Nielsen - Strategic Management Project
Nielsen - Strategic Management Project
Nielsen - Strategic Management Project
Section: A
Group Members:
Ismail Sajid 13E00027
Khubaib Ahmed 13E00001
Mansoor Tariq 13E00099
Organization:
Nielsen
(Worlds Leading Insights Provider)
Nielsen Company Profile:
In more than 100 countries, Nielsen provides clients the most complete
understanding of consumer and media behavior.
After nearly a century, Nielsen is more focused and skilled than ever at
providing the complete view of the consumer. Whether clients are in
media, consumer packaged goods, telecom or advertising, Nielsens
expansive data and measurement capabilities provide market context
and confidence through its long history of innovation and integrity.
Total 1 2.87
S/ Time
Primary
N Area of Objectives Measure or Target Expectat
Responsibility
o ion
Customers
1 Client Satisfaction Getting 5 testimonials from each client Q4 2013 Client Service
Client
New Business
2 Commissioning 3 new clients Q1 2013 Service/Retailer
Development
Service
Increasing brand equity by 0.5% by
Client & Global
3 Increasing Brand Equity offering innovative products to our Q4 2013
Business Services
clients
Internal Business
Processes Perspective
Global Business
Advancement towards 100% shift from PAPI to CAPI ensuring a
1 Q2 2014 Services/Client
CAPI implementation paper free working environment
Service
Reduction in turnaround An acknowledgement email should be
2 Q3 2013 Client Service
time for client queries send to the client within 30mins
STRENGHTS WEAKNESSES
OPPORTUNITIES THREATS
The SPACE matrix can be used as a basis for other analyses, such as the
SWOT analysis, BCG matrix model, industry analysis, or assessing
strategic alternatives (IE matrix).The SPACE matrix is broken down to
four quadrants where each quadrant suggests a different type or a
nature of a strategy, an example of it is given below:
Nielsen Retail
Consumer Research
Measurement
CATI Technology
Services
Consumer Research
Online Surveys
CAPI Technology
Consumer Research
Door to Door Surveys Qualitative Research
Country Managing
Director
Head of Head of
Head of Retail Head of Head of Head of Data
Consumer Human
Measurement Finance Facilities Acquisition (DA)
Insights Resources
Services
Manager Manager Manager Manager
BU Heads
Finance HR Facilities DA
BU Heads
1. Maintain its position as the global 1. Develop and perfect local market
market leader in marketing analysis tools in retail auditing to
insights and consumer create market benchmarking and
understanding expand subscribers
2. Expand its presence across the 2. Exhibit growth in local markets for
globe to create complete world 2013-2014 while maintaining
presence profitability
3. Innovate and design products 3. Implement the Client Business
with greater regional and local Partner (CBP) structure across all
relevance to accurately predict channels and markets to build
heterogeneous markets integrated working relations with
clients and strengthen partnership
Product
Price
Place
Promotion
These four elements are the basic components of a marketing plan and
are collectively called 4 Ps of marketing.
PRODUCT PRICE
Product quality
PLACE PROMOTION
Comparing the revised EFE and IFE scores with the original ones
established at the start of the strategy formulation process reveals that
Nielsen is on track with respect to its strategies and objectives.
Hence, after comparing the revised and original EFE and IFE we come to
the conclusion that Nielsen is performing good as per the devised
strategies and should continue with the same strategies in order to
achieve its goals.