InterNACHI Success Book

How to Run a Successful Home Inspection Business 2
How to Run a Successful Home Inspection Business

Generate a steady pipeline of profitable leads
and get really, really rich as a property inspector
A Publication of the
International Association of Certified Home Inspectors
This manual is designed to help inspectors create, sustain and grow their companies. For both business
veterans and those who are just starting out in the inspection industry, this book will help guide you
through the step-by-step process of setting up a business that's both ethical and profitable.
Good marketing is the foundation of a solid business, and this publication outlines tried-and-true
techniques for performing easy marketing tasks that will distinguish you from the competition, as well as
tips on how to court and secure high-end inspections that will put you on another level of earning.
Author:
Nick Gromicko
Contributors:
Kate Tarasenko; Ben Gromicko; Chris Morrell; Mark Cohen, Esq.;
Joseph Ferry, Esq.; Kenton Shepard; Michelle Thakur; and Kelsea Lewis
Editor:
Kate Tarasenko/Crimea River
Design & Layout:

Jessica Langer
Graphics:
Levi Nelson; Erica Saurey; Erik Gromicko; and Chris Krowiak
2009-2015 International Association of Certified Home Inspectors

All rights reserved.
The content of this publication, or any part thereof, may not be reproduced
in any manner whatsoever without permission in writing from the author.
www.NACHI.org
Preface 3
Preface
When I was a boy back in the 1990s, my dad, Nick Gromicko, would take me with him on his home
inspections around Philadelphia. For most boys my age, going to work with their dad is a lot of fun. It was
thrilling for me to be appointed as my dads helper. I wasnt exactly sure what a home inspector did, but I was
going to learn everything about it that I could so that I could be one, too, when I grew up.
It was during these exciting excursions that I was able to witness that there were different people who were at
these appointments for different reasonsreal estate agents, home buyers, and home sellers. They all seemed
friendly, but anxious. They followed my father as he made his way through the house, watching his every
move, and hanging on his every word. I knew that they were looking to him for information, but I could
also sense that they were hoping for his reassurance, too. At the end of the appointment, whether he gave
them good news or bad, these people seemed extremely grateful, shaking my dads hand and thanking him
profusely for telling them things that apparently no one else had.
On our rides to and from these appointments, I was filled with questions I wanted to ask and observations I
wanted to share, just as any boy would. The first question I remember asking my dad was whether he was the
only home inspector, or if there were others like himpeople who did what he did. He confirmed that there
were others. So, although my regular interrogations over the years about his process were informed by the
fact that he represented an entire profession, I continually peppered him with questions to find out in what
ways his methods were superior to those of other home inspectors.
One of my earliest observations was that he always spent a lot of time and took such great care with
everything related to his job. He washed his truck at the end of the day, and charged his flashlight batteries.
He confirmed his appointments the night before. And he checked his gear again in the morning. Once we
arrived at the appointment, he carefully organized his tools and supplies in his pockets and tool belt, and
then greeted his clients enthusiasticallyall at what seemed like a breakneck pace, although he always
looked relaxed and had a smile on his face. I followed him closely while he then methodically worked his way
through the house, knowing where to find exactly what he was looking for.
All his energy and daily momentum made me realize early on that because he worked on his own, without a
boss telling him what to do, my dad had to have developed his own reliable structureand maybe even some
secretsfor his success. And I was determined to learn what they were.
I remember when he figured out how to create his reports using the photos hed taken during his inspections
with his new digital camera. He was very excited, he told me, because he was the only home inspector in
the area whose reports had integrated photos with the text. It was such a simple thing, and yet even I knew
that it was specialthat it was exactly what an inspection report should be, both descriptive text and actual
pictures of the property. I asked him if there was a way that other inspectors could create their reports with
photos as easily as he did. No, not yet, he replied.
As I began using our home computer for school assignments and hobbies, I became aware of the various
types of newsgroups forming online. It wasnt too hard to find others connected to the Internet who shared
my interests. Although the early online forums were bare-bones, it was a revelation to me to be able to float
my questions out into the ether and eventually find someoneand usually several someoneswilling to
answer me with clear instructions and helpful advice. I remember asking my dad if there was something like
that for home inspectors. I had accompanied him on enough inspections by then to know that every house
was different, and a lot of them had unusual and unique problems.Was there one place on the Web where
inspectors could find each other and ask for help and support if they needed it? No, not yet, he answered.
It also occurred to me during this time that home inspectors probably needed classes or some type of
instruction on how to inspect homes, just like I needed to attend classes in the various subjects I had to
learn in order to graduate. I asked my dad if there was a special place where inspectors could go to learn
about houses and the home inspection process. Was there even a place online where they could learn all they
needed to know? "No, not yet," he said.
When my dad created his own logo for his own brochures and business cards, I was impressed by how
professional-looking they were. They really made his business stand out. I wondered out loud if there was a
way that other inspectors could get these items made so that they could look as professional as he did. Again
he told me, "No, not yet."
Through the years, my questions became even more specific and sophisticated. What about commercial
propertieswas there some protocol for inspecting them? I continually asked my dad if we had this or that
for home inspectors to make the inspection process easier, faster, safer, and more standardized, as well as
modern and as cutting-edge as possible. He never said, No. He always answered, No, not yet.
As my dad founded and built the world's largest trade association for inspectors, I heard No, not yet
become Yes, we have that at InterNACHI."
Ive been witness to his dedication to innovation for the benefit and betterment of home inspectors and an
industry that has been more than just his career.
Im honored to present his latest edition of How to Run a Successful Home Inspection Business. This new
expanded version is filled with groundbreaking tips and advice that every residential and commercial
property inspector should embrace. If there was ever a how-to manual for starting an inspection business
and making it succeed beyond your greatest expectations, this book is it. Its the industry bible, plain and
simple.
Nikolai Gromicko, Owner
Inspector Outlet
Foreword 5
Foreword
I often see inspectors marketing when they have extra money, and not marketing when money is tight. This is
upside-down thinking. Your marketing decisions should not be based on your cash flow.
Some inspectors say things like, Ive been slow this month, so Im not going to spend much on marketing.
This strategy causes the inspectors worst fear to become reality.
If you arent inspecting today, work on building your business.
Regardless of the current state of your inspection business, youve come to the right book. In it, youll find
straightforward talk and more than 200 tips you can implement TODAY that are designed specifically for
inspectors who want to dominate their market, raise their fees without regret, and build and sustain the type
of business that will make them the envy of the local competition, as well as the firstand lastinspector
their customers call.
Nick Gromicko, Founder
InterNACHI
Table of Contents
Preface 3
Foreword 5
Introduction 14
Your Mission Statement 15

Building Your Business Identity 16
Your Mission Statement (and Mission) Refined 16
Forms of Business Ownership 17
Sole Proprietorship 17
Partnership 18
Corporation 19
S-Corporation 19
Limited Liability Company (LLC) 19
"I formed a corporation or limited liability company. Now what?"or Asset Protection for Inspectors 20
Code of Ethics 23
Inspector Selection: A Real Estate Agents Duty 26
Almost Everything You Do Can Generate Leads 27
At the Tone, Please Hang Up and Call My Competitor 28

The Red Phone 28
Toll-Free Numbers 28
Vanity Numbers 29
After Hours 29
Receptionists Flowchart 29
Inspection Sales Script Generator 29
The SoundSmart Call Converter 29
On Hold 30
Logos and Taglines for Inspectors 31
Leave Your Logo Design to a Pro 31
Logo Design Tips 32
Taglines 32
Have a Tagline for Each Service 33
Business Cards 34
Brochures 35
The Goal of a Brochure 35
Synergy 36
Bad Brochures Un-Sell 36
Table of Contents 7
Manufacturers Brochures 36
Delivering the Message 36
Headlines 36
Nothing to Brag About 37
Words That Sell 37
Your Photo 38
Other Photos & Images 38
Dont Be Silly 38
Captions 38
Testimonials 38
Dont Preach to the Choir 39
Make Them Want You 39
Breathing Room 39
Insurance 40
My Promise 40
Certifications & Affiliations 40
Contact Information 41
Placement of Your Company Name 41
Help Them Read 41
Fonts 41
Spelling 41
Size Matters 41
Paper 41
Ink 42
More Than One Weapon 42
How Many? 42
So Sad 43
You Dont Have to DIY 43
Marketing to Professional Marketers 43
What Makes You So Special? 43
Websites 48
Dont Be Shy 48
Nailing Down Your Website Name 48
Your Website Isnt About You 49
Your Website Is Not a Brochure 49
Your Website Is Not a TV 50
Your Website Is Not a Magazine 50
Your Website Is Not a Building 50
Your Website Is Not a Newspaper 50
An Inspectors Website Should Have Only One Lone Goal 51
Your Website Is a Series of Billboards 51
Your Visitors Arrive with Baggage 51

You Must Deny Your Visitors Their Freedom 52
How to Treat Visitors Seeking Something You Dont Sell 52
Distinguishing Your Homepage 52
Dont Use Too Many Images on Your Homepage 53
Look in the Mirror 53
On Your Homepage, Less Is More 54
Use High-Contrast Colors for Legibility 54
Scroll 54
InterNACHIs Certification Verification Seal 54
Add Logos to the Very Bottom of Every Page 54
Your Company Logo 55
Your Tagline 55
Fonts 55
Your Homepages Links Are Stand-Alone Advertisements 56
Left-Border Navigation vs. Top-Horizontal Navigation 56
Border Links to Include 56
Where Are You Taking Them? 58
Pricing: Youre Not Fooling Anyone 60
Nothing Says Quality Louder 61
Avoid Naming Links Click Here 61
Avoid Naming Links More 61
Dont Change Your Links Colors Once Theyre Visited 61
Dont Choose Icons or Buttons Over Simple Text Links 61
Dont Let Them Off the Ranch 61
Dont Live-Link Any Graphics 61
Noise 62
Dont Offer a Search Feature 62
Dont Offer to Ship Visitors Anything They Didnt Purchase 62
Help Wanted = Poor Service 62
Dont Turn Your Site into Craigslist 62
Forget About Online Booking 62
Dont Yell! 62
Act Like Youve Been in the End Zone Before 63
Dont Misppel 63
Dont Pollute 63
Add How-To Articles 63
For Clients: Ten Tips to Speed Up Your Home Inspection 63
Add Your Inspection Contract 64
Add Testimonials 64
Add Photos of Yourself Working in Your Clients Homes 64
My Trick for Building Inspection Websites That Convert Visitors into Clients 64
Table of Contents 9
A Goal Other Than Direct Sales 65

Website Design Is Only One-Third of the Equation 65
Take It for a Test Drive 66
Brutal Truth 66
Custom Online Video Ad 67
Your Livelihood Online 68
Legal Issues Regarding Your Website & Emails 68
Defending Your Online Brand 69
Website Domain Defense 69
Search Engine Optimization Tips for Inspectors 70
Google AdWords 71
Google Analytics 72
Common Mistakes in Print Ads 72
Newspaper Ads 73
Yellow Pages Ads 73
Card Deck Advertising 73
Cold-Calling 73
Dissect Your Competitors Ads 73
When a Competitor Goes Under 73
Off-Peak Marketing & Creative Marketing 74
Movie Theater Previews 74
Profitable Home & Garden Shows 74
Customized Articles 76
Special Reports 76
Marketing Yourself on Message Boards & Online Forums 76
Online Videos 77
Some Dos & Donts for Website Videos 77
YouTube 80
Radio Ads 80
Leads 80
Deputizing Your Employees, Family & Friends 80
Instruct Your Employees to Keep Their Eyes Open 81
How to Turn Your Field Employee into a Salesperson 81
Ask Your Former Clients for Leads 81
Ask Your Vendors for Leads 82
Start a Referral Program 82
Jobsite Yard Signs 82
Vacant Lot Signs 82
Jobsite Door Hangers 82
Marketing Tip for Inspectors: Hit Up the Neighbors with Your Annual Inspections 83
Always Include a P.S. 84
Every Door Direct Mail Service 84

Teaser Copy 84
Post-Inspection Letter with Neighbor Testimonial 84
eNewsletters 84
How to Acquire (and Not Acquire) Subscribers 85
Keep It Simple 85
What to Include in Your eNewsletters 86
What Not to Include 87
eNewsletter Data and What to Do with It 87
Creating Customer Profiles for Marketing Purposes 88
Working the Public Records 90
Mining Building Permits 90
Mining Real Estate Transactions 91
Mining Public Tax Records 91
Associations 91
List-Sharing 91
Cross-Mailing 92
Be Careful 92
Getting in Front of Your Prospects 93
Press Releases 93
Tracking Results 95
Inspector Outlet's Report Presentation Kit 96
The Marketing Tool That Keeps on Marketing 97
How to Get Real Estate Agents to Hand Out Your Card 100
Every Link in Your Lead-to-Profit Conversion Chain Must Be Strong 101
Converting Calls into Appointments 102
Listen to Your Game 102
You Cant Sell Unless You Get an Appointment 103
Work Every Lead to Death 103
Before the Appointment 103
Call the Prospect to Confirm 103
Professional Attire 104
Clothing 104
Personal Hygiene 105
What to Bring 105
Dress Rehearsal 105
Meeting a Prospect/Client for the First Time 106
The Handshake 106
Body Language 107
Your First Words 108
Listen 108
Table of Contents 11
Bring a Treat for the Kids If the Prospect Has Children 108
Pass 109
No-Shows 109
When You Get the Inspection 110
Marketing on the Job 110
Writing the Agreement and Report 112
Inspection Reports: Engage Your Senses 112
Digits and Hyphens 115
Farther vs. Further 116
Three Photos Every Inspector Should Include at the End of the Report 116
What Happens When Your Inspection Report Gets Recycled? 118
Marketing at the End of the Job 121
Labels, Labels, Everywhere Labels 121
Add a Personal Touch 121
A Leave-Behind Letter Generates More Inspection Business 121
Post-Completion Party 122
Happy Anniversary! Best Regards from Your Inspector 122
Client Satisfaction Surveys 122
Handling a Complaint 125
The Apology Letter 126
How to Turn a Clients Complaint into a Marketing Gain 127
After the Complaint Is Resolved 129
Sample General Release 129
Testimonial 130
When You Dont Get the Inspection 130
Your Good Name Online 132
Your Virtual Identity 132
Protect Yourself from Being Libeled Online 133
Build Your Own Reputation Through Website Maintenance 134
Other Legal Issues for Home Inspectors 136
14 Steps That Help Inspectors Avoid Lawsuits 136
To Exceed or Not to Exceed: That Is the Question 140
If a Home Inspector Misses Something 140
InterNACHIs Buy-Back Guarantee Program 141
Proving Negligence 142
Deposition Preparation 144
Inspectors as Expert Witnesses 145
InterNACHI Attorney: Code-certified claims can lead to unexpected problems for inspectors. 149
Legal: Links and Online Information 150
Online Inspection Agreement System 150
Documents, Agreements and Sample Legal Language 150

Inspection Legal Case Library 151
Inspector Support 152
Links and Online Information 152
Message Boards, Blog, News, and Consumer Assistance 152
Inspector Safety Equipment 155
Using a Trophy Office and Shop to Promote Your Inspection Business 158
Rent or Buy? 158
Location 159
Expenses & Lease Terms 159
Commercial Real Estate Terms Inspectors Should Know 160
Commercial Leases 161
Utilities 162
Communications 163
Space & Use 163
Provisions for the Office & Shop 164
Office Maintenance 165
Comfort & Convenience 166
Security 167
Personal Safety at a Commercial Property 167
Miscellaneous Considerations 168
Running a Green Office 169
Affordable Ways to Outfit Your Business 171
Buy or Lease? 171
Financing a Commercial Equipment Loan 171
Financing a Commercial Equipment Lease 172
Purchasing or Leasing the Right Truck 174
Truck Signage 175
Three Words: Quality, Quality and Quality 175
Use Your Truck as a Billboard, Not as a Brochure 176
Make the Most of Your Mobile Billboard 176
If You Have a Fleet 177
More Ancillary Inspections 178
Become a HUD 203K Consultant 178
Move-In Certified Seller Inspections: Streamlining Real Estate Transactions 178
11th-Month Builder's Warranty Inspections 184
Annual Home Maintenance Inspections 184
Owens Corning Roof Inspection Program 185
How to Quadruple Your Inspection Business in Two Years 186
Why Inspectors Should Take Continuing Education Courses 188

Table of Contents 13
Inspection Excellence Through Education and Camaraderie 189

Online Education: Better Than Classroom Education 190
Exams That Harm 194
Online Inspector Exam 195
InterNACHIs Free, Online Continuing Education Courses for Inspectors 195
Continuing Education for Real Estate Professionals 199
NACHI.TV 200
InterNACHIs Free, Live Online Classes & Webinars for Home Inspectors 203
Exam Preparation 203
Join as a Student Member 204
Certificates of Completion and Education Transcript 204
Course Approvals & Accreditations 204
Inspection Textbooks & Reference Tools 208
Inspection Textbooks 208
Flash Cards 208
Video on USB Drive 209
Standards of Practice and Codes of Ethics 209
Inspection Glossary 209
InterNACHIs Inspection Articles Library 210
InterNACHIs Inspection Graphics Library 228
Inspector Images 228
Image Library of Major Pests in America 228
Defect Recognition 228
InterNACHIs Inspection Narratives Library 228
More Benefits for Inspectors & Their Businesses 229
Get Paid What Youre Worth 237

Ask: Is Your Home Inspector Blind? 237
Charging for Estimates 237
Remind Your Prospective Clients That Paying a Little Extra for an
InterNACHI-Certified Professional Inspector Pays Off! 237
Thats a lot of money for only a few hours work! 238
Pricing and Billing 238
"3 Costly Mistakes" 242
One More Time: Why InterNACHI? 243
Become a Certified Master Inspector 246
InterNACHIs Estimated Life Expectancy Chart for Homes 248
A Final Word: Re-Investing Revenue Back into Your Business 263
BONUS: Inspection Riddles 264

Introduction
For all the diversity among inspectorsas defined by age, education, cultural background, home town,
family makeup, work history, experience, income level, and even work ethicthere are some basic
qualities that most of us have in common. We share the hallmarks of the classic entrepreneur. We prefer
to work for ourselves and be our own bosses. We appreciate the challenges that confront our expertise
on the job. We take pride in the fact that if we don't have the answer at hand, we are, at the very least,
resourceful enough to find it. We make the regular commitment to expand our reach by seeking out
the advice and fellowship of our colleagues. We are always learning. We exert the discipline required
to increase our education. And we welcome the greater tests ahead so that we can exercise our latest
knowledge. For all our varying degrees of perspective, we are a community. Providing for our families,
taking pride in our work, making a daily investment in ourselves and in our clients, and enjoying the
subsequent rewards of our labor are what form the foundation of our working lives. Can there be a
greater ambition?
Success, then, seems already threaded through our business. It may be modest in terms of finances. But
those rewards are available, too. There's more to our work ethic and earning potential as inspectors than
being a reliable expert on the job. Our name is always working for us (or against us!) even off the job, and
that's where many inspectors seem to give short shrift to the regular care and feeding of their inspecting
enterprises. Treating this dual aspect of entrepreneurialism with anything less than equal effort will
inevitably drive your business under as surely as making a habit of performing haphazard inspections.
Marketing is often seen as a chorethe work that you have to do when you're not workingand the
less-than-enthusiastic result barely goes beyond a sign on the truck, a box of business cards, and a list of
contacts. But our success depends on marketing not just our services, but also ourselves. Our credibility
is our true calling card, and it's important to get our reputation out there so that it's as obvious as that
sign on the truck. It's our first and most important marketing tool because without it, we are nothing.
The good news is: Just as there are logical ways to perform a property inspection, there are equally logical
and common-sense marketing tips and techniques that will put us on a trajectory to a greater level of
achievement and expectation in our inspection businesses. We have to approach marketing as deliberately
as we do our training, education, and even our property inspections themselves. Pinning our hopes on
random jobs each day is no way to build a business. And for as many inspectors as may populate the
town we live in, we're not so much in competition with them (or each other) as with our own limitations.
Our unwillingness to market ourselves is an unacceptable obstacle that puts a fatal limit on what we can
become. Overcome that obstacle, and the competition won't matter.
These success tips are the culmination of years of training,
education, experimentation, argument, failure, and breakthrough Great progress comes about
all the building blocks of success. In them, you'll find dozens of by constantly making
straightforward strategies that will have you nodding, perhaps small improvements.
disbelieving, but, ultimately, becoming seriously motivated
perhaps for the first time in a long timeto move up to the next Japanese concept of Kaizen
level in your career as an inspector.
To succeed at anything, be it landing on the moon or building a successful inspection business, you have
to do many little things properly. Always work on building your business. If you're not at the jobsite, be
marketing your business, learning more, and improving your services. Remember that if you're a good
inspector, you have a moral obligation to let as many people as possible know about and benefit from
your good work.
Your Mission Statement 15
Your Mission Statement

Every inspection company should have a mission statement. Mission statements are not just for big
corporations or charitable organizations or political parties. Even your one-man inspection company
should have one. A mission statement helps define what a company is and what it offers, and clarifies the
companys goals to keep it on the path of service and success.
A good commercial mission statement spells out not just the
If you think you can do a purpose, but also the priorities of the company, which, obviously,
go beyond Ive put years into my training and education, and
thing or think you cant do I need to support my familythat part is understood. It also
a thing, youre right. explains what you esteem, and how you intend to achieve your
Henry Ford business goals of serving your clients, based on your values and
priorities.
Sample Mission Statement:

[Your Company]s mission is to provide the highest-quality work possible. We succeed at this because of the
integrity of our staff, our commitment to a solid work ethic, and our passion for staying current with the
newest innovations of our industry, with consideration for the environment and our local community.
[Your Company] is an inspection business incorporated in [state or province] in [year] by [principals]. Our
staff brings years of experience to bear in residential and light commercial building inspections.
Our employees have been chosen based on their ability and level of competence, as well as their personal
qualities and values.
Our pride and personal involvement in the work we perform result in superior quality and service. This
attitude is also directly reflected in our employees level of responsibility, professionalism and competency.
Basically, a mission statement should state:

1. what you do;
2. how you do it;
3. why you do it;
4. who you do it for; and
5. how you succeed at it each day.
Dont let a blank screen or piece of paper intimidate you; it doesnt have to be Shakespeare, but writing
down the answers for these points is a great exercise for crystallizing why youre doing what youre doing
and how youre doing it. It also may help you decide whether you need to change any of it. Your mission
statement should guide your companys actions and move you forward every day.
Once youve got these points written down on paper, consider hanging it on your wall so that you can see
it every day. If youre not happy with it, hang it up anyway and tweak it as you go.
A good mission statement isnt just an excellent marketing component; it helps clarify for you (and your
employees, if you have any) exactly what your goals are each and every day. Its easy to lose sight of why
you became an inspector when youre booked solid and rushing from one appointment to the next.
Sometimes, providing excellent customer service may be done more from memory than passion.
Building Your Business Identity

Ask yourself exactly what you do to help improve your business on a regular basis, and write those
things down. Do you take special training and Continuing Education courses? Do you belong to the
International Association of Certified Home Inspectors and attend chapter meetings and special events?
An important element in defining your professional identitywhich is reflected by your mission
statementis belonging to a supportive association and being in regular contact with your fellow
members.
Attending industry events will help you stay current with:
changes in codes and standards;
new developments in inspection products and practices;
safety training; and
innovative marketing and business success tips.
By exchanging your experiences and ideas with other inspectors through online forums and at industry
events, youll expand your own pool of ideas, as well as learn from the mistakes of others.
Aside from peer input, do you get customer feedback that tells you whether youre on the right trackthe
one that youve set for yourself? Your mission statement is what you tell the world you are, but its also
important to find out whether the world agrees with you!
Your Mission Statement (and Mission) Refined

Once youve finalized your mission statement, display it in a prominent place where you (and your staff)
can see it every day, such as on your office wall or in a common area. Reading your mission statement
regularly is sort of like a coach giving his/her team a pep talk; you may have heard it a hundred times, but
it helps to reinforce just why youre doing what youre doing, and thats great for personal morale, as well
as for expanding your vision for achieving your business goals.
Once youre satisfied with your mission statement, have it added to your brochure. A client will value
someone who knows who s/he is and what his/her goals are, and how s/he achieves them. Putting that
into words can make a confident and powerful statement that guides your company on a trajectory of
success.
If youre waiting for a freak time in the free market to go into business,
when the demand for your product or service is much greater than your
would-be competitors ability to supply that demand, you probably
shouldnt go into business.
Nick Gromicko, founder of InterNACHI
Forms of Business Ownership

One of the first questions youll have to address as a business owner is how the company should be
structured. Your decision will have long-term implications, so consult with an accountant and an attorney
who can help you select the form of business ownership thats right for you.
In making your determination, youll want to consider the following factors:
your vision regarding the size and nature of your inspection business;
the level of control you wish to have;
the complexity of the structure youre willing to deal with;
the businesss vulnerability to lawsuits;
the tax implications of the different ownership structures;
the expected profit (or loss) of the business;
whether youll need to re-invest your earnings into the business; and
your projected need to take cash out of the business for yourself.
Sole Proprietorship
The vast majority of inspection businesses start out as sole proprietorships. These types of businesses
are typically owned by one person who has the day-to-day responsibility for running the business. Sole
proprietors own all the assets of the business, as well as the profits generated by it. They also assume
complete responsibility for its liabilities and debts. In the eyes of the law and of the public, the inspector
and the business are one and the same.
Advantages of a Sole Proprietorship:

1. It is the easiest and least expensive form of ownership to organize.
2. Sole proprietors are in complete control and, within the dictates of the law, may make decisions as
they see fit.
3. Sole proprietors receive all income generated by the business to keep or re-invest.
4. Profits from the business flow directly through the business to the owners personal tax return.
5. The business is easy to dissolve, if desired.
Disadvantages of a Sole Proprietorship:

1. Sole proprietors have unlimited liability and are responsible for all debts against the business. Their
business and personal assets are legally exposed.
2. Owners may be at a disadvantage in raising funds, and are often financially limited to using funds
from personal savings or consumer loans.
3. Owners may have a hard time attracting high-caliber employees and additional inspectors, and
those who are courted are motivated by the opportunity to own a part of the business.
4. Some traditional employee benefits, such as the owners medical insurance premiums, are not
directly deductible from business income (and only partially deductible as an adjustment to income).
Partnership
In a partnership, two or more people share ownership of a single business. Like proprietorships, the law
does not distinguish between the business and its owners.
The partners should have a buy-sell agreement that sets forth how decisions will be made and how much
time and capital each will contribute to the business, as well as questions of salary, how profits will be
shared, and even supervisory oversight and separate everyday duties, etc. This agreement should also
describe how future inspectors will be admitted to the partnership, how disputes will be resolved, how
partners can be bought out, and what steps will be taken to dissolve the partnership, when needed.
Similar to a pre-nuptial agreement that must be signed before the wedding, its hard to think about a
breakup when the business is just getting started. But many partnerships split up at times of crisis, and
unless there is a defined process, there will be even greater problems.
Advantages of a Partnership:
1. Partnerships are relatively easy to establish; however, time should be invested in developing the
partnership agreement.
2. With more than one owner, the ability to raise funds may be increased.
3. The profits from the business flow directly through the business to the partners personal tax returns.
4. Prospective inspectors may be attracted to the business if offered the incentive to become a third
partner.
5. A business usually benefits from partners who have complementary skills.
Disadvantages of a Partnership:
1. Partners are jointly and individually liable for the actions of the other partner(s).
2. Profits must be shared with others.
3. Since decisions are shared, disagreements can occur.
4. Some employee benefits are not deductible from business income on tax returns.
5. The partnership may have a limited life; it may end upon the withdrawal or death of a partner.
Types of Partnerships:
General Partnership: Partners divide responsibility for management and liability, as well as the
sharing of profits and losses, according to their internal agreement. Equal shares are assumed unless
there is a written agreement that states differently.
Limited Partnership and Partnership with Limited Liability: Limited means that most of the
partners have limited liability (to the extent of their investment), as well as limited input regarding
management decisions, which generally encourages investors for short-term projects or for
investing in capital assets. This form of ownership is not often used for operating inspecting
businesses. Forming a limited partnership is more complex and formal than a general partnership.
Joint Venture: This type is similar to a general partnership, but is clearly for a limited period of time
or for a single project, such as a commercial inspection. If the partners in a joint venture repeat the
activity, they will be recognized as party to an ongoing partnership and will have to file as such and
distribute accumulated partnership assets upon dissolution of the entity.
Corporation
A corporation, chartered by the state in which it is headquartered, is considered by law to be a unique
entity, separate and apart from those who own it. A corporation can be taxed, it can be sued, and it can
enter into contractual agreements. The owners of a corporation are its shareholders. The shareholders
elect a board of directors to oversee the major policies and decisions. The corporation has a life of its own
and does not dissolve when ownership changes.
Advantages of a Corporation:
1. Shareholders have limited liability for the corporations debts and any judgments against the
corporation.
2. Generally, shareholders can only be held accountable for their investment in stock of the company.
However, officers can be held personally liable for their actions, such as the failure to withhold and
pay employment taxes.
3. Corporations can raise additional funds through the sale of stock.
4. A corporation may deduct the cost of the benefits it provides to officers and employees.
5. A corporation can elect to file for S-corporation status, if certain requirements are met. This
enables the company to be taxed similarly to a partnership. (It is designated an S-corporation for
Subchapter S of Chapter 1 of the Internal Revenue Code.)
6. Its easier for shareholders to sell their shares in the inspection businessand the business itself
when they want to retire.
Disadvantages of a Corporation:
1. The process of incorporation requires more time and money than other forms of organization.
2. Corporations are monitored by federal, state and some local agencies, and there may be more
paperwork to fill out in order to comply with regulations.
3. Incorporating may result in higher overall taxes. Dividends paid to shareholders are not deductible
from business income, so the income can be taxed twice.
4. There is a potential loss of control over the business and decisions regarding its direction, etc.
S-Corporation
A tax election only, this enables the shareholder to treat earnings and profits as dividends or distributions
and have them pass through the business and directly to his/her personal tax return. The catch here is
that if the shareholder is an employee of the company and the company makes a profit, s/he must pay
him/herself wages that meet standards of reasonable compensation. This can vary by geographical
region (as well as by occupation), but the basic rule is to pay yourself what you would have to pay
someone else to do your job, as long as there is enough profit. If you dont do this, the IRS can re-classify
all of your earnings and profits as wages, and youll be liable for all the payroll taxes on the total amount.
Limited Liability Company (LLC)

The LLC is a type of hybrid business structure. Its designed to provide the limited liability features of
a corporation and the tax efficiencies and operational flexibility of a partnership. Formation is more
complex and formal than that of a general partnership. The owners are members, and the duration of the
LLC is usually determined when the organization papers are filed. The time limit can be continued, if
desired, by a vote of the members at the time of expiration.
In summary, deciding the form of ownership that best suits your inspecting business should be given
careful consideration. Use your key advisors to assist you in the process.
"I formed a corporation or limited liability company. Now what?"

or Asset Protection for Inspectors
by Nick Gromicko and Mark Cohen, Esq.
An asset is anything of value in your name, such as a house, a vehicle, your business, and even your bank
account. Unfortunately, if you are successfully sued by someone who is unhappy with the results of the
work you performedregardless of whether the lawsuit has meritattempts will likely be made to tap
some of your assets as compensation if you wind up on the losing side. In order to protect your home and
personal property from being exposed to such liability, along with your business assets beyond your E&O
insurance, its important to safeguard all your assets through a collection of techniques known as asset
protection. Taking some of these urgent precautions will ensure that, in the event that you lose a lawsuit
brought against you and your inspection business, your home, personal vehicle, and other personal
property will be exempt from garnishment, repossession or seizure. It will also provide you with the
opportunity to rebuild your business.
Approximately 50,000 lawsuits are filed daily in the United States, which equals one lawsuit for every
17 Americans, annually. In professions that are predisposed to litigation, such as home inspection,
medicine, law and business, the chances of being sued are considerably higher, although unscrupulous
opportunists may target anyone who they perceive as having deep pockets. And there are plenty of ways
besides litigation that unprotected assets can be taken away, such as through identity theft, divorce, death,
healthcare costs, probate, auto accidents, home fires, floods and bankruptcy, to name a few. Any of these
events can ruin someones finances if they lack proper asset protection.
The first things every new small business owner should consider include the following.
First, incorporate. Incorporating a business limits the owners personal liability in lawsuits filed against
the business because a corporation or LLC, under Western legal systems, is considered under the law
to be a separate legal entity from its owners. Therefore, the owners of an entity are not personally liable
for the debts of the entity. This limited liability is an inherent purpose for incorporation. However, this
protection is not absolute. Employing a remedy known as piercing the corporate veil, a court may
disregard the separateness of a corporation or LLC when failure to do so would bring about an injustice,
or when it can be proven that the business owners did not obey corporate formalities.
Typically, courts will not allow the corporate veil to be pierced, except in certain factual circumstances.
Courts consider a variety of factors to determine whether the corporate form should be disregarded,
including:
whether the corporation is operated as a separate entity;
commingling of funds with other assets;
the failure to maintain adequate corporate records;
the nature of the corporations ownership and control;
the absence of corporate assets and under-capitalization;
the use of the corporation as a mere shell;
the disregard of legal formalities; and

diversion of the corporations funds or assets for non-corporate uses.
Generally, if an entity looks like it is not the alter ego of its owner(s), the courts will treat it as a separate
entity. While every case is different, there are steps the inspector may take to reduce the risk that a court
might pierce the corporate veil of the inspectors business entity.
The following strategies are recommended:
1. Obtain a separate Employer Identification Number (also known as an EIN or Taxpayer ID number)
from the IRS. Corporations are required to do this, but LLCs with a single owner are not because
a single-member LLC owner may use his or her Social Security Number. Nevertheless, we
recommend that single-member LLCs obtain their own separate EIN.
2. Open a separate bank account for your corporation or LLC.
3. Do not mix personal money and business money.
4. Do not pay personal expenses from a business account.
5. Do not pay business expenses from a personal account.
6. File the required annual report with the Secretary of State in your jurisdiction.
7. File required tax returns for your business.
8. Title business property in the name of the entity.
9. File business property tax returns if required by your state.
10. Prepare minutes of meetings of shareholders and directors (for corporations), and minutes for
annual meetings of members (for LLCs).
11. If the corporation or LLC has more than one owner, make sure there are written bylaws (for a
corporation) or a written operating agreement (for an LLC).
12. Keep licenses and insurance in the name of the entity.
13. Make sure the public knows your business is a corporation or LLC. If a customer knows he or she
is doing business with a corporation or LLC and voluntarily chooses to do so, the customer is not
in a good position to ask a court to pierce the corporate veil. On the other hand, if the customer
has no knowledge of the existence of a separate entity, a court may determine that equity requires
it to pierce the corporate veil. Therefore, the wise inspector puts the public on notice by including
Inc. or LLC on the inspectors website, advertisements, forms, and business cards.
14. Use a family limited partnership (FLP). Family limited partnerships are specially designed
partnerships that consist of general and limited partners. The FLP allows an individual to
maintain full control and enjoyment of their property while separating themselves from actual
legal ownership. A creditor of a single partner cannot reach the assets owned by the partnership
because the partnership, as an entity, owns the asset. This does not prevent the partnership from
being sued, but it will keep certain assets separate and unexposed to legal liability or claim.
15. Purchase professional liability or errors and omissions (E&O) insurance. The cost of insurance
premiums is generally small compared to the cost of defending a lawsuit.
16. Keep major assets encumbered. If you own property free and clear, you can imagine how
attractive that is to a judgment creditor. Many inspectors lease their company vehicles to prevent
them from becoming a target.
17. Check your states homestead exemption. Homestead property protection laws help protect your home
from creditors, as well as help provide survivors with a home after the death of the primary wage-earner.
If you think this is all just abstract legal theory, you might read the opinion of the Indiana Court of
Appeals in ABC Home & Real Estate Inspection, Inc. v. Plummer, 500 N.E.2d 1257 (Indiana App. 1987).
In that case, the inspectors corporation never issued stock, the inspector advertised himself as the owner
of the business, and the inspector kept his contractors license in his name rather than in the corporations
name, so the trial court determined that the inspectors corporation was a sham and was the mere alter
ego of the inspector. The inspector appealed, but the Indiana Court of Appeals determined that the trial
court properly pierced the corporate veil, and the inspector was personally liable to the home buyers.
To be effective, asset protection should be performed years before you find yourself in financial trouble.
Any transfer of ownership of property after the emergence of a significant claim may be deemed
fraudulent, which can result not only in seizure of the asset anyway, but significant civil penalties. After a
claim arises, you need debtor and possibly pre-bankruptcy planning, as asset protection becomes more
difficult as legal proceedings progress. Most importantly, have an attorney and an accountant guide
you through the process of asset protection. You need these experts to make sure that asset-protection
planning is performed competently and within the parameters of the law. Professionals will make
sure that you use appropriate legal structures to safeguard your assets without deliberately defrauding
creditors.
In summary, inspectors should invest in legal asset-protection strategies to keep their business assets
separate from their personal assets, and also to ensure that, should they face a tough legal battle, they will
be able to re-establish themselves after the dust settles.
Mark Cohen is General Counsel for the International Association of Certified Home Inspectors.
Code of Ethics 23
Code of Ethics
Every inspector should have his/her own Code of Ethics.
Being good is good business. Consumers look for licensing in their inspectors (if required
by their state), but remember that licensing is just a minimum
Anita Roddick, requirement. What will separate you from your competitors is your
founder of The Body Shop customer service, and part of that is spelling out who you are. A
code of ethics is similar to a mission statement in that it articulates
and crystallizes who you are as a businessperson based on the standards you embrace. But it focuses more
on your duty to your clients and to your industry. Regardless of whether your state licensing authority
and any associations you have membership in have their own code of ethics that binds you, your own
code of ethics, posted on your website (and, optionally, in any marketing materials), is a declaration of
self-accountability that you share with the people who are deciding whether to hire you.
To follow are some suggestions for categories and items you can consider and adapt in creating your own
business Code of Ethics. You can make your Code as brief or as elaborate as you want, but make it easily
readable and readily understandable.
Avoid being redundant; opt for brevity. Format it so that its user-friendly. Finally, incorporate items that
describe what youre committed to doing, including the standards of behavior and business practices that
you would expect of your inspector if you were the client.
(Remember that your Code of Ethics applies to any staff and crew in your employ. They should be made
aware of what it means to uphold it, as well as any consequences for violating it.)
InterNACHIs International Code of Ethics for Home Inspectors

The International Association of Certified Home Inspectors (InterNACHI) promotes a high standard
of professionalism, business ethics and inspection procedures. InterNACHI members subscribe to the
following Code of Ethics in the course of their business.
I. Duty to the Public
1. The InterNACHI member shall abide by the Code of Ethics and substantially follow the
InterNACHI Standards of Practice.
2. The InterNACHI member shall not engage in any practices that could be damaging to the public
or bring discredit to the home inspection industry.
3. The InterNACHI member shall be fair, honest, impartial, and act in good faith in dealing with
the public.
4. The InterNACHI member shall not discriminate in any business activities on the basis of race,
color, religion, sex, national origin, familial status, sexual orientation, or handicap, and shall
comply with all federal, state and local laws concerning discrimination.
5. The InterNACHI member shall be truthful regarding his/her services and qualifications.
6. The InterNACHI member shall not:
a. have any disclosed or undisclosed conflict of interest with the client;
b. accept or offer any disclosed or undisclosed commissions, rebates, profits, or other benefit
from real estate agents, brokers, or any third parties having financial interest in the sale of the
property; or
c. offer or provide any disclosed or undisclosed financial compensation directly or indirectly to
any real estate agent, real estate broker, or real estate company for referrals or for inclusion on
lists of preferred and/or affiliated inspectors or inspection companies.

7. The InterNACHI member shall not release any information about the inspection or the client to a
third party unless doing so is necessary to protect the safety of others, to comply with a law or
statute, or both of the following conditions are met:
a. the client has been made explicitly aware of what information will be released, to whom, and
for what purpose, and;
b. the client has provided explicit, prior written consent for the release of his/her information.
8. The InterNACHI member shall always act in the interests of the client unless doing so violates a
law, statute, or this Code of Ethics.
9. The InterNACHI member shall use a written contract that specifies the services to be performed,
limitations of services, and fees.
10. The InterNACHI member shall comply with all government rules and licensing requirements of
the jurisdiction where s/he conducts business.
11. The InterNACHI member shall not perform or offer to perform, for an additional fee, any repairs
or associated services to the structure for which the member or members company has prepared
a home inspection report for a period of 12 months. This provision shall not include services to
components and/or systems that are not included in the InterNACHI Standards of Practice.
II. Duty to Continue Education
1. The InterNACHI member shall comply with InterNACHIs current Continuing Education requirements.
2. The InterNACHI member shall pass InterNACHIs Online Inspector Exam once every three years.
III. Duty to the Profession and to InterNACHI
1. The InterNACHI member shall strive to improve the home inspection industry by sharing his/her
lessons and/or experiences for the benefit of all. This does not preclude the member from
copyrighting or marketing his/her expertise to other Inspectors or the public in any manner
permitted by law.
2. The InterNACHI member shall assist the InterNACHI leadership in disseminating and publicizing
the benefits of InterNACHI membership.
3. The InterNACHI member shall not engage in any act or practice that could be deemed damaging,
seditious or destructive to InterNACHI, fellow InterNACHI members, InterNACHI employees,
leadership or directors. Accusations of a member acting or deemed in violation of such rules shall
trigger a review by the Ethics Committee for possible sanctions and/or expulsion from InterNACHI.
4. The InterNACHI member shall abide by InterNACHIs current membership requirements.
5. The InterNACHI member shall abide by InterNACHIs current message board rules.
Members of other associations are welcome to join InterNACHI, but a requirement of membership is
that InterNACHI must be given equal or greater prominence in their marketing materials (brochures and
websites) compared to other associations of membership.
Read InterNACHIs COE online at www.nachi.org/code_of_ethics
Code of Ethics 25
The Code of Ethics for commercial property inspectors, as outlined in the International Standards of
Practice for Inspecting Commercial Properties (ComSOP), is similar:
9. Ethics
Inspectors performing inspections in accordance with this Standard must maintain a high level of
business ethics.
9.1 Duty to Client
9.1.1 The inspector shall substantially follow this Standard unless the Scope of Work indicates
otherwise.
9.1.2 The inspector shall not engage in any practices that could be damaging to the client or bring
discredit to the inspection industry.
9.1.3 The inspector shall be fair, honest, impartial, and act in good faith in dealing with the client.
9.1.4 The inspector shall not discriminate on the basis of race, color, religion, sex, national origin,
familial status, or handicap, and shall comply with all applicable federal, state and local laws
concerning discrimination.
9.1.5 The inspector-member shall be truthful regarding his/her services and qualifications.
9.1.6 The inspector shall have no undisclosed conflict of interest with the client, nor shall the
inspector accept or offer any undisclosed commissions, rebates, profits or other benefit, nor
shall the inspector accept or offer any disclosed or undisclosed commissions, rebates, profits
or other benefit from real estate agents, brokers or any third parties having financial interest in
the sale of the property, nor shall the inspector offer or provide any disclosed or undisclosed
financial compensation directly or indirectly to any real estate agent, real estate broker or real
estate company for referrals or for inclusion on lists of preferred and/or affiliated inspectors or
inspection companies.
9.1.7 The inspector shall not communicate any information about an inspection to anyone except
the client without the prior written consent of the client, except in cases when the information may
affect the safety of others, or violates a law or statute.
9.1.8 The inspector shall always act in the interest of the client, unless doing so violates a law or
statute.
9.1.9 The inspector shall use a written Scope of Work Agreement that specifies the services to be
performed, the limitations of services, and fees.
9.1.10 The inspector shall comply with all government rules and licensing requirements in the
jurisdiction where he/she conducts business.
9.1.11 The inspector shall not perform or offer to perform, for an additional fee, any repairs or
repair-associated services to the structure for which the inspector or inspectors company has
prepared a commercial inspection report for a period of 12 months. This provision shall not
include services to components and/or systems which are not included in this Standard.
Read the Code of Ethics online at www.nachi.org/comsop.htm#9

Read the ComSOP in its entirety at www.nachi.org/comsop
Inspector Selection: A Real Estate Agents Duty

It doesnt hurt to remind the real estate professionals you deal with that you both are ethically bound to serve
the interests of your clients. But that doesnt mean they should suggest that their clients hire the cheapest or
softest inspector. Heres an article to pass along to them.
The seller has accepted your clients offer and now, with your help, your clients must choose a home
inspector. Should you steer them toward the inspector who writes the softest reports? Should you steer
them toward the inspector who pays to be on your offices preferred vendor list? Should you help them
find the cheapest inspector? The answers to these questions are of course No, No, and Hell, no.
You have a fiduciary duty to your client and, therefore, must recommend the very best inspectors. If you
recommend a patty-cake inspector, an inspector who indirectly pays for your recommendation, or a
cheap inspector, you violate your fiduciary duty to your client.
The National Association of REALTORS defines your duties in their Code of Ethics. Article 1 requires
you to protect and promote your clients interests. Article 6 requires you to disclose any financial benefit
you may receive from recommending related real estate services (this also includes any benefit to your
broker).
Because most real estate agents get paid only if the real estate transaction successfully takes place, your
personal interests and your fiduciary duties already conflict. Dont make your situation any worse. The
best way to avoid negligent referral claims, to operate ethically, and to fulfill your fiduciary duty is to help
your client find an inspector based solely on merit. And although no real estate agent can guarantee the
thoroughness of any particular inspector, there is a strong correlation between an inspectors fees and his/
her competence (in other words, you get what you pay for). Helping your client find a cheap inspector for
the purchase of their lifetime is a violation of your fiduciary duty. When in doubt, shop price, and seek
out the most expensive inspectors for your clients.
Tip: Use the article How Agents Can Limit Their Liability at www.nachi.org/agenthelp to help real
estate agents limit their liability with regard to inspections.
Advanced Tip: Get your favorite agents to register for and receive free negligent referral protection from
claims by homeowners at www.nachi.org/agent-indemnification
Almost Everything You Do Can Generate Leads 27
Almost Everything You Do Can Generate Leads

Like it or not, marketing is crucial to any successful inspection business. The strength of your marketing
program can make or break your company because the object of all of your marketing is lead generation.
Inspectors often complain that they have too much work or not enough work. Creating a steady pipeline
of leads will end these complaints. Once you do this, youll have
The leads are weak? The quality leads that will allow you pick and choose the projects you
want, attract the types of clients you want to work for, and pre-sell
[bleeping] leads are weak?
your services before you even book the job. Almost everything you
Youre weak. do can generate leadsthats the goal. But have you thought about
Alec Baldwin as Blake in where youre at now?
Glengarry Glen Ross Every successful enterprise started by defining its mission. So,
thats where well begin.
At the Tone, Please Hang Up and Call My Competitor

Youve probably done a lot of marketing to get your phone to ring. Dont let it all go to waste. Convert
every call into a scheduled appointment. Make sure someone who can convert or sell is actually
answering your business phone. If your potential customers are reaching voicemail, an answering service,
or an untrained employee or spouse, you are probably not converting many of them into appointments.
Many inspectors refuse to allow their cell phones to interrupt them at a job. This is a mistake. The client
youre performing work for is already sold. His/her money is in the bank. The prospect calling you is new
money. Get that new money.
The Red Phone

All inspectors should have a dedicated phone numberand even a dedicated phonethats used only for
new business. In fact, this dedicated phone should be red in color (which you can easily make by using
a basic colored cell phone cover). An actual red phone is your instant reminder that there is no phone
call that youll answer all day thats more important than a call for new business. This red phone should
have the phone number you would list in any and all advertising thats designed to acquire new clients,
such as emails and newsletters to new potential customers, print ads, truck signage, yard signs, billboards,
brochures and direct mail.
You can use a different main number for vendors, in your contracts, and for general business use. That
way, you or your staff can man the red phone and leave the other phone number to be used primarily for
everyday, routine business. The red phone should always be manned because it means new business, and
you should never let new business slip away under any circumstances.
If youre a one-person operation, be sure to ask your clients whether theyd mind if you took calls during
your meeting with them; most of them wont object if you ask in advance. Let your everyday phone calls
go to voicemail if youre busy, but always answer your red phone. Prospective clients wont be interested
in leaving you a voicemail; theyll just move on to the next inspector. If you carry both phones with you
out in the field, make sure your everyday phone is turned off during meetings. Make both your phones
ringtones different so that you know which phone is ringing, alerting you to pick up any red-phone calls.
Again, if youre meeting with a client, ask for permission to answer your phone during the meeting. Your
clients confidence in you will increase if s/he sees that you are in demand from other consumers trying to
hire you.
Tip: Think of a phone call the way a football receiver thinks of a pass and try to catch the call.
Toll-Free Numbers
Avoid using toll-free numbers. Unless youre a national company, youll only be working locally, so
why offer the illusion that youre saving your prospective clients any money with a simple phone call?
Besides, customers will choose the local inspector with the local area code. They want to talk to the actual
inspector wholl be working for them. A toll-free number implies an impersonal, non-local corporation
that will send someone out whom the client wont get to speak to beforehand. A few very cheap
customers appreciate toll-free numbers to save a few pennies. Let your competitors have those customers.
At the Tone, Please Hang Up and Call My Competitor 29
Vanity Numbers
Dont use alpha-numeric phone numbers, such as 1-800-INSPECTOR, unless you also display the
numbers in parentheses after it. No one enjoys having to decipher a clever vanity number.
The one exception to this rule is the phone number you have on a vehicle sign. You may have only an
instant to make an impression, so a word as the phone number (or partial phone number) is actually
easier for people to remember.
After Hours
If you accept new business calls after hours, keep your red phone on and your other phones off. One way
to prevent website visitors from hesitating to call you after hours is to add something along the lines of
the following sentence under your red phones phone number: Please dont call after 9:30 p.m. Many
consumers are on your website in the evening and this sentence will let them know that its OK to call you
at 8:15 p.m. It also implies that they will get YOUthe inspector, in person.
Receptionists Flowchart
Whoever answers your phone better be a polite, efficient, natural-born salesperson. Your receptionist is
more important than anyone else in your company. Your receptionist is on the front line of the battle.
Create a flowchart for your receptionist that helps him/her respond appropriately, reminds him/her to
emphasize certain points with the caller, and to collect certain information from the caller. The flowchart
can be referred to each time a call veers off into unexpected territory. Your receptionist should alert you
every time s/he is unsure of how to respond to a caller who takes the conversation in a different direction
so that the flowchart can be updated.
Tip: Have someone call your company regularly and secretly brief you on their experience. Did a
live person answer your phone? How many rings did it take before the call was answered? Did the
receptionist ask for the callers contact information?
Inspection Sales Script Generator

Create a customized inspection sales script by checking off boxes and filling in blanks. It includes all the
pertinent details to automatically generate an inspection sales script that will be optimized to make you
appear to be the perfect choice of inspector. Visit www.nachi.org/script to learn more.
The SoundSmart Call Converter

You only get one chance to make a good first impression. Keep the SoundSmart page open in a window of
your computer and ready to use to convert incoming callers into scheduled inspections.
Consumers often have particular concerns that they reveal when they call. Simply click on the issue and
SoundSmart will provide you with short, concise talking points while you're on the phone. It's like having
a little helper on your shoulder, whispering in your ear!
Each set of talking points is followed by useful, related links. Both the talking points and the links are
ordered by their usefulness.
You can also print particular articles that SoundSmart provides links to. You can then review these articles
before the inspection, give copies of the articles to your clients, and include the articles as attachments to
your inspection reports. These copyrighted articles are free for InterNACHI members' use. Members may
use them as they wish.
You can also email your potential client the links to these articles. An easy way to do this is to ask for the
caller's email early in the conversation and compose and send an email that includes the links to choice articles.
You can also use the Inspection Fee Calculator to bid the inspection project. A link to open it in a new
window from SoundSmart is provided. The fee is based on a Base Price, a Mileage Factor, an Age Factor,
and a Size Factor. Then enter the home's distance, age, size, and how busy you are in order to calculate the
inspection fee.
You can also use the Inspection Time Slot Estimator found at www.nachi.org/time-slot (don't forget to
set up the light gray box first!) to schedule the inspection project. A link to open it in a new window
from SoundSmart is provided. The time slot estimate is based on Base Time, Occupied Status, Client
Accompanying Status, a Distance Factor, an Age Factor, a Size Factor, and Ancillary Services Time (all of
which you pre-set in the light gray box). Then, enter the home's distance, whether it is occupied or not,
whether or not your client will be accompanying you, the age of the home, the size of the home, and any
ancillary inspections ordered to calculate the time slot estimate.
You can also sign the caller up for your Home Maintenance Newsletter. A link to open it in a new window
from SoundSmart is provided.
Once you sell the inspection project, you might want to use InterNACHI's free, Online Inspection
Agreement System.
And, finally, SoundSmart provides a link to a list of technical refresher articles at the bottom of the
Consumer Concern choices.
SoundSmart is built on one page with bookmarks for lightning-fast navigation during an incoming call.
Don't answer your inspection business phone without the SoundSmart page loaded and ready to help
you... sound smart! Learn more at www.nachi.org/soundsmartintro
On Hold
It is now fairly inexpensive to adopt a phone system with custom on-hold advertising for your company.
You can even do the voice work yourself using the microphone on your laptop. Your message could tell
your caller about your company and the services you offer. An on-hold message can greatly increase a
callers patience by answering routine questions in advance of their actual conversation with you so they
wont feel that their time is being wasted while being on hold.
Logos and Taglines for Inspectors

Good design is about quick and clear communication. Theres a science behind how people judge
beauty, which can be applied to how information is visually organized. This information can be used to
your benefit or your detriment. Especially in professions such as inspection, you must stand out from
your competition and demonstratein an instantthat you have an appealing visual aesthetic. Good
marketing materials and especially a good logo do this, and more.
Design is, first and foremost, a method of communication. Everyone has heard the phrase: A picture is
worth a thousand words. Good marketing design works on a subconscious level. For the consumer, the
quality of your logo subconsciously translates into the quality of your service. The advent of innovative
design software thats available in most retail stores has raised the bar on the quality of visual design.
Download InterNACHI logos, webseals & taglines for your brochures & website at www.nachi.org/logos
Leave Your Logo Design to a Pro

Unless youre a mechanic yourself, you wouldnt take your vehicle to a mechanic and tell him/her exactly
whats wrong with it and exactly how to fix it. You take your vehicle to him/her because you need the
help of someone with professional training. The same goes for being an inspector. And the same goes
for marketing designers. A designer is not merely a decorative artist, but a professional who understands
how to visually organize elements in a way that is both engaging and visually appealing. Designers are
trained to understand the ins and outs of visual structure. Everyone can recognize a good or bad design
subconsciously, which leads to the false assumption that anyone can create a good design. However, a
good designer can tell you why something is effective, as well as why it fails, in precisely the same way
that a mechanic can tell you the same things about your car.
You may have the software, but you still need the training and skills to come up with the marketing design
and logo that will sell your services. Dont spend valuable time trying to teach yourself what others have
been educated and trained to do for you. Every business worldwide is paying more attention to how they
market. The businesses and people you compete with directly are paying attention to your marketing
design, so you should, too. Even if you have plenty of experience, a poor design for your business will
make you appear amateurish and, fairly or not, it will reflect on the quality of your services.
Save yourself time and money in the long run and have your logo designed by a professional. If youre just
starting out, a good design will make your company look established immediately. On the flip side, even
if you have 20 years experience, a poor design will make you appear unprofessional and out of touch. A
good design will give you the appearance of both credibility and experience no matter how long youve
been in business.
Remember: You are not a marketing designer. Thats the only argument you need to convince yourself to
have your marketing professionally done, including your logo. Dont worrya good designer will ask you
whats important to you and will find a way to incorporate those principles into your design.
Logo Design Tips

Here are some more important tips to remember to effectively market your inspection business using a great logo:
Your logo should cause your prospective customers to immediately associate it with the products
and services you offer.
If youre planning to alter or expand your business, products or services down the road, you can
make your logo a little more flexible and generic by adding a tagline under it that you can later
change as your company changes.
Make sure that your design isnt so similar to a competitors that it infringes on their trademark.
Your logo should be distinctive, and you want to avoid legal hassles.
If your logo is in color, it should also work in black and white so that it is legible when photocopied.
Your logo should be available in vector format so that it can be scaled to any size without pixelating
or losing its sharpness.
When you have your logo designed by a professional, make sure that you obtain all the file formats
necessary for use in your various marketing channels. Also, make sure you retain all copyrights
to your design so that you can use it freely, and so that if someone elses design looks too similar to
yours, you will have legal recourse to make them change theirs.
Taglines
Taglines are the written equivalent of logos. The main role of a tagline is to quickly communicate what
you do. It shouldnt be cute or fancy. Its the sign over your storefront. It should be placed under your logo.
A tagline is especially important for inspection companies that dont have the word inspection in their
companys name.
For example:
ABC Enterprises
[Your Company] is [Your City]s Premier [Your Service] Company
Tips for Taglines

Your tagline should be punctuated properly, meaning that if its not a complete sentence (following
the standard rules of grammar), it shouldnt have a period at the end of it. Its okay that a phrase
has no punctuation mark at the end of it. On the other hand, exclamation points can serve where
a period would be improper because text that is specifically for marketing can bend the rules of
proper grammar and punctuation. However, you must break the rules discreetly; people may notice
a misplaced period or comma, so, as the saying goes, When in doubt, leave it out.
Never put your tagline inside quotation marks. Quotation marks are reserved for quoted words that
have actually been spoken by someone, such as testimonials by past clients. Quotation marks are
never to be used for general emphasis. This is one punctuation rule you cannot break. Unfortunately,
you will often see quotation marks misused in marketing textin brochures, in window signage, on
work vehicles, etc. Its always wrong, and its the telltale sign of amateurish marketing. Dont fall for
it. The pros will know, and these pros may be your future high-end customers.
Instead of misusing quotation marks, always italicize your tagline. Not only does this lend your
tagline the emphasis that you desire, but it also highlights its proprietary nature, topped off by the
trademark symbol at the end.
Trademark your tagline by adding the superscript TM after it. This is the equivalent of
copyrighting your original work by adding your name, the copyright symbol () and the year.
Its not necessary to officially copyright something in order to own that copyright and be legally
protected. By the same token, you dont necessarily need to register your trademarked tagline with
the federal government, although you will be afforded greater protections if you do. (For one thing,

it will allow you to use the registered trademark symbol, which is .) Whichever path you choose
self-trademarking or filing for a federally registered trademarkbe sure you use the superscript
TM symbol immediately upon disseminating your tagline on your website and in marketing
materials. Also, create a Google Alert for that phrase to track down those who may infringe on your
rights by using your tagline. Threaten legal action in all cases; your trademark is as precious to you
as your logo, so protect it.
Visit InterNACHIs page of trademarked Logos, Webseals & Taglines at www.nachi.org/logos to find
the right items for your website and marketing materials.
Bringing Clean Air to Life is one such tagline that you can use to promote your indoor air quality
inspection services. Its a registered trademark for use by InterNACHI and IAC2 members.
The Right Inspector, Right Away is a great multi-inspector tagline. Its a registered trademark for free
use by InterNACHI members.
Anyone else is just looking around is another great tagline to promote your inspection business. Its
a registered trademark for free use by InterNACHI members.
Have a Tagline for Each Service

Dont limit yourself to just one tagline if you offer more than one service. There is some wisdom in using
one tagline for brand recognition, but if you offer different services, you can stick with the same logo and
swap out your taglines instead. Remember that people are visual creatures, so your logo should be the
same across the board.
Business Cards
Business cards are so inexpensive that its affordable to have different business cards for the different
inspection services you specialize in. If youre going on an appointment for a particular service, bring
your corresponding business card.
Tips for Business Cards

Use the back of your different business cards to emphasize each different service you offer.
Make sure that your full-color logo is on the front.
Make sure that your full contact information is on them, including your website address and red
phone number for new business.
You should also consider getting a business card holder for the outside of your work vehicle. Some
manufacturers sell card holders with suction cups so that you can attach one to your truck. At an
inspection appointment, place it on the exterior of your truck on the side that faces foot traffic.
Brochures 35
Brochures
You only get one chance to make a good first impression.

