NCFM (NSE India) Certified - Business Analytics

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Index
Introduction
What is Business Analtyics
Application of Business Analytics
Career Path
Course Outline
Key features
Study Options
Details of the course delivery
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Introduction
In the lead-up to the elections in the USA, President Obama used Business
Analytics to prepare a successful campaign theme. Closer home, Mr. Modi s
campaign team used Business Analytics to prepare another successful
campaign . Credit card companies across the world are using Business
Analytics to find the most reliable (Credit - worthiness) customer to lend to
whereas banks & insurance companies are using it to find out the possibility
of cross-sell or up sell.
Business Analytics and its related terms such as Business Intelligence, Big
Data, Data Mining, etc. has become a powerful tool for companies.
According to the Harvard Review, Data Scientist is the sexiest job of 21st
Century. Gartner, a global research firm, predicts that by 2015 nearly 4.4
million new jobs will be created globally by Business Analytics.

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What is Business Analytics
Business Analytics is the process of converting data into insights. It is the
extensive use of data, statistical and quantitative analysis, explanatory and
predictive models, and fact-based management to drive decisions and
actions. With the increase in the availability of data, Analytics has now
become a major differentiator in both the top line and the bottom line of
any organization. It is hence not surprising that research has shown that
data-driven companies perform 5%-6% better per annum.
One of the primary users of Business Analytics is the Financial Sector.
Models that predict credit quality, fraudulent credit card transactions and
cross-sell / up-sell possibility are very common in banks, insurance
companies, credit rating organizations, etc.

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What is Business Analytics Continued..
Analytics is the use of:
data,
information technology,
statistical analysis,
quantitative methods, and
mathematical or computer-based models
to help managers gain improved insight about their
business operations and make better, fact-based
decisions.
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Examples of Business Analtyics
Credit ratings/targeted marketing:
Given a database of 100,000 names, which persons are the least likely to default on their
credit cards?
Identify likely responders to sales promotions
Fraud detection
Which types of transactions are likely to be fraudulent, given the demographics and
transactional history of a particular customer?
Customer relationship management:
Which of my customers are likely to be the most loyal, and which are most likely to leave for
a competitor?

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Major Areas employing
Business Analytics Models
Risk based pricing, Fraud Detection and Prediction, Recovery Management, Loss
Risk Forecasting, Risk Profiling, Portfolio Stress Testing

Marketing Segmentation, Marketing Mix Optimization, Competitor Analysis, Channel Analysis,

Sales Performance Analysis, Campaign Analysis, Sales Pipeline Reporting

Supply and Demand Analysis, Strategic Sourcing, Quality Control, Inventory Analysis,
Supply Chain Order Fulfillment Analysis

Loyalty Analytics, Customer Life Time Value, Propensity Analytics, Churn Analytics,
Customer Analytics Customer Segmentation, Cross- Sell or Upsell Models

Click Analytics, Customer Lifecycle Analytics, Social Media Analytics, Sentiment

Web Analytics Analytics, Online Traffic Analytics, Conversion Analytics

Recruitment Analytics, Compensation Analytics, Talent Analytics, Training Analytics,

Human Resource Retention Analytics, Workforce Analytics

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Career Path of a Business Analyst

Timeline Profile Median Salary

Entry Business Analyst INR 5,00,000

Mid-Management Data Scientist INR 14,00,000

Leadership Senior / Lead Data INR 25,00,000

Scientist

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Major Organizations employing
Business Analytics Professionals

McKinsey and Company Citibank Walmart

Boston Consulting Group ICICI Bank Amazon

Morgan Stanley LIC IBM

Microsoft Airtel Vodafone

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 IMS Proschool - Business Analytics
Certification Course
Joint Certification from NSE India, IMS Proschool and NSDC. This
level of certification is unparalleled in the industry.
Our course will help you turn data into insights and hence
implementable action with the help of techniques from statistics and
data mining.
A three-month hands-on course revolving around data sets and case
studies
Case studies from all domains
Learn MS-Excel, R and SAS
Get an understanding of Big Data, Hadoop, Web Analytics and Mobile
BI

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Training Methodology
Our techniques
(Regressions, Time
Series, Classification,
Techniques Clustering, Market
Basket Analysis) cover
90% of the techniques
used within the industry

Our tools (MS Excel, R

and SAS) cover 83% of
Tools the tools used within
the industry.

