapers staff work Monday to Friday, so the Sunday and Monday editions
largely depend on content done in advance or content that is syndicated. Most daily newspapers
are published in the morning. Afternoon or evening papers are aimed more at commuters and
office workers.

WEEKLY
Weekly newspapers are common and tend to be smaller than daily papers. In some cases, there
also are newspapers that are published twice or three times a week. In the United States, such
newspapers are generally still classified as weeklies.

NATIONAL
Most nations have at least one newspaper that circulates throughout the whole country: a national
newspaper, as contrasted with a local newspaper serving a city or region. In the United Kingdom,
there are numerous national newspapers, including The Independent, The Times, The Daily
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Telegraph, The Guardian, The Observer, The Daily Mail, The Sun, The Daily Express and The
Daily Mirror. In the United States and Canada, there are few national newspapers. Almost every

market has one or two newspapers that dominate the area. Certain newspapers, notably The New
York Times, The Wall Street Journal and USA Today in the US, and The Globe and Mail and
The National Post in Canada are available throughout the country. In India, newspapers like the
Times of India, The Hindu, and the Hindustan Times are extremely popular and have large
reader bases. Large metropolitan newspapers have also expanded distribution networks and with
effort can be found outside their normal area.

INTERNATIONAL
There is also a small group of newspapers which may be characterized as international
newspapers. Some, such as The International Herald Tribune, have always had that focus, while
others are repackaged national newspapers or "international editions" of national-scale or large
metropolitan newspapers. Often these international editions are scaled down to remove articles
that might not interest the wider range of readers.

As English became the international language of business and technology, many newspapers
formerly published only in non-English languages have also developed English-language
editions. In places as varied as Jerusalem and Mumbai, newspapers are printed to a local and
international English-speaking public. The advent of the Internet has also allowed the non-
English newspapers to put out a scaled-down English version to give their newspaper a global
outreach.
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SOME OF THE NATIONAL NEWSPAPER OF INDIA-

English Dailies
The Times of India Hindustan Times The Hindu The Deccan Chronicle The Telegraph
The Statesman Daily News and Analysis The Pioneer The Economic Times The Tribune
The Indian Express Deccan Herald The New Indian Express Asian Age.

Hindi Dailies
Dainik Jagran Dainik Bhaskar Hindustan Amar Ujala Rajasthan Patrika Punjab Kesari
Navbharat Times Nava Bharat (Madhya Pradesh and Chhattisgarh) Prabhat Khabar

PRINT MEDIA
Indian print media is at a massive business in the media world and its newspapers are said to
offer majority of national and international news. The history of newspaper in India began in
1780, with the publication of the Bengal Gazette from Calcutta.

James Augustus Hickey is considered as the "father of Indian press" as he started the first Indian
newspaper from Calcutta, the Calcutta General Advertise or the Bengal Gazette in January, 1780.
In 1789, the first newspaper from Bombay, the Bombay Herald appeared, followed by the
Bombay Courier next year (this newspaper was later amalgamated with the Times of India in
1861).

The first newspaper in an Indian language was the Samachar Darpan in Bengali. The first issue
of this daily was published from the Serampore Mission Press on May 23, 1818.

The first Hindi newspaper, the Oodunt Marthand began in 1826. Since then, the prominent
Indian languages in which papers have grown over the years are Hindi, Marathi, Malayalam,
Kannada, Tamil, Telugu, Urdu and Bengali.
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The Indian language papers have taken over the English press as per the latest NRS survey of
newspapers. The main reasons being the marketing strategy followed by the regional papers,
beginning with Eenadu, a Telugu daily started by Ramoji Rao. The second reason being the
growing literacy rate. Increase in the literacy rate has direct positive effect on the rise of
circulation of the regional papers. The people are first educated in their mother tongue as per
their state in which they live for e.g. students in Maharashtra are compulsory taught Marathi
language and hence they are educated in their state language and the first thing a literate person
does is read papers and gain knowledge and hence higher the literacy rate in a state the sales of
the dominating regional paper in that state rises.

Eventually, the advertisers also realized the huge potential of the regional paper market, partly
due to their own research and more owing to the efforts of the regional papers to make the
advertisers aware of the huge market. These advertisers paid revenues to the newspaper house
and in return publicized their products throughout the locality. Thus, newspapers in India not
only acted as news providers but also promoters of certain market products.

Some of the prominent newspapers in India in the recent times are The Times of India, The
Statesman, The Telegraph, The Economic Times, and Indian Express and so on. The Economic
Times is one of the India`s leading business newspapers; carrying news about the Economy,
Companies, Infrastructure, Trends in the Economy, Finance, Stocks, Forex and Commodities,
news from around the world and from the world of politics besides editorial and various other
features. The Malayalam Manorama releases daily, weekly, monthly and annual publications
from Kerala. Started in 1988 in Tamil and Telegu languages, it is now published in other
regional languages like Hindi, Bengali, as well as in English. Among the various publications,
the Malayalam Manorama Daily has the largest circulation, selling about 11 lakhs 50 thousand
copies daily. The Times of India was founded in 1838 as The Bombay Times and Journal of
Commerce by Bennett, Coleman and Company, a colonial enterprise now owned by an Indian
conglomerate. The Times Group publishes The Economic Times (launched in 1961), Navbharat
Times (Hindi language), and the Maharashtra Times (Marathi language).

Newspapers in India are measured on two parameters, circulation and readership.

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CIRCULATION
Circulation is certified by the Audit Bureau of Circulations which is an industry body. It audits
the paid-for circulation of the member newspaper companies.

READERSHIP
Readership is estimated by two different surveys, The Indian Readership Survey (IRS) and the
National Readership Survey (NRS).

About 5,000 newspapers, 150 of them major publications, are published daily in nearly 100
languages. Over 40,000 periodicals are also published in India. The periodicals specialize in
various subjects but the majority of them deal with subjects of general interest. During the 1950s,
214 daily newspapers were published in the country. Out of these, 44 were English language
dailies while the rest were published in various regional languages. This number rose to 2,856
dailies in 1990 with 209 English dailies. The total number of newspapers published in the
country reached 35,595 newspapers by 1993 (3,805 dailies). Newspaper sale in the country
increased by 11.22% in 2007. By 2007, 62 of the world`s best selling newspaper dailies were
published in countries like China, Japan, and India. India consumed 99 million newspaper copies
as of 2007, making it the second largest market in the world for newspapers.

Newspapers in India have almost created a huge industry in the nation. It publishes the largest
number of `paid-for titles` in the world. In 1997, the total number of newspapers and periodicals
published in India was around 41705, which include 4720 dailies and 14743 weeklies. However,
in the last one decade the news media in India has changed rapidly. All the major news media
outlets have an accompanying news website. A new class of newspapers in India is entirely
Internet based, known as e-paper.
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INTRODUCTION OF COMPANY

BUSINESS STANDARD
Business Standard is an Indian financial daily newspaper published by Business Standard Ltd
(BSL) in two languages, English and Hindi. Started in 1975 in Kolkata by the Ananda Publishers
group, Business Standard was hived off as a separate company in 1996.

It was then bought by Mumbai-based financial investors led by the Kotak Mahindra Bank, after
which began a phase of rapid expansion with the launch of new editions.

It is published from 12 centres - Mumbai, New Delhi, Kolkata, Bangalore, Chennai,

Ahmedabad, Hyderabad, Chandigarh, Lucknow, Pune, Kochi and Bhubaneswar.
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A Hindi Business Standard is published from seven centers across northern India: Mumbai,
Delhi, Kolkata, Patna, Lucknow, Bhopal and Chandigarh. In addition to two newspapers, BSL
publishes two monthly magazines (Indian Management and Business Standard Motoring), as
well as a quarterly (Asian Management Review). The company also has a books division, which
publishes books under the BS Books imprint.

The daily newspaper Business Standard (also available as an e-paper) is the preferred choice of
serious business readers.

Business Standard (BS) is a serious, respected, top-notch, non-frivolous, business daily, which is
founded on the editorial principles of integrity, accuracy and trust.

Growing rapidly & consistently, BS is circulated in more than 1000 cities across the country
reaffirming the widespread appeal of the paper.

At the current scenario business newspaper industry is very competitive. Every companies are
expending there business in all major cities of the country.

The topic Comparative Study between Business Standard and Economic Times with special
reference to Business Standard is chosen to know the readers perception about both the
newspaper. The main purpose of this project is to explain in depth awareness of brand Business
Standard to the various segments of the readers with comparison to E.T.

The study is carried out with intension to find out the readers view about Business Standard and
Economic Times and do the comparison between both newspapers.

VISION

"Providing information that creates wealth and enriches lives."

