A Study On HDFC
A Study On HDFC
A Study On HDFC
.
HDFC Bank Limited is an Indian financial services company based
in Mumbai , Maharashtra that was incorporated in August 1994.
As on May 2013, HDFC Bank has 3,062 branches and 10,743 ATMs, in
1,568 cities in India.
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Founder of HDFC
Hasmukh Bhai parekh
In 1956 he began his financial affairs.
BOARD OF DIRECTORS
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HISTORY of HDFC BANK :
1994
- The Bank was Incorporated on 30th August. A new private sector Bank promoted by housing
Development Corporation Ltd. (HDFC), a premier housing finance company. The bank is the first of its
kind to receive an in-principle approval from the RBI for establishment of a bank in the private sector.
Certificate of Commencement of Business was received on 10th October 1994 from RBI.
- The Bank transacts both traditional commercial banking as well as investment banking. HDFC, the
promoter of the bank has entered into an agreement with National Westminister Bank Pc. and its
subsidiaries (Natwest Group) for subscribing 20% of the banks issued capital and providing technical
assistance in relation to the banks proposed banking business.
1995
- 70 No. of equity shares issued to subscribers to the Memorandum & Articles of Association on 30th
August 1994. On the same date 500,00,000 equity shares were allotted to HDFC promoters. 509,20,000
shares were allotted to HDFC Employees Welfare Trust and HDFC Bank Employees Welfare Trust on
22nd December, 1994.
- On 16.1.1995, 90,79,930 No. of equity shares were allotted to Jarrington Pte. Ltd. Another 400,00,000
equity shares were allotted on private placement basis to Natwest Group on 9.5.1995. 500,00,000
shares were allotted to the public on 9.5.95 (all were taken up).
- The Bank opened its first branch in Ramon House at Churchgate, Mumbai on January 16th.
- The Bank has created an efficient operating system using well tested state
2011
- HDFC Bank looking at 3G services to boost mobile banking share.
- The Housing Development Finance Corporation Limited (HDFC), one of the largest private sector
banks in India, which had a network of 1,725 branches as at March 2010, opened 275 new branches in
the current fiscal. The bank now has a total network of 2,000 branches spread across 1,000 cities. The
bank also acquired Centurion Bank of Punjab in 2008, which adds around 404 branches to its network.
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- The Asian Banker magazine has declared that the strongest bank in Asia Pacific region is HDFC
- India's private banking major ,HDFC Bank has launched its new credit card offering called Infinia in
direct competition with global credit card major ,American Express(Amex) .The new HDFC product is
exclusively for the bank's high net worth and super rich clients in the country.
2012
- The third-largest US lender by assets, Citigroup Inc has sold its complete 9.85 per cent stake in
Housing Development Finance Corporation Ltd (HDFC) for USD 1.9 billion.
- HDFC Bank which is a major Indian financial services company based in Mumbai stated that they have
collaborated with Punjab Grains Procurement Corporation Ltd (PUNGRAIN) with an aim to make easy
and faster payment to its agents who are dealing in agricultural products in about 350 mandis in
Punjab.
- HDFC Bank ties up with IOC to offer banking services in rural areas
- Carlyle offloads entire stake in HDFC for $841 mn through bulk deals
- HDFC Bank opens office in Abu Dhabi
- HDFC Bank has launched its mobile banking application in Hindi on targeting about 560-million Hindi-
speaking population of India.
- HDFC Bank opens 87 branches in Punjab, Haryana in a single-day.