The home inspection business is different than any other business in that you dont get to meet your client
until after s/he hires you. This means that the home inspection business is almost all marketing, and very
little sales. A key part of successful marketing is your home inspection brochure, and many consumers
will decide whether or not to call you based on it. Since your client wont get to meet you until after youre
hired, your home inspection brochurenot youdefines your image. You might only get this one shot,
so make it a good one.
We all have strengths and weaknesses. Being able to identify your own may be difficult, but it can be very
beneficial. Some weaknesses can be improved quickly, but others may require so much time that it may
not be worth the effort. If design is not one of your natural talents, you need to recognize that and hire a
professional for your marketing materials. But if you intend to create your own business brochure, start
by collecting good brochures and make note of the design details that make them outstanding.
The Goal of a Brochure

The main purpose of an inspectors brochure is to:
generate leads;
provide documentation to justify higher prices; and
sell additional services.
In short, a brochures goal is to sell more inspection services to more people, more often, for more money.
Synergy
A good brochure is one of the three critical parts of successful home inspection marketing, those being:
1. its quality and design;
2. the proliferation of your contact information on the Internet, where all the home buyers are
nowadays; and
3. your certification by a prominent industry organization, such as the International Association of
Certified Home Inspectors.
These three critical parts are intertwined. When a home buyer types certified home inspectors into
Google, they are lead to one of many InterNACHI-owned websites. There they will find your contact
information and can request your information (a brochure), which states that you are certified and so
on... with each part reinforcing the others.
Bad Brochures Un-Sell

A quality brochure implies that you are a veteran inspector, and a cheap brochure implies that you are
new to the business. If you are a veteran inspector with a home-printed, cheap brochure, you will look
new to the business. By the same token, a high-quality brochure makes the statement that youre a pro,
even if youre just starting out. A brochure can sell or un-sell. Its up to you.
Manufacturers Brochures
Many inspection product manufacturers offer brochures that you can adapt for your companys use.
Some even offer to help you pay to have them printed. But they arent helping you by paying to print your
brochureyoure helping them pay for theirs. Theyre promoting themselves and their product, not you.
So, dont use them. You can have your own brochure that is equally professional-looking and that works
solely for your business, and not someone elses.
Delivering the Message

If your brochure design is just a hodgepodge of material without a well-planned, focused message, dont
even print it. What is the message you want to convey?
Answer: I am the quality inspector you want to hire.
Headlines
Headlines are often all that people read. If you can say the same thing using fewer words, do it. The reader
is scanning your brochure, so your headlines should read like that of a news story. Brochures are nothing
more than garbage on the way to the trash can. Your job is to get a message delivered on the way to the
trash, so keep your headlines short. If you must break a long headline by continuing on to a second line
so that it fits on a tri-fold brochure, try to find a natural break, with the second line being longer than the
first, if possible. But breaking at the natural pause takes precedence.
Brochures 37
Worst:
ABC Inspections Is Num-
ber One in Kentucky
Better:
ABC Inspections Is
Number One in Kentucky
Best:
ABC Inspections
Is Number One in Kentucky
Another mistake is to put a period at the end of a headline. Periods stop the reader from going further.
Their use may also be wrong in terms of the rules of punctuation. In headlines in marketing materials,
just skip them.
Nothing to Brag About

Avoid minimum expectation taglines or slogans.
For example:
ABC Inspections
Thorough and friendly service is our motto.
Your service had better be thorough and friendly! There is general overuse of the words thorough,
professional and quality within the inspection industry. Avoid such clich adjectives.
Heres a better slogan:
ABC Inspections
Done once, done right!
Words That Sell

The overall impression your brochure conveys is more important than the actual information. There are
certain words that sell inspection services.
You and Your: Talk directly to your reader. Instead of writing, Our clients receive the service...
try, You will receive the service...
I: If youre a one-man operation, say so. Customers seek personal service. Instead of writing, Our
companys goal is... or We at ABC Inspections seek to... try, I will perform...
Easy: Home buyers dont want their lives made more difficult at this time.
So, write: Your report will be easy to read and understand.
Benefit: Most home inspection brochures do state the benefit of a home inspection. However,
they neglect to actually include the word benefit. So, perhaps write, As an added benefit, ABC
Inspections...
Certified: Anyone can say whatever they want about themselves. The word certified is the
ultimate testimonial (more on this later). Use this word.
Your Photo
A picture of you is a must. Youre not selling a product youre selling yourself. You are the product.
However, while you cant judge a book by its cover, many people do, so reconsider using a photo of
yourself if you look:
very overweight. It implies that you cant do the work yourself;
very young. It implies that you are inexperienced; and/or
like a mass-murderer.
If youre male and have a ponytail, hide it in the photo. You want the reader to identify with you. Keep
your picture as simple as possible. Consider using digital air-brushing to touch up your photo. Dont wear
a tie, except for maybe in My Promise to You (explained below). This is too professional-looking and
implies that you are so dressed up that you wont inspect a crawlspace. Also, dont wear a t-shirt. This is
too unprofessional. You are a step above that; you inspect the work done by men in t-shirts. Try to find
a middle ground, such as a collared shirt with the top button undone. Read InterNACHIs article on
inspector attire at www.nachi.org/attire
Other Photos & Images

Make sure each picture earns its keep. Each image should help sell your service. Perhaps the photo could
show you working at a job. Each picture should help sell your service. Perhaps the picture could be of you
using a SureTest meter. Sell yourself. You cannot bore people into hiring you.
See www.nachi.org/images
Dont Be Silly
Avoid cartoons. Cartoon graphics do not present a professional image. Would a professional engineer use
cartoons? And dont use puns or clever plays on words. Strike the right tone.
Captions
Make sure every photo and illustration has a caption below it. Each caption must be an ad within itself.
Each caption must promise the reader a benefit. If you include a picture or illustration of your report,
dont have the caption read: Our reporting system. Instead, have it read: Detailed yet easy-to-read
report! Also, a picture of a sample report is smart. Cookbook recipes always show a picture of the
finished dish.
Testimonials
Add a few quotes from satisfied agents and clients. The use of short references works, but you should
always get permission first.
Dont include anonymous quotes, which can be dismissed as fake. Testimonials must include a name and a city.
Only credible testimonials work. Do clean them up to make them error-free, but dont change their content.
Brochures 39
ABC Inspections did a great job, finding defects even the seller wasnt aware of. I highly recommend ABC
Inspections.
Mrs. Jane Smith, Toledo, Ohio
Tip: To assure even greater believability, ask your clients for permission to display their pictures next to
their testimonials.
Dont Preach to the Choir

Dont waste your time and advertising budget on helping the entire home inspection industry. Including
"Reasons to Have a Home Inspection" is a waste of prime advertising space. Anyone reading a home
inspection brochure is past the stage where they need to be sold on getting an inspection. Instead of
telling the reader why they should want a home inspection in general, tell them why they should want
your home inspection services.
For instance, instead of stating merely that you are a member of InterNACHI, state something like this:
My Qualifications:
I am a member in good standing of the International Association of Certified Home Inspectors
(InterNACHI).
I have passed InterNACHIs Online Inspector Examination.
I abide by InterNACHIs strict Code of Ethics.
I follow InterNACHIs Standards of Practice.
I fulfill 24 hours of Continuing Education and inspection-related training every year.
Additionally:
I own and use state-of-the-art inspection equipment, including a gas leak detector and an infrared
camera.
I am available evenings and Saturdays.
Your easy-to-read report will be emailed to you within 24 hours.
Make Them Want You

Make your list of qualifications as long as possible. List your direct work experience, your licenses, your
special training and qualifications, and any higher education youve acquired (including the name of the
school), even if your degree is not directly related to your business.
Breathing Room
White space is a tool to use sparingly. Make lists of related items compact. Then use white or blank space
around them to clarify and set off those groupings of related items. Be consistent with the spacing and
margins throughout the brochure, but dont overdo it. Give your readers enough information to hire you.
Direct-mail advertisers use long body copy because it works (and they know it). Your list of qualifications
can practically run right off the bottom of the brochure, as if you didnt have enough room to list them all.
Insurance
List the fact that you carry general liability and E&O insurance. Always offset your premium costs by
exploiting your policy for marketing purposes.
My Promise
The following is text you could adapt to add to your brochure. Its a promise. Include a headshot of
yourself looking straight into the camera, positioned above the promise. Add your signature on a slight
angle below it. Few people will actually read the promise word for word, but the message will be conveyed
nonetheless.
My Promise to You
Choosing the right home inspector can be difficult. Unlike most professionals you hire, you
probably won't meet me until our appointment. Furthermore, different inspectors have
varying qualifications, equipment, experience, reporting methods, and pricing.
Ultimately, a thorough home inspection depends heavily on the individual inspectors own
effort. If you honor me by permitting me to inspect your new home, I guarantee that I will
give you my very best effort.
This, I promise you.
Ben Gromicko
ABC Home Inspections
Inspected Once, Inspected Right!
Certifications & Affiliations

Include logos in your brochure that demonstrate third-party certifications and qualifications, and other
relevant affiliations. They should be visible on the outside of your brochure. Download InterNACHI logos,
webseals and taglines at www.nachi.org/logos
Brochures 41
Contact Information
Your contact information should be one local phone number and one professional email address.
Avoid toll-free numbers. Avoid filler words, such as Call today! Every unnecessary thing you include
diminishes the important points you are trying to convey. And put your contact information at the
bottom of your brochure. Readers will first look for the phone number near the bottom.
Placement of Your Company Name

Make sure that your company name is at the top of the front of your brochure and not the bottom.
Brochure holders used for display on countertops at businesses are designed such that they obscure the
text that may be at the bottom of the brochures.
Help Them Read

People are accustomed to reading words that appear in lower case. Using all capital letters is a mistake
in that it makes it harder for the reader to recognize the words. All caps tend to be read letter by letter.
When in doubt, avoid ALL CAPS.
Fonts
Avoid using many different font types, sizes and colors. It diminishes the continuity of your brochure.
Stick to two fonts: one for headlines and one for the body text. Impact fonts are best reserved for
headings. Impact fonts command attention, and they help the reader determine whats important. Choose
a serif font for the body text. Serif fonts exist for a purpose: they help the readers eye pick up the shape
of the letter. Bolding and italicizing do not necessarily count as separate fonts. However, only use them to
add emphasis and clarity. And never use comic fonts you are a professional, not an entertainer.
Spelling
Check your spelling and grammar. By the way, its peace of mind and not piece of mind, and your
automatic spellchecker wont catch that one!
Size Matters
Size your brochure to fit in a #10 envelope. Youll want to be able to mail it, so make sure it fits in a
standard business-size envelope. Furthermore, most brochure display holders are made to accommodate
this size.
Paper
Use glossy, premium brochure paper. Brochures printed on your home printer using 20-pound paper
look cheap and flop over in a display holder. Gloss paper with bold colors creates an upscale image. Plain
copier paper creates a poor image.
Ink
Avoid light-colored ink. Its simply too hard to read. Light-colored ink is also difficult to copy and
fax. If your brochure has light-colored ink, try test-copying and faxing it to yourself to make sure it
comes through. Also, avoid reverse copy (white or light-colored text on a dark background) unless its
professionally designed and this design aspect is integrated with the brochures overall look.
More Than One Weapon

Consumer: "I'm buying a 100-year old home and I'm looking to have it inspected."
Inspector: "I specialize in older homes. Let me email you my brochure."
Consider having a separate brochure for every target audience. Target specific brochures to:
home buyers, who are your most frequent customers. Their brochure should emphasize your:
thoroughness;
the ease of understanding your report; and
ancillary services you offer.
real estate agents, who are less frequent customers. Their brochure should emphasize your:
schedule availability;
risk-reduction (such as E&O insurance or your contracts hold-harmless clause); and
the speed at which you generate the report.
home sellers, who are your least frequent clients. Their brochure should emphasize your:
price;
the marketing advantage of a sellers inspection; and
disclosure liability reduction.
Remember that your brochure is not likely to be read by the public at large; rather, its intended for a
targeted clientele. If you create more than one version of your brochure, keep them all consistent in their
overall look so that your brand isnt obscured by a new design. Just as you may have different business
cards for your different services and specialties, they still readily identify one brandyours.
Tip: It costs the same to print a good brochure as it does to print a bad one. The only difference is in their results.
How Many?
A home inspection brochure should be:
provided to real estate agents to give to their clients;
direct-mailed to home sellers (who are likely also local buyers);
left behind after each home inspection;
displayed in banks; and
delivered to attorneys.
If youre planning to have only 1,000 brochures printed, youre planning to fail.
Brochures 43
So Sad
An inspectors brochure, like all marketing, is a catalyst or a magnifier. If you offer a poor service,
marketing will lead you to your demise quicker. If you do good work, marketing will magnify it. Your
brochure is second only to yourself as the key ingredient in achieving success. If you are a good inspector,
you have an ethical duty to market so that more of your fellow citizens can learn about and benefit from
your good work. It is so sad to see a good inspector with a bad brochure.
You Dont Have to DIY

The easiest way to tackle your business brochure is to have InterNACHIs Member Marketing Department
design it for you. From logo to layout to text, your brochure will be professionally designed so that you
can compete at your optimum level. Its one of InterNACHIs most popular member benefits, and its free.
You pay only for printing. Visit www.marketing.nachi.org to see what our professional design team can
do for you.
Marketing to Professional Marketers

Unlike other professionals, marketing is especially important for inspectors for two important reasons.
First of all, real estate agents have difficulty distinguishing a good inspector from a bad one, but they can
instantly recognize great marketing. They respect it. After all, marketing is the business theyre in!
Secondly, an inspectors finished productthe reportis essentially a document, an orderly and well
thought-out document. And an inspectors brochure is a preview of that finished product. If your
brochure looks like something your kid came up with and printed out on your home printer, prospective
clients are going to infer that the inspection reports you generate are similarly unprofessional. You simply
have to have a professionally designed and printed brochure to compete on a professional level.
Tip: Email InterNACHIs Member Marketing Department at [email protected] to see what we
can do for you. Command the respect of clients and professionals, and keep your inspection calendar
booked solid. To view examples of logos and marketing that we have designed for InterNACHI members,
visit www.marketing.nachi.org
What Makes You So Special?

What distinguishes you from your competition?
For InterNACHIs Marketing Team (at nachi.org/marketing) to create the most effective marketing
materials for you, wed like you to take some time to think carefully about how your business differs from
your competitors.
Read all of the following questions. Its possible that youve come to take for granted even the most
basic tools and services in your arsenal, but they may be the very things that your competitors dont
offer. So, think in as much detail as possible about the different things you believe distinguish you from
your competition, including tools, inspection services, report features, customer service conveniences,
ancillary services, etc.
For example, do you have a work background and/or formal education or training in a field related
to home inspections, such as construction, engineering, code compliance, etc.? Do you have multiple
certifications and/or licenses? Do you provide thermal imaging as part of your standard home inspection?
Do you carry special tools and equipment, such as an extra-tall ladder or a Spectoscope for inspecting
roofs? Do you perform inspections on green/alternative housing? Does your company employ more than
one inspector? Do you use certain technology while performing your inspections, such as an iPad? Try to
think outside the box!
Your contractor background and experience make you special to your potential
clients. Get the contractor logo at www.nachi.org/logos.htm#contractor
(free to members).
After you become a certified member by successfully completing InterNACHI's core

Continuing Education curriculum, take advantage of the Certified Professional
Inspector (CPI) designation. Use it in all of your marketing, and download the web
seal. It's free to members: www.nachi.org/logos.htm#cpi
Thermal imaging is a great tool to use for inspections and an impressive skill to
market to your prospects. If you're looking for free training, become Infrared
Certified at www.nachi.org/ir
Roof inspections can be made easier, faster and safer by using a Spectoscope. Visit
www.InspectorOutlet.com to learn more about it.
How many years have you been in business as a home inspector?
Order your free gold 5-Year Pin (at www.nachi.org/5yearpin) or 10-Year Pin
(at www.nachi.org/10yearpin) and wear it on your work clothing for that extra
prestige that will impress your clients.
What is your business philosophy? For example, do you pride yourself in running a green business (low
carbon footprint, energy offsets, etc.)? Do you employ people from your community? Do you consider
yourself First-Time Home Buyer-Friendly? Again, think of things that your competitors cannot claim,
and then download the relevant logos and web seals to add to your website and other marketing.
Become IAC2-Certified for Mold and Radon Inspections for free. Visit iac2.org to
learn how.
Become a Home Energy Inspector at www.nachi.org/home-energy-inspection. All

the training, tools and logos are free to members.
Advertise yourself as First-Time Home Buyer-Friendly at www.nachi.org/first-time.

The logo is free to members.
Find Green Resources, including a free Green Inspection Checklist, at

www.nachi.org/green
Brochures 45
What training and certifications have you attained?

Find over 30 free certifications, programs, and logos from which to choose at
www.nachi.org/logos.htm#services
Remember that all of InterNACHI's online training and certifications at www.nachi.org/education are
free to members.
List your individual inspection services for which you may charge extra, and write a brief description
for your clients if the service is not self-explanatory. These inspections may include mold, radon, deck,
garage, commercial property, pool & spa, WDO/pests, thermal imaging, child safety, aging-in-place,
green building/features, private wells, septic systems, outbuildings, historic homes, mobile/manufactured
homes, new-home construction and/or draw-down inspections, multi-unit housing, rural properties,
Move-In Certified Seller Inspections, etc.
Read about our ancillary inspection marketing campaign at www.nachi.org/ancillary
Read about why you should offer Move-In Certified Seller Inspections at
www.moveincertified.com. We offer many free items to help you market this service
to home sellers.
List your customer service conveniences. For example, do you have staff that answers phones
during regular business hours while youre out on inspections? Do you offer evening and/or weekend
appointments? Do you take payments by credit card? Do you encourage clients to attend your inspections
so that you can answer their questions? Do you provide a free copy of Now That Youve Had a Home
Inspection home maintenance book with your report? It's also available in Spanish. Are you pet-friendly?
Do you include a $10,000 Honor Guarantee?
Sound smart on the phone by using SoundSmart for incoming customer calls. Keep
track of important details for the appointment, and maximize your time on the phone.
Learn more about this free tool at www.nachi.org/soundsmartintro
Accept credit card payments from clients by getting free merchant accounts at
www.nachi.org/free-merchant-account
Get InterNACHI's Now That Youve Had a Home Inspection, the ultimate home
maintenance book for clients, at www.nachi.org/now. It's available in Spanish, too!
Advertise that you're a Pet-Friendly inspector by downloading our logo at

www.nachi.org/logos.htm#pet and our Pet Safety Checklist at www.InspectorOutlet.com
This is another free benefit for members.
Provide your clients added security with our $10,000 Honor Guarantee. Read more
about it at www.nachi.org/honor. It's free for use by members.
List the unique and special aspects of your inspection reports and/or features of your report delivery.
For example, do you deliver on-site or same-day reports? Do you offer electronic reports that can be
emailed or downloaded from your website? Do your reports include narratives in addition to checklists?
Do your reports include digital photos and/or thermal images for comparison? Do you provide online
videos or DVDs of your inspections?
Using special inspection report software will help you create professional-looking reports quickly,
and you can market this fact to your prospective clients. Find discounted report software at
www.InspectorOutlet.com
Offering convenient online reports is a great way to keep your business green and your report
turnaround time fast. Market these desirable features of your services when you use FetchReport.
Upload your reports for your clients to download at www.nachi.org/fetchreportfriendlyseal
Get InterNACHI's free Home Energy Report software at www.nachi.org/home-energy-inspection
(free to members).
Brochures 47
List the other specialties and features of your business not stated previously that make you unique or
unusual compared to other inspectors in your service area. For example, do you have a wraparound on
your truck that readily identifies you? Do you offer 11th-Month Builder's Warranty Inspections on new
builds? Do you inspect built-in and/or portable appliances (if not required by your state)? Do you offer
referrals to green contractors who can perform energy upgrades? Do you offer consultations for EEMs
or HUD/203Ks? If you're a Florida inspector, do you perform Wind Mitigation or 4-Point Inspections?
Do you offer fast turnaround of lab testing results for mold sampling? Do you inspect for special types
of events, such as earthquake preparedness or post-disaster inspections (floods, storms, etc.)? Do you
offer Home Energy Reports, Home Energy Inspections, Green Building Inspections, or Log Home
Inspections?
List some of the personal details relevant to your business that you think may be of benefit for your
marketing. For example, are you a veteran? Have you been a resident of your community for many years?
Do you give back to your community by volunteering for or donating to local nonprofits, sports teams,
youth organizations, etc.? (This may also be considered part of your business philosophy.)
Do you have or use a tagline, your own or one of InterNACHIs?
The Right Inspector, Right Away Use this great multi-inspector tagline. It's a registered trademark
for use only by InterNACHI members.
Anyone else is just looking around. Use this tagline to promote your inspection business. It's a
registered trademark for use only by InterNACHI members.
Bringing Clean Air to Life Use this tagline to promote your inspection services related to indoor
air quality. It's a registered trademark for use only by InterNACHI and IAC2 members.
What are your most profitable or popular services? Do you offer any specific services that youre
especially interested in aggressively promoting?
Are you (or anyone on your staff) fluent in any language(s) besides English? Did you know that many
of InterNACHIs inspection-related articles at www.nachi.org/articles are also in Spanish and French?
And InterNACHIs home maintenance book, Now That Youve Had a Home Inspection, is available in
English and Spanish at www.nachi.org/now.
Websites
The home inspection business is different than most other businesses in that you (the home inspector)
never meet your client until after you are hired. Thats rightwhen you get out of your truck at the
inspection site and introduce yourself to your client, s/he has already hired you. There is almost no
salesmanship involved in the home inspection business. Success relies almost solely on marketing. But
where should an inspector market? Well, a home inspectors clients are nearly always home buyers. And
many of these home buyers are conveniently located all in one place online. They are online touring
new homes, researching schools, emailing their real estate agents, shopping for mortgages, and looking
for home inspectors. And since you will not have an opportunity to sell your inspection services in
person, its important that your website be capable of doing your selling for you. To a potential client, your
website is a sample of what you and your report are going to be like.
Your website is the flagship of your company. It makes little sense to drive traffic to a website that doesnt
represent you well. Its a wise investment to have your website professionally designed and maintained so
that its overall look is attractive and its navigation is problem-free.
The door to your website is your homepage. Its the most important page of your website. Most of your
visitors will never even click through to your other pages if your homepage doesnt make them want more.
As an inspector, you might work on some of the most expensive real estate in the world, but no property
is as valuable, per square foot, as your own websites homepage. The right homepage can generate you
many thousands of dollars in inspecting business if its designed properly. You only get one chance to
make a good first impression. Make sure your site doesnt un-sell your inspection services.
Tip: Webmasters dont have the skill sets to design websites that sell any more than auto mechanics have
the skill sets to create car ads. Webmasters are mechanics, not marketers. Dont leave your website design
in the hands of an HTML programmer.
Dont Be Shy
If youre a good inspector, you have an ethical duty to market yourself and stay in business so as many of
your fellow citizens as possible can use your services. If you feel your clients who are about to make the
purchase of their lives are served well by hiring you you shouldnt pull any punches. Marketing is no
place for humility. Youre serving your clients by allowing them to learn of, and benefit from, your good work.
Nailing Down Your Website Name

If you have yet to create your website, do an online search for a business name thats as close as possible
to your actual business name. Purchase all the registrations for your domain name, including all the
variations you can think of so that they will re-direct searchers to your site. You can do a generic search or
use a registration vendor site, such as GoDaddy.com, which sifts through the various searches for you. The
searches are typically free; its the registrations that will cost you. As an extra precaution, ask family and
friends to test for natural typos for your business name so that you can buy those, too, before the
typo-squatters get to them. This may seem like a large and unnecessary investment, but the downside is that
you can lose control of your brand, which can create endless hassles not only for you, but for those trying
to find you online. Its much better to pay an annual fee and be assured that you will remain the registered
owner than to worry about legal delays and possible litigation later. This will rob you of valuable time you
need for work. Website management and all its tangential considerations shouldnt be a full-time job.
If someone else has registered your most desirable website name (and/or its variations), find out who
the registered owner is. If this information isnt provided on the website itself, there are websites that
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specialize in helping you search, such as DomainTools.com (which charges a fee), or the whois query-
and-response protocol at whois.domaintools.com. When you find out who the registered owner is, its
best to contact him/her using a non-business email account. Writing from an email account that reflects
a variation of the online business name that youre interested in purchasing will tip your hand and
demonstrate that the domain you want to buy is valuable to you, which may automatically inflate the
price. Since its difficult to predict how much youll need to spend, its best to keep your opening gambit
low. When youve made successful contact, ask whether the name is for sale, rather than immediately
extend an offer to purchase it. Again, you want to keep the transaction as low-key as possible. The
purchase price can be anywhere from a few hundred dollars to a few thousand; you will have to decide
what its worth to you. (Remember that youll have to pay this fee only once; re-registering it every year is
similar to registering your vehicle annually, and youll be dealing with the sites registrar.) The downside
for the domain owner is that if s/he gouges you on the price and you tell him/her you dont want to
purchase it, s/he may realize that s/he wont get the opportunity again to sell it, which is the only reason
s/he purchased it in the first place. It can be an unpleasant negotiation, but remember that its still a
negotiation, so try not to get emotional.
If youre determined to acquire the name but you cant do so at an affordable or fair price, it may be time
to call in the big guns. Disputes with bad-faith registrants over domain names can be resolved using the
Uniform Domain Name Resolution Policy process developed by the Internet Corporation for Assigned
Names and Numbers (ICANN).
When you have acquired the right to purchase your domain name (and all its variants), purchase the
longest registration period available, and make sure you know the date your registration expires so that
you dont accidentally allow it to lapse.
Tip: Use InterNACHIs Inspection Business Name Search Tool and search for a company name for your
inspection business at www.nachi.org/namesearch
Your Website Isnt About You

Your website should be all about your prospects. Toward that end, its text should address your visitors
directly. That means that you should refer to your visitors as you, just like youre reading here.
Your Website Is Not a Brochure

A company brochure is nothing more than a pompous business card. Brochures are widely accepted
as corporate propaganda. Readers dont expect to find much real information in them, so brochures
are not really something a potential client is going to study with any seriousness. You should consider
yourself lucky to have a potential client even open your brochure. However, Internet users are much more
goal-driven. They have clicked on your website for a specific reasonnot to just flip through the pages.
Therefore, your web developer has to predict what information these visitors are seeking and then quickly
give it to them, or at least make the visitor believe they are just a click away from finding it. A website is
far more important to an inspector than a brochure.
Your Website Is Not a TV

There are still some web developers out there who forget that the real purpose of an inspectors website
is to generate business for the inspector. Some common designs include slow-loading graphics, a happy
couple standing in front of their new home, virtual tours, and, of course, the obligatory tie-wearing,
clipboard-holding, hardhat-wearing, grinning inspector. These sites may look great, but they generate
very little inspecting work for their owners. Visitors are seeking information. Your websites job is to
quickly make visitors believe that the information theyre seeking is just a click away (at most), and then
shape the delivery of that information such that it leads each visitor toward a decision to hire you. Thats
it. This isnt artits science. Theres a big difference between a professional-looking website and a pretty
one. Pretty websites only sell their developers services. However, there is some correlation between clean,
visual design and quality.
Your Website Is Not a Magazine

Your website is not a magazine, and your homepage is not a magazine cover. The purpose of a magazine
cover is to grab your attention so you pick up (or visit) the magazine. However, theres no sense in
trying to make your homepage grab attention, since no one can see it until after they choose to visit it
anyway. Its the links on your homepage leading the visitor toward a decision to hire you that must be the
attention-grabbers. A homepage cannot attract or send visitors to itself.
Your Website Is Not a Building

Your website is not a building, and your homepage is not a true lobby. Most websites have a homepage
that acts as a lobby, directing traffic in different directions. However, an inspectors homepage should be
a trick lobby. The signage (links) should appear to offer visitors directions to different departments. But,
in reality, they should merely take visitors through sales pitches that all lead back to the goal of making
the visitor decide to hire you. These departments (pages) are not destinations in and of themselves, but,
rather, routes which you allow the visitor to pass through on his/her way to hiring you. Typical link titles
that lead to these sales routes include: Reasons to Hire Me, My Qualifications and My Promise to You.
Your Website Is Not a Newspaper

Your website is not a newspaper, and your homepage is not the newspapers daily headline. A newspaper
should have fresh news every day because readers who visit the same newspaper every day rightly expect
to read something new. However, your homepage is not going to be visited daily by the same people. Very
likely, youll get only one chance to say anything to a potential client with your homepage. Forget about
freshness. Throw your same oldbut bestpitch every time.
Furthermore, a newspapers basic format is largely universal. Most readers know that the sports scores
and weather forecast are on other pages deep within the newspaper. This advantage permits newspaper
publishers to dedicate their front pages to big headlines. However, your visitors are not as convinced that
what they seek exists within other pages of your website, so youll have to use part of your homepage to
assure them. For instance, if you specialize in certain inspection services, youll need to say so on your
homepage. Little details make all the difference.
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An Inspectors Website Should Have Only One Lone Goal

An inspectors website is not a brochure, not a TV, not a magazine, not a building, and not a newspaper.
Unlike many websites, it should not serve multiple purposes. Dont give your visitor any freedom to find
anything but reasons to hire you. You must have an understanding of who your visitors are and who
among them are importantin other words, who is likely to hire you. An inspectors website has only one
purpose: to cause visitors to contact you to hire you (or, at the very least, to contact you for a free estimate,
if you offer them).
Because most people only use an inspector every several years, nearly all visitors to an inspectors website
are first-time visitors and will likely never return. This is the main reason your homepage must use
universally-adopted conventions, which you must finely tweak and customize to suit your inspection
business.
Your Website Is a Series of Billboards

No visitors read your entire websites content. They glance at your homepage, scan it, and make a crucial
decisionespecially crucial to you, the inspector. The decision they make is whether or not to click on
anything on your homepage, or to exit and head for a competitors website.
There are only two ways to get them to choose to stay: Give them what they want quickly. Unlike other
industries that have to worry about fulfilling many visitors multiple needs, your visitors have one basic
need that you need to meet. Immediately let them know that you have what they want, and that it is, at
most, a click away. This should be easy because inspectors already know what their visitors want: to hire a
good inspector. So, just give it to them.
OR
Give them something they werent originally seeking, but something that appears so enticing that they
cant help but click on it. An irresistible link titled 3 Mistakes Every Consumer Makes When Hiring an
Inspector is an example of this strategy.
Omit needless words on your homepage. This will make the pertinent words more prominent. Your
homepage is like a billboard that your visitors are whizzing by. Give them only those words that will cause
them to hit their brakes. Stickiness begins with one click on the homepage. This may sound obvious, but
your homepage must compel visitors to make that first click.
Your Visitors Arrive with Baggage

By the time most visitors arrive at your website, they will likely have experienced thousands of other sites
on the Internet in general, so theyll expect yours to follow the same standards. Visitors will expect your
site design to follow common conventions.
To the extent that your web design veers from these conventions, your visitors will find it uncomfortable,
assume your report will be similarly difficult to navigate, and, with a click of their mouse, leave. Most
visitors wont drill down into your site if they dont immediately find what they want and find it where
they expect it to be.
So, your site has to be smoothsmooth in terms of meeting your visitors expectations. Forget about
being creative. Play the odds and appeal to the masses. Let your competitors web developers be creative.
If you want to be an artist, go be one. Many web developers should be on stage doing interpretive dances
or pounding lumps of sculpture clay. They have no business screwing up our website designs. Some
inspectors websites use clickable links placed on different parts of a picture of a house. That may be cute,
but its confusing for a first-time visitor to navigate. Conventions only become conventions under the
force of natural selection. In other words, theyre conventions because they work. Visitors get a reassuring
sense of familiarity from a website that doesnt veer from accepted conventions. This sense of comfort
earned by your website then transfers to their sense of you, the inspector. Remember: This is a science
and your business!not an art.
You Must Deny Your Visitors Their Freedom

Within a second or two, some websites permit visitors to find what theyre looking for. They are
everything to all visitorsthey grant visitors the freedom to seek andmore importantlyfind anything
they might want.
Conversely, an inspectors website must deny this freedom. Every link on your homepage should lead
to a page that starts with something relating to that links title, or the lead-in. Then, every link from
that page should link to a sales pitch for your services. Then, every link from that page should lead to
a sales closingthe reasons to contact you now. Finally, every link from that page should lead to your
contact information. These pages should have the one-way title of Continue, as visitors have no business
navigating themselves around. Your site should covertly chauffeur your visitors.
Tip: Your visitors wont ever figure out that they arent behind the wheel unless you give them a site map.
So, dont.
Your website should have only one goal: to cause your visitor to hire you. Like the former Soviet Unions
elections, where every candidate was a Communist, your visitors should also be free to choose any link
that leads them toward the same end. Your website is a funnel, with visitors freely and unconsciously
choosing to spiral down it. You cannot afford to grant your visitors any real freedom.
Let your competitor build a website that provides visitors with real freedoms and lots of information. You
build a website that provides food for your familyone that will pry the hard-earned money from your
visitors hands. Visitor freedom and sales are inversely related. Grant your visitors the complete freedom
to never choose incorrectly.
How to Treat Visitors Seeking Something You Dont Sell

If your visitor wants something elsesomething that you dont selltreat that visitor like a
window-shopper instead of a potential customer. Dont let him/her cost you anything. Let your
competitors waste precious homepage real estate with stuff like Search the Web functions. Design your
site as if every visitor is there to actually hire you.
Distinguishing Your Homepage

Unlike monster sites, where many millions of visitors arrive through pages other than the homepage,
almost all of your visitors will arrive at your website through your homepage. Nevertheless, it should still
be apparent to your visitors that they are on your homepage. The best way to distinguish your homepage
from the other pages on your site is with the word Welcome. Its a universal signpost for homepages.
This signpost will help ensure that visitors recognize their starting point, should they return to your
homepage after exploring other pages of your website.
Dont be compelled to offer a lengthy welcome message or happy talk that eats up prime homepage space.
The simple and lone word Welcome at the start of your homepage text is sufficient.
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However, dont make Welcome the first word in your window title, determined by the title tag of each
HTML document. Titles play a critical role in search-engine bookmarking. Use inspector, or, better yet,
use your city name to exploit differentiating site information. A good window title might be: Bostons best
inspector.
The whole purpose of your website is to get your phone to ring, so if you have both an email address
and you answer your phone regularly, you might want to also turn Contact Me into a category titled
Contact Me Now and put the actual contact information under it. Also, if you are willing to answer your
phone in the evening, say so in parentheses after your phone number. This removes a visitors hesitation
to call you late.
A small percentage of visitors (mostly real estate agents) who visit a home inspectors website do so for the
sole purpose of looking up a familiar inspectors contact information. Therefore, repeating your contact
information again on the right side of your homepage, near the top, seems reasonable. Furthermore,
some clients referred to you only by company name may be visiting your site solely to retrieve your
contact information to schedule a home inspection.
Dont Use Too Many Images on Your Homepage

People are naturally drawn to photos, pictures and images, so if a picture doesnt tell a story that sells
your inspection services, dont use it. An example of an image that sells would be a photo of yourself (the
inspector) standing next to your truck with your company name and logo on it, or in action during a
home inspection. This action shot of you is a strong visual sales pitch that you might consider building
your homepage around.
Look in the Mirror

You cant judge a book by its cover, but many visitors will, so, as previously mentioned, reconsider using a
photo of yourself on your website if you look:
very overweight. It implies that you cant do the work yourself;
very young. It implies that youre inexperienced; and/or
like a mass-murderer.
Follow the same rules for photos of yourself that apply to those you might include in your marketing
brochures. These rules are outlined in the previous section (i.e., if you are male and have a ponytail, hide
it in the photo, etc.). You want your sites visitor to identify with you. Keep your look as simple as possible.
Dont wear a tie, except perhaps in your My Promise photo (discussed earlier). This look is generally too
professional and implies that youre so dressed up that you wont take some jobs. Also, dont wear a t-shirt.
This is too unprofessional. Youre a step above thatyoure inspecting the work done by men in t-shirts.
Try to find a middle ground, such as a polo shirt.
Tip: Inspector Outlet (at www.InspectorOutlet.com) offers high-quality polo shirts with InterNACHI's
logo embroidered on them.
On Your Homepage, Less Is More

There is another picture that may serve to increase sales. Thats one of something that conveys that youre
locally owned and operated. Use an image depicting the local sports team, a familiar town monument, or
a recognizable local geographical feature. Visitors like to contact local inspectors.
Fight the temptation to include other images on the homepage. Other photos, such as those of defects,
can be placed deeper on different internal links and pages, but not on the homepage. Theyll dilute your
visitors attentiveness, which is so critical to sales. Photos and images also slow loading time. Photos
distract visitors from critical, interactive sales text. This is an unfortunate fact, so go for the goal
acquiring new clientsand avoid what merely looks nice.
Tip: Your search-engine ranking is decreased by visitors coming to your homepage and simply leaving
(bouncing). Search engines such as Google and Bing will think they provided the wrong website because
your visitor left without clicking on anything. So, make sure something on your homepage causes your
visitors to click somewhere.
Use High-Contrast Colors for Legibility

Dark-colored text on a light-colored background works best, especially since convention dictates the use
of blue for links.
Scroll
Avoid adding blank space between bodies of text or inserting blank lines between paragraphs if it looks
like the text might fall on the fold of the homepage. Otherwise, a blank space might happen to land at
the bottom of the visitors screen, making it appear that theyre at the end of the text. Continuous blocks
of text help visitors realize that they should keep scrolling to reach the end.
InterNACHIs Certification Verification Seal

Put your InterNACHI certification verification seal somewhere above the fold of your homepage, with
the other logos at the bottom of every page (where a visitor wouldnt need to scroll to notice). The seal is
an InterNACHI members most powerful sales tool, designed to be interactive with your visitor. Use it.
Find it online at: www.nachi.org/webseal
Add Logos to the Very Bottom of Every Page

Use logos demonstrating third-party certifications and qualifications, if youve earned them. They should
go at the very bottom of every page.
Licensed: The word licensed, along with your state license number, should
be included, and its inclusion may, in fact, be required in some jurisdictions.
However, consumers will give you little credit for being licensed, as they
know licensing is a minimum standard, and they assume that you are
operating legally, even in states without licensing. Nevertheless, make it easy
for a consumer to verify your licenses.
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Training Institute: Unfortunately, the schools or training institutes you attended can work against you a
bit. Schooling is sometimes associated with being a novice. Use only their logo (if permitted). Dont write
out graduated from... Your qualifications list (discussed later) is the better location for detailing your
educational background.
Your Company Logo

Put your logo in the upper left-hand corner of your homepage. It should be bigger than anything else on
the homepage, except maybe one main photo (described later).
Also, avoid cartoons. Cartoon graphics do not present a professional image. Dont include any silly
characters standing on a roof. Again, would a professional engineer use cartoons?
Tip: Link your logo to your homepage, if you wish, but not in place of having a text link to your
homepage on every page.
Your Tagline
This is the most important part of your homepage. The main role of a tagline, as discussed previously, is
to communicate what you do, and quickly. Its the sign over your store, and it should be placed to the
right of your logo. A tagline is especially important for inspection companies that dont have the word
inspector in their company name.
For example:
A & B Enterprises, LLC
This company name doesnt clearly convey what business the company is in. Imagine seeing a sign for
a store without knowing what it is they sell. A tagline solves this problem. See how much better the
company name looks with a tagline under it:
A & B Enterprises, LLC
Denvers Best Property Inspector
Remember to italicize your taglines.
Fonts
Avoid using many different fonts. That will diminish the visual continuity of your website. Stick to two
fonts: one for headlines and one for the body text. As with the design for your brochures, reserve the use
of impact fonts for headings. Impact fonts command attention, and they help the reader identify the
text thats really important.
For the body text, choose a sans serif font, such as Verdana, Arial or Helvetica. Bolding and italicizing
do not count as separate fonts. The same reasoning goes for using different colors. Use a different color
to emphasize a word or set of words, but dont overdo it. Use these techniques only to add emphasis and
clarity.
Tip: Never use comic fonts.
Your Homepages Links Are Stand-Alone Advertisements

Because a homepage serves as the portal to the different areas of a website, homepages tend to have more
links than the sites other pages. A wide border of links makes them easy to see. However, be mindful that
easy navigation is a secondary purpose of your homepage. The primary purpose is to sell your services.
Therefore, the links on your homepage should be mini-ads for your inspection company, in and of
themselves, even if your visitor never clicks any of them. Compose your links as if they werent live links,
but, rather, ad copy (the advertising industrys term for the text within an ad).
Tip: Remove unnecessary words from your link titles and make them as short as possible while still
retaining their purpose and meaning.
Left-Border Navigation vs. Top-Horizontal Navigation

Most tests that have been conducted on this subject declare that navigational links are best placed
vertically in the homepages left border for left-to-right reading languages, such as English. Visitors
often suffer from banner blindness, so they tend to ignore anything placed horizontally at the top of a
webpage. Furthermore, vertical lists imply hierarchy, whereas horizontal tabs do not. This hierarchy can
be effectively exploited on inspectors websites to compose a sort of ad made up of link titles. Think of
your navigation links as ad copy.
Border Links to Include

The following list includes the internal links that your website should have. They should probably be
placed in a left border underneath your logo in this general order. However, this is not meant to be
a boilerplate. Toward that end, the following is an example of the development of your navigation
composition. Remember: Your links comprise an ad in and of themselves, even if your visitor doesnt
click on any of them.
Homepage:
Full Home Inspections
Additional Inspections
Why Hire Me
My Qualifications
Certification Verification (Add your Education Transcript to your website at www.nachi.org/my-transcript)
Standards of Practice
Code of Ethics
My Promise to You
Watch My One-Minute Video
Contact Me
If you offer more than two additional inspections, you can list them separately under the category
of Additional Inspections so that visitors know you provide these services without having to click.
Additional Inspections would then become a category title, and not a link that is blue or underlined, like so:
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Homepage
Radon Gas
Wood-Destroying Organisms (termites)
Mold
Why Hire Me
My Qualifications
InterNACHI Certification Verification
Code of Ethics
My Promise to You
Contact Me Now
Put the word Gas after Radon to help those who are unfamiliar with radon. Also, put the word
(termites) in parentheses after Wood-Destroying Organisms. Dont use WDO, since few visitors are
familiar with that abbreviation.
If you can offer a sample report online that is downloadable, put it as link at the bottom of the Full Home
Inspections page, as well as a sub-line underneath it. It is frustrating to be thrust into a new medium, so, if
the sample report link goes to another site, or is a PDF file, warn your visitor in parentheses, like so:
Homepage
Download a Sample Report (PDF)
Radon Gas
Wood-Destroying Organisms (termites)
Mold
Why Hire Me
My Qualifications
InterNACHI Certification Verification
Code of Ethics
My Promise to You
Contact Me Now
andy@abenterprisesllc-dot-com
(123) 456-7890 (8 a.m. to 10:30 p.m.)
Tip: Add a Call Me Now button to your website. When a potential client clicks on it and submits his/her
call-back number, the InterNACHI member is instantly called by an automated office assistant and given
the clients call-back number. There are no phone tolls, lead-generation fees, or other charges for this
service. Learn more at www.nachi.org/call_button
Where Are You Taking Them?

Your Homepage link takes your visitors to your homepage, of course. Many web developers add extra
code to prevent the homepage link from being live on the homepage itself. Some even remove the
homepage link from the border on the homepage, since theres no reason to try to go to a page that youre
already on. This is unnecessary code and may even cause rather than eliminate confusion. Nowadays,
Internet users are well aware that navigational links often include links to the very page theyre on.
Your Services Offered link should take your visitor to a page that describes what you offer.
Your Standard or Full Home Inspection should outline the items that you inspect, and should reflect
the Standards of Practice (at www.nachi.org/sop), such as:
I will inspect the following, when visible and accessible:
Roof (including all penetrations, flashing & drainage system)
Exterior Cladding & Structure (including deck, patio & porches)
Attic, Insulation & Ventilation
Electrical System
Plumbing System
Heating System
Cooling System
Interior Structure (including doors & windows)
Built-In Appliances
Fireplaces & Wood Stoves
Basement/Crawlspace
Attached Garage
Tip: There are sound legal reasons to include a live link to InterNACHIs Standards of Practice at the
bottom of this list. Find it at www.nachi.org/sop
Each of the links under Additional Inspections should take the visitor to a page that offers information
about that issue, a short description of how you inspect that issue, and the additional fee you charge for
that inspection (so that no one accidentally assumes that its included with your full home inspection).
Your My Qualifications link should take your visitor to a page that lists every qualification you can
come up with. Make your list of qualifications as long as possible. Your list of qualifications can be
broadened to include information such as your schedule of availability. If you make the list long enough,
no one will read it. Your visitors will be impressed enough by its sheer length.
Only competitors read your webpage content; everyone else just scans it.
Each qualification you have should be broken down and expanded as much as possible. Deliver the
message: I am the quality inspector you want to hire.
If you use subcontractors to perform any portion of your work, include their qualifications. For instance:
Wood-infestation management is performed by a licensed pest-control subcontractor. Again, make this list
as long as possible. Even list the number of years youve worked with a particular subcontractor.
Tip: Dont list the actual names of your subcontractors. You dont want your clients or competitors
contacting them directly.
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Your Why Hire Me link should take visitors to a page that is similar to your My Qualifications page,
only backwards. First, list the reasons to hire you, and then follow up with your formal qualifications.
Your My Qualifications page list and your Why Hire Me page list are really just the same list in reverse order.
Your InterNACHI Certification Verification link points to InterNACHIs online certification verification
seal system. When making a purchase online, most consumers will look for a seal of approval from a
company such as Thawte or VeriSign. You can give your clients the same kind of confidence by letting
them know you are certified by the worlds largest home inspection organization. The HTML code for
this link can be found at www.nachi.org/webseal
Your Code of Ethics link should point to www.nachi.org/code_of_ethics
Your My Promise to You link should take visitors to a page that has a promise and a photo of you.
Similar to what you have in your brochure, include a headshot of yourself looking straight into the
camera, and position it above the promise. Also, add your signature on a slight angle below it. Few will
actually read the promise word for word, but the message will be conveyed nonetheless.
My Promise to You
Choosing the right home inspector can be difficult. Unlike most professionals you hire, you
probably won't meet me until our appointment. Furthermore, different inspectors have
varying qualifications, equipment, experience, reporting methods, and pricing.
Ultimately, a thorough home inspection depends heavily on the individual inspectors own
effort. If you honor me by permitting me to inspect your new home, I guarantee that I will
give you my very best effort.
This, I promise you.
Ben Gromicko
ABC Home Inspections
To recap:
Your Contact Me Now information should be straightforward. None of this
[email protected] stuff, though. Make your email professional-looking, professional-
sounding, and easy to spell. And dont use online forms, of course. No one wants to fill out a form
requiring that they give out their personal information (which they would reasonably suspect may put
them on a marketing spam list) just to contact you. They want to email or call you.
Your Click Here for a Free Estimate button (if you provide them) should link to a page that instructs
visitors to contact you for a free estimate. The bottom of that page should include your contact
information in the manner that you want potential customers to contact you, such as your red phone
number and email address. If you get busy and cant handle all the requests coming in for free estimates,
you can stop making it so easy for visitors to request one by temporarily hiding the button so that
only potential clients who really want an estimate have to go to your contact page for your
contact information.
Most potential clients dont spend much time researching before choosing their home inspector. And
a visitor, if youre savvy enough to get him/her to your website at all, is likely going to grant you three
or four clicks, at most. This leads us to what the length of the text should be on the pages that the
navigational links point to. The answer is: short. Even if you have a lot to say, dont say it without offering
the visitor a chance to shut you up with cash.
For example, lets say you have a link titled Radon Testing. It may be tempting to put all sorts of
scientific definitions of radon, the history of radon, graphs illustrating the cancer risks that high radon
levels pose, etc., but refrain from doing this. Instead, have the link go to a short Radon Testing page
that briefly describes why testing for radon is important, why your form of testing is the best, and how
to contact you. If youre concerned that your sales pitch on this short radon page doesnt satisfy overly
inquisitive visitors, simply add a link that says More About Radon at the bottom of your short radon
page, and include on this secondary page everything anyone would ever want to know about radon, and
then some. Make it one long page, and feel free to make it as long as you like, with pictures. However,
make sure that you periodically offer to bring the visitor back to your shorter main radon page with
Back links. Let your visitors decide for themselves when theyve been sold.
Pricing: Youre Not Fooling Anyone

Dont offer a downloadable discount coupon. Such built-in coupons are a silly way of simply charging less,
and everyone knows it. Something available to everyone is worthless. You might get away with it if
you announce that its an exclusive online offer and available till the end of the month, or something similar.
For basic services, avoid complicated and ambiguous pricing formulas and charts. Instead, keep your
price structure straightforward and respectably high.
Use InterNACHIs Home Inspection Fee Calculator at www.nachi.org/fee-calculator to determine the fee
for the inspection.
Websites 61
Nothing Says Quality Louder

If your pricing is much higher than your competitors, flaunt it. High pricing is the surefire way to
convince a customer that you are one of the best. Americans believe in the axiom that you get what you
pay for. If your website is making the contention that you are the best inspector in town, your pricing
has to support this contention. Charging too little contradicts this claim and instead cries out: I am the
towns worst inspector and I charge less to prove it.
Avoid Naming Links Click Here

Never title a link Click Here. Instead, tell your visitors what they get when they click the link. For
example, rather than a link that says: Click Here for My Code of Ethics, just title the link Code of
Ethics or My Code of Ethics.
Avoid Naming Links More

Rather than having a link titled More at the end of a list, tell the visitor what there is more of, such as:
More references and testimonials from my past clients.
Dont Change Your Links Colors Once Theyre Visited

Most websites have links that change colors once theyre visited to keep a visitor from revisiting a page.
However, assuming every page of your website is designed to sell your services, theres no reason to stop
a potential customer from reading something twice. Therefore, if possible, remove the code that provides
this courtesy to your visitors so that all of your links remain underlined and blue, even after being visited.
Tip: Font and color changes for link hovering are fine, as they encourage your visitor to click on the link.
Dont Choose Icons or Buttons Over Simple Text Links

Nearly all visitors to an inspectors website are first-time visitors. First-time visitors can read a word faster
than they can discern what an icon means. Dont make them interpret icons (other than a universal icon,
such as a printer icon). Use text-only links.
Dont Let Them Off the Ranch

Keep the number of links to outside websites to an absolute minimum. External links to other websites
may move or disappear. Its better to rebuild content on a page on your own website and link to that page.
If you simply must link to an outside website, have the link open in a new browser window so that your
visitor never really leaves your site.
Dont Live-Link Any Graphics

If a visitors pointer changes while hovering over a graphic, which indicates a live link, the visitor will
often check every other graphic for live links. This is a distraction, so skip it.
Noise
Dont use watermarks, background images or wallpaper. They add clutter, decrease visibility, slow loading
time, and are merely decorative. Some tasteful exceptions exist, but those are few.
Dont Offer a Search Feature

Dont grant your visitor any real freedom to search your site, or, worse, the entire Web from your website.
Dont let them wander to weather forecasts or stock quotes. The goal of your website is to lead the visitor
toward a decision to hire you. Your website does not exist to provide your visitors with any distracting
conveniences or information other than that which you want them to have, in the order that you want
them to get it.
Dont Offer to Ship Visitors Anything They Didnt Purchase

You shouldnt offer some trinket or costly book to your visitors in the hope that theyll give you their
address, in the hope that you can ship them something, in the hope that it will arrive before they hire
an inspector, or in the hope that, upon receipt, theyll hire you. Forget about it. Its better to ask for their
email address. Besides, all visitors are justifiably hesitant to give up their home addresses, but theyll
have no problem giving you their email addresses. So, if you get their email address, use it! Email them
something every day, forever, or until they scream Stop! Work every lead to death or until that lead
turns into a scheduled inspection. Top real estate agents will often work leads for years until those leads
produce. We can learn something from these agents.
Tip: Its fine to offer a free e-publication in order to capture your visitors email address.
Help Wanted = Poor Service

Never use your website to advertise employment opportunities. It gives the impression that you are short-
handed, or that you might send an inexperienced employee to your clients job. Reserve your inspection
website for only one thing: to convince visitors to hire you.
Dont Turn Your Site into Craigslist

Never use your website to sell tools or equipment. It gives the impression that youre going out of business.
Reserve your inspection website for only one thing: to convince visitors to hire you.
Forget About Online Booking

Any hint of online booking, even posting your schedule on an online calendar, will deter sales. It may be
cute, but theres a reason real salespeople are employed all over the world. Answer your phone!
Dont Yell!
Theres no reason to use exclamation points on your website. Never yell at your visitors!!!
Websites 63
Act Like Youve Been in the End Zone Before

Avoid giving the impression that youre new to the business even if you are. Dont put anything on
your website that would reveal your inexperience. Kiss-of-death terms include: Just-licensed, Grand
Opening, recent graduate, Introductory Offer, and the mother of all kiss-of-death terms: New to the
Business.
Dont Misppel
Because inspectors are in the perfection business, its important to check and double-check for typos, as
well as broken links.
Dont Pollute
Your site should not contain any slow-loading introductory text, ads, pop-up windows, rollovers, pull-
down menus, music, Flash animation, banners, things that move content, things that blink, things that
make sounds, and instructions. Yes, even instructions. If you have to include long instructions, even for
downloading a document, youre doing something wrong. Dont make your visitors think.
Add How-To Articles

Such articles are great for search-engine optimization and demonstrate to consumers how much work is
involved in their inspection. Dont use articles that make your job look simple. Add enough specialized
articles to let a prospective client know that you have the training, expertise and equipment in an area
that your competition lacks.
For Clients: Ten Tips to Speed Up Your Home Inspection

Giving your clients and their realtors some tips to prepare for their home inspection will give them a
better idea of what to expect. Their active cooperation will help the process goes smoother, since they will
be aiding in their home sale via your professional approach.
Sellers can speed up their home sale by preparing their home for the inspection ahead of time using the
following tips. The inspection will go smoother, with fewer concerns to delay closing.
1. Confirm that the water, electrical and gas services are turned on, and that gas pilot lights are lit.
2. Make sure your pets wont hinder the inspection. Ideally, they should be removed from the
premises or secured outside. Tell your agent about any pets at home.
3. Replace burned-out light bulbs to avoid a light is inoperable report that may suggest an
electrical problem.
4. Test smoke and carbon-monoxide detectors, and replace dead batteries.
5. Clean or replace dirty HVAC air filters. They should fit securely.
6. Move stored items, debris and wood away from the foundation. These may be cited as conducive
conditions for termites.
7. Remove items blocking access to HVAC equipment, electrical service panels, water heaters, the
attic and the crawlspace.
8. Unlock any locked areas that your home inspector must access, such as the attic door or hatch,
electrical service panel, the door to the basement, and any exterior gates.
9. Trim tree limbs so that theyre at least 10 feet from the roof. Trim any shrubs that are too close to
the house and can hide pests or hold moisture against the exterior. If necessary, hire a professional.
10. Repair or replace any broken or missing items, such as doorknobs, locks and latches,
windowpanes and screens, gutters and downspouts, and chimney caps.
Checking these areas before your home inspection is an investment in selling your property. Better yet,
have your InterNACHI inspector ensure that your home is Move-In Certified. Your real estate agent
will thank you!
Find this article online at www.nachi.org/tentips
Add Your Inspection Contract

Many inspectors agree that displaying your standard agreement or client contract on your website can
be useful in defending the charge that your client didnt have time to read it on-site. You can use a link
titled Please Read Our Standard Contract for this purpose.
Add Testimonials
Ask every client for a letter of reference. After the inspection is completed, send them a postage-paid
envelope and a letter asking them to jot down a brief letter of reference. After you accumulate at least 20,
you can put them on a page on your website with a link to it. No visitor will really read that many, but
they might just check to see how many you have, so wait until you collect a bunch. See InterNACHIs
example at www.nachi.org/thankyou
Tip: To assure believability, ask your clients for permission to display their picture next to their
testimonial. And if you can get them, include videos of your clients praising your company.
Add Photos of Yourself Working in Your Clients Homes

Consider asking for permission to take and use photos of your clients at their homes showing you
performing your inspection. You can place these images on your website above their testimonials. This
will give the testimonials credence. You can also add these action shots to your marketing materials to
show prospective clients what you look like and a flavor of what you do.
My Trick for Building Inspection Websites That Convert Visitors into Clients
Inspectors focus on the words they write in their reports and often continue this habit when they build
their websites. The images they use on their websites are typically stock photos, and theyre often little
more than background or filler between the written words of their text-heavy websites.
However, images are the best and fastest way to convey a message. Thats why the images on your
inspection business website should tell a storythe right story about your inspection service.
InterNACHI's own proprietary online inspection agreement is signable and legally binding. It allows the
client to read and sign your agreement before you do the inspection, or, at least before they view their
report online. Visit www.nachi.org/onlineagreement
Websites 65
The most memorable movie scenes made by the greatest filmmakers are based on images and little or
no dialogue. The best writers and reporters live by the axiom Show, dont tell. You can make the same
powerful impact with your website.
Here are some images inspectors should use on their websites:
The inspector is lying on his back in a crawlspace with his flashlight aiming upward. What message
does that image convey? I look carefully in places that most people don't.
The inspector is wearing eye protection and gloves while opening an electrical panel. What message
does that image convey? My work is dangerous, but I'm careful.
The inspector is holding an IR camera or a gas leak detector. What message does that image convey?
I bring specialized tools to the inspection.
The inspection report pages are fanned out on a table, and some have annotated color photos. What
message does that image convey? My report is detailed, yet easy to understand.
The inspector is being presented with the Certified Master Inspector award. What message does
that image convey? I am the best and proud of it.
A wall is shown covered with inspection course Certificates of Completion. What message does that
image convey? I value training and Continuing Education.
The inspector is standing next to the sign on his dedicated inspection vehicle and wearing a shirt
with his business logo. What message does that image convey? I'm a full-time inspector.
Remember: A picture is worth a thousand words.
Try this experiment when you start building your inspection website: Do the entire thing using only
images and no text. Imagine that the images you use are chapters in a book, and that each image has to
tell part of your story. Don't use any text at alljust build your entire website using images that convey a
series of messages, and together tell a story... your story.
If you can do that, you're really only one small step away from having an awesome website. Your last step
is to add supporting text.
A Goal Other Than Direct Sales

If you market heavily to real estate agents, you might want to put something on your website that
causes them to refer clients to it. Links pointing to www.nachi.org/what_really_matters and
www.nachi.org/3mistakes are examples of links that generate referrals.
Website Design Is Only One-Third of the Equation

For example, if your website is getting 500 hits a month, and of those hits, 3% contact you (attributable
to website design), and of those that contact you, one-third schedule inspections, then you are getting
five jobs a month from your website, which can be translated mathematically as 500 x 0.03 x 0.33 = 5.
However, if you can double all three factors in the equation so that youre getting 1,000 hits a month, 6%
are contacting you, and youre converting two-thirds of those contacts into scheduled inspections, then
youve far more than doubled your results as 1,000 x 0.06 x 0.67 = 40 extra jobs a month! Each factor
counts. Do the math and make sure your website is not the weak link in your formula for success.
Take It for a Test Drive

Have someone test-drive your website. Tell them to talk out loud as they move around your site,
describing what theyre looking at, what theyre noticing, and what theyre having trouble finding.
Brutal Truth
The total number of inspections to be performed in the world is a constant; you arent going to
single-handedly change your local economy. So, every job counts. Furthermore, every job you get is
one that your competitor doesnt. The total number of inspections is a constant. Make sure youre doing
everything you can to get your share of the pie.
----- Original Message -----

From: John Cordeiro
To: Nick Gromicko
Sent: Wednesday, May 03, 2006 8:23 AM
Subject: Brutality Online Works!!!!!!!!!!!!!
Nick:
Wanted to let you know I followed your advice in the IQ called Brutality Online
www.nachi.org/brutal and designed my web site, www.hdetectives.com, around
that advice. Today, two days after posting it and two weeks after joining InterNACHI,
I got my first call for an inspection from the site and booked it easily.
1. They never asked, How much do you charge?

