MassChallenge Global Startup Competition

Country/
Count Team Name Industry Website Contact email Elevator Pitch
State
2010 Finalist Teams
Most web video is not transcribed because traditional
methods are cost-prohibitive, yet full text is the only
solution for video to be searchable, navigable, and
accessible for everyone. We combine automatic speech
recognition with human editing to deliver high quality
1 3Play Media High tech Massachusetts http://www.3playmedia.com [email protected]
transcripts cost-effectively. Unlike traditional
transcripts, ours are time synchronized; each word has
a time code, enabling search and interactive capabilities
leveraged by our embeddable plugins for our 50+
customers.

We convert sunlight into heating AND cooling for

buildings in a single, integrated solution. Our system
integrates proprietary PV/Thