Harlan Foundation
Harlan Foundation
In most courses studied at Harvard Business schools, students are provided with a case study.
Major HBR cases concerns on a whole industry, a whole organization or some part of
organization; profitable or non-profitable organizations. Students role is to analyze the case
and diagnose the situation, identify the problem and then give appropriate recommendations
and steps to be taken.
To make a detailed case analysis, student should follow these steps:
STEP 6: Porters Five Forces/ Strategic Analysis Of The Harlan Foundation Case Study:
To analyze the structure of a company and its corporate strategy, Porters five forces model is
used. In this model, five forces have been identified which play an important part in shaping the
market and industry. These forces are used to measure competition intensity and profitability
of an industry and market.
porters five forces model
These forces refers to micro environment and the company ability to serve its customers and
make a profit. These five forces includes three forces from horizontal competition and two
forces from vertical competition. The five forces are discussed below:
THREAT OF NEW ENTRANTS:
as the industry have high profits, many new entrants will try to enter into the market. However,
the new entrants will eventually cause decrease in overall industry profits. Therefore, it is
necessary to block the new entrants in the industry. following factors is describing the level of
threat to new entrants:
Barriers to entry that includes copy rights and patents.
High capital requirement
Government restricted policies
Switching cost
Access to suppliers and distributions
Customer loyalty to established brands.
THREAT OF SUBSTITUTES:
this describes the threat to company. If the goods and services are not up to the standard,
consumers can use substitutes and alternatives that do not need any extra effort and do not
make a major difference. For example, using Aquafina in substitution of tap water, Pepsi in
alternative of Coca Cola. The potential factors that made customer shift to substitutes are as
follows:
Price performance of substitute
Switching costs of buyer
Products substitute available in the market
Reduction of quality
Close substitution are available
DEGREE OF INDUSTRY RIVALRY:
the lesser money and resources are required to enter into any industry, the higher there will be
new competitors and be an effective competitor. It will also weaken the companys position.
Following are the potential factors that will influence the companys competition:
Competitive advantage
Continuous innovation
Sustainable position in competitive advantage
Level of advertising
Competitive strategy
BARGAINING POWER OF BUYERS:
it deals with the ability of customers to take down the prices. It mainly consists the importance
of a customer and the level of cost if a customer will switch from one product to another. The
buyer power is high if there are too many alternatives available. And the buyer power is low if
there are lesser options of alternatives and switching. Following factors will influence the
buying power of customers:
Bargaining leverage
Switching cost of a buyer
Buyer price sensitivity
Competitive advantage of companys product
BARGAINING POWER OF SUPPLIERS:
this refers to the suppliers ability of increasing and decreasing prices. If there are few
alternatives o supplier available, this will threat the company and it would have to purchase its
raw material in suppliers terms. However, if there are many suppliers alternative, suppliers
have low bargaining power and company do not have to face high switching cost. The potential
factors that effects bargaining power of suppliers are the following:
Input differentiation
Impact of cost on differentiation
Strength of distribution centers
Input substitutes availability.