2. They never asked for qualifications.
3. I did no selling, just order-taking.
When I asked how they heard of us, he stated he searched online and I was second
from the list and my site looked better than the others, so he picked me.
Thanks for the advice,

John Cordeiro
House Detectives, Inc.
Websites 67
Custom Online Video Ad
InterNACHI can produce an awesome video ad that will generate lots of

business for you.
We'll search engine-optimize your video to promote your inspection
business in your local markets.
We'll add translated custom captions to your video. Because Google owns
YouTube, captions are an important tool for video SEO and YouTube
visibility for businesses. Custom captions are indexed by Google, making
your video searchable by a larger audience.
We'll upload your custom video to InterNACHI's YouTube channel for an additional SEO boost. You do
not need your own YouTube channel.
We'll upload your custom video to Facebook for an additional SEO boost. You do not need your own
Facebook page.
We'll send you a simple YouTube link with your video already uploaded. You can then:
email your video to your potential and past clients;
download your custom video as an FLV or MP4 video file;
embed your video on your website;
add the video to your Facebook page;
add your custom video link to your InterNACHI message board signature for an additional SEO
boost; and/or
simply use the YouTube link we give you.
Visit www.InspectorOutlet.com to order your own Custom Online Video Ad.
Your Livelihood Online
Legal Issues Regarding Your Website & Emails

The Internet has created tremendous opportunities for marketing your business, but it has also created
new legal traps for the unwary. Here are five considerations inspectors should bear in mind when
building and adding to their business websites:
1. Jurisdiction: This is important if you live close to a state line and routinely offer or provide services
across state lines. Generally, a court cannot exercise jurisdiction over a resident or company in
another state unless that person or entity does business in that state. If your website attracts
potential customers from another state, you want to make sure that if an out-of-state customer
sues you, s/he must do it in your statenot in his/hers. In other words, you want the home-field
advantage.
For this reason, you should consider posting something like this on your homepage:
This site provides general information about our services and qualifications. By using this site,
you agree that our maintenance of this site does not constitute the transaction of business in any
state other than [Inspectors State].
2. Protecting Copyrights and Trademarks: Many people dont realize that in order to legally
copyright something, all you must do is put the public on notice of your claim by including your
name, the year, and the copyright symbol on your published work. There are more complicated
and expensive ways to secure greater copyright protections, but this is effective (and enforceable)
for most peoples legal needs.
Similarly, to trademark something, all you must do is put the public on notice by using your

trademarked name or tagline followed by the symbol. You dont have to file any documents with
the government; you only have to do that if you want to register your copyright or if you want to

apply for a registered trademark so that you can use the symbol with your trademark.
Registration does offer some advantages if you end up in litigation, but its not mandatory. Your
website may include photos, drawings, and/or wording that you worked hard to create.
You should protect these things by placing a notice on your homepage, such as this:
This website and its entire contents are copyrighted [Year] by [Your Company].
Or something even simpler:

[Year] [Name]
Note that three elements must be included in your copyright notation in order to make it legally
enforceable:
your name or your company name;
the copyright symbol or the word copyright; and
the year of copyright.
3. Other Peoples Copyrights and Trademarks
Do not use any copyrighted photos, drawings or language from other websites or sources on your
site without permission. This is known as copyright infringement. Most copyrighted works on the
Web now have embedded code to track the IP addresses of downloads and re-posts of the protected
work. If you get caught doing this, you will pay thousands of dollars to defend and/or settle a lawsuit.
Do not create a trademark that is so similar to a competitors trademark that it is likely to cause
confusion to the public; this is known as trademark infringement.
Do not use the symbol unless the U.S. Patent and Trademark Office (USPTO) has issued you a
Certificate of Registration for your trademark.
4. Your Website as Evidence Against You: One of the first things attorneys do when deciding
whether to sue on behalf of a client is to visit the defendants website. They often find language that
theyll be able to use against the defendant if they file a lawsuit. So, avoid this possibility by
reviewing your website with a critical eye. Does your website make promises that you cant keep
or claims you cant prove? For instance, if your website states that youre The Most Experienced
Inspector in Nevada, youd better have some data to back up that claim; if you dont, some
plaintiff s attorney may make you eat those words in court someday.
5. Privacy Issues: Websites are useful to business owners because they allow you to collect the email
addresses of visitors, and that information becomes more valuable as the list grows. However, if
you use that list to send commercial emails to others, you must comply with the federal
CAN-SPAM Act.
A commercial email is defined as any electronic mail message, the primary purpose of which is
the commercial advertisement or promotion of a commercial product or service.
All commercial emails must include:
a legitimate return email address and a physical address;
a clear and conspicuous notice of the recipients opportunity to opt out or unsubscribe;
a mechanism that must be provided or an email address to which a recipient may send a
message to opt out; and
a clear and conspicuous notice that the message is an advertisement or solicitation.
The existing business relationship exception under the federal anti-fax law does not apply to
commercial emails, so even if you have a prior relationship with the recipient, you must still
comply with the Act.
Defending Your Online Brand

Your brandwhich includes your business name, logo, and other identifying featuresshould be well-
guarded. Its unique. Its an extension of your physical business and services. And its likely to be the
first and perhaps only advertising about you that your prospective clients will see. The Internet presents
almost overwhelming challenges to policing ones commercial identity both online and off, so part of your
regular marketing duties must include monitoring your brand and reputation. Litigation after the fact
may be necessary in the long run, but its costly and time-intensive, and the violations worth suing over
are largely preventable, if you keep tabs on yourself.
Website Domain Defense

Anything that can be sold or monetized online can be unfairlyand often illegallyexploited. Just
because you have a registered business name and are willing to pay an annual fee to a site-hosting vendor
doesnt mean that youre legally entitled to use that name. Someone else may have claimed your unique
nameand even variations of its proper spelling. A simple search of your business name may reveal
that a site for it already exists. Whats more, its likely that its a site that has no other reason for taking up
cyberspace than because the registered owner is waiting for you to contact him/her to offer to buy the
domain name, which is really genuinely valuable only to you. However, the only way for you to legally use
the site name is to purchase it from the registered ownertypically, for an exorbitant fee. This is known
as domain-squatting or cybersquatting. Its technically defined as bad-faith registration because the
registered owner purchases domain names for the express purpose of selling them at a profit to those who
have a legitimate professional or commercial interest in them.
Laws prohibiting this practice went on the books as early as 1999 with the enactment of the Anti-
Cybersquatting Consumer Protection Act. But because it cant be enforced on a global scale (as well as
arguments of First Amendment protections of free speech), its legal effectiveness is limited. However, the
Federal Trademark Dilution Act of 1995 protects against trademark violations and those whose intent is
to profit by registering or using an identical or confusingly similar name.
A variation of cybersquatting is typo-squatting. Bad-faith registrants anticipate that users who look
online for website names often get the names wrong, so they buy up domain names with similar but
slightly altered spellings to account for users looking for the proper domain name but who then misspell
or mistype the name in their browser bar or into a search engine.
Still another notorious practice of unscrupulous cyber trolls is known as renewal-snatching or alert-angling.
Most domain owners must re-file and pay for their site registration annually. Trolls and cybersquatters may use
software tools that automatically register a popular sites domain name the moment the registration expires. A
lapsed registration is fair game, regardless that you may have paid for it and legally owned it for the past five
or ten years. This can be devastating to your online brand and your ability to conduct your daily business.
Search Engine Optimization Tips for Inspectors

Here are some simple SEO tips that inspectors should understand If a tree falls in a forest and
and use every day. From ads and brochures to blog posts and
contributions to message boards, most of these suggestions will work
no one is around to hear it,
for you with very little effort on your part. It's the kind of marketing does it make a sound?
that you don't really have to think about, once you start doing it. George Berkeley, philosopher
Try these: (1685-1753)
Put your location in your text. Say Cheyenne, Wyoming instead of just our location.
Add your local market region to every page. By tracking IP addresses, Google knows where their
users are searching from and customizes their search results accordingly. Therefore, it is important
that Google knows where your service area is. Put your address, market suburbs, market subregions,
satellite cities, and metro areas on every page of your website. If you serve more than one town or
city, include them all. Even better, add geographically-specific phrases about your market area
within your website text.
Build keywords, such as your local city, into your page URLs (web page addresses).
Ensure that your name, address and phone number (NAP) are consistent, and that these citations
appear at the bottom of every page of your website and your Message Board signature.
Use InterNACHI's free local SEO tool found at http://www.nachi.org/local-seo-intro
Take advantage of InterNACHI's free search engine submission service found at www.nachi.org/seotracker
Title your navigation links with optimization in mind. For example: "Contact the Inspector" instead
of "Contact Us."
Add new content to your pages on a regular basis. Content freshness counts for much as search
engines cycle through their search algorithms. InterNACHI offers free inspection-related articles
for this purpose.
Contrary to what you may have learned, dont try to stuff your text with keywords. It wont work.
Search engines know if your use of a term is abnormally high because people have tried to game the
system, and this practice is a red flag. They prefer natural language content.
Get your inspection-related vendors and suppliers to link to your site. InterNACHI already does
this on behalf of its members.
If you have a client who owns a big company with a popular website, ask if s/he will to link to your
site. One single, authoritative and high-traffic site (like InterNACHI) can do a lot more for you than
a dozen poor-quality links.
Be sure links to your site and within your site use your keyword phrases. In other words, if your
target is Cheyenne home buyers, then your link title should be Cheyenne home buyers instead of
Click here.
Title your images using relevant phrases, such as Photo of inspector inspecting a roof in Cheyenne
instead of Picture of me.
Mention the specific ancillary inspection services you offer in your first few paragraphs of text, and
then try to work them into a few other paragraphs (at least).
Place keyword-rich captions under your images (and as screentips), just like newspapers do.
Be aware that private domain-name ownership may increase a search engines belief that you are a
spammer.
Renew your domain name a few years into the future. It shows search engines that you are keeping
your domain name.
Post frequently on InterNACHI's Message Board. At over a million posts, InterNACHI's Message
Board is the largest accumulation of inspection-related material on the Internet.
Make inspection-related posts in the open forums of InterNACHI's Message Board so that they're
accessible to everyone, including search engines.
Make sure your Message Board signature contains a live link to your inspection business website
and NAP. This instantly gives you a lot of link juice (proportional to how many posts you've written).
Create an online video. Google owns YouTube. And think about your script from a search engine
optimization standpoint. According to Google, their new audio indexing system uses speech-
recognition technology to transform speech into text and then ranks videos by spoken keyword
relevance, YouTube metadata, and freshness.
Make sure the privacy settings of your website allow it to be visible to everyone.
If you are a Certified Master Inspector (CMI), make sure you exploit the custom ebook that has
your contact information embedded throughout.
Google AdWords
Google AdWord campaigns can be an inexpensive and effective customer-acquisition strategy. The concept
behind AdWords is that you bid on keywords in an effort to have your ad appear. The goal is not to generate
traffic to your website, but to generate traffic from visitors who are likely to want your inspection services.
Heres a list of suggested keywords:
your name (to help searchers who know your name find you);
your company name (to help searchers who know your company name find you);
the name of your town/city;
the regional areas within your market; and

all your services (or, at least the ones you want to sell the most).
Google Analytics
Sign up for Google Analytics. Its free. Google Analytics provides The winner is the chef who takes
you with statistics about your visitors, including which sites
the same ingredients as everyone
referred them, what city theyre in, what search phrases they
used to find you, and much more. else and produces the best result.
Edward de Bono
Common Mistakes in Print Ads

An effective ad is actually not designed to tell the world about your greatness. An ad isnt about you; its
about your prospective customers. Your ad should deliver a compelling message that causes the reader to
call you. Dont un-sell your services with the wrong kind of ad.
Here are some common mistakes typically found in print ads that inspectors have made (or have paid an
advertising rep to make for them):
a poor logo created by the inspector or an enthusiastic amateur;
the company name hogs precious ad space (name recognition without sales = bankruptcy);
an unappealing color scheme;
a mix of several different fonts;
a silly pun in the ad copy (as if consumers demand witty inspectors);
a picture of your service fleet (which will give the automatic visual impression that you sell work
vans instead of inspection services);
technical buzzwords (which the average person will not understand or care about);
manufacturers logos (youre paying to promote yourself, not someone else);
the phrase Discount Prices (consumers who want quality will call someone else);
the phrase Best Prices (doesnt everyone claim this?);
the phrase No Home Too Small (which will send your big-ticket clients looking for someone who
can handle their 3,000-square-foot home);
a weak premise, such as Heres a great deal!;
the lack of an attention-grabbing, compelling headline;
no list of features or benefits of your services;
no sense of urgency (Why not just say Please call us sometime?);
no call to action; and
the phrase Satisfaction Guaranteed (as if youre bragging that you wont make the customer unhappy).
Reminder: It costs just as much to run a good ad as a bad one.
Common Mistakes in Print Ads 73
Newspaper Ads
Do tell the rep that you want the stand-by rate. The newspaper will run your ad when and where they
want to, depending on whether they need to fill empty space on a page.
Dont let the rep sell you on a re-run contract until you run your ad first for a week to test its response.
Yellow Pages Ads

Dont work.
Card Deck Advertising

Dont waste your money.
Cold-Calling
Dont waste your time.
Dissect Your Competitors Ads

After WWII, the Japanese bought several U.S.-made cars and tore them apart. Each part was scrutinized.
They learned to build high-quality cars from paying attention to what their competitors were doing.
Inspectors can learn a lot by emulating what the Japanese did. The more you know about your
competitors, the better youll be able to compete with them.
When a Competitor Goes Under

Try to acquire that competitors old phone number and domain name to have calls and website searches
forward to you.
Off-Peak Marketing & Creative Marketing

Its easier to get the attention of prospects when no one else is bombarding them. There are fewer
customers to be had at certain times of the year, but also fewer inspectors competing for them.
Tip: Be straight up and admit to prospects that Its the slow time of year for us and thats why Im able to offer
Movie Theater Previews

Although this requires you to have a commercial professionally produced, its worth every penny. You get
your message in front of a local and captive audience.
Profitable Home & Garden Shows

Inspectors who find themselves between jobs should consider investing some time in manning a table
at a trade show. The opportunities to do so are frequentthey include luxury home tours, garden
shows, building and home supply events, and real estate functions. Prospective homeowners who are
considering a new build generally take the time to gather ideas for architectural choices, housing plans
and layouts, and interior and exterior materials, especially features that are newer, innovative, and save
energy. Essentially, these potential clients are pre-house shopping for concepts that reflect their dream for
creating a unique home that meets their space and comfort needs, as well as their desire to save energy
and have a lower impact on the environment. Inspectors should take advantage of these events for their
built-in marketing opportunities because a trade show provides the chance to do live advertising, where
you sell yourself and your business ethic as much as you sell your services.
Do:
Prepare: It goes without saying that your website and hard-copy marketing materials should be
professionally designed, as well as regularly maintained and updated. This is the source material
that you will be directing your booth visitors to and the product that youre giving them now. If
youve successfully engaged these people, theyre going to pore over your brochure and visit your
website once they get home, so make sure everything is in top condition beforehand. That includes
testing your websites links and navigation to make sure there arent any glitches that need
intervention. Whether you have an event lined up or are considering participating in one for the
first time, always have a trade show kit that is ready to go. Preparing ahead of time will virtually
guarantee a productive experience, even if you dont nail any new clients.
Pre-Promote: Always let your former clients and prospects know that youll have a booth at an
upcoming event. An event is the perfect excuse for a local press release.
Remember Quality: Invest in high-quality images for your booth. Dont be cheap. Go big or go
homethis conventional wisdom cannot be denied. Especially if youve reached the midpoint in
your career, you want to meet your markets needs by offering quality instead of merely economy.
This means providing services that are more expensive than that of your usual competitors. Your
sales pitch and your trade show display should reflect that. Invest in durable, high-quality signage
and displays. For outdoor events, have a sturdy table, a chair for yourself and a booth buddy or
employee, and two chairs for visitors who will be glad to take a load off and, consequently, will be
more receptive to your message.
Also, for primarily outdoor use, invest in a customized tent that provides shade and a bit of quiet
and privacy, especially at events that are noisy and get a lot of foot traffic. Put your name and logo
on everything.
Use a headline on your booths sign that attracts attention.

Wear attire appropriate for the event. Your shirt should display your company logo.
Try to get booth space near the food court.
Open the conversation with visitors by asking, What attracted you to our booth?
Get out in the aisle and engage people with your giveaways.
Use a prepared script to get the conversation started with prospects that stop by. Be enthusiastic
when speaking to everyone.
Schedule an initial meeting with a prospect at the show.
Have two people man the booth at all times.
Have free snacks and bottled water available for booth visitors.
Send follow-up marketing pieces to everyone who gives you their contact information.
Use large flat-screen monitors to display interesting videos and slide shows.
Dont:
Dont agree to sponsor an event (for a fee) unless you can man the table or have someone man it for
you. Youd essentially be paying rent for table space for a stack of your brochures, and thats not the
wisest investment of your marketing budget.
Dont use your company name as the headline for your booth unless it clearly reflects what you do.
Dont display old or outdated images, or use old brochures or other dated marketing materials.
Dont ask, Can I help you? You should be directing the conversation.
Dont sit.
Dont act bored.
Dont eat food at your booth.
Dont limit your event choices. Think of other events where your direct competition will not be in
attendance. Consider events that your desired prospects are likely to attend, including those that
may exist slightly outside the traditional market. Affluent prospects visit boat shows, auto shows,
and other events and exhibits that feature high-ticket purchases and luxury goods. Theyll be at
energy symposiums, sustainable-living fairs, alternative building fairs, and community events
rather than only home shows.
After each eventeven before youve replenished your supply of brochures and business cardsdo a
post-game decompression. Take some time to reflect and write down what went well and what didnt.
This is especially essential if you had a representative at the show in your place. Figure out what you (and/
or your rep) can do better next time, whether its being better prepared with information for certain
questions, deciding to offer some new or different freebies (which, of course, should have your logo and
contact information on them), whether you should have had refreshments (or different ones) available for
your visitors (and your staff or yourself), or whether you had any issues with the venues facilities or staff
that will inform your future requests for other shows. An indispensable skill of being a good marketer for
your business is to ask for and process feedback, so make a thorough self-assessment after each event in
preparation for the next one. Make your time and effort count. This will boost your confidence, as well as
keep you realistic about how effectively youre marketing your business live.
Customized Articles
Articles that are informational and educational are a great way to promote your company and generate
leads. Theyre useful for homeowners and others with an interest in issues related to the services you offer.
Common uses for customized articles for inspectors include:
your website (improves search-engine optimization);
your newsletters (great to email to real estate agents and past clients);
your special reports (include appropriate articles for particular issues); and
trade show handouts (make copies with your contact information on them).
You should also offer them to local newspapers and trade magazines for publication.
Tip: You may also want to have your articles translated into other languages appropriate for your market.
Special Reports
Special reports are similar to articles but theyre particularly timely or relevant to potential customers in
a certain geographical area. For example, if your local building department adopts a code change, you
might want to inform potential clients about it using a special report that also promotes your inspection
company or announces a new service you offer.
Tip: You should also offer special reports on your website for free (in exchange for the visitors contact
information, of course).
Marketing Yourself on Message Boards & Online Forums

Are you taking advantage of message boards and online forums to help market your inspection business?
Consumers and real estate agents searching online for specific inspection topics often find their answers
in message board threads and, subsequently, the inspectors who are contributing to those threads. Some
inspectors report that they receive a substantial influx of work from online message boards.
Here are some tips for getting the most marketing value out of posting online:
Contribute often. The more posts you author, the more likely you will be found.
Make real, substantive posts that search engines can find and that potential clients will find useful.
If you are an expert in a particular area of inspection, make very detailed, helpful posts regarding
your expertise, and start new threads about those issues.
Be conscious about what you say online. Search engines, such as Google, will see and index your
comments. So, your strategy should be to keep non-inspection-related discussions (especially
religious and political discussions) in non-public areas of online forums, and post technical
discussions in appropriate and open forums.
Add a link for your inspection business website to the signature of your posts.
Add your business phone number to your signature.
Add your city to your signature, such as Serving Columbus, Ohio, or, even better: Providing
inspection services throughout Columbus, Ohio. It helps search engines index your inspection
business website.
Tips:
Visit InterNACHIs interactive message board at www.nachi.org/forum The board allows inspectors
to interact, post pictures, and discuss inspection topics.
Contribute an article to InterNACHIs Inspector Blog at www.nachi.org/blog The blog contains
information and news for both inspectors and consumers.
Online Videos
Inspectors who are marketing-savvy should maintain their websites
Once a new technology by occasionally adding consumer-targeted videos. As technology
rolls over you, if youre becomes cheaper and more dummy-proof, its easy for an inspector
not part of the steamroller, to shoot a short video at a jobsite and upload it to his/her website.
youre part of the road. Such a video should give consumers some basic home maintenance
tips or even a brief tutorial about a step in the inspection process
Stewart Brand that imparts some interesting information. Short videos on your
website can serve several purposes.
Videos can show your prospective clients:
what you look like, as well as a flavor of your personality;
an indication of how you conduct yourself on the job;
that youre knowledgeable about the subject matter of the video, even if its brief, and even if its
strictly informational regarding the inspection process;
that youre busy with work and not sitting around waiting for the phone to ring;
that youre comfortable with technology; and
that youre confident engaging your prospective clients by putting yourself out there on the Internet.
Consumers will naturally feel more comfortable with an inspector they can see in action before hiring
him/her, which is actually a rare opportunity. Think of your video as an audition that youre offering
your website visitors. At the very least, its a visual advertisement, which consumers are used to watching
for the products and services they want to buy. All things being equalincluding licensing, experience,
and overall pricingthe inspector who offers a video of him/herself on the job will surge ahead of the
competition. Creating familiarity ahead of your actual appointment is something that will stick in your
prospective clients minds. As the saying goes, A picture is worth a thousand words.
Some Dos & Donts for Website Videos
Do:
Write a basic script beforehand so you have a general idea of what you want to say during your
commercial. The more comfortable you are with the material, the better it will sound when recorded.
Appear in your own videos. Unless you look like a serial killer, you should be the star of your own
website videos.
Rehearse. If you have a camcorder (or even a cell phone with video capabilities), take some time to
practice being on camera. When the camera turns on, even a confident inspector can lose his or her
composure and come off as uncomfortable, unsure, and maybe even unqualified. We typically look
and sound different when recorded, and getting comfortable with those differences before your
shoot will translate into a better commercial. If you dont have a camcorder, practicing in front of a
mirror can be helpful.
If youre shooting in a studio, wear crisp-looking attire, which translates well on camera.
Consider having your clothes professionally dry-cleaned and pressed. You want to look as
professional as possible.
If youre a man, considering getting a haircut a few days before the shoot and shave as late as
possible before shooting (you might even want to consider bringing your razor to the shoot and
shaving there).
Dress appropriately for both the job and the image you want to present to your viewers. Save your
on-the-job videotaping for a day when you wont be covered in mud or dirt, which will make verbal
and visual communication more difficult.
Do vocal warm-ups before the shoot. As silly as this may feel, having a confident and commanding voice
can really help you connect with your commercials viewers. It doesnt need to be much: clear your throat,
open and close your mouth a few times, and maybe try a few tongue twisters that you remember from
childhood. Whats most important is that you prepare yourself to speak clearly and confidently.
Look into the lens of the camera, which translates on video as making eye contact. Look directly
at the camera to show that you are engaged and ready to demonstrate your prowess as an inspector.
Try not to look down between sentences (unless youre referring to your script), as this can convey
shyness and a lack of confidence.
Smile! Remember, your clients want to feel like they can trust you and be comfortable asking you
questions about their inspection. If you appear relaxed, comfortable and happy, your potential
clients will be relaxed, comfortable and happy while watching your commercial.
Introduce yourself on camera. Dont assume the viewer knows who you are.
Introduce everyone else appearing in the video with you. This is simply demonstrating common
courtesy and respect for your staff and colleagues.
Mention your website address throughout the video.
Get permission from your current clients if youre shooting a video during their inspection on their
property. It demonstrates your professionalism.
Engage in some inspection activity. Walking and talking is okay, but your video should show you
doing something.
End your video with a brief sales pitch, such as Be sure to contact ABC Inspections if youre
thinking about buying a new home.
Provide your business name, logo and contact information, including your service area, as a super-
imposed image before your video ends. In case it gets uploaded to other sites, such as YouTube, your
contact information should be a part of the video that cannot be edited out.
Copyright your video using your business name, the copyright symbol and the year. Again, super-
imposing your copyright notation at the bottom of the last few frames of video makes it difficult to edit out.
Catalog your videos using titles and brief descriptions that will be of interest to consumers so that
they can find them easily, both while theyre searching the Web and searching your site.
Take advantage of social networking sites. Do you have a Twitter account or Facebook page? Be
sure to post a link to your latest videos there to drive traffic to your website.
Dont:
Dont wear green. You may want to use a green screen to superimpose your video onto a different
background. If youre wearing clothes that are similar to the color of a green screen, it will be hard
for the editor to remove the screen without also removing part of your body. You should also avoid
wearing stripes (particularly tight ones), bright red, or all white or all black, as these generally look
bad or visually distort in the video. Also, avoid using an all-black background, as this tends to
darken the overall look of the video.
Dont make your video a straight-ahead sales pitch. You should be (mostly) providing a service
rather than annoying your website visitors with an infomercial. While this approach has some
limited value, it will be far more interesting for your visitors to watch you in consumer-targeted
videos rather than commercials, and they will be less likely to be put off and click off.
Dont stand in front of the camera reading a script word for word. This is boring video. You should
be engaged in an activity and speaking at a natural pace. Pretend that the camera is a person whos
accompanying you on part of an inspection.
Dont act lethargic. Be confident in your stance to reflect your confidence in your professional
abilities. The camera will tend to cloak subtle movements and weak posture. Youll have to go a
little bit over the top for things to look natural on film. Be sure to stand tall with your shoulders
back. Plant both feet solidly on the ground, and avoid rocking from side to side. If you dont know
what to do with your hands, try holding a tool or item that you normally use during the job (such as
a clipboard or some safety gear), or stand with your hands behind your back (similar to the military
parade rest position). Dont lean on anything. Be expressive in your movements when theyre
intentional, and avoid nervous movements, such as tapping your feet or fussing with a tool.
Dont make off-color jokes or engage in non-professional behavior (even if its scripted) during your
spot. While you may want to show that youre an upbeat, funny and relaxed person, you may not
want to have such moments preserved for time immemorial on the Web if they misfire. Remember
who youre creating your videos for and how you want your business represented.
Dont go crazy with post-production. Loud or fast music, and special effects and quick or flashy
edits will do more to distract the viewer than add something worth watching.
Dont make your video longer than two or three minutes. Keep the topic brief.
Dont post your videos in multiple locations. They belong on your website and, ideally, also on You
Tube (which is owned by Google). If you use Twitter, Facebook, or some other social networking
tool, post a link for the video that drives traffic to your websitethats your ultimate goal.
In the end, the most important thing is to be yourself. These tips should help you prepare, but if you over-
think things, you might start second-guessing every word and every movement you make on camera.
Before your shoot, take a moment to remind yourself that youre a great professional inspector and that
people ought to hire you. Take a deep breath, smile, and say, Take one.
Tip: Create a video showing you on the job during an inspection.
Watch My One-Minute Video Why does this sentence work?

It works because people dont want to commit the time to watch a 45-minute video. Alerting visitors to
the fact that the video on your website is only a minute or two long actually entices them to watch it.
(And the argument for including a short video on your website in the first place is compelling. Many
people are visual learners, and the ability to remember information, faces and impressions is also
primarily visually-based.)
The theory for specifically advertising a short video comes from years ago when grocery stores used to
place popular items at the end of long aisles, which forced consumers to commit to walking down them
and past lots of other potential purchases, of course. The strategy eventually backfired as consumers
who saw long aisles began carefully reading the aisle signs at the front of the store before committing
to heading down a long aisle, thereby making their shopping trips much more efficient and shorter in
duration. Consumers basically stopped consenting to having their time engineered for them through the
stores bald attempt to separate them from their cash through impulse purchases.
So, grocery stores resolved this silent consumer revolt by opening up aisles to other aislescreating a
more divergent traffic patternso that consumers could see that, halfway down the aisle, they could
jump sideways to another aisle. Grocery stores gave up precious shelf space to create these intersections
between aisles, and consumers regained some of their freedom while offering up more shopping time.
The compromise worked.
The same strategy works for inspectors who have online promotional videos on their websites, too. Keep
your visitors on your site for as long as possible by giving them useful information, but let them know that
you respect their time by presenting that information sensibly and in a user-friendly format, which includes
videos. Advertising that your video is short lets them know that their valuable time will be well spent.
InterNACHI produces Custom Online Video Ads for its members. See what we can do for you by visiting
YouTube
Google owns YouTube, so it gives YouTube clear preference in its organic search results. Its not unusual
to see a new YouTube video outrank a website that has been up for years. And think about your script
from the standpoint of search-engine optimization. According to Google, their new audio-indexing
system uses speech-recognition technology to transform speech into text and then ranks videos by
spoken-keyword relevance, YouTube metadata, and freshness.
Radio Ads
Many local radio stations are constantly short on new or live content. Offer yourself to them for
interviews. Shows that are of interest to the general public are the best forums for what you offer.
Tip: If youre interviewed on a call-in show, you dont want the host to beg for callers, so have your
employees or friends call in with some pre-written, generic questions that are helpful to a wide variety of
listeners.
Leads
Whenever you meet someone new, always try to find a point in the conversation where you can tell him/
her what you do for a living, and always have your business cards handy to give out.
Deputizing Your Employees, Family & Friends

You should supply your employees, family members and friends with your brochures and business cards
to hand out. If your employees have their own names on your companys business cards, perhaps it
should include only the companys contact information. You might even prepare a box for each of them
that contain a sample of all of your companys different marketing materials.
Instruct Your Employees to Keep Their Eyes Open

Your employees should always be looking around for other services that your clients might need. If you
provide more than one service, your employees should be noticing if your clients need something else
that you sell, and they should report such discoveries back to you.
Hey, boss, while we were at Mrs. Smiths, I noticed that she also needs.
How to Turn Your Field Employee into a Salesperson

You cant. You can turn a salesperson into a field employee with training, but its almost impossible to do
the reverse. So, instead, turn your field employee into walking marketers. Do this by providing them with
brochures that list all the additional services that your company offers. Instruct them to hand out the
brochures to every client they come in contact with. The only thing your employees need to learn to do is
to say something simple, such as, Heres a list of other services we offer.
Tip: You might want to get your field employees to upsell annual home maintenance inspections. You can
perhaps offer them a modest commission for their successful sales.
Ask Your Former Clients for Leads

This is a sample letter that you can mail to your database of former clients. Its designed to get you more work
in several ways. If you havent created a database of the names and contact information of all of your past
clients, you should, and you should work it regularly. By now, your client has probably forgotten your name
and has misplaced your contact information. Building a word-of-mouth business requires a little bit of work.
[Your Logo or Letterhead]
[Date]
Dear [Former Client],
I hope you and your family are well. Its been a while since we last talked, and I wanted to touch base with
you to let you know about some services Im offering that you (or someone you know) could probably use.
[Insert info on your latest news, new services and/or return services.]
If you have any questions about the services Ive already rendered for you, or if you have any questions about
any of my other services that you may be interested in, please give me a call anytime at [Your Phone Number].
Thank you in advance for the opportunity to serve you or someone you know.
Sincerely,
[Your Name]
[Your Company Name]
[Your Phone Number]
[Your Email Address]
[Your Website Address]
Remember, your former clients are most likely to hire you again and least likely to shop for you.
Tip: Dont forget to include several of your brochures and business cards with each letter.
Advanced Tip: InterNACHI members can download this other sample letter to mail to former clients:
www.nachi.org/former-client-letter
Ask Your Vendors for Leads

This is best done by phone. Referrals from real estate professionals are also a good source of leads.
Start a Referral Program

If you dont have a referral program for the clients you get, youre missing out on potential work. Create an
incentive for employees, family members, friends, former clients, vendors, subcontractors, and even your barber
to recommend you. Try offering something like a $50 gift card to any homeowner who refers you to someone
whose inspection you schedule. Email the details of your referral program to everyone in your database.
Jobsite Yard Signs

These signs should display your company name, logo, phone number and website address. Also, if your
company name doesnt explain what kind of work you do, add a tagline that lists the services you offer,
such as:
ABC Pros at Work
Specializing in Rural Home, Outbuilding & Pool Inspections
(123) 456-7890
wwwABCPros-dot-com
Also, add a brochure holder or tube box to the sign (the type real estate agents use) to offer your brochures.
Tip: If your jurisdiction prohibits commercial yard signs, make them caution signs instead (that include
your contact information), as the city probably wont complain about a caution sign. Or, you can park
your work truck on the street for maximum truck signage visibility.
Vacant Lot Signs

Look for vacant lots that are visible from high-traffic roads. Call the owner and see if you can rent the lot
for the purpose of placing a sign. To be legible from the road, the sign will likely have to be much bigger
than you imagine.
Tip: First check with your local jurisdiction to see if signs in vacant lots are prohibited.
Jobsite Door Hangers

Doorknob hangers are marketing pieces that are hung on the doorknobs of homes in the immediate
vicinity of your inspection. The headline could say something like: Your neighbor is a genius! The
hanger should include an explanation that you are currently working in the neighborhood, as well as your
logo, a list of services you offer, and a call-to-action, such as:
Call me on my cell phone while Im in the neighborhood and Ill give you a free consultation.
Whoever hangs the doorknob hangers should be well-groomed and wearing a collared shirt with the
company logo, and perhaps even a photo ID badge hanging from a lanyard around their neck. Check
with the municipality first before sending someone out; some cities prohibit this practice.
InterNACHI's Member Marketing Department can design these for you. Visit nachi.org/marketing
Marketing Tip for Inspectors:

Hit Up the Neighbors with Your Annual Inspections
Many inspectors recommend that their clients have an annual inspection performed every fall. Seasonal
maintenance is extremely important to a home's top condition, and the best time to have an annual
inspection is before the weather turns cold.
In addition to recurring business from repeat customers, inspectors can capitalize on the annual
inspection by alerting the client's neighbors. The neighborhood is really a built-in local market, so
inspectors should take advantage of this kind of close-proximity marketing opportunity.
Upon completing an annual inspection, its a good idea to mail a letter to all the neighbors asking them
if they would like a pre-winter inspection. Include a copy of the testimonial from the client whose
inspection you just completed (but be sure to first ask your client for permission to do this).
You can look up the neighboring homes' addresses on the county assessor's website, and by matching
up the owners' addresses to the homes' addresses, you can personalize each letter. (And if some of the
homes are rentals, you can still send a letter to the owners and offer an inspection, and suggest that it will
minimize and/or pinpoint their own landlord maintenance tasks.)
Heres a sample letter:
YOUR NEIGHBOR IS A GENIUS!
Dear [Prospects Name],
Im writing to let you know that we performed an annual home inspection for [Clients Name] on
[Clients Street]. [Clients Name] has given us permission to send you their enclosed testimonial.
As an InterNACHI member trained and certified in providing top-quality home inspections, I offer my
extensive experience to help you keep your home in optimum condition. Before the onset of winter, let
me evaluate your home and help you discover any deferred maintenance and other potential issues before
they become problems. Winter is the most inconvenient time of year for daily disruptions and costly
repairs, which is why I strongly recommend that you have me perform your first annual inspection now.
Id like to talk to you about our annual inspection service. Please call me on my cell phone at [Your
Phone Number] for a free consultation. I look forward to hearing from you soon.
Sincerely,
[Your Name]
[Your Inspection Company Name]
[Your Phone Number]
Encl. 3: Testimonial, brochure, business card
Annual inspections clustered in the same neighborhoods during the fall can mean big business at a time
when new-home builds and purchases are slowing down for the year. Just a little bit of research (and
some stamps) can mean the difference between a dip and a drop in revenue.
Always Include a P.S.

People read their mail over a wastebasket. To speed up the process of determining what mail is important
and what should get tossed, many people skip to the end of the letter to get to the punch line. Inspectors
should provide an extra incentive to recipients to respond to a call to action, such as including:
Call me now while youre thinking about it.
P.S. At a minimum, your P.S. should quickly re-state your reason for writing.
Every Door Direct Mail Service

Using the Every Door Direct Mail (EDDM) service provided by the U.S. Postal Service, you can reach
homeowners in the area you want to work. You dont even need to know names or street addresses. You
simply identify the neighborhoods you want to target, and your printed piece is delivered with the days
mail to every address.
Teaser Copy
One-hundred percent of the shots Teaser copy is a message pre-printed on the envelope that
attempts to cause the recipient to open it. Dont use teaser
you dont take dont go in.
copy. It just makes your envelope appear to contain junk
Wayne Gretzky mail before its even opened.
Post-Inspection Letter with Neighbor Testimonial

Upon completing an inspection, its a good idea to mail a letter to all the neighbors asking them for work.
Include a copy of the testimonial you ask for from the client whose inspection you just completed.
Heres a sample letter:
Dear [Prospects Name],
Im writing to let you know that I performed a home inspection in your neighborhood for [Clients Name]
on [Clients Street]. [Clients Name] has given me permission to send you the enclosed testimonial.
I offer extensive experience in [Your Services].Id like to talk to you about my inspection services. Call me
on my cell phone at [Your Phone Number] for a free consultation. I look forward to hearing from you soon.
Sincerely,
[Your Name]
[Your Company Name]
[Your Phone Number]
eNewsletters
Inspectors who want to connect with prospective clients, as well as stay in the forefront of the minds
of former clients and other home professionals, should consider creating an e-newsletter to email to
subscribers every month.
The advantages of doing this are many. Newsletters are a great way to improve client retention. Similar to
website videos, the purpose of your e-newsletters should be to provide a public service, but the marketing
value to you is built in. Inspectors can acquire a free customizable template from specialist vendors, such
as MailChimp or Constant Contact.
Many e-newsletters are designed to be smartphone-compatible. Subscribers can scan a QR code that you
can have printed on your brochures and business cards, and this allows them to read your latest news on
their mobile devices so that they dont need to be glued to their laptops.
Emailing the newsletter is free if you have less than a couple of thousand subscribers (terms vary by
vendor). In exchange, youll receive reports and updates detailing who reads your newsletter, which can
alert you to do some friendly and timely follow-up.
Tip: Check out InterNACHIs Homeowner eNewsletter at www.nachi.org/home-maintanence-newsletter
and read about how you can get your clients to sign up for it. You can customize every monthly issue for
each client based on their specific type of home and issues revealed during your inspection. In return, youll
receive all kinds of user data that will help you target repeat business (and new clients) more efficiently.
How to Acquire (and Not Acquire) Subscribers

Inspectors should always save contact information and sort their email contacts in their online address
book for business purposes. Take advantage of the fields in your address book that allow you to fill in
reminders and details about who each contact is, be they real estate professionals youve worked with (or
ones youre trying to get to know), vendors, past clients, and those who have expressed an interest in your
work. This makes inviting clients and industry colleagues to subscribe to your e-newsletter easy.
You can also trade and/or pay a fee for email lists from service vendors, home builders, building suppliers,
and real estate professionals. You can troll for prospective subscribers in the public domain. Dont
forget that those who lead you to prospective clients are themselves good candidates to become regular
newsletter subscribers. Dont discount the long term in any marketing endeavor.
Start by emailing these lists of prospective subscribers a sample of what your newsletters include by way
of an announcement, along with a link to your website, and a few headlines or the first sentence or two of
an informational article that hooks your readers.
You must be careful not to send these contacts your entire e-newsletter unsolicited; they must opt in
by actively subscribing, using a link that you provide them that you get from your newsletter service.
Otherwise, you will be in violation of federal spam laws. Its also a good way to alienate potential clients
and strain current business relationships; busy people dont like to have their time disrespected by being
sent spam from business contacts who flout both federal regulations and commonsense 'netiquette.
Keep It Simple
Once youve worked out the terms of your e-newsletter with your service of choice, take some time to
develop your template. Keep the name of your e-newsletter uncomplicated and easy to recognize so that
recipients will instantly associate it with your business.
Keep the design simple and the layout easy to read; too many visuals, including colors and animation,
may detract from your content, which should be your newsletters focus. Also, most email services wont
automatically display images. Your newsletter should be designed with that in mind and not rely heavily
on images in order to be understood.
There are some elements that all online newsletters must have, including:
a brief description or logline of what your newsletter is, such as A Monthly Newsletter from ABC
Inspections;
an unsubscribe link for recipients who want to opt out of receiving your newsletter;
a contact link to notify you (or your newsletter vendor/manager) of any technical glitches;
your business contact information; and
a copyright notation for each issue.
What to Include in Your eNewsletters

Give careful thought to the order of each item you include in each issue, and its general theme and flow.
For a small fee or barter, you can include ads from contacts and vendors; however, remember that the
thrust of your newsletter is informational, and not a sneaky way to monetize and purvey third-party
advertising, so any ads you include should be lower in the presentation lineup.
Readers scan newsletters. You want to make it easy to find something of interest to them. The more content
your e-newsletter contains, the more important it is to include an eye-catching table of contents. The items in
your table of contents should link to their corresponding areas of the newsletter for easy navigation.
Other items you can incorporate:
a Heres what ABC Inspections is up to this month-type of article to maintain a sense of
timeliness;
consumer-related articles that you or someone you commission can write. Keep these topical and seasonal;
informational articles that are relevant to most of your subscribers;
informational articles that are of interest to the real estate profession, such as local housing trends;
a link to your website;
direct links to your websites videos;
images of an inspection in progress (after acquiring any necessary permissions, which you can forgo
by providing prior notice in your client contract);
images of your staff in action;
information and links for community events, especially those sponsored by you or that youll be
participating in;
links to sites that are important to you (although you should be careful that these are not so
politicized that you will alienate any prospective clients); and
informational articles and links in the public domain that are relevant to your business activities.
Material sourced from the public domain means that you arent required to get anyones permission
to use it. Reproducing copyrighted material on your website or in your e-newsletters requires prior
permission, and possibly a fee, to avoid copyright infringement.
InterNACHI has hundreds of original articles for free use by members. Visit InterNACHIs Inspection
Articles Library at www.nachi.org/articles
What Not to Include

With the exception of ads and static information that your readers will expect to see every month, each of
your newsletters should contain fresh content, and this rotating content should be prominently featured.
Keep the static items lower in the presentation lineup. Remember that the purpose of your newsletter is
to cultivate new business.
So, dont include:
personal information, such as family vacation photos or details about activities not related to your business;
gossip or criticism about anyone or their business. Rumor-mongering or trashing colleagues and fellow
members of the community will do more damage to your image than your targets, and its a surefire way
to turn off both old clients and new ones. Furthermore, you could be sued for defamation or libel;
political, religious and other hot-button topics. A business newsletter is not an appropriate forum
for such opinions;
sounds, music, large images or animation that may take a while to load, which can cause your
readers to close your newsletter without reading it;
any content or links to content that may be considered adult in nature; or
copyrighted information or images. Do not plagiarize content and pass it off as your own. If theres
something online that you really want to include in your newsletter, you must first ask for
permission from the copyright holder (the creator or license holder) in order to link to it. However,
remember that your ultimate goal is to drive traffic to your website, so make sure the content has
some unique or undeniable value before going to that trouble. Including content and links that send
your readers away from your newsletter should be a rare option that you provide (with the
exception of ad providers).
eNewsletter Data and What to Do with It

The data collected by your newsletter manager is essential information that will help you methodically design
your subsequent newsletters. Also, it will help you conduct personal follow-up, based on your individual
subscribers reading trends. You should take advantage of these user metrics, as generating leads is the main
reason for launching a newsletter in the first place. Good marketing is anticipating what your clients want, and
the algorithms involved in collecting user data make your users interests and habits very easy for you to track.
The data you can get from your newsletter manager includes:
how many people click on or open your emailed newsletter;
who these people are;
when they open your newsletter. Special alerts can prompt you to follow up with subscribers
personally, which they will really appreciate;
how much time users spend reading your newsletter;
how often particular users read your newsletter by monthly trends;
which links within the e-newsletter get clicked on the most and which get clicked on the least,
including those of vendors;
the geographical location of your subscribers; and
interactive features, such as auto-respond messages and online polls. These can add a personal
touch for each users experience, which can ignite their anticipation for future issues.
Once you have acquired data, you can make marketing decisions based on it, such as what content is
popular and whats unpopular (including ad providers), how much time users can realistically devote to
reading your newsletter (which may lead you to shorten it, if its especially long), and what theyd like to
see in your issues that you dont yet provide.
As well as demonstrating that youre comfortable with online technology, e-newsletters can arguably
gather more information for you than you actually provide in them. By committing a few evenings
or weekends each month, you can use interesting articles and information that you run across and
save for yourself anyway and insert them in your newsletters. Youll also become more motivated to
research industry trends on a regular basis, and you can parlay your discoveries into fresh newsletter
content. A newsletter lets you to compile this information and package it attractively, and rewards you by
automatically filtering through all the users details to provide you with the solid information you need
to help you focus your marketing efforts for acquiring new business. Its easier than you think, so start
exploring this low- to no-cost opportunity now.
Tip: Send your former clients a newsletter that makes them feel like an insider whos connected to
you while youre subliminally marketing to them. As an example, mention the importance of getting an
Annual Home Maintenance Inspection performed every year.
Creating Customer Profiles for Marketing Purposes

From a marketing standpoint, there is nothing like delivering the right message to the right prospect, at
the right time. There is little sense in wasting money on advertising that reaches prospects that have no
use for your products or services. To customize messages for your potential clients, you need to have
information about theminformation that you intentionally gather and store. This information can also
be used to create loyal customer relationships, whether those clients are repeat customers or whether they
refer you to other new customers.
As an example of how customer profiling works, its been proven that online purchasing is enhanced
when buyers are shown other choices similar to ones theyve already made, or from vendors theyve
already purchased from, or even those whose sites theyve simply browsed. These recommendations,
such as those shown while youre shopping on Amazon.com, or the scrolling ads that appear in your free
email account window, are the result of mining stored data using cookies and analytics. But just because
you may be a one-person operation doesnt mean that you cant do some of this valuable data-mining
yourself, old-school.
Here are some examples of things you should consider trying to capture when profiling your inspection
clients:
the customers age
income level
profession/employer (or retired?)
gender
education level
personality (i.e., Were they pleasant to interact with?)
Is the customer a do-it-yourselfer?
How long has the family been in the home?
personal interests and hobbies (as evidenced by items around the home)
Do they have pets?
household size and composition:

single?
single parent with small children?
single parent with school-age children?
single parent with teenage children?
couple?
couple with small children?
couple with school-age children?
couple with teenage children?
couple with children living away from home?
extended family in the home (such as elderly parents/grandparents)?
any special-needs family members?
You should also compile data about the home itself, such as:
location
the age of the home
the size of the home
the last sale price of the home (and last assessed taxes)
any outbuildings, such as garages or barns?
Does the home have a swimming pool?
What type of roof?
What major repairs are evident?
What upgrades have been made (and when) according to any permits that were required to be
drawn? (This information is often available through the propertys tax assessment records.)
Dont forget to track and update information having to do with your own interaction and transaction(s)
with your clients, such as:
products and services you have previously sold them
What did they buy?
reasons for buying?
How often do they buy?
How did they hear about you?
website?
review site?
friends or family?
colleagues?
real estate professional?
trade show?
brochure?
e-newsletter?
print ad?
products and services you have previously marketed to them
How did they prefer to communicate with you (phone or email)?
What were the results of the Client Satisfaction Survey you asked them to fill out the last time you
worked for them?
You can gather all this information from a number of sources, including on the jobsite, from your own client
paperwork, and from public records (such as those found in person or online through the county tax assessors
department, and other public sources). Each time you interact with your customer, his/her profile should evolve.
By entering this data into a basic spreadsheet program, you can not only keep track of client data in an
organized way, but you can use certain information for occasional targeted campaigns that focus only on
certain clients in certain areas or those having specific identifiers or demographics.
If you send out monthly e-newsletters to your past clients, you can use some of this information to
customize them for your subscribers. This personalized touch will make your marketing memorable.
Its not necessary (and not very smart time- or money-wise) to launch only single-note, generic
advertising campaigns and then cross your fingers and hope they reach someone who needs what youre
offering. These days, its easier than you think to actually target clients who want your services.
There is a surprising amount of easy-to-access customer information that you can plug into your own
marketing plan, and some of it you simply have to observe or ask for; the rest you can find online, and
without paying for it, like the big dogs do. So, make the most of your marketing by customizing the right
message to hyper-target the right customer at the right time.
Working the Public Records

Public records are exactly what their name implies: theyre records that are available to the public. While
increasingly more institutions that accept, record and store records have put many of their documents
online for convenient remote access (depending on the type, size and location), there exist offices that
still require an in-person visit (and perhaps a small photocopying fee). Depending on the type of record
youre after, you may be able to view it only on the premises.
Becoming familiar with your local government offices and agencies, as well as the documents they
maintain that are available to you as a citizen, can guide you to leads that you may not have considered
before. With some curiosity and preparation, youll find records that are perfectand perfectly legalfor
you to exploit for your marketing.
Mining Building Permits

Head down to your local building and zoning department and mine their database of new building
permits. Sending these residents a letter telling them about the services you offer and that youre
available to help them could be very fruitful. You can get a head start on your search by going online and
reading the meeting minutes and upcoming agendas for your local planning and zoning commission or
department so that you know about new projects going up. This information can also give you some clues
about otherwise attractive projects that are experiencing problems getting approved, zoned or funded, as
these may not be worth investing a lot of time in trying to sell your inspection services to until theyre
green-lit by The Powers That Be.
Mining Real Estate Transactions

Your local newspaper likely publishes a list of recent real estate transfers. New owners are often looking to
renovate, and sellers are often new owners, too. Its a great idea to send these folks a letter listing your services
and telling them that youre available to help them with inspections for any projects theyre contemplating,
especially because many new homeowners may have their home-improvement projects on their to-do list, but
not the inspector for the work. Your well-timed marketing letter may be more welcomed than you think.
Mining Public Tax Records

Your local county tax assessors office maintains a list of all real properties under its jurisdiction. In
these records, youll find a wealth of comprehensive details about the property, such as: the year it was
built; its architectural style or type (including foundation); its legal description; the type and date of any
renovations that required a permit; the number of rooms it has and its overall square footage; whether
there are any attached or ancillary structures on the property; and the type of utilities it uses.
Additionally, the record includes: a history of its transfers (including refinancing); the type of document
used to transfer or refinance ownership; the assessed value of the real estate; the amount of the most
recent taxes assessed; the name of the owner of record; and the address that the property tax bill is mailed
to. The information in these records can help you target the affluent or other type of ideal prospect and
craft your letter to include important, specific details.
Tip: Remember that mailing your marketing letter to the property address doesnt guarantee that it will reach
the property owner, especially if its a commercial property or a rental. However, mailing your marketing
letter to the address noted in the public record (where the propertys tax assessments are sent) probably does.
Associations
You should also consider mining housing-related associations, such as neighborhood homeowners
associations (HOAs), local investor groups, the Better Business Bureau, and your Chamber of Commerce.
Gear your letter specifically to your recipient so that it has a better chance of not going straight into the
trash.
For instance, for a member of a real estate investors group, start your letter with:
As a real estate investor, youre probably interested in
Use some creativity to anticipate the types of services that you offer that may be most attractive to your
targeted group. If you have a close friend or colleague who belongs to any of these kinds of associations,
conduct an informal interview with him or her to find out whats currently on their radar so that you can
tailor your marketing to be timely and effective.
List-Sharing
List-sharing is another efficient way to market because its simple and complementary. It works like this:
You give your mailing list to a company that doesnt directly compete with you, and they give you theirs.
Cross-Mailing
Offer to include a flyer from a non-competing business in one of your mailings in exchange for your flyer
going out in theirs.
Tip: Make sure the extra weight of the flyer doesnt require an increase in the cost of postage for either party.
Be Careful
Dont accidentally send a discount offer to a client you recently charged full price.
Maintaining a basic database of the dates of mailings, the types of marketing pieces you send out, and
the recipients you target can prevent you from duplicating efforts and annoying potential clients, as well
as help you pinpoint which campaigns are the most (and least) effective. Your marketing should evolve
based on its response, or lack thereof.
Getting in Front of Your Prospects
Offer to provide all the hot cup sleeves your local coffee shop can use.
You can buy these for pennies apiece. Have them printed to say
something along the lines of:
This cup sleeve is brought to you by
ABC Inspections,
Hobokens Premier Home Inspector.
These sleeves act just like a business card, so dont forget to include your
business name, logo, phone number, website address, and list of services
you offer (if theres room). Get your company right in the face of prospects
every morning. The best part of this low-cost marketing piece is that
someone else is handing them out for you. Talk about repeat impressions!
Tip: Most of these sleeves are made of compostable cardboard. So, while youre having them printed
anyway, you might as well tout that they are biodegradable or made from 75% post-consumer waste,
or whatever applies. Remember that being green sells.
Press Releases
Inspectors should use the format of the standard press release to make announcements on their websites
and inspector blogs. This lends an official quality to any announcements that deserve particular attention
or that are time-sensitive.
This will help the website visitor distinguish between sales-type information and general news
announcements about the inspectors business.
Press releases can also be emailed to business contacts to help spread the word, as well as increase
essential SEO hitsa huge advantage of having your press releases searchable online. Since they are
considered soft marketing, press releases are more likely to be widely distributed by the recipients while
having the same impact as paid advertising.
Some good uses of press releases include announcing the following:
introducing new staff;
the formation of new partnerships with consulting experts or other industry-related personnel;
the inspectors having earned new training accreditations and/or certifications;
offering new types of services;
the businesss relocation or expansion;
a change in the businesss name or contact information;
the inspector joining industry-related associations, such as InterNACHI; and
the formation of a new InterNACHI chapter, with the sender of the press release as its president or
spokesperson.
Heres a sample press release:

CONTACT: John Smith, President
(720) 555-1212
john.smith@abcinspections-dot-com
wwwabcinspections-dot-com
FOR IMMEDIATE RELEASE
BOULDER, Colo. (August 22, 2015)ABC Inspections is pleased to announce that John Smith is
now credentialed as a Certified Master Inspector (CMI), which is the inspection industrys top
professional designation.
The Master Inspector Certification Board has awarded the Certified Master Inspector (CMI)
designation to Mr. Smith for demonstrating the highest level of competency by completing 1,000 fee-
paid inspections and/or Continuing Education credit hours, for having been in the inspection business
for at least three years, and for abiding by the industrys toughest Code of Ethics.
Mr. Smith wishes to thank his clients and colleagues for their continued support of ABC Inspections.
Homeowners may schedule their inspection by calling him at 720-555-1212 or by visiting ABCs
website at wwwabcinspections-dot-com.
###
ABC Inspections has been serving Boulder County for the past 20 years, specializing in historic home and
new-construction inspections, with an emphasis on energy savings.
Note the various conventions, elements and formatting in the sample press release, from top to bottom,
which should be used for all press releases (as they will lend your press release legitimacy and a better
chance of being published):
1. Your name, title, and contact information (but not mailing address), as well as website address,
should be included following the capped and (optionally) bolded word CONTACT. This will
give the staffer who receives your press release an easy way to instantly contact you without having
to hunt for your information. The press release doesnt have to be issued by the company president,
however. But the person who can field questions about it (should any arise) should be the one
noted as the contact person. (The companys full name and snail-mail address are already included
in your letterhead on which youll include your press release, so its unnecessary to include them in
the line for your contact information.)
2. The header of a press release is FOR IMMEDIATE RELEASE, which should be centered and
bolded, and optionally italicized. Some organizations send out their press releases before they want
them actually released; this gives the recipient extra time to organize multiple press releases from
different entities, etc. In this case, the press release should read EMBARGOED UNTIL AUGUST
1, 2013. The option of embargoing a press release also allows the writer to make any changes and
send a revised press release before the actual release date. An embargoed press release should be
sent out only as needed. Typically, most press releases are for immediate publication.
3. The city is spelled out using all capital letters.
4. The state or province is abbreviated in the style originated by the Associated Press, which is the
style guide used by newspapers. Because press releases, as a form, fall somewhere between
advertisements and actual news, the AP Style guidelines are followed for press releases.
5. The date is enclosed in parentheses. Except for month names that are short (including March, April,
May, June and July), they are also abbreviated using AP Style, such as Jan., Aug., Sept., and so forth.
6. Following the date in parentheses is the em-dash or double-dash, without any spaces between the
date and the body of the press release.
7. The body of the text follows; it can be more than one paragraph, with the main announcement in
the first sentence, followed by additional supporting information. The press release in its entirety
should not exceed one page. Make the news timely and focused; save your kitchen-sink
marketing for other types of mailings.
8. The end of the press release is indicated by a triple hash mark that is centered on the page. This is
another AP Style convention that indicates to both newspaper editors and radio announcers where
the press release actually ends.
9. The italicized information below the hash marks identifies the person or organization supplying
the press release. This information is straightforward and factual but may have a mild marketing
tone to it.
When emailing your press release to other parties, such as past clients, real estate professionals, and
industry associations and organizations, be sure to put your press release on your letterhead and convert
it into a PDF, and email that as an attachment, indicating in your emails subject line that it is a press
release, so that its timeliness will be readily understood. This will give your recipients the option of
posting the entire document on their own website (which will display your business letterhead), or they
can simply copy and paste the text. Your press release should be no longer than one page and should
contain no photos, graphics or pictures, except those that may already appear in your company letterhead.
Press releases should be used sparingly so that your companys legitimate news doesnt get ignored
because youve attempted to disguise routine marketing as something newsworthy. Marketing doesnt rate
the same level of attention, especially when you are sending out your press release to third parties.
Some reasons that press releases should not be used include announcing the following:
special sales or discounts;
non-business-related news, including news of a personal nature;
endorsements of other businesses, entities or products; or
news or information (such as a press release, white paper or news article) that is plagiarized from
another source and repackaged as your own. Your press release should be specifically relevant to
your business, rather than to your industry at large.
Press releases are a great way to announce news affecting your business that lends legitimacy to its
importance. Used with discretion, they are a meaningful way to cultivate your connections with people
and organizations that can help indirectly market your business and services.
Tip: Be sure to check out www.CertifiedMasterInspector.org to see how you can become a CMI.
Tracking Results
You must track where your leads are coming from, how much
What gets measured gets done. those leads cost, how many of those leads convert to inspections,
and the profit margin on those appointments. The success of any
Tom Peters lead-generation program is determined by its cost-per-dollar of
profit generated, as represented by a percentage.
For example, lets say you put together a multi-piece mailing that includes a cover letter, a testimonial
from a local client, a brochure, and a business card. Now, lets assume that you mail it to 100 people who
live near an inspection you recently completed for another client. If the piece costs $2 with postage, your
cost would be $200. Now, lets say that you get 50 leads from that mailing, and 15 scheduled appointments
for an inspection. It cost you $200 to generate 15 inspections, for which youd charge between $350 and
$500 each, on average. Not a bad marketing investment.
Inspector Outlet's Report Presentation Kit

Many inspectors rely on the same marketing techniques as their competitors. They dont understand the
competitive edge they will gain if they put just a little more thought and money into their presentation.
InterNACHIs Home Inspection Kit, available to InterNACHI members at www.InspectorOutlet.com,
includes everything that a Realtor wants to see in a presentation kit:
a place for an inspection report;
a pre-closing checklist;
a copy of InterNACHIs Standards of Practice
for Performing a General Home Inspection;
a copy of the International Standards of
Practice for Inspecting Residential Properties;
a copy of InterNACHIs Code of Ethics;
a copy of InterNACHIs Glossary of Terms; and
a copy of Now That Youve Had a Home Inspection.
all in one attractive package.
Follow these instructions to learn what to do with
the kits once you receive them:
1. Call all of your existing Realtor contacts to tell
them you have just updated your entire inspection
package, and that you would like to stop by to show it to them and leave them a sample. You can
tell them that you need only five minutes to show them your new system. They may be hesitant to
give up their time, but its important that you see them in person. You most likely get most of your
inspection referrals from about 20% of the Realtors you know (following the 80/20 Rule). Even
though you get referrals from them often, you probably do not actually see them all that often in
person. This is a great opportunity to have a little face-time with them. Just calling them up to say
Hi! is great, but you really should have a reason to see them and take up their valuable time. To
the 80% of the Realtors who give you 20% of your inspection referrals, it is even more important to
see them, and this gives you a great reason.
2. Now that you have confirmed some appointments, you need something to say when you get there.
If they are pressed for time, get right to the point and keep it to about five minutes. The longer you
are there, the better your relationship will be. The better you know someone, the higher the
likelihood that they will recommend you. What you need to show them is that you have upgraded
your entire presentation package. You now use a printed binder that includes easy-to-read tabs, a
glossary of terms to help their clients better understand their new house, and a pre-closing walk-
through checklist for them to use after the inspection and just before they go to the closing. Of
course, your new report presentation package also includes Now That Youve Had a Home
Inspection, the home-maintenance guide about how to preserve the value of their home (a gift for
them to keep). Ask for some business cards and offer to put one in the binder so their client will
always have it on hand.
Point out that, unlike other inspectors who just staple their reports or put them in a 10-cent folder,
your new inspection kit is way too nice for someone to discard, and because it has The Homeowners
Handbook inside, they will probably keep it on their bookshelf.
1. You should offer to leave the Realtor a copy as a tool for him to show the different inspector
options that are available to their customers. Most likely, you will be the only inspector with
enough forethought to have given a sample report with a full presentation kit.
2. You should point out that one of the main reasons you upgraded to this new package is your belief
that whatever the inspector does reflects back on the Realtor, and you want to bring your image up
to the highest level possible so that everything you do makes the Realtor look even better.
3. Ask if there is one other Realtor in the office whom s/he respects, is a professional like himself, and
who might like to see the benefits of your professional presentation kit. Ask if that Realtor is
available and if you could you be introduced right now. If that is impossible, just leave an entire kit with
the front office and then follow up with a phone call. When you call back, you have a reason to call;
its to see if he got the package that you left him and to tell him that the reason you left it was
because, of all the people in the organization, your Realtor friend thought that he was the ONE
person in the organization who might appreciate this upgraded professional package the most.
4. Also ask if you could leave a copy in the lobby so that the public can compare the different
inspectors in the area. If you are given permission, write Lobby CopyDo Not Remove across
the binder with a magic marker so it will stay there and not walk off with someone. For this one,
glue your business card inside so that it stays there permanently. Always be sure to leave plenty of
your brochures and business cards in the front and back pockets of the binder. Stop by on a regular
basis to replenish the brochures and cards. That also gives you another opportunity to interact with
agents in the office.
The Marketing Tool That Keeps on Marketing

Make sure your local real estate office has at least one.
What are real estate agents reading while waiting for you to finish the home inspection? Make sure it isnt
the sports page! Give them something interesting to read.
Fill this 3-ring binder with some of the following:
some local articles about real estate (from the local newspaper or the Internet);
multiple copies of the rack card for InterNACHI's Buy-Back Guarantee Program;
multiple copies of the handout for InterNACHI's Negligent Referral Program;
multiple copies of the state-specific Continuing Education for Real Estate Professionals postcards;
multiple copies of the article What Really Matters;
multiple copies of the article Pre-Listing Inspections;
a copy of InterNACHIs Code of Ethics;
a copy of InterNACHIs Standards of Practice for Performing a General Home Inspection;
a copy of InterNACHIs Continuing Education Policy;
copies of your educational Certificates of Completion;
your marketing literature, flyers or brochures;
household tips, maintenance advice, etc., found in various articles at InterNACHIs Inspection
Articles Library (www.nachi.org/articles);
a copy of your InterNACHI Membership Certificate (www.nachi.org/mycertificate);

a copy of your E&O insurance certificate (if you carry insurance);
a copy of your state license (if your state issues them);
copies of a few reference or thank-you letters from past clients (examples to follow);
a copy of Is Your Inspector Blind? (www.nachi.org/blind);
a copy of InterNACHIs home inspection Glossary of Terms;
the seller inspections sample letters;
a copy of a sample home inspection report;
a copy of Now That Youve Had a Home Inspection; and
a copy of My Promise to You. (www.nachi.org/promise)
Make sure one of your flyers or business cards is actually taped to the inside cover. Do not include
anything that indicates that you are a Candidate or Associate member of any other inspection
association. These derogatory terms will work against you (especially on the Internet). Many agents
blacklist associates and candidates.
The words International Association of Certified Home Inspectors alone have a strong marketing value.
This is especially true with agents who are unfamiliar with you or sellers' (listing) agents. The binder itself
says a lot about you and your inspection service.
Some members have created labels on their own color printers that say Please Read or include their
contact info. It is not difficult to match the labels color to the blue of this professional 3-ring binder.
However, dont personalize the outside too much. You want the outside to appear to be a general
reference manual from a national association.
If you notice the real estate agent sitting down, offer this binder to read. If you notice the real estate agent
taking an interest in it or if s/he asks to take some of the literature in it, offer the entire binder to them to
take and keep.
Permit sellers to read through them, too. Most sellers are also buyers and you may get another inspection.
You can find many of these products (postcards, rack cards, etc.) at www.InspectorOutlet.com
Nicks Tip
The time, energy and cost of producing nicely packed binders makes them too expensive (unless you
form a family assembly line) to give out to sellers in hopes that theyll use your services on the buying
end. Sellers can potentially give you only one inspection, at most. However, real estate agents will give you
many inspections. Let them have the binder to keep. It is too nice for them to throw away and appears
to be an office reference manual because it is from a national association, not a specific inspector. It will
likely be kept on their office book shelf or in their real estate office library surrounded by other real estate
agents. So, make sure at least one of your business cards or flyers is taped to the inside cover.
Tip: If youre leaving the binder at a real estate office, take a marker and write DO NOT THROW OUT
over the back covers white check mark. Write it a little sloppy and at an angle over the check mark. I
wont explain why... Just trust me on this one.
If you have questions or suggestions, please email Nick at [email protected]
To order, visit www.InspectorOutlet.com
----- Original Message -----

From: Steve Henderson
To: Nick Gromicko
Sent: Tuesday, August 01, 2006 1:31 PM
Subject: InterNACHI binders
Dear Nick,
My name is Steve Henderson. I am the owner of 1st Choice Home Inspections. I have been an
inspector in Texas only a short time. I have 12 years prior experience as a home builder.
I have been following all the marketing info that I can find on your website. And I want to thank
you for such a great job. I recently got a case of InterNACHI binders. I copied all the suggested
documents, added a few of my own, and had Kinkos print it all on card stock with their high-end
laser printer. I began passing these out to the most successful Realtors, when one lady phoned me
and said that there were three other ladies in their office wanting a notebook. Wowpeople asking
me to market to them! Amazing. I went and met two of the ladies at this office, which just happens
to be one of the largest in my city. I spoke with them about doing pre-listing inspections and offered
to do one complimentary for them. They loved the notebook so much, they asked if they could show
it to their broker. Of course, I told them, sure.
Well, long story short, I have now been invited to give a presentation to all, around 30 Realtors in
this firm. I wanted to ask if you have any specific info that I should use. Also, I was thinking of
spending most of the time promoting pre-listing inspections, which, according to the Realtors in
this area, no one else is doing. Yea! Any info or realtor testimonials about pre-listing inspections
would be greatly appreciated.
Steve Henderson
How to Get Real Estate Agents to Hand Out Your Card

by Nick Gromicko
As a REALTOR for many years, I dreaded the thought of having to listen to a local home inspectors
presentation at the mandatory Tuesday morning sales meeting. Home inspectors are so boring and never
offer any information that is useful to my real estate business: Hi, Im Bob from ABC Inspections. Im
thorough, I arrive on time, uh did I say I was thorough? Uggghhh!
So, when I became a home inspector, I knew I needed to do something better, something interesting, and
something that would actually be useful to real estate agents.
I came up with this:
I asked the broker/owner/manager of the real estate office if I
could bring in a truckload of insulated concrete forms (ICFs) and
demonstrate how a corner of a foundation is constructed using
ICFs. I also explained that I was going to bring in a stack of
3.5x8-inch cards with all the sales talking points for ICFs printed
on them. The cards would help a listing agent highlight a home
with an ICF foundation, and theyd help a buyers agent talk
intelligently about ICF foundations when showing a home built
with them. The cards were sized to fit in the glove compartment
of the real estate agents car. I said that I would provide enough
cards for agents who wanted to give them out to their clients who
were buying a home with an ICF foundation.
The presentation was very dramatic. Setting up the block corner
gave me something to do with my hands and allowed me time to compose my thoughts between periods
where I would turn to the audience of agents and tell them about the next benefit of ICF construction. I
also passed around one of the insulated concrete forms, since theyre light. Some agents actually stood up
to watch and listen to my presentation. You know youre keeping your audiences attention when they rise
to their feet.
At the end of my show-and-tell, I offered the cards. Every agent took them until I ran out. The broker/
owner/manager asked if she could call the manager at one of their other offices and have me repeat
my presentation at their sales meeting, too. Word got around town, and I eventually gave that same
presentation at many real estate offices sales meetings.
I was often asked to leave the ICF corner and a stack of the cards in the meeting room for an extra week
so that agents who missed the presentation could see it and get some informational cards.
Agents would also call me when they ran out of cards. It was really great for my inspection business to
have those talking-point cards in the glove compartments of all those agents vehicles knowing that they
were being handed out to all those consumers who were about to hire a home inspector.
You can probably guess what was on the back of those cards: my inspection companys contact
information.
I accomplished so many things at once with these presentations:
1. I was able to personally introduce myself to dozens of real estate professionals gathered in the same
room at the same time.
2. Rather than make an uninvited nuisance of myself, I helped take the monotony out of their typical
sales meetings, which was another way I made my presence welcome and myself memorable.
3. I was able to demonstrate my competence and knowledge, and I offered them freely to the agents
so that they could do the same for their clients.
4. I forged a bond with these professionals so that Id be at the top of their list when they were
recommending a home inspector.
5. I got them to market for me by passing out my cards.
You dont have to be a whiz at PowerPoint or an expert in construction to do what I did. When you know
that youll have a captive audience, you need only present an idea that theyll find useful and informative
enough to pass along, even if it makes them sound like theyre the expert. The relationship you create
with real estate professionals is give and take, but you both have the same goals in mind: to serve your
clients, and to close the sale.
Remember that you can take any type of concept to make this marketing strategy work. Find some local
product or trend that may be especially popular in your area. Green homes, water features, septic systems,
pools, barns, historic homes, bamboo flooring, Xeriscapingthe ideas are endless. But it helps if you
have the pulse of your service area, or at least an idea of the local listings, which are available as a matter
of public record.
Once you land on an idea for a presentation, you dont need to spend weeks putting it together; just find
the manufacturers information and build on that. When I did my presentation on ICFs, the manufacturer
provided facts and statistics on how strong ICFs are, their superior insulative value, etc. If you want to
add some demonstration component like I did, you can look for DIY videos on YouTube, or visit a local
installer. It just doesnt get any simpler.
Being innovative with your marketing doesnt mean you must be a genius researcher or gifted at oratory.
It requires motivation and a little creativity. Youre not likely to receive a random request from your local
real estate office to give a presentation until they know its value; likewise, you cant wait for an invitation
to be bold in your business.
Every Link in Your Lead-to-Profit Conversion Chain Must Be Strong

