CITY PREMIER COLLEGE

SYNOPSIS

ON

ANALYTICAL STUDY OF STORE CHOICE BEHAVIOUR FOR

GROCERY PRODUCT IN ORGANIZED RETAIL OUTLET WITH
RESPECT TO FOOD BAZAR NAGPUR 2017

SUBMITTED TO
Rashtrasant Tukdoji Maharaj Nagpur University,
Nagpur

In partial fulfillment of the requirement of

BACHELOR OF BUSINESS ADMINISTRATION

Developed & Submitted by

Mr. AKSHAY CHOUDHARI

Under the Guidance of

DR. DEEPALI R. NAIDU

Department of Business Administration

CITY PREMIER COLLEGE
Hindustan Colony, Wardha Road, Nagpur

Academic Year 2017 18

CITY PREMIER COLLEGE

INDEX

Chapter No. Title Page no.

1 Introduction 1

2 Company Profile 2

3 Objective of study 3

4 Hypothesis 4

5 Scope of study 5

6 Problem Definition 6

7 Research Methodology 7

8 Expected Contribution 8

9 Chapterization 9
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INTRODUCTION

India is one of the fastest growing economies in the world and one of the largest in
term of purchasing power parity. It has been called a nation of shopkeepers since centuries.
Trading is one of the most significant sectors of the Indian economy. The contribution of this
sector in the total Gross Domestic Product is 14 percent and near about 3 crores peoples
derives their income from this treading activities. Majority of them are laborers involved in
small retail treading activity. These small traders now will have to face competition with
organized large departmental stores like, Wal-Mart, Tesco, Metro, Kasino, Big Bazar,
Pyramid, Pantaloons, Westside, Apana Bhandar, Reliance Fresh, Super General Shoppe etc.
With the changing demographics across the world the organized retailing is taking
shape where people buy their daily and monthly purchases. In a way, large area, usually lined
with many products, brands with width and depth. Organized retailers actually work as a
retail outlet catering to varied needs of the customers. The purchasing pattern of the customer
was changed recent days. Customers buying behavior is influence by social factors, such as
the group to which the customer belong and social status. In a group, several individual may
interact to influence the purchase decision. Up to 2002, consumers even in India, top cities
such as Mumbai, Delhi has no choice to purchase their daily foods and consumers good from
small scale Mom & Dad Stores. However, the shopping experience for Indias urban
consumers is now changing completely. Because of the outsourcing business per capita
income of middle age population in big cities is rising fast and easier access to credit are
bringing a change in consumption pattern. Retail shopping space is also growing
exponentially and has increased to 54 million square meters.
Consumer behavior involves the psychological processes that consumers go through
in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g.,
whether or not to purchase a product and, if so, which brand and where), interpret
information, make plans, and implement these plans (e.g., by engaging in comparison
shopping or actually purchasing a product).
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COMPANY PROFILE
A grocery store is a retail store that primarily sells food. A grocer is a bulk seller
of food.

Grocery stores often offer non-perishable food that is packaged in bottles, boxes, and
cans; some also have bakeries, butchers, delis, and fresh produce. Large grocery stores that
stock significant amounts of non-food products, such as clothing and household items, are
called supermarkets. Some large supermarkets also include a pharmacy, and customer
service, redemption, and electronics sections.

In Canada, the United Kingdom, and the United States, supermarkets and convenience
stores are sometimes described as grocery businesses, or simply grocers. Small grocery stores
that mainly sell fruits and vegetables are known as greengrocers (Britain) or produce markets
(U.S.), and small grocery stores that predominantly sell prepared food, such as candy and
snacks, are known as convenience stores or delicatessens.

Some grocery stores (especially large ones) form the centerpiece of a larger complex
that includes other facilities, such as gas stations, which will often operate under the store's
name. This setup is especially common in the United Kingdom, where major chains such
as Sainsbury's and Tesco have many locations operating under this format.