2013
-HDFC Bank named Organisation of the Year at Skoch Financial Inclusion Awards
-Times Card launched in association with HDFC Bank -Jet Airways and HDFC Bank join hands to launch
'JetPrivilege
-HDFC Bank World Debit Card' -Analysts vote HDFC Bank as Best Bank in Asia, Mr Aditya Puri, Best CEO
-HDFC Bank launches rural Financial Literacy Initiative in Goa -HDFC Bank launches 11 mini branches in
rural locations in Andhra Pradesh -HDFC Bank opens 18 rural branches to achieve 200th branch
milestone in Haryana
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-HDFC Bank launches rural Financial Literacy Initiative in Gujarat -HDFC Bank in Forbes Asia's 'Fab 50'
List for 7th year
-HDFC Bank opens rural mini-branch in Alampur, achieves 250th branch milestone in Uttar Pradesh -
HDFC Bank launches rural Financial Literacy Initiative in Maharashtra -HDFC Bank's Sustainable
Livelihood Initiative crosses milestone of 20 lakh households
-HDFC Bank organises free Live Healthy camp in Uttar Pradesh -HDFC Bank opens 2 rural mini-
branches in Madhya Pradesh -HDFC Bank opens 7 rural mini-branches in Uttar Pradesh
-HDFC Bank to hold national 'Blood Donation Drive' on December 6, 2013 -HDFC Bank achieves 300th
branch milestone in Gujarat -Timespro launches training programme for graduates
2014
-HDFC Bank reaches 50th branch milestone in Himachal Pradesh -HDFC Bank Launches Rural Financial
Literacy Initiative in Kanpur
-HDFC Bank launches MoU with IIM Lucknow for online payment gateway
-HDFC Bank organises Secure Banking workshop in Vishakapatnam
-HDFC Bank opens 12 rural branches to achieve 50th branch milestone in Chhattisgarh
-HDFC Bank launches cybercrime training programme for Delhi police under Secure Banking Initiative -
HDFC Bank sets GUINNESS WORLD RECORD
-HDFC Bank achieves 200th branch milestone in Tamil Nadu
-HDFC Bank launches 'Secure Banking' programme in Kerala
-HDFC Bank opens branch at Dubai
-HDFC Bank launches e-payment gateway for Ghaziabad Nagar Nigam
-HDFC Bank launches cybercrime first responder training programme for Bangalore police under
Secure Banking Initiative
-HDFC Bank launches ForexPlus card for Haj & Umrah pilgrims
-HDFC Bank opens 400th branch in Maharashtra -HDFC Bank opens first SLI branch in Varanasi
-HDFC Bank to hold national 'Blood Donation Drive' -HDFC Bank launches 'Bank Aapki Muththi Mein'
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Merger and Acquisitions
394 branches and 452 ATMs in 180 locations across the country,
2005- Centurion Bank merge with Bank of Punjab and renamed as Centurion Bank of
Punjab
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BACKGROUND- HDFC Bank:-
Founded - August 1994
-754 branches
2000 -Times bank Limited was merged with HDFC Bank Ltd
Combined Entity
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WHY HDFC BANK CHOSE CBoP:-
Cultural fit between the organizations
Swap ratio was fixed at 1:29 (1 share of Rs.10 each of HDFC Bank for every 29 shares
of Rs.1 each held in CBoP)
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THE COMPANY PROFILE: HDFC BANK LTD.
The Housing Development Finance Corporation Limited (HDFC) was amongst the first to
receive an in principle approval from the Reserve Bank of India (RBI) to set up a bank in the
private sector, as part of RBIs liberalization of the Indian Banking Industry in 1994. The bank
was incorporated in August 1994 in the name of HDFC Bank Limited, with its registered office
in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in
January 1995.
Capital Structure
As on March 31, 2015 the authorized capital of HDFC Bank is Rs550 crore (Rs5.5
billion).
Roughly 28% of the equity is held by Foreign Institutional Investors (FIIs) and the bank
has about 570,000 shareholders
Products Offered
Valuedraw - Working Capital Facilities from Rs. 10 Lacs to Rs. 25 lacs against wide
range of collaterals adding more value to Business
Elitedraw - Take your business to Elite heights with our Working Capital Solutions for
from Rs. 25 lac onwards against wide range of collaterals.
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Management Information system(MIS)
ORGANISATIONAL RESOURCES
Application Software:-
Microsoft Office
NOD32 Anti-Virus
Adobe Reader
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Financial software called SPSS
Travelers Cheques
credit card
home loan
personal loan
Cheque Deposits
Remittances
Trade Services
Mutual funds
Insurance
Travelers Cheques : Travelers Cheques are a safe and easy way to protect your money when
you travel. You can en cash them only when you need to, and only against your signature,
unlike cash which can be stolen and misused by anybody, immediately.
Credit Card : Credit Card can be used for all your requirements, be it shopping, eating out,
holidaying, fuelling up your vehicle, railway ticket reservations just about any financial
requirement, planned .
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SWOT analysis of HDFC bank
Threats: elements in the environment that could cause trouble for the business or
project
HDFC GOALS
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SWOT analysis
Strengths
HDFC bank is the second largest private banking sector in India having 2,201
Branches and 7,110 ATMs
HDFC bank is located in 1,174 cities in India and has more than 800 locations
to serve customers through Telephone banking.