If you increase the number of leads that a mailing generates, increase the number of appointments
booked, increase the number of inspections, or increase the amount of profit on each project, you earn
much more profit. Always be trying to strengthen lead conversion.
Converting Calls into Appointments

What happens when your phone rings? How is your phone answered? It needs to be answered quickly
and properly, every time. Catch the call. You should have instant access to your calendar every time
your phone rings so that you can book an appointment. Your prospect will judge your business based on
their interactions with you over the phone.
Remember to smile while talking on the phone; its a fact that an upbeat facial expression can be
transmitted through ones voice and speech. Regardless of how hectic or stressful your day is, do not
convey this to your caller. And under no circumstances should you make disparaging remarks to your
caller about anyone else you deal with, whether its an over-billing vendor, a late office staffer, or (the
kiss of death!) another client, regardless that any of your complaints about them may be justified. While
you want to engage your prospect using a sense of trust, he or she is not your confidant. If you drop
absentminded little tidbits about the everyday incidents on the job that are annoying or a recent source
of tension for you, your caller will doubt your leadership and assume youll add stress to their lives. Dont
use negative conversation as a way to establish a business relationship. Leave the cares and concerns about
your other appointments and company issues outside the realm of your interactions with your prospects.
Focus only on them and what they want.
To that end, minimize workplace distractions. If youre on the road when a sales call comes in, pull over
and take the call. If youre in a noisy area of your office, close the door or window, or find a quieter place
to take the call. If your caller believes that theyre phoning at an inconvenient time and you do nothing
to mitigate it, they will feel less valued as a customer and may reconsider hiring you. They want someone
who can give them the undivided attention they believe they deserve, because they do.
Ending a phone call effectively includes summarizing the call. Say, Mrs. Smith, I have you scheduled for
our appointment on Tuesday, May 5th at 11 a.m. Is that right?
Wait for your clients acknowledgement. This recap will help reduce errors in scheduling. Before ending
the phone conversation, ask your client if there is anything else that your company can do. Give your
name again: My name is Mary. If theres anything else we can do for you, or if your schedule changes, feel
free to call me. Until then, Joe will see you on Tuesday.
Listen to Your Game

Using an inexpensive digital voice recorder or a phone jack and mini-recorder plugged into your landline,
listen to both the way you answer the phone and the way you interact with potential customers during
a sales visit. (Before you tap your own phone, check with your states laws about recording your phone
conversations, as it is illegal in some states.)
Listen for:
your general tone of voice. Are you friendly and cheerful, or are you stressed and anxious?
your enunciation and the clarity of your speech. Are you speaking too quickly or too low, or are you
relaxed and articulate?
your willingness to listen without interruptingthis is especially important in conversations that
you want to end in a scheduled inspection;
whether you respond appropriately, such as by voicing conversational cues to signal that youre
actively listening, and by repeating back what your client says to you; and
your closing. Did you actually ask for an appointment?
Tip: Ask your friends and family members to listen to some of the recordings and have them comment
on what they hear.
You Cant Sell Unless You Get an Appointment

Some price shoppers dont think its necessary for you to meet with them. They think you can give them
a price over the phone. You have to get an appointment to sell these types of prospects. So, ask questions
about the property, the system, or the component that the prospect probably cant answer.
Try something like this:
I can probably help you over the phone if you can tell me. And is it currently.?
As soon as the prospect admits s/he doesnt know the answer to one of your questions, respond with:
Oh, then, Im going to have to come over and look at it before I can help you. When would be a convenient
time for me to come by?
If you get an appointment but not the scheduled inspection over the phone, be prepared to provide an
estimate. But make sure your prospect knows that the cost (if not free) will be credited toward their
inspection fee. Do what you can to lock up the job.
Work Every Lead to Death

A lead is a terrible thing to waste. When you leave a lead unclosed, its like leaving money unclaimed. The
lead you worked hard to acquire, which you then pursued with an appointment, could be waiting for one
more nudge. Dont give up on any lead.
Tip: If you are too busy to work a lead, give it to a competitor you trust, and ask him/her to return the favor.
Before the Appointment

Before you go on an appointment to provide an estimate, first perform some basic online research about
the property and potential customer. You can find out the price of the home, the location and what kind
of area it is, whether your prospect is a professional or has made the news or is a philanthropist or civic
activist, etc., etc. Anything you find doing ten minutes of research of the public record can help you get a
feel for the prospect. If you discover that you have something in common with him/her, this information
can be a great ice-breaker to help establish rapport. Plus, your prospect will realize that youve done your
homework and have come to the appointment prepared to secure his/her inspection. Thats what winners
do, and its a tactic that impresses other winners.
Tip: You can also do similar online research on the property address.
Call the Prospect to Confirm

Before you leave for the appointment, call the prospect and let them know you are on your way. This will
reduce no-shows.
Professional Attire
Should an inspector be judged by what s/he wears?
Know first who you are, We all like to think that people judge us objectively
and then adorn yourself accordingly. on our merits. But the reality is that strangers tend to
stereotype us quickly. So, proper attire is an important
Euripides
part of an inspectors success. An inspectors core
product is him/herself, and the product should be packaged professionally. The following are some tips
for professional inspector attire, whether youre showing up to try to secure the inspection, or whether
youve already scheduled it.
Clothing
Never arrive to an appointment in dirty clothes. Its fine for clothes to get dirty during the
inspection because the customer expects this to happen.
If the inspection will require you to get dirty, consider bringing coveralls or a Tyvek suit to wear
over your clothing.
If you have more than one inspection appointment scheduled for the day, consider bringing a
change of clothes or at least a fresh shirt.
Consider dressing up a bit (perhaps by wearing a tie) when working in more expensive
neighborhoods, and dressing casually in more modest neighborhoods.
Dress for the type of property. An inspection appointment at a horse farm may require boots. A
dentists office may require shoe covers.
Dress for the climate. Shorts are fine in southern and beach areas but are often not adequate (or
professional-looking) in cooler, northern climates.
Cut-off jeans and gym shorts are not appropriate. Nicer shorts with pockets to carry small tools are
acceptable, depending on the weather and region.
Khakis or jeans can both be appropriate, depending on the client base.
Tank tops and sleeveless t-shirts are never appropriate on any appointment.
T-shirts are generally not recommended unless they sport your company logo or your companys name.
Polo shirts and collared shirts are fine, as are sports jackets.
T-shirts emblazoned with logos for sports teams or political or pop-culture references are never
appropriate. Such messages and images can passively offend clients.
A suit is not appropriate, as it implies that youre not a real inspector, but only a salesman.
Shoes should be lace-up and rugged.
In warmer climates or on summer days, its acceptable to wear clean tennis shoes or boat shoes.
Outside of beach towns, open-toed sandals are not appropriate, even in summer.
Female inspectors should not, of course, wear short dresses or high heels.
Bring an extra pair of shoes. Boots or work shoes can be swapped for a nice pair of slippers, shoe
covers or sneakers before entering living areas. Never track mud, roofing tar, or pet droppings into a
home. Also, some customs require the removal of shoes and hats upon entry.
Personal Hygiene
Before an appointment to provide an inspection, make sure you have:
showered;
brushed your teeth, flossed, and used mouthwash;
trimmed your nails;
shaved or trimmed your beard, if you have one;
combed your hair; and
applied deodorant. Also, go easy on the cologne/perfume.
Between appointments, freshen up with a travel bag that contains:
a hand mirror (or a camping mirror);
a comb or brush;
mouthwash;
deodorant;
a spare bag for dirtied clothing;
chewing gum (preferably a minty flavor); and
wet-naps or waterless hand cleanser to clean and sanitize your hands before meeting with the client.
What to Bring
Bring the following to the inspection appointment:
your business card;
your brochure;
testimonials from local clients (if you have them);
copies of your licenses (if licensing is required by your state); and
a leave-behind packet that contains the items listed here and other more detailed marketing pieces.
Dress Rehearsal
If youre out of practice or under-tested, its a good idea to For every pass I caught in a game,
have a co-worker or friend pretend to be a new prospect in
order to help you strengthen your sales skills and work on I caught a thousand in practice.
your soft skills of interpersonal communication. Instruct Don Hutson, legendary wide receiver
him or her to be as hard on you as possible as you attempt for the Green Bay Packers
to close the sale.
This is the safest kind of arena to prepare for all kinds of interactions so that, during the real thing, you
can respond confidently, no matter how the meeting goes.
Meeting a Prospect/Client for the First Time

Here are a few recommendations for what you should do on the day of a meeting before your
appointment:
Make sure that your company name is prominently displayed on your vehicle.
Wash your vehicle in the morning before your first appointment of the day.
Schedule enough time for lunch. Avoid eating in your vehicle, but if you do, check your clothes for
food stains before arriving at the appointment.
Do not pull into your prospects driveway with your radio or CD player blaring, whether its music,
commercials or talk radio. Anything loud is annoying and disrupts the environment, and shows a
lack of respect for the neighbors.
If youre on your cell phone when you pull up, quickly conclude your call before exiting your vehicle.
You want your client to feel that s/he is your only priority.
Dont embarrass yourself by allowing empty cans or other trash to fall out of your truck when you
open the door.
Dont arrive at the appointment smoking or chewing tobacco.
Dont spit.
Dont slam the door of your vehicle.
Dont arrive carrying a cup of coffee or other beverage. Keep at least one hand free so that you can
greet your client with a handshake.
At all times, particularly when meeting a client for the first time, you ought to have a calmrather
than a rusheddemeanor, even if youre running late.
If youre running late, call your prospect to let them know. When you arrive, acknowledge your
tardiness and thank your prospect for their patience.
Have your business card ready as you approach the property.
Wear a nice watch. It shows that you respect your clients time.
The Handshake
People tend to unconsciously judge another person by their handshake. There are ways to shake hands
properly that leave a positive impression.
Grasp the other persons hand so that your palms touch.
A firm, hearty handshake gives a Provide a firm grip. Give an intentional shaketwo or
three actions, at most. Do not hold the other persons
good first impression, and youll hand tightly or test his or her strength. While shaking,
never be forgiven if you dont live make eye contact to show that youre interested in the
up to it. other person, and also to pick up on the other persons
mood and non-verbal clues. Then release. Thats it.
P.J. ORourke, American writer
and humorist If you avoid shaking hands with either gender, the
person may consider it a sign of disrespect. Also, a
limp handshake expresses discomfort, or a lack of strength or self-confidence. These are non-verbal
impressions that you may accidentally convey based on your handshake, whether or not such attributes
are true.
You can greatly control the impression you give using non-verbal cues and body language, starting first
with your smile, and then with your handshake.
Body Language
Research says that people tend to respond less to what you say and
I speak two languages: more to your body language. Your tone of voice is the second most
body and English. important factor in face-to-face communication. What you actually
Mae West, American actress say ranks third. Therefore, be aware of what you are physically doing
and how your clients may perceive your body language and actions.
When youre simply in the presence of another person, you are communicating. What is mostly being
communicated is what youre not saying. One UCLA study suggests that 93% of our most effective
communication comes through non-verbal communication.
We speak with our bodyour movements, our actions, and our facial expressions. We speak with smiles,
frowns, and raised eyebrows. We even communicate with the distance we put between ourselves and
another person.
Some tips for conveying a positive attitude include the following:
Maintain good posturedont slouch.
Keep your head up and maintain eye contact with the other person.
Keep your hands in a natural position by placing them on your hips, by holding something (such as
clipboard or a pen), or by gently clasping your hands together in front of you or behind your back.
While engaged in face-to-face conversation, nod your head occasionally to indicate to the other
person that youre listening.
Maintaining the appropriate personal space is important, too. The convention is to keep about a 3-foot
space between yourself and the person youre talking to. If you are male, you should afford your female
prospect greater personal space. This space should be increased even further if you are alone with her.
Also, you can sometimes convey a defensive or even hostile demeanor without even realizing it, and
this can plant the subliminal message in your prospects mind that youll be difficult to work with. For
example, facing someone with your arms crossed can project the idea that you dont believe what the
other person is saying, or that youre angry. This posture can be perceived as aggressive and can create an
imaginary wall between yourself and your client.
Its important that you understand that you can say the right words but send the wrong message. Always
be aware of your body language.
Your First Words

If youre naturally shy or havent had much experience interacting with prospects in person, remember to
be yourself and just act natural. Its as easy as saying, Hello, Im Jim. Its great to meet you.
Now, start establishing rapport with your prospect by exchanging pleasantries, asking general questions,
and perhaps talking about something you have in common.
Try any of the following:
How are you doing today?
This is a really nice neighborhood!
Im looking forward to helping you out today.
Listen
A conversation is a like a tennis match, with each person having a turn. You may be more concerned with
what youre going to say so that you can close the sale, but active listening is 50% of any conversation.
Remember to let the other person speak. When youre actively listening, youre focusing on the other
person. So, remember to pay attention. Dont allow your mindor your eyesto wander. When youre
face to face, dont look over the speakers shoulder to see who else is around. Try to stay interested and
in the moment. Smile. Make eye contact. Nod occasionally. Say things such as, Yes, I see, or Hmmm.
These are called prompts because they indicate to the speaker that youre listening and they prompt him
or her to continue talking.
Its good practice to wait a secondliterallyafter someone has finished speaking before you begin
talking. Take a moment. Allow a moment of pause or silence to exist after someone finishes his or her
sentence. It will help prevent you from talking while the other person is still making their point.
One way to demonstrate that youre listening is to repeat back what your prospect says. For example, you
may respond, From what I understand, youre concerned with Is that correct? Summarizing your
understanding of what your prospect says shows that youve been listening and are interested in helping.
Also, dont interrupt. Avoid entering the conversation while someone is speaking even if s/he has left a
short pause in the conversation. Allow your prospect to pause and think about what s/he is saying. A
pause in the conversation does not necessarily mean you need to jump in and say something. Filling
every void of conversation demonstrates either that youre nervous or that you havent really listened to
your prospect. So, refrain from injecting something simply because there is an opportunity to do so.
Bring a Treat for the Kids If the Prospect Has Children

A low-cost option to create kid-friendly custom marketing materials is to hire an art student to create
a home inspection coloring book that you can make multiple copies of for distribution. The coloring
book can have an inspection theme and include pictures of your truck and you in action. Dont forget
to bring the crayons! Put your name and logo on everything. You never know who will see these items
besides the kids. It demonstrates to your prospect that youre family-oriented (even if you dont have kids
of your own), and that you acknowledge the likelihood that your clients have a hectic lifestyle and youre
prepared to help accommodate it during their inspection.
Tip: Print off and give InterNACHIs Coloring and Activity Book found at www.nachi.org/coloring-book
to the children of clients who attend their inspection. (And dont forget the crayons!)
Pass
Believe it or not, there are some consumers that you dont want as clients. You dont have to accept work
from everyone who wants to hire you. If a client starts off being difficult or unreasonable, it usually gets
worse, not better. While it may be hard to not take a job, its sometimes cheaper in the long run.
You cant really put a price on sanity. Money by itself is rarely adequate compensation if your client is
high-stress, rude, abusive, indecisive, has a complicated story regarding your payment, or is generally
drama-driven. You cant always see these kinds of prospects coming, but when you do, trust your instincts
and pass. Another upside of passing on a questionable prospect is that you wont have to deal with their
unhappiness or poor review after the inspection is completed.
Furthermore, an added bonus of refusing to allow these consumers to become clients is that they become
your competitors clients. Pity those competitors.
The same is true of related professions. There are bad builders and realtors out there. Avoid marketing
to these people. Even if they have negative reputations, they may still have influence locally, so its better
to not deal with them at all than to have to turn down their referrals based on their response to your
marketing. If you dont court them, they wont call.
No-Shows
Leave a door hanger that lets the prospect know you were there. It can read: Sorry we missed you.
Make sure it provides your contact information and asks the prospect to call you to reschedule their
appointment.
All of these tips are covered in InterNACHI's free online Customer Service Course. Visit
www.nachi.org/education
When You Get the Inspection

Discuss with your new client the details and schedule that youll be allowed access to their property to
perform your inspection. Call the day before to confirm the appointment.
Follow these simple, common-sense tips:
Arrive on time and follow the same tips you should use for meeting a client for the first time.
No offensive t-shirts or ball caps. Its ideal to wear attire that has your company logo on it so that its
promoting your brand and identity while youre working.
Keep your tools and work area organized so that you can keep track of them, and so that hazards for
others are minimized.
Work safely. That means wearing personal protective equipment, such as gloves, kneepads, a hard
hat, safety goggles, a dust mask or respirator, etc.
Keep the site safe for others. For example, if you need to erect a ladder in an area that may get foot
traffic, create a caution zone around such hazards to give people the heads-up.
Make sure there are no unauthorized personnel in your work area, including children, pets, or
curious onlookers who may have an eye on your tools and equipment.
No smoking or using chewing tobacco.
No spitting.
Dont bring your dog or friends or family members to the job.
Remember that your conduct and that of any helpers or crew is its own advertising. It can make or break
your reputation and brand, as well as clinch or dash recommendations and referrals.
Marketing on the Job

Check with the property owners to make sure that you can set up a promotional yard sign (with your
company name, logo and contact information) in a place that will have the highest visibility to traffic. It
should also be set up in an area thats safely clear of the work area(s). You dont want to create a hazard
with your signage.
If there is some HOA rule or municipal ordinance that prohibits erecting your sign, park your company
vehicle so that its signage is prominently displayed to passersby. Also, make sure that you have attached
and/or filled your external brochure or business card holder on your truck so that those interested can
just take a card or marketing piece while youre working.
Make sure that your equipment is labeled with your logo to promote your company.
Keep extra marketing materials in your truck. If you notice an interested onlooker, you can approach
them and briefly chat about your business. However, remember that your clients are entitled to your time
and discretion, so dont spend too much time drumming up new business while on their clock, and dont
absentmindedly divulge contractually confidential details or other information that could put your clients
or their property at risk. You wont necessarily know who youre talking towhether its a neighbor, or a
prowler posing as a neighbor who is actually casing the neighborhood.
Also, dont forget your red phone, and do answer it on the job if it wont be hazardous to take the call.
When You Get the Inspection 111
Email Communication
Follow these basic rules for communicating via email. They are as legally binding as your contract, so
make sure you say what you mean and mean what you say. Also, they should be as well-written as a hard-
copy document. Despite emails convenience, it should not be treated less formally than a letter.
Make sure your subject line represents the message of the email. Never leave it blank.
Always begin an email with the persons name, such as Dear Mrs. Smith.
Keep your email messages short and to the point. Your client will likely not read long blocks of print.
If you have something lengthy to explain, an email is not necessarily the best method for
communicating it. Include as much detail as you need to, but not so much that your client will
wonder why youre not asking to meet in person. Emails should be used for follow-up
communication and brief notes and updates, and not as a way of avoiding in-person or more formal
communication.
Keep e-lingo, such as LOL, IMHO, and smiley faces and other emoticons reserved for your
friends, not your clients.
Dont use all capital letters in your email. This has the effect of shouting, even if you dont mean to.
Be polite, and use language that denotes common courtesy, such as please and thank you.
Be sure to proofread your email for errors before clicking the send button.
Read your email message out loud to hear how it sounds. Contrary to your intent, you may come
across as terse or rude.
Make sure that your email settings provide for automatically saving a copy in your sent folder.
Print out emails to keep in your clients folder to maintain your paper trail.
Reminders:
Emotions, sarcasm and humor do not transmit very well over email. Keep your communication
businesslike.
Like a letter, when you email someone, youre created a written record.
Avoid texting your client (or relying on texts from your client). Because of the faddish nature of the
specialized lingo and abbreviations used in most text messages, they can be easily misconstrued and
can be used to your disadvantage in a later dispute.
Writing the Agreement and Report

Undertake not what you cannot perform, but be careful to keep your promise.
George Washington
Quick Tips for Your Standard Agreement/Client Contract:

Always use a vetted contract/agreement, such as InterNACHIs Online Agreement System
(www.nachi.org/onlineagreement). Have your attorney look it over to make customized amendments
specifically for your business and particular concerns. (Find more links to the Agreement and other
useful documents in the Legal chapter to follow.)
Be as detailed as possible about what is and isnt included in your inspection or scope of work.
Attach a copy of InterNACHIs Standards of Practice for Performing a General Home Inspection
found at www.nachi.org/sop (or other SOP as required by your authority having jurisdiction). This
will help your client understand what they can expect from their home inspection.
Have your standard agreement proofed for spelling and grammar mistakes.
Remember to factor travel time and mileage into your fee.
Make it easy for the consumer to verify your licenses and qualifications.
Triple-check your math, especially for ancillary inspection add-ons and discounts.
For reasons of personal liability, dont sign your own agreement; just have your client sign it. If your
state requires you to sign your agreement, use your DBA or business name and never only your
personal name. Its important to maintain the appropriate separation and corporate veil between
your personal assets and your business assets, so bear this in mind when executing contracts.
Inspection Reports: Engage Your Senses

Inspectors are details people. They deal in facts. They deal in what they can see. Thats the very
definition of the job. So, it would seem that, for most inspectors, their confidence in recognizing defects
would translate just as easily into their inspection reports. But writing, in general, can be intimidating.
For many inspectors, report writing constitutes the most writing theyve ever done, and calls to bear their
sometimes minimal skills in that area. Even for the naturally gifted or most enthusiastic writers, the act is
fraught with its usual difficulties, including problems with spelling, punctuation and grammar, that often
slip through the net of the average word-processing program.
Observe and Report

The point for inspectors who need to writeas well as news reporters, law enforcement, medical
personnel, scientists, contractors and architectsis to communicate clearly and precisely. And details
are what constitute precision. When going beyond the checklist and writing a narrative, you leave little
room for misinterpretation when you describe something in sensorybased details. The rule for all
writers is: Show, dont tell. When your reports are based on having engaged your five sensesseeing,
hearing, touching, smelling and tasting (although its unlikely that youll actually be tasting anything on
an inspection!)you provide your clients with accurate and valuable information that they can rely upon
while protecting yourself against legal liability.
Many inspectors advertise that their reports are easy to understand. Thats the beauty of good writing.
It is simple, but it includes observational details that are dense yet clearly written. For example, your gut
may tell you that there is something seriously wrong with a roof when you first poke your head over
the top of the ladder. But when you actually inspect it up close, you can see exactly why its not in good
condition.
Those are the details that you can relate in your report:
There was a standing puddle where the slopes intersect on the west side of the roof, but it hasnt rained
in more than 48 hours.
The tiles on the roof surrounding the puddle were darker, indicating that the moisture was extended.
While depressing four tiles outside the perimeter of the puddle, they became detached from the roof s
underlayment.
There was a musty smell, indicating possible onset of mold growth.
The attic vent fan operated intermittently instead of continuously; heard scraping noise of fan blades
against metal.
Youre probably more adept at inspecting using your five senses than youre consciously aware of. The
trick is to integrate that information into your report using language that reflects the observational details
that your senses produce.
Opinion vs. Observation

One weakness of reports that lack detailed observations is that the information sounds more like
an opinion. The roof is in good condition is arguably the opinion of the inspector, but that type of
statement is all too often the sort of default language that is wide open to interpretation. And that leaves
the inspector wide open to liability. Even if your client accompanied you on parts of your inspection, and
even if you were confident in your findings and explanations that you verbally conveyed to him, you cant
assume that he shares your perspective, knowledge or insight (or even that he remembered everything
you said).
A roof that appears in good condition to a layperson may mean one thing to him, but another to you.
The value of the adjective good is largely subjective. Most adjectives, unless theyre based in sensory
details, are left up to the individual to define, such as good, bad, less, more, and even adequate
and inadequate, unless the conditions are specified. Thats why you should forgo the vague, value-
weighted adjectives, and stick to reporting exactly what your fives senses have told you.
Furthermore, a good roof may still be compromised by secondary issues, which you will report, but
those defects that you list may get lost in the relief of the homeowner telling himself, At least I dont need
a new roof! While the roof may appear to be sound, your inspection may reveal underlayment problems,
moisture intrusion, potential mold issues, and something thats interfering with the operation of the vent
fanall of which can compromise the roof at some point.
And if the roof is in good condition with no defects, you still need to explain what that entails in order
to convey basic information to your client to prove that you performed your own due diligence as an
inspector.
You dont need to overwhelm him with minutiae, but part of your job is to educate, which is especially
important if youve been asked to inspect for specific concerns.
EXAMPLE:
I saw two missing shingles, but no apparent hail damage from hailstorm two days prior. Underlayment
was adequately secured to structure; saw no nail pops or missing nails; saw no visible tears. No aggregate
accumulation noted in gutters; gutters were free of foliage debris. Flashing at chimney was present, with no
leaks noted.
And so on.
Past vs. Present

InterNACHI recommends that all inspection contracts and agreements include language that specifically
states that observations made and reported were true for the time and date of the inspection, and that
there is no guarantee or implied warranty of any future condition. Some attorneys also recommend that
inspectors use the past tense in all of their inspection reports. The reason is simple. It reinforces that the
observation was made in the past and does not reflect a systems or components current condition.
By reporting using the past tense, you leave a plaintiff s attorney, who may be quoting from your report,
no option but to draw from past-tense statements that, again, reinforce the current obsolescence of those
statements. Should a plaintiff s attorney accuse you of stating something incorrect in your report, you can
respond: Im not stating that at all. I have no idea what the current state of the system or component is.
When an inspector writes, The furnace is in functional condition, a customer may interpret that as a
warranty of some kind. But the plaintiff s attorney will be stuck quoting what you wrote, which is written
in past tense: The furnace was in functional condition.
Your Recommendations
The observational details that you record will then inform your recommendations, which will give your
client a next step, and even a roadmap to recovery:
Roof s condition indicated issues related to moisture intrusion, as evidenced by presence of standing
water, and weakened tile adhesion to underlayment.
Recommend further investigation by a roofing contractor.
Musty smell indicated possible onset of mold growth.
Recommend further investigation to include mold testing and possible mitigation.
Attic vent fan operated intermittently instead of continuously; heard scraping noise of fan blades
against metal.
Recommend further investigation and repair or replacement.
How Good Is Your Product?

Your client may follow you around for parts of your inspection, and you may be able to show him many
problems as you discover them. You can educate him by explaining their significance, imparting the
wisdom of your experience and expertise. This is the service you provide as an inspector, and this is
also part of the overall service-ethic that we encourage at InterNACHI. Its one of the things that sets
InterNACHI inspectors apart. But the product of your inspection is not two hours on a Tuesday afternoon.
Its your inspection report. A great inspection report is dense with relevant observational details.
Newspaper reporters are often called the eyes and ears of a story. They put their readers in the room, so
to speak. The good ones rely on their senses because their credibility hinges on their impartial accuracy.
By using observational details, inspectors can accomplish the same goals. Always keep in mind that
a party who uses your inspection report may never see the property. So, be their eyes. Put them in
the room. A clear and concise inspection report is a good product, and a good product leads to more
business.
Digits and Hyphens

When writing contracts and reports, its sometimes difficult for inspectors to decide whether to write
numbers using numerals or as spelled-out words. The rule of thumb for grammarians is that numbers
used as measurements and percentages should be rendered as digits, and numbers describing amounts
and as length of time should be rendered as words, particularly when referring to single-digit numbers
(amounts under 10), or where the use of double-digit numbers may cause visual confusion for the reader.
Contracts frequently use both digits and words for dollar amounts as extra-legal security.
Here are some examples that illustrate the basic digits-vs.-words rules:
Maintenance should be performed no less than every two years for one- and two-family dwellings.
Expect to use eight 5-pound buckets of compound.
There should be a 6-foot turnaround at each entrance, which should be at least 3 feet wide.
The slope of the grade should be at least 5 percent (or 5%).
But this is okay:
The structure houses 24 businesses.
(Note the double-digit amount over 10 rendered as digits, especially because there are no other
numbers to compete with it.)
You will need twelve 10-inch shims.
(Best to spell out 12 to avoid confusion with 10-inch right next to it.)
In addition to conforming to the basic rules of English, the numerals-versus-words distinction helps to
maintain visual uniformity, and it makes information recognition easier for your readers.
Also, note the use of hyphens with numbers. In adjective phrases that modify or describe the nouns they
precede, the phrases should be hyphenated, like this:
Two-family dwelling: two-family describes the type of dwelling.
5-pound bucket: 5-pound describes the capacity of the bucket.
6-foot turnaround: 6-foot describes the space for the turnaround.
Otherwise, no hyphenation for the numbers is needed, like this:
Two families live in the dwelling.
5 pounds of nails
The cast-iron tub rests on four feet.
Farther vs. Further

Merriam-Webster Dictionary states that "farther" and "further" are used interchangeably because their
definitions have been somewhat corrupted over time. However, there are distinctions in their meanings
that are useful for those in the building and home inspection trades to understand, which can help make
their reports as accurate as possible, with little room for misunderstanding.
Heres the difference:
"Farther" should be used to demonstrate physical distance:
The downspout should discharge farther from the house.
A little trick to test the difference is to see if an actual distance can be used in place of the word "farther"
in your sentence:
The downspout should discharge 6 feet from the house.
If it can, you were correct in using "farther."
"Further" should be used when referring to degree, time, space, extent or depth, as in:
This problem should be investigated further by a roofing contractor.
Three Photos Every Inspector Should Include at the End of the Report
As a home inspector, you never want to be accused of failing to note a water line leak, orworsecausing
water damage because you forgot to turn off a fixture. One way you can prevent this is to take some
photos of the water meter just prior to leaving the property.
Of course, in some jurisdictions, the water meter is below ground or requires a key and so is not readily
accessible. Other water meters are inaccessible due to the weather, overgrown foliage, or because they
aren't properly maintained by the utility company. In these cases, it will be difficult, if not impossible to
obtain any photos. But you should alert your client to the fact that they are entitled to be able to read their
water meter in order to reconcile its readout with their monthly water bill, so they should either rectify
the problem themselves, or complain to the appropriate party to get the situation rectified.
Assuming you have safe access to the water meter, take these photos after you've:
completed your home inspection;
turned off all the sink and tub faucets after checking them for functional flow; and
made sure that the washing machine, dishwasher, sprinkler system, and any other water-using
systems, devices and fixtures are off.
Take three photos of the water meter that show that no water lines are leaking, assuming you didn't find any.
Here are the three photos to include sequentially at the end of your inspection report. Of course, the
photos should show that the water meter is actually not running.
This is the first photo that demonstrates that the water meter is not running.
This is your baseline photo.
This second photo shows that the meter is still not running.
This final photo, showing that the water meter is still not running, confirms that there are no hidden and
undiscovered water leaks in the house, and that the inspector didn't leave any faucets running anywhere.
It's best if the photos are actually time-stamped and show several seconds between each shot. Since some
cameras don't come with this feature, take each photo from a slightly different angle to show that they are,
in fact, different. But make sure that the meter's display can be viewedthe angle shouldn't distort the
reading.
Of course, if these photos show that the meter is still running, you have cause to recommend to your
clients that they have the plumbing system checked out by a licensed plumber, warning them in advance
that the leak is apparently hidden somewhere behind a wall, ceiling or floor, and so was beyond the scope
of your home inspection. But take the opportunity to remind them that by performing this extra step
which most home inspectors wouldn't even think of to doyou have been able to notify them about a
problem that should be immediately addressed before it would have become an expensive disaster.
While taking these photos is an easy thing to do, this kind of customer service will give your clients some
much-appreciated reassurance that you're a straightforward professional who understands his job, such
as by being careful to return all fixtures and settings to their original, pre-inspected state. (So, you can
also take photos of the thermostat before and after testing the furnace and air-conditioning system.) It
also proves that you're the kind of pro who puts his clients' best interests first by confirming either the
presence or absence of potential problems in a non-invasive but inventive way.
Providing these photos at the end of your inspection report also teaches your clients a simple home-
maintenance tip. By comparing the meter readings for the first few months, they can monitor their
family's average water usage, and they can be alerted to any unexpected surges that may indicate a leak in
the plumbing system.
Performing this small but important step will also allay some of the anxiety that your clients may be
experiencing, and this sort of empathy can translate into positive feedback that you can solicit by giving
them a Customer Satisfaction Survey with your report or with a free copy of Now That You've Had a
Home Inspection. You can then use their positive feedback in your business marketingon your website
and in your brochure. Always remember that marketing on the job is part of the job, and everything you
do reflects on your business.
What Happens When Your Inspection Report Gets Recycled?

It's a sad but true fact that sometimes the product of a home inspector's laborthe inspection report will
be recycled, either at the behest of an unscrupulous agent, or based on the prospect's own uneducated
attempt to save some time and money. Too often, an inspection report will be presented to prospective
home buyers at open houses and other events, and promoted as an accurate representation of the home's
current condition.
There are all kinds of problems with this situation, including the following:
1. A home inspectionand resulting reportis a snapshot in time. It conveys the home's condition
only for the date and time of the inspection. Most inspector-client agreements explicitly state
as muchand if yours doesn't, it should. See item #1.1 in InterNACHIs Standards of Practice for
Performing a General Home Inspection, a copy of which should accompany each of your
inspection reports.
2. If the person relying on the report is not the person who hired the inspector, that person is being
short-sighted indeed, as there may have been all kinds of changes in the condition of the home
since the inspection that were not covered in the report, including weather events, minor defects
that have progressed to become major ones, infestations, and even repairs that have been
performed since then. (It's like going on a dating website and assuming that someones profile
picture is what they look like now, when its actually their high school yearbook photo from 20
years agoonly the ramifications are much worse!) It's penny-wise but pound-foolish to try
to save a few bucks by using an old report, even if that report is only a week old. The cost of an
inspection is a pittance compared to the value of the home.
3. As a corollary to #1 and #2, a home inspection is not a warranty of the homes conditionnot
at the time of the inspection, and certainly not at some future date. And as it is not technically
exhaustive, it carries no guarantee. Its difficult enough to make these points clear to the client;
imagine the unmanaged expectations of someone reading the report who isnt the client.
4. An outdated report can have the effect of unfairly damaging an inspector's reputation if the home's
condition has substantially changed, but the home buyer makes unfounded complaints (perhaps to
a Realtor, or maybe online) based on a report that s/he never contracted for. Some bells you just
can't unring.
5. Some inspectors may try to cut their losses by negotiating a halfway approach, such as by
performing an abbreviated re-inspection for a new client based on an old report. Why would you
sell yourself short, literally? It's all right to offer a discount to a previous client, but the house is not
your client, so don't allow a new client to haggle with you about the price of your services.
Nothing says "cheap inspector" like one who is willing to bargain away his livelihood, job by job.
6. Related to #5, it may actually be illegal in your state for you to recycle your own report. Check
with your state's real estate laws to make sure you're not violating any statutes in a misguided
attempt to ingratiate yourself with a prospective client. It's one thing for an agent or buyer to be
convinced to use you in the future based on your report's overall look, quality, and easy-to-read
format. To be sure, it's terrific marketing for prospects to see what your reports look like; it's
exactly why we recommend putting a sample report on your website. But you could be treading in
dicey territory in terms of liability if you allow any of your reports' content to be used by those
other than your paid clients.
7. Again, the report is the product of your labor, and you should be fairly compensated for it. Each
inspection has only one client. Read item #3 in InterNACHIs Home Inspection Agreement.
Weve come up with some simple solutions to help home inspectors reinforce these points to non-clients and
other third parties who may get their hands on an inspection report, the contents of which are the property of
the client and inspector, and no one else, even if permission is given by the client for others to read it.
Heres what you should do to prevent problems that can arise if someone other than your client tries to
use your report:
1. Be sure to maintain adequate coverage through your Errors & Omissions and General Liability
insurance, as your clients, and even some third parties in some states, do have a legal right to rely
on the contents of your inspection report.
2. Number each page of your report (even using the format Page 1 of 30) so that a page removed
will be conspicuous by its absence.
3. Note in the summary of your report that any digital photos and/or video included are time- and
date-stamped, and make sure they are.
4. Use the header/footer function of your report-writing software to identify the property by address,
and add the time and date of the inspection.
5. Always include a disclaimer in your report and agreement stating that the inspection you
performed at 123 Main Street in Anytown, USA, is valid only for the date and time of the
inspection. Somewhere within the middle of the report, insert the following paragraph:
A general home inspection is a non-invasive, visual examination of the accessible areas of a
residential property, performed for a fee, which is designed to identify defects within specific
systems and components that are both observed and deemed material by the inspector. It is based
on the observations made on the date of the inspection, and not a prediction of future conditions.
It is a snapshot in time. A general home inspection will not reveal every issue that exists or ever
could exist, but only those material defects observed on the date of the inspection.
6. Since its impossible to control who reads your report, monetize the possibility and turn things to
your advantage. Include a direct message at the end of your report addressed to any unauthorized
third parties, stating something along the lines of:
If youre reading this report but did not hire me, XYZ Inspectors, to perform the original
inspection, please note that it is likely that conditions related to the home have probably changed,
even if the report is fairly recent. Just as you cannot rely on an outdated weather report, you
should not rely on an outdated inspection report. Minor problems noted may have become
worse, recent events may have created new issues, and items may even have been corrected and
improved. Dont rely on old information about one of the biggest purchases youll ever make.
Remember that the cost of a home inspection is insignificant compared to the value of the home.
Protect your family and your investment, and please call me directly at (000) 555-1212 to discuss
the report youre reading for this property so that we can arrange for a re-inspection. Thank you!
Always look for the opportunity to turn a potential negative into a positive, and that includes being
pro-active in making sure you get paid for your work. Keep your prices respectably high, maintain sound
business ethicsespecially those related to protecting your clients' privacy, including the contents of their
reportsand let your reputation be your calling card.
More Tips for Your Report:

Checklists are useful, but descriptive narratives add value and decrease the chance for
misunderstandings. www.InspectorOutlet.com sells comprehensive narrative libraries for every system
and component of a home so that the inspector doesnt have to re-invent the wheel with each new
report.
There are many great choices of inspection reporting software that help make report-writing easy.
Also, electronic reports are convenient to store and download and allow you to deliver them to
clients faster than hard copies.
Take and include high-quality digital photos of defects. Remember that a picture is worth a
thousand words.
If youre tempted to delete or dispose of old reports, find out first if your jurisdiction has any
requirements regarding mandatory length of storage.
Find more links for libraries of pre-written narratives and illustrative graphics, as well as help
reviewing your report, later in this book.
Marketing at the End of the Job

There are some simple yet highly effective things you can
do that will ensure that you leave your client satisfied with
your work and happy to recommend your company to their
family and friends. Just because their check has cleared
doesnt mean that your opportunity to market your services
to them is over.
Labels, Labels, Everywhere Labels

As an additional marketing piece, have bright-colored
stickers created that provide your company logo and contact
information. After a project is completed, place these in
discreet locations on the clients hot water tank, electrical
panel, attic framing, any equipment you inspected, and
even under the toilet tank lid. When your client is trying to
remember your name, theyll know where to look.
Tip: Create valve tags that include your contact information and put them on the water and gas shut-off valves.
Add a Personal Touch

Email is a very useful business tool, but a personal phone call or a handwritten note is always the best way
to say Thank you for allowing me to serve you.
A Leave-Behind Letter Generates More Inspection Business

Dear Home Seller:
Thank you for allowing me (and the potential buyer) to inspect your home. We realize that we are guests
in your home, and we conducted ourselves with the utmost respect for your property.
Although I had to open and close windows and doors, and test systems and appliances, etc., I made every
attempt to leave your property in the same condition that I found it. However, please take a moment to
check the following to make sure that I have reset them for you properly:
door locks thermostat(s) range settings/oven & cooktop

window locks GFCIs faucets
lights attic access drapes/shutters
alarm codes gates other: ____________________
Additional comments:________________________________________________________
Once again, thank you very much for allowing us into your home. If you have any questions or
observations, you may reach me directly by calling 123-456-7890, or by emailing me
inspector@ABCinspectionbusiness-dot-com.
Also, if you are moving locally and are in need of an inspector, please dont hesitate to contact me.
You can find a comprehensive list of my services at www.ABCInspections.com
Sincerely,
John Smith
John Smith, Owner
ABC Inspections
Download a Word.doc or PDF version at www.nachi.org/leave-behind-letter
Post-Completion Party
Your client may throw a party to show off their newly completed construction project that youve just
inspected. Ask if you can have your companys literature available next to the potato chip dip.
Happy Anniversary! Best Regards from Your Inspector

For your former clients who have had their new homes built, be sure to market your 11th-Month
Builders Warranty Inspection to re-check the home before the one-year anniversary, when the client
may have to go out-of-pocket for any previously covered repairs. If you schedule this right after the
initial inspection, send them a "Happy Anniversary" card and offer your services. This is just another way
to remind your client that they should hire you again. This type of inspection can also be marketed to
prospects in new-construction homes even if you havent performed any inspections for them before.
Client Satisfaction Surveys

Client satisfaction surveys have clear advantages for the inspectors who conduct them. Obviously, a post-
inspection client survey gives you feedback on what your client appreciated in your work, as well as what areas
may need your attention and improvement. This kind of information is invaluable to your businesss success.
Surveys can also increase their awareness of your other services, thereby encouraging them to purchase
additional services that they hadnt considered earlier.
There is also a more subliminal effect. The very act of asking clients for their opinions can induce them
to form positive judgments that might not have otherwise occurred to them to articulate, beyond paying
you for your work. The implied respect of asking for someones opinion creates positive reciprocity.
Of course, if the appointment was a disastercaused by poor weather, lack of scheduled access to the
property, etc.your survey will force your client to recall essential and factual details, such as your
professional customer service and commanding leadership, making him or her truly consider whether
a problem was because of you or your staff, or was actually beyond your control. This will mitigate your
review and turn a negative into a positive. In a qualified sense, its still a testimonial that affirms your
good business practices.
As added protection, a client satisfaction survey provides a factual record of the clients version of events
surrounding the inspection within a reasonable and relevant timeframe, thus inhibiting their ability to
change their story to fit the circumstances of a lawsuit, should you find yourself in court with the client at
a later time.
InterNACHIs Client Satisfaction Survey hits seven birds with one stone:
1. It limits your liability. Often, a dissatisfied client will describe your services to his/her agentor,
worse, to a judgemuch differently than the truth. Procuring and maintaining a copy of this
survey will bring them back to Earth, so to speak. It is a nice document to have to present to a
complaining agent and can often end a legal action all by itself. It is the next best thing to a
deposition.
2. It alerts you to weaknesses in your service. Some people are too shy or embarrassed to complain
to someone in person about their service, even if the complaints are justified. What they may do
instead is complain only to the agent or other person who referred youor, worse, to anyone
wholl listen, especially in online forums, which are searchable using your business name.
Providing a survey offers your client a way to express his/her dissatisfaction while youre still on
site and can do something about it. Client feedback is vital to improving your service. You must
do everything you can to ensure that your reputation doesnt suffer from a poor online review or
blog rant, where the criticism remains forever and will pop upright along with your websitein
a search for your business name.
3. It reminds your client that you dont have X-ray vision. Its important to explain to your client
that a home inspection cant reveal every defect that exists, or ever will exist, in their new home.
This survey works in conjunction with InterNACHIs Agreement (between you and your client) in
that it again reminds them of this fact.
4. It suggests that your client may wish to order ancillary inspections. Some InterNACHI members
offer additional inspections, such as WDO, radon, water quality, and moldfor additional fees, of
course. This survey reminds them to ask about other services that you might offer, creating repeat
business.
5. It grants you written permission to discuss the report with others. And, even more
importantly, you can point to this document when a sellers agent demands a copy of the
inspection report by saying: Im sorry, but my client has given me written instructions not to share
his/her report with anyone.
6. It lets your client know that you care about his/her opinion. Everyone likes being asked what
they think, especially about a service theyve paid for.
7. It helps you get more work. By sending a copy of the flattering survey back to the agent or other
person who referred you, you remind that person to refer you again or recommend you to friends
and family. And, if you provide your client with a copy of a book (such as the ones below), you
drastically reduce your liability.
Directions: Print off copies of a blank survey. Fill out the top portion. Near the conclusion of the
inspection, ask your client to fill out the rest of the survey and sign it. Send a copy to the agent who
referred you. Save the original forever!
To download the surveys, go to www.nachi.org/survey
All downloads are in PDF format.
But dont stop there. Email your clients information regularly. You can send them articles that you find at
www.nachi.org/articles
A Message from InterNACHI Legal Counsel Joe Ferry:

Client Satisfaction Surveys have been shown to have manifest business development advantages for the
business that conducts them. Satisfaction surveys appeal to a clients desire to be coddled, and reinforce
feelings that they may already have about the business conducting the survey, and make them more likely
to purchase its products or services.
Surveys can also increase peoples awareness of a businesss products and services and thereby encourage
future purchases.
There is also an effect that is quite below-the-radar. The very act of asking clients about their opinions can
induce them to form judgments that otherwise might not occur to them, that, for example, they really do
like your inspection services and ancillary services, and would not hesitate to recommend them to others.
In addition, the Client Satisfaction Survey also provides a factual record of the clients version of events
surrounding the inspection in the relevant time frame, thus inhibiting the clients ability to change his
story to fit the circumstances of a later claim.
Find this article and free downloads online at www.nachi.org/survey
At the end of the inspection, ask your client to fill out the survey and sign it. Save the survey forever!
Here are some suggestions of items and questions that you can include to help you create your own Client
Satisfaction Survey:
Clients name
Clients phone number
Property address
Date(s) of inspection
Was the inspection completed in a timely manner?
Were the inspector and his/her staff friendly and courteous?
Are you satisfied with the communication you had with the inspector?
Are you satisfied with the quality of the report?
Did the inspector explain his/her other services?
Would you hire the company again?
Would you recommend the inspector to a family member or friend?
Would you like to receive future contact, including news on special promotions and e-newsletters?
Additional comments and/or suggestions
Clients signature
Date of survey
Handling a Complaint
Eventually, every inspector will receive a complaint from a client, but its not necessarily bad news. A
complaint provides the opportunity to learn what your client really thinks about your service, which
gives you the chance to consider making changes to how you do things in your company. Complaints are
actually more valuable than compliments, in some ways. Welcome them. Clients who go to the trouble of
complaining are usually interested in giving you the chance to make things right and make them happy.
The Number One rule for receiving a complaint from a former client is to listen. Remain calm and
composed. A person calling with a complaint may be insulting and rude, but you must be professional
throughout.
Assure the client that you will do what you can to help him or her. Have a pen and paper handy. Write
down any notes that are critical to the conversation, such as dates, what happened, who discovered the
problem, whether its been corrected, etc.
Listen to what the client says. The first couple of sentences will tell you exactly what problem(s) the
client is experiencing. Pay close attention to what is being said without interrupting. If the caller is upset,
rambling, and not able to verbalize well, then assist them by asking questions, such as, What happened
after that? or Could you tell me more about that? or What happened next? Finally, be sure to ask,
How can I help you? or What is it that you would like me to do?
Before proceeding to a resolution, make sure that you understand the situation. Ask questions to see if
theres been a simple misunderstanding that can be easily resolved. If the complaint is more than just a
misunderstanding, ask specific questions so that you can understand the exact nature of the complaint
and the problem your client is experiencing. Summarize what you understand the problem to be. The
caller will acknowledge or correct you. Try, So, what youre saying is or Do I understand you
correctly or did I miss the point? Be patient and repeat this process until you understand exactly what
the problem is.
Another important thing to do while fielding a complaint is to express empathy with the caller. Dont be
patronizing, but do let the caller know that you understand their stress and unhappiness. Tell them again
that you will help them.
If there is a solution, make sure that the client has no doubt as to the specifics about how the issue will
be resolved. Ask the client to confirm that they agree with the proposed solution to their situation. Ask,
How do you feel about the solution Ive suggested? or How does that sound to you? or Are you in
agreement with that so far?
If a staffer is fielding the complaint but the caller wants to speak to the owner of the company, s/he should
try the following: Mrs. Smith, please give me the opportunity to resolve this matter for you. Im sure Ill
be able to help. But if youre still not satisfied, Ill get the owner on the phone with you.
If the caller uses profanity, you might say, I know youre upset, but theres no need to use profanity.
Please continue to discuss your complaint with me without using that kind of language.
As a last resort, you may want to suggest that the caller call you back after he or she has had a chance to
calm down, but never hang up on a caller, and dont be patronizingalways use empathy, and keep the
caller on the phone with you to resolve the situation whenever possible.
You may have to schedule a face-to-face meeting with the client to defuse the situation and bring a quick
resolution. The goal is to work together, to prevent their filing a lawsuit, and to come up with a resolution
that is mutually agreeable.
Another tactic is to ask the client to propose a solution. Letting the client make the opening gambit lets
you know exactly where you stand. Perhaps the clients solution is less costly than what you were going to
propose.
Tip: If your client doesnt have a solution in mind, perhaps you can propose a discount on a future service.
This way, you get an opportunity to continue to work for the client.
Remember: An unhappy, inarticulate customer is not to be dismissed out of hand just because dealing
with their complaint may be unpleasant or take a while. Its up to you to decide whether you want to learn
from the experience and improve your business, or wonder whether youve created ill will that will haunt
your ability to secure future jobs.
Here are some statistics that can help make you a believer in practicing good customer service by
obtaining feedback and resolving complaints.
According to the White House Office of Consumer Affairs:
For every complaint you hear, there are 26 additional clients with unresolved problems, and six of
these are serious. You will never hear from these 26 again, and they are the ones who could tell you
how to make your business better.
Up to 70% of the clients who complain will do business with your company again if you resolve
their problem. If they feel you acted quickly and to their satisfaction, up to 96% of them will do
business with you again, and they will probably refer other people to you.
A dissatisfied client will tell nine to 15 people about their experience. And about 10% of your
dissatisfied clients will tell more than 20 people about their problem. You cannot possibly afford
the advertising costs it would take to overcome this negative word-of-mouth publicity. And if it goes
online, its there forever.
It costs five to six times as much to get a new (first-time) client as it does to keep a current one.
Do you know why most clients stop using your services? The White House Office of Consumer Affairs
says that:
1% simply die;
3% move out of your service area;
14% are dissatisfied with your services;
9% leave because of your competition; and, most importantly...
68% stop using your services because of an attitude of indifference by your companys staff. For
most people, it was YOUR attitude that mattered most.
Make sure that your company is doing the right thing when it comes to satisfying clients.
The Apology Letter

Sometimes, you simply have to fall on your sword. Dont quibble
Never ruin an apology or qualify. If you were in the wrong, say so. Youre already liable, so,
with an excuse. contrary to popular belief, not admitting you screwed up doesnt make
you less responsibleit makes you appear cowardly and lacking in
Benjamin Franklin
integrity. So, do the right thing and apologize. In doing so, you may just
avoid a lawsuit, but you will surely have done all you could and you will have upheld your own Code of
Ethics. A reasonable client will see that and thank you for it, and it will likely lead to positive word-of-
mouth, repeat business, and referrals.
Consider the following phrases in drafting your apology:

We apologize for
I was troubled to discover
Please accept our apology for
We acknowledge that we
Can you suggest how we may resolve this?
To ensure that something like this never happens again, we will
We are taking immediate steps to
Next time, I will
To make up for our error, we
We will not charge you for
We will credit you for
What I can offer you is
We are immediately shipping you
Tip #1: Create a complaint-taking template for your company to use so that when your staff or you
answer the phone, you wont be thrown off track and miss essential details that you need to resolve the
complaint, especially if the caller is upset or rambling, or youre having a hectic day.
Tip #2: Convene a meeting to use complaints as a learning tool for the entire company, including office staff.
How to Turn a Clients Complaint into a Marketing Gain

Dear InterNACHI:
After my client moved into the home I inspected for her, she discovered a clogged sink drain and has
complained to the real estate agent. This is not my fault. The agent refers a lot of inspection work my way.
What should I do?
Dear Home Inspector:
Dont get upset. Handling complaints is a part of any business. Three out of every 100 people are nuts,
and you cant change that. You cannot find every defect that exists or ever could exist in every home you
inspect. Do not think backwardthink forward. The real problem is not with the sink, it is with the
damage a complaint can do to your companys reputation. Dont think plumbingthink marketing!
Many complaints are great marketing opportunities in disguise. Try to turn them around and capitalize
on them. Gain marketing benefits from them that outweigh the cost of satisfying them, especially if:
1. the problem is not your fault;
2. news of the complaint could damage your image within your local market; and
3. the cost of correction is inexpensive.
Clogged drains are one of the most common post-settlement complaints directed at home inspectors.
Real estate sales agreements usually require home sellers to empty and clean their home before the buyer
takes possession.
A sellers final clean-up efforts often inadvertently clog the sink traps and drains with dirt and leftover
refrigerator goods. Guess who gets blamed?
Heres what to do (and act fast):
1. Immediately explain to your client, the real estate agent, and anyone else aware of the complaint,
that you, the inspector, are not responsible. Contact every complaint recipient personally. Be calm
and talk slowly. Also:
a. Use common sense in your explanation. Remind your client and agent that the seller did not
live with a clogged sink and that the clog occurred AFTER you did your inspection.
b. Remind your client and agent that the seller didnt disclose the clogged sink for a good reason: It
wasnt clogged.
c. Point to the InterNACHI Agreement (between you and your client). The agreement is easy for
laymen to understand. InterNACHI has invested hundreds of legal man-hours into this one-
page work-of-art. It explains all.
d. Tell them that the International Association of Certified Home Inspectors is on your side and
will write an official opinion in support of your contention that you are not at fault.
2. After you have made your point clear, and your client and the agent understand your position,
SWITCH GEARS. Offer to correct the problem at no charge. Pay for a plumber to repair the
clogged drain. Dont do the work yourself; pay a professional. Get the work done quickly. Make
sure the plumbers paid receipt shows that you paid personally.
3. After the repair has been made and you have paid for it, reiterate your position to your client.
Explain again that you were not responsible for this problem but that you only paid for it to make
your client happy. If your client offers to reimburse you, do not accept.
4. Ask your client for a favor. Ask her to write you a brief thank-you letternothing fancy, just a note
mentioning the problem, your quick response, your willingness to pay for correction, and her own
satisfaction with your home inspection service. Offer to help her word it or offer suggested wording. It
can be hand-written. Give or send her a postage-paid return envelope to get it back to you.
5. Draft and send a letter to the real estate agent. A sample letter might go something like this:
Jane Goodagent
ABC Realty
Dear Jane:
[Describe the new homeowners problem.]
Upon moving into her new home, our mutual client, Sally Newowner, discovered that her kitchen
sink trap was clogged.
[Then explain why you are not responsible.]
I explained that this was not my fault, that the seller obviously didnt live with a clogged sink drain,
that clogs often occur during the sellers final cleanup, and I can only inspect the condition of a
home on the day of the inspection, etc.
[Sympathize with agents position.]
Despite my lack of liability with regard to this problem, I nevertheless want to keep our mutual
client satisfied with my inspection service and happy with the home you helped her purchase.
[Describe your solution.]
Therefore, I took the initiative to hire a plumber to make the necessary repairs. I paid for it out of
my own pocket.
[Then describe the happy outcome.]