Teaching Our Domains (Finance,

Retail and Telecom)
Pedagogy Application cover more than 75% of
the domains that use
Business Analytics.

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 Key Features
3 Months weekend classroom program and Live Virtual
classroom program
Comprehensive online course content making you Job ready
Practical hands-on training methodology
Study resources for reference and practice
NSE Exam preparation via rigorous internal assessments
Placement Assistance Interview grooming

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 Syllabus at a glance
Subjects Subject Components
Statistical Techniques Different types of data, Frequency Distributions, Measures of central tendency and dispersion, Skewness
and Kurtosis, Basic Probability, Conditional Probability, Normal Distribution, Central Limit Theorem,
Sampling Methods, P-value, Types of errors, Power of the test, Point and interval estimation, Hypothesis
Testing .
Regression Simple and Multiple Linear Regression - Covariance and Correlation, R2 and Adjusted R2, ANOVA,
Interpretation of coefficients, Dummy Variables, Residual Analysis, Outliers, Regression model building,
Heteroscedasticity, Serial correlation, Multicollinearity
Logistic Regression: Assumptions, Logistic Function, Chi-Square, Classification Table, Interpreting
Coefficients, Dependent Variable Prediction, Hosmer Lemeshow test, Kolmogorov Smirnov statistic and
chart.
Forecasting (Time Principles of forecasting, Time Series, Causal Models, Types of forecasting methods and their characteristics,
Series) Moving Average, Exponential Smoothing, Trend, Seasonality, Cyclicity, Holt Winters forecasting method.
Data Mining Market Basket Analysis - Basic concepts, frequent itemset mining methods, Apriori, FPGrowth, Evaluation
Techniques Methods: Lift, Chi Square ,
Classification - Basic concepts, Decision Tree Induction, Bayes Classification Methods, Model Evaluation &
Selection,
Clustering, - Partitioning Methods, Hierarchical Methods, Density-Based Methods, Grid-Based Methods,
Evaluation of Clustering, Kmeans method.

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 Syllabus Continued
Subjects Subjects Component
Excel Proficiency Formatting of Excel Sheets, Use of Excel Formulae Function , Advanced Modeling Techniques, Data
Filter and Sort , Charts and Graphs, Table formula and Scenario building, lookups, pivot tables
(This module will be conducted on LVC/Online)

Application of concepts Reading and writing data in R, Vectors, Frames and Subsets, Code Writing and R code Debugger,
using R and SAS Managing and Manipulating Data in SAS, Creating Charts in SAS, Simple Linear Regression in SAS,
Multiple Linear Regression in SAS
Orientation on Big Data Awareness of Big Data and Hadoop, Why is it relevant? The four Vs, Is Big Data = Hadoop?, Big Data
and Hadoop and Cloud Computing, Generators of Big Data, Applications of Big Data

Web Analytics and Exposure to Web and Mobile Analytics with focus on: Text Analytics, Sentiment Analytics, Click Analytics,
Mobile BI Google Analytics, Difference between Web and Mobile Analytics

Case Studies Case studies from Marketing, Banking, Retail, Manufacturing, Government services, Telecom domains
etc.

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How will this course help you?
At the completion of this course you will be able to:
Understand popular statistical tools such as Multiple Regression, Logistic Regression and
Forecasting and where they can be applied.
Comprehend widely prevalent data mining techniques such as Classification, Clustering and
Market Basket Analysis and where they can be applied.
Be very comfortable with R, SAS and MS-Excel for Data Analytics Purposes.
Work with, Understand and Explore real-life data to get a sense of which tools and techniques
can be applied.
Evaluate various models with a strong understanding of each models strengths and weaknesses

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 Additional Certification
After clearing the NSE India Certification exam on Business Analytics, Proschool
will provide additional training (Online or Live Virtual Classroom) without any
additional charges on the below topics (Maximum 3) depending upon the job
requirements*.