MISSION
To deliver superior value to our customers, shareholders, employees and society at large.

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CONTENT
Comprehensive and in-depth analysis of business news.

BS 200- Covering the most traded stocks with evaluation across 22 parameters.

4 full pages focusing totally on stocks and mutual funds.

4 pages everyday of finance and commodity news, providing insights you can act on for half the
BS 200 companies.

2 pages of investment advice and articles to manage personal finance every weekday.

Thought provoking editorial opinion that is highly regarded for its unbiased viewpoint and
refreshing originality.

BS is published Monday to Saturday in all locations.

On Sundays, the paper is published from Mumbai, Delhi, Kolkata & Bangalore.

Extensive coverage of the markets has been BSs forte and is eagerly consumed by investors
big and small. To cater to needs of the retail investor, special focus has been provided in the form
of extensive coverage on Personal Finance and a dedicated page on investing (The Smart
Investor).

Content Overview:
Content Editorial Property Frequency

International News Financial Times Page Daily

Lifestyle, Luxury & Business Life Daily
Gizmos

Corporate News Companies Daily

Policy & Analysis Issues & Insights Daily

Regional News Accent Daily

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Corporate Social Social enterprises Every Monday

Responsibility

Transportation Logistics Every Monday

Business & Logistics

Management Business Education Every Monday &

Education & Training Thursday
Avenues Initiative By
Business Schools

It, Telecom & ICE World Every Tuesday

Entertainment

SME Business SME World Every Wednesday

Human Relation Power Zone Every Wednesday

Real Estate-Market Real Estate Every Friday

Scenario &
Opportunities

Automobiles & BS Motoring Every Saturday

Ancillary Segment
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EDITORIAL QUALITY

BS boasts of some of the best economic journalists and counts contributions from
internationally acclaimed columnists.

Mr.T.N.Ninan, Indias best known economic journalist is the Chairman and Editorial Director

The Editorial team is lead by Dr. Sanjaya Baru, former media advisor to the prime minister.
Mr.A.K.Bhattacharya, Group Managing Editor is a former editor of The Pioneer and associate
editor of Economic Times.

Pranab Bardhan Professor of economics at university of California

Surjit Bhalla Chairman, Oxus Investments Economics, Politics & Cricket
Bimal jalan Ex- Gov RBI.
Nitin Desai Ex UN under secretary General
Gurucharan Das Author
IndiraRajaraman Member of Finance Commission
Ajit Ranade Aditya Birla group chief economist
Regular columnists include many reputed names such as:

PRODUCT PROFILE
Business Standard consist of Business News, Finance News , World Business, India Stock News,
Indian stock market, India investments, Indian industry, Sensex, Nifty, BSE, NSE, India
Business, India Economy, India, share market, Corporate Result, Finance News .
 P a g e | 19

Supplements of Business Standard:

Supplements

Smart Investor(Every
Monday)
The Strategist(Every
Tuesday)
Weekend(Every Saturday)
Business Standard

Magazine

The Fund Manager

The Billionaire Club
Weekly supplements Banking Annual
BS 1000.

the strategist
A sought after weekly supplement, the strategist appears every Monday.

Covers issues on management & marketing. Analyses critical issues through case studies.

Rich in content, the strategist relies heavily on highly researched articles so that the
reader gets a complete understanding of the subject.
 P a g e | 20

Weekend

BS Weekend Covers the topics of lifestyle, Art, Travel, Portraits of wealthy people,
Real Estate, Golf, Book reviews among others.

A perfect way to start your weekend knowing the leisure's of life

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ONLY WITH BUSINESS STANDARD

ANNUALS
The Fund Manager - Covers the high points and performances of Mutual
Funds. An annual guide to smartly invest in mutual funds. Includes
profiles of top fund managers.

Banking Annual Performances of the banking sector. Annual ranking

of banks, exploring the mantras adopted by top-rated banks to succeed.

