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    1) Think About Your Ideal Customer

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    personalized wedding gift
    A customer avatar is a fictional persona that represents an ideal customer. It helps businesses understand what motivates customer purchases and fine-tune marketing. Creating a detailed customer avatar involves answering questions to flesh out the persona's demographics, goals, problems, needs, and typical day. This insight allows businesses to ensure their marketing messages address what the avatar most wants and needs.

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    1) Think About Your Ideal Customer

    Uploaded by

    personalized wedding gift
    149 views6 pages
    A customer avatar is a fictional persona that represents an ideal customer. It helps businesses understand what motivates customer purchases and fine-tune marketing. Creating a detailed customer avatar involves answering questions to flesh out the persona's demographics, goals, problems, needs, and typical day. This insight allows businesses to ensure their marketing messages address what the avatar most wants and needs.

    Original Description:

    building customer avatar for lead gen

    Original Title

    Customer Avatar

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    A customer avatar is a fictional persona that represents an ideal customer. It helps businesses understand what motivates customer purchases and fine-tune marketing. Creating a detailed customer avatar involves answering questions to flesh out the persona's demographics, goals, problems, needs, and typical day. This insight allows businesses to ensure their marketing messages address what the avatar most wants and needs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    149 views6 pages

    1) Think About Your Ideal Customer

    Uploaded by

    personalized wedding gift
    A customer avatar is a fictional persona that represents an ideal customer. It helps businesses understand what motivates customer purchases and fine-tune marketing. Creating a detailed customer avatar involves answering questions to flesh out the persona's demographics, goals, problems, needs, and typical day. This insight allows businesses to ensure their marketing messages address what the avatar most wants and needs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6
    At a glance
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    The key takeaways are that creating a detailed customer avatar can help businesses better understand their ideal customers and improve marketing efforts. An avatar should include demographic details as well as personal and professional background information.

    When creating a customer avatar, details like name, age, location, job, industry, income, and for businesses additionally details like number of employees and annual revenue should be included. Personal interests, hobbies, and goals provide deeper understanding.

    It's important to understand a customer's daily routine, favorite brands, websites visited, news sources, and social media habits to get a sense of their lifestyle and priorities. Professional and personal goals provide further context.

    A customer avatar is a fictional character that represents your ideal prospect.

    When
    complete, it will help you understand the motivating beliefs, fears and secret desires
    that influence your customer's buying decisions. Your customer avatar will help you
    fine tune your marketing efforts and help you understand why some products sell
    better than others. It also helps expose important gaps or conflicts in your marketing
    messages of which you may be unaware. This one exercise can lead to a dramatic
    transformation in your business.

    If you sell to businesses, include what industry your customers are in, how many
    employees they have, how much annual revenue they generate, etc. If you sell to
    consumers or end users, include relevant demographic information such as age,
    education, household income and family status.

    Answer each question so that your customer avatar as real to you as a living human
    being.

    1) Think about your ideal customer

    Name? _________________________________ Age? ______ Married? _____


    Children?______ Lives where? ____________________________ School Attended?
    ________________________ Job Title? _______________________________
    Profession? _______________________________ Household Income?
    _____________________ Hair color? ______ Eyes? ____Weight? _______

    (for B2B customers)

    Industry? _______________________________

    Sells to? _________________________________

    Annual Revenue? _______________________

    Number of Employees? __________________

    Located at? ____________________________

    Years in Business? ________________________


    2. Now, flesh out the personal details. This will help you better understand your
    customer prospects and dramatically improve your marketing efforts:

    How many years in current position?______

    Current salary? __________________________

    How many jobs held during course of career?


    ______________________________________

    Political views? __________________________

    Religious views? _________________________

    Personal interests ______________________

    Hobbies _______________________________

    3. Go deeper. Think about a typical day in the life of your ideal customer
    prospect.

    Favorite brands?
    ______________________________________________________________
    Favorite Web sites?
    ______________________________________________________________

    Source for breaking news?


    ________________________________________________________

    Source for industry or business news?


    _______________________________________________ Uses Twitter?(yes/no)
    ______ Facebook? ______ LinkedIn? ______ Other? _____________

    Personal goals:
    ______________________________________________________________

    Business goals:
    ______________________________________________________________
    Family goals:
    ______________________________________________________________
    4. List at least 3 problems your ideal customer is having that makes them an
    ideal customer for your business.
    1. ________________________________________________________________
    ________________________________________________________________
    2.
    ________________________________________________________________
    ________________________________________________________________
    3.
    ________________________________________________________________
    ________________________________________________________________

    5. What is the worst thing that could possibly happen to your ideal customer if
    their problem isn't eventually solved?

    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________

    How would this make your customer feel?


    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________

    How might their boss react?


    ______________________________________________________________
    ______________________________________________________________

    What would their friends think?


    ______________________________________________________________
    ______________________________________________________________

    What could happen to their career or personal lifestyle?


    ____________________________________________________________________
    ____________________________________________________________________
    What could be the financial consequences?
    ____________________________________________________________________
    ____________________________________________________________________

    What could be the professional consequences?


    ____________________________________________________________________
    ____________________________________________________________________

    What could be the personal consequences?


    ____________________________________________________________________
    ____________________________________________________________________

    What is your customer secretly afraid of?


    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________

    6. What is the best thing that could possibly happen to your ideal customer if
    their problem is solved?

    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________

    What would their perfect solution look like?

    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________

    What is it that they really want, more than anything else?


    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________

    What would they be willing to pay almost anything for?

    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________

    How can your product or service match up to your customer's real needs and
    desires? How can your business help solve your customer's problems? What is
    it that you are trying to provide your customers?

    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________

    7. Now, create a short story about your customer avatar.


    Include details about their life and professional background. Explain what impact a
    problem is having. How is this problem making your customer feel? What types of
    frustrations does your customer keep having? What does your customer need more
    than anything? How can your business best provide the product or service thats
    needed most? Write down your story here. Make as many copies of this page as
    necessary, or use additional sheets of paper:

    ______________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________
    ____________________________________________________________________
    Review your customer avatars on a regular basis to make sure that your marketing
    efforts are directed to their needs and desires.

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