Sally Newowner is now very pleased. I have enclosed a copy of a thank-you note Sally wrote to me.
[Ask for repeat business!]
I hope my quick handling of this problem will earn your confidence in me and inspire you and
your colleagues at ABC Realty to refer your clients to me again.
Sincerely,
Joe Home Inspector
6. Send and fax the letter to Jane Goodagent. Dont forget to attach a copy of Sally Newowners
thank-you note, the plumbers paid receipt, and a stack of your home inspection business cards.
You should never have to pay to correct a defect, especially if you are protected by the InterNACHI
Agreement (between you and your client). However, if you ever feel the need to pay for a repair, make
sure you offset your cost by getting a marketing benefit in return. Turn every negative into a positive.
Tip: Save all the paperwork aforementioned. When a prospective client asks you for references, explain
that even the worst inspector has a few satisfied clients and that any inspector can provide references.
Instead, offer your prospective client your one complaint! Then fax or send him/her a copy of your letter
to Jane Goodagent, the plumbers paid receipt, and Sally Newowners thank-you note. It works every time!
Also, include copies of thank-you notes in your binders (www.nachi.org/binder).
Dear InterNACHI is offered to provide detailed advice and possible solutions to specific questions or
problems. Obviously, other solutions exist and may be better suited for you and your particular situation.
Email Nick at [email protected] to submit your specific problem for publication. Your name will not be
used unless you give us permission.
Dear InterNACHI does not answer technical or mechanical questions or offer legal advice.
Read this article online at www.nachi.org/dear_nachi1
After the Complaint Is Resolved

There are two things you might want to procure from your client after a complaint is successfully resolved.
The first is a general release. This is particularly important if you solved the issue by refunding money.
The second is a testimonial.
Sample General Release

The following is a sample of a general release that you can customize to use for your company:
GENERAL RELEASE
TO ALL TO WHOM THESE PRESENTS SHALL COME OR MAY CONCERN, KNOW THAT (Your
Client) as the RELEASOR, for good and valuable consideration received from (Your Company Name),
as the RELEASEE, the receipt and adequacy of which is hereby acknowledged, each hereby releases and
discharges the RELEASEE, each of the RELEASEES subsidiaries and their respective principals, affiliates,
related entities, shareholders, officers, directors, agents, employees and their respective heirs, executors,
administrators, successors and assigns from all actions, causes of action, suits, debts, dues, sums of
money, accounts, reckonings, bonds, bills, specialties, covenants, controversies, agreements, promises,
variances, trespasses, damages, judgments, extants, executions, claims and demands whatsoever, in law,
admiralty or equity, which against the RELEASEE, the RELEASOR and the RELEASORS heirs, executors,
administrators, successors and assigns ever had, now have, or hereafter can, shall or may, have for, upon
or by reason of any matter, cause or thing whatsoever from the beginning of the world to the day of the
date of this RELEASE, solely in connection with the inspecting services performed by (Your Company
Name) arising out of that certain work performed around (Date or Month/Year Work was Performed).
Whenever the text hereof requires, the use of a singular number shall include the appropriate plural
number as the text of the number within the instrument may require.
This RELEASE may not be changed orally.
IN WITNESS WHEREOF, the RELEASOR has executed this RELEASE on the ______ day of
________________________, ____.
(For a Corporation)
___________________________
By: ______________________________________
Attest/Name:
Title:
(For an individual)
____________________________________________________________(SEAL)
WITNESS:
____________________________________________________________(SEAL)
Both Releasor and Releasee will sign, in the form required (corporation or individual)
Take InterNACHI's Customer Service and Communication for Inspectors Course at nachi.org/education
Testimonial
The second item to procure after a complaint is resolved is a testimonial. This can be used in your
marketing programs just like any other testimonial, even if it reveals that there was initially a complaint.
These may go along the lines of: I had a complaint about the work that was done and ABC Inspections
resolved it to my satisfaction immediately.
Most clients are generally stressed about their home-buying transaction before youve even set foot
on their property, so this kind of testimonial can serve as a great reassurance to prospects that even if
theyre like most homeowners who deal with most inspectors, theyll be happy in the end if they use your
services.
When You Dont Get the Inspection

You may not want to, but find out why. This is a link in your chain that obviously has to be strengthened.
Its critical for you to do an autopsy on your unsuccessful estimates so that, as far as it is within your
control, youll succeed next time.
The following is a sample letter to use when you dont get hired. Mail it with a business-size pre-addressed,
postage-paid envelope to make it easy for the person to send you their feedback.
Dear [Prospect],
Thank you for the opportunity to consult with you about your [Service Offered]. Would you please take
a moment and tell us why you did not choose our company? Was our estimate lacking in some way? Was
price the issue? Perhaps you decided not to proceed with the real estate transaction. Regardless of the
reason, it would help us improve our service to know why.
Ive enclosed a postage-paid envelope to make it easy for you to return your comments to us. Please
indicate whether I may call you in the future.
Thank you in advance for your time.
Sincerely,
[Your Name]
[Your Company Name]
[Your Phone Number]
Your Good Name Online

What you do online regarding your business
is only half the equation; those who use your A brand for a company is like a reputation
services, and business names that are similar to for a person. You earn reputation by trying
yours, can affect your brand and reputation, too. to do hard things well.
Thats why its important to monitor your online
reputation, as well as your brand. Jeff Bezos, founder of Amazon.com
Your Virtual Identity

There are online reputation-monitoring and brand-infringement services that will do this kind of
tracking for you, but a quick perusal shows that a number of these services have problems with their own
websites, such as their navigation, contact information, credentials, homepage appearance, and even
the spelling and grammar on their sites pages. If they cant be trusted to keep their own online presence
professional-looking and error-free, should you trust them with your site? More to the point is that youre
paying someone else to do what you should be doing for yourself for a fee that doesnt guarantee you
100% protection. Youre not a corporation that employs a gaggle of lawyers; keep your overhead low and
keep on top of your own online reputation. At least in the initial stages, you should do this monitoring
personally.
An easy way to monitor online activity related to your business is to do a search of your business
name. You can do this weekly or daily to see what pops up. You may be surprised to discover that other
businesses have mentioned you on their sites. Are these associations positive? Are they validdo you
actually have a professional relationship with them, or are they attempting to piggyback on your success
or name recognition? Have they co-opted your trademarked tagline? Its important to acknowledge these
positive and negative associations as soon as you discover them, to either cultivate and expand on them,
or to shut them down and issue a general warning that you are monitoring your brand and are prepared
to legally escalate any brand or copyright infringements, should you discover them. Never underestimate
the temerity of an unscrupulous online competitor or copyright thief. By the same token, never
underestimate the power of your threat to take a person to court if they infringe on your brand. Most
threats work instantly, as these types of fly-by-nighters dont want to chance discovery and prosecution,
which can include federal criminal charges, as well as civil penalties.
You can also be notified of instances of your business name being searched using Google Alerts. This
also works for brand names, slogans and proprietary product names and services. Anyone favorably
discussing your services online creates information that you can post on your website. You can do this
without their permission; once its accessible on the Internet, its generally fair game to re-post. But if the
information was written by a past client, its good public relations to ask to re-use their comments on your
site as a courtesy, as well as to get more feedback.
Perhaps a blogger has mentioned her encounter with your business; read what shes written, including any
comments on her post. Online reviews can be informative and valuable. You may want to ask to link to the
bloggers positive comments, or to copy them to your site. Cultivate these positive associations.
You may discover that someone has said something unfavorable about you or your business. This is
always disappointing, but it can be just as valuable and informative as positive feedbackeven more so.
The first question you should ask yourself is whether the criticism is legitimate. If its a comment about
your office staffers, for example, dont assume that they can do no wrong; investigate the claim as fully as
possible. Then, ask yourself whether you can improve your services based on the feedback.
Protect Yourself from Being Libeled Online

Some negative feedback is not instructive or constructive. It may be merely unkind commentary, or what
used to be called flaming. You may have to let certain criticisms go; the more personal or hysterical a
flame is, the more it speaks to the commenters state of mind, rather than your service, and you will have
to trust that other readers can make that same judgment for themselves.
But if a business or individual has made a false claim about you or your business, you will have to take
action. You cant let untrue or libelous claims go unanswered. Recycled information on the Internet has
a way of becoming fact, and you need to stop it as soon as you become aware of it and take counter-
measures to protect your online reputation and brand.
If the commentary is not merely negative but defamatory, you can shut it down by emailing the offender
a warning. First, find out who posted the comments. Most negative commentary is posted anonymously
or by using an online username that hides the owners email address. Can you tell who the person is
by what theyve written, such as a disgruntled ex-employee or a particularly unhappy client? If the
persons email is not readily available based on the comment, and the comments are false and designed
to injure your reputation, you should write to the sites administrator and warn them to take down the
comments. Neither the owner of a website or blog nor a website that specializes in online consumer
reviews is immune from legal action for allowing a false or libelous post to remain if youve lodged a
formal complaint asking that they remove it. Under U.S. libel law, a websites legal liability for publishing
defamatory comments is as great as the person posting it, and before things reach a litigious stage, the
website administrators will likely delete the offending post. You should be aware that a deleted post can
remain online through the sites own caches, but thats the nature of the Internet, rather than a fault of the
site administratornothing posted online can ever really be deleted.
Remember, though, that defamatory comments must be false, and they must also threaten to harm your
professional reputation and damage your business. If matters were to proceed to an actual lawsuit, as the
plaintiff in a libel case, you would have to prove injury based on the comments falsehoods. Otherwise,
the defendants could claimand winon their rights to protected speech under the First Amendment,
which includes unflattering and negative reviews, even if theyve resorted to childish or even profane
name-calling. Pull apart these comments to discern what is merely dissatisfied bloviating, and what is
opinion presented as fact. You may wish to pursue legal advice to understand these distinctions better.
The following is a sample letter you can use to try to stop defamatory comments when you know who has
made them.
[Date]
RE: Defamation
Dear [Client/Blog Poster/etc.]:
You made defamatory statements about me that damaged or threaten to damage my reputation as an
inspector.
Specifically, you made the following false statements:
[Describe each false statement, when it was made, what was said or written, and who heard or read the
statement. Consider attaching proof of the statement and/or copies of the defamatory writings.]
The law is clear that when a person makes defamatory statements about a private person in his/her trade,
business or profession, it is considered defamation per se. In such cases, the law presumes injury and the
plaintiff need not prove actual damages. The U.S. Supreme Court determined that this principle is fully
consistent with the U.S. Constitution. [See, New York Times Co. v. Sullivan, 376 U.S. 254 (1964).]
I demand that you immediately retract your defamatory statements. I specifically ask that you take the
following actions: [State what corrective action you want the potential defendant to take].
Your willingness to take these actions immediately will play an important role in whether I decide to move
forward with a defamation lawsuit against you.
If you refuse to take these steps, a judge or jury may consider your refusal as evidence of malice and may
award me exemplary damages.
If you believe your statements are not defamatory, I request that you provide me with all documents
that youre relying on to support your contention. I also request the name, address, phone number and
email address of each person you believe can testify that the statements are not defamatory. I need this
information to determine whether to move forward with a lawsuit against you.
Sincerely,
[Your Name]
[Your Company Name]
[Your Phone Number]
Build Your Own Reputation Through Website Maintenance

In addition to monitoring the reach of your brand online, including comments and trademark usage, you
can do a lot to maintain control and get regular search engine-optimization activity by maintaining a
dynamic website.
You may think that since youve already posted your products, services, business hours, location,
testimonials, and some great photos, thats all you really need. But you can make your site robust and
interactive by adding more content. Consider adding a special section that features interesting links that
are related to your business activity. For example, do you promote green building and lifestyle practices?
Then post a link to some government-sponsored information thats relevant to your remarks and services.
Write an article (or hire a writer occasionally) who can add value to your website by writing relevant and
topical articles or brief posts. Visitors to your site will appreciate that you dont let your website languish,
but that you take an active interest in news and trends that affect your industry.
Take advantage of the power of SEO. For blog posts and articles, make sure you use keywords and track-
backs as much as possible. You want your special website content to be robust and searchable. When
prospective clients do a generic search online, you want them to find you first (or second, or third).
Its important to strike a balance between what you can do to pump up your online presence, and what
you should leave to others. Dont get too over-invested in the typical bells and whistles found on many
websites that are screaming to get noticed and make themselves obnoxious in the process. Paid ads and
click-per-views are not recommended; unlike a stand-alone blog, your site is not your productits
promoting your product. Your site is used to sell your services. If you do include paid or sponsored ads,
make sure theyre legitimate and that you have a sustained relationship with those vendors. Otherwise,
not only will you be putting money into the pockets of counterfeit vendors, but your association with
them will tarnish your own brand and reputation, and it will be nearly impossible to recover unless you
change your business name and launch a whole new marketing campaign, which will be costly and time-
intensive. Make these sponsorships relevant to your business and mutually beneficial. Any sites you link
to your site should have link-backs, which you should verify occasionally.
Its also a good idea to occasionally search for businesses in your area to see if theyre worth cultivating
for an online bump in SEO and name-recognition. Or, if someone has taken a hit (such as one large
engineering firm near Denver whose commercial buildings were discovered to be structurally faulty),
you may want to consider removing their name or logo from your site, as well as pulling your implied
endorsement from theirs. This is a delicate decision for a number of reasons. Legally speaking, any
agreement or contract must be modified beforehand. But dont allow someone elses faltering reputation
to indirectly compromise yours.
Remember that business reputations in a changing economy are dynamic, so monitor yours regularly, and
become your own PR expert so that you can maintain control over your brand and good name.
Other Legal Issues for Home Inspectors
14 Steps That Help Inspectors Avoid Lawsuits

The following are 14 easy and inexpensive steps for inspectors to take to help prevent lawsuits.
1. Join InterNACHI, of course!
InterNACHI is the worlds largest inspection trade association, and its Standards of Practice can be
pointed to as definitive for the inspection industry. Substantially abiding by InterNACHIs Standards
of Practice provides a strong defense against a claim that you failed to perform to a level of care or
acceptable practice for the inspection profession.
Furthermore, InterNACHIs membership requirements are in addition to whatever your local, state or
provincial government licensing and regulation may demand. Membership is evidence that you are the
type of inspector who voluntarily goes above and beyond the minimum requirements that merely allow
you to legally operate in your area.
Not a member? Visit www.nachi.org/join
2. Incorporate.
You, as a shareholder in your incorporated inspection company, enjoy limited liability for the
corporations debts and judgments against the corporation. No inspector should operate as a partner or
sole proprietor... ever.
To learn how to protect your assets and prevent your corporate veil from being pierced, read I formed a
corporation or limited liability company. Now what? at www.nachi.org/now-what
3. Take every one of InterNACHIs online courses.
We all know that many claims against inspectors are frivolous. Education and training wont prevent such
suits from being filed, but education and training will help you prevail in court. Each of InterNACHIs
online courses produces a Certificate of Completion. You should be prepared to produce all of your
certificates as evidence of your professionalism. However, the dates of completion have to precede the
date of the inspection in question, so complete our courses now.
Furthermore, education and training are key to performing high-quality inspections, which eliminates
meritorious suits.
Knowledge is a powerful tool you can use to stay out of court or win if you should find yourself there.
See all of InterNACHIs online inspection courses by visiting our Educational Resources page at
www.nachi.org/education
4. Never refer to yourself as an "expert" in your marketing.
Home inspectors are generalists, not experts. The word "expert" has a particular meaning in the legal
profession. Experts are specialists who are held to a higher standard of care than the ordinary
(non-expert) inspector.
5. If you are going to hire a helper, use a contract.
I prefer to hire helpers as independent contractors rather than employees. A good independent contractor
agreement makes it difficult for a helper to:
bind you or your inspection company into a contract;

incur any liability on your behalf;
claim rights associated with your publications, trade secrets, copyrights or trademarks;
reveal your confidential information, such as marketing ideas, business plans, pricing strategies, etc.;
steal your real estate agent database or solicit your clients;
compel you to pay his/her expenses, insurance premiums or taxes;
demand severance pay; or
later claim s/he was an employee or is owed money.
Download InterNACHIS Inspector Independent Contractor agreement at
www.nachi.org/independentcontractoragreement
6. Turn away some consumers.
You don't have to accept work from everyone who wants to retain you. If a client starts off being difficult
or unreasonable, it usually gets worse, not better. While it may be hard to walk away from an inspection
fee, it's sometimes cheaper in the long run. Furthermore, an added bonus of refusing to allow these
consumers to become your clients is that they'll become your competitors' clients. Pity your competitors!
7. Use InterNACHIs Pre-Inspection Agreement.
It is designed to work hand-in-hand with InterNACHIs Standards of Practice and includes:
a definition of the scope of the inspection;
a disclaimer of warranties;
a limitation on liability, and a liquidated-damages provision;
a provision for payment of costs and attorneys fees;
a merger clause stating that there are no promises other than those set forth in the agreement, and
that all prior discussions are merged into the agreement;
a clause stating that any modification of the agreement must be in writing;
a forum-selection clause so that any lawsuit must be filed in the county or district where the
inspector has his principal place of business; and
a personal guaranty of payment if the client is a corporation or similar entity.
Download InterNACHIs Agreement at www.nachi.org/newagreement
8. Purchase InterNACHIs Stay Back stop sign.
In 2009, a home inspector opened a floor hatch to go down into a
crawlspace to inspect it. While inspecting, his client fell into the opening,
breaking his arm in three places. The client sued. The suit claimed that the
inspector was negligent for not putting up a caution sign.
Also in 2009, a home inspector was on the roof of a home he was
inspecting. A newer real estate agent decided to climb up the ladder to
join the inspector. She slipped, fell 7 feet, and landed on top of the client
who was steadying the ladder for the agent. Both suffered injuries that
required them to be hospitalized. The client sued the inspector for not
posting a sign to keep others off his ladder.
It gets worse. An inspector was recently blamed for an unsafe condition that already existed. During the
review at the end of a home inspection, the inspector pointed out severely rotted deck planking. The
client walked out onto the deck to see what the inspector was talking about when the clients foot broke
through the decking, causing minor injury. The client didnt sue, but later complained to the real estate
agent that the inspector should have kept everyone off the deck, once he discovered the issue.
The InterNACHI Stay Back stop sign does four things:
1. It shows that you care about your clients safety.
2. It reminds everyone that there are risks, especially to children, in attending an inspection.
3. It actually keeps your clients at a safe distance.
4. It demonstrates in court that you are not reckless.
In designing these signs, our attorneys advised us to use a stop sign rather than a caution sign, as
caution implies to proceed (to go ahead and climb the ladder, for instance), but with caution. A stop
sign is clear and unambiguous.
Visit www.InspectorOutlet.com to order your Stay Back stop sign for $29.95. And save the receipt as
evidence that you are a responsible inspector!
9. Take three photos of the water meter before you leave the property.
You never want to be accused of failing to note a water line leak, orworsecausing water damage
because you forgot to turn off a fixture. One way you can prevent this is to take some photos of the water
meter just prior to leaving the property.
Take these photos after you've:
completed your home inspection;
turned off all the sink and tub faucets after checking them for functional flow; and
made sure that the washing machine, dishwasher, sprinkler system, and any other water-using
systems, devices and fixtures are off.
Take three photos of the water meter that show that no water lines are leaking, assuming you didn't find any.
Visit www.nachi.org/three-photos-inspection-report to read more about this claim-avoiding tip.
10. Write your reports properly with InterNACHIs Inspection Narratives Library.
This library is the worlds largest collection of dedicated, industry-savvy home inspection narratives.
These narratives were developed using a variety of sources, including the International Residential
Code (IRC), technical data sheets, and systems specifications from various manufacturers associations,
installation manuals for a variety of building products, and various building science-related sites. These
narratives are worded with safety in mind, and specific code is not quoted.
In addition to reducing the amount of time you spend filling out reports, the quality of your reports will
improve, and youll enjoy greater protection from liability.
Visit www.nachi.org/narratives to order InterNACHIs DVD of inspection narratives. Cant wait? Order
the digital download of InterNACHIs Inspection Narratives Library at www.InspectorOutlet.com
11. Include InterNACHIs Estimated Life Expectancy Chart with every report.
This chart details the predicted life expectancy of household materials, systems and components so that
you dont have to.
Life expectancy varies with usage, weather, installation, maintenance, and the quality of materials. This
chart provides your client with a general guideline from the worlds largest inspection associationnot a
guarantee or warrantyand a reminder that there is no guarantee or warranty is stated at the bottom of the
chart.
Visit www.nachi.org/life-expectancy to download your free Estimated Life Expectancy Chart (also
featured at the end of this book).
12. Give all your clients InterNACHIs Now That Youve Had a Home Inspection
home-maintenance book.
This home-maintenance book was also written specifically to reduce your

liability by reminding your clients that a home inspection does not reveal
every defect that exists, that certain issues are outside the scope of a home
inspection, and that a homeowner is now responsible for maintaining their
home. It works well with the Client Satisfaction Survey (below).
Visit www.nachi.org/now to order a case of books.
13. Use InterNACHIs Client Satisfaction Survey.
Often, a dissatisfied client will describe their perception of your services
to his/her agent, or, worse... to a judge, inaccurately. Procuring and
maintaining a copy of this survey will bring them back to Earth, so
to speak. It is a handy document to have to present to a complaining
agent, and can often end a legal action all by itself. It is the next best thing to a deposition. The Client
Satisfaction Survey creates a factual record of the clients version of events surrounding the inspection in
the relevant time frame, thus inhibiting the clients ability to change his story to fit the circumstances of a
later claim.
Visit www.nachi.org/survey to download a Client Satisfaction Survey, and save every copy forever.
14. If you settle a dispute with a client, get a signed release.
Right or wrong, in some cases, it makes sense to cut a deal with a complaining client to avoid a lawsuit.
Never apologize. An apology may be used to support a future claim that you were negligent. If you
have to pay to have a repair done to correct a defect your client claims you missed, always ask for a
handwritten letter of reference thanking you for quickly solving the issue. Then take a stack of those
letters back to the referring agent, brag about how you paid to keep your mutual client happy, and ask that
the stack be passed out at the next real estate sales meeting.
Also, after you get the reference letter, get a release signed to end the issue forever.
Visit www.nachi.org/release to download a General Release for inspectors.
To Exceed or Not to Exceed: That Is the Question

by Mark Cohen, Esq. and Nick Gromicko
Inspectors sometimes ask about the potential legal consequences if their inspections go beyond what
InterNACHIs Standards of Practice (SOP) require.
Of course, every inspection must, at a minimum, substantially meet the requirements of the SOP. If an
inspector fails to comply with the SOP, the customer would have valid claims against the inspector for
breach of contract and misrepresentation.
Therefore, when in doubt about what the SOP requires in a particular situation, the inspector should err
on the side of caution and exceed the SOP. It is better to do a little more than what may be required than
to do less and risk a potential claim and harm to your reputation.
A word of caution: If an inspector consistently goes far beyond what the SOP requires, a customer might
successfully argue that the inspector voluntarily assumed a duty greater than the contract required.
Most inspection contracts contain language stating that the inspector will perform the inspection in
accordance with InterNACHIs SOP. An inspector who goes far beyond what the SOP requires may open
himself up to a claim that there was an oral agreement that he was going to do a more rigorous inspection
than whats required by the SOP.
If an inspector voluntarily assumes a duty greater than the duty required by the contract, the inspector
has an obligation to perform those additional tasks with reasonable care.
If a Home Inspector Misses Something

Sooner or later, every home inspector is going to miss something that s/he thinks or is told s/he should
have caught during a home inspection. But believe it or not, this can actually be turned into a good
opportunity.
One of the measures of an inspectors ability is the gravity of the miss. Did s/he miss a structural issue that
was easily visible and will cost $15,000 to correct, or was it a saturated desiccant strip in a double-pane
window, which may be apparent only under certain conditions?
The best opportunity is the chance to turn a negative circumstance into a positive opportunity.
Was it Really a Miss?

Inspectors are sometimes accused of missing something clearly disclaimed in the home inspection
contract, especially when theyre following InterNACHIs Standards of Practice, such as air-conditioning
performance. Thats why its a good idea to include the SOP in the appropriate section of the inspection
report.
As inspectors, we each need to do our best to ensure that, before the inspection begins, the client has a
realistic idea of what is and isnt included. We need to educate our clients.
In addition to giving a brief, verbal description of the inspection and its limitations, refer your new clients
to a New Clients page and include web links to InterNACHIs Standards of Practice, the inspection
contract (also developed by InterNACHI), and a Systems Excluded page detailing whats not typically
included as part of the General Home Inspection. This page may also mention that you offer some of the
stated exclusions as ancillary inspections, if thats the case.
You want clients to read the contract. Ask your clients to read, then fax or e-mail you signed copies of the
contract and the Systems Excluded pages. InterNACHIs Online Agreement System includes a feature
that allows clients to sign and return your contract electronically. Some contract requirements may vary
by state.
The first line in InterNACHIs standard home inspection contract explains that it is not an inspectors duty
to find every defect:
INSPECTOR agrees to perform a visual inspection of the home/building and to provide CLIENT with a
written inspection report identifying the defects that INSPECTOR both observed and deemed material.
And you should also consider providing your client a copy of InterNACHIs Now That Youve Had a Home
Inspection book. It will protect you from future claims.
Was the Miss Handled Well?
If you do miss something, there are times when you simply have to admit your mistake, make an apology,
and get on with it. There are also times to demonstrate why you havent made a mistake, but always
graciously offer to make things right anyway, and convert the situation into a marketing opportunity.
There are also times that will require you to take a position and stand fast because there are a number of
situations in which others involved in the transaction may be motivated to make the inspector the fall guy.
Which approach to use involves judgment, and thats what it finally comes down to in home inspections.
This is true not only for handling mistakes, but also in evaluating the limitless combinations of home
systems and components, and all the grey areas in between, for which an inspector finds himself forced to
make a decision that he may be called upon later to defend in court.
As an inspector, good judgment is one of your most important tools, and its a skill that can be learned.
Reading the InterNACHI Message Boards will help you sharpen this skill painlessly by allowing you to
learn from the mistakes and experiences of other inspectors. In addition to providing education, the
boards offer inspectors a chance to become part of the worlds largest international inspection community
that offers opportunities and support during the difficult times many inspectors face in breaking into the
industry.
InterNACHIs Buy-Back Guarantee Program

InterNACHI now offers the Well Buy Back Your Home Guarantee.
If the clients participating Certified Professional Inspector misses
anything in the inspection, InterNACHI will buy back the home.
Its that simple.
Theres no deductible and no weasel clauses.
Here are the no-frills terms of this groundbreaking Buy-Back
Guarantee:
Honored for 90 days after closing.
Valid for home inspections performed for home buyers by
participating InterNACHI members.
We'll pay whatever price the client paid for the home.
The guarantee excludes homes with material defects not present at the time of the inspection, or not
required to be inspected per InterNACHIs Residential Standards of Practice.
Home buyers can buy a home worry-free when they have it inspected by a participating InterNACHI member.
If theyre not happy within the first 90 days after buying it, InterNACHI will buy back the home at full price.
Real estate agents in North America can be assured that their clients can now buy with confidence.
Additionally, InterNACHI protects the privacy of its members clients. It doesn't collect identifiable
consumer data, so it can't sell it or release it. No names, addresses, phone numbers or email addresses are
sold or released to any third party.
InterNACHI members can visit this link to sign up: www.nachi.org/buy
Proving Negligence
by Mark Cohen, InterNACHI General Counsel, and Nick Gromicko
A client asserting claims against a home inspector may rely on a variety of legal theories, including
negligence, breach of contract, and misrepresentation. This article explains the four elements a
plaintiff must prove to prevail in a negligence claim. Understanding these will help inspectors to better
understand how to reduce their risk of being found negligent.
The four elements of a negligence claim are:
1. duty;
2. breach;
3. causation; and
4. damages.
To be successful, a plaintiff must prove all four elements by a preponderance of the evidence. Lets look at
each of the elements.
Duty
The plaintiff must prove that the inspector owed a duty to him. The duty may be created and defined by
a contract, a statute, or the standard of care in the industry. In common law, every person has a duty to
exercise ordinary care in all activities to prevent foreseeable risks. Even if no duty would ordinarily exist,
a person who voluntarily undertakes to do something must exercise ordinary care in doing it. (Even
though you have no duty to provide a free inspection to a relative, if you assume that duty, you must carry
it out properly.)
An inspector has a duty to comply with all applicable laws and regulations, but some state laws do not
define any additional duties inspectors owe to clients. Put differently, not all states have statutes that
specifically define the standard of care. Therefore, it is vital that the written contract define the additional
duties assumed by the inspector. If the client and inspector both understand the scope of the duties owed,
disputes are far less likely.
The best thing an inspector can do to protect himself is insist that the client sign a written contract
BEFORE the inspection. The contract should explain what the inspector will and will not do. The
standard InterNACHI contract explains that the inspector will perform the inspection in accordance with
InterNACHIs current Standards of Practice at www.nachi.org/sop The inspector should provide a copy of
the SOP to the client, or encourage the client to review them online before signing the contract.
Generally, the inspector works for the prospective buyer. A seller may sometimes threaten to sue an
inspector for negligence because of statements in the inspectors report, but this threat is often hollow
because the inspectors duty is to his client, not to the seller or real estate agent.
Generally, the existence of a duty is a question of law, meaning the judgenot the jurydecides whether
the inspector owed a duty to the client.
Breach
Once the plaintiff proves the existence of a duty, he must prove the inspector breached that duty. In other
words, the plaintiff must show that the inspector was negligent. Because it is impossible to prescribe
definite rules in advance for every combination of circumstances that may arise, the question of whether
the inspector breached a duty is usually a question for the trier of fact (the jury in a jury trial, or the judge
in a non-jury trial).
One way the inspector can reduce the risk of being found negligent is to prepare a thorough report
summarizing what he did and all his relevant observations. If the inspector identifies defects, he should
list them in the report and inform the client of the possible consequences. If the inspector recommends
repairs or additional inspection by a specialist, he should state that in the report. The inspector should
take plenty of photos during the inspection, as they may be useful if litigation ensues.
Causation
Even if the plaintiff proves that the inspector owed a duty and breached that duty, the plaintiff must
also demonstrate that the breach was the cause of the claimed damages. The test traditionally used
to determine cause is the but for test. Under this approach, the inspectors conduct is a cause if the
damages would not have taken place but for the inspectors breach of the duty owed.
Think of it this way. If an inspector breaches his duty by failing to perform a proper electrical inspection,
but the client is complaining about the cost of replacing the roof, the inspectors breach of his duty was
not the cause the clients damages. The but for test works well, but there is one situation where it fails.
If two causes combine to bring about an event, either of which would have been sufficient to cause the
damages, many courts ask whether the defendants breach of duty was a substantial factor in bringing
about the damages. If so, the inspectors negligence will be considered a cause of the claimed damages.
It is important to remember that even in situations where a home inspector has been negligent, other
parties, including the buyer, may have also been negligent. For instance, suppose an inspector lists a
defect in his report, fails to fully inform the buyer of the possible consequences of this defect, but advises
the buyer to hire an expert to follow up on the defect. If the buyer fails to hire an expert, the buyer may
be at least partly at fault for failing to heed the inspectors recommendation. When more than one party
has been negligent, many states now require courts and juries to allocate a percentage of fault to each
negligent party.
Damages
If the plaintiff establishes the first three elements of a negligence claim, he must still prove that he was
damaged, and he must prove the amount of his damages.
Damages in a negligence suit against a home inspector will often be the costs incurred in correcting
defects the inspector failed to find. However, there have been cases where an unhappy client claimed he
would not have purchased a property had the inspector performed a proper inspection and, in this case,
the claimed damages may be much greater.
The goal of allowing an award of damages is to make the plaintiff whole: to restore him to the situation
he was in before the negligent act or omission. One issue to be alert to is claims that seek to make the
plaintiff better off than he would have been but for the inspectors negligence. For example, if an inspector
fails to mention defects in a roof that is 10 years old and the roof must be replaced, the plaintiff is not
entitled to a brand new roof, but is entitled only to damages equal to a non-defective roof that is 10 years
old.
The law recognizes direct damages and consequential damages. Direct damages include damages such as
cost of repair or replacement. Consequential damages may include damages such as loss of productivity
or loss of profits resulting, for example, from the inability to use a home office. In many states, an
inspector can limit his liability for damages to direct damages and disclaim any responsibility for
consequential damages. In some states, an inspector may be able to limit his liability to the amount paid
for the inspection.
This article provides only general guidance. Always consult an attorney qualified in your jurisdiction.
Deposition Preparation
A deposition is recorded witness testimony given under oath to be used in court at a later date. Inspectors,
like any other professionals whose job subjects them to a certain amount of liability, are occasionally sued
and deposed. Deposed witnesses should learn testimony strategies that will make their success in court
more likely.
Facts About Depositions

They are usually held in a less formal setting than a courtroom, although the testimony provided is
just as significant as that given in court. The version of events offered by a witness during a
deposition essentially binds the witness to that version.
They are designed to allow the opposing counsel to gather evidence against the defendant or plaintiff.
Present at depositions are the defense attorney, the plaintiff s attorney, a court reporter, and the
party to be deposed.
The court reporter will record every spoken word, with the exception of off the record
conversation, and later transcribe it into writing.
Depositions can be long and grueling, sometimes lasting hours.
Questions asked during a deposition may not be asked in any apparent order and may seem
irrelevant. Nevertheless, it is the responsibility of the witness to answer every question unless their
lawyer instructs them otherwise.
Before the Deposition

Meet with your lawyer to review all relevant documents, especially interrogatory responses. These
responses are written answers to questions that were previously provided.
At the Deposition
Do not lie. InterNACHI members should know that lying under oath is criminal perjury. If you get
caught lying, your entire testimony will be discredited. President Clinton lost his license to practice
law and was impeached for lying under oath.
If you arrive at the deposition before your lawyer, do not speak about the case with anyone,
especially the plaintiff s attorney.
Dress in a professional manner. Although no photos will be taken, the opposing partys impression
of you is important. If you arrive unkempt, they might think you will not appear credible to a jury,
and the plaintiff will be less likely to settle out of court.
Do not be intimidated by the opposing lawyer. Unlike in a courtroom, where a judge and/or jury is
watching, lawyers may try to antagonize you so that you give up additional information. Recognize
such behavior as manipulative tactics, to be brushed aside, rather than as personal attacks.
Similarly, do not be put at ease if the opposing lawyer is strangely pleasant or easygoing. Assume
that everything they say and do is intentional and designed to influence your response.
Speak slowly and deliberately. Remember that everything spoken during a depositionincluding
stuttering or falteringis recorded. Slow and deliberate speech will make your testimony appear
more professional and credible when it is read later by a judge.
Do not bring any documents with you unless you were specifically told to do so. You do not want
to provide the opposition with any information that they do not already have.
Always pause after each question before answering. This way, you have time to consider the
question, and you will be sure that the question has ended. There is no real time limit for answering
a question, so take as much time as you need. Answering questions quickly might also encourage
the opposing lawyer to ask more questions than they otherwise would, which will work against you.
Also, permitting a pause before answering will allow your attorney the chance to object to the
question. It is too late to object after you have begun to answer.
Do not volunteer information. Answer exactly what is asked and nothing more. Attorneys may also
continue to look you in the eyes long after youve completed your answer in hopes that the
uncomfortable silence will cause you to continue talking.
Always ask for clarification if you do not fully understand the question. Never guess the meaning of
a question.
Do not speculate. If you do not know the answer to a question, say that you do not know the answer.
Request breaks whenever you feel you need one.
Do not be afraid of questions that require a yes or a no answer, even if you think you will sound
bad. You do not need to defend yourself at a deposition with a lengthy explanation.
Do not attempt to memorize answers to anticipated questions. You will not sound natural and there
is no way to know in advance what you will be asked.
In summary, inspectors who are deposed should prepare themselves for the unfamiliar environment in
which they will provide sworn testimony.
Inspectors as Expert Witnesses
What Is an Expert Witness?

Some home inspectors who want to expand their business do so by performing consulting work.
Consulting means to advise paying clients according to ones particular area of expertise. One way for
residential and commercial property inspectors to offer consulting services is to act as an expert witness.
An expert witness is someone with expertise in a particular area who is called to testify during litigation.
A fact witness is a person whose testimony is limited to giving facts. An expert witness, by contrast, is
allowed to give his or her professional opinion.
An expert witness provides an Expert Witness Report after performing an inspection. The goal is to
provide a report so convincing that the opposition will decide to settle out of court, saving the client the
cost of continued litigation.
Although an expert witness may be hired by either a defendant or a plaintiff, or by the court, s/he is
supposed to be a neutral third party. This means that the inspector has no interest in the outcome of the
case, and his or her testimony is unbiased.
What Qualifications Do I Need?

There is no single qualification, and the exact qualifications youll need will depend on the nature of the
court case. The first step in entering a case as an expert witness is to establish your credentials.
Qualifying to perform as an expert witness means that you must be able to show knowledge, skill,
experience, training, education, and/or other expertise that may be meaningful to a party attempting to
prove its side in a lawsuit.
When developing this portion of your business, a prospective client will probably be looking for an expert
witness who:
is a practitioner in the subject at issue;
is an instructor in the subject at issue;
has published peer review articles, textbooks, and/or guidelines in his or her area of expertise; and/or
presents well in front of a jury.
What Does an Expert Witness Do?

The process for the expert witness works something like this:
The Referral
When you receive the referral, usually in a phone call, the prospective client will want to know your
qualifications. You should have an updated curriculum vitae (CV), which is a detailed rsum, and a copy
of your Expert Witness Agreement (including a fee schedule), ready to email. Be prompt. You want them
to know that you can take care of business. During this phone call, you should ask for any relevant photos
and documents, including a description of the litigation.
At this time, you should also start a project log, writing down important contact information, such as
dates and phone numbers, and recording who you spoke with and what was discussed. Make sure to enter
any major decisions.
Laws regulating the recording of telephone calls vary by state. In states where its legal to electronically
record phone calls, such equipment is inexpensive and can help you keep track of whats said.
Case Evaluation
After reviewing the preliminary information, the first decision youll make is whether to accept the
work at all. It may be that the prospective client will ask you to support a position that you are unable or
unwilling to. If you feel comfortable about taking the case, notify your client.
The Agreement
Typically, youll be approached by the attorney of one of the litigants. Its a good idea to insist that your
contract name the attorney as your client, instead of the litigant. This will increase your chances of getting
paid. If the case goes to court and your client loses, you may not be at the top of your clients must pay
list.
The Services portion of the agreement should describe the expert witness services you are to
provide, including your fee schedule. This section should contain a number of disclosures
describing the limitations of your expert witness service.
The Confidentiality section should describe both the confidentiality which will be offered by the
expert witness, and the limitations of the expert witnesss liability concerning confidentiality.
The No Conflicts section should state that the expert witness has no conflict of interest in the legal
matter and is able to form an opinion free from bias.
The section on Legal Matters may delineate items such as a Hold-Harmless clause. It should
define the jurisdiction under which the contract was written, and describe where and how disputes
will be handled.
The Termination section describes the conditions under which the contract may be terminated,
and the results of termination under different circumstances.
Expert witness fees vary with the situation and with the person providing the service. The client is
typically required to pay an initial retainer, which might be $1,200.00 or more, depending on the amount
of time the expert witness estimates the work will take.
Other types of fees may include:
file review and research;
travel time;
inspection and investigative services (which you should bill at a two-hour minimum);
report preparation;
pre-trial preparation;
deposition (also billed at a two-hour minimum);
requested courtroom appearance (billed at a half-day or a full day); and
miscellaneous expenses (such as meals and/or accommodations, or a per diem).
Once the agreement has been signed, arrangements will have to be made to perform the inspection. If
you want a specialist to be there for any reason, you should schedule accordingly.
The Inspection
Your demeanor during the inspection is important. Frivolity is out of place. You should remain
professional and neutral, especially if the opposition has representatives at the inspection who are
unfriendly.
A tactic you may encounter is that the opposition may try to intimidate you. They may provide
representatives with an overbearing presence, or they may place themselves in positions that make it
difficult for you to do your job. The penalties for actually interfering with you during your inspection are
harsh enough that you should not allow yourself to be intimidated. If you have a small voice recorder,
you should use it to record the inspection, along with any confrontations or efforts to interfere with your
inspection.
If the opposition succeeds in rattling you, under no circumstances should you lose your temper. Keep in
mind that theres a good chance that any incident that arises may be described in court. You want to be
portrayed as rational and in control of your emotions.
You should ask questions of anyone you like, but think twice about answering questions too freely. Dont
give out information to the opposition, and dont go into too much detail with your client. You may
change your mind about what youre seeing as you continue to investigate.
You should walk into the inspection as informed as possible. During the inspection, you should be
working from a checklist and notes that you created during your preparation. Unlike home inspections,
the property you inspect as an expert witness may be far from where you live. You may not be able to
return easily, so you need to be prepared. To that end, you should take a lot of high-definition digital
photos. Taking and storing photos is cheap in the digital age. Taking high-resolution photos means that
you may be able to zoom in to look at something in more detail.
Report Preparation
Once the inspection is completed, youll be ready to begin compiling your Expert Witness Report.
Based on the matter at issue, you should develop a hypothesis and show in your report why yours is the
true hypothesis. You can include anything you think is necessary in your report.
The report may contain the following:
a title page;
a table of contents;
your credentials;
the Request for Inspection;
any relevant building codes and standards;
definitions of terms used in the report;
the main body or narrative of the report;
any miscellaneous reference material;
a copy of the plaintiff s Complaint;
a copy of the defendants Response to Allegations;
all relevant photos and diagrams (with captions as to location/area of the subject property);
your conclusion; and
any explanatory footnotes and/or bibliography of your reference materials.
The goal is to make your report overwhelming to the opposition while still maintaining your status as
a neutral third party. If you testify to something thats later proven to be untrue, youll lose credibility,
which is crucial in finding work as an expert witness.
When the complaint consists of multiple allegations, you should organize your responses clearly and
separate the information as necessary.
Oppositions Response
Once youve submitted your Expert Witness Report, you and the opposing expert witness will have a
chance to review and respond to the others report. If that fails to elicit a settlement, the next step will be
to go to trial.
Deposition
Early in the proceedings, you may be asked to provide sworn testimony via a deposition, which is
conducted outside of court. During the deposition, the expert witness must answer a series of oral
questions by the oppositions attorney. The clients attorney will have a chance to cross-examine you in
order to make clarifications.
In Court
In court, you need to be well-prepared. You should have reviewed your report carefully, especially if much
time has passed since you wrote it. Try to anticipate the areas of the report that the opposition will attack,
and have answers ready for questions they might ask.
Youll be coached on appropriate behavior by your client or their attorney. If you have any questions
about the process, dont hesitate to ask. Its better to resolve them before you find yourself all alone on the
witness stand.
Once youre on the stand, youll first be asked about your qualifications and credentials. After the court
and the opposition accept them, youll give your testimony. You may be asked to give factual information.
You may have to answer specific questions. And you may be asked for your professional opinion.
Final Billing
Your billing schedule should be included in the section of your agreement that outlines your fees. Send
your client invoices on a regular basis until payment is received.
Conclusion
Requirements for expert witnesses vary by state. If youre considering offering expert witness services,
you should discuss with your attorney any details that may affect your inspection business.
Tip: Use InterNACHIs Hold-Harmless Clause as a marketing tool (www.nachi.org/harmless).
Visit this link www.nachi.org/expert-witness-agreement to download InterNACHI's sample Expert
Witness Agreement.
InterNACHI Attorney: Code-certified claims

can lead to unexpected problems for inspectors.
InterNACHIs attorney, Mark Cohen, has issued a statement reminding InterNACHI members to be
cautious in advertising themselves as code-certified or ICC-Certified.
Cohens warning comes in the wake of a recent court ruling in which a home inspector who marketed
himself as code-certified was held liable to a customer for misrepresentation after a local government
determined that the home he had inspected was not up to code.
Training offered by the International Code Council (ICC) can be beneficial to home inspectors, but
Cohen says home inspectors should be careful not to suggest or imply that their home inspections will
ensure that the residence is in compliance with all applicable codes. Codes vary from one jurisdiction to
the next, and whether something is up to code is often a judgment call made by a government employee.
Unless an inspector intends to warrant that the property is in compliance with all codes, the inspector
should make clear in his advertising and in his contract that the inspection seeks to identify defects, but
does not attempt to identify code violations.
Cohen warns inspectors to use care in advertising their services, saying, Statements contained in
an advertisement or on a website may form the basis for subsequent claims of misrepresentation by
customers who did not understand the inspectors role.
Read the announcement online at www.nachi.org/codecertifiedwarning
Legal: Links and Online Information
Online Inspection Agreement System

Use InterNACHIs free Online Inspection Agreement System. It allows for electronic signatures and is
legally binding. Find it here: www.nachi.org/onlineagreement
Documents, Agreements and Sample Legal Language

InterNACHIs Residential Inspection Agreement: www.nachi.org/newagreement
Online Inspection Agreement System: www.nachi.org/onlineagreement
Expert Witness Agreement: www.nachi.org/expert-witness-agreement
Employment Agreement with Non-Compete Clause: www.nachi.org/employmentagreement
Independent Contractor Agreement: www.nachi.org/independentcontractoragreement
Hold-Harmless Clause: www.nachi.org/harmless
General Release: www.nachi.org/release
Personal Guaranty: www.nachi.org/personalguaranty
Payment at Closing Authorization: www.nachi.org/closing2007
Third-Party Service Providers Permission-to-Contact Clause: www.nachi.org/tpsp
Client Satisfaction Survey: www.nachi.org/survey
Leave-Behind Letter: www.nachi.org/leave-behind-letter
Estimated Life Expectancy Chart: www.nachi.org/life-expectancy
Mold Inspection Agreement: www.iac2.org/agreement
Mold Waiver: www.nachi.org/moldwaiver
Radon Inspection Agreement: www.nachi.org/radonagreement
Radon Test-in-Progress Notice: www.nachi.org/radon-test-in-progress
Radon Waiver: www.nachi.org/radonwaiver
Well Water Sampling Agreement: www.nachi.org/waterqualitysamplingagreement
Universal Four-Point Insurance Inspection form: www.nachi.org/4point
Log Home Disclaimer language: www.nachi.org/loghomedisclaimer
Commercial Inspection Agreement: www.nachi.org/comsop.htm#10
Request for Documents and Person(s) with Knowledge sample language:
www.nachi.org/comsop.htm#11
Professional Services Contract: www.nachi.org/comsop.htm#12
Energy Audit Contract: www.nachi.org/energy-audit-contract
Thermal Imaging Addendum to Residential Inspection Agreement:
www.nachi.org/iraddendum
Thermal Imaging Addendum to Commercial Inspection Agreement:
Legal: Links and Online Information 151
WDO (Wood-Destroying Organism) Inspection Report Form: www.nachi.org/wdo-report

InterNACHIs Standard Accessibility Inspection Report for Existing Commercial Buildings:
InterNACHIs Observed Green Features Report for Existing Commercial Buildings:
MoveInCertified.coms Green Certified Checklist: www.moveincertified.com/green
Release and Hold-Harmless Agreement (for turning on utilities): www.nachi.org/utilities
Winterization/De-Winterization Services Agreement: www.nachi.org/winterization-agreement
InterNACHIs Standard Licensing Agreement for InterNACHI Use of Vendor Course Materials:
www.nachi.org/nachicanuse
Inspection Legal Case Library

Read about inspection-related lawsuits in the Inspection Legal Case Library. These case summaries are
designed to help inspectors and their defense attorneys. Read them at
www.nachi.org/inspection-legal-case-library
Inspector Support
Links and Online Information
Receipt for Dues

Download and print off your tax-deductible receipt for your membership dues at
www.nachi.org/receiptfordues
Net Profit Optimizer

Improve your bottom line with InterNACHIs free, online Net Profit Optimizer.
Visit www.nachi.org/netprofit
Message Boards, Blog, News, and Consumer Assistance

Visit InterNACHIs Inspector Blog at www.nachi.org/blog. The blog contains information and
news for both inspectors and consumers.
Visit InterNACHIs interactive Message Board at www.nachi.org/forum. The board allows
inspectors to interact, post pictures, and discuss inspection topics. Forum categories include:
Ethics
Legal Advice
Marketing
Computers and Technology
Report Writing
General Inspection Discussion (www.nachi.org/forum/f11)
Miscellaneous Discussion (www.nachi.org/forum/f13)
Legislation, Licensing and Legal Issues (www.nachi.org/forum/f14)
Special Discounts for InterNACHI Members (www.nachi.org/forum/f32)
NACHI.TV (www.nachi.org/forum/f63)
InterNACHI Blog (www.nachi.org/forum/f69)
Seller Inspections & Move-In Certified (www.nachi.org/forum/f62)
Thermal Imaging, Infrared Cameras & Energy Audits (www.nachi.org/forum/f58)
Green Building Inspections (www.nachi.org/forum/f59)
Exterior (www.nachi.org/forum/f16)
Interior (www.nachi.org/forum/f18)
Electrical (www.nachi.org/forum/f19)
HVAC (www.nachi.org/forum/f20)
Plumbing (www.nachi.org/forum/f22)
Structural (www.nachi.org/forum/f23)
Commercial (www.nachi.org/forum/f53)
Ancillary Services & Additional Topics (www.nachi.org/forum/f21)
Hardware, Software & Publications (www.nachi.org/forum/f31)
Education (www.nachi.org/forum/f25)
Canada Inspectors (www.nachi.org/forum/f48)
Puerto Rico Inspectors (www.nachi.org/forum/f68)
California Inspectors (www.nachi.org/forum/f57)
Texas Inspectors (www.nachi.org/forum/f71)
Florida Inspectors (www.nachi.org/forum/f73)
Oklahoma Inspectors (www.nachi.org/forum/f78)
Minnesota/MAHI Inspectors (www.nachi.org/forum/f85)
Ohio Inspectors (www.nachi.org/forum/f84)
CMI/MICB Discussion (www.nachi.org/forum/f55)
IAC2 Forum (www.nachi.org/forum/f50)
Inspector Classified Ads
InterNACHI's Emergency Forum (www.nachi.org/forum/f79) for inspectors on the job who need
help right now.
Visit InterNACHIs Whats New page at www.nachi.org/whats_new to find out whats new in the
inspection industry.
Participate in AskNACHI.org at www.asknachi.org to contribute and help consumers with their
inspection questions.
Emergency Forum
Need emergency help from inspection experts while you're on the job site?
Try out our Emergency Forum!
This forum is for time-sensitive emergencies only. If you need help
using the InterNACHI website, or for any other questions, email
[email protected] instead.
It is not to be used to host discussions, make announcements, or for
seeking help with off-site inspection report writing. This forum is
dedicated solely to helping fellow members who are on an inspection
site and need IMMEDIATE help with an issue. We also have various
subject matter experts who have agreed to monitor this forum.
Visit the Emergency Forum at www.nachi.org/forum/f79
Report Review
InterNACHIs Report Review Committee reviews members inspection reports, checks them for
adherence to our Standards of Practice, makes suggestions for improvements, and returns them to the
inspector. Working members who have yet to perform any fee-paid inspections must submit four mock
inspection reports to the Report Review Committee before performing any fee-paid inspections. A mock
inspection is an inspection performed for no fee. It can be performed on the members own home, a
friends home, a family members home, another inspectors home, or at an InterNACHI-sponsored mock
inspection. This is a membership requirement for members who have never done a fee-paid inspection.
ITA provides free mock inspection reporting forms for InterNACHI members. The forms and the Report
Reviews are free. Visit www.nachi.org/reportreview
AutoCorrect Tutorial
Take this free AutoCorrect tutorial for report writing in MS Word: www.nachi.org/tutorials/tutorial
FetchReport
Upload your inspection reports to the Internet for your clients to view and print
at www.fetchreport.com Making your reports FetchReport-friendly is totally
free. As the inspection industry moves toward doing more work for home sellers,
and as inspectors are seeking more ways to add value to their services without
additional cost, a robust and unified upload and download system with multiple
benefits has now been universally adopted.
FetchReport.com has already procured agreements from nearly every inspection
software company, report form vendor, and testing laboratory to become
FetchReport-friendly over the next several months. Uploading reports to
FetchReport.com offers a number of advantages for everyone.
Advantages for the Real Estate Agent:
they receive the inspection reports faster and can share them with repair contractors to get
estimates faster;
they can download, read and print the reports easily;
they can provide potential buyers a link (from the pages on their website that promote a particular
property) to access all the homes reports for seller inspection marketing purposes;
they can become acquainted with an easy-to-use, unified system for all the home sales they are
involved with, regardless of which inspector they use, regardless of how each inspector generates the
reports, regardless of what supporting documentation or laboratory reports are desired, and
regardless of what type of inspections are performed; and
they can provide added value (in terms of third-party discount coupons and gift certificates) to their
clients through reports uploaded to FetchReport.com.
Advantages for the Client:
clients can receive the inspection reports faster and can provide others with access;
they can download, read and print the reports easily;
sellers can provide potential buyers a link to access all the homes reports for seller inspection
marketing purposes;
potential buyers can access past inspection reports when considering whether or not to tour a
home; and
clients enjoy added value (in terms of third-party discount coupons and gift certificates) found in
reports uploaded to FetchReport.com.
Advantages for the Inspector:

inspectors can upload their reports easily;
they can control who gets access to uploaded reports:
they can upload the reports under one unified system, regardless of what software or forms they
used to generate the report;
they can upload information from various types inspections, laboratory analysis reports, and
supporting documentation using one unified system; and
they can provide added value (in terms of third-party discount coupons and gift certificates) to their
inspection reports.
FetchReport hopes to soon provide so much added value to uploaded reports that consumers (who have
no need for an inspection otherwise) order one anyway, just to acquire the downloadable gift certificates,
and they can enjoy added marketing exposure to potential clients who view reports of inspections
performed on homes they considered buying but did not purchase.
Four other uses for FetchReport that are developing: use of the system by home insurance companies;
use of the system for marketing foreclosed homes to online buyers; use of the system to move toward
pay-per-view report downloading; and use of the system by real estate companies to mass-market listings.
InterNACHIs free, online, signable electronic inspection agreement system is FetchReport-friendly, and
MoveInCertified.com uses FetchReport technology exclusively. The entire system is totally free. Visit
www.nachi.org/fetchreportfriendlyseal
Inspector Safety Equipment

Inspectors should always bring with them gear that can protect against the hazardous situations inherent
in inspections.
Ironically, the process of inspecting for safety defects can itself compromise the safety of inspectors and
their clients. InterNACHI Inspectors can use the following types of equipment to help ensure that
inspections proceed problem-free.
Coveralls: Coveralls are made from a variety of
materials, often canvas or Tyvek, a tear-
resistant, flexible plastic widely used to make
items such as postal mailers, banknotes and
even DVDs. While canvas is puncture-resistant,
Tyvek is disposable and lightweight, as well
as anti-static, breathable and chemical-resistant.
However, it should not be used near heat or
open flames. Both canvas and Tyvek provide
effective barriers against splashes, asbestos,
chemicals, lead dust, and other harmful
substances.
Flashlights: Inspectors should bring at least
two flashlights with them before entering
dimly lit attics and crawlspaces. This precaution will eliminate the possibility that one flashlight
will lose power, forcing the inspector to feel his way back out. The multitude of dangerous elements
that potentially lie in attics and crawlspaces is startlingfrom exposed nails and broken glass, to
dangerous reptiles, insects and mammals. No one should ever enter these areas without a flashlight.
Goggles: Goggles can protect against many types of harmful airborne substances, such as mold
spores and sawdust. Inspectors should be sure to wear goggles or some other type of eye protection
while inspecting electrical panels, which can emit dangerous sparks or arcs.
Roof equipment: Inspectors who must walk on rooftops (especially those who perform roof, wind
and hail inspections) regularly risk fall-related injuries. Some equipment that can keep them from
stumbling off a roof are:
roof shoes: Shoes form the only constant point of contact between the inspector and the roof,
and the bond between them needs to be firm. Some companies make shoes that are specially
designed for roof work, but these are not always necessary. Whatever type of shoes inspectors
decide to wear, they should be flat and have high-traction rubber soles. Footwear with heels can
become caught on roof surfaces, potentially causing the inspector to trip and fall;
ladder tie-offs: Inspectors should bring with them straps
to use to attach their ladders to the roof or
structure. This attachment will help prevent the
ladder from being blown away by a strong wind,
embarrassing the marooned inspector. Also, a
ladder tie-off can potentially prevent the ladder
from slipping away from the building beneath the
weight of the climber.
personal tie-off: Inspectors may want to attach
themselves to the roof as an added security
measure.
A few notes about this procedure:
Some roofs do not allow for the
implementation of this safety measure. Roofs
must have a protruding, sturdy, accessible
place as a connection point, such as a chimney.
The strap must have as little slack as possible. Rolling down 15 feet of steep roof and then
plunging another 10 feet before being halted in mid-air is still going to hurt. Plus, the
dangling inspector will need to somehow climb back up.
It is best to attach the strap to a harness designed for that purpose, rather than a tool belt or
limb.
It is dangerous to tie the strap to a car on the other side of the house. While the car might
hold the inspector in place during a fall, it would not hold the inspector in place if someone
were to drive the car away. A riding lawnmower is also a poor choice for an anchor.
Gloves: Rubber or leather gloves are important for inspecting electrical panels to reduce the chance
of accidental shock. Also, they should be worn in crawlspaces and basements. A certain amount of
crawling on all fours through these areas will be necessary during inspections, and gloves will
certainly make this activity safer. Gloves should not be loose.
Visit www.InspectorOutlet.com to purchase Comfort Crawl Gloves, which are the world's first padded
forearm-protection gloves designed for crawling on rough surfaces.
Respirators: Respirators are necessary safety equipment for inspectors. Choices include a full-face
respirator, which covers the eyes, nose and mouth, and a half-face respirator. Full-face respirators
may provide greater protection against certain toxins because they protect the mucous membranes
around the eyes, but they are generally less comfortable. Wearers may find that the masks air
filtration makes it hard to breathe, especially when the inspector must crawl and bend using
physical movements that may restrict breathing. Respirators that have HEPA filters are excellent
personal protective equipment since, by definition, they trap at least 99.97% of small particles.
Road cones: Inspectors may want to consider placing road cones some distance behind their
vehicles to prevent others from parking too close behind. Large, unwieldy items such as ladders are
more safely removed when there is ample room in which to maneuver. Nothing causes tension like
a Realtor who gets knocked in the head after parking snugly behind the inspectors truck. Also, as
universal symbols of caution, road cones will alert passing motorists and pedestrians of the need to
maintain a safe distance.
Danger signs: A sign can be placed near dangerous areas in which the
inspector is working to warn clients and others of potential hazards. In
2008, an inspector in Seattle was sued because his client fell through an
opening in a floor leading to a crawlspace that he was inspecting, and
the client broke his arm in three places. The lawsuit alleges that the
inspector was guilty of negligence and misconduct because he failed to
notify the client of the potential hazard.
To avoid such liability and to ensure the safety of all persons present at an
inspection, InterNACHI has created compact, lightweight STOPInspector at
Work signs for inspectors to use at job sites. These signs are specifically designed to be placed on ladders
and near crawlspace entrances that are being inspected. Made of strong, durable plastic, they fold up flat
and fit securely over the rung of the inspectors ladder. Using them may also provide legal leverage for
inspectors who are held responsible for harm inflicted to their clients during an inspection.
In summary, inspections can be dangerous for inspectors, as well as their clients. Safety equipment should
be brought to all inspections to help avoid injury and liability issues.
Take InterNACHI's free "Safe Practices for the Home Inspector" course at www.nachi.org/education
Take InterNACHI's free online Ladder Safety video course at
www.nachi.org/ladder-safety-training-video-course
Using a Trophy Office and Shop to

Promote Your Inspection Business
What does your bricks-and-mortar office say about you, your business values, and your clientele
especially the ones youre trying to attract?
Certain businesses cater to wealthy clients in posh areas that require impressive offices. Your office is a
direct reflection of your values and aesthetics, but you dont have to operate beyond your profit margin
to make a good impression. Consider having an upscale office space to help you maintain a professional
image that will attract high-end clients, as well as give you a home base to trumpet your achievements.
Whether your business is expanding or you have an established office thats in need of a makeover,
consider the following factors as you create your business storefront.
Rent or Buy?
Perhaps the first question to consider is whether its time for you to stop paying rent on your commercial
office and simply buy the property, or buy or rent a different office space. Here are some questions to help
you determine whether owning commercial property is right for your business.
Will the building help or hinder your growth? Take a look at how fast your company has grown
since you started it and try to predict how much space you will require in the future. You dont want
to be limited to the small storefront youre in now if youre growing fast. On the other hand, if your
building has adjacent spaces occupied by other tenants, you might be able to gradually grow in place
by taking over neighboring leases.
Can you pay the mortgage? Calculate whether your monthly costs would rise if you took on a
mortgage. Is it much higher than the rent youre paying? If your business cant afford an increased
expense, it could create cash-flow problems.
Can you make the down payment? A commercial building purchase may require a large down
payment, usually around 20%. If this payment puts your business in a cash crunch, it might be safer
to hold off on property ownership.
How much control do you need? You may eventually need to drastically alter your space as your
company grows and discovers its own identity. For instance, you may want to paint all the walls
blue, knock down walls, or install heavy machinery that would be difficult or expensive to remove.
Most landlords will not allow these sorts of alterations, especially if they are prohibited in your lease
agreement. Purchasing a building will give you far more control over your own business and remove
obstacles that would prevent its growth.
Will write-offs be possible? If your business is profitable, property ownership can lessen your tax
burden. You may be able to write off a portion of the buildings cost each year in the form of
depreciation. Another possibility is to buy the building personally and then rent it to your company,
which is an ownership structure that has some tax advantages.
Is a good building available? Research the market to see whether its a better idea to buy your
existing building or find a more desirable location nearby. Keep in mind that moving and altering
a new location will add to your short-term business costs and require advertising to let customers
know where youve gone. An experienced commercial real estate agent should be able to help you
with this research.
Are you cut out to be a landlord? Maybe youre fed up with dealing with a landlord, but are you
ready to become one? If your building has other tenants, youll need to deal with all sorts of
problems that arise and make difficult decisions, ranging from building improvements to rent
increases. Do you have the time to accommodate these additional responsibilities? If you dont have
the patience or time and you still want the property, consider hiring an experienced property
manager.
What is the buildings potential as an investment? Distance yourself from your business for a
moment and remember that property ownership is itself an investment. You might need to sell the
building in the future, which can make you money even if the business fails. For instance, you may
want to purchase a building that you know wont attract much foot traffic if you think the buildings
value will increase enough to make up for the lack of revenue. Is the building in a thriving
commercial district thats popular and full of tenants, or is it mostly empty? Investigate the price
trends.
Will you be in the location long enough for it to increase in value?
The decision to switch from being a renter to a buyer of commercial real estate requires time for research
in order to develop the most feasible plan for your finances and your long-term business goals. A
commercial real estate professional can help with the financial questions, and a structural engineer
and commercial inspection subcontractors can help with the physical and structural questions in your
decision-making process.
When youre ready to upgrade your business to a new space, here are some factors you should consider
before making an appointment to look at any properties.
Location
Find a commercial property that is centrally located. Travel expenses may be deductible, but time is still
money, so dont spend too much on commuting. You also dont want to spend more time away from your
family than you already do.
Convenience is important both for productivity and professionalism. Be sure youre close to other
businesses that provide your own business with necessary supplies and materials. In addition to
inspection tools, youll need printer cartridges, copier paper, and other miscellaneous office supplies.
Imagine running out of printer paper and not having convenient access to supplies while you have a client
waiting for a copy of his/her contract. Even if such things happen to everyone from time to time, your
client is sure to remember this lack of preparation, which translates to a lack of professionalism.
In addition to stores and other businesses that you must rely on for your daily operation, consider nearby
amenities, such as restaurants in different price ranges, where you and your staff can grab a quick lunch
or where you can entertain business contacts.
Do you want a shop adjacent to or attached to your office? Most inspectors find this addition vital to
their productivity. Find out what kind of zoning is required to accommodate the activities you want to
conduct, and look for a location that will provide both an inviting office for clients and a shop thats out of
sight for projects. If you find a rental space thats large enough thats not already set up as a shop, you can
negotiate with your landlord on outfitting it to your needs. (There are tips to follow on how to make this
happen for your business.)
Expenses & Lease Terms

With the addition of increased rent, utilities and insurance, perhaps upgraded equipment and furniture,
and the cost of revised letterhead and marketing materials, your operating expenses will spike. Can you
afford them, based on the revenue youre generating? If you use an accountant (or even if you dont), find
out what business expenses and capital assets are deductible from your income tax. You may be able to
afford more for your upgraded office than you thought you could.
Is the commercial property owner amenable to negotiating lease items, such as build-outs, rent
deductions, early release from the agreement, or a break on utilities? When small business owners shut
their doors or move their enterprises into their homes, exploit this aspect of cyclical economic downturns
and negotiate with your prospective (or even your current) landlord on any details you can.
Can you share a rental space with a complementary business? What factors of compatibility are
important to you for maintaining productivity and professionalism? Also, find out what areas of the
premises are defined under your lease agreement, in addition to your responsibility for shared spaces.
Once youve found an upgraded commercial space to move into, youll need to make to-do and to-buy
lists in order to make your new office functional, while minimizing lost time for productivity. It can take
up to a month of packing and planning before youre ready to move into your new space and be running
at optimal speed again.
Commercial Real Estate Terms Inspectors Should Know

If your inspection business has outgrown your home office, consider leasing or purchasing commercial
property. In addition to determining your new offices size and location, and the budget youll need for
monthly costs, you should familiarize yourself with some basic terms of the transaction. Always consult
with a trusted commercial property broker and attorney familiar with such deals before signing on the
dotted line.
A broker is the go-between for a purchaser and seller (or landlord and prospective tenant). The
property owner generally pays the commission or fee for the broker, who must be licensed by the state.
An appraisal is the financial equivalent of an inspection. An appraisal is conducted by a state-
licensed professional that includes an analysis of the propertys value based on market trends and
sales in the immediate surrounding area. An appraisers written report is required for all property sales.
Appraisals are essential for determining fair market values of properties, as well as property tax
assessments.
The rental agreement for a commercial property is commonly referred to as a lease. The owner is
considered the lessor, and the tenant is known as the lessee. The lease generally stipulates the length
(or term) of the lease, the rent and due date each month, and other general terms of occupancy,
as well as specific prohibitions or responsibilities of the tenant. Its important that the tenant
understands what his duties and financial responsibilities are for the property, and which ones are
his landlords (such as property and component maintenance, etc.) before signing the document.
Additionally, there are a few different types of lease agreements that use alternate formulas for
arriving at the amount of monthly rent:
A flat lease (or straight lease) stipulates the flat amount of rent for the entire length of the lease,
along with any renewal date, in which case the terms of the lease (including the rent) may change.
A percentage lease uses a percentage of the tenant businesss net or gross sales to help determine
the monthly rent. This is a popular type of lease used for commercial retail properties, and the
percentage of sales is charged in addition to a minimum base rent.
A net leasealso referred to as a triple net or net-net-net leaserequires the tenant to pay
additional fees on top of the basic rent. These fees may be for property taxes, maintenance,
insurance, etc.
Prospective tenants should especially note if there is an escalation clause in the lease. This allows
the landlord to raise the rent based on any number of factors, including cost-of-living increases
(based on a percentage as determined by the state in which the property is located), or planned
or unexpected expenses during the term of the lease.
Some commercial property owners allow a tenant to sublease a portion of the property, especially if
it is larger than the tenant needs. The tenant is still responsible for the terms of the lease agreement.
Its the equivalent of the tenant taking on a roommate, or becoming a landlord himself. Its always
advisable for the primary tenant to make sure that his sublessees business or occupancy is
complementary to his own, including hours of operation, number of employees, whether there is
adequate parking, noise barriers, shared kitchen and/or restroom accommodations, etc.
Owners will sometimes modify properties based on a prospective tenants specs. These tailored
improvements, called build-outs, are used in advertising for the property as built-to-suit.
The owner makes his/her money back based on a long-term lease agreement, possibly one with an
escalation clause.
Turn-key properties are move-in ready, with little or no modifications or build-outs required in
order for the tenant to commence business almost immediately upon occupancy.
Concessions are benefits offered by the seller or landlord to help close the sale or finalize the lease.
Common concessions include paying a tenants moving expenses, build-outs, and discounted rent
for a period of the lease.
In summary, there are aspects to leasing and purchasing with which you should become familiar before
moving your business out of your home.
Commercial Leases
Dont sign on the dotted line for your commercial rental space before reviewing your lease carefully,
preferably with the assistance of an attorney and a commercial property broker.
In addition to the type of lease, the rent amount and the length of occupancy, some considerations and
terms you encounter in your commercial lease may include the following:
Since you have probably already incorporated your inspection business to avoid personal liability
(following InterNACHIs advice in other articles), make sure your company nameand not your
own nameis listed on the lease agreement as the lessee.
Similarly, avoid any request for personal guarantees in the lease agreement, as they can place both
your personal and business assets at risk.
Never underestimate the potential for misunderstandings, especially in legal matters. A case in
point is defining the premises of the rental property. Your friendly prospective landlord may have
proudly taken you on a tour of a spacious building with many amenities, such as a large parking
area, a lobby, a kitchen and restroom facilitiesbut which of them actually constitute the premises
that are subject to your lease agreement? They must be spelled out, especially if there are
neighboring tenants who will share some of these areas.
A use clause stipulates the specific space of the property that is subject to the lease agreement, and
any surrounding area that is off-limits to the renter. The use clause may also stipulate what kind of
activities may and may not be conducted in the rental space, such as activities that produce a lot of
fumes or noise. Depending on where the property is locatedzoned commercial or mixed-use
the property itself may seem ideal, but your ability to conduct business properly may be inhibited
based on location and/or use limitations. Make sure that you and your landlord are in agreement
about what kinds of activities will be conductedand whereon the property, both during and
outside of business hours. Also, try to keep the use clause as broad as possible. Realize that your
plans may change as your company grows and you may require flexibility to use your space for
purposes that could not have been anticipated.
If your prospective landlord leases to several tenants in one area (such as in an industrial park or
strip mall), you may want to ask for an exclusivity clause. This will prevent the landlord from
renting to competing businesses in proximity to your own. This clause is added primarily for retail
renters, but many inspectors engage in side-businesses which may make such a stipulation
worthwhile.
Especially if the premises are part of a larger rental property, the renter should know when and
under what circumstances the landlord may have access to their property.
Consider the lease length. A long-term lease can limit rent increases and give your business
long-term stability, while a short-term lease allows you the flexibility to move sooner if you dislike
the location. There are usually ways to break a lease, but you should not go into a lease agreement
with the intention of breaking the lease.
The renter should find out whether there is a security system in place, and what his responsibilities
and rights are. For example, is he responsible for setting an alarm, or alerting a security officer? If
so, under what circumstances? Are there fees for calls to secure the premises, or for false alarms?
Also, if no security system or plan is in place, the renter may want to install or hire one, and these
additions should be subject to negotiation, as well as added, using specific language, to the lease
agreement.
A landlord may insist on annual rent increases based on the percentage increase of the Consumer
Price Index (CPI). If such a request is made, you should try to arrange that the CPI does not kick in
for at least two years. Also, try to arrange an upper limit on the amount of each years increase.
Some leases require the tenant to obtain permission from the landlord before making
improvements or alterations to the premises. These provisions are typically too restrictive and you
should attempt to negotiate the terms. For example, try to get the right to make non-structural
alterations or improvements that cost less than $2,500 without the landlords consent.
In summary, you should familiarize yourself with lease terms that affect typical commercial businesses
(as well as your specific enterprise), and what the short-term and long-term ramifications are for your
various options.
Utilities
Make sure the power is turned on before you move into your new business office. Commercial accounts
may take more lead time for service providers to get you up and running.
Some considerations include:
Electrical Receptacles: A commercial space has less wiggle room on local electrical codes than a
residence. Arrange your work area to accommodate the necessary electrical equipment and
appliances such that youre not stringing extension cords across high-traffic footpaths or stairs, or
overloading individual outlets. Make sure your receptacles and power strips provide the proper
grounding. Commercial spaces are subject to municipal and county fire marshal inspections, and
infractions can lead to serious fines and disruption of your workday.
Heating & Cooling: If your space isnt equipped with HVAC, make provisions to have these
added. If renting, negotiate with your landlord about these upgrades. You want your workspace to
be as comfortable as possible year-round.
Communications
We all have different abilities and tolerances for learning about and using high-tech devices. Learning to
use various types of electronic hardware and software can improve job efficiency and communications.
Increased efficiency reduces costs, and these savings can then be passed along to your clients, which is
something you can mention (to your advantage) in your marketing materials. If you want your employees
to learn to incorporate high-tech tools into their jobs, keep their stress levels low by supplying them with
trouble-free devices and good instruction.
Among the basics are:
Phones: Many small businesses are transitioning from landlines to exclusively cell phones for their
obvious portability, but you may want to maintain a no-frills landline to make local calls in order to
keep your main business line free, to ensure that you have reliable connectivity and clear audio
quality, and to make emergency calls. Dont forget to add a professional-sounding outgoing
message, and to check for messages regularly. To improve your conversion rate (the percentage of
initial calls that are converted into work), a live person answering the phone is always better than
a recorded greeting and voicemail. Consider retaining an answering service if you cant afford office
staff. Call-forwarding to a dedicated cell phone or landline can allow you to have a family member
answer phones with the name of your company. Be sure to list any appropriate new phone numbers
on your companys website.
Internet Access: If youre opting for a landline, adding Internet access can lower your monthly
costs by taking advantage of bundled service discounts. If going all-cellular, youll want to arrange
for password-protected wireless service. Consider the fastest connection offered in your area so that
you can make the most of your business day. Some service providers also offer VOIP (voice-over-
Internet protocol), which allows you to make phone calls online and listen to voicemail messages
via email.
Laptops & Tablets: Carrying a laptop in the field, especially one that is Internet-enabled, will
facilitate communication with your office staff, clients, vendors, and everyone else you deal with.
The advantage of online communication is not only the great variety of information that can be
transferred instantly, but that everyone with whom you communicate is only one click away from
your website and other online marketing devices. Skype is a free communications application that
allows you to see the person with whom youre speaking, along with anything they want to show
you, using a remote camera or the camera installed on their computer.
Space & Use

