Coca
Coca
Coca
Coca-Cola is doing business in more than 200 countries. and doing business for
124 years. Coca-Cola is the top beverage company in the world. Coca-Cola
produces beverage like Coca-Cola, Sprite, Fanta, Diet Coke etc. This case study
based on Vietnam after the final phase of ware, Coca-Cola left the Vietnam and
again returned in 1994 and invest US $200 Millions for bottling plants and
committed additional invested US $200 Millions in 2012. It recognizes danger to
the communities and environment because Coca-Cola was consuming 2.4liter
water for producing 1 liter beverage in manufacturing process and through the
wastewater from production area to outside which was creating negative brand
image in front communities. therefore Coco-Cola immediately act on the call of
communities and thinking about communities how to provide safe and clean
water to communities. and plan for safe water projects on the basis of 3 Rs
Reduce, Recycle, Replenish and did hard work for community by donating water
projects and trained the community and school officials on maintenance of the
water system and educated them about water health and gave them healthy
lifestyle as well as Coca-Cola save water and facilitated clean water to the
community by less consumption of water production. and, they save their
business.