The banks ATM card is compatible with all domestic and international
Visa/Master card, Visa Electron/ Maestro, Plus/cirus and American Express.
This is one reason for HDFC cards to be the most preferred card for shopping
and online transactions.
HDFC bank has the high degree of customer satisfaction when compared to
other private banks.
The attrition rate in HDFC is low and it is one of the best places to work in
private banking sector.
HDFC has lots of awards and recognition, it has received Best Bank award
from various financial rating institutions like Dun and Bradstreet, Financial
express, Euromoney awards for excellence, Finance Asia country awards etc
HDFC has good financial advisors in terms of guiding customers towards
right investments
Weakness
HDFC bank doesnt have strong presence in Rural areas, where as ICICI bank its direct
competitor is expanding in rural market.
HDFC cannot enjoy first mover advantage in rural areas. Rural people are
hard core loyals in terms of banking services.
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HDFC lacks in aggressive marketing strategies like ICICI.
Some of the banks product categories lack in performance and doesnt have
reach in the market
The share prices of HDFC are often fluctuating causing uncertainty for the
Investors.
Opportunities
HDFC bank has better asset quality parameters over government banks,
hence the profit growth is likely to increase
The companies in large and SME are growing at very fast pace. HDFC has
good reputation in terms of maintaining corporate salary accounts
HDFC bank has improved its bad debts portfolio and the recovery of bad
debts are high when compared to government banks
Greater scope for acquisitions and strategic alliances due to strong financial
Position.
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Threats
HDFCs nonperforming assets (NPA) increased from 0.18 % to 0.20%.
Though it is a slight variation its not a good sign for the financial health of the bank.
The non-banking financial companies and new age banks are increasing in India.
The HDFC is not able to expand its market share as ICICI imposes major threat.
The government banks are trying to modernize to compete with private banks RBI has
opened up to 74% for foreign banks to invest in Indian market
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SWOT ANAYLSIS OF HDFC BANK
HELPFUL HARMFUL
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
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SWOT analysis aims to identify the key internal and external factors seen as important to
achieving an objective. SWOT analysis groups key pieces of information into two main
categories:
Internal Analysis:-
o Company image
o Organizational structure
o Key staff
o Operational efficiency
o Operational capacity
o Brand awareness
o Market share
o Financial resources
o Exclusive contracts
The SWOT analysis summarizes the internal factors of the firm as a list of strengths and
weaknesses.
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External Analysis
An opportunity is the chance to introduce a new product or service that can generate
superior returns. Opportunities can arise when changes occur in the external
environment. Many of these changes can be perceived as threats to the market
position of existing products and may necessitate a change in product specifications
or the development of new products in order for the firm to remain competitive.
Changes in the external environment may be related to:
o Customers
o Competitors
o Market trends
o Suppliers
o Social changes
o New technology
o Economic environment
The last four items in the above list are macro- environmental variables, and are addressed in a PEST
analysis.
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ENVIRONMENTAL ANALYSIS
External environment include factors which are outside the control of the business organization
but it provide opportunities or pose threats. External environment is further classified into two
categories micro environment and macro environment.
1) Political Factor
Government and RBI policies affect the banking sector. Sometimes looking into the
political advantage of a particular party, the Government declares some measures to
their benefits like waiver of short-term agricultural loans, to attract the farmers votes. By
doing so the profits of the bank get affected.
2) Economic Factor
Cash Reserve Ratio (CRR) reduced by 0.25% to 4.5% of net demand and time liabilities
(NDTL) to potentially inject primary liquidity of Rs. 170 billion; token reduction in lending
rates expected, given comfortable liquidity position and the recent revisions in deposit
rates and lending rates for certain products undertaken by some Banks.
Benchmark Repo rate maintained at 8.0%; Reverse Repo and Marginal Standing Facility
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(MSF) stand unchanged at 7.0% and 9.0%, respectively. Bank Rate also maintained at
9.0%.
Following a 1% reduction in July 2012, Statutory Liquidity Ratio (SLR) kept unchanged
at 23% of NDTL.
The primary focus of monetary policy remains inflation control and anchoring of inflation
expectations, despite increasing risks to economic growth. The Reserve Bank of India
(RBI) highlighted that inflationary pressures and risks related to fiscal deficit and current
account deficit constrain it from providing a stronger monetary policy response to boost
economic growth. As policy measures to stimulate growth materialize, monetary policy to
reinforce the positive impact of such actions while retaining a focus on managing
inflation.
Guidance provided that liquidity management by the RBI would ensure adequate credit
flows to the productive sectors of the economy and appropriate responses to shocks
brought on by external developments.
3) Social Factor
HDFC announced its plans to make an entry into education sector. The group plans to focus
on small towns wherein it would either set up schools or take over weak performing boarding
schools. According to McKinsey Global Institutes Bird of Gold report, the discretionary
spending on education is set to increase from 5% in 2005 to 6% in 2015. HDFC will foray into
this sector through a separate subsidiary. It is widely believed that many schools are planning
to set up model, which is profitable and scalable, as operating under trusts makes it difficult to
segregate profits. As a result, HDFC could look to adopt those schools that are open to the
takeover model. HDFC already has an educational loan unit Credila Financial Services in
which it owns 62.3% stake. Credila plans to boosts the distribution network and customer base
of HDFC Bank in order to expand and also lower the cost of funds. The groups likely entry into
education sector could be beneficial in the long run.
HDFC Bank ,is partnering with the citys municipal authorities to educate people about the
danger posed by plastic bags to the environment, and to offer recycle paper bags instead.The
bank reinforced the Kolkata Municipal Corporation(KMC) intiated anti-plastic awarness drive by
distributing recycled and eco-friendly paper bags to retailers and customers across nine
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markets in the city.Encourage citizens to use environment friendly and cost effective paper
bags as the best substitute.
4) Technological Factor:-
Productivity ratio of HDFC is increasing significantly over the years. Number of employees of
the group increased to 1,607 in FY2011, as compared to 797 in FY2010 and 727 in FY2009.
While, profit per employee increased significantly to $491,900, as compared to $117,500 and
$7,500 in FY2010 and FY2009 respectively. Administration cost per asset ratio decline to
0.30% in FY2011, as compared to 0.49 in FY2010 and 0.76 in FY2009. Similarly, cost to
income ratio improved to 7.7% in FY2011 from 13.8% and 30.9% in FY2010 and FY2009
respectively. Improving productivity would likely enhance the groups profit margin.
ATM The latest developments in terms of technology in computer and telecommunication have
encouraged the bankers to change the concept of branch banking to anywhere banking.
Today MasterCard and Visa card are the two most popular cards used world over.
Smartcards or debit cards to be used for making payments. These are also called as electronic
purse
Today banks are also using SMS and Internet as major tool of promotions and giving great
utility to its customers. For example SMS functions through simple text messages sent from
your mobile.
CORE BANKING SOLUTIONS -It is the buzzword today and every bank is trying to adopt it is
the centralize banking platform through which a bank can control its entire operation the
adoption of core banking solution will help bank to roll out new product and services
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THE INTERNAL ENVIRONMENT ANALYSIS
Internal environment consists of factors which are within the control of the organization.
Business ethics, Objective of the firm, Value system, Management structure, Physical
assets, Technological resources, financial resources, Stakeholders, Human resources etc.
are part of the internal environment of business.
HDFC BANK
VISION
HDFC Bank is a young and dynamic bank, with a youthful and enthusiastic team determined to
accomplish the vision of becoming a world-class Indian bank.
MISSION
Increase the market share in Indias expanding banking and financial services
industry by following a disciplined growth strategy focusing on quality and not on
quantity and delivering high quality customer service.
Leverage the technology platform and open scalable systems to deliver more
products to more customers and to control operating costs.
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Maintain the current high standards for asset quality through disciplined credit
risk management.
Develop innovative products and services that attract the targeted customers
and address inefficiencies in the Indian financial sector.
Continue to develop products and services that reduce the cost of funds.
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Benefits of SWOT analysis
The main advantages of conducting a SWOT analysis is that it has little or no cost - anyone
who understands your business can perform a SWOT analysis. You can also use a SWOT
analysis when you don't have much time to address a complex situation. This means that you
can take steps towards improving your business without the expense of an external consultant
orbusiness adviser.
Another advantage of a SWOT analysis is that it concentrates on the most important factors
address weaknesses
deter threats
capitalise on opportunities
When you are conducting a SWOT analysis, you should keep in mind that it is only one stage
of the business planning process. For complex issues, you will usually need to conduct more
Keep in mind that a SWOT analysis only covers issues that can definitely be considered a
strength, weakness, opportunity or threat. Because of this, it's difficult to address uncertain or
two-sided factors, such as factors that could either be a strength or a weakness or both, with a
SWOT analysis (e.g. you might have a prominent location, but the lease may be expensive).