BS 1000 A guide to Indias top 1000 companies. An annual reference

book on corporate performance. Analyses and rates top 1000 listed
companies.
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 P a g e | 23

SHARE HOLDER IN BUSINESS STANDARD

Kotak Mahindra 67.85%

Great Eastern Shipping Corporation 27.76%

Others 4.39%

4.39%

27.76%

67.85%

Kotak Mahindra Great Eastern Shipping Corporation Others

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MARKET SHARE OF BUSINESS STANDARD

Market Share
The Economic Times 44%
Business Standard 32%
Business Line 19%
The Financial Express 5%

50%

45% 44%

40%

35%
32%

30%

25%
Sales

20% 19%

15%

10%

5%
5%

0%
The Economic Times Business Standard Business Line The Financial Express
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COMPETITOR

Economic Times

Business line

Ht mint

Financial express

SWOT ANALYSIS OF BUSINESS STANDARD LIMITED

STRENGTH WEAKNESS

Business Standatd is the Leading Low customers retention

Brand. Information System of the
Good Customers Faith. Company Needs
Provides attractive Improvement.
Advertisement. Distribution Channel should
Vareity in Offers and Plans be improved.
Wide coverage area. Low visibility in market.

Lack of co-ordination
between Customer care and
customers
OPPORTUNITIES THREATS
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Changing customer preference Increasing competition

Concentration on promotional activity. Changing customer taste
Economic Times is a big rival
Price Regulation and be the price of Business Standard.
leader.

It may also encourage more ads for the

paper.

SWOT analysis can be used to examine the behaviour of the market and to understand the
different aspects of the company and then change the strategy according to the needs of the
market.

THE ECONOMIC TIMES

The Economic Times launched in 1961.The founder /editor of the paper when it was launched in
1961 was P.S.Hariharan.The current executive editor of the paper is Bodhisattva ganguli.It is the
largest financial daily and the worlds second largest financial daily after The World Street
Journal.

It is published by Indias largest media group, Bennett Coleman & Co Ltd,(this company along
with its other group companies is more popularly known as The Times Group),which also
publishes The Times of India, The Navbharat Times, The Maharashtra Times, Femina and
Filmfare.

The Economic Times has its offices in Mumbai outside Chatrapati Shivaji Terminus Railway
station.Its main content is based on the Indian economy, share prices, process of commodities as
well as other matters related to finance.
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The Economic times is characterized by its Salmon-pink paper, all of which is recycled. It is also
the favorite newspaper among the citys business houses. It is sold in all major cities in India.

Format Broadsheet

Owner Times group

Publisher Times group

Editor Bodhisattva ganguli

Founded 1961

Headquarters Mumbai

Website economicstimes.indiatimes.com
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SUPPLEMENTS:

Brand Equity (Weekly)-This is a weekly colored supplement that appears every

Wednesday, which covers marketing, advertising, media and market research.

Corporate Dossier is a supplement that appears every Friday, along with The Economic
Times aimed at the CEOs of corporate India, with a special focus on management and
strategy.
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ET Travel is a weekly all-color supplement which covers travel and tourism aimed at the
burgeoning band of Indians who wants to see and know about their country and the rest of the
world-through Indian eyes.

ET Auto Mania is a weekly all-color supplement covering all aspects from the auto industry
from new launches and trends to ancillaries and personalities.

India.
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COMPARISON B/T BUSINESS

STANDARD WITH ECONOMIC
TIMES

SR. PARAMETER BUSINESS STANDARD THE ECONOMIC TIMES

NO.
1 Price Weekdays-6 Rs. Weekdays- 3.50 Rs

Weekend -6 Rs. Weekend- 10 Rs.

2 Collaboration Kotak Mahindra Benett & collman

3 Stock market analysis BS 200, 6 full page of Less pages

share details
4 News Only Business Business + General

5 Publication house Own Bennett, Collaman & Co. ltd.

6 Pages (Avg) 22-26 12-22

7 Color of pages Pink Pink

8 Updates No Week update on Sunday

9 Language Easy Easy

10 No. of location of 12 cities 11 cities

Publication
11 Position in the Market 2nd 1st
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RESEARCH
METHODOLOGY
 P a g e | 32

OBJECTIVE OF THE STUDY

To find out the brand preference Towards Business standard and Economic times.

To compare the Business standard and Economic Times regarding preference, Content,
Sale, language and supplements.

To find out the attributes which influence the consumer to purchase Business standard or
Economics times

To analysis the reader interest towards Business standard and Economic times.

To compare the qualitative service of Business Standard and Economic Times.