Work Areas: While a cramped home or starter office may have been sufficient for doing quick work
online and then dashing off to an appointment, think long-term for making your upgraded office
functional for yourself and hospitable to clients. That means investing in office furniture that is solid
and aesthetically neutral. Beyond desks, chairs and furniture for larger meeting areas, bookcases
can house reference manuals, industry publications and code books. For marketing purposes, your
technical library should be visible to prospective clients who visit. Filing cabinets dedicated to your
business can store hard-copy reports, photos and contracts. Theres no need to spend big bucks at
office furniture and supply stores; try shopping for second-hand items online (Craigslist is a good
local resource) and at thrift stores. (More guidelines for buying used furniture follow.) If buying new,
always negotiate with the salesperson for a corporate account that provides built-in discounts;
todays economic climate favors the buyer for retail items, especially if youre in the market for more
than a single desk or chair. Spread out in your new space as much as you can. Organization is the
key to productivity.
Non-Work Areas: For meeting clients and hosting the occasional business function at your
office, you want your new or upgraded office space to be comfortable but professional-looking.
Again, theres no need to go into debt to meet this goal. As other businesses close or downsize, its
possible to find second-hand items in classic styles with plenty of life left. Look for simple but sturdy
desks, tables, chairs and lamps, and avoid styles, colors and patterns that look dated, especially if
theyre priced to move. They should be clean and devoid of blemishes that cant be easily repaired.
Keep reception and meeting areas uncluttered.
Privacy & Confidentiality: If youve been on a particularly dirty project and you need to change
into clean clothes, make sure you have a private area. If youre having a conversation over the phone
or in person, the details of which should not be broadcast to employees, clients or neighboring
tenants, make sure you have a separate area in which to conduct such confidential business.
Partitions and noise barriers can help with this. Likewise, you may wish to have a locking file
cabinet or safe in which to store expensive equipment, and irreplaceable and confidential hard-copy
records and downloaded computer files.
Shop Area: If you have the space to have a shop adjacent to your office, it will also go a long way to
enhancing your professional image with clients. Most inspectors find this setup ideal, as it will be a
huge time-saver for making minor adjustments and repairs to office-related and job-related
materials and equipment. Make sure that your location and your lease provide for storing and using
equipment that can be noisy while in operation during business hours (and off-hours, if youre
located near a residential area), as well as any hazardous materials, including paints, finishes,
bonding materials and cleaners.
Potential clients may be impressed by a professional-looking, efficiently run office, but an attached shop
can also be a sales tool, especially if you perform contracting or repair work on items that you dont
inspect or that are beyond the constraints of the Standards of Practice that you follow in your inspection
business. That gives the impression that your services are in demand!
Bear in mind that if you use your shop as a sales tool, it should be safe and clean, including visible
personal protective equipment (PPE), as well as dust-removal equipment for any saws, sanders, etc.
Tip: Install a glass window where potential clients can view your shop area from your office or waiting area.
Provisions for the Office & Shop

Office Supplies: Copier paper, toner, printer ink cartridges, paper clips and pens can deplete your
budget in a hurry, so buy only what you estimate youll need for the first three months. This will
help you budget long-term more precisely. Remember, too, that if you have employees in your new
space, youre responsible for providing them with the tools theyll need to perform their jobs
properly, so dont make them scrounge for the basics in order to get their daily work done. Failing to
account for simple provisions like these can be morale-killers, along with a lack of secondary supplies.
Secondary Supplies: If youre sharing kitchen and/or restroom facilities with a neighboring
business, find out who is responsible for supplies, and maintain an appropriate budget. If
responsible only for your own, consider buying in bulk at shopping clubs, or work out a deal with
a local vendor who supplies neighboring businesses. Remember to make scheduled stops for
essentials, such as coffee, tea, soft drinks, snacks, condiments and restroom supplies, so that you can
avoid last-minute impulse purchases, which tend to be more expensive.
Kitchen: Even the most basic hotel room now provides a mini-fridge, coffee maker and microwave
oven, so think of your own fundamental comforts and that of your clients (and your employees, if
you have any), and outfit an area dedicated to these needs. Eating lunch in the office a few days a
week will also save you petty cash and increase productivity.
Emergency Supplies: Whether you have other employees or not, the responsibility of using a
commercial business space dictates that you have a fully stocked first-aid kit on hand.
Additionally, local fire codes will probably also require you to have several of these, depending on
the size of your commercial space and/or number of employees, along with a fire extinguisher and
flashlight, as well as signs for all exits. Depending on your comfort level, work schedule, and the
climate of your geographical region, you may want to stock a personal emergency kit that contains
extra batteries, canned goods, blankets and a sleeping cot, bottled water, spare toiletries, and extra
footwear and clothing.
Office Equipment: If your business has expanded to the point that youre considering investing in
capital equipment, such as a computer system and/or copier, investigate whether leasing is a better
deal than an outright purchase. Be wary of purchasing these items second-hand. Manufacturers
tend to upgrade their models every couple of years, and finding knowledgeable service technicians
and replacement parts can make what appeared to be a good deal at the outset an expensive and
obsolete heap of plastic and metal that youll have to pay a fee to dump. Always negotiate on long-
term service contracts. Demand an upgrade if the machine youve contracted for develops chronic
problems, which can lead to aggravation and downtime. Conversely, if the machine youre leasing is
problem-free, negotiate for a less expensive service contract, since there are few or no service calls.
Shop Equipment & Supplies: As mentioned earlier, organization is key to productivity, and the
same rule applies to shops. Remember that more than one person may be using the shop, which is
why it should always be clean, orderly, and have a home for every tool, bucket, bottle, can, nut and
bolt. You may find occasion to conduct some of your business with a client in the shop area, so it
should always be presentable, even if theres a project in progress.
Proper ventilation and drainage should be provided for fumes, vapors and liquids. It should also
be appropriately soundproofed from the rest of the office area and nearby tenants. If possible, a mop
sink should be installed for extra-dirty wash-ups so that the restroom in the office area is not used
and unnecessarily soiled between regular cleanups.
Locking tool chests will ensure that expensive and specialized tools remain on the premises. If the
shop has a back door, it should be locked and integrated with the office sites security system.
Maintaining a separate supply inventory for the shop will also be useful to combine shopping trips,
requiring less time to stock up on office essentials.
Office Maintenance
Your office requires regular maintenance just like your home and vehicle. If your staff is enlisted to take
care of cleaning the reception area, meeting room, kitchen, bathroom and/or shop, make sure you devise
a regular schedule and that they understand that they should clean any messes that happen during the
interim.
If you or your staff wont be taking care of this, hire only a licensed and bonded janitorial service that will
contract with you to clean your premises during regularly scheduled times. Make sure it is bonded to
protect your business against theft or loss due to their acts or negligence. If you are required to provide
brooms, mops, trash bags and cleaning supplies, make sure these are on your weekly shopping list.
Also, be sure to notify the cleaning crew and their supervisors of any areas on site that are off limits, and
that this information is also specified in your contract with the service.
Comfort & Convenience

Dcor: Carefully consider your clientele when choosing personal items and artwork to decorate
your office. Your personal touches help establish the corporate culture of your business, even if its
a corporation of just one. Any fine art and prints, and even hunting and fishing trophies, should be
subtle and not the central focus of the office. Remember: Your office is not your man-cave away
from home, so leave the joke-themed and off-color items at home where they belong. Items should
be framed and mounted using tasteful and low-key frames and plaques. A hobby stores framing
department can choose these for you, which is an affordable option for most.
Be sure to display items that speak to your professional achievements. Frame and display certificates
for Continuing Education course completions and professional association memberships. Download
your InterNACHI Membership Certificate (nachi.org/getcertificate) and your course Certificates of
Completion at nachi.org/certificatesofcompletion.
Portfolio pictures from jobs are essential for your walls, especially those showing you shaking hands with
happy clients (which is a good reason to always have a camera available out in the field), as well as
positive reference letters thanking you for your good work. Keep a photo album in your meeting
room. You can also display industry-related awards and your own marketing materials; these are,
in themselves, works of art worth showing off, and they also speak to your professional
accomplishments.
Another way to give the impression of personal stability and your investment in the community is
to display family photos. If you put them on your desk rather than on the wall, be sure theyre facing
so that your visitors can see them. Or you can place them on a bookshelf or credenza behind your
desk and chair so that theyll naturally face outward.
Additionally, if youve received any awards from local newspapers or certificates from organizations
not directly related to your business activities, hang these proudly alongside your professional
accolades. Your identity includes not just what you do in your professional life, but also what you do
as a member of your community, including volunteer work. Even local sports trophies count!
Along with personal artwork and trophies, you can display industry-related conversation-starters.
These are great for breaking the ice when meeting new clients and for relieving tension if the
conversation may involve some stressful topics. For example, you might have a mold of one of the
largest hailstones to ever hit the area, or evidence of some other natural disaster or on-the-job
oddity. Again, dont clutter your office, but appoint it tastefully with items that speak to your
commitment to both your industry and your community. As always, keep these items (as well as the
rest of your office) tidy and dust-free.
And if your office has a waiting area, be sure to subscribe to some trade magazines and keep them
on the table. This leaves clients with the perception that you stay abreast of the latest industry-
related news and trends. Remember to always keep the reception and waiting areas tidy. Your clients
expect a quiet, clean and orderly place to meet with you and conduct their business with you.
Tip: Hang a framed copy of the International Association of Certified Home Inspectors Code of
Ethics on the wall. Find InterNACHI's COE at www.nachi.org/code_of_ethics
Lighting: Natural daylight isnt always available in office spaces, but dont underestimate the effect
of lighting for reasons other than just to see what youre doing. It can affect mood and productivity
in direct and indirect ways. Some offices and warehouses provide basic overhead fluorescent-tube
lighting, which can be adequate but garish (and even noisy), so consider augmenting those sources
with low spot lighting using desk lamps and wall sconces. Energy-efficient bulbs come in colors of
the visible spectrum that are easier on the eyes and reflect a glow that warms up the area to appear
more inviting. Of course, theyre better for the environment, as well as your budget, in the long run.
Plants: Live plants can add an important touch that exudes relaxation, comfort, and a green
consciousness. If you dont have the time to take care of office plants yourself, a plant or floral
service is a good investment. For a business-friendly monthly rate, it will first deliver and then
monitor the weekly health and watering of your foliage. This is a simple way to advertise that you
understand the aesthetic importance of live greenery. It emits the message that you have taste and
value quality. Quality means comfort. If you dont think this is true, think back and rate your own
comfort level in offices and waiting rooms that you visited that had no foliage, some foliage, dying
foliage, lush foliage, and fake silk plants. Healthy greenery has an instantly calming effect, and the
more stressful and/or high-end the business, the nicer the plants youll find in the lobby. These
plants dont have to overtake the office environment, and they should never show signs of neglect,
which is much worse than not having any live plants at all. Avoid silk plants; no silk plant actually
looks real, and the message it transmits is that you either: a) dont pay attention to the finer details of
the indoor environment; or b) think that cheapness is an acceptable substitute for quality.
Security
Provisions for securing your business premises should be clearly spelled out in your lease. Follow
a ritual at the end of the day to make sure that all doors and windows are properly closed and locked,
and if you have shades or drapes, make sure theyre closed at night, too. A security system is a sound
investment. Adequate lighting for the immediate exterior, as well as the parking area, is a safety as
well as liability concern. Additionally, get acquainted with local law enforcement, and find out
whether their regular patrols include the location of your workplace, especially if its in a more
industrial area, rather than in an office building in the middle of town.
Other physical safety concerns include locking filing cabinets and safes. If many people have access
to the same work documents, they may get easily misplaced if they arent treated as documents that
need to be secured. This can delay work and frustrate clients. Additionally, if you have firearms on
the premises, they should be kept unloaded in a lockable case and safely stowed. The local police
department will have information to help you stay within the law, especially if you have employees
on the premises and clients who visit. Again, its not just a question of safetyits also one of liability.
Security includes backing up your computer data. You can easily do this using a thumb drive,
writable CDs, or an external hard drive. There are web-based storage options, too. If youre a larger
company, you may have a central server that backs up all networked data. You can also pay a
monthly fee to have your data backed up and stored off-site, which is a lifesaver in case of a
catastrophic power outage.
Personal Safety at a Commercial Property

For any kind of a commercial investment, such as a condo filled with renters and owner-occupants,
or a light-industrial complex filled with small businesses, tenants as well as owners have a mutual
responsibility to ensure a safe environment that promotes both peace of mind and business-as-usual.
Here are some tips that you can act on now to make your commercial property safe.
Lock it up!
You may be 20 feet away from your vehicle while youre working at your desk, but property crimes are
crimes of opportunity, and criminals dont like to work, so dont make it any easier for them to loot your
vehicle by leaving it unlockedor by leaving valuables in plain sight, even in a locked car. Additionally,
lock home and office doors, and use security locks on windows that allow them to open, but not too
much. Pull drapes and shades on windows when the sun goes down and when unoccupied dont
announce your absence by leaving your premises on display.
Light it up!
Owners should ensure that there is adequate lighting in the parking facility, whether a parking structure,
individual garages, carports or assigned parking spaces.
Injuries due to inadequate lighting can lead to liability issues and expensive legal hassles. Motion-
detector security lights should be installed at every units entrance. They save energy, and alert residents
and tenants when someone is in the immediate vicinity. These lights are generally hard-wired into the
buildings electrical system, but portable sensor lights can be added to the perimeter of the building to
make dark areas and those obstructed by vegetation better lit to discourage nighttime trespassers.
Stairs and Walkways

These should be kept clear of debris and obstructions, such as lawn-care equipment. Sidewalk cement in
poor repair can present a tripping hazard, leading to injury and costly legal ramifications. If sidewalks
have graded steps, install photo-sensor stake lights at the edges to capture the suns energy during the day
so they can provide illumination at night.
Security Systems
There are many approaches to this issue, depending on the structure of the complex, the cost involved,
and the level of desired protection. Some condos and industrial parks prohibit additional locks on doors
that may prevent owners from entering a tenants home or office in case of an emergency. Some gated
communities go the extra mile and hire personnel to regularly patrol the area. Most small businesses have
electronic security systems that must be activated and disabled, and which will automatically alert local
first-responders in case of a breach. Whether youre a tenant or an owner, make sure the terms, as well as
the limitations, of the security system are spelled out in your lease. Also, make sure that you post window
decals and lawn signs alerting potential trespassers of the risk theyd be taking. Again, most property
crimes are crimes of opportunity, so dont make a criminals job any easier by failing to use simple
deterrents.
Be alert!
Know your neighbors. Know their hours of operation. Pay attention to the vehicles that are regularly
parked in the lot. If someone seems out of place, acts as if hes lost, or is spending an inordinate amount
of time on the property without entering a unit or conducting any business, consider contacting the
authorities. Always exercise caution when approaching such people to question them, but do be mindful
of their presence to determine whether they actually belong on the premises.
In short, safety is everyones concern. Regardless of your monetary investment, you cant put a price on a
safe workplace and a secure residence.
Miscellaneous Considerations
Children & Pets: One of the benefits of owning your own business is that you can take your
children and pets to work with you. Children require constant attention, so make sure your
attention isnt divided, leading to a potential accident, or creating an unprofessional atmosphere.
Also, dont expect your employees to double as your babysitter. In terms of pets, some of them dont
adjust well to strangers or unfamiliar surroundings, and some clients and employees may have
allergies and even phobias. Whats okay around the house wont necessarily work in the workplace,
even if youre the boss, so think like a businessperson and make decisions based on whats best for
your business.
Music: Your choice of music in the office, if you have any, can make as big an impression as your
office dcor, so make it low-key, quiet enough to conduct conversations both in person and on the
phone, and neutral in terms of content.
Recreational & After-Hours Activities: If you have alcohol on the work premises, its important
that such beverages be kept in an appropriate and lockable location that cannot be accessed by
uninvited (or underage) personnel or visitors. Its presence should not be advertised. Your lease or
a local ordinance may prohibit alcohol consumption on site during regular business hours. Other
non-work activities, such as smoking, watching TV or playing video games, may be allowed during
certain times, but make sure theyre confined to specific areas so that the professional atmosphere
of your workplace is maintained. Not every client will appreciate a loose or laid-back inspector. If
you engage in any recreational activities on site after hours, be sure your offices are locked to outside
visitors, requiring them to knock or ring a bell for permission to enter.
Running a Green Office

Most small business owners have their hands full just trying to stay on top of their current workload, as
well as marketing themselves, and inspectors are no exception. But whether you lease an office or are a
new commercial property owner, everyone can make some simple and painless improvements to their
workplace and work habits that will minimize their carbon footprint and save money. As an added bonus,
demonstrating to visiting clients that you run a green business is a great marketing tool for anyone in
the inspection industry, since saving on home energy is such a solid trend now. If you practice what you
preach, youll have that much more credibility in the industry.
Here are some tactics that you can start using today:
Use recycled paper for your contracts, reports and marketing materials, and make sure you use a
logo that tells your customers so. Printed on 90% post-consumer waste (or whatever applies) can
provide your prospective clients with a positive heads-up that youre environmentally conscious.
Recycled paper and cardstock are also generally cheaper, which can lower your costs for office
supplies. Also, if you must print out something and its for internal use only, use the reverse side of
paper that you would otherwise throw away.
Also, while it may be difficult or impossible for inspectors to develop an entirely paperless office,
you can drastically reduce the amount of paper you use and store by creating and storing
documents electronically. Hard-copy documents can be scanned and stored using one of several
types of devices, including multi-function copiers.
Recycle your printer cartridges. Most printer services and retail outlets will accept used ones and
reward you with a discount on your next purchase.
Get organized. Maximize your time by minimizing your driving trips around town. Shop online,
when possible. Youll save wear and tear on your vehicle, and youll spare the air of your emissions.
Pay your bills online. This decreases what you spend on postage, and cuts down on the mail you
receive, much of which winds up in the trash anyway, such as promotional inserts and window
envelopes.
Buy e-books, such as the ones published by the International Association of Certified Home
Inspectors and sold by www.InspectorOutlet.com. Save on storage space.
If its cold in your office, add a layer of clothing, rather than turn up the heat. Likewise, if its warm,
open a window instead of turning on the A/C. If ventilation to the outdoors is not practical,
consider running the A/C intermittently rather than continuously throughout the day. Be sure to
use fans to assist with air movement, as well as shades to block the sunlight through windows.
If you dont already have a low-flow toilet at your office, place a brick in the tank of your toilet to
save on water used for flushes. If you need to install a new toilet, consider buying a dual-flush type.
Find ways to let natural light into your workspace to cut down on the use of electric lights. Where
practical, change your incandescent bulbs to energy-saving compact fluorescent bulbs (CFLs) and
T8 fluorescent bulbs, which can reduce your lighting energy costs by up to 75%.
Use cups, plates and silverware in your office kitchen, rather than paper products. If you buy
disposable products, consider purchasing the newer biodegradable plastics made of corn. Also,
purchase paper supplies in bulk, which will reduce your shopping trips, as well as your expenses.
When upgrading tools and equipment, donate what you no longer use, if selling is impractical.
Many thrift stores, including outlets run by Habitat for Humanity, will gladly accept a worn tape
measure, flashlight, and even work boots. Just make sure that items such as ladders are safe before
passing them along.
Many office supply stores that sell office technology, such as Staples, OfficeMax and Kinkos, will
accept your outmoded cell phones, computers and printers to dispose of at bulk savings to them, or
they will refurbish them for resale or donation. Tech hardware disposed of in landfills is among the
most toxic sources of soil and groundwater contamination today because of the chemicals contained
in their components and the results of the biochemical breakdown of their materials. If you dont
want to pay a fee to dispose of these items responsibly, take them to a recycling center or retail outlet
that will gladly take them off your hands.
Before hauling something out to the Dumpster, consider re-purposing it. An oak door can be
converted into a work table in the shop area, and foamboard can be used as a bulletin board. Old
t-shirts make handy rags for the office and work truck.
Make sure your computers, printers and copiers are set to energy-saving or sleep mode when not in
use for extended periods. Also, consider routinely unplugging electrical items at the end of the day, since
coffee makers, lamps and power strips that are turned off but remain plugged in continue to draw current.
Before making a purchase, look online at websites such as Craigslist and Freecycle to see if you can
find what you need for less than new, or even free. Several different categories on these sites offer
tools and office equipment and products at second-hand prices for sometimes brand new items,
which can save you money that you can put toward more meaningful purchases.
If you want to buy new office furniture, consider buying chairs, desks, tables and bookcases made
from wood that has been reclaimed or that originates from sustainably harvested forests. Look for
certifications on wood products from the Forestry Stewardship Council and the Rainforest Alliance.
In addition to sparing living trees, reclaimed and sustainably harvested wood has the advantage of
being free of formaldehyde and volatile organic compounds (VOCs), which is better for your health,
as well as the planets.
Make your business website robust. Take advantage of the marketing tips and tools included in this
book so that your prospective clients can find the information they need about you and your
services online. This will save them time (and aggravation), and will impress them with your
technological savvy. For many people, using technology to its fullest potential is equivalent to being
green, and this method of marketing yourself can set you apart from your competition. Give your
prospective customers a genuine sense of yourself and your (green) business ethic by creating a
specific and indelible web presence. Hiring a pro to do this may be the best investment youll ever make
in your business and your future.
Moving into a new commercial space is an exciting step forward for your business. Make your move
stress-free with careful planning before you pack up the first box.
And remember: Your goal is to create an impression for your client that says that you value quality first,
both on the job and in your own work environment.
Tip: Visit InterNACHIs Green Resources page for both inspectors and consumers at www.nachi.org/green
Affordable Ways to Outfit Your Business

While inspectors and other small business owners generally want to avoid incurring additional debt
whenever possible, financing expensive purchases of essential items for your businessincluding for your
office and on the jobwill help you maintain a positive cash flow. This is essential for any companys
survival, especially in a stagnant economic climate thats seeing so many small businesses close their
doors.
Perhaps you need to outfit a new office with a copier, computer system or furniture. You might need field
gear and specific tools. Inspectors who are in the market for heavy equipment or other high-ticket capital
purchases for their expanding businesses would do well to finance such acquisitions using a commercial
equipment loan. In some cases, the inspector may opt for a lease instead. Before paging through any
online catalogs and loading up the virtual shopping cart, the inspector should do some homework first to
find the best financing deal to maintain financial flexibility and a healthy bank account.
Buy or Lease?
Depending on the equipment, financing a lease instead of a purchase may make more sense. For example,
items based on technology, such as computers and copiers, tend to undergo manufacturers updates
and revamps more frequently than, say, furniture and other items that are built to last. When a piece of
equipment will stand the test of time, its a reasonable move to finance its purchase. If the item is subject
to planned obsolescence, its savvier to lease. For commercial equipment, there are several considerations
that the inspector should explore.
Financing a Commercial Equipment Loan

With the changes in lending practices of banks and the Small Business Administration, which provides
both small and large banks greater incentive for lending to small businesses, more opportunities are
opening up for inspectors wanting to expand their businesses and finance major purchases. Once youve
decided to finance a purchase, and depending on the item and the amount you want to borrow, as well as
the lender, you may be required to provide financial records to prove your creditworthiness and to secure
the lowest rate.
You may want to seek the assistance of a broker who can research your loan options and match you with
the best lender. Brokers fees can add 3% to 5% to the cost of your purchase.
Financing a Commercial Equipment Lease

There are a few different options available when it comes to leasing, and most lenders offer them.
A deferred lease allows you to skip the first two or three months of payments, as well as any down
payment. This is useful for people with strong credit and the need to acquire expensive commercial
equipment right away, but without the cash flow for immediate loan servicing. Once the repayment
kicks in, the amount tends to be higher than with other types of leases.
A step-up lease is similar to a deferred lease, but no initial payments are skipped; they are simply
lower, and the amount increases as the term progresses. Start-ups, and small business owners whose
cash-flow situation is sluggish but not dire, opt for this type of lease, with the advantage that
subsequent payments are increased, compared to the first several payments, but theyre still manageable.
A skip lease allows the borrower to skip different months of repayment during the loan term while
interest still accrues. This is a typical choice for inspectors who experience seasonal slow periods,
and prevents them from defaulting on their lease agreements or having the financed equipment
repossessed.
There is no right or best option across the board for the inspector or any small business when it comes to
commercial loans. Your smartest choice will depend on your companys unique circumstances, as well as
the equipment you have your eye on. But some generalities regarding commercial equipment financing
can be summed up in the following lists.
The Upside of Purchasing:

You own the equipment.
You may be able to write off the purchase during the first year.
Commercial loan rates are generally manageable, especially if your credit history is solid and you
use an SBA-backed lender. Generally speaking, the more high-ticket the item is, the lower the
interest rate will be, and the loan term will tend to be longer, as well.
The item is considered a capital asset, which speaks to your companys overall financial fitness.
The Downside of Purchasing:

Because the item starts depreciating in value after the first year (check IRS rules and regulations),
the buyer may not be able to secure 100% financing using a commercial loan, and s/he may be
required to finance part of the purchase out of pocket as a down payment.
A commercial loan generally means that the item purchased is named as collateral, so it can be
repossessed if the borrower defaults on the loan.
The Upside of Leasing:

Up-front cash for the application and other fees is minimal, usually between 10% and 20%.
Business owners with weak credit histories can obtain leases more easily than commercial loans for
financing purchases.
You can contract on a short-term basis for more high-end equipment whose cost would ultimately
be prohibitive as a financed purchase.
The lease payments can be expensed (under a true lease).
Maintenance on the item is taken care of by the vendor.
Depending on the item leased, it can generally be upgraded at the end of the term with a lease
renewal. This is especially important for computer systems and service vehicles.
At the end of the contract under a true lease, the item may be purchased outright at the fair market
value or at a discounted rate.
The Downside of Leasing:

In the long run, leases are more expensive than other types of financing because of their higher
interest rates charged over a comparatively shorter loan term.
Additional charges for delivery, setup, training, and service calls may be built into the financing
agreement, which means that youll be paying interest on these add-ons.
If you purchase the item at the end of the lease term using a conditional sale or rent-to-own lease,
also known as a finance lease, you cant take advantage of tax breaks, since you will own the item by
the end of the lease term.
Breaking a lease before the end of the contracted term can cost the borrower significant penalties.
Without manageable terms for your lease agreement, default means repossession, which can
interrupt your businesss daily operation. It also means a ding on your credit score.
The first purchase an inspector may wish to make is a computer that can be used to calculate a cost-
benefit analysis to see how financing a lease or purchase of major equipment will affect the companys
cash flow. Whether going with a trusted and experienced broker or going it alone and using one of the
many online resources available, inspectors and other small business owners owe it to their bottom line
and long-term stability to perform their own due diligence when making the important decision to
secure financing for commercial equipment for their companies.
Purchasing or Leasing the Right Truck

Reliable, respectable transportation is essential for the inspector. Purchasing the right work vehicle
to carry equipment, as well as doubling as a mobile office, is becoming somewhat easier, ironically, as
the American car industry is suffering through tough economic times. Securing the most favorable
commercial truck loan will get the inspector on the road more quickly.
Many commercial lenders will smooth the way for borrowers whose business credit has yet to be firmly
established, or whose credit may be damaged, by offering flexible loan options, as well as holding the title
to the vehicle as collateral. Many heavy-duty truck manufacturers, such as Kenworth, GMC and Peterbilt,
work with commercial lenders to offer pre-owned vehicles and special financing.
While its tempting for the inspector to find the biggest and most flashy vehicle s/he can possibly afford,
its important to be realistic and think long-term about one of the largest and most expensive equipment
investments tied to the business. The right truck can cost anywhere from a modestly priced $20,000
vehicle to something costing over six figures.
So, consider the following:
Will this vehicle be used mainly for business, or will it double as the primary vehicle for the owner
and possibly the family, too? Either scenario will affect both business taxes and insurance rates, so
its important to decide, before purchasing, how the vehicle will be used on a daily basis.
As fuel costs continue to remain high, with only occasional temporary dips, consider both the type
of fuel you want to use and the average miles per day you will probably add to the odometer. Diesel,
ethanol and hybrid options will influence your operating costs down the line, as well as your
purchasing decision up front. Research these options carefully, and dont dismiss newer
technologies just because theyre unfamiliar.
New or used? Your credit rating, financing options and personal preference will all factor into
which part of the car lot youll be shopping in, either on site or on the Internet. Consider the safety
features and special extras in newer vehicles (such as GPS navigation, storage, plug-ins for laptops
and cell phones, etc.) that will keep you roadworthy for years to come. Some of these newer vehicles
may have been recently repossessed and will qualify as pre-owned for a lower sticker price and
easier financing.
Shopping for the right loan is as important as shopping for the right truck. Affordability is affected
not just by how much the bank is willing to lend you, but by whether you can maintain the monthly
payments. The percentage rate and loan structure are critical in determining whether you can afford
the vehicle of your choice. Remember that if you default on your truck loan, not only will its
repossession damage your credit rating, but it will also damage your ability to conduct your day-to-day
business. Make sure you consider the monthly amortization schedule of your loan, and bargain for
the best option that dovetails with your expected business revenue. If you have a balloon payment
due during a slow period, renegotiate with your lender before signing any documents. Many
online lenders have streamlined the loan process, and many dealers offer the same sort of
convenience. Make them compete for your business by taking time to research your best long-term
options.
Another loan option includes leasing rather than purchasing your service vehicle. The primary feature
of a lease is that the dealer is responsible for maintenance, and you can upgrade at the end of the term.
But for commercial vehicles, the more attractive plus is that if the vehicle is used strictly for business, the
monthly payments are tax-deductible. Other advantages of leasing include a usually favorable purchase
price or buyout at the leases termination, or leasing another, newer vehicle, possibly with updated
features and improved fuel efficiency, which is another smart move for any small business owner.
Purchasing a new or new-to-you work vehicle is a stressful as well as exciting decision, so mitigate that
built-in anxiety by doing your homework and considering all your options before committing to a new
rig for the road.
Truck Signage
Good vehicle signage promotes your brand. Truck signage is the easiest marketing you can do all day
without having to lift a finger. It works while youre working. The larger your service area, the more
people will see it. The smaller your service area, the more people will recognize it and become familiar
with it, along with the services it advertises. Truck signage demonstrates that youre a professional. When
you have truck signage, you carry your branding with you to every job, every day.
A study by American Trucking Associations, Inc., showed that a truck sign creates almost 5 million visual
impressions a year. For inspectors located in major cities, their drivers-side signage may be seen up to
44,000 times per day. Truck ads are the oldest form of mobile advertising still used today, dating back to
1912, when delivery trucks needed to distinguish themselves in the narrow streets of New York City.
Every inspector should invest in truck signage to advertise his/her inspection business. Given the massive
exposure gained just by driving around, it really is a marketing no-brainer.
Truck signs are especially important in jurisdictions that restrict the use of yard signs. Mobile signage
goes where you go, and the design options are virtually unlimited.
Some inspectors (especially multi-vehicle firms) have their vehicles professionally painted. A newer
innovation is custom vinyl applications that are semi-permanent. These are the ultimate marketing tools
for dedicated work vehicles, and even for vehicles that do double-duty as a family vehicle. Some may find
painting cost-prohibitive, or just enjoy the flexibility of having top-quality magnetic signage to use on
different vehicles or upgrades without having to have a new vehicle re-painted. With the improved variety
and quality of magnetic signage available now, its an economical alternative to having your information
professionally painted on your truck. Because theyre sturdy, weatherproof, and can be exactly replicated
again and again as necessary, magnetic signs are a sound investment in your business marketing that
will recoup the expense in drive-by advertising, which is a unique method that all inspectors should take
advantage of.
Note: When you use InterNACHI's Member Marketing Department (nachi.org/marketing) to design
your logo, they provide a vector file of your logo that can be scaled to any size for vehicle graphics.
Three Words: Quality, Quality and Quality

Make sure that your sign is high-quality. Whether you opt for permanent paint or the magnetic type, a
cheap signor, worse, a homemade onecan do more damage to your professional reputation than
not having any type of mobile marketing at all. Your signage should be professionally executed, and
not by your neighbors kid who loves to draw. Effective marketing materials are not only impeccably
rendered, but they also follow certain principles of design. You do not want to go the DIY route for
truck signage. What may appeal to the individual inspector may make a poor sign that most viewers will
struggle to make sense of quickly in traffic. So, make sure you pay attention to proper spelling, grammar,
punctuation and capitalizations, too.
Use Your Truck as a Billboard, Not as a Brochure

Your sign should include your company name, your logo, your phone number, your web address, and,
optionally, your general service area, along with a brief and simple list of the services you offer. Some
inspectors may insist on including Licensed & Insured, which is another indication of legitimacy and
professionalism, especially in jurisdictions that regulate inspectors.
However, resist the temptation to include everything but the kitchen sink. Dont cram a lot of details into
your sign, such as your qualifications, or an exhaustive list of your ancillary inspecting services.
Also, unless you have a short and snappy tagline, you may want to omit that, too. You have to make
your impression quickly, so, unlike a business brochure, less is more for vehicle signage. For all these
considerations that need to strike the right balance between visual appeal and information, its best to
have your sign professionally designed.
Tip: Some inspectors design their signage to include blank areas in anticipation of mounting exterior
brochure holders that say Free! Take one!
Make the Most of Your Mobile Billboard
Since magnetic signs are affordable and easily transferable,

consider purchasing two signs: one for the drivers side and one
for the passenger side. That effectively doubles your exposure.
And dont neglect the tailgate of your truck. That smaller area
may require a specialized sign thats different from your main
sign, but inspectors should take advantage of drivers stopped
behind them in traffic who will have ample time to read the
signage. This can increase your businesss visibility by more
than 60%.
Tip: If you are in a city with high-rises, consider putting your
logo or an ad on the roof of your van or truck cab so that people
in tall buildings can see it.
Some Dos & Donts for Work Vehicles

Do:
Make sure your vehicle is clean inside and out before your
first appointment of the day. Many inspectors wash their
vehicles first thing every morning.
Check every day that your magnetic signage is secure and properly positioned, or youll give the
impression that youre a fly-by-night operation.
Be a courteous and conservative driver. Dont speed or tailgate such that other drivers may find your
driving aggressive. Since youll have your contact information splashed all over your vehicle, you
may create negative consequences with your driving that will hurt you personally and
professionallyand possibly legally, as well.
Dont:
Dont use your vehicle for personal expressions that evoke politics, religion or humor, or
identify you with non-professional associations that may have controversial reputations. Avoid
(most) bumper stickers, novelty items hanging from the trailer hitch or sitting on your dashboard or
attached to your antenna, as well as questionable images on mud flaps, and flags that are not of your
state, province or country. Its simply not appropriate to display such items at your workplaceor
your workplace on wheelsand doing so may create unwanted notions about you and your work
ethic and unnecessarily alienate potential clients. Can you afford to say no to new business? Just
as inspectors should use discretion and good judgment in choosing their work wardrobe by
avoiding t-shirts and hats emblazoned with logos, images, jokes and text that some may find
offensive or which may be misunderstood, the same advice holds true for your work vehicle. Err on
the conservative side by sticking to business; your clients will appreciate your no-nonsense approach.
Dont neglect to keep the interior (as well as the exterior) of your vehicle clean. You may have to eat
three meals a day inside your truck while you juggle a hectic schedule, but police your mess as you
go and keep your vehicle tidy. Your clients may notice your messy vehicle and, fairly or not, they will
likely form opinions about you and your work habits based on both your appearance and that of
your vehicle. Its unavoidable because its human nature, so do what you can to make a good
impression throughout the day.
Remember that in everything you do in your workday, you are representing your business, so make the
most of it by marketing wherever you go and invest in truck signage. Youll be surprised at how effective
it can be.
If You Have a Fleet

If you have a fleet of work vehicles with signage, exploit it. If you have a company meeting at a restaurant,
have your employees drive your fleet in a parade to the restaurant and park out front. This attention-
grabbing exposure is free.
Tip: Direct people to take your free brochure (Take my free brochure!) and use them in conjunction
with exterior vehicle brochure holders.
More Ancillary Inspections

Besides the typical add-ons of inspection services (such as radon testing, mold sampling, WDO/termite
inspections, pool and spa inspections, commercial property inspections, etc.), consider the following
inspection and consulting options to enhance your income.
Become a HUD 203K Consultant

A 203K consultant is a professional who is responsible for advising clients on the complicated 203K
process. They make sure the required paperwork is filled out and filed correctly so that homeowners can
obtain a 203K loan. Many 203K consultants are inspectors who wish to widen the scope of their business.
Inspectors already have much of the knowledge and training required to become a 203K consultant.
The 203K program was created in 1961 as a way to obtain money to complete necessary repairs and to
refinance or purchase a home. The programs complexity prevented it from being used effectively until
1994 when consultants were first introduced to the field. In order to become an approved 203K consultant,
applicants must be approved by the U.S. Department of Housing and Urban Development (HUD).
Approved candidates are placed on the Federal Housing Administrations 203K Consultant Roster, which
guarantees that the consultant has met the qualifications as prescribed by the FHA.
Read "Become a HUD 203(K) Consultant" online at www.nachi.org/203k-consultant
Move-In Certified Seller Inspections: Streamlining Real Estate Transactions

Seller inspections (sometimes referred to as pre-listing inspections) are becoming more popular because
they virtually eliminate all the pitfalls and hassles associated with waiting to do the home inspection
until a buyer is found. In many ways, waiting to schedule the inspection until after a home goes under
agreement is too late.
Seller inspections are arranged and paid for by the seller just before the home goes on the market. The
seller is the inspectors client. The inspector works for the seller and generates a report for the seller. The
seller then typically makes multiple copies of the report and shares them with potential buyers who tour
the home for sale. Seller inspections are a benefit to all parties in a real estate transaction. They are a win-
win-win-win situation. Home inspectors should consider offering seller inspections and marketing this
service to local listing agents.
InterNACHI encourages its members to take advantage of its pre-branded and recognized Move-In
Certified Seller Inspections. Visit www.moveincertified.com for more details, including how to obtain
low-cost yard signs and other marketing items that will help the pre-inspected home for sale stand out in
the neighborhood.
Advantages for the Home Inspector:

Seller inspections allow the inspector to catch inspection jobs upstream, ahead of real estate
transactions and the competition.
Seller inspections are easier to schedule and are not under the time constraints of a sales
agreements inspection contingencies.
Working for sellers is typically less stressful than working for buyers who are about to make the
purchase of a lifetime.
Sellers can alert the inspector to problems that should be included in the report, answer questions
about their homes, and provide Sellers Disclosure Statements.

Repairs of problems found during seller inspections often necessitate the need for re-inspections by
the inspector.
Seller inspections put a sample copy of the inspectors productthe reportin the hands of many
potential buyers who will need a local inspector soon.
Seller inspections put a sample copy of the inspectors productthe reportin the hands of many
local buyers agents who tour the home.
The inspector is credited, in part, with the smoothness of the real estate transaction by the buyer,
seller and agents on both sides.
The liability of the inspector is reduced by putting more time between the date of the inspection and
the move-in date of the buyers.
The liability of the inspector is reduced because the inspectors clients are not buying the properties
inspected, but, rather, moving out of them.
The buyer might insist on hiring the sellers inspector to produce a fresh report, since the sellers
inspector is already familiar with the home.
Seller inspections provide inspectors the opportunity to show off their services to listing agents.
Seller inspections provide examples of the inspectors work to the listing agent of each home, which
might encourage those agents to have other listings pre-inspected by the inspector.
Most sellers are local buyers, so many sellers hire the inspector again to inspect the homes they are
moving into.
Advantages for the Home Seller:

The seller can choose a certified InterNACHI inspector, rather than be at the mercy of the buyers
choice of inspector.
The seller can schedule the inspections at the sellers convenience.
It can alert the seller of any items of immediate concern, such as elevated radon gas levels or an
active termite infestation.
The seller can assist the inspector during the inspection, something not normally done during a
buyers inspection.
The seller can have the inspector correct any misstatements in the inspection report before it is
generated.
The report can help the seller price the home more realistically if problems exist.
The report can help the seller substantiate a higher asking price if problems dont exist or have been
corrected.
A seller inspection reveals problems ahead of time, which:
can make the home show better;
gives the seller time to shop for competitive bids and make repairs;
permits the seller to attach repair estimates or paid invoices to the inspection report; and
removes over-inflated buyer-procured estimates from the negotiating table.
The report might alert the seller to any immediate safety issues found, before agents and visitors
tour the home.
The report provides a third-party, unbiased opinion to offer to potential buyers.
A seller inspection permits a clean home inspection report to be used as a marketing tool.
A seller inspection is the ultimate gesture in forthrightness on the part of the seller.
The report might relieve a prospective buyers unfounded suspicions, before they walk away.
A seller inspection lightens negotiations and 11th-hour re-negotiations.
The report might encourage the buyer to waive the inspection contingency.
The deal is less likely to fall apart, the way they often do, when a buyers inspection unexpectedly
reveals a last-minute problem.
The report provides full-disclosure protection from future legal claims.
Advantages for the Real Estate Agent:

Agents can recommend certified InterNACHI inspectors, as opposed to being at the mercy of
buyers' choices in inspectors.
Sellers can schedule the inspections at their convenience, with little effort on the part of agents.
Sellers can assist inspectors during the inspections, something not normally done during buyers
inspections.
Sellers can have inspectors correct any misstatements in the reports before they are generated.
The reports help sellers see their homes through the eyes of a critical third party, thus making sellers
more realistic about asking price.
Agents are alerted to any immediate safety issues found, before other agents and potential buyers
tour the home.
Repairs made ahead of time might make homes show better.
Reports hosted online entice potential buyers to tour the homes.
The reports provide third-party, unbiased opinions to offer to potential buyers.
Clean reports can be used as marketing tools to help sell the homes.
The reports might relieve prospective buyers' unfounded suspicions, before they walk away.
Seller inspections eliminate buyers remorse that sometimes occurs just after an inspection.
Seller inspections reduce the need for negotiations and 11th-hour re-negotiations.
Seller inspections relieve the agent of having to hurriedly procure repair estimates or schedule
repairs.
The reports might encourage buyers to waive their inspection contingencies.
Deals are less likely to fall apart, the way they often do, when buyers' inspections unexpectedly
reveal last-minute problems.
Reports provide full-disclosure protection from future legal claims.
Advantages for the Home Buyer:

The inspection is already done.
The inspection is paid for by the seller.
The report provides a more accurate, third-party view of the condition of the home prior to making
an offer.
A seller inspection eliminates surprise defects.
Problems are corrected, or at least acknowledged, prior to making an offer on the home.
A seller inspection reduces the need for negotiations and 11th-hour re-negotiations.
The report might assist in acquiring financing.
A seller inspection allows the buyer to sweeten the offer without increasing the offering price by
waiving inspections.
Suggested language follows for:
inspectors to add to their seller inspection reports;
sellers to use to encourage buyers to perform their own fresh inspections; and
agents to use to encourage buyers to perform their own fresh inspections.
Please note: Just as no two home inspectors and no two reporting systems are alike, no two inspection reports
are alike, even if performed on the same property at the same time.
This seller or pre-listing inspection report was performed for my client, the home seller, with his/her full
cooperation and assistance. It assumes his/her full disclosure. My client may choose to share my report with
others, but it was performed solely for him/her. Although ABC Inspections performs all inspections and
writes all reports objectively without regard to the clients personal interests, the performance of additional,
fresh inspections (which, of course, could reveal and report conditions differently) should be considered.
Common Myths About Seller Inspections:

Q. Dont seller inspections kill deals by forcing sellers to disclose defects they otherwise wouldnt have
known about?
A. Any defect that is material enough to kill a real estate transaction is likely going to be uncovered
eventually anyway. It is best to discover the problem ahead of time, before it can kill the deal.
Q. Isnt a home inspectors liability increased by having his/her report seen by potential buyers?
A. No. There is no liability in having your seller permit someone who doesnt buy the property see your
report. And there is less liability in having a buyer rely on your old report when the buyer is not your
client (and has been warned not to rely on your report) than it is to work directly for the buyer and
have him be entitled to rely on your report.
Q. Dont seller inspections take too much energy to sell to make them profitable for the inspector?
A. Perhaps, but not when the inspector takes into account the marketing benefit of having a sample of
his/her product (the report) passed out to agents and potential buyers who are looking to buy now in
the inspectors own local market, not to mention the seller who is likely moving locally and is
in need of an inspector, plus the additional chance of re-inspection work that is generated for
the inspector.
Q. A newer home in good condition doesnt need an inspection anyway. Why should the seller have one done?
A. Unlike real estate agents, whose job is to market properties for their sellers, inspectors produce
objective reports. If the property is truly in great shape, the inspection report becomes a pseudo-
marketing piece, with the added benefit of having been generated by an impartial party.
Q. Dont seller inspections and re-inspections reduce the number of buyer inspections needed in the
marketplace?
A. No. Although every inspection job an InterNACHI member catches upstream is one his/her
competitors might not get, especially if the buyer waives his/her inspection and/or the seller hires
the same inspector to inspect the home s/he is buying, the number of inspections performed by the
industry as a whole is increased by seller inspections.
Sample Letter for Inspectors to Send to Listing Agents:

Dear Jane Smartagent:
I am Joe Goodspector of ABC Inspections. I am writing to encourage you to contact me about pre-
inspecting your listings. The advantages to your real estate business and your home-selling clients are
many:
You can recommend me, a certified InterNACHI inspector, to do the inspection, as opposed to being
at the mercy of buyers' choices in inspectors.
Your sellers can schedule the inspections at their convenience, directly with me, with little effort on
your part.
Your sellers can assist me during the inspections, something not normally done during buyers
inspections.
Your sellers can have me correct any misstatements in my reports before I generate them.
My reports help sellers see their homes through the eyes of a critical third party, thus making sellers
more realistic about asking price.
I will alert you to any immediate safety issues I find before other agents and potential buyers tour the
homes I inspect.
Repairs made ahead of time might make your listings show better.
My reports provide third-party, unbiased opinions to offer to potential buyers.
My reports can be used as marketing tools to help sell the homes.
My reports might relieve a prospective buyer's unfounded suspicions, before they walk away.
Seller inspections eliminate buyers remorse that sometimes occurs just after an inspection.
Seller inspections reduce the need for negotiations and 11th-hour re-negotiations.
Seller inspections relieve you of having to hurriedly procure repair estimates or schedule repairs.
My reports might encourage buyers to waive their inspection contingencies.
Your deals are less likely to fall apart, the way they often do, when buyers' inspections unexpectedly
reveal last-minute problems.
My reports provide full-disclosure protection from future legal claims.
Of course, I always stand ready to perform inspections for your buyers. However, I would like to meet with
you in person to explain how I can help streamline your real estate transactions. This seller inspection
service I offer might also be used to procure future listings and/or sell homes that are already on the
market. Please contact me.
Joe Goodinspector
ABC Inspections
(123) 456-7890
A good question to ask when presenting to a group of real estate agents:
Have any of you had a deal fall apart at the 11th hour over an inspection report?
Every hand will go up.
Sample Letter for Inspectors to Send to Home Sellers:

Dear Mr. Homeseller:
I am Joe Goodinspector of ABC inspections and I noticed you are selling your home. I am writing to
encourage you to contact me about inspecting your home before any more potential buyers tour it. The
advantages of having it inspected now are many:
You can have me, a certified InterNACHI inspector, do the inspection, rather than be at the mercy of
the buyers choice of inspector.
You can schedule the inspection with me at your convenience.
I might be able to alert you to any items of immediate concern, such as radon gas or active termite
infestation.
You can assist me during the inspection, something not normally done during a buyers inspection.
You can help me correct any misstatements in my inspection report before I generate it.
The report can help you realistically price your home if problems exist.
The report can help you substantiate a higher asking price if problems dont exist or have been corrected.
My report will reveal problems ahead of time, which:
might make your home show better;
gives you time to make repairs and shop for
competitive contractors;
permits you to attach repair estimates or paid
invoices to the inspection report; and
removes over-inflated buyer-procured estimates from
any future negotiations.
My report might alert you to any immediate safety
issues found, before agents and visitors tour the home.
My report provides a third-party, unbiased opinion to
offer to your potential buyers.
A seller inspection permits a clean home inspection
report to be used as a marketing tool.
A seller inspection is the ultimate gesture in
forthrightness on your part.
My report might relieve a prospective buyers unfounded suspicions, before they walk away from your home.
A seller inspection lightens negotiations and 11th-hour re-negotiations.
My report might encourage your buyer to waive the inspection contingency.
Your deal is less likely to fall apart, the way they often do, when a buyers inspection unexpectedly
reveals a last-minute problem.
My report provides you with full-disclosure protection from future legal claims.
I would like to talk with you in person to explain how I can help streamline your real estate sale. And, of
course, I always stand ready to inspect the home you are buying, as well. Please contact me.
Joe Goodinspector
ABC Inspections
(123) 456-7890
The talking points within such sample letters can be used by inspectors to create separate brochures that
promote his/her seller inspection services.
In summary, seller inspections streamline the real estate sales process for all parties involved.
InterNACHI recommends that every home be inspected before being put on the market (listed), and
recommends annual inspections for homes that arent for sale.
InterNACHI has entered into an exclusive agreement with OverSeeIt.com to market solely InterNACHI
inspector-performed seller inspections directly to home sellers across North America, which began in the
fall of 2006.
InterNACHI members are reminded to add this service to the services they offer by clicking on it at
www.nachi.org/ancillary
InterNACHI members are reminded to upload their reports to FetchReport.com
Read this article online at www.nachi.org/sellerinspections
11th-Month Builder's Warranty Inspections

Its easier than you think to parlay a one-time home buyers inspection into a
second inspection. For clients who have had their new home built, offer them
an 11th-Month Builder's Warranty Inspection to check items before the
builders one-year warranty expires. Help them create a list of items that can be
addressed by the contractor so that they dont have to go out of pocket for repairs.
You can also use it to solicit new clients even if you didnt inspect their
new-construction home right after they built it.
Annual Home Maintenance Inspections

Its never too late to offer your clients a
copy of Now That Youve Had a Home
Inspection, InterNACHIs best-selling
home maintenance book, also available
in Spanish. Its loaded with tips and
how-to instructions for seasonal home
maintenance, just for homeowners. This
is the perfect tool to use to market your
Annual Home Maintenance Inspections
to help your clients keep their new
home in top condition. Learn more at
www.nachi.org/now
Owens Corning Roof Inspection Program

The Roof Data Technician Program, developed by InterNACHI, Owens
Corning and Lowe's, provides an additional revenue stream for
InterNACHI members in the U.S. who are hired by Owens Corning as
part of a roof warranty claim-resolution process.
Each job takes about 30 to 45 minutes to complete. Payments range from
$100 to $140 per job, depending on distance and difficulty. There's no cost
for InterNACHI members to participate in this program, and you don't
have to be a certified home inspectorjust a member of InterNACHI.
The online training, scheduling, and report software are provided by
InterNACHI for free. The roofing materials are provided by Lowe's for free.
Visit www.nachi.org/owens-corning-roof-warranty-program-press-release to watch a video and learn
more about this easy way to increase your income as an InterNACHI member.
How to Quadruple Your Inspection Business in Two Years

If you want to seriously grow your business within the limited time frame of two years from nowan
endpoint thats virtually around the cornerbut think that its absurd that you could actually quadruple
it that quickly, you need look no further for mathematical proof of the possibility than the story of the
wheat and the chessboard.
The Wheat and the Chessboard (aka The Mathematician and the King)
When an Indian mathematician named Sissa created the game of chess at the end of the 5th century AD,
he presented it as a gift to his king. The king was so thrilled that he told Sissa to name his reward for the
amazing giftanything he had was his for the asking. Sissa, perhaps in feigned modesty, asked the king
merely for some wheat. The king thought he was getting the better end of the deal by far and asked Sissa
how much wheat, thinking this a meager and even insulting prize. Sissa said that he would like to use the
chessboard to count out his reward: one grain of wheat on the first square, then doubled to two grains
of wheat on the second square, and then doubled again to four grains of wheat on the next square, and
so on, until all 64 squares of the chessboard were accounted for. Amused, the king ordered his servant to
retrieve a bushel of wheat to count out Sissas reward.
What the king didnt realize until halfway through this exercise was that Sissas reward was becoming
so enormous that the kingdom was in threat of losing its entire wheat stores, and more. The kings
accountant pleaded for him to reverse his promise, explaining that, with 64 squares on the chessboard,
and doubling the number of grains of wheat on each successive square (1 + 2 + 4 + 8, etc.), the total
number of grains would equal 18,446,744,073,709,551,615far more wheat than that held by the entire
continent.
This story beautifully and simply illustrates the theory of exponential growth.
Exponentially Grow Your Business
Of course, there are limits to growth at this pace, as the king quickly discovered. And any inspector would
balk at the notion of growing his or her business year after year after year, ad infinitum. But you can do
this, too. You can grow your business exponentially. It is possible to grow your business at a rate that you
never thought possible and yet keep it manageable so that it doesnt eclipse everything else in your life.
You can double your business next year, and you can quadruple it in two years.
Heres How
Any inspector can do this, regardless of his or her current average number of inspections. All you have to
do is to get every past client to refer one inspection to you. If you can get 100 referrals from 100 former
clients, you will have effectively doubled your business. During the second year, repeat what you did
during your first year (having a larger base of past clientele), and so on. This is exponential growth.
Putting the Plan into Play
The question now becomes: How do I get my past clients to refer to me?
You can get your past clients to refer you using the following marketing strategies:
1. Send each past client three copies of the Now That Youve Had a Home Inspection home-
maintenance book with your business card attached to each one, and a brief letter asking your
former client to pass along each book to someone they know (family member, friend, neighbor,
co-worker) who is buying, building, or selling their home, or even just planning to in the near future.
Even if just one of these three books results in an inspection appointment, youll have met your goal
for growth. And while you may be tempted to opt for a less expensive alternative, such as mailing
How to Quadruple Your Inspection Business in Two Years 187
out a half dozen of your brochures and business cards instead, the likelihood of those ending up in
the trash is high, whereas no one will throw away a book. (And this assumes that youve already
given your past clients their own copy of Now That Youve Had a Home Inspectionyou wouldnt
want them to keep for themselves what you want them to give away to someone else.) You cant get
much cheaper than $2.70 a copy anyway. If youre a savvy inspector, youre already giving the Now
book to each of your current clients as a value-added bonus with their inspection report.
2. Offer each of your past clients an Annual Home Maintenance Inspection. Especially if any of
them is a recent first-time home buyer and in need of extra help figuring out the ins and outs of
homeownership, this will effectively double your rate of inspections. Its a strategy that can be
repeated year after year, on top of your new business.
In addition to recurring business from repeat customers, inspectors can capitalize on offering Annual
Home Inspections by alerting the client's neighbors. The neighborhood is really a built-in local
market, so inspectors should take advantage of this kind of close-proximity marketing opportunity.
Find out how to accomplish this by reading Marketing Tip for Inspectors: Hit Up the Neighbors
with Your Annual Inspections found earlier in this book.
3. Get a Custom Inspection Video made (like the one you can order at www.InspectorOutlet.com) and
email the link to all of your past clients, and ask them to forward it to people who may be interested
in your services. Your video can highlight any services you want to advertise, including your Annual
Home Maintenance Inspection. But dont stop there. You can advertise your 11th-Month Builders
Warranty Inspection for people building new homes, your Pre-Listing Seller Inspection for those
putting their homes on the market, your Aging-in-Place Inspection for seniors and those with
limited mobility, your Pool & Spa Inspections, your Wood-Destroying Insect Inspection, Radon
Testing, your package of Wind Mitigation, 4-Point and Roof Certification Inspections, your Home
Energy Inspection... the possibilities are limited only by your initiative.
Why Did Sissa the Mathematician Ask the King for Grains of Wheat?
The beleaguered ruler came to the conclusion that it would be less expensive to surrender his kingdom
than to make good on his promise to Sissa. And thats what happened... Sissa was crowned king.
The theory of exponential growth is profitable, indeed.
Before you lament your slow week (or month), or the sluggish rate of new construction in your service
areabefore you tell yourself that youve run out of new clients and, consequently, new businessalways
remember that your past clients are your best source of new business. And if you leave them satisfied,
theyre also your best advertising. Always be marketing. In addition to inspecting, its the work you need
to be doing to grow your business.
Why Inspectors Should Take Continuing Education Courses

(even when its not required)
Some jurisdictions require inspectors to meet minimum Continuing Education requirements each year.
However, even if your state or province does not, there are still good reasons for taking such courses regularly.
First and foremost, obviously, is the fact that taking courses can help you become a better inspector.
Smart inspectors who are serious about their business will stay on top of their game by continually
learning. Furthermore, building design innovations and the growing number of new building
products mean that theres always something new for the inspector to know.
An inspector who keeps current with the
industry will almost always have greater
credibility with consumers. Taking
Continuing Education courses and
training strengthens an inspectors
credentials, and the inspectors credentials
are important in marketing his/her
services. Many inspectors display their
Certificates of Completion from all their
courses on their websites and on their
office walls.
An inspector who has completed many
Continuing Education courses provides
a measure of protection for the real
estate agent who referred the inspector.
Often, when an inspector gets sued,
the agent also gets sued for a negligent referral. Its difficult for a plaintiff to succeed in such a claim
if the inspector is able to produce a long list of robust courses that s/he has completed.
Attending live classes or taking online Continuing Education courses can strengthen an
inspectors credibility in court. In states where Continuing Education coursework is mandatory, an
inspectors failure to meet the states requirements could result not only in administrative action, but
could also be considered as evidence of negligence in a civil suit filed against him/her. Even in states
and provinces that have no mandatory education requirements, an inspectors failure to keep
current in the field will diminish his/her credibility if s/he ever testifies in court or at a deposition.
A judge or jury is far more likely to find an inspectors testimony persuasive if s/he regularly takes
Continuing Education courses.
Finally, like it or not, inspectors must sometimes testify as experts. Failure to keep current in the
field could result in a ruling that disqualifies the inspector as an expert altogether. An inspector who
appears as an unprepared witness who gives shoddy testimony will have his/her words reverberate
throughout the legal and inspection communities, since that testimony may become a matter of
public record.
An interesting case that illustrates this point is Pettit v. Hampton and Beech, Inc., 922 A.2d 300 (Conn. App.
2007). In this case, the plaintiffs asked the court to disallow an inspectors testimony because they alleged
he was not qualified to give an expert opinion on the cost of repairs. The court overruled the plaintiff s
objection and qualified the inspector as an expert, in part, because of his Continuing Education activities.
In another case, GSB Contractors, Inc. v. Hess, 179 S.W.3d 535 (Tenn. App. 2005), the court qualified the
inspector as an expert, in part, because of his Continuing Education and teaching background.
To sum up, there are many good reasons for inspectors to take Continuing Education courses.
InterNACHIs online inspection courses are approved, accredited and free. So, inspectors really have no
excuse for failing to avail themselves of InterNACHIs educational offerings. For a full list of available
courses, visit www.nachi.org/education
The bottom line is that knowledge is power. The more you know, the more you can do, and the more you
can do, the more you can earn.
Inspection Excellence Through Education and Camaraderie
Just as iron sharpens iron, one man sharpens another.

