Marketing Plan

MARKETING PLAN
1.1 Description of the Product
The proposed product of the group will be the R Purse, the R stands for
Recyclable. Made up of recyclable materials specially the wrappers of junk foods or
snacks item, this product can be useful to contribute to lessen the waste of the non-
biodegradable and it is an environmental friendly purse. It also a water proof purse
because of the material used. The product can be purchased in the boutiques and
market.
1.2 Comparison of the Product compared with its Competitors
The major competitor of R purse will be the purse that can be sold in the market
made up of leather, fabric or other material except for the recyclables.
R purse is also a unique product because of the way it is made. Although the
production of this product is slow because it is handmade this can be sold cheaper than
other purse. Innovating the product will needed to compete in order to see the
uniqueness, such as putting some other colors in it or customize purse.
1.3 Location
The business will be located in USM Ave, Kabacan, Cotabato. Final product will
be sold and produce in a small house in the Osias, Kabacan, Cotabato. A boutique can
be establish in the USM Avenue, Kabacan, Cotabato which will cater all individuals.
1.4 Market Area
The planned marketing area of the product will be around Kabacan.
1.5 Main Customers
All interested customers will be the major target of this product. To convince the
people to segregate waste and to dispose properly their garbage.
1.6 Total Demand
Because of the uniqueness of the product this can be new to the people of the
Kabacan it can be a major hit if it is out in the market.
As of now, no one sold recyclable purse in the area of Kabacan yet.
1.7 Market Share
The business aims to get 100% of its target. But since it is new to the people it is
impossible to get in a single year. We will be aiming a 5% of the market share yearly by
improving this product.
1.8 Selling Price
Our product cost 20-35 pesos only. Our product also comes with a customized
and other styles
1.9 Sales Forecast
Since our product is unique we can only try to the people if it hit or not. In starting
day we can have a 10 R purse and it will be added 3 or 4 pieces a day.
1.10 Promotional Measures
We can have a free customized name for those who will buy first. We can also
give them a discount if they will buy more.
1.11 Marketing Strategy
The strategy that we can is to advertise it to radio and television. We can also
produce tarpaulin and leaflets just to be known.
1.12 Marketing Budget
Budget Cost
Asset Unit cost
Land and Building P15,000,000
Advertising P500,000
Transportation P15, 000
Furnitures and fixtures P1,500,000
Equipment P1,500,00
Materials P1,000,000
Working capital P1,000,000
Bills
SECTION 2
PRODUCTION PLAN
2.1 PRODUCTION PROCESS
How this is made (pictures)
2.2 FIXED CAPITAL
Scissors
Thread
Needle
Zipper
Recyclable materials
2.3 LIFE OF FIXED CAPITAL
The life of the fixed capital are depending on how the workers will use but we can
assure that the fixed capital will have a good quality to assure its long life.
2.4 MAINTENANCE AND REPAIR
The maintenance and repair will be scheduled quarterly. To check all the
necessary equipment to repair and the building to be renovate or clean. Since our
product are handmade were not using any of the machine to make the product.
2.5 SOURCES OF EQUIPMENT
The sources of the equipment or materials to be use is in the market where the
raw materials are available. Examples are the supermarkets and school supplies
establishments. The main raw material of the product is easy to find since it is a
recyclable.
2.6 PLANNED CAPACITY
The planned capacity will be depending on the skilled worker who can work the
product.
2.7 FUTURE CAPACITY
We can trained skilled workers for the future of the said product to double the
production. We can also innovate the product for concurrence in the future.
2.8 TERMS AND CONDITIONS OF PURCHASE AND EQUIPMENT
The machinery in this product is the people working on it. There will be a salaries
in the skilled workers and an increase of salary depending on the income of the product.
2.9 FACTORY LOCATION AND LAYOUT
It will be located in the USM Avenue, Kabacan, Cotabato. The store or the
boutique will be arrange and design by a selected interior designer.
2.10 RAW MATERIALS
The required raw materials is depending on how much the assigned collector of
the materials can collect.
2.11 COST OF RAW MATERIALS
Since our raw material is a recyclable we have no problem about that.
2.12 RAW OFMATERIALS AVAILABILITY
Our raw materials is available anytime because of the concept of our product.
2.13 LABOUR
The direct labor is all we need because of the hand made product. The workers
should hands on too. The wages of the salary are depending on how many R purse
they can produce in a day.
2.14 COST OF LABOUR
The cost of labor is depending on how many purse they can produce in a day. In
one piece they can have 20 pesos.
2.15 LABOUR AVAILABILITY
The workers are also a person that need some rest and a vacation. They can
rest while others can substitute them while resting. The substitute worker also will be
trained and skilled well to minimize the errors.
2.16 LABOUR PRODUCTIVITY
They can have an increase of salaries if they do good and can achieve the quota
is that day. They can also receive incentives in a permanent position.
2.17 FACTORY OVERHEAD EXPENSES
2.18 PRODUCTION COST
SECTION 3
ORGANIZATION AND MANAGEMENT PLAN
3.1 FORM OF BUSINESS
The business will be organized by a structural organization to manage properly

the business.
3.2 ORGANIZATIONAL STRUCTURE
The manager is the top of the business under this is the head of the designer and
the worker of the raw product under them will be their respective workers.
3.3 BUSINESS EXPERIENCE AND QUALIFICATIONS OF THE

ENTREPRENEURSHIP
Manager
Designer
Worker A
Worker B
Worker C
3.4 PRE OPERATING ACTIVITIES
3.5 PRE OPERATING EXPENSES
3.6 OFFICE EQUIPMENT
3.7 ADMINISTRATIVE EXPENSES

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MARKETING PLAN

1.1 Description of the Product

1.2 Comparison of the Product compared with its Competitors

1.4 Market Area

The planned marketing area of the product will be around Kabacan.

1.5 Main Customers

1.6 Total Demand

1.9 Sales Forecast

1.10 Promotional Measures

1.11 Marketing Strategy

1.12 Marketing Budget

Asset Unit cost

Land and Building P15,000,000

Transportation P15, 000

Furnitures and fixtures P1,500,000

Working capital P1,000,000

2.1 PRODUCTION PROCESS

How this is made (pictures)

2.2 FIXED CAPITAL

2.3 LIFE OF FIXED CAPITAL

2.4 MAINTENANCE AND REPAIR

2.5 SOURCES OF EQUIPMENT

2.6 PLANNED CAPACITY

2.8 TERMS AND CONDITIONS OF PURCHASE AND EQUIPMENT

2.9 FACTORY LOCATION AND LAYOUT

2.10 RAW MATERIALS

2.11 COST OF RAW MATERIALS

Since our raw material is a recyclable we have no problem about that.

2.12 RAW OFMATERIALS AVAILABILITY

2.14 COST OF LABOUR

2.15 LABOUR AVAILABILITY

2.17 FACTORY OVERHEAD EXPENSES

2.18 PRODUCTION COST

ORGANIZATION AND MANAGEMENT PLAN

3.1 FORM OF BUSINESS

The business will be organized by a structural organization to manage properly

3.2 ORGANIZATIONAL STRUCTURE

3.3 BUSINESS EXPERIENCE AND QUALIFICATIONS OF THE

3.5 PRE OPERATING EXPENSES

3.6 OFFICE EQUIPMENT

3.7 ADMINISTRATIVE EXPENSES

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