RESEARCH METHODOLOGY
A Research Methodology defines the purpose of the research, how it proceeds, how to measure
progress and what constitute success with respect to the objectives determined for carrying out
the research study. Research methodology is a way to systematically solve the research problem.
It may be understood as a science of studying how research is done scientifically. In it we study
the various steps that are generally adopted by a researcher in studying his research problem
along with the logic behind them. It is necessary for the researcher to know not only the research
methods/techniques but also the methodology. Researchers not only need to know how to
develop certain indices or tests, how to calculate the mean, the mode, the median or the standard
deviation or chi-square, how to apply particular research techniques, but they also need to know
which of these methods these methods or techniques, are relevant and which are not, and what
would they mean and indicate and why.
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RESEARCH DESIGN
Formulation of objectives of the study.

Designing methods for the data collection

Select the sample size

Collecting the data

Processing and analysis of data

Reporting the finding.

IMPORTANCE OF STUDY
This project will help the Business Standard Ltd. to implement necessary steps to improve the
market share especially in Panchkula and Mohali.It will also help to Organization to find out
weak points compare to Economic Times.

The study is about Comparative Analysis between Business Standard and Economic Times. The
main competitor of Business Standard is Economic Times therefore this study will help to
Business Standard Ltd. to know the readers view about both the newspapers and what Consumer
wants from business standard newspaper.
 P a g e | 34

SCOPE OF THE STUDY

This project will help us in understanding the areas from where the Business Standard is
influenced by its biggest competitor Economic Times in mohali and panchkula.

It will also help us to understand the consumer behavior and perception towards the
Business Standard & Economic Times among the target segment. The project also helps us in
dealing and acknowledging the possible areas where these two newspaper are leading and
require improvement. This research will also help us in gaining the information which will
influence the sales of the Business Standard. This research will also serve as a reference material
for those researchers who are going to conduct studies in the related field.

SOURCE OF DATA

The research has been carried out using a combination of primary and secondary data.

Secondary Data: When first considering how to answer their research questions or meet their
objectives few researchers consider initially the possibility of reanalyzing data that have already
been collected for some other purpose. Such data are known as secondary data. Secondary data
include both quantitative and qualitative data, and they are used principally in both descriptive
and explanatory research. Secondary data has been collected through Articles, Reports, Journals,
Magazines, Newspapers and Internet

Primary data: What is the need for collecting the Primary data after collecting the secondary
data? If, after seeking all reasonable secondary data sources, research questions are still not
adequately answered, the researcher may question the target respondents to get appropriate
information.
 P a g e | 35

Primary data was selected from the sample by a self-administrated questionnaire in presence of
the interviewer.

SAMPLING METHOD
Simple random sampling:

It refers where each and every item in the population has an equal chance of inclusion in the
sample and each one of the possible samples, in case of finite universe, has the same probability
of being selected.

Sample Unit:

The sample unit is Management Student & Professors, Corporate professionals, Chartered
Accountant and Investors (Stock brokers), Banks.

Sample Size:

The sample size for the survey is 240 chosen from the large population
The survey is conducted among 240 respondents

Sample Area: Panchkula, Mohali

Sample unit: Individuals, students, CAs & Corporate in these cities were interviewed in
regard to the current research study.

Sampling Technique: NON-PROBABLE-QUOTA sampling technique is generally employed

to extract the lucrative results. This includes the overall design, the sampling procedure, the data
collection methods, the field methods and the analysis procedures
 P a g e | 36

Sampling procedure actually employed: The process employed to select the sample was
simple random sampling. Simple random sampling refers to that sampling technique in which
each and every unit of the population has an equal and same opportunity of being on the sample.
In simple random sampling, which item gets selected is just a matter of chance.

LIMITATION:
The study have been completed in 60 days, this is not sufficient time to do a survey in
big cities like panchkula and mohali.

The sample size chosen is limited to 240 respondents; the study may not be applicable to
the total market.

Hence the data collected may not be a representation of the entire population.

There is a possibility of biased answer from the respondents; hence the information
collected might not be an accurate one.

The study has been done in certain areas in city panchkula and mohali

The findings are regional and do not represent the state or country.

