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Fakulti Kejuruteraan Mekanikal: Course Code

This case study examines Restaurant Hakim, a popular Malaysian restaurant with two locations in Shah Alam. It provides an overview of the restaurant's history and business description, including its target market and menu offerings. A SWOT analysis identifies strengths such as good management and training, while weaknesses include difficulties hiring staff and maintaining quality. Issues around parking, slow service, and customer attraction are discussed along with solutions the restaurant employs. Appendices provide photographs of the restaurant's facilities and operations.

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160 views

Fakulti Kejuruteraan Mekanikal: Course Code

This case study examines Restaurant Hakim, a popular Malaysian restaurant with two locations in Shah Alam. It provides an overview of the restaurant's history and business description, including its target market and menu offerings. A SWOT analysis identifies strengths such as good management and training, while weaknesses include difficulties hiring staff and maintaining quality. Issues around parking, slow service, and customer attraction are discussed along with solutions the restaurant employs. Appendices provide photographs of the restaurant's facilities and operations.

Uploaded by

Nick Max
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 9

FAKULTI KEJURUTERAAN MEKANIKAL

COURSE CODE:

ENT 600

TECHNOLOGY ENTREPRENEURSHIP

ASSIGNMENT 1

CASE STUDY RESTAURANT HAKIM

GROUP:

EMD7M16

LECTURER:

DR. AZLIN SHAFINAZ MOHAMAD ARSHAD

STUDENT NAME NO I/D

MUHAMMAD BUKHARI BIN IBRAHIM 2014687448

MOHAMAD FAREEZ BIN AB RAZAK 2015279246

AHMAD SHAAKIR BIN MOHD NASIR 2015279242

ABD AZIZ BIN YUSLI 2014897612

MUHAMMAD SYAUQI HAKIM BIN ABDUL MALIK 2015208416


TABLE OF CONTENT

Page

TABLE OF CONTENT 2

EXECUTIVE SUMMARY 3

INTRODUCTION 4

BUSINESS DESCRIPTION 5

SWOT ANALYSIS 6

ISSUES/CHALLENGE & SOLUTIONS 7

APPENDICES 8

2
EXECUTIVE SUMMARY

Entrepreneurship can give the increasing significance and visible impact of


Entrepreneurship in wealth-creation and employment-generation. Restaurant Hakim is one of
famous restaurant in Shah Alam. There are 2 branches that Mr Hakim has been opened one at
Section 2 and another one at Section 7. The target for this restaurant is unspecified because
from all categories age can be included such as students, workers, teachers and family. The
main food at this restaurant is Nasi Kandar. One of the managers that we have interview is
Mr Roslan has told the history of Restaurant Hakim. The owner is from Penang, Mr Hakim
who had opened restaurant at Penang but not successful. End up, he turn to open the
restaurant in Shah Alam. But there are many issues and challenge must been adapt to
overcome the problem. First, the main issue before open the restaurant is parking. So, Mr
Hakim has been chosen very strategic place where is also near to locals population.

Most of workers that work at this restaurant are from Bangladesh and India. Next, the
strength for this restaurant is Nasi Kandar and its fried chicken. They have their own recipe
for the fried chicken. Then, all the workers have been trained before they enter into real life
works. They also provide free Wi-Fi to the customers. This restaurant is very clean because
they got grade A from the MBSA. But the weakness that they have to overcome is to hire the
workers from Bangladesh and India. Something, customer has problem in communication
with the workers. The good opportunity for this restaurant is they opened 24 Hours. The
thread they must avoid is to ensure all the food preserve always maintain its delicious except
for the Nasi Kandar.

3
INTRODUCTION

Entrepreneurship is the professional application of knowledge, skills and


competencies and/or of monetizing a new idea, by an individual or a set of people by
launching an enterprise or diversifying from an existing one (distinct from seeking self-
employment as in a profession or trade), thus to pursue growth while generating wealth,
employment and social good. For our course Technology Entrepreneurship, we have decided
to go to Restaurant Hakim at Section 7, Shah Alam on 3/10/2017 at 3.00 p.m. to 4.00 p.m.
We had interview one of the managers which is Mr Roslan for our study case. We had gain
knowledge about how an entrepreneur start their job, gets an ideas, manage their company
and problem solving. This is very important things as a student if they want become an
entrepreneur because its can motivated to come out with determination to do something of
their own and also to contribute to the national income and wealth in the economy. The
economic activity with a profit motive can only attitude towards entrepreneurship. The roles
of entrepreneur in the economy are increasing opportunities for employment, additional
wealth creation, new method for technology and economic growth.

4
BUSSINESS DESCRIPTION

With the growing demands mamak restaurant in Malaysia, Restaurant Hakim decides
to open its restaurant in 1994 which originally locates at Pulau Pinang. The start up with a
business such as serves food for people is quite risky because there are many other
entrepreneurs who are involves in the same business. A luxury and expensive food doesnt
seem to fit in the current economic status but with the target market is middle class person
such as students play a prominent role to this business to stay open and successful. Often we
see people in Malaysia like very much to eat at mamak restaurant because the food is
reasonable and not too expensive consider to other restaurant.

Restaurant Hakim provides meal such as roti canai, nasi kandar and others that
doesnt provide by other restaurant. The price doesnt include taxes as GST must be
including after total the prices. Salary for the workers is based on performance and income.
Restaurant Hakim now has 2 branches in Shah Alam. After opened its branch at Penang but
not successful. Mr Hakim opens his first branch in section 2 near Uitm Shah Alam in 1998.
After seeing the progress made, they open another restaurant at section 7 which still operates
until now.

5
SWOT ANALYSIS

STRENGTHNESS WEAKNESS

GOOD MANAGEMENT DIFFICULT TO HIRE STAFF


STAFF ARE PROPERLY TRAINED DIFFICULT IN ROLLING THE
GOOD STRATEGY ( MARKETING & MONEY (SHOP RENT EXPENSIVE )
OVER CROWDED ( DURING
LOCATON )
FOOTBALL EVENT )
GOOD FACILITIES ( PROVIDES SLOW SERVICE
ENTERTAINMENT : TV & WI-FI & POOR COMMUNICATION
ASTRO ) BETWEEN CUSTOMER AND
CLEAN ( MANAGE TO GET GRADE WORKER
A FROM MBSA ) TAXES AND GST
OPPURTUNITIES THREADS

TEND TO OPEN ANOTHER NEED TO IMPROVE QUALITY BUT


BRANCHES IN SHORT OVERALL IS OKAY
STRATEGIC LOCATION ( NEAR ENSURE STAFF TO WORK
STUDENTS PLACE ) WELLNEED TO SELECT GOOD
OPEN 24 HOURS RESTAURAN SIPPLIERDIRECT
NEAR RESIDENS AND PROVIDE
GOOD FACILITIES

6
ISSUES/CHALLENGE & SOLUTIONS

Issues/Challenge Solution

Post mortem once per week to ensure all


the staff to work well.
Staff attitude problem
Give warning to the staff that is not work
well.

Parking Strategic location has been chosen.

Increase among of working when there


Slow service in peak time or during football
are more customers.
match
Open additional table
Make a sport event such as football,
badminton to attract customers.
Customer attraction
Free Wi-Fi and Astro.
Good Service.

Using original recipe.


Preserve food quality Train new worker properly using original
recipe.

7
APPENDICES

Figure 1: At the counter

Figure 2: Grade A from MBSA

8
Figure 3: Menu and Price

Figure 4: Motto (Kepuasan Anda, Keutamaan Kami)

Figure 5: Restaurant Hakim

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