PSC Change Management Best Practices Guide 30 July FINAL - Doc - Change-Management-Best-Practice-Guide
PSC Change Management Best Practices Guide 30 July FINAL - Doc - Change-Management-Best-Practice-Guide
Change can be a time of exciting opportunity for some and a time of loss, disruption or
threat for others. How such responses to change are managed can be the difference
between surviving and thriving in a work or business environment. Change is an inherent
characteristic of any organisation and like it or not, all organisations whether in the public
or private sector must change to remain relevant.
Change can originate from external sources through technological advances, social,
political or economic pressures, or it can come from inside the organisation as a
management response to a range of issues such as changing client needs, costs or a
human resource or a performance issue. It can affect one small area or the entire
organisation. Nevertheless, all change whether from internal or external sources, large or
small, involves adopting new mindsets, processes, policies, practices and behaviour.
Irrespective of the way the change originates, change management is the process of
taking a planned and structured approach to help align an organisation with the change.
In its most simple and effective form, change management involves working with an
organisations stakeholder groups to help them understand what the change means for
them, helping them make and sustain the transition and working to overcome any
challenges involved. From a management perspective it involves the organisational and
behavioural adjustments that need to be made to accommodate and sustain change.
There are numerous models and theories about change management, and it is a topic
subject to more than its fair share of management fads and fashions. Popular
approaches include the linear, step by step methods exemplified by Kurt Lewins1 classic
three-phase model of change -- unfreeze, move or change, and refreeze, John Kotters2
popular 8 step change model, the McKinseys 7-S model3, and the ADKAR model4.
Other approaches such as Rosabeth Moss Kanters5 theories and change theories
based on derivatives of the Kbler-Ross6 model focus on the cultural and people aspects
of change. Each approach has its pros and cons, however no one framework is "best" in
all situations.7 Indeed it is not so much the actual model or theory that is important, but
more that the approach that is taken is relevant to the circumstances. In fact the best
change approaches appear to use and adapt aspects of various models to suit the
culture of the organisation and the context of the change. Fundamentally, the basic goal
of all change management is to secure buy-in to the change, and to align individual
behaviour and skills with the change.
Meeting milestones is not the primary determinant of the success of a change project.
Successful change also involves ensuring employees capacity to adapt to and work
effectively and efficiently in the new environment.
The underlying basis of change management is that peoples capacity to change can be
influenced by how change is presented to them. Their capacity to adapt to change can
shrink if they misunderstand or resist the change, causing barriers and ongoing issues.
The rationale is that if people understand the benefits of change, they are more likely to
participate in the change and see that it is successfully carried out, which in turn means
minimal disruption to the organisation.
While each public sector organisation needs to consider the best way to approach
change based on their particular cultural and stakeholder perspectives, factors common
to successful change management (in both the private and public sector) involve:
developing and documenting the objectives to be achieved by the
change and the means to achieve it.
1
Lewin Kurt, 1951 Field Theory in Social Science Dorwin Cartwright New York, Harper; 1958 Group Decisions and Social Change,
Readings in Social Psychology, New York, Holt Rinehart & Winston
2
Kotter John, 1998 Leading Change: Why Transformation Efforts Fail, Harvard Business Review
3
Developed by Tom Peters, Robert Waterman, Richard Pascale and Anthony Athos for McKinsey & Co.
http://www.12manage.com/methods_7S.html
4
Management research company Prosci first published the ADKAR model in 1998 after researching more than 300 companies
undergoing major change. This model describes five required building blocks for change to be realized successfully.
5
Kanter Rosabeth Moss, 1983 The Change Masters New York Simon & Schuster
6
Kubler-Ross Elizabeth, 1973 On Death and Dying Routledge. The stages of Kubler-Rosss model describe the personal and emotional
states that a person typically encounters when dealing with loss. Derivatives of her model applied in the workplace show that similar
emotional states are encountered as individuals are confronted with change.
7
Andrews Jane, Cameron Helen, Harris Margaret, 2008 All change? Managers experience of organizational change in theory and
practice Journal of Organizational Change Management, Volume: 21 Issue: 3.