Proverbs 27:17
Members of the International Association of Certified Home Inspectors (InterNACHI) are the most
educated and best-trained inspectors in the world, and InterNACHI is committed to keeping it that
way. Toward that end, InterNACHI has taken steps to encourage its members pursuit of inspection
excellence, and we have accomplished this without additional charge to members. We believe that fees
deter professional development, and that the best way to encourage the continuing education of our
membership is by supporting variety, accessibility and affordability in educational options.
InterNACHI members start off by fulfilling certain requirements before they can even apply for
membership. They have access to the InterNACHI University, which is free. InterNACHIs Code of Ethics
Course is free and open to all. InterNACHIs Online Exam Preparation Tool, with a pool of more than
2,000 multiple-choice questions and answers, is the largest in the world, and free. InterNACHIs online,
searchable Inspection Glossary is the largest in the world and is free and open to all.
InterNACHIs Standards of Practice Course, which reveals where an inspector may be veering off course,
is self-evaluating and is free and open to all. InterNACHIs online Continuing Education is free.
InterNACHIs 25 Standards course is free. InterNACHIs online Roof Inspection course is free.
InterNACHIs online Electrical Inspection course is free. InterNACHIs Inspecting Foundation Walls
and Piers course is free. InterNACHIs online Structural Inspection course is free. InterNACHIs online
Commercial Inspection course is free. InterNACHIs Advanced Radon Measurement Service Provider
course is free. InterNACHIs Deck Inspections course is free. InterNACHIs Vermiculite Insulation mini-
course is free. InterNACHIs TPR Valve Discharge mini-course is free. InterNACHIs Emergency Egress
course is free. InterNACHIs Safe Practices for the Home Inspector course is free. InterNACHIs Plumbing
Inspection course is free. InterNACHIs Polybutylene Plumbing course is free. InterNACHIs Commercial
Standards of Practice course is free. InterNACHIs Green Building course is free. InterNACHIs Log
Home Inspection course is free. Our online, comprehensive Moisture Intrusion Inspection course is free.
InterNACHIs WDO Inspection course is free.
InterNACHIs Online Inspector Examination, with over a trillion different versions, taken over 385,000
times, and which generates a custom inspector-weakness pie chart upon completion, is graded instantly,
is open to all, and is free.
InterNACHIs one-day HVAC Inspection, Mold Inspection and Electrical Inspection seminars are open
to all and free to members. InterNACHI, far more than any other source, provides educational events
around the world, which are free and open to all.
InterNACHI refuses paid advertisements in order to enhance trust in our information. InterNACHIs
interactive photo message board, with over 450,000 topics, is the industrys largest and most popular, very
educational, and is free and open to all. InterNACHIs Message Board protects free speech so that visitors
can determine the truth. InterNACHI publishes "Whats New," an inspection industry update, online,
open to all, and free. InterNACHIs local chapter meetings typically present technical speakers, are open
to all, and free. InterNACHI provides report review services for free. InterNACHIs annual convention
is very educational, with three days of six continuously running classes, and are all free. InterNACHI
permits all outside/for-profit Continuing Education providers to advertise their courses to our members
on InterNACHIs websites for free. InterNACHI maintains a Question of the Day thread, open-to-all, and
free. InterNACHI negotiates member discounts on nearly every Continuing Education providers courses.
InterNACHIs meetings distribute a wide variety of educational literature to all for free. InterNACHIs
staff, committee members, chapter leaders, veteran members, special-expertise members, and advisory
boards are constantly helping members one-on-one for free. InterNACHI members typically provide
fellow members with free ride-alongs on actual inspections. InterNACHI employs some of the worlds
leading trainers and makes them available to members for free. InterNACHI does not charge for or
unduly withhold approval of any organizations Continuing Education courses, even those offered by
other inspection associations.
InterNACHIs 275,000+ page website is, itself, very educational. InterNACHI opened the first of six
actual House of Horrors in December of 2005, which provides real, hands-on training and is due to
release a virtual House of Horrors, an online Wood-Destroying Organism Inspection course, and an
occupant hazard-recognition primer, and "Whats Wrong Here?" panelsall very educational and all
free. InterNACHIs Online Inspector Examinations main purpose, besides testing competence, is to alert
members to their weaknesses. The same is true for InterNACHIs Code of Ethics Course, designed to alert
members to possible infractions. And the same is true for InterNACHIs Standards of Practice Course,
designed to alert members to areas they are over- and/or under-inspecting. All three are pre-application
requirements and all are free.
InterNACHIs Inspection Article Library is free. InterNACHIs Inspection Graphics Gallery is free.
InterNACHI even has online, educational, inspection-related crossword puzzles, open to all and free, of
course.
A variety of accessible and affordable educational options encourage and enhance the professional
development of all our members, but our most precious educational tool is our spirit of camaraderie.
InterNACHI members continue to pursue, achieve and maintain inspection excellence in an atmosphere
of members helping fellow members.
Please join us in this spirit.
Online Education: Better Than Classroom Education
Do classroom home inspection courses harm consumers?

Online written and video courses are perfect for educating and improving the
competence of home inspectors and providing options for their primary and
Continuing Education.
Advantages of online courses over live classroom courses include:
Cost of Course: Online courses are inexpensive or free. Dollar for dollar, an inspector can complete
many online courses for the same cost as a single classroom course. The more education an inspector
has, the better s/he can serve his/her clients. Compared to online courses, classroom courses harm
consumers by exhausting the Continuing Education budgets of inspectors faster than online courses.
Cost of Travel: There are no travel or hotel costs associated with online courses. In contrast, relevant
classroom courses, which are few and far between, cause the inspector to incur out-of-pocket travel
and accommodation costs. Again, the more education an inspector has, the better s/he can serve
served his/her clients. Compared to online courses, classroom courses harm consumers by
exhausting the Continuing Education travel budgets of inspectors faster than online courses.
Cost of Lost Work: An inspector need not take off work to complete online courses. Online
courses can be taken at night, on the weekends, or whenever an inspector doesnt have any
inspections scheduled. In contrast, classroom courses are often offered only during the day and
require the inspector to suffer lost business income. Again, the more education an inspector has,
the better s/he can serve his/her clients. Compared to online courses, classroom courses harm
consumers by exhausting the Continuing Education budgets of inspectors faster than online courses.
Cost Advantage to Consumers: Online inspection courses are simply more affordable to inspectors.
With reduced course costs come an increase in the number of courses an inspector can afford to
complete each year, with a corresponding rise in the level of inspector competence. Increasing the
level of inspector competence is a direct benefit to consumers. Lower-cost education also gives
inspectors the opportunity to pass on savings to consumers. Compared to online courses,
classroom courses harm consumers by delaying the inspectors professional progress.
Accessibility: Online courses are available all the time, anytime, from anywhere. In contrast,
classroom courses for the inspection industry are few and far between. Compared to online courses,
classroom courses harm consumers by limiting access to education for inspectors.
Collaboration in Development: Online course development often includes collaboration
among many experts and inspectors from around the world. For example, it is not unusual for
InterNACHIs online courses to be the product of dozens of contributors. Compared to online
courses, classroom courses harm consumers by often lacking in international collaborative
development.
Expert Instruction: Online course developers can hire many experts to contribute to each course.
Often in online video courses, the instruction is presented by one or more renowned experts. In
contrast, classroom instructors, though perhaps competent to teach about a particular subject, are
rarely international experts. Compared to online courses, classroom courses harm consumers by
denying renowned expert instruction to inspectors.
Number of Instructors: Online courses often utilize more than one instructor, with more than one
area of expertise. In contrast, most classroom courses are taught by only one instructor. Compared
to online courses, classroom courses harm consumers by limiting the number of expert instructors
per course.
Accuracy: Online courses are reviewed for accuracy before being released. Online courses are also
subjected to industry-wide peer review forever. In contrast, classroom instruction is rarely reviewed
by anyone. (The author of this article personally knows of a physics professor who had been
teaching the use of an incorrect formula for over 30 years before the error was caught.) Compared
to online courses, classroom courses harm consumers by failing to correct misinformation given to
inspectors in a timely fashion.
Current Course Material: Downloadable, printable online course material is reviewed, edited and
improved over time. In contrast, classroom texts are less frequently updated. Compared to online courses,
classroom courses harm consumers by being less able to provide inspectors with current course material.
Pictures & Video: Online courses contain pictures and on-location video that permit the inspector
to virtually accompany the instructors on inspections of many actual structures and components.
In contrast, classroom courses cant take inspectors into crawlspaces or on roofs. Compared to
online courses, classroom courses harm consumers by failing to provide inspectors with virtual,
real-situation training.
Pace: Online courses move at each inspectors desired pace. Online courses can be stopped and
re-started. Online video can be paused. In contrast, classroom courses move at only the instructors
speed. Compared to online courses, classroom courses harm consumers by being unable to teach at
each inspectors own pace.
Wasted Time: Online courses are edited to cut out set-up time, off-topic discussions, bathroom
breaks, lunchtime, etc. In contrast, classroom courses include much wasted time. Compared to
online courses, classroom courses harm consumers by diluting the training time with things that
dont increase inspector competence.
Schedule: Online courses are available when each inspector wants to take them. In contrast,
classroom courses have inflexible schedules that require inspectors to attend when it is inconvenient,
when the inspector is ill, when the inspector is tired, etc. Compared to online courses, classroom
courses harm consumers by forcing inspectors to study and learn at a preset schedule.
Quizzes & Exams: Online courses contain numerous short quizzes that assure the inspector has
learned each section before moving on to the next. These quizzes are graded instantly, and often
alert the inspector to incorrect answers immediately. Some even have built-in intelligence, which
recognizes each inspectors unique areas of weakness, and reviews those areas until the inspector
grasps them. Classroom courses typically have fewer quizzes, without instant grading. Compared
to online courses, classroom courses harm consumers by being less diligent about assuring that each
inspector has learned and understands every concept being taught.
Review: Online courses permit inspectors to go back and review areas of weakness. For example,
InterNACHIs online video courses permit the inspector to rewind and replay them over and over.
In contrast, classroom material is typically covered only once. Compared to online courses,
classroom courses harm consumers by being unable to allow inspectors go back and repeat material
to strengthen his/her particular areas of weakness.
Repeat: Online courses permit inspectors to take the course over again. In contrast, classroom
courses are typically taken only once. Compared to online courses, classroom courses harm
consumers by being all but impossible for inspectors to re-take over and over.
Instant Grading: Online courses contain quizzes and final exams that are graded instantly. Instant
grading permits the inspector to be alerted to areas of weakness while still engaged in the course. In
contrast, classroom courses typically dont grade instantly. Compared to online courses, classroom
courses harm consumers by being unable to instantly grade each quiz and exam.
Consistent Grading: Online courses and quizzes are graded consistently over time and around the
world. In contrast, classroom courses grade easier or harder, depending on where and when the
inspector takes each course. Compared to online courses, classroom courses harm consumers by
being unable to grade inspectors consistently.
Advanced Courses: It is financially feasible to offer advanced courses online. An online course
need only be developed once, yet can run for years. In contrast, classroom courses usually must be
of an introductory nature to attract enough students to pay for an instructor each time it is offered.
Compared to online courses, classroom courses harm consumers by being unable to financially
sustain advanced course offerings.
Specialty Courses: It is financially feasible to offer specialty courses online. An online course need
only be developed once, yet can run for years. In contrast, classroom courses usually must have a
common-enough appeal of subject matter in order to attract enough students to pay for an
instructor each time it is offered. Compared to online courses, classroom courses harm consumers
by being unable to financially sustain specialty course offerings.
Choice: Online courses offer inspectors a wide variety of choices in both level and subject matter. In
contrast, classroom courses are fewer and farther between. Compared to online courses, classroom courses
harm consumers by being less likely to offer the training inspectors need, when and where they need it.
Communication: Online courses often provide an Internet forum for all current students,
graduates, instructors, experts, developers and interested parties from around the world to interact
with each other and discuss the course. These course-specific forums provide continuing education
to inspectors long after completing the course. Classroom courses harm consumers by rarely
providing such widespread, post-course interaction.
In summary, online courses allow inspectors to study and learn at little or no cost, without having to
travel or lose business, when and where they want, with well-developed, accurate courses, taught by
experts, using updated course material, pictures and video, at their own pace and schedule, with the
ability to review and repeat, and with the assurance theyll end up with a thorough understanding of the
chosen topic.
Home inspection licensing board members or government bureaucrats who steer inspectors away from
online course offerings by rejecting their Continuing Education approval based solely on their method
of Internet delivery create a disincentive to inspector skill-set improvement, which ultimately harms
consumers. And because much of an inspection report includes safety issues, the harm may also be
physical, instead of merely financial.
In some cases, the harm may result in the actual death of either the inspector or the consumer.
A New York Times article supports InterNACHIs education model:
U.S. Department of Education Study Shows Online Education Better Than Classroom Education
by Steve Lohr
The New York Times
A recent 93-page report on online education, conducted by SRI International for the Department of
Education, has a starchy academic title, but a most intriguing conclusion:
On average, students in online learning conditions performed better than those receiving face-to-
face instruction.
The report examined the comparative research on online-versus-traditional classroom teaching
from 1996 to 2008. Some of it was in K-12 settings, but most of the comparative studies were done
in colleges and adult continuing-education programs of various kinds, from medical training to the
military.
Over the 12-year span, the report found 99 studies in which there were quantitative comparisons
of online and classroom performance for the same courses. The analysis for the Department of
Education found that, on average, students doing some or all of the course online would rank in the
59th percentile in tested performance, compared with the average classroom student scoring in the
50th percentile.
That is a modest but statistically meaningful difference.
The studys major significance lies in demonstrating that online learning today is not just better than
nothing it actually tends to be better than conventional instruction, said Barbara Means, the
studys lead author and an educational psychologist at SRI International.
Read the rest of the NYT article online at www.nachi.org/online-beats-classroom

Download the U.S. Department of Educations findings at
www.nachi.org/documents/US-Department-of-Education-Online-Education-Report.pdf
InterNACHI commends the following fine organizations for their consumer-protection policies toward
online education of home inspectors: www.nachi.org/education
Below are the names, addresses and phone numbers of home inspection licensing board members and
government bureaucrats who summarily withhold Continuing Education approval of online courses and,
thus, are responsible for the financial and physical harm, and perhaps even death, of their fellow citizens:
As of today, no InterNACHI online course approvals have ever been rejected by anyone.
Find all of InterNACHIs current curriculum available through InterNACHI University, as well as a list of
accreditations to date, listed in this book and online at www.nachi.org/education
Exams That Harm
Inspector exams with too many difficult-to-answer questions are harmful to consumers.
InterNACHI has administered more inspection exams than all other sources combined. It is also the
leader in gathering home inspector-competence evaluation data, right down to the pass/fail rates of every
question ever asked. View the results at exams.nachi.org/oe/stats.php
Often, we will hear someone in the industry complain that the questions should have been more difficult
to answer on this or that exam. On the surface, it may appear that an exam is improved to the benefit of
the consumer if the questions are made to be more difficult. Let us dispel this myth now.
For the purpose and ease of discussion, lets assume that we have a 100-point true/false exam. Because a
multiple-choice question often has at least one clearly wrong answer choice, a multiple-choice question
is not much different (and only a bit more difficult) mathematically than a true/false question. Lets also
assume that we have two exam-takers. Onewell call him Mr. Veteranknows 10 times what the other
well call him Mr. Newbieknows about home inspections.
Now, we all know that if we make the exam too easy, Mr. Veteran and Mr. Newbie will score similarly,
just as if we asked a Pulitzer Prize winner and a 6-year-old how to spell the word cat. This is known as
proof by extremes. In the inspection industry, an exam that is too easy is harmful to consumers because
it makes a weak distinction between Mr. Veteran and Mr. Newbie... and they both pass.
But what happens if the questions in the exam are too difficult to answer? Lets find out using another
proof by extremes. Lets say we create a 100-point true/false home inspection exam that has so many
difficult-to-answer questions that Mr. Veteran only knows the answer to 20 of the 100 questions. Thats a
pretty hard exam! Mr. Veteran will have to guess the answer to 80 of the questions. On average, he will
score 60: 20 for the ones he knows the answer to, plus half of the 80 that he guesses at. Mr. Newbie knows
a tenth of Mr. Veteran. So, he knows the answer to only two questions. On average, he will score 51: two
for the ones he knows the answer to, plus half of the 98 he guesses at.
Now, if you flip a coin 10 times, you should get heads five times, on average. But, often, if you flip a coin
10 times, you will get more than five heads or fewer than five heads. The same is true for the questions
our exam-takers are guessing at. Sometimes, Mr. Veteran will score worse than 60, and sometimes
Mr. Newbie will score better than 51. Using an online binomial calculator, one finds that one in 10 Mr.
Newbies will score as well as the average Mr. Veteran, and that one in 10 Mr. Veterans will score as low as
the average Mr. Newbie, all based solely on chance! Often, Mr. Newbie will score better than Mr. Veteran
simply because the score on an exam that contains a large percentage of difficult-to-answer questions, that
neither exam-taker knows the answers to, is determined solely by luck. Thats not too good for consumers.
But, waitit gets worse for consumers! As we make the questions more difficult to answer, the percentage
of questions that our exam-takers have to guess at goes up, which increases the reliance of the score
on chance, which, in turn, increases the odds that Mr. Newbie will score as well or even better than Mr.
Veteran, which weakens the exams ability to determine who is competent and who isnt, which is worse
for consumers.
In fact, on an exam full of so many difficult-to-answer questions that Mr. Veteran only knows the answer
to 10 of the 100, Mr. Veteran will (on average) score only 4.5 points better than Mr. Newbie.
But, waitit gets worse for consumers! By making the questions more difficult-to-answer and increasing
the chances that Mr. Newbie will be able to pass by being lucky, we also increase the chance that Mr.
Veteran will fail due to bad luck. If the exam is used for certification (which gives the exam-passer a
market advantage, and denies the exam-failer the market advantage), or, worse... if the exam is used
for licensing (which puts the exam-passer into the market, and prohibits the exam-failer from entering
the market), an exam with more difficult-to-answer questions increases the ratio of Mr. Newbies-to-Mr.
Veterans in the marketplace by increasing the number of Mr. Newbies and decreasing the number of Mr.
Veterans, which is horrible for consumers.
But, waitit gets worse for consumers! If the exam is used for licensing, Mr. Newbie need not score
anywhere near as high as Mr. Veteran to earn the right to wave the exact same government-issued
credential (license) as Mr. Veteran has. This is especially true when the licensing exam uses a low passing
cut-off score (like the NHIE does). The government displays both Mr. Veteran and Mr. Newbie as equally
licensed in the eyes of the consumer, even though, in reality, their levels of competency differ greatly.
But, waitheres where it gets better for consumers. InterNACHIs exams dont rely much on chance.
InterNACHIs exams contain what some would describe as easy-to-answer questions that every Mr.
Veteran should know the answer to. InterNACHIs exams are sometimes criticized for containing such
questions. What these critics dont understand is our superior scoring system. If the exam-taker answers
these questions correctly, he gets no credit for them, because we cant tell if he answered the questions
correctly because he is a Mr. Veteran, or if he is a just a lucky Mr. Newbie. However, if the exam-taker
answers them incorrectly, we can assume that he is very likely a Mr. Newbie, and the exam-taker is
severley penalized (in terms of score) for failing to answer them correctly. For, you see, it is much easier
to determine incompetence than competence. This system, combined with InterNACHIs high passing
cut-off scores, result in InterNACHIs exams being superior to other exams at distinguishing between
competent and incompetent inspectors, who cant rely on chance and luck.
Online Inspector Exam

Take InterNACHIs free, Online Inspector Examination: www.nachi.org/aboutexam
InterNACHI inspectors must take this exam every three years in order to maintain their membership in
good standing.
InterNACHIs Free, Online Continuing Education Courses for Inspectors

InterNACHIs online courses have been taken hundreds of thousands of times and are great learning
tools. Each final exam is different (more than 4 trillion different versions), and each contains built-in
intelligence to help alert test-takers to their weaknesses.
Here are some important features that make InterNACHIs online courses superior to existing Continuing
Education options:
All online courses are free to members.
The courses are written in pure XHTML code for quick loading. The courses load fast on old
computers, even those using dial-up modems.
The courses are designed using a hierarchal menu, coupled with sequential page navigation. This
provides the student with the option to easily repeat areas of weakness.
The courses permit the student to start, stop and restart any part of the course as often as desired.
There are a variety of images referenced within the courses, including diagrams, illustrations and
photos of actual defects.
Some illustrations can be enlarged for clearer viewing by clicking on them.
Some text is integrated into InterNACHIs Inspection Glossary at www.nachi.org/glossary. Rolling
over blue-colored terms provides their definition.
Some final exams use multiple-choice questions that reference images.
The courses quizzes and final exams have numerous advantages over traditional exam systems,
such as:
1. The courses, quizzes and final exams incorporate built-in intelligence, which identifies and
strengthens each students unique subject weaknesses.
2. Not only is each question weighted with regard to score, but each answer is weighted, as well as
the correctness of each answer being weighted.
a. Answers to easy questions are weighted such that the student is penalized, in terms of score,
for answering incorrectly, but rewarded modestly for answering correctly.
b. Answers to difficult questions are weighted such that the student is rewarded, in terms of
score, for answering correctly, but not penalized for answering incorrectly.
c. Answers to questions regarding basic safety and questions that every inspector should
know the answers to are weighted such that the student is severely penalized, in terms of
score, for answering incorrectly.
Upon passing a final exam, the student can print out a Certificate of Completion that is auto-
generated in his/her own name. (www.nachi.org/certificatesofcompletion)
InterNACHI members who desire that InterNACHI automatically submit proof of completion of an
online or video course to their state for Continuing Education credit need only give us their state license
number by clicking here: www.nachi.org/state-licenses
The students (InterNACHI members) information is recorded on InterNACHIs servers for membership-
compliance verification, and automatically logs course completion into InterNACHIs online Continuing
Education Log.
Heres a list of InterNACHI's current online courses:

Safe Practices for the Home Inspector
Home Inspection Business Course
How to Perform Roof Inspections
How to Perform Residential Electrical Inspections
Structural Issues for Home Inspectors
Residential Structural Design for Home Inspectors
Residential Plumbing Overview for Inspectors
How to Perform Exterior Inspections
How to Inspect the Attic, Insulation, Ventilation and Interior
How to Inspect HVAC Systems

How to Inspect Fireplaces, Stoves and Chimneys
How to Perform Deck Inspections
How to Inspect Pools and Spas
Log Home Inspection
How to Inspect Septic Systems
Green Building Inspection
How to Perform Energy Audits
The House As a System
Energy Movement for Inspectors
Comfort and Climate for Inspectors
Indoor Air Quality for Inspectors
How to Perform Mold Inspections
Advanced Radon Measurement Service Provider Course
Wood-Destroying Organism Inspection
How to Inspect for Moisture Intrusion
Lead Safety for Renovation, Repair and Painting (RRP)
25 Standards Every Inspector Should Know
Customer Service and Communication for Inspectors
Commercial Property Inspection Prerequisite
Inspecting Commercial Electrical Systems
Inspecting Portable Fire Extinguishers
Introduction to InterNACHI's Residential Standards of Practice
InterNACHI Membership Code of Ethics Course
Inspecting Foundation Walls and Piers
Advanced Electrical Inspection Training
Advanced HVAC Training for Inspectors
How to Inspect Manufactured and Mobile Homes
Advanced Inspection of Crawlspaces
Infrared Thermography Inspection Training
Building Science and Infrared Thermal Imaging
Performing a Home Energy Audit
Inspecting Means of Egress
Inspecting Water Heater Tanks
Advanced Mold Inspection Training
Advanced Stucco & EIFS Inspection Training for Home Inspectors
Calculating Envelope Energy Loss

How to Perform Wind Mitigation Inspections
Illinois Standards of Practice and Legal Issues for Home Inspectors
Indiana Licensure Law & Regulations for Home Inspectors Course
Indiana Online Pre-Licensing Course for Home Inspectors
Texas TREC Standard Inspection Form and Report Writing
8-Hour Texas TREC Standards of Practice/Legal/Ethics Update
Texas TREC Wood-Destroying Insect Inspection, Treatment & Reporting
Wind and Hail Damage Inspections
Wind & Hail Roof Inspection and Replacement
Ladder Safety Training
Exterior Safety for Inspectors and Contractors
Professionalism Training
General Roof Inspection
10 Steps to Performing a Roof Inspection
Lead-Safe Work Practices
Inspecting Asphalt Shingle Roofs
Inspecting Wood Shingle and Shake Roofs
Inspecting Tile Roofs
Inspecting Metal Roofs
Inspecting Slate Roofs
Appliance Inspection for Home Inspectors
TREC Standards of Practice for Inspecting Appliances
Inspecting HVAC Energy Efficiency
Home Energy Blower Door Training
Fundamentals of Inspecting the Exterior
Nevada Home Inspectors Standards of Practice and Legal Rules
Defect Recognition and Report Writing
Webinars for Home Inspectors
Home Energy Score for Real Estate Professionals
Saving Home Energy for Real Estate Professionals
Home Energy Efficiency for Real Estate Professionals
Florida Adjusters
Florida Mold Assessor & Remediator CE Course
Australia: Introduction to Home Inspections
Australia: Introduction to the Australian Standards of Practice
Mexico: Introduccin a la Inspeccin Residencial de Pre-Compra
South Africa: Introduction to Home Inspections

South Africa: Roof Inspections
South Africa: Soils, Substructures, and Superstructures
South Africa: Standards of Practice
Vermiculite Insulation
Emergency Egress
Water Heater Discharge Piping
Continuing Education for Real Estate Professionals

Inspectors should be sure to let the real estate professionals they deal with know that they can obtain
some of their required Continuing Education for free through InterNACHI. Give your local real estate
agents the opportunity to fulfill their CE requirements conveniently online at no charge. Check our
Education Resources page often for the added courses and latest state approvals at www.nachi.org/education
Home Energy Score for Real Estate Professionals

www.nachi.org/home-energy-score-real-estate-education-course
This online course teaches real estate professionals about how the U.S. Department of Energys
Home Energy Score helps homeowners understand the energy performance of their homes, and
how they compare to other homes nationwide.
Saving Home Energy for Real Estate Professionals

www.nachi.org/saving-home-energy-real-estate-education-course
This online course teaches real estate professionals how to understand the value of home energy
inspections for current and prospective homeowners, and how to provide informative options to
help homeowners cut their energy use, reduce their carbon footprint, and increase their homes
comfort, health and safety.
Home Energy Efficiency for Real Estate Professionals

www.nachi.org/home-energy-efficiency-real-estate-education-course
This online course teaches real estate professionals how to understand the value of home energy
inspections for current and prospective homeowners, provide informative options to help
homeowners cut their energy use, reduce their carbon footprint, and increase their homes comfort,
health, and safety, and help homeowners make informed decisions about purchasing new HVAC
equipment or improving existing equipment for more efficient operation.
Free Real Estate Agent Marketing Cards

Get your free Real Estate Agent Marketing Cards from www.InspectorOutlet.com. These cards are state-
specific and include the web addresses for the free and approved online Continuing Education courses for
real estate professionals. The cards also include room for your name and InterNACHI ID number so the
agent can log in to take the free courses. Visit www.InspectorOutlet.com to order your free cards so that
you can start handing them out and mailing them to every agent you know.
NACHI.TV
Take NACHI.TVs online video courses and watch NACHI.TVs episodes at www.nachi.tv
InterNACHI and NACHI.TV have teamed up to create next-generation online education with NACHI.TV
streaming video technology and InterNACHIs state-of-the-art online education and testing systems. You
need not be a member of InterNACHIthese courses are open to all. Non-members are charged a nominal
fee to view most of the for-credit videos.
Each course includes:
free downloadable course materials (yours to keep);
a free online final exam;
a free printable Certificate of Completion; and
InterNACHI, MICB, IAC2, and state Continuing Education approval.
InterNACHI requires that each inspector-member
taking an online video course log in with his/her
unique identification code at the start of the course,
when s/he begins watching the video portion of the
course, and when s/he begins the final exam. This
identification is linked both to individual email and
mailing addresses. Our video partner (Reports, Inc.)
stores information regarding the time each inspector
viewed that video. This information is stored with that
inspectors unique Internet Protocol (IP) address and is
verified by InterNACHI before allowing the inspector to take the final exam. Finally, InterNACHI stores
the time of the final exam, how long the inspector took to complete the timed exam, his/her final score, as
well as each question asked and which answer the inspector provided for that question. All this
information is stored securely over distributed databases and can be verified by InterNACHI at any time.
These courses dont just tell inspectors how to do it; these video courses show inspectors how to do it.
NACHI.TV online video courses include topics such as:
Performing a Home Inspection
Inspecting Portable Fire Extinguishers
Commercial Inspection Training
Commercial Inspection of a Dentists Office
Commercial Inspection of a Warehouse
Commercial Inspection of a Warehouses Electrical System
Home Inspection Fundamentals: The Exterior
Inspection of a House with Structural Defects
Performing a Roof Inspection
Marketing and Sales
Introduction to Energy Audits
Building Science and Thermography
Performing Your Best Inspection
HVAC Training for Inspectors
Home Inspectors Electrical Wall of Defects

Electrical Inspection Training promotional video
Mold Inspection Training
How to Perform Mold Inspection promotional video
Inspecting Tankless Water Heaters
IAC2 Mold Inspection Training and Certification
Inspection with an IR Camera
Inspection Tips and Techniques
Advanced Inspection of Crawlspaces
How to Inspect Notches, Holes and Cuts in Solid Lumber
Drain and Duct Inspections
Introduction to Infrared Thermography Inspection
A Consumers Guide to Wells and Water Quality
Green LEED-Rated Home Inspection
Inspecting Water Heater Tanks
Inspecting Means of Egress
Consumers Guide to Infrared Thermography
Fireplace and Chimney Inspections
Law and Disorder with Joe Farsetta
Interview with Joe Farsetta and Nick Gromicko
Search Engine Optimization Tutorial
Inspecting a Stairway
Inspecting a Straw Bale Home
EPA Green Building Inspection
Structural Inspection of a Home
Wind and Hail Inspections for Home Inspectors
Wind and Hail Roof Inspection and Replacement
How to Perform a Deck Inspection
Ladder Safety Training/Demonstration
Professionalism Training
Safety for the Exterior
General Roof Inspection
Lead-Safe Work Practices for Home Inspectors
Inspecting Asphalt Shingle Roofs
Inspecting Wood Shingle and Shake Roofs
Inspecting Tile Roofs
Inspecting Slate Roofs
Inspecting Metal Roofs
Inspecting Roof Slope and Pitch

What Really Matters in a Home Inspection
Write a Home Energy Report in 3 Minutes
Carpenter Ant Infestation
Inspection Video Tips with Nick Gromicko
10 Steps to Performing a Roof Inspection with Ben Gromicko
Home Energy Inspections with Nick Gromicko
Advanced HVAC Inspection Training for Home Inspectors
InterNACHIs Monthly Webinars for Home Inspectors
Home Inspection Training Video #1 with Ben Gromicko
Home Inspection Training Video #2 with Ben Gromicko
Performing a Home Energy Audit promotional video
Performing a Garage Inspection
Find a Crack in the Heat Exchanger with Ben Gromicko
Performing a Home Energy Rating
Inspection Tips and Techniques
Structural Inspection of a House
Inspecting Skylight Flashing
Photovoltaic Solar Panel Systems Inspection
Well Water Meter Demonstration
Home Energy Blower Door Training
How to Inspect Decks Video Course promotional video
Infrared Camera Inspection for Home Inspectors
Stucco & EIFS Inspection Tips for Home Inspectors
Advanced Stucco & EIFS Inspection Training for Home Inspectors
A Consumers Guide to Stucco & EIFS Inspections
Commercial Office Inspection
Commercial Inspection of a Bakery
Inspecting Modular Homes
Septic System Fundamentals for Home Inspectors
Inspecting a U.S. EPA Green Building in Denver
Inspecting a Log Home in Colorado
Drainpipes and Duct Inspection with a Video Camera
Inspector Success with Michael Pagoulatos
Moisture-Free Warranty promotional video
A Consumers Guide to Infrared-Certified Inspectors
Home Inspector Marketing Tips with Mike Crow
Electrical Inspection Training Video with Joe Tedesco, Part 1

Home Inspection with Kenton Schaff
Home Inspection with Greg Bell
Fundamentals of Inspecting the Exterior with Mike Nelson
Walk on Concrete Tile Roofs with Kenton Shepard
Fall Protection Demonstration for Home Inspectors with Kenton Shepard
InterNACHI Standards of Practice for Home Inspectors
InterNACHI Online Agreement System for Members
Home Maintenance Checkups
Florida Pre-Licensing Courses
Video Tip of the Week
Subscribe to InterNACHI's YouTube Channel at youtube.com/internachi
InterNACHIs Free, Live Online Classes & Webinars for Home Inspectors
Join InterNACHI's Director of Education Ben Gromicko for free Continuing Education classes broadcast
live online. Register for these free, accredited classes and webinars at www.nachi.org/class. Cant watch
live? You can also visit this link to watch archived classes and webinars.
Exam Preparation
InterNACHIs State Exam Prep Tool
www.nachi.org/qa
This practice exam contains more than 2,000 questions found on state and local home inspector
exams. The correct answer is revealed after each question is answered.
InterNACHIs Advanced Residential Code Inspection Exam Prep Tool
www.nachi.org/residential-code-inspection-exam-prep
This simulated ICC Exam helps inspectors prepare to be municipal code officials or licensed general
contractors. It contains 200 sample questions. The correct answers are revealed after each quiz is taken.
InterNACHIs Advanced Commercial Property Code Inspection Exam Prep Tool
www.nachi.org/commercial-code-inspection-exam-prep
This simulated ICC Exam helps inspectors prepare to be municipal code officials or licensed general
contractors. It contains 300 sample questions. The correct answers are revealed after each quiz is taken.
More courses and course accreditations and approvals are added each month, so visit
www.nachi.org/education often.
Join as a Student Member

Not an inspector yet? You can join as a Student-Member and take all of InterNACHIs free and
accredited online Continuing Education courses for a low monthly fee. When youre ready, you can join
InterNACHI as a certified member after fulfilling the membership requirements, and then transfer your
credits to your Continuing Education Log. Join as a Student Member now at www.nachi.org/join
Certificates of Completion and Education Transcript

Download and print your Certificates of Completion when you complete any of InterNACHIs free,
online courses at www.nachi.org/certificatesofcompletion These are great for marketing purposes.
Add your Education Transcript to your inspection website at www.nachi.org/my-transcript
Download and print your InterNACHI Membership Certificate at www.nachi.org/mycertificate
Transfer the credits you earned as a non-member to your InterNACHI University transcript at
www.nachi.org/transfer-account
Download and print your IAC2 Membership Certificate at www.iac2.org/certificate
Download and print your Infrared-Certified Certificate at www.nachi.org/ir-certificate
Course Approvals & Accreditations

InterNACHI has been awarded more than 1,200 approvals and accreditations for its inspector educators,
courses and exams. Here is a list of just some of the organizations and government agencies that have
specifically recognized or accredited them and have issued approvals to InterNACHI:
Alabama Building Commission
Alabama Real Estate Commisssion
Alaska Department of Commerce, Community and Economic Development, Division of
Corporations, Business, and Professional Licensing, Home Inspector Program
Alaska Real Estate Commission
Alberta Government, Service Alberta
American Association of Radon Scientists and Technologists (AARST)
American Council for Accredited Certification (ACAC)
Arkansas Home Inspector Registration Board
Association of Real Estate License Law Officials (ARELLO)
Australia InterNACHI
Building Performance Institute (BPI)
California Bureau of Real Estate
California Department of Pesticide Regulation
CanNACHI
Chimney Safety Institute
City of Boulder
City of Toledo
Clemson University
Colorado Department of Agriculture

Colorado Department of Regulatory Agencies, Division of Real Estate
ComInspect Network
Connecticut Department of Consumer Protection, Home Inspector Licensing Board
Delaware Board of Home Inspectors
Delaware Department of Agriculture
Delaware Real Estate Commission
Delaware State Housing Authority
District of Columbia Real Estate Commission
ENERGY STAR
Environmental Solutions Association (ESA)
EPA Indoor airPlus
Exterior Design Institute
Florida Construction Industries Licensing Board
Florida DBPR Mold-Related Services
Florida Department of Business and Professional Regulation, Bureau of Education and Testing
Florida Department of Financial Services
Georgia Department of Agriculture
Hawaii Real Estate Branch, Professional and Vocational Licensing Division
Hawaii Real Estate Commission, Department of Commerce and Consumer Affairs
Home Inspectors of Tennessee Association
Idaho Department of Agriculture
Illinois Department of Financial and Professional Regulation, Division of Professional Regulation
Indiana Professional Licensing Agency
International Association of Certified Home Inspectors (InterNACHI)
International Association of Certified Indoor Air Consultants (IAC2)
International Association of Professional Contractors
International Code Council (ICC)
International Distance Education Certification Center (IDECC)
Iowa Real Estate Commission
Kansas Department of Health and Environment, Radiation Control Program
Kentucky Public Protection Cabinet Office of Occupations and Professions Board of Home Inspectors
Louisiana State Board of Home Inspectors
Maine Department of Agriculture, Food & Rural Resources
Maryland Department of Agriculture, Office of Plant Industries and Pest Management
Maryland Department of Labor, Licensing and Regulation: Commission of Real Estate Appraisers,
Appraisal Management Companies, and Home Inspectors
Massachusetts Division of Professional Licensure
Massachusetts Department of Agricultural Resources
Master Inspector Certification Board
Mexico InterNACHI
Michigan Department of Labor & Economic Growth
Michigan Department of Licensing & Regulatory Affairs
Michigan Governor's Office, Michigan Saves Program
Middle East InterNACHI
Mississippi Home Inspector Board
Mississippi Real Estate Commission
Missouri Real Estate Commission
Montana Board of Realty Regulation
Montana Department of Labor and Industry, Business Standards Division
Mountain Metro Association of REALTORs
National Environmental Health Association (NEHA)
National Radon Proficiency Program (NRPP)
Nebraska Department of Public Health, Office of Environmental Health Hazards & Indoor Air
Nebraska Real Estate Commission
Nevada Department of Agriculture
New Hampshire Home Inspector Licensing Board
New Hampshire Real Estate Commission
New Jersey Office of the Attorney General, Division of Consumer Affairs, State Board of Professional
Engineers and Land Surveyors, Home Inspection Advisory Committee
New Jersey Real Estate Commission
New Mexico Department of Agriculture
New York Department of State Division of Licensing Services
New Zealand Real Estate Agents Authority
North Carolina Office of State Fire Marshal
North Carolina Real Estate Commission
North Carolina Home Inspector Licensing Board
North Dakota Real Estate Commission
North Dakota Secretary of State
Northwest Florida Home Inspectors Association
Ohio Department of Agriculture
Ohio Department of Commerce, Division of Real Estate and Professional Licensing
Ohio Department of Health
Oklahoma Department of Agriculture
Oklahoma Real Estate Commission
Oklahoma Residential & Commercial Inspection Association
Oklahoma State Department of Health, Occupational Licensing Division, Construction Industries
Board, Home Inspector Examiners
Ontario Association of Certified Home Inspectors
Oregon Construction Contractors Board
Oregon Department of Agriculture

Oregon Real Estate Commission
Owens Corning
Pasco County (Florida) Community Development Division's Home Buyer Assistance Program
Pennsylvania Department of Agriculture
PRO-LAB
Quebec Real Estate Brokerage Regulatory Organization
Rhode Island Department of Business Regulation
Rhode Island Division of Agriculture
South Africa InterNACHI
South Carolina Department of Labor, Licensing and Regulation, Residential Builders Commission
South Carolina Department of Pesticide Regulation
South Carolina Real Estate Commission
South Dakota Real Estate Commission
Tennessee Department of Agriculture
Tennessee Department of Commerce and Insurance Division of Regulator Boards, Home Inspector
Licensing Program
Tennessee Radon Program
Tennessee Real Estate Commission
Texas Professional Real Estate Inspectors Association (TPREIA)
Texas Real Estate Commission (TREC)
U.S. Environmental Protection Agency (EPA)
U.S. Department of Energy (DOE)
U.S. DOE Energy Score Partner
Utah Department of Agriculture
Utah Department of Commerce, Division of Real Estate
Vermont Agency of Agriculture, Food & Markets
Virginia Department of Professional and Occupational Regulation, Board for Asbestos, Lead, Mold,
and Home Inspectors
Washington Department of Licensing
Washington State Department of Agriculture
Washington State Department of Licensing, Home Inspectors Board
West Virginia Department of Military Affairs and Public Safety, State Fire Marshal's Office
West Virginia Real Estate Commission
Wisconsin Department of Regulation and Licensing
Wyoming Department of Agriculture
Wyoming Real Estate Commission
View InterNACHIs ever-growing list of accredited courses at www.nachi.org/education and their

approvals at www.nachi.org/approved
Inspection Textbooks & Reference Tools
Inspection Textbooks
Purchase any of InterNACHIs books written specifically for inspectors. These books are sold online at
Titles include:
25 Standards Every Inspector Should Know
How to Perform Residential Electrical Inspections
How to Perform Roof Inspections
Inspecting HVAC Systems
Residential Plumbing Overview
Safe Practices for the Home Inspector
Structural Issues for Home Inspectors
How to Inspect for Moisture Intrusion
How to Inspect Pools & Spas
How to Inspect the Exterior
How to Perform Mold Inspections
Advanced Radon Measurement Service Provider
WDO Inspection Field Guide
Inspecting the Attic, Insulation, Ventilation and Interior
How to Run a Successful Home Inspection Business
"Now That Youve Had a Home Inspection" (for consumers)
International Standards of Practice for Inspecting Commercial Properties (order for free at
www.nachi.org/commercial-sop)
Whether youre new to the business, an inspector wanting more information, or a veteran of the industry
looking to expand your knowledge, the InterNACHI Inspector Library is a must.
These titles and more are available as soft-cover books and/or PDF downloads at www.InspectorOutlet.com
Flash Cards
InterNACHI has also developed a series of affordable flash cards, which are excellent learning tools for
exam prep, and available through www.InspectorOutlet.com:
Residential Code Inspection Exam Prep Flash Cards
Commercial Code Inspection Exam Prep Flash Cards
Video on USB Drive

InterNACHI sells its Home Inspection Training Video on a USB drive, which allows the inspector to view
the video on a personal computer, laptop, or compatible tablet without having to be online and using an
Internet connection. Its also available through www.InspectorOutlet.com
Standards of Practice and Codes of Ethics

These Standards and Codes will help guide your inspection protocol and business practices. Put them on
your website to minimize your liability, and print off and include them with your inspection contract and/
or report to keep your clients aware of your standard inspections scope and limitations.
InterNACHIs Standards of Practice for Performing a General Home Inspection (www.nachi.org/sop)
InterNACHIs Code of Ethics for Home Inspectors (www.nachi.org/code_of_ethics)
International Standards of Practice for Inspecting Commercial Properties (www.nachi.org/comsop)
Commercial Code of Ethics (www.nachi.org/comsop.htm#9)
Certified Master Inspector Code of Ethics (certifiedmasterinspector.org/cmi/coe)
Mold Inspection Standards of Practice (iac2.org/sop)
InterNACHIs Standard Accessibility Inspection Report for Existing Commercial Buildings
(www.nachi.org/comsop.htm#14)
InterNACHIs Observed Green Features Report for Existing Commercial Buildings
International Standards of Practice for Inspecting Commercial Fire Doors
International Standards of Practice for Inspecting Fireplaces and Chimneys
International Standards of Practice for Inspecting Radon Mitigation Systems
International Phase I Standards of Practice for Inspecting Exterior Wall Cladding (www.nachi.org/ewcsop)
Vendor Code of Ethics (www.nachi.org/vendor-ethics)
Tip: Order your free copy of the International Standards of Practice for Inspecting Commercial
Properties at www.nachi.org/commercial-sop
Inspection Glossary
Visit InterNACHIs Inspection Glossary at www.nachi.org/glossary
Its online, alphabetized and searchable.
InterNACHIs Inspection Articles Library

Read original articles written just for inspectors and pass along informational articles for consumers from
InterNACHIs vast and ever-expanding Inspection Articles Library at www.nachi.org/articles
These articles help educate inspectors (and consumers) about the many different issues associated with
the inspection industry, information about the various systems and components found in homes, and
news and trends in residential and commercial construction. Many of these articles are also available in
Spanish and French.
Read all 145 articles in the Mastering Roof Inspections article series at www.nachi.org/mastering-roof-inspections
These articles educate inspectors on the different types of roofs theyll encounter on inspections.
General Inspection & Consumer Articles:

10 Easy Ways to Save Energy in Your Home (consumer-targeted)
10 Easy Ways to Save Energy in Your Home (French)
10 Easy Ways to Save Energy in Your Home (Spanish)
15 Tools Every Homeowner Should Own (consumer-targeted)
15 Tools Every Homeowner Should Own (French)
15 Tools Every Homeowner Should Own (Spanish)
A Caution Against Using XRF Alone for the Identification of Problem Drywall
A Caution Against Using XRF Alone for the Identification of Problem Drywall (French)
A Garage Inspection
A Garage Inspection (French)
A Garage Inspection (Spanish)
Abrasive Blasting for Mold Remediation
Acid Rain and Inspectors: Buildings at Risk
Acid Rain and Inspectors: Buildings at Risk (French)
Adjustable Steel Columns
Adjustable Steel Columns (French)
Adjustable Steel Columns (Spanish)
Adobe Inspection
Adobe Inspection (Spanish)
Advantages of Solar Energy
Advantages of Solar Energy (Spanish)
Aerogel
AFCI Testers
AFCI Testers (French)
AFCI Testers (Spanish)
Aging in Place
Aging in Place (French)
Aging in Place (Spanish)

Air Sampling for Mold Inspections
Aluminum Siding Inspection
Aluminum Siding Inspection (French)
Aluminum Siding Inspection (Spanish)
Aluminum Wiring
Aluminum Wiring (French)
Aluminum Wiring (Spanish)
An Introduction to Foreclosures
Ant Inspection
Ant Inspection (French)
Ant Inspection (Spanish)
Anti-Scald Valves
Anti-Scald Valves (Spanish)
Anti-Tip Brackets for Freestanding Ranges
Anti-Tip Brackets for Freestanding Ranges (French)
Anti-Tip Brackets for Freestanding Ranges (Spanish)
Arc-Fault Circuit Interrupters (AFCIs)
Arc-Fault Circuit Interrupters (Spanish)
Asbestos (consumer-targeted)
Asbestos (French)
Asbestos (Spanish)
Asbestos Cement Siding Inspection
Asbestos Cement Siding Inspection (Spanish)
Attached Garage Fire Containment
Attached Garage Fire Containment (French)
Attached Garage Fire Containment (Spanish)
Attached Garage Fire Hazards (consumer-targeted)
Attic Pull-Down Ladders
Attic Pull-Down Ladders (French)
Attic Pull-Down Ladders (Spanish)
Backdrafting
Backflow Prevention
Bamboo Construction and Inspection
Barbeque Safety
Barbecue Safety (French)
Barn Inspection
Barn Inspection (French)

Barn Inspection (Spanish)
Basic Waterproofing for Basements
Basic Waterproofing for Basements (French)
Basic Waterproofing for Basements (Spanish)
Bat Infestation
Bat Infestation (French)
Bat House Inspection
Bat House Inspection (French)
Bathroom Ventilation Ducts and Fans
Bathroom Ventilation Ducts and Fans (French)
Bed Bugs: Inspecting for the New "House Herpes"
Bed Bugs: Inspecting for the New "House Herpes" (French)
Bidets
Bidets (French)
Biological Pollutants in the Home (consumer-targeted)
Biological Pollutants in the Home (Spanish)
Biowall Inspection (consumer-targeted)
Bloom Boxes
Blower Door Testing
Brominated Fire-Retardant Dangers
Brownfields and Redevelopment
Bug Zappers
Building a Home (consumer-targeted)
Building Cavities Used as Supply or Return Ducts
Building Orientation for Optimum Energy (consumer-targeted)
Bump Keys and What Inspectors Should Know About Them
Bump Keys and What Inspectors Should Know About Them (French)
Bump Keys and What Inspectors Should Know About Them (Spanish)
Burglar-Resistant Homes
Burglar-Resistant Homes (French)
Burglar-Resistant Homes (Spanish)
Buying a Foreclosure
Carbon Monoxide Poisoning and Detectors
Carbon Monoxide Poisoning and Detectors (French)
Carbon Monoxide Poisoning and Detectors (Spanish)
Carpet Beetles
Carpet Beetles (Spanish)

Carpet Mold: Identification, Prevention and Removal
Carpeted Bathrooms
Carpeted Bathrooms (French)
Carpeted Bathrooms (Spanish)
Ceiling Fan Inspection
Ceiling Fan Inspection (French)
Ceiling Fan Inspection (Spanish)
Cement Substitutes
Central Air-Conditioning System Inspection (consumer-targeted)
Central Humidifiers
Central Humidifiers (French)
Central Humidifiers (Spanish)
Central Vacuum Systems
Central Vacuum Systems (French)
Central Vacuum Systems (Spanish)
Ceramic Tile and Stone Inspection
Child-Proofing Windows and Stairs
Child-Proofing Windows and Stairs (French)
Child-Proofing Windows and Stairs (Spanish)
Child Safety / Child-Proofing Your Home: 12 Safety Devices to Protect Your Children (consumer-targeted)
Child Safety / Child-Proofing Your Home: 12 Safety Devices to Protect Your Children (Spanish;
consumer-targeted)
Child Safety / Child-Proofing Your Home: 12 Safety Devices to Protect Your Children (French;
consumer-targeted)
Chimney Inspection: Preventing Collapse
Chinese Drywall
Choosing a Manufactured Home (consumer-targeted)
Choosing a Manufactured Home (Spanish; consumer-targeted)
Choosing the Right Home Inspector (consumer-targeted)
Choosing the Right Home Inspector (Spanish; consumer-targeted)
Cisterns
Cisterns (French)
Closing Costs
Clothes Closet Lighting
Clothing Moths
C.L.U.E. Reports
Cockroach Inspection
Collar Ties vs. Rafter Ties

Collar Ties vs. Rafter Ties (French)
Commercial and Home Inspector Safety: Carcinogens on the Job
Commercial and Home Inspector Safety: Carcinogens on the Job (French)
Common Electrical Conductor Types
Compost Pile Hazards
Composting Toilet Inspection
Concrete Admixtures
Concrete for Exterior and Structural Walls
Condensation in Double-Paned Windows
Condensation in Double-Paned Windows (French)
Condensation in Double-Paned Windows (Spanish)
Condensation Inspection
Constituent Materials of Concrete
Constructed Wetlands (consumer-targeted)
Construction Methods and Materials for Noise Control
Cool Roofs
Cool Roofs (French)
Cork Floor Inspection
Cork Floor Inspection (French)
Cost Segregation Studies for Commercial Properties
Crawlspace Hazards and Inspection
Crawlspace Hazards and Inspection (French)
Crawlspace Hazards and Inspection (Spanish)
Credit Reports
Credit Reports (Spanish)
Crib Safety and Inspection
Daylight Saving Time
Deck Inspections, Illustrated
Deck Inspections, Illustrated (French)
Deck Receptacles
Deck Receptacles (French)
Deck Receptacles (Spanish)
Defensible Space
Defensible Space (French)
Defrost Cycle of a Heat Pump
Depreciation of Investment Property
Detecting Corrosion in Concrete-Encased Steel

Disadvantages of Solar Energy
Doing Damage During an Inspection: It's Your Job
Drones and Inspections
Dryer Vent Safety
Dryer Vent Safety (French)
Dust Mite Inspection
Dust Mite Inspection (French)
Earthquake Preparedness Inspection
Earthquake Preparedness Inspection (French)
Eco-Friendly Relocation (consumer-targeted)
Edison's Early Accident
Efflorescence for Inspectors
Efflorescence for Inspectors (French)
Elderly Safety
Electric Fence Inspection
Electric Fence Inspection (French)
Electrical Safety (consumer-targeted)
Electrical Safety (French; consumer-targeted)
Electrical Service Panels
Electrical Service Panels (French)
Electrical Terms
Electrical Terms (French)
Electricity: Origins, Consumption and Costs
Electromagnetic Fields (consumer-targeted)
Emergency Preparedness: How Home Inspectors Can Help Their Clients
Eminent Domain
Energy Conservation
Energy Efficiency
Energy-Efficient Mortgages
Energy-Efficient Space Heaters
ENERGY STAR Program Criticized
Engineered Wood Flooring
Enhancing Energy Efficiency in Historic Buildings
Estimating the Lifespan of a Water Heater
Evaluating Homes Built Using Alternative Building Methods
Evaluating Structural Framing
Evaporative Coolers
Exercise Equipment Dangers
Exterior Design Features
Exterior Design Features (Spanish)
Eyebrow Dormers
Factory-Built Fireplaces
Fall-Arrest Systems
FHA Loan Basics
Fiberglass Insulation: History, Hazards, Alternatives
Fire Extinguisher Maintenance and Inspection
Fire Safety for the Home
Fireplace Fuel
Firestops
Flood-Damaged Buildings
For Home Inspectors: Evaluating Problems with Fasteners
For Sale by Owner: Pros and Pitfalls
Foreclosure Inspections: Trust Your Gut
Formaldehyde
Foundation Insulation (consumer-targeted)
Free Negligent Referral Protection for Real Estate Professionals
Free Negligent Referral Protection for Real Estate Professionals (Spanish)
French Drain Inspection
French-Language Inspection Articles
Furniture and TV Tip-Over Hazards
Galvanic Corrosion
Garage Doors and Openers
Garbage Disposals for Inspectors
Generator Hazards and Inspection
Geothermal Heating and Cooling Systems
Ghosting
Gravity Furnace Inspection
Green Roof Inspection
Green Lumber
Greenhouse Inspection
Grinder Pumps
Ground-Fault Circuit Interrupters (GFCIs)
Greywater Inspection
Grounding Electrodes
H-Clips for Inspectors
Hand-Dug Well Inspection
Hantavirus Danger in Homes
Hard Water
Hearths and Hearth Extensions
High-Performance Buildings (consumer-targeted)
Holiday Safety (consumer-targeted)
Home Buyer Mistakes (consumer-targeted)
Home Equity Loans and Lines of Credit
Home Heating Oil Tanks
Home Inspection Equipment
Home Inspection Equipment (Spanish)
Home Inspection Reports: What to Expect (consumer-targeted)
Home Inspection Reports: What to Expect (Spanish)
Home Inspector Safety & the Dangers of Arc Flashes
Home Insurance (consumer-targeted)
Home Repair Rip-Offs
Home Safety for the Elderly (consumer-targeted)
Home Safety for the Elderly (French)
Home Winterization
Homeowner Maintenance: Changing the HVAC Filter
Homeowners Associations vs. the Green Homeowner
Hot Water Recirculation Systems
House-Moving
House Numbers
House Numbers (consumer-targeted)
House Numbers (Spanish)
House-Raising
Household Hazards (consumer-targeted)
Housewrap Inspection
How Agents Can Reduce Their Liability
How Agents Can Reduce Their Liability (Spanish)
How Home Buyers Can Choose the Right Real Estate Pro
How to Be a Successful Landlord
How to Clean Algae and Moss Off Asphalt Shingles (consumer article sponsored by The Home Depot)
How to Determine the Age of a Building
How to Inspect the Refrigerator

Hydroponics Inspection
Ice Dams
ICF Inspection and Termites
Identifying and Describing Heating Systems
Increasing Home Energy Efficiency
Indoor Air (consumer-targeted)
Inspecting EPDM
Inspecting Floating Homes
Inspecting for Defects in Older Buildings
Inspecting Furnaces
Inspecting Log Homes
Inspecting Manufactured Stone for Water Damage
Inspecting Off-Grid Photovoltaic Systems
Inspecting the Bathroom Exhaust
Inspecting the Dryer Exhaust
Inspecting the Kitchen Exhaust
Inspecting Underlayment on Roofs
Inspecting Visible Masonry
Inspector Safety: Three-Point Control for Climbing Ladders
Installing Attic Insulation
Insulation R-Value
InterNACHI and the EPA Team Up to Monitor Lead Safety
IR Cameras: An Overview for Inspectors
IR Cameras: Electrical Inspections
IR Cameras: Inspecting for Air Leaks
IR Cameras: Inspecting for Moisture Intrusion
IR Cameras: Inspecting Roofs
Kerosene Heater Inspection
Kickout Flashing
Kitec Fittings
Knob-and-Tube Wiring
Ladder Safety
Ladder Safety (Spanish)
Laminate Floor Inspection
Landscape Shading (consumer-targeted)
Lead Facts (consumer-targeted)
Lead Facts for Inspectors

Life Expectancy Chart
Life Expectancy Chart for Homes in Florida
Lighting Quality
Lightning (consumer-targeted)
Linoleum Inspection
Lock Boxes
Log Homes (consumer-targeted)
Low-E Windows
Lumber Grade Stamps
Manufactured Homes (consumer-targeted)
Marijuana Grow Operations
Mastering Roof Inspections article series
Material Defects Defined for Home Inspectors
"McMansions" and Energy Inefficiency
Measuring Roof Slope and Pitch
Memo to Realtors: Inspecting Crawlspaces with Water
Meth Labs
Modular vs. Manufactured Homes
Moisture Intrusion
Moisture Meters
Mold (consumer-targeted)
Mortar Joints
Mudjacking
Net Metering
Nightlights
Noise Mitigation
Non-Conforming Bedrooms
Organic Solar Concentrators
OSB vs. Plywood
Outhouse Inspection
Over-Occupancy Rental Laws for Inspectors
Ozone Generator Hazards
Paperless Drywall
Pay for the Inspection at Closing (downloadable PDF for clients to sign)
Paying a little extra for an InterNACHI inspector pays off!
Paying a little extra for an InterNACHI inspector pays off! (French)
Passive Solar Building Design

Pellet Stoves for Inspectors
Perlite
Permanent Wood Foundations
Pesticides (consumer-targeted)
Pet Allergens
Pilot Lights
Pine Beetles
Plants and Indoor Air Quality
Playground Equipment Hazards and Inspection
Plumbing Terms (consumer-targeted)
Poison Ivy, Oak and Sumac
Polybutylene for Inspectors
Polyurethane Spray Foam Insulation
Pool Alarms
Pool Drain Hazards Inspection
Pool Safety (consumer-targeted)
Pool Water Pathogens
Power Strips
Pressure-Assist Toilets
Private Water Wells (consumer-targeted)
Property Appraisals
PVC Health Hazards
Radiant Heating Systems
Radon Gas (consumer-targeted)
Rainwater Catchment Systems
Rebar
Rehab a Home (consumer-targeted)
Remodeling Is a Poor Investment Strategy (consumer-targeted)
Rent-to-Own Home Leases
Renters Insurance
Residential Fire Sprinklers
Reverse Mortgages
Rockwool
Rodent Inspection
Roofing (consumer-targeted)
Roofing Underlayment Types
Rubber Flooring Inspection

Rust Inspection and Prevention
Safe Rooms
Safety Glass for Inspectors
Salvaged Building Materials Inspection
Sauna Inspection
Seller's Pre-Listing Inspection (consumer-targeted)
Septic System Inspections
Septic Systems (consumer-targeted)
Settlement Information (consumer-targeted)
Sewer Gases in the Home
Sheet Vinyl Flooring
Short Sales
Shrinkage Cracks in Concrete
Sinkholes
Slash Piles
Smoke Alarm Inspection
Snow Guard Inspection
Soil Contamination Inspection
Soils and Settlement
Solar Gardens
Solar Heat-Gain Coefficient Ratings for Windows
Solar Panel Fires and Electrical Hazards
Solar Panel Rentals
Solar Theft
Solar Water Heaters
Solid Brick vs. Brick Veneer
Soy-Based Insulation
Spill Switch Inspection
Stairway Inspection
Standpipes
Static Electricity
Steel Homes
Steel Siding Inspection
Steel Siding Inspection (Spanish)
Straw Bale Home Basics
Straw Bale House Inspection
Structural Connection Design for the Home Inspector

Structural Design Basics of Residential Construction for the Home Inspector
Structural Design Concepts for the Home Inspector
Structural Design Loads for the Home Inspector
Structural Design of Foundations for the Home Inspector
Structural Design of Lateral Resistance to Wind and Earthquake for the Home Inspector
Structural Design of Wood Framing for the Home Inspector
Stucco (consumer-targeted)
Styrofoam Homes
Sump Pump Operation and Inspection
Surge Protectors
Swimming Pool Barrier Regulations
Tamper-Resistant Receptacles
Tape Sampling for Mold Inspections
Ten Tips to Speed Up Your Home Inspection (consumer-targeted)
Termite Baits
Termites (consumer-targeted)
The Dark Side of Homeowners Associations
The Duty to Warn: A Home Inspector's and Home Seller's Guide to Immediate Hazards
The History of Concrete
The Limitations of a Home Inspection
The Potential for a Water Crisis
The Small House Movement
The Ten Best Places to Hide Valuables in Your Home (consumer-targeted)
Thermal Imaging Reports
Thermostats
Three Deadly Mistakes Every Home Buyer Should Avoid (consumer-targeted)
Tie-Downs for Manufactured Homes
To Buy or to Rent?
Tobacco Odor Removal
Toilet Inspections
Tornado Safety and Inspection
TPR Valves and Discharge Piping
Trampoline Safety and Inspection
Tree Dangers
Tree Swing Inspection
Treehouse Inspection
Trombe Walls
Type B and Type L Vent Inspection
Tyvek
U-Factors for Windows
UFFI Insulation Inspection
Ultrasonic Pest Repellers: Solution or Scam?
Underground Fuel Storage Tank Hazards and Inspection
Ungrounded Electrical Receptacles
Unvented Roof Assemblies
USDA Loans (consumer-targeted)
VA Loan Basics (consumer-targeted)
Vapor Barriers
Venomous Pests: Inspector Beware
Ventless Fireplace Inspection
Vermiculite
Vinyl Siding Inspection
Visual Inspection of Concrete
Wallpaper Inspection
Water Damage (consumer-targeted)
Water Damage and EIFS
Water Heater Dating Chart
Water Heater Expansion Tanks
Water Quality (consumer-targeted)
Water Stoves
What Is a Green Home Inspection?
What Really Matters in a Home Inspection (consumer-targeted)
Wildfire Mitigation Strategies and Inspection
Wildlife (consumer-targeted)
Wind Mitigation
Wind Turbines
Wind Turbines and Lightning
Windbreaks (consumer-targeted)
Window Bars
Window Falls
Window Films
Window Gas Fills
Window Well Inspection
Wood-Burning Stoves
Wood Decay
Wood Siding Inspection
Woodpecker Damage Prevention and Inspection
Zoning Ordinances for Inspectors
Articles for Commercial Property Inspectors, in Particular:

Anatomy of a Commercial Property Inspection Report
Baghouse Inspection
Baghouse Inspection (Spanish)
Barn Inspection
Barn Inspection (French)
Barn Inspection (Spanish)
Boost Your Inspection Business with Truck Signage
Building Permits
Commercial and Home Inspector Safety: Carcinogens on the Job
Commercial and Home Inspector Safety: Carcinogens on the Job (French)
Commercial Water Towers
Cost Segregation Studies for Commercial Properties
Creating a Team of Experts for Your Commercial Property Inspection Business
Deep Fryer Inspection
Dry Cleaners for Commercial Inspectors
Dust Inspection
Fire Alarm Systems
Fire Extinguisher Maintenance and Inspection
Firestops
Grease Trap Inspection
Green Strategies for Commercial Buildings
How to Buy Commercial Property Without Using Your Own Money
Inspecting Slip-Resistant Flooring in Commercial Buildings
Mastering Roof Inspections article series
Occupancy Load Signs
Performing Commercial Inspections
Pest Birds
Pricing and Billing for Inspectors
Reserve Studies
Rubber Flooring Inspection
Rust Inspection and Prevention
Sample Language to Stop Defamation of an Inspector
Scaffold Inspection
Shopping for a Commercial Loan? Avoid These Mistakes
Steel Siding Inspection
Visual Inspection of Concrete
Window Films
Business, Marketing & Legal Articles for Inspectors:

Asset Protection for Inspectors
Avoiding Lawsuits
Become a HUD 203K Consultant
Boost Your Inspection Business with Truck Signage
Can a Real Estate Agent Sign the Inspection Agreement on Behalf of the Client?
Choosing a Domain Name
Choosing the Right Home Inspection Business Insurance Provider
Commercial Lending Proposals Will Benefit Home Inspectors
Commercial Office Checklist
Commercial Property: Buy or Rent?
Commercial Real Estate Terms Inspectors Should Know
Commercial Vehicles: Considerations for Inspectors
Comparative Negligence Defense for Home Inspectors
Creating Customer Profiles for Your Marketing
Deposition Preparation
Digits and Hyphens in Inspection Reports
Do Classroom Inspection Courses Harm Consumers?
Doing Damage During an Inspection: It's Your Job
Exams That Harm
"Farther" vs. "Further"
Financing Commercial Equipment for Inspectors
Forms of Inspection Business Ownership
Free Negligent Referral Protection for Real Estate Professionals
Free Negligent Referral Protection for Real Estate Professionals (Spanish)
Greening Your Inspection Business
Gromicko on Home Inspection Brochures
Gromicko on Home Inspector Websites

