Technical Education & Research Institute: Department of Business Administration
Technical Education & Research Institute: Department of Business Administration
Technical Education & Research Institute: Department of Business Administration
IN
C.L. GUPTA EXPORTS LTD
Summer Training
Submitted to
Dr. A. P. J. Abdul Kalam Technical University, Lucknow
In partial fulfillment of the requirements of the degree of
Master of Business Administration
2016-17
Vaibhav Pandey
MBA 3rd Semester
Department of Business Administration
Technical Education & Research Institute
P. G. College, Ghazipur
INDEX OF CONTENTS
Preface 1-2
Acknowledgement 3
Chapter-1
Introduction of the company 4-73
Introduction of the topic
Chapter-2
Problem 74
Objective 75
Importance 76
Scope 77
Chapter-3
Research Methodology 78-82
Chapter-4
Data analysis & Interpretation 83-102
Chapter-5
Finding & Recommendation 103-104
Chapter-6
Conclusion & Limitation 105-106
Bibliography 107-108
Annexure 108-111
Acknowledgement
development of this work and who influenced my thinking, behavior, and acts during the course
of study.
I express my sincere gratitude to Mr. Rahul Anand Singh, worthy Principal for providing me
I am thankful to Mr. Ajay Johari for his support, cooperation, and motivation provided to me
I also extend my sincere appreciation to Dr. Neetu Singh who provided his valuable suggestions
Lastly, I would like to thank the almighty and my parents for their moral support and my friends
with whom I shared my day-to-day experience and received lots of suggestions that improved
my quality of work.
Vaibhav Pandey
Preface
The first real insight of an organization for management student comes only during his
preparation of project work because student first interacts with real practical work. This is first
introduction to industry and its working. This project work synthesize the theoretical concept
The First chapter introductory stage of this research report is based on introduction of
The Second chapter introductory stage of this research report is based on introduction of
buying behavior its problem, objective, importance, scope, limitation and method taken in Birla
The Third chapter deals with research methodology. The process of carrying out the
whole research problem is defined in it. It contains information about the objectives of the
The Fourth chapter is data analysis and interpretation. This is the most important
section of the project work. This section contains the analysis of all the data collected so far and
they are interpreted to produce the final conclusion. It contains all the tables and charts which
The Fifth chapter contains the finding and recommendation of the research. This is
based on the data analyzed and interpreted in the previous chapter. This is the most important
section of the research report for a report is evaluated on the validity ad correctness of findings.
The Sixth chapter depicted conclusion which concludes the whole report, that is, gives a
brief description of the process employed so far. And later chapters contain bibliography. Which
describes the list of sources from where the matter and information is collected? It contains the
Vaibhav Pandey
Chapter-1
Introduction
The study is restricted to Mirzapur only. The study also analyses the preferences regarding
different life insurance policies of Birla-sun life insurance. For this study 100 respondents of
Mirzapur are chosen. Now days there are lot of private companies in market so its important to
know what motivates the customer to buy the policy. Birla sun life is the fastest growing private
insurance company in India. It determines market share of the various private companies in
India.
To understand the market demand of these products.
improvement of products.
Need & Importance of Employee Retention
Hiring is not an easy process: The HR Professional shortlists few individuals from a
large pool of talent, conducts preliminary interviews and eventually forwards it to the
respective line managers who further grill them to judge whether they are fit for the
An organization invests time and money in grooming an individual and make him
ready to work and understand the corporate culture: A new joinee is completely raw
and the management really has to work hard to train him for his overall development. It is
a complete wastage of time and money when an individual leaves an organization all of a
sudden. The HR has to start the recruitment process all over again for the same vacancy;
a mere duplication of work. Finding a right employee for an organization is a tedious job
When an individual resigns from his present organization, it is more likely that he
would join the competitors: In such cases, employees tend to take all the strategies,
policies from the current organization to the new one. Individuals take all the important
data, information and statistics to their new organization and in some cases even leak the
secrets of the previous organization. To avoid such cases, it is essential that the new
joinee is made to sign a document which stops him from passing on any information even
if he leaves the organization. Strict policy should be made which prevents the employees
The employees working for a longer period of time are more familiar with the
companys policies, guidelines and thus they adjust better: They perform better than
individuals who change jobs frequently. Employees who spend a considerable time in an
organization know the organization in and out and thus are in a position to contribute
effectively.
Every individual needs time to adjust with others: One needs time to know his team
members well, be friendly with them and eventually trust them. Organizations are always
benefited when the employees are compatible with each other and discuss things among
themselves to come out with something beneficial for all. When a new individual
replaces an existing employee, adjustment problems crop up. Individuals find it really
difficult to establish a comfort level with the other person. After striking a rapport with an
existing employee, it is a challenge for the employees to adjust with someone new and
most importantly trust him. It is a human tendency to compare a new joinee with the
It has been observed that individuals sticking to an organization for a longer span
are more loyal towards the management and the organization: They enjoy all kinds
of benefits from the organization and as a result are more attached to it. They hardly
badmouth their organization and always think in favour of the management. For them the
potential:Every organization needs hardworking and talented employees who can really
come out with something creative and different. No organization can survive if all the top
performers quit. It is essential for the organization to retain those employees who really
Because of time constraint sample size was the scope of this project is limited to areas in
Mirzapur only.
The project had scope for future research, which was beyond my resource due to time
Some were biased towards their brand, which might not be giving them good service.