Some groceries specialize in the foods of a certain nationality or culture, such as

Asian, Italian, Middle-Eastern, or Polish. These stores are known as ethnic markets and may
also serve as gathering places for immigrants. In many cases, the wide range of products
carried by larger supermarkets has reduced the need for such speciality stores. The variety
and availability of food is no longer restricted by the diversity of locally grown food or the
limitations of the local growing season.
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OBJECTIVES OF THE STUDY

To study the concept of consumer behaviour & its effect on trade.

To study the services & facility provide by the Food Bazaar.
To understand benefits & weakness of the grocery product.
To provide suggestion for improvement, if needed from consumer point of view.
To understand the consumer buying pattern of grocery.
To find out impact of promotional activities by the retail stores.
To find out the consumer preference for the retail outlets.
To find out the services provided by retail sector in Nagpur city
 CITY PREMIER COLLEGE

SCOPE OF THE STUDY

The study various technology adopted by the company and future requirement
of implementation in technology that satisfied the customer needs.
It will cover the entire marketing strategies of Food Bazaar.
It will highlight the marketing strategies of competitions also.
To know the importance of marketing strategy applied by company to the
market share.
The Study limited only Big Bazaar Nagpur.
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HYPOTHESIS

Grocery Product has been consistently successful in satisfying their consumers in all
the aspects of price as well as quality and variety of products.
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PROBLEM DEFINITION

The purpose of this quantitative survey study was to examine the relationship between
product quality and customer satisfaction using product cost and product safety as mediators.
The primary objective included examining and evaluating the variables in this study to
determine the relationship between product quality and customer satisfaction in the Grocery
Product marketplace. The secondary objective was to understand the consumer needs in
purchasing Grocery Product. In this study,

They used a quantitative, cross-sectional survey research design with multiple

regression and mediation statistical techniques to determine the relationship between the
predictors and the dependent variable. Results from this study may inform researchers and
other stakeholders of how Grocery Product quality, product cost, and product used to meet
and enhance customer satisfaction in capital markets using the Grocery Product market as the
proxy. Customer satisfaction may include product quality, product, and product cost in
purchasing Grocery Product.
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RESEARCH METHODOLOGY

Research as a scientific and systematic search for pertinent information on a specific

topic. In fact, research is an art of scientific investigation. It is an academic activity and as
such the term should be used in a technical sense. Research is, thus an original contribution
to the existing stock of knowledge making for its advancement. It is a per suit of truth with
the help of study, observation, comparison and experiment. In short, the search for
knowledge through objective & systematic method of finding solution to a problem is
research.

COLLECTION OF DATA

Primary Data
Secondary Data

PRIMARY DATA

Primary data will consist of original information gathered for the specific purpose.
Data collected from the primary sources i.e. questionnaire & personal Interview.

SECONDARY DATA

The secondary data will be collected from Authorized dealer of Nagpur city from
broachers, website of the company, news papers, magazines, Company websites and search
engines.

Sample Size :- The Sample size will be 50 Customers.

 CITY PREMIER COLLEGE

EXPECTED CONTRIBUTION:

This study will contribute to the better understanding of the concept and
meaning of ANALYTICAL STUDY STORE CHOICE BEHAVIOUR FOR
GROCERY PRODUCT IN ORGANIZED RETAIL OUTLET WITH RESPECT TO
FOOD BAZAR NAGPUR 2017

This study will be beneficial for the customers; it will help them in
buying behaviour.
Also, this study will be useful to the company to find out their flaws and
then work towards improving it.
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CHAPTERIZATION

1) Introduction

2) Company profile

3) Research study

Problem definition.

Objectives of study.

Hypothesis of study.

Scope of study (research methodology).

Theoretical perspectives

4) Research methodology

5) Data collection

6) Data analysis & interpretation

7) Conclusions

8) References

9) Recommendation & suggestion

10) Annexure