As the market being very huge it was not possible to cover each and every area.
 P a g e | 37

DATA ANALYSIS
AND
INTERPRETATION

DATA ANALYSIS AND INTERPRETATION

Data interpretation can be defined as applying statistical procedures to analyze specific facts
from a study or body of research. Data interpretation questions are a part of many standardized
tests. Data interpretation is sometimes also called data analysis.
 P a g e | 38

BUSINESS DAILY PREFERENCES

Business % Economics %
standard Times(Respondent)
(Respondent)
Mngmt. student & 30 12.5 34 14.16
prof.
Corporate 32 13.3 36 15
Professionals

Cas 22 9.16 30 12.5

Investors(stock 40 16.66 16 6.66
Brocker)

45

40

35

30

25

20 Business standard

15 Economics Times

10

0
management Corporate CA's Investors(stock
student & professionals Broker)
professor

No of Respondents: 240

INTERPRETATION:- From the above data collected, we came to know that ECONOMIC
TIMES is the most preferred newspaper by Management Students, Professors &
Corporate Professionals. CA's. Investors (Stock Broker) prefers BUSINESS STANDARD
 P a g e | 39

EASY LANGUAGE

B/S(Respondents) % E/T(Respondents) %
Easy 120 50 52 21.6
Average 32 13.33 12 28.8
Hard 8 3.33 16 6.66

140

120

100

80
B/S
60 E/T

40

20

0
Easy Average Hard

INTERPRETATION:- From the above data collected, we came to know that business
standard has easy language in comparison to economics times. Most of the people were said
ETs language is harder than BS.
 P a g e | 40

WAY OF GETTING NEWSPAPER

Business standard No Of No Of
Economics times
Respondents Respondents
Book Stalls 15% Book Stalls 10%

Subscriptions 80% Subscriptions 85%

Others 5% Others 5%

No. of respondents No Of Respondents

Book Stalls Subscriptions Others Book Stalls Subscription Others
5% 5%
15% 10%

80% 85%

INTERPRETATION:- From the above data, we came to know that mosy of the readers of
both newspaper get newspaper by subscription and rest gets by book stalls and others way.
 P a g e | 41

BUSINESS NEWSPAPER PREFERRED SINCE

Business Economic
Standard Times

Less Than 6 Months 9% 6%

More Than 6 Months But Less Than 18% 10%

1 Year

More Than 1 Year 73% 84%

84%
90%

80% 73%

70%

60%

50%

40%

30%
18%
20% 9% 10%
6%
10%

0%
Less Than 6 Months MoreThan 6 Months But More Than 1 Year
Less Than 1 Year

Business Standard Economic Times

INTERPRETATION:- From the above data collected, we came to know that since past one
year BUSINESS STANDARD is preferred more than ECONOMIC TIMES.
 P a g e | 42

COMPARISON BETWEEN
BUSINESS STANDARD AND ECONOMIC TIMES

Business Standard Economic Times

Very Good 40% 30%

Good 30% 35%

Average 30% 35%

45%
40%
40%
35% 35%
35%
30% 30% 30%
30%

25%

20%

15%

10%

5%

0%
Very Good Good Average

Business Standard Economic Times

INTERPRETATION :- From the above comparison, we came to know that BUSINESS

STANDARD has upper hand in the market as compared to ECONOMIC TIMES.
 P a g e | 43

FACTORS INFLUENCING SALES

Business % Economic %
standard(respondents) Times(respondents)
Contents 84 35 72 30
Availability 22 9.16 16 6.6
Cost 14 5.8 10 4.16
Services 10 4.16 8 3.33
Others 3 1.25 1 .416

90

80

70

60

50
Business standard
40 Economic times

30

20

10

0
Content Availibility Cost Services Others

INTERPRETATION:- From the above data collected ,we came to know that most of the
reader think that content influences the sale of the newspaper most.
 P a g e | 44

STOCK AND COMMODITY MARKET NEWS

Business Economics
Standard Times
Very 50% 45%
Good
Good 30% 30%
Average 20% 25%

60%

50%
50%
45%

40%

30% 30%
30%
25%

20%
20%

10%

0%
Very Good Good Average

Business Standard Economics Times

INTERPRETATION:- From the above data collected, we came to know that Business
Standard has the upper hand in Stock & Commodity market news , as compared to
Economics Times.
 P a g e | 45

INTERNATIONAL TRADE NEWS RATING

Business Standard Economic Times

Very 20% 35%

Good
Good 36% 30%

Average 44% 35%

50%
44%
45%

40%
35% 36% 35%
35%
30%
30%

25%
20%
20%

15%

10%

5%

0%
Very Good Good Average

Business Standard Economic Times

INTERPRETATION:- From the above study, we came to know that the International
Trade News is better in ECONOMIC TIMES than BUSINESS STANDARD.
 P a g e | 46

