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    1.4 Product Distribution: Table 1.5 Percentage Distribution To 5 Area

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    Yusran Fachry
    The document summarizes the distribution of C-Scale insulation products. It discusses: 1) The locations that will receive distributed products, including various cities in Indonesia and countries in Asia. 2) The proportion of products distributed to 5 areas, with the largest percentages going to East Indonesia (60%) and Sunda (20%). 3) The transportation method for distribution, which will mainly use ships to transport products from Batam Port to various domestic and international locations.

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    1.4 Product Distribution: Table 1.5 Percentage Distribution To 5 Area

    Uploaded by

    Yusran Fachry
    33 views3 pages
    The document summarizes the distribution of C-Scale insulation products. It discusses: 1) The locations that will receive distributed products, including various cities in Indonesia and countries in Asia. 2) The proportion of products distributed to 5 areas, with the largest percentages going to East Indonesia (60%) and Sunda (20%). 3) The transportation method for distribution, which will mainly use ships to transport products from Batam Port to various domestic and international locations.

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    PRODUCT DESIGN

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    The document summarizes the distribution of C-Scale insulation products. It discusses: 1) The locations that will receive distributed products, including various cities in Indonesia and countries in Asia. 2) The proportion of products distributed to 5 areas, with the largest percentages going to East Indonesia (60%) and Sunda (20%). 3) The transportation method for distribution, which will mainly use ships to transport products from Batam Port to various domestic and international locations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    33 views3 pages

    1.4 Product Distribution: Table 1.5 Percentage Distribution To 5 Area

    Uploaded by

    Yusran Fachry
    The document summarizes the distribution of C-Scale insulation products. It discusses: 1) The locations that will receive distributed products, including various cities in Indonesia and countries in Asia. 2) The proportion of products distributed to 5 areas, with the largest percentages going to East Indonesia (60%) and Sunda (20%). 3) The transportation method for distribution, which will mainly use ships to transport products from Batam Port to various domestic and international locations.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 3

    1.

    4 Product Distribution
    In this section, we explain about the distribution of C-Scale insulation to our
    customers. The explanation consists of product distribution location, proportion
    product distribution, product distribution from plant to customers, and the mode
    transportation.
    1.4.1 Product Distribution Location
    The main target consumer of insulation is LNG producers, which needs
    insulation at its storage and transportation system. C-Scale insulation product will
    be distributed to several city in Indonesia and around Asia as well. In Indonesia, we
    supply the insulation demand from Badak LNG, Donggi Senoro LNG, Tangguh
    LNG, Arun Regasification Unit, several Floating Storage and Regasification Units
    (FSRUs) in Lampung, and Onshore Receiving Terminal in Muara Karang Jakarta.
    We also ship to Japan, South Korea, Russia,
    1.4.3 Product Distribution Chain
    C-Scale will be distributed to 5 areas based on each demand locations. The
    proportion of product shipment is distributed based on demand of LNG insulation
    data. The percentage of total requirement of LNG insulation in the 5 areas show
    that Sunda area 20%, East Indonesia (Badak LNG, Donggi-Senoro LNG, and
    Tangguh LNG) 60%, Nanggroe Aceh Darrusalam 3%, East Asia are 12% and
    Russia 5%. Tabel 1.5 will shows percentage distribution to 5 area. Each month we
    deliver 200 kg insulation sheet by gross weight.
    Note that the export shipment to East Asia and Russia area is not counted per
    month every shipment, it is shipped every 6 months, with the total insulation sheet
    is cumulative for the amount of months.

    Table 1.5 Percentage distribution to 5 area

    Product distribution per Percentage


    No Area
    delivery time (m2/month) (%)
    1 Sunda 6080 20
    2 East Indonesia 18240 60
    3 Nangroe Aceh 3
    912
    Darussalam
    4 East Asia 3648 12
    5 Russia 1520 5

    1.5 Transportation Method


    The distribution mainly will use ship as marine transportation. The use of ship
    is considered more effective and flexible because it is the easiest transportation from
    Indonesia as archipelagic countries. The export delivery will be faster as well. Most
    of the receivers are also located near the bay, which the city has its own port to
    support the LNG industrial area there.
    Table 1.7 shows distribution product by ship.
    Table 1.7 Distribution product by truck

    Cost per
    Distance Time
    Route Pathway delivery time
    (km) (days)
    (Rp)
    Batam Port to Rp
    Marine 1048 9
    Lhokseumawe 1.330.000,00

    Batam Port to Rp
    Marine 1145 11
    Bontang 4.950.000,00
    Batam Port to Rp
    Marine 3449 13
    Banggai 6.260.000,00
    Batam Port to Rp
    Marine 3710 14
    Gulf of Bintuni 6.565.000,00
    Batam Port to Rp
    Marine 1145 10
    Lampung 1.620.000,00
    Batam Port to Rp
    Marine 1103 10
    Muara Karang 1.190.000,00
    Batam Port to Rp
    Marine 5702 17
    Russia 9.200.000,00
    Batam Port to Rp
    Marine 5399 16
    Japan 8.910.000,00
    Batam Port to Rp
    Marine 4895 16
    South Korea 8.780.000,00

    1.7 Product Marketing


    To make our product bought by the customers, we need promotion.
    Promotion has its communication tools which should be integrated together with
    the same consistent message. Our communication plan is to promote the product
    through booklet, visiting gas company and website.
    a. Using website
    The greetor can also sells by secure website to provides good sales. The
    website will describe the product including prices and contact PT. Osthira
    Chemicals Co.
    b. Using booklet
    The booklet will describe the product including prices and PT. Osthira
    Chemicals Co. The booklet can be given to a gas company, so the company easily
    to know the product and PT. Osthira Chemicals Co.
    c. Visiting LNG producers
    Promotion through verbal is the best way to persuade a LNG producers buy
    our product. The LNG company can ask the sales engineer completely about C-
    Scale insulation.

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