Here are some freebies that inspectors should never give out.
Home Inspection Equipment
Home Inspector Pro: Website Optimization and Online Marketing article series:
Google, Yahoo & Bing Local Listings
Choose Your Words Wisely
Adding Interactive Content
Home Inspector Safety & the Dangers of Arc Flashes
Home Inspectors as Independent Business Operators
How Agents Can Reduce Their Liability
How Agents Can Reduce Their Liability (Spanish)
How InterNACHI Calculates its Continuing Education Credit Hours
How to Get Real Estate Pros to Hand Out Your Card
How to Make Your Own Liquid Level
How to Quadruple Your Inspection Business in Two Years
How to Sell to a Real Estate Professional
How to Write a Mission Statement for Your Inspection Company
I Formed a Corporation or Limited Liability Company. Now What?
If a Home Inspector Misses Something
Inspection Riddles
Inspection Reports: Engage Your Senses
Inspection Reports: Present or Past Tense?
Inspector Attire
Inspector Safety Equipment
Inspector Selection, A Real Estate Agent's Duty
Inspector Selection, A Real Estate Agent's Duty (French)
Inspectors and Commercial Leases
Inspectors as Expert Witnesses
Inspectors: Do You Take Pride in Your Ride?
Inspectors Working in the Dark
Introduction to Blueprint Reading for Inspectors
Magic Marker Marketing
Market Your Inspection Business Using InterNACHI's Message Board
Marketing for Inspectors: There's More to Design Than You Think
Marketing Tip for Inspectors: eNewsletters for Inspectors
Marketing Tip for Inspectors: Have more than one weapon and use the right one for the job.
Marketing Tip for Inspectors: Hit Up the Neighbors with Your Annual Inspections
Marketing Tip for Inspectors: Meeting Your Client for the First Time
Marketing Tip for Inspectors: Online Promotional Videos
Marketing Tip for Inspectors: Record Yourself on the Phone
Material Defects Defined for Home Inspectors
Memo to Realtors: Inspecting Crawlspaces with Water
My Trick for Building Websites That Turn Visitors into Clients
"No Visible Evidence" Language May Be Evidence Against You
Online Education Better Than Classroom Education
Pay for the Inspection at Closing (downloadable PDF for clients to sign)
Paying a Little Extra for an InterNACHI Inspector Pays Off
Press Releases for Inspectors
Pricing and Billing for Home Inspectors
Pros and Cons of Using Arbitration Clauses in Home Inspection Contracts
Proving Negligence
Put Your Inspection Business All Over the Internet
Sample Language to Stop Defamation of an Inspector
Sample Narratives
Scheduling an Inspection
Search Engine Optimization Tips for Inspectors
SEO and the Inspection Industry (blog post)
SEO and the Inspection Industry (article)
Seven Ways to Use a Home Inspection Report
Shopping for a Commercial Loan? Avoid These Mistakes
Sound Smart Call Converter
"That's a Lot of Money for a Few Hours' Work!"
The Comparative Negligence Defense for Home Inspectors
The Duty to Warn: A Home Inspector's and Home Seller's Guide to Immediate Hazards
The "Red Phone" for Inspectors
Thermal Imaging Reports
Three Photos Every Inspector Should Include at the End of the Report
To Exceed or Not to Exceed: That Is the Question
To Exceed or Not to Exceed: That Is the Question (Spanish)
Top 10 Inspection Industry Innovations of the Decade
Warning About Advertising Oneself as "Code-Certified"
"Watch My One-Minute Video"
Water Heater Dating Chart
Web Usability for Inspectors
Website Legal Issues

What Happens When Your Inspection Report Gets Recycled?
What Makes You So Special?
What the Department of Energy's Home Energy Scoring Program Means for InterNACHI Inspectors
Why Inspectors Should Take Continuing Education Even When It's Not Required
With One Click of a Button
Work on Branding Your Inspection Business
Writing Report Narratives
Zoning Ordinances for Inspectors
InterNACHIs Inspection Graphics Library

Study the graphics in the Inspection Graphics Library at www.nachi.org/gallery These graphics are a
visual way for inspectors to learn about proper installation and component identification, as well as useful
visual aids to include in inspection reports and on your website. This educational library contains more
than 1,600 high-resolution, inspection-related graphics to use in reports and on your website. Purchase
InterNACHIs Inspection Graphics Library at www.InspectorOutlet.com
Inspector Images
Use InterNACHIs inspector images in your brochures, flyers and websites. They provide a professional,
consistent look when you dont want to use photos. Download the images at www.nachi.org/images
Image Library of Major Pests in America

Browse the images in the Major Pests in America Library at www.nachi.org/padil
Defect Recognition
Try InterNACHIs free, online Photo Defect Recognition and Report-Writing Tutorial. The purpose of
this photo tutorial is to help inspectors recognize the most common defects found on an inspection, and
then see how to write a comment describing each defect as you would write it in an inspection report.
Many inspectors spot obvious defects quickly, but then find it difficult to put what they see into words.
The order of the categories within correlates with InterNACHIs Standards of Practice. Simply click each
category, view the pictures of defects, anticipate the comment you would use to describe each defect, and
click on the Defect Description link to see an example of how to word your finding. Categories include:
roof; exterior; basement; foundation; crawlspace; structure; heating and cooling; plumbing; fireplace; attic;
insulation; doors; windows; and interior. The tutorial is free. Find it online at www.nachi.org/defectrecognition
InterNACHIs Inspection Narratives Library

Learn to say it correctly. The library reduces the amount of time inspectors spend filling out reports.
The quality of reports will improve and inspectors will enjoy reduced liability when using these 8,000+
narratives. Purchase the Inspection Narratives Library at www.nachi.org/narratives
More Benefits for Inspectors & Their Businesses

InterNACHI ID Card
Order your free InterNACHI photo ID card. Visit www.nachi.org/sampleid
InterNACHI Profile Editor

Update your profile on more than 4,500 websites at once with InterNACHIs Profile Editor.
Visit www.nachi.org/profileintro
InterNACHI Member Marketing Department

Visit InterNACHIs Member Marketing Department at www.nachi.org/marketing. Keep your inspection
calendar booked solid.
IAC2
Join IAC2, the International Association of Certified Indoor Air Consultants, by visiting www.IAC2.org
IAC2 is the non-profit certifying body for home and building inspectors who have fulfilled certain
educational and testing requirements, including those in the area of indoor air quality. Membership in
IAC2 is free and there are no annual dues.
Use your IAC2 logos at www.IAC2.org/logo
Download and print your IAC2 certificate at www.IAC2.org/certificate
Order your free IAC2 decals at www.nachi.org/IAC2-decals
Find water, lead, mold and radon test kits promoting IAC2 members in 50,000 retail outlets at
www.nachi.org/50000retailoutlets
Certified Professional Inspector (CPI)

Use the Certified Professional Inspector (CPI) professional designation at
www.nachi.org/cpi. Its free.
Certified Master Inspector

Become a Certified Master Inspector, the inspection
industrys highest professional designation.
Visit www.certifiedmasterinspector.org
Infrared-Certified
Become Infrared-Certified at www.nachi.org/ir
Consumer Verification Seal

Add the Consumer Verification Seal to your website. You can download
it at www.nachi.org/webseal Earn your clients confidence by letting them know
youre certified by the worlds largest inspection organization.
InterNACHI $10,000 Honor Guarantee Seal

Add the $10,000 Honor Guarantee Seal from www.nachi.org/honor to your website. Give your clients
confidence by letting them know your honor is backed by the worlds largest inspection organization.
First-Time Home Buyer-Friendly

Use InterNACHIs free First-Time Home Buyer-Friendly web seal. Download it from
www.nachi.org/first-time
License Plate Covers

Order your free inspector license plate covers at www.nachi.org/plates
Inspection Vehicle Decals

Order your free InterNACHI decals at www.nachi.org/decal
Order your free IAC2 decals at www.nachi.org/iac2-decals
Order your free Infrared-Certified decals at www.nachi.org/infrared-certified-decals
Order your free Certified Master Inspector decals at certifiedmasterinspector.org/cmi/decals
Sew-On Emblems
Order your free InterNACHI emblems at www.nachi.org/emblem
Order your free Certified Master Inspector emblems at certifiedmasterinspector.org/cmi/emblem
Order your free IAC2 emblems at iac2.org/sew-on-iac2-emblems
Ancillary Inspection Services

Add the ancillary inspections you offer to InterNACHIs many search engines. Learn more at
www.nachi.org/ancillary Real estate agents use InspectorLocator.com to find a one-stop inspector who
offers all the inspections needed, such as:
Chimneys
Commercial Buildings
Green Certification
Energy Loss
Home Energy Inspection
IAC2-Certified
Lead Paint
Log Homes
Meth Testing
Mold
New Construction
Pools and Spas
Pre-Listing
Radon Gas
Septic Systems
Sewer Lines
Stucco/EIFS
Thermal Imaging
Water Quality
WDO/Insects
W.E.T.T. Certification
Report Forms & Checklists and Guidelines & SOPs for Ancillary Inspections
WDO Inspections
Offer Wood-Destroying Organism Inspections. Download the free reporting form at
www.nachi.org/wdo-report
Accessibility Inspections
Offer accessibility inspection services on existing commercial buildings. Download the free reporting
form at www.nachi.org/accessibility
Observed Green Features Inspections

Offer observed green features inspection services for existing commercial buildings. Download the free
reporting form at www.nachi.org/comsop.htm#15
Tip: Link to the free, online 20-question quiz for consumers at www.moveincertified.com/gogreen to
find out how green their home is. It encourages consumers to hire InterNACHI members to perform
full environmental inspections.
Home Energy Report

Use InterNACHIs free software to generate a Home Energy Report in less than five minutes. Learn
more at www.nachi.org/home-energy-inspection
Commercial Fire Door Inspections

Offer commercial fire door inspection services. Read the International Standards of Practice for
Inspecting Commercial Fire Doors and download the free reporting form at
Fireplace and Chimney Inspections

Offer fireplace and chimney inspections. Read the International Phase I Standards of Practice for
Inspecting Fireplaces and Chimneys and download the free reporting form at
Radon Mitigation System Inspections

Offer radon mitigation system inspections. Read the International Standards of Practice for Inspecting
Radon Mitigation Systems and download the free reporting form at
Aging-in-Place Inspections
Offer aging-in-place inspections. Download the free inspection checklist at
www.moveincertified.com/download/greencertifiedchecklist.pdf
Green-Certified Inspections
Offer Green-Certified inspections. Download the free inspection checklist at
www.moveincertified.com/download/greencertifiedchecklist.pdf
Move-In Certified Seller Inspections

Market Move-In Certified inspections to home sellers and real estate professionals. Learn more
at www.moveincertified.com
Add the Move-In Certified report-download box to your website. Get it at
www.moveincertified.com/sitewidget
Purchase our low-cost, full-color Move-In Certified flyers from www.InspectorOutlet.com
Tip: Use this free meth-testing kit by EMSL to test homes during a Seller Inspection
www.emsl.com/index.cfm?nav=Pages&ID=519
Consumer Guide Videos

Add this code to your inspection business website so that consumers can watch these inspection-related
episodes. Theyre free. www.nachi.org/consumer-guides
Inspectors Website of the Week

Check out the Inspectors Websites of the Week at www.nachi.org/websites. Submit your own business
website.
HomeInspector.com
Give your inspection website a boost with HomeInspector.com: www.nachi.org/homeinspectordotcom
InspectorSEEK.com
Check to make sure youre listed at InspectorSEEK.com There is no charge for this listing.
InspectorNow.com
Check to make sure youre listed at InspectorNow.com and try the automated phone notification. This
free, automated notification system alerts you by phone when a potential client needs an inspection.
CorrectInspect.com
Check to make sure youre listed at CorrectInspect.com There is no charge for this listing.
FindAnInspector.US
Check to make sure youre listed at FindanInspector.com There is no charge for this listing.
FindanInspector.us explained.
InspectorLocator.com
Check to make sure youre listed at InspectorLocator.com InspectorLocator.com allows you to list various
inspection services you offer. There is no charge for these listings.
OverSeeIt.com
Join OverSeeIt.com for free and offer renovation project and annual inspections.
North American Directory of Inspectors

Make sure youre listed in the North American Directory of Inspectors at www.nachi.org/directories
There is no charge for this listing.
SEO Trackers
Enter your inspection website in InterNACHIs search engine optimizer at www.nachi.org/seotrackerintro
The optimizer enters your website into more than 900 search engines and permits you to track its ranking.
InterNACHI's SEO Local Listing Tool for Home Inspectors found at www.nachi.org/local-seo-intro will
help you get more search-engine returns and hits based on references to your company's name, address
and phone number (NAP).
SEO Local Listing Tool

InterNACHI's SEO Local Listing Tool for Home Inspectors (www.nachi.org/local- seo-intro) will help you
get more search engine returns and hits based on references to your company's name, address and phone
number (NAP).
Website Click-Throughs
See how many inspection leads InterNACHI is generating for you at www.nachi.org/inspection-leads
ComInspect Network
Join the ComInspect Network at www.cominspect.com/for-inspectors for commercial building
inspectors. Membership is free.
Discounted Business Insurance

InterNACHI members save thousands of dollars on general liability, E&O and other types of insurance.
Check out all your options at www.nachi.org/insurance
Apply for an InterNACHI Visa Card

InterNACHI.... its everywhere you want to be. Apply for your InterNACHI credit card at
www.nachi.org/credit-card
Free Merchant Account and Credit Card Swiper

Get the best rates, no-fee statements, unlimited processing, and free credit card swiper or terminal.
www.nachi.org/free-merchant-account
Inspection Events
Attend one of InterNACHIs many events. Its great to meet fellow inspectors and inspection industry
vendors. Check the updated schedule at www.nachi.org/events
Inspector Trade Show Displays and Tablecloths

Borrow a trade show display for your next home show or REALTOR Expo. There is no charge to borrow
a display. www.nachi.org/displays2008
Borrow a trade show tablecloth for your next home show or REALTOR Expo. There is no charge to
borrow a tablecloth. www.nachi.org/tablecloths
International Association of Professional Contractors

Are you a building contractor or subcontractor who does home
inspections as a way to augment your current income, or are you
transitioning from contracting to inspecting? Either way, youll find
lots of useful information by joining the International Association of
Professional Contractors. Membership is free and there are no annual
dues. Join now at www.contractorsassociation.org
Form your own InterNACHI member chapter.

It costs you nothing. Forming your own Chapter is easy and fun. We
will help you. Besides, being an officer in your own local Chapter of
the International Association of Certified Home Inspectors is great
for your business. A chapter can be an INFORMAL Chapter and meeting (nothing more than a named
InterNACHI meeting where attendees are charged for the cost of the room and food), or it can be a
FORMAL CHARTERED Chapter (separate entity)... You decide. Many Chartered Chapters start off as
informal chapter meetings and evolve into fully chartered InterNACHI Chapters later. InterNACHI will
reimburse all cost overruns. Visit www.nachi.org/form
Set up your own InterNACHI Chapter website to promote you and your local members. Its free. In
keeping with InterNACHIs efforts to give individual members more control in their local markets,
InterNACHI is pleased to announce FREE chapter websites for every member. Any InterNACHI
member can form his/her own local chapter, and now every member has one FREE chapter website
which includes free hosting forever. Pick from any of dozens of site styles, and change styles anytime you
want without disrupting the content youve added. Upload up to 10MB of images to display. Take online
registration and payments for events and classes with our event-tracking system. Add as many custom
pages as youd like. Create pages with our easy-to-use interfaceno need to know any code. The chapter
sites are easy to create (all you need is your InterNACHI member username and password), and each site
comes with a simple content manager so you can update it as you like, anytime you like. Chapter sites are
free and hosting is free forever. Visit www.nachi.org/chaptersites
5-Year and 10-Year Pins

Order your free gold five-year or ten-year membership pin at www.nachi.org/5yearpin or
www.nachi.org/10yearpin
PRO-LAB
Stop by your local store and make sure the manager is carrying PRO-LAB kits, which promote
InterNACHI members. More than 50,000 retail outlets recommend that consumers contact their local
InterNACHI inspector exclusively. PRO-LAB, the leading provider of environmental laboratory testing
services in the world, has re-packaged all of their millions of retail kits to include a recommendation to
contact solely InterNACHI members for further professional inspections and testing.
PRO-LAB consumer home safety test kits can be found at ACE Hardware, CVS Pharmacy,
Distribution America, Home Depot, Kroger, Lowes, TrueValue, Wal-Mart, and other stores. On
the back of each kit is the recommendation that consumers with environmental issues visit
www.InspectorSEEK.com and contact their neighborhood InterNACHI inspector. Find this
InterNACHI-exclusive deal at: www.nachi.org/50000retailoutlets.htm Order a free PRO-LAB
catalogue here: www.nachi.org/prolabcatalogue
Hertz
InterNACHI members now enjoy:
10% off all Hertz rentals;
up to 15% off weekend rentals;
one car-class upgrade;
$10 off weekly rentals; and
free child-safety seats for weekly rentals.
The discount card is free. Visit www.nachi.org/hertz
Avis
All members are entitled to enjoy the deep discounts on top of Avis already low promotional rates for
vacation or leisure travel. The discount card is free. Visit www.nachi.org/avis
WellCard
Get valuable discounts for yourself and your family on certain medical procedures, devices and
prescriptions with the InterNACHI WellCard. Get yours at www.nachi.org/wellcard
InterNACHIs Microwave Oven Leak Detector

Re-use it again and again. Get your first one free from InterNACHI at
www.nachi.org/microwaveovenleakdetectors2006 Order additional leak detectors from
The Total Package for Inspectors

The Total Package for Inspectors helps new inspectors get their business off the ground and veteran
inspectors make an upgrade. Youll receive a deeply discounted package of marketing pieces, inspector
apparel and other gear to help you make a professional impression without worrying about making
multiple orders for multiple items. Its available at www.InspectorOutlet.com
The Commercial Inspector Marketing Pack
Order the Commercial Inspector Marketing Pack at www.InspectorOutlet.com
InspectorPoints.com
See how you rate as a home inspector and fill out this online survey at InspectorPoints.com
Inspection Crossword Puzzles

Try one of InterNACHIs Inspection Crossword Puzzles. Theyre fun and educational. Check them out at
www.nachi.org/inspection-crossword-puzzles
Cartoons
Enjoy inspection-related comic strips at www.nachi.org/cartoons
InterNACHIs Free Member Benefits

Read the entire list and their details online at www.nachi.org/benefits
Get Paid What Youre Worth
Ask: Is Your Home Inspector Blind?

Licensing of home inspectors, where required, only sets a minimum standard. Much like being up to code,
anything less would be illegal. Under this low bar, theoretically, children, psychics (who claim to sense
if a house is OK), pets, and even the blind can be home inspectors. Other home inspection associations
have no entrance requirements and, worse, encourage their associates to go out and perform actual
inspections for poor, unsuspecting consumers as the only way to achieve full membership. InterNACHI
finds this practice unconscionable. We turn down more than 60% of the inspectors who want to join
InterNACHI because they cant pass our Online Inspector Exam, and we turn down 90% of those left
because they cant fulfill our membership requirements.
Read this full article online at www.nachi.org/blind
Charging for Estimates

If youre getting too many requests for estimates that arent converting into inspections, it might be that
your estimates (in and of themselves) have value to the prospects, or that your prospects arent really
serious about having an inspection performed. These issues can be resolved by charging for estimates.
Some prospective clients often take advantage of offers for free estimates to check on the price of the
inspector they actually intend to use.
Especially when times are tough, estimating for the people who will probably hire you can also eat up a
lot of time.
Some inspectors are hesitant about charging for estimates, and some consumers are equally hesitant
about paying for them. Charging for estimates is a way of screening prospects for their seriousness. You
can easily offer to apply the cost of the estimate toward the cost of the inspection for prospects who
become clients.
The success of charging for estimates will vary with the area, the client, the type of inspection, the local
market, and the economic climate. You may have to spend some money to make some money.
Tip: Use InterNACHIs Home Inspection Fee Calculator at www.nachi.org/fee-calculator to determine
the appropriate fee for your inspection.
Remind Your Prospective Clients That Paying a Little Extra for an

InterNACHI-Certified Professional Inspector Pays Off!
Post this article on your website:
Buying a home? Its probably the biggest purchase youll ever make. And its no time to shop for a cheap
inspection. The cost of a home inspection is very small relative to the value of the home being inspected.
The additional cost of hiring an InterNACHI-Certified Professional Inspector is almost insignificant, by
comparison.
You have recently been crunching the numbersnegotiating offers, adding up closing costs, shopping for
mortgagesand trying to get the best deals. Dont stop now. Dont let your real estate agent, a patty-cake
inspector, or anyone else talk you into skimping on the home inspection. InterNACHI inspectors perform
the best inspections by far. They earn their fees many times over.
As the most qualified inspectors in the industry, InterNACHI inspectors do more, andyesthey
generally charge a little more. So, do yourself a favor and pay a little more for the quality inspection you
and your family deserve.
Find this article online at www.nachi.org/smartchoice
Thats a lot of money for only a few hours work!

If you've been in the inspection business for a while, you've probably heard one of your clients say, "That's
a lot of money for only a few hours work!" As more and more home inspectors use time-saving report-
generating software, including pictures (worth a thousand words), and even generate their reports
on-site, they also start to make it look easy. When I was an inspector, I used to collect my fee on the job.
I had a short but true story I printed on my letterhead and kept it with me to present to any client who
questioned how much I was earning. The story goes as follows:
The legendary artist Pablo Picasso was dining at a restaurant in New York City one evening. A fan
approached his table and introduced herself, and gushed at how thrilled she was to meet the great
master and how much she loved his work.
Encouraged by his polite response, the fan begged, Oh, Mr. Picasso, would you draw me a sketch?
Picasso grabbed some paper and a pen, and promptly sketched an image of the waiters passing by
with their dessert trays.
As the woman reached for the sketch, Picasso stopped her and said, Madame, that will be $10,000.
Shocked, she replied, But that only took you five minutes!
No, Madame, he answered. It took me 50 years.
Picasso priced his service according to its value, not the cost of its manufacture. He did not price his
sketch based on the cost of the paper, plus the cost of the ink, plus some hourly wage... and nor should an
inspector. Keep your pricing up.
Pricing and Billing

The most important factor in any business is figuring out how much to charge for services. Thats what we
call pricing. Its crucial. Many inspectors have no idea how to go about it. They dont know what price is
both competitive and profitable. Thats why you need to develop a strategy for pricing your services.
Figuring out how to bill clients is also very important. In a home inspection business, you have to learn
how to set competitive prices and also how to bill clients efficiently.
Lets learn about those two things: pricing and billing. They are two essential tasks for an inspection
service business.
Pricing
Inspectors find it difficult to figure out how to price their services and what rate to use. Many
professionals struggle in assigning a value to their time. You should know your hourly rate or how much
you charge per hour. And remember, your hourly rate needs to cover not just your valuable time, but also
your overhead. And it has to also bring you profits.
Two Ways
Figuring out how much to charge is not easy. And there is no standard way for how service businesses
like yours do it. But there are two common ways you can consider. One way is to adjust your number of
billable hours so that your revenue equals salary, overhead and profits. And the other way is based upon
the local market. This means that you set your hourly rate based on what your local market will bear. Lets
explore more in-depth explanations about these two methods: billable hours and market-based.
Billable Hours
The billable hours method is based on how many hours you work on your inspection service. The more
time you spend doing an inspection, the lower your hourly rate. Given the same rate, the less time you
work, the more you make per hour.
The goal here is to figure out your billable hours or your hourly rate. Then youll multiply that rate by the
number of hours it takes you to perform one home inspection. This will result in a number that well call
your flat rate. The goal is to calculate your flat rate or what you charge for a home inspection on average.
This flat rate can be adjusted up or down by a few other factors, including the size of the job or the
amount of time spent doing the inspection.
For example, Inspector Mary may have figured out that her business is profitable when she charges an
average of $400 for a typical home inspection. This flat rate represents her calculated hourly rate of $100
per hour, assuming that it takes Mary about four hours, on average, to do one typical home inspection. So,
Marys flat rate is $400, which can be adjusted up or down, depending on other factors. She figured out
that, on average, she works four billable hours at $100 per hour to be successfulor profitablein her
business.
To figure out billable hours, lets consider how many total hours you work in a week. If you consider that
there are 40 hours in a typical work week, and there are 50 working weeks a year, then you work a total
of 2,000 hours a year. If you work 10 hours a day, thats 50 hours a week, and 2,500 hours a year. But how
many of those working hours are billable? Thats the question, and youll have to do some figuring on your
own to answer it. But lets make some assumptions about doing home inspections to come up with an
example from which you can learn how to figure out your billable hours.
You may have no idea how many inspection jobs youll have during the year, and, therefore, you really
dont have a clue as to how many hours youll actually be working for your clients. Brand new inspectors
face this dilemma. You dont have any jobs scheduled, but you need to figure out how much to charge for
your services, just like Mary did.
If you dont have any jobs scheduled, or maybe you just dont know how many jobs you will be scheduling
in the future, you can calculate your billable hours to include the number of hours you desire or plan to
spend, at most, per inspection job. This does not include business-related work, such as administrative
stuff: filing paperwork, cleaning the office, marketing development, extra training, answering the phones,
replying to emails, working on taxes, paying bills, research, shopping for tools, etc. You may think of
billable hours as the maximum amount of time you want to spend per inspection job, including driving,
inspecting, and report writing.
So, ask yourself: How many hours, on average, does it take you to do a typical home inspection?
Take that number you work per inspection job multiplied by the number of jobs you plan to work per
year (hours per job x number of jobs), and that will be your billable hours. For example, lets say Inspector
John assumes that it takes him an average of five hours per inspection job, including driving to the job,
doing the actual inspection, driving back to the office, and writing the inspection report. John plans to
work five inspection jobs per week (thats 250 per year, assuming 50 work weeks per year). So, Johns
billable hours are 250 jobs x five hours per job = 1,250 billable hours. Now, you try this. Just for this
exercise, pick some numbers to play with. You dont have to have the exact numbers, but do your own
calculations, like John.
Again, to calculate billable hours is to think about how many hours youll actually work on each home
inspection job, even if you dont have any jobs scheduled. The hours would be only the time you spend
working on the inspection itself. Assume each job takes five hours, including driving time, inspecting
time, and report-writing time. And you expect to do one job per day. Thats five hours per day of billable
hours, 25 hours per week, and 1,250 billable hours per year.
Now that youve figured out your billable hours per job and per year, lets work on your flat rate, or your
average fee for one inspection of a typical home in your market.
Billable Hourly Rate

To calculate your billable hourly rate (assuming you have no employees yet), use the following simple formula:
(Desired Annual Salary + Overhead + Desired Annual Profit)
Annual Billable Hours = Billable Hourly Rate
Lets review what the terms in the above calculation mean. Your desired annual salary is how much you
want to make every year. This should be fairly straightforward. How much money do you want to earn
annually? $50,000 per year? $100,000 per year?
The term overhead is the fixed costs of operating your inspection business. This usually includes rent
and utilities (electric, HVAC, phone/Internet), computers and software, other office equipment, cameras
and other inspection tools, vehicle and fuel, training and certifications, etc. These are the business-related
expenses that you must pay for all the time, no matter what is going on or how your business is doing.
Your overhead is your fixed costs.
The term desired annual profit is how much profit you want your business to make. A reasonable goal
is 20%, and thats not including your salary or overhead.
Now, add everything together (desired annual salary + overhead + desired annual profit) and divide that
result by your annual billable hours (the total number of hours you work doing the inspections; for John,
its 1,250). The result is the hourly rate you need to charge to cover your salary, overhead
and profit.
Heres an example of Inspector John figuring out his billable hourly rate. John wants to make $100,000 per
year in salary (thats his desired annual salary as gross income, before taxes). And he figured out that his
overhead is $25,000 per year. So far, Johns business needs to make a total of $125,000 to pay for his salary
and overhead. Now, John sets his profit margin at 20%. Twenty percent of $125,000 is $25,000. Add that
to $125,000 to get a new total of $150,000. Now, Johns business needs to make a total of $150,000. John
plans to work one five-hour inspection job per day. Assuming 50 work weeks per year, thats 1,250 billable
hours per year. So, John takes $150,000 (salary + overhead + profit) and divides that by his annual billable
hours of 1,250. The result is $120 per hour.
John should be pricing his inspections at $120 per hour. Assuming Johns typical inspection takes five
hours, Johns home inspection service should be priced at $600. This is Johns flat rate, the average fee for
one inspection for a typical house in his market. John should do a home inspection for $600, give or take
a little.
John figured out that $600 per inspection will cover his $100,000 salary and $25,000 overhead, and yield a
20% profit. John has successfully set his pricing.
Market-Based
Another way to figure out your hourly billable rate is to base it upon what the market will bear. This
method is imprecise because youre not using any math. Youre just using your understanding of the local
market, including what other businesses with similar services are doing and what theyre charging. Its
also based upon what you have experienced in your business using different pricing.
Some inspectors simply price their services high and see if potential clients hire them. If they dont
convert based on a certain price, theyll lower it until their market responds.
Some inspectors look at their competitors websites to see how they price their services. Then they
decide to price their own services based upon what they see their competition doing. To check out your
competition, use InterNACHIs home inspector search engine at InspectorSeek.com
Combination
Its probably a good idea to set your pricing based upon both methods: billable hours and market-based.
You may consider that doing the calculations of your billable hours will result in a number that will pay
the bills, pay yourself, and yield a profit. And after using the formula, you can make adjustments to your
pricing using the market-based approach.
For example, Inspector Johns calculated hourly rate resulted in $120 per hour, which equals $600 for
a five-hour inspection job. Now, if Johns competitors are charging $400 per inspection, then John will
have to work on his marketing strategy and communicate to potential clients why he charges more than
everyone else and why hes worth it. For help with creating your own persuasive marketing materials,
contact our Inspector Marketing Department at marketing.nachi.org
If a client hires John at $600 to do an inspection, and John realizes that the house is very large, then he
can adjust his fee upward. If it takes him an extra hour, then John knows that, according to his hourly rate,
he needs to charge an extra $100 dollars for a total $700 for the job. Likewise, if the job is extra small, and
it takes John one less hour to do the inspection, John can have confidence in discounting his inspection
service by $100 and still follow his hourly rate formula.
Fee Calculator
InterNACHI provides a free inspection fee calculator at www.nachi.org/fee-calculator Give it a try to
figure out your pricing strategy. Its free.
Outsourcing Inspections
Sometimes an inspector has to hire another inspector to do all of the inspection services that the client
wants. Maybe Inspector Mary does not perform mold inspections, but she wants to provide the service. If
Inspector Mary hires her inspector friend Manny the Mold Inspector, the common approach is for Mary
to charge a little more than what Manny would charge.
If you use another inspector to perform some services that your business offers but that you dont do
yourself, then you should inform your client that you intend to hire another inspector to perform certain
inspection services. Be transparent. You should also inform your client of the total price of the service,
including the subcontracting work. Dont surprise your client with a big bill.
For example, lets say Inspector Mary is hired to do a home inspection and a mold inspection. Mary has
figured out that to maintain profitability, she must charge an average fee of $500 for a typical inspection.
Mary decides to hire Manny the Mold Inspector to perform the mold inspection. Manny charges $200 for
a mold inspection. Mary will mark up the cost of Mannys mold inspection by 20%, a common approach
to yield a profit. Marys goal is to make a reasonable 20% profit for managing Manny and his mold
inspection. Mary informs her client that the total fee is $740 for both the home inspection ($500) and
mold inspection ($240). This calculation took into consideration Marys annual salary, overhead, profit
margin, and outsourcing management fee.
If you hire another inspector to provide services that your business offers but that you dont directly
perform, then your pricing strategy must include your flat rate, the subcontractors fee, and a
management fee in order to yield your desired profit.
Summary
Figure out your billable hourly rate by using a formula that factors in your desired salary, overhead
and profit.
Adjust your flat rate for your inspection service up or down using your hourly rate.
Do market research on your competitors.
If you outsource services, mark up your costs by your desired profit margin.
Every business ownerlarge and smallmust calculate these figures in order to run a business that will
not only sustain itself, but also provide some room to grow, whether you intend to fold your profits back
into the business, expand your family, or elevate your lifestyle. Most business owners desire to do all three.
It all starts with the numbers.
"3 Costly Mistakes"

Use this consumer brochure to remind your prospective clients of the importance of protecting
themselves during their real estate transaction. Find it at www.InspectorOutlet.com
One More Time: Why InterNACHI?

InterNACHI is the worlds largest nonprofit association of home inspectors, with members in every state
and in 65 countries. InterNACHI provides training, education, certification and professional support
for its members through its news, online courses, video instruction, informational articles, marketing
materials, and member message board.
Far too many trade associations offer an impersonal online presence, collect dues, and offer generic,
one-size-fits-all endorsements, with few, if any, practical benefits. InterNACHI provides its inspector-
members with a multi-faceted organizational network based on the principles of education, collaboration,
professionalism, and the highest code of ethics. Our dedicated staff of professionals is responsive,
knowledgeable and encouraging. Our membership is a robust community that is truly interactive.
Headquartered in Boulder, Colorado, we provide 'round-the-clock, personal support for questions
relating to membership, training, marketing, and any other assistance a member (or prospective member)
may require. Our website is the industrys powerhouse: www.NACHI.org has more than 275,000 pages
and links, and its updated several times a day with news, events, articles and courses that are timely,
topical and relevant for the home inspector.
Additionally, we host seminars, training sessions, booths, fairs and chapter meetings all around the
country, giving current and future members the opportunity to network and share insights as inspectors
and as small business entrepreneurs. We champion our inspectorswhether theyre new to the game
or have been in it their entire careersto strive for success in their individual businesses and as active
representatives of our industry. We are their advocates. At InterNACHI, we believe that our strength is in
our members.
Education
InterNACHIs online and video educational inspection courses have set the gold standard for the
inspection industry. InterNACHI has developed its own proprietary course and test-taking system, which
allows inspectors to take our free courses at their own pace and convenience. These courses are written
by industry experts, edited by professional educators, and illustrated with original graphics and accurate
drawings, as well as photos (many provided by our own members) showing defects that inspectors may
encounter on the job. The courses challenge the inspector-student with quizzes that are automatically
scored, and also permit the course-taker to review sections to reinforce new learning.
Each course concludes with a timed final exam which inspectors must pass (with specific minimum
scores) in order to earn Continuing Education credits, as well as a customized and printable Certificate
of Completion. Most of InterNACHIs courses are accredited by states around the U.S. as counting toward
college-level Continuing Education credit hours, as well as state-mandated CE for licensing purposes, and
we are awarded with new accreditations nearly every day.
InterNACHIs online inspection courses cover components, systems and issues, including: electrical;
plumbing; HVAC; exterior; roof; structural; moisture intrusion; mold; radon; wood-destroying
organisms; lead paint; septic systems; attic, insulation, ventilation and interior; water heater and
discharge piping; pools and spas; deck inspections; foundation walls and piers; and much more.
InterNACHI leads the way with green courses, such as: green building inspection; log homes; energy
audits; wind mitigation; building science and thermal imaging; and more.
In addition to our core training, InterNACHI offers courses which help the inspector develop his
knowledge and specialty services, including: advanced residential code inspection exam prep; state exam
prep; defect recognition and report writing; advanced commercial property code inspection exam prep;
25 standards every inspector should know; safety practices; Certified Master Inspector application; and more.
InterNACHI is continually expanding its educational offerings. We now offer several of our online
courses in the form of affordable, soft-cover books. Not only are these useful study aids, but their
portability and durability make them handy enough to bring along on the job for easy reference.
InterNACHI also provides them as downloadable PDFsperfect for reading on a laptop or e-reader
without having to be online.
NACHI.TV
Many of InterNACHIs core educational subject areas are also offered as advanced training on
NACHI.TV With professionally outfitted studios at InterNACHIs headquarters, NACHI.TV produces
episodes featuring guest instructors and industry professionals who take the student on a visual tour of
both residential and commercial inspections. NACHI.TV also ventures out into the field to locations in
the field, such as a warehouse, a bakery, a dentists office, and other commercial properties, in addition to
residential sites.
Some of NACHI.TVs more specialized episodes cover: Chinese drywall; portable fire extinguishers;
crawlspaces; emergency egress; stucco and EIFS; vermiculite insulation; polybutylene plumbing; radiant
barriers for windows; well meters; modular homes; and more.
With more than 100 episodes in its lineup, NACHI.TV is continually adding new episodes to give the
inspector an in-depth look at systems, components and conditions before he encounters them on the job.
In addition to the basic and advanced training videos, NACHI.TV offers informational programming that
features InterNACHI Director of Education Ben Gromicko and Founder Nick Gromicko, who welcome
experts for technical guidance in the field and demonstrations in the studio, as well as for one-on-one
interviews and roundtable discussions, to examine the industrys best practices for inspecting, marketing,
home health and safety, energy efficiency, and a host of other topics of interest for the inspector and his clients.
Marketing
At InterNACHI, we believe that marketing your inspection business is as important as performing actual
inspections, so we provide our members with literally hundreds of free, practical tools and tips that can
be implemented today, which are designed to take the anxiety and guesswork out of this challenging but
essential aspect of any small business. We want our members to continually improve and build on what
they can offer their customers, on and off the job.
InterNACHIs customizable marketing arsenal includes: free logo, business card and brochure design;
free optimized websites and web hosting; free search engine-optimization tracker; 200+ marketing tips
for creating the best brochures, flyers and websites; free use of InterNACHI-trademarked logos, webseals
and taglines for members use on their own websites and marketing materials; free downloadable contract
and agreement templates for inspectors to tailor to their specific requirements and jobs; free InterNACHI
book displays, banners and trade show displays; free use of our downloadable, original images from our
vast Images Gallery; free form-letter templates to customize for homeowners, Realtors and home buyers;
free listing and phone notification through InspectorNow.com ; free listing on CorrectInspect.com ; free
listing on FindAnInspector.us ; free listing on InspectorSeek.com ; free Client Satisfaction Survey; free
decals and license plate holders; deeply discounted books for giveaways to current and prospective clients;
free use of informational articles from the vast and regularly updated Inspection Articles Library
www.nachi.org/articles ; and more.
InterNACHI inspectors must maintain their membership in good standing by taking and passing a Code
of Ethics course, annually taking and passing an online inspector exam, and meeting other membership
requirements. We believe this commitment makes them the best in the business, and were dedicated to
helping them promote their education and services in ways that reflect their excellence and professionalism.
Support
We continually support our members with the means to succeed. The pillars of this support come in the
form of our education and marketing tools, our tireless staff, the dedicated industry professionals and
educators we engage for training and expert advice, and alsomost importantly of allthe InterNACHI
members themselves.
InterNACHI sponsors more than 400 events around the world every year. Members attend inspector and
chapter meetings free of charge, and many events are free and open to non-members.
InterNACHI chapter and inspector meetings are a great way to network with other inspectors in your
area. They provide mutual access for troubleshooting issues and brainstorming solutions to challenges
you may be facing. And theyre also the place to share and reinforce best practices. Most inspection
businesses are one-man operations, and theres just no substitute for the camaraderie and fellowship that
members experience when they get together under the InterNACHI banner.
On a daily basis, members and non-members alike can access the InterNACHI Message Board to read
and participate in the many forums and discussion threads covering home components and systems,
inspector news, marketing tips, legal issues, geographically specific regions, and many others. In this way,
inspectors can instantly connect with other professionals to introduce themselves, ask for advice, offer
assistance, and help uphold InterNACHIs culture of encouragement and cooperation. Those who need
mentoring and those who are excited about sharing their knowledge and expertise will surely find each
other on the InterNACHI Message Board. The Message Board is full of helpful advice, lively discussion
and debate, and odd and unusual encounters experienced by inspectors on the job, as well as issues that
affect them beyond the job.
Need emergency help from inspection experts while you're on the job site? Try out our Emergency
Forum! This forum is for time-sensitive emergencies only. If you need help using the InterNACHI
website, or for any other questions, email [email protected] instead. Visit the Emergency Forum at
www.nachi.org/forum/f79
Log in to InterNACHI.org each day for your chance to win one of our daily door prizes. Usually, its some
great tool that every inspector can use on the job.
Peruse InterNACHIs Inspection Articles Library www.nachi.org/articles, our extensive articles archive, to
read up on the latest news about systems, components and trends that affect home inspectors.
InterNACHIs own legal counsel and legislative experts provide guidance on what to do to avoid legal
liability, and what to do if you cant.
What makes InterNACHI the leader in inspection training and education is that it maintains the highest
standards in the industry. Founder Nick Gromicko, CMI, has worked with other industry experts to
develop its Standards of Practice for both residential and commercial inspections. InterNACHI also
requires its members to uphold a strict Code of Ethics, putting integrity, safety and the client at the
forefront of their service.
InterNACHI is truly the greatest advocate for the home inspector and the homeowner, offering more
value and support than any other inspectors association in the world. Visit www.NACHI.org and
www.NACHI.org/benefits and see for yourself.
If you use social media, keep in touch with InterNACHI via LinkedIn, Twitter and Facebook.
To find the help you need from InterNACHI, visit www.nachi.org/contact
Become a Certified Master Inspector

Do you have what it takes to become a Certified Master Inspector?
Certified Master Inspectors (CMIs) are the best inspectors in the world. CMI is a professional
designation available to all qualifying inspectors in North America who wish to become
Board-Certified by the Master Inspector Certification Board. All CMIs are experienced, dedicated
to education, and have a proven record in the inspection industry.
Every Certified Master Inspector must:

have completed 1,000 fee-paid inspections and/or hours of education (combined);
have been in the inspection business for at least three years;
agree to abide by the inspection industrys toughest Code of Ethics;
substantially follow a Board-approved Standards of Practice;
agree to periodic criminal background checks; and
submit the required application and the one-time, lifetime membership fee.
You need not be a member of any professional association. The Certified Master Inspector professional
designation is open to all qualifying inspectors in the United States and Canada.
If your application is approved, the Master Inspector Certification Board will issue you a certificate and
list you as a Certified Master Inspector on its website. You may then advertise yourself as a Certified
Master Inspector and/or Board-Certified.
Experienced.
All CMIs have completed at least 1,000 fee-paid inspections and/or hours of training and
education combined.
Educated.
All CMIs have completed professional education prior to being approved.
Established.
All CMIs have been in the inspection business for at least three years prior to applying.
Vetted.
All CMIs have agreed to submit to periodic criminal background checks.
Professional.
All CMIs abide by the inspection industrys toughest Code of Ethics.
Become a Certified Master Inspector 247
The Best.
Not everyone can become a Certified Master Inspector. Hiring a CMI means hiring
the best.
Certified Master Inspectors are the very best of the best!
CMIs can get all kinds of free items for themselves, their businesses, and their clientsall at no charge.
Here are some of the free items available exclusively to Certified Master Inspectors:
the InterNACHI member photo ID card with the words "Certified Master Inspector" on it
CMI name tag
CMI ball cap (in red and blue)
CMI t-shirt
marketing rack cards
embroidered patches
full-size decals
mini-decals
awards for marketing purposes
and more!
One great free item for CMIs to pass along to their clients includes The Safe Home Book, a free PDF
download.
Visit the Certified Master Inspector website at www.certifiedmasterinspector.org/find and click on the
Download Safe Home Book link (it takes a moment to download, as it is a large book).
Note the first page. Under the title of the book, it says: Brought to you by... and lists your name, city,
state/province, website address, email address, and phone number.
Then, every other page of the book has your name and inspection business website address at the bottom,
as well.
Each book is unique in that it has the particular Certified Master Inspector's name and contact
information embedded within it. This is an awesome book for consumers, and great for search engine
optimization!
Read the entire list of free items and other resources at www.certifiedmasterinspector.org/resources
Visit www.CertifiedMasterInspector.org to find out how to apply now!

InterNACHIs Estimated Life Expectancy Chart for Homes

The following charts detail the predicted life expectancy of appliances, products, materials, systems and
components.
Inspectors advising their clients should note that these life expectancies have been determined through
research and testing, based on regular recommended maintenance and conditions of normal wear and
tear, and not extreme weather (or other) conditions, neglect, over-use or abuse. Therefore, they should
be used as guidelines only, and not relied upon as guarantees or warranties.
Surface preparation and paint quality are the most important determinants of a paints life expectancy.
Ultraviolet (UV) rays via sunshine can shorten life expectancy. Additionally, conditions of high humidity
indoors or outdoors can affect the lifespan of these components, which is why they should be inspected
and maintained seasonally.
Adhesives, Caulk & Paints Life Expectancy in Years
Caulking (interior & exterior) 5-10

Construction Glue 20+
Paint (exterior) 7-10
Paint (interior) 10-15
Roofing Adhesives/Cements 15+
Sealants 8
Stains 3-8
Appliance life expectancy depends to a great extent on the use it receives. Furthermore, consumers often
replace appliances long before they become worn out due to changes in styling, technology and consumer
preferences.
Appliances Life Expectancy in Years
Air Conditioner (window) 5-7

Compactor (trash) 6
Dehumidifier 8
Dishwasher 9
Disposal (food waste) 12
Dryer Vent (plastic) 5
Dryer Vent (steel) 20
Dryer (clothes) 13
Appliances Life Expectancy in Years
Exhaust Fans 10
Freezer 10-20
Gas Oven 10-18
Hand Dryer 10-12
Humidifier (portable) 8
Microwave Oven 9
Range/Oven Hood 14
Electric Range 13-15
Gas Range 15-17
Refrigerator 9-13
Swamp Cooler 5-15
Washing Machine 5-15
Whole-House Vacuum System 20
Modern kitchens today are larger and more elaborate. Together with the family room, they now form the
great room.
Cabinetry & Storage Life Expectancy in Years
Closet Shelves 100+

Entertainment Center/Home Office 10
Garage/Laundry Cabinets 70+
Kitchen/Bathroom Cabinets 50
Modular (stock manufacturing-type) 50
Walls and ceilings generally last the full lifespan of the home.
Ceilings & Walls Life Expectancy in Years
40+ (older than 25 years may

Acoustical Tile Ceiling
contain asbestos)
Ceramic Tile 70+
Concrete 75+
Ceilings & Walls Life Expectancy in Years
Gypsum 75
Wood Paneling 20-50
Suspended Ceiling 25+
Natural stone countertops, which are less expensive than they were just a few years ago, are becoming
more popular, and one can expect them to last a lifetime. Cultured marble countertops have a shorter life
expectancy, however.
Countertops Life Expectancy in Years
Concrete 50
Cultured Marble 20
Natural Stone 100+
Laminate 20-30
Resin 10+
Tile 100+
Wood 100+
Decks are exposed to a wide range of conditions in different climates, from wind and hail in some areas,
to relatively consistent, dry weather in others. (See FASTENERS & STEEL section for fasteners.)
Decks Life Expectancy in Years
Deck Planks 15
Composite 8-25
Structural Wood 10-30
Exterior fiberglass, steel and wood doors will last as long as the house, while vinyl and screen doors have
a shorter life expectancy. The gaskets/weatherstripping of exterior doors may have to be replaced every
five to eight years.
Doors Life Expectancy in Years
Closet (interior) 100+

Fiberglass (exterior) 100+
Fire-Rated Steel (exterior) 100+
Doors Life Expectancy in Years
French (interior) 30-50
Screen (exterior) 30
20 (for roller wheel/track
Sliding Glass/Patio (exterior)
repair/ replacement)
Vinyl (exterior) 20
Wood (exterior) 100+
Wood (hollow-core interior) 20-30
Wood (solid-core interior) 30-100+
Copper-plated wiring, copper-clad aluminum, and bare copper wiring can be expected to last a lifetime,
whereas electrical accessories and lighting controls, such as dimmer switches, may need to be replaced
after 10 years. GFCIs could last 30 years, but much less if tripped regularly.
Remember that faulty, damaged or overloaded electrical circuits and equipment are the leading cause of
house fires, so they should be inspected regularly and repaired or updated as needed.
Electrical Life Expectancy in Years
Accessories 10+
Arc-Fault Circuit Interrupters (AFCIs) 30
Bare Copper 100+
Bulbs (compact fluorescent) 8,000 to 10,000+ hours
Bulbs (halogen) 4,000 to 8,000+ hours

Bulbs (incandescent) 1,000 to 2,000+ hours
Bulbs (LED) 30,000 to 50,000+ hours
Copper-Clad Aluminum 100+
Copper-Plated 100+
Fixtures 40
Ground-Fault Circuit Interrupters (GFCIs) up to 30
Lighting Controls 30+
Residential Propane Backup Generators 12
Service Panel 60
Solar Panels 20-30
Electrical Life Expectancy in Years
Solar System Batteries 3-12

Wind Turbine Generators 20
Floor and roof trusses and laminated strand lumber are durable household components, and
engineered trim may last 30 years.
Engineered Lumber Life Expectancy in Years
Engineered Joists 80+

Laminated Strand Lumber 100+
Laminated Veneer Lumber 80+
Trusses 100+
Fastener manufacturers do not provide lifespans for their products because they vary too much based on
where the fasteners are installed in a home, the materials in which theyre installed, and the local
climate and environment. However, inspectors can use the guidelines below to make educated
judgments about the materials they use.
Fasteners, Connectors & Steel Life Expectancy in Years
Adjustable Steel Columns 50+

Fasteners (bright) 25-60
Fasteners (copper) 65-80+
Fasteners (galvanized) 10+
Fasteners (electro-galvanized) 15-45

Fasteners (hot-dipped galvanized) 35-60
Fasteners (stainless) 65-100+
Steel Beams 200+
Steel Columns 100+
Steel Plates 100+
Flooring life is dependent on maintenance and the amount of foot traffic the floor endures.
Flooring Life Expectancy in Years
All Wood Floors 100+

Bamboo 100+
Brick Pavers 100+
Carpet 8-10
Concrete 50+
Engineered Wood 50+
Exotic Wood 100+
Granite 100+
Laminate 15-25
Linoleum 25
Marble 100+
Other Domestic Wood 100+
Slate 100
Terrazzo Tile 75+
Tile (ceramic, other) 75-100
Vinyl 25
Concrete and poured-block footings and foundations will last a lifetime, assuming they were properly
built. Waterproofing with bituminous coating lasts 10 years, but if it cracks, it is immediately damaged.
Foundations Life Expectancy in Years
Baseboard Waterproofing System 50

Bituminous-Coating Waterproofing 10
Concrete Block 100+
Insulated Concrete Forms (ICFs) 100
Post and Pier 20-65

Post and Tensioned Slab on Grade 100+
Poured-Concrete Footings and Foundation 100+
Slab on Grade (concrete) 100
Foundations Life Expectancy in Years
Wood Foundation 5-40

Permanent Wood Foundation (PWF; treated) 75
Framing and structural systems have extended longevities; poured-concrete systems, timber/wood-frame
houses, and structural insulated panels will all last a lifetime.
Framing Life Expectancy in Years
Log 80-200
Poured-Concrete Systems 100+
Steel 100+
Structural Insulated Panels (SIPs) 100+
Wood/Timber-Frame 100+
The quality and frequency of use will affect the longevity of garage doors and openers.
Garages Life Expectancy in Years
Garage Doors 20-25

Garage Door Openers 10-15
Home technology systems have diverse life expectancies and may have to be upgraded due to evolution in
technology.
Home Technology Life Expectancy in Years
Built-In Audio System 20

Carbon-Monoxide Detectors* 5
Doorbells 45
Home Automation System 5-50
Intercoms 20
Security System 5-20
Smoke/Heat Detectors* less than 10
Wireless Home Network 5+
* Batteries should be changed at least annually.

Thermostats may last 35 years but they are usually replaced before they fail due to technological
improvements.
HVAC Life Expectancy in Years
Air Conditioner (central) 7-15

Air Exchanger 15
Attic Fan 15-25
Boiler 40
Burner 10+
Ceiling Fan 5-10
Condenser 8-20
Dampers 20+
Dehumidifier 8
Diffusers, Grilles and Registers 25
Ducting 60-100
Electric Radiant Heater 40
Evaporator Cooler 15-25
Furnace 15-25
Gas Fireplace 15-25
Heat Exchanger 10-15
Heat Pump 10-15
Heat-Recovery Ventilator 20
Hot-Water and Steam-Radiant Boiler 40
Humidifier 12
Induction and Fan-Coil Units 10-15
Chimney Cap (concrete) 100+
Chimney Cap (metal) 10-20
Chimney Cap (mortar) 15
Chimney Flue Tile 40-120
Thermostats 35
Ventilator 7
As long as they are not punctured, cut or burned and are kept dry and away from UV rays, cellulose,
fiberglass and foam insulation materials will last a lifetime. This is true regardless of whether they were
installed as loose-fill, housewrap or batts/rolls.
Insulation & Infiltration Barriers Life Expectancy in Years
Batts/Rolls 100+
Black Paper (felt paper) 15-30
Cellulose 100+
Fiberglass 100+
Foamboard 100+
Housewrap 80+
Liquid-Applied Membrane 50
Loose-Fill 100+
Rockwool 100+
Wrap Tape 80+
Masonry is one of the most enduring household components. Fireplaces, chimneys and brick veneers can
last the lifetime of a home.
Masonry & Concrete Life Expectancy in Years
Brick 100+
Insulated Concrete Forms (hybrid block) 100+
Concrete Masonry Units (CMUs) 100+
Man-Made Stone 25
Masonry Sealant 2-20
Stone 100+
Stucco/EIFS 50+
Veneer 100+
Custom millwork and stair parts will last a lifetime and are typically upgraded only for aesthetic reasons.
Molding, Millwork & Trim Life Expectancy in Years
Attic Stairs (pull-down) 50

Custom Millwork 100+
Pre-Built Stairs 100+
Stair Parts 100+
Stairs 100+
The lifetime of any wood product depends heavily on moisture intrusion.
Panels Life Expectancy in Years
Flooring Underlayment 25
Hardboard 40
Particleboard 60
Plywood 100
Softwood 30
Oriented Strand Board (OSB) 60
Wall Panels 100+
The quality of plumbing fixtures varies dramatically. The mineral content of water can shorten the life
expectancy of water heaters and clog showerheads. Also, some finishes may require special maintenance
with approved cleaning agents per their manufacturers in order to last their expected service lives.
Plumbing, Fixtures & Faucets Life Expectancy in Years
ABS and PVC Waste Pipe 50-80

Accessible/ADA Handles 100+
Acrylic Kitchen Sink 50
Cast-Iron Bathtub 100
Cast-Iron Waste Pipe (above ground) 60
Cast-Iron Waste Pipe (below ground) 50-60
Concrete Waste Pipe 100+
Copper Water Lines 70
Plumbing, Fixtures & Faucets Life Expectancy in Years
Enameled-Steel Kitchen Sink 5-10+

Faucets and Spray Hose 15-20
Fiberglass Bathtub and Shower 20
Gas Lines (black steel) 75
Gas Lines (flex) 30
Hose Bibb 20-30
Instant (on-demand) Water Heater 10
PEX 40
Plastic Water Lines 75
Sauna/Steam Room 15-20
Sewer Grinder Pump 10
Shower Enclosure/Module 50
Shower Doors 20
100+ (if not clogged by
Showerhead
mineral/other deposits)
Soapstone Kitchen Sink 100+
Sump Pump 7
Toilet Tank Components 5
Toilets, Bidets and Urinals 100+
Vent Fan (ceiling) 5-10
Vessel Sink (stone, glass, porcelain, copper) 5-20+
Water Heater (conventional) 6-12
Water Line (copper) 50
Water Line (plastic) 50
Well Pump 15
Water Softener 20
Whirlpool Tub 20-50
Radon mitigation systems have but one moving part: the radon fan.
Radon Mitigation Systems Life Expectancy in Years
Air Exchanger 15
Barometric Backdraft Damper/Fresh-Air Intake 20
Caulking 5-10
Labeling 25
Manometer 15
Piping 50+
Radon Fan 5-8
The life of a roof depends on local weather conditions, building and design, material quality, and
maintenance. Hot climates drastically reduce the life of asphalt shingles. Roofs in areas that experience
severe weather, such as hail, tornadoes and/or hurricanes, may also experience a shorter-than-normal
lifespan overall, or may incur isolated damage that requires repair in order to ensure the service life of the
surrounding roofing materials.
Roofing Life Expectancy in Years
Aluminum Coating 3-7

Asphalt Shingles (3-tab) 20
Asphalt (architectural) 30
BUR (built-up roofing) 30
Cellulose Fiber 20
Clay/Concrete 100+
Coal and Tar 30
Copper 70+
EPDM (ethylene propylene diene monomer) Rubber 15-25
Fiber Cement 25
Green (vegetation-covered) 5-40
Metal 40-80
Modified Bitumen 20
Simulated Slate 10-35
Slate 60-150
Roofing Life Expectancy in Years
TPO 7-20
Wood 30
External, outdoor siding materials typically last a lifetime. Some exterior components may require
protection through appropriate paints or sealants, as well as regular maintenance. Also, while well-
maintained and undamaged flashing can last a long time, it is their connections that tend to fail, so
seasonal inspection and maintenance are strongly recommended.
Sidings, Flashing & Accessories Life Expectancy in Years
Aluminum Siding 25-40+

Aluminum Gutters, Downspouts, Soffits and Fascia 20-40+
Asbestos Shingle 100
Brick 100+
Cementitious 100+
Copper Downspouts 100
Copper Gutters 50+
Engineered Wood 100+
Fiber Cement 100+
Galvanized Steel Gutters/Downspouts 20
Manufactured Stone 100+
Stone 100+
Stucco/EIFS 50+
Trim 25
Vinyl Siding 60
Vinyl Gutters and Downspouts 25+
Wood/Exterior Shutters 20
Site and landscaping elements have life expectancies that vary dramatically.
Site & Landscaping Life Expectancy in Years
American Red Clay 100+

Asphalt Driveway 15-20
Brick and Concrete Patio 15-25
Clay Paving 100+
Concrete Walks 40-50
Controllers 15
Gravel Walks 4-6
Mulch 1-2
Polyvinyl Fencing 100+
Sprinkler Heads 10-14
Underground PVC Piping 60+
Valves 20
Wood Chips 1-5
Wood Fencing 20
Swimming pools are composed of many systems and components, all with varying life expectancies.
Swimming Pools Life Expectancy in Years
Concrete Shell 25+

Cover 7
Diving Board 10
Filter and Pump 10
Interior Finish 10-35
Vinyl Liner 10
Pool Water Heater 8
Waterline Tile 15+
Aluminum windows are expected to last between 15 and 20 years, while wooden windows should last
nearly 30 years.
Windows Life Expectancy in Years
Aluminum/Aluminum-Clad 15-20
Double-Pane 8-20
Skylights 10-20
Window Glazing 10+
Vinyl/Fiberglass Windows 20-40
Wood 30+
REMEMBER:
Life expectancy varies with usage, weather, installation, maintenance, and quality of materials. These
charts should be used only as a general guideline and not as a guarantee or warranty regarding the
performance or life expectancy of any appliance, product, system or component.
A Final Word: Re-Investing Revenue Back into Your Business 263
A Final Word: Re-Investing Revenue Back into Your Business

After you pay yourself each month with the bare minimum that you need to live on, you should plow back
or re-invest every last available penny into marketing until you exceed capacity, which is your companys
ability to service the number of prospects trying to hire you.
When you get to the point that you simply cant pack your schedule any tighter, you can:
1.market less and keep that reduction in expenditure as profit;
2. expand capacity (hire help); and/or
3. raise prices.
In the inspection business, it is nearly impossible to save your way to prosperity.
Best Wishes,
Nick Gromicko
BONUS: Inspection Riddles

Riddle #1
Im not a wheel, but I have lots of spokes.
My name sounds like a flower to quite a few folks.
Im colorful, but flat as can be.
Before you build a runway, youd better build me.
What am I?
Riddle #2
For me to work correctly, I need a fresh batch.
Lift me straight up, thats the catch.
Im used to test consistency.
But what youll like is my simplicity.
What am I?
Riddle #3
I have a can, but its not for beer.
One of my inlets is hopefully near.
Im installed during construction, with any luck.
Youll think Im great, though I really suck.
What am I?
Riddle #4
I look for leaks,
but Im not a home inspector.
I love balance,
but Im not an art collector.
Sometimes Im frustrating to find.
Sometimes Ill save your behind.
What am I?
Riddle #5
I have a first name for a last name,
and not much can stop me.
And, unlike a level,
youre welcome to drop me.
What am I?
Riddle #6
I keep a low profile,
but pop up now and then
to help with the fish dinner
on my island.
What am I?
BONUS: Inspection Riddles 265
Riddle #7
If you open me up,
I disappear.
Replacing my parts
is a pain in the rear.
What am I?
Riddle #8
Near the beginning of the inspection,
youll use me once or twice.
But youll need another way
if you use me more than thrice.
What am I?
Riddle #9
Southern builders would not select me.
That would make no sense.
GFCIs need not protect me
if high and a nuisance.
What am I?
Riddle #10
Im a durable product, and never break down.
Im both an adjective
and a noun.
Im found on some government buildings
and hotels deluxe.
Im a malleable material
and cost a few bucks.
Youll never see me rot, stain or rust.
Recycling me is an absolute must.
What am I?
Riddle #11
Im a miniature version
built into the full.
Open me first
to make sure its cool.
What am I?
Answers: #1 A Compass Rose; #2 A Slump Cone Test; #3 A Central Vacuum System; #4 A GFCI;
#5 A Plumb Bob; #6 A Retractable Island Range Hood; #7 A Pocket Door; #8 A Doorbell;
#9 A Roof Ice-Melt System; #10 Gold; #11 A Speakeasy Door
Notes:

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How to Run a Successful Home Inspection Business 2

How to Run a Successful Home Inspection Business

Design & Layout:

2009-2015 International Association of Certified Home Inspectors

Your Mission Statement 15

Inspector Selection: A Real Estate Agents Duty 26

Almost Everything You Do Can Generate Leads 27

At the Tone, Please Hang Up and Call My Competitor 28

Your Visitors Arrive with Baggage 51

A Goal Other Than Direct Sales 65

Every Door Direct Mail Service 84

Documents, Agreements and Sample Legal Language 150

Why Inspectors Should Take Continuing Education Courses  188

Inspection Excellence Through Education and Camaraderie 189

Get Paid What Youre Worth 237

Become a Certified Master Inspector 246

InterNACHIs Estimated Life Expectancy Chart for Homes 248

A Final Word: Re-Investing Revenue Back into Your Business 263

BONUS: Inspection Riddles 264

Your Mission Statement

Sample Mission Statement:

Basically, a mission statement should state:

Building Your Business Identity

Your Mission Statement (and Mission) Refined

Forms of Business Ownership

Advantages of a Sole Proprietorship:

Disadvantages of a Sole Proprietorship:

Limited Liability Company (LLC)

"I formed a corporation or limited liability company. Now what?"

the disregard of legal formalities; and

InterNACHIs International Code of Ethics for Home Inspectors

lists of preferred and/or affiliated inspectors or inspection companies.

Read the Code of Ethics online at www.nachi.org/comsop.htm#9

Inspector Selection: A Real Estate Agents Duty

Almost Everything You Do Can Generate Leads

At the Tone, Please Hang Up and Call My Competitor

The Red Phone

Inspection Sales Script Generator

The SoundSmart Call Converter

Logos and Taglines for Inspectors

Leave Your Logo Design to a Pro

Logo Design Tips

Tips for Taglines

Have a Tagline for Each Service

Tips for Business Cards

You only get one chance to make a good first impression.

The Goal of a Brochure

Bad Brochures Un-Sell

Delivering the Message

Nothing to Brag About

Words That Sell

Other Photos & Images

Dont Preach to the Choir

Make Them Want You

Inspected Once, Inspected Right!

Certifications & Affiliations

Your Mission Statement 15

Inspector Selection: A Real Estate Agents Duty 26

Almost Everything You Do Can Generate Leads 27

At the Tone, Please Hang Up and Call My Competitor 28

Your Visitors Arrive with Baggage 51

A Goal Other Than Direct Sales 65

Every Door Direct Mail Service 84

Documents, Agreements and Sample Legal Language 150

Why Inspectors Should Take Continuing Education Courses 188

Inspection Excellence Through Education and Camaraderie 189

Get Paid What Youre Worth 237

Become a Certified Master Inspector 246

InterNACHIs Estimated Life Expectancy Chart for Homes 248

A Final Word: Re-Investing Revenue Back into Your Business 263

BONUS: Inspection Riddles 264