Sales & Marketing: Category List

Category List
SALES & MARKETING

CODE
1 Product or Service Sales Presentation
Printed sales material used to sell products and/or services such as brochures and sell sheets
2 Packaging
Packaging used to sell products
3 Point-of-Purchase (POP)
Materials designed for point of purchase promotions, not including point of purchase displays or signage.
Please see Off Site Display Design.
4 Direct Marketing
Examples include postcards, self mailers, and other direct marketing promotions.
5 Cross Media Campaign

Multiple sales materials used to sell products and/or services, which could include printed materials, outdoor
advertising, video, audio, online, etc.
COLLATERAL MATERIAL
CODE
6 Stationery Package
Includes letterhead, envelope, and business cards
7 Annual Report
Includes black and white, color, marketing and nancial sections, etc.
8 Publication Design
Magazine, book, or catalog design
9 Special Event Material

Materials used for trade shows, grand openings, and other special events.
10 Specialty Advertising
Ad specialty items such as t-shirts, mugs, and other promotional items.
OFF SITE
CODE
11 Outdoor Board
Static or digital billboard, bus hut, or outdoor promotion.
12 Vehicle Graphic Advertising

Vehicle graphics for cars, vans, trucks, and buses.
13 Display Design
Materials used separate from the main business location such as point of purchase displays,
oor graphics, posters, etc.
14 Campaign
Combination of off site advertising materials.
NON-TRADITIONAL ADVERTISING
CODE
15 Non-Traditional Advertising
Any projects that don't t well in the current categories.
CONSUMER OR TRADE PUBLICATION

CODE
16 Ad
Single trade publication advertisement.
17 Campaign
Multiple trade publication advertisements.
NEWSPAPER
CODE
18 Ad
Includes single ROP ad, newspaper insert, post it note attached to a newspaper, or other newspaper advertising.
19 Campaign
Multiple newspaper advertisements.
Online Advertising
ONLINE ADVERTISING
CODE
20 Websites, B to B
Online advertising for business to business.
21 Online Campaign
Combination of online advertising materials.
22 Non-traditional Online Advertising

E-mails, banner ads, micro-sites, game design et cetera
23 Websites, B to C
Online advertising for business to consumer.
24 Mobile Websites
A website designed to specically operate on a mobile device.
25 Responsive Design
Online web design that is a single site and is optimized for multiple screen sizes.
26 UX/UI
User interface design techniques for online advertising and mobile apps.
27 Augmented Reality
Scannable interactive print ads.
28 Social Media
Design and management of content and posting on social media pages/sites.
29 Apps
Apps built for tablets and mobile devices.
VIDEO
CODE
30 Internet Commercial
Video advertising designed for internet only.
31 Broadcast Commercial
Video advertising designed for television or cable.
32 Campaign
Multiple video advertisements.
33 Multimedia DVD
Interactive content built for DVD distribution.
34 Gaming
Games designed for mobile, web, or video including elements of those games such as music or character design.
AUDIO
CODE
35 Broadcast Commercial
Radio or online audio advertisement or music jingle.
36 Campaign
Multiple audio advertisements or jingles.
NON-PROFIT ADVERTISING
CODE
37 Collateral
Includes stationary, annual report, posters, etc.
38 Print
Printed material used to promote products and/or services.
39 Audio/Online/Video
Video/audio used to promote non-prot organizations.
40 Campaign
Multiple materials including print, collateral, video/audio to promote non-prot organizations.
Public Service
CODE
41 Collateral
Collateral materials used to promote government agencies such as the re department, police department,
and social service agencies.
42 Print
Printed materials used to promote government agencies such as the re department, police department,
43 Audio/Online/Video
Audio/video materials used to promote government agencies such as the re department, police department,
44 Campaign
Materials used to promote government agencies such as the re department, police department,
SELF PROMOTION
CODE
45 Collateral
Includes stationary, annual report, posters, etc.
46 Print
Printed material used to promote products and/or services.
47 Audio
Audio used to promote products and/or services.
48 Broadcast Video
Video used to promote products and/or services.
49 Online Video
Online video used to promote products and/or services.
50 Campaign
Multiple promotions.
Elements of Advertising
CODE
51 Copywriting
Includes written content such as blogs, headings, slogans, body copy, etc.
52 Illustration
Illustrative art created for advertising.
53 Logo and Icon Design

Logos and icons created to represent products, services and/or brands.
54 Photography
Includes black and white, color, portrait, and product photography.
55 Printing
Projects that display high quality printing and can include special printing processes such as engraving,
foil stamping, embossing, and special nishes and coatings.
56 Cinematography/Special Effects
Includes a part of a commercial or video, special effects, etc. See the Video category to submit an entire
commercial. Includes black and white, color, portrait, and product photography.
Student Entries
Student categories mirror the professional categories. Students are asked
to please put an S in front of your categories when entering.
For example: Elements of Advertising: Illustration would be S50

Entry Form
Submitters Name: Submitters Company:
Address: Phone:
Entry Type: (Circle One)
Email: Single Campaign Student
Company Website: Non-Member Single Non-Member Campaign
Category: Title:
Description: Art Director:
Designers: Illustrators:
Photographers: Copywriters:
Printer: Other:
Client: Release Date:
Students
School Name: School Location:
School Website: Instructor:
Personal Website:
Prices:
Member: $45 Single $65 Campaign Student: $15 Non-Member: $65 Single $85 Campaign
fees are nonrefundable. Please provide a packet including each entry form submitted along with ONE check for the total
of all entries.
Deadline is January 15th, 2016. Entries may be dropped off at New Haven Print, 7531 US 930 East, New Haven, IN.
Work may be entered for more than one category. Separate form and entry fee must be submitted per category.Work must
have been created between Jan. 1 and Dec. 31, 2015.
Prizes: Silver, Gold, Best of Show, Peoples Choice, and Judges Choice
Additional Information:
Each entry should go into an envelope (or box for three dimensional entries) to protect them during transport. Securely
enclose a completed entry form with each entry. Fill out the entry form completely, as this information will be used if you
are a winner. Be sure to credit all persons responsible for the project. If this is a student entry, be sure to include your
school name, school location, and school website. Also include the name of instructors who advised you. If applicable,
you may also provide a personal website. We cannot return any entry materials.
For Audio/Video/Web/App Entries please provide a data disk for use at judging and include a screen shot or image to use
for the Winners book.
Questions? Feel free to shoot us an email.

Larry Davis: [email protected] Ryan Geiger: [email protected]
Craig Dellinger: [email protected]
PLEASE PRINT TWO ENTRY FORMS PER ENTRY.

ONE TO SUBMIT WITH PAYMENT, & ONE TO INCLUDE WITH THE ENTRY

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Category List

SALES & MARKETING

5 Cross Media Campaign

9 Special Event Material

12 Vehicle Graphic Advertising

CONSUMER OR TRADE PUBLICATION

22 Non-traditional Online Advertising

53 Logo and Icon Design

For example: Elements of Advertising: Illustration would be S50

Questions? Feel free to shoot us an email.

PLEASE PRINT TWO ENTRY FORMS PER ENTRY.

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