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Dividend strategy:
A firm must also decide on dividend strategy. A firm may follow either liberal dividend or
conservative dividend strategy. Other firm that adopt conservative dividend strategy and may
retain a manjor part of profits as reserves,which can be utilizes to declare bonus shares, or for
expansion of tha firm
Dividends Declared
20/05/1997 Final 8%
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Working Capital Finance
HDFC Bank offers you a unique range of working capital facilities at your door-
step. We offer affordable, convenient financial solutions which are of paramount
importance in running an efficient enterprise.
You can choose from the range of customized working capital loans for smooth
business operations.
Bill Discounting
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Personal Loans : The procedure of personal loan is simple, documentation is minimal and
approval is quick.
Foreign Currency Cash : Foreign Currency Cash is a convenient way of meeting personal
expenses along your journey, paying for taxis / internal travel, food expenses etc.
Foreign Currency Demand Drafts : Demand Drafts are issued in seven currencies like United
States Dollars(USD), Great Britain Pounds (GBP), EURO, Japanese Yen(JPY), Australian Dollars
(AUD), Canadian dollars (CAD) and New Zealand Dollars (NZD).
Foreign Currency Cheque Deposits: We can directly deposit our foreign currency cheques in to
our saving or current account.
Remittances : HDFC Bank offers the remittance facilities by which we can send and receive
money to anyone. They are categorized depending on location and the urgency with which we
want the money transferred
Trade Service : HDFC Bank have people with high level of expertise and experience in trade
services to provide services to suit specific requirements and structure solutions for business
needs. HDFC Bank have 500 branches for trade services.
Mutual funds : Mutual funds are funds that pool the money of several investors to invest in
equity or debt markets.
Insurance :HDFC Bank offers a world of choice in insurance. Like children future plans,
retirements plans, standard life, etc
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HDFC banks P&L are as Follows:
Profit & Loss - HDFC Bank Ltd.Rs (in Crores)
INCOME:
Other Income 0 0 0 0 0
EXPENDITURE:
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Operating Profit 9064.42 7112.04 5226.67 4249.23 3887.62
Profit and Loss for the Year 10215.92 8478.38 6726.28 5167.09 3926.40
KEY ITEMS
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Cash Flow
Rs (in Crores)
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HDFC banks Balance sheet are as follows:-
BalanceSheet - HDFC Bank Ltd.
Rs (in Crores)
Assets
Capital Work in
Progress .00 .00 .00 .00 .00
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Cash and Bank 36331.45 39583.64 27280.17 20937.73 29668.83
Total Current
Liabilities 32484.46 41344.40 34864.17 37431.87 28992.86
NET CURRENT
ASSETS 388436.94 326364.11 251151.05 200647.53 175259.72
TOTAL
ASSETS(A+B+C+D+E) 558018.62 450255.10 365467.73 300477.63 248359.73
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Quarterly - HDFC Bank Ltd.
Rs (in Crores)
INCOME
EXPENSES
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Interest 7652.29 6993.22 6695.90 6336.64 6048.47
Profit and Loss for the Year 3423.71 3383.56 3354.94 2837.35 2715.82
KEY ITEMS
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Shareholding Pattern - HDFC Bank Ltd.
Others 42505 0%
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Financial Highlights:-
2005-2006 2006-2007 2007-2008
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2008-2009 2009-2010 2010-2011 2011- 2012-2013 2013-2014 2014-2015
2012
16,584.01 16,467.92 20,380.77 27,874.19 35,064.87 41,135.53 48,469.91
8,911.10 7,786.30 9,385.08 14,989.58 19,253.75 22,652.90 26,074.23
7,672.91 8,681.62 10,995.69 12,884.61 15,811.12 18,482.63 22,395.68
3,700.65 4,573.63 4,945.23 5,783.62 6,852.62 7,919.64 8,996.34
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CONCLUSION:-
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BIBLIOGRAPHY
Websites:-
http://www.google.com/
www.hdfcbank.com
www.wikipedia.org
http://economictimes.indiatimes.com/hdfc-bank-
ltd/profitandlose/companyid-9195.cms
https://en.wikipedia.org/wiki/HDFC_Bank
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