EDITORIAL SECTION RATINGS

Business Standard Economic Times

Very 38% 31%

Good

Good 36% 26%

Average 26% 43%

50%

45% 43%

40% 38%
36%
35%
31%
30%
26% 26%
25%

20%

15%

10%

5%

0%
Very Good Good Average

Business Standard Economic Times

INTERPRETATION:- From the above study, we came to know that the Editorial Section
in BUSINESS STANDARD is better as compared to ECONOMIC TIMES.
 P a g e | 47

SUPPLEMENTS RATINGS
Business Standard Economic Times

Very Good 29% 36%

Good 34% 25%

Average 37% 39%

45%
39%
40% 37%
36%
34%
35%
29%
30%
25%
25%

20%

15%

10%

5%

0%
Very Good Good Average

Business Standard Economic Times

INTERPRETATION:- From the above data collected, we came to know that Supplements
are better for ECONOMIC TIMES.
 P a g e | 48

SALES PROMOTION OFFERS

For 6 Months(Rs.) For 1 Year (Rs.)

Economic Times 450 800

Business standard 400 750

900

800

700

600

500
Economic Times
400
Business standard
300

200

100

0
For 6 Months(Rs.) For 1 Year (Rs.)

INTERPRETATION:- From the above study, we came to know that the promotional offers
of BUSINESS STANDARD are more cheaper and profitable for the reader.
 P a g e | 49

SATISFACTION OF SERVICES OF NEWSPAPER

Business % Economic %
standard Times
Yes 108 45 102 42.5

No 12 5 18 7.5

120

100

80

60 B/S
E/T

40

20

0
Yes No

INTERPRETATION:- From the above study, we came to know that most of the
respondents of both newspaper were clearly said that they are satisfied with the
services.And According to the respondents B/S services are better than E/T.
 P a g e | 50

SATISFACTION OF PRICE OF NEWSPAPER

Business % Economics %
standard Times

Yes 108 45 114 47.5

No 12 5 6 2.5

120

100

80

60 B/S
E/T

40

20

0
Yes No

INTERPRETATION:-
 P a g e | 51

SATISFACTION OF PRINT QUALITY OF NEWSPAPER

Business % Economics %
standard times
Yes 100 41.6 95 39.5

20 8.3 25 10.4
No

120

100

80

60 B/S
E/T
40

20

0
Yes No

INTERPRETATION:- From the above study, we came to know that most of the
respondents of both newspaper were clearly said that they are satisfied with the Print
quality of the newspaper. And According to the respondents B/S print quality is better than
E/T.
 P a g e | 52

WOULD YOU LIKE TO GO FOR ANOTHER NEWSPAPER

Business % Economic times %

standard

Yes 12 5 30 12.5
No 108 45 90 37.5

120

100

80

60 B/S
E/T
40

20

0
Yes No

INTERPRETATION:-According to above statement we came to know that most of the

business standard reader want to be with B/S.
 P a g e | 53

SATISFACTION WITH THE ADVERTISMENT CONTNET

Business % Economic times %
standard
Yes 120 50 90 37.5
No 20 8.33 10 4.16

140

120

100

80
B/S
60 E/T

40

20

0
Yes No

INTERPRETATION:-
 P a g e | 54

FINDINGS AND
SUGGESTIONS
FINDINGS
During the survey the data shows that Business Standard is having excellent quality
and content as compare to Economic times.

Business standard is lacking brand awareness in some area and lacking in service in
some areas.

Individual Investors and stock brokers are the majority users of Business Standard
among all the respondents.

Most of the people prefer business standard because it provides only business news
.on the other hand economics times provides general news that thing readers dont
like.
 P a g e | 55

Economic Times has the benefit of Times of Indias distribution channel because of
which it is able to save more distribution expenses.

Most of the business daily readers are reading it from more than 1 year.

It is found that Business Standards editorial part is better than economics times and
other business daily..

Most of the respondents want to be with Business standard. They dont want to go
for another newspaper.

Most of the readers are also want Business Standard on Sunday because they like to
read newspaper on Sunday and this is only business daily which is not having
Sunday subscription in panchkula and Mohali.

SUGGESTIONS

Business Standard Ltd. should conduct a series of programs like business quiz etc. among
management student and Institution of twin cities.

The company should focus on retention of customers because getting a new customer is
more costly.

Business Standard should start its Sunday edition with some better strategies than its
competitors who is charging more on the Sunday edition.
 P a g e | 56

The company should improve quality of service and the marketing strategies in terms of
advertising, so that the awareness of brand level can be increased in market.