Machine Learning
Tableau
SQL
Text Analytics
SAS Base Certifications

Eligibility: Only for those candidates who have completed the NCFM (NSE India) Certification within 6 months of
Enrolment date
*Depending on the job requirements, Proschool will decided which three program to be offered.

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Study Options
Comprehensive Classroom Live Virtual Classes Distance Learning
1. 10 Weeks program (weekends) 1. Audio Video enabled Live & Interactive 1. Online reading material
training program on CISCO Platform
2. Get trained by Industry experts 2. Pre Recorded Video Sessions by
2. Learn from the industry experts at Industry Experts
3. Work with at least two data sets per topic
affordable cost.
besides real life case studies 3. Numerous Data Sets and Real Life
3. Numerous Data Sets and Real Life Case Case Studies
4. Online study material
Studies
4. 90 hrs of a blend of tools and
5. Innovative hands on Learning Methodology
4. Clear your subject doubts face-to-face with techniques
6.Well Designed Skill Set Based Delivery Plan experts
5. Question & Answer forum for
with an ideal focus on techniques and tools
5. Get recorded sessions for future reference. solving your doubts
7. Regular Assessments
6. 90 hrs training program 6. 4 hrs Live doubt solving session.

7. Regular Assessments 7. Regular Assessments

Fee Rs. 35,000 Rs. 25,000 Rs.18,000

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Study modes - Features
Classroom Program Live Virtual Classroom

Face-to-face training by industry expert Audio Video enabled Live & Interactive
faculty training program on CISCO Platform
Access online study resources and mock Clear your subject doubts face-to-face with
assessments experts
Get your queries/doubts resolved in real time Get recorded sessions for future reference
Networking opportunity with varied and missed sessions.
experienced professionals Access Online study resources and Mock
Knowledge sharing among peers and assessments
motivation due to interactivity Interact with your peers virtually while
Interview grooming learning
No travel, save time - Study in the comfort
of your home with a broadband
connectivity
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 About Proschool
IMS Proschool is an initiative of IMS learning Resources Pvt. Ltd an organization engaged in training
students for last 37 years.
Proschool was launched in 2006 with the objective of equipping graduates and young professionals, with
relevant and current skills through standards-based and thoroughly tested certification programs to enable
them to perform in a wide spectrum of business environs.
Ranked #4 Trusted Brand in Education and 44th amongst Most Trusted Service Brands across India (AC-
Nielsen & Brand Equity Study)
IMS Proschool along with parent organization has trained more than 3 lakhs candidates for different
competitive exams and professional courses
90 centers across India for Management Training and 7 centers of Proschool for Financial Training
Proschool has also trained over 20000 professionals from well known organizations like State Bank of
India, Bank of India, UTI, Kotak Group, ICICI Group, Sundaram BNP Paribas, Citibank etc.,

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Partnerships
Funded by National Skill Development Corporation, a PPP promoted by the
Union Ministry of Finance, Govt of India to offer skills based education

Tie-up with National Stock Exchange's NCFM for Certification test administration

Approved learning partner of CIMA (UK) for management accounting

qualification

Approved prep provider of CFA Institute, USA for CFA Program

Partner with NISM (National Institute of Securities Market - an Initiative of SEBI)

to spread Financial Literacy and Awareness across 135,000 schools in the
country.

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Corporate Clients
Trained & Certified employees
of following Organizations :

State Owned Banks

Foreign Banks
Security Houses
Mutual Fund Companies
Insurance Companies
IT/ITES

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Our other industry oriented programs
Post Graduate Program
Certification Programs
(6 Month 9 months)

Chartered Financial Analyst

Financial Modeling Financial Modeling & Business
Certified Financial Planner Analysis
Certification Business Analytics
Financial Services Foundation Banking & Financial Planning
Chartered Institute Management Management Accounting
Accountant
Business Analytics

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Contact us

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