Business Standard uses distribution channel for distributing news paper to its customers
but there are so many people who are not receiving there copy after completing
subscription process.

CONCLUSION
 P a g e | 57

CONCLUSION
After analysing the market of Mohali and Panchkula I came to know that Business newspapers
has become the need of every person to grow.In comparison with Economic Times, Business
Standard is better in many ways like magazines, weekly issues, etc published by Business
Standard. I also got to know that from past one year Business Standard has been preffered than
Economic Times.

During my training we visited printing press of Indian express where business standard is also
get printed almost 30,000 daily copies of BS in hindi/english r getting printed in lko and r
circulated in different regions of Haryana. it was an experience in itself by visiting that printing
press.

In most of the b-schools the demand of Business Standard is high because of its content and
articles on Marketing, HR, Finance etc.Not only in d field of education but also for business
purposes its been preffered by the people of Mohali more.

Quality of service is very important in this industry to get success. In this, Business Standard is
lacking behind when compared to other business dailies.

The market value of Business Standard has been arise in last one year Because of some of its
new features and content taken up by the team for making it a better newspaper.

Business Standards content, quality and supplements are very good and was liked by business
daily customers. The company should follow the saying..If you are not updated, than you are
outdated
 P a g e | 58

BIBLIOGRAPHY

www.business-standard.com

www.economictimes.com

www.wikipedia.com
 P a g e | 59

ANNEXURE
 P a g e | 60

QUESTIONNAIRE

PERSONAL INFORMATION

Name: _______________________

Gender: Male Female

Address: ______________________

________________________

Contact No.__________________

1. What is your profession:

Management Student & Professor

Corporate Professionals

CAs

Investors(Stock Broker)

2. Which financial news paper you are reading daily:

Business Standard

Economic Times
 P a g e | 61

3. Which newspapers language is easy to understand?

Business Standard

Economic Times

4. How do get the newspaper?

Business standard Economics times

Books stall Books stall

Subscriptions Subscriptions

Vendors Vendors

5. For how long you are reading this paper?

Less than 6 months

 P a g e | 62

6 to 12 months

Above 12 months

6 . According to you which newspaper is better?

Business Standard Economic Times

Very Good Very Good

Good Good

Average Average

7. Which of these factors influences the sale of newspaper?

Contents

Availability

Cost

Services

Others

8. How do you rate BS and ET over Stock & commodity market?

Business Standard Economic Times

Very Good Very Good

Good Good

Average Average
 P a g e | 63

9. How do you rate BS and ET over International Trade News?

Business Standard Economic Times

Very Good Very Good

Good Good

Average Average

10. How do you rate BS and ET over Editorial Section?

Business Standard Economic Times

Very Good Very Good

Good Good

Average Average

11. Are you satisfied with supplement copy?

Business Standard Economic Times

a. Strongly Satisfied a Strongly Satisfied

b. Satisfied b. Satisfied

c. Moderate c. Moderate

d. Dissatisfied d. Dissatisfied

e. Strongly Dissatisfy e. Strongly

 P a g e | 64

12. According, to you who provide better promotional offers

Business Standard

Economics Times

13. Are you satisfied with the services of newspaper vendor?

Business Standard Economic Times

a. Strongly Satisfied a Strongly Satisfied

b. Satisfied b. Satisfied

c. Moderate c. Moderate

d. Dissatisfied d. Dissatisfied

e. Strongly Dissatisfy e. Strongly

14. Are you satisfied with the price of the newspaper?

Business Standard Economic Times

a. Strongly Satisfied a Strongly Satisfied

b. Satisfied b. Satisfied

c. Moderate c. Moderate

d. Dissatisfied d. Dissatisfied

e. Strongly Dissatisfy e. Strongly

 P a g e | 65

15. Are you satisfied with the print quality of the newspaper?

Business Standard Economic Times

a. Strongly Satisfied a Strongly Satisfied

b. Satisfied b. Satisfied

c. Moderate c. Moderate

d. Dissatisfied d. Dissatisfied

e. Strongly Dissatisfy e. Strongly

16. would you like to go for the another newspaper?

Business Standard Economic Times

Yes Yes

No No

17. Do you find suitable content in your newspaper?

Business Standard Economic Times

Yes Yes

No No

18. Do you find the valuable content in the advertisement section?

Business Standard Economic Times

Yes Yes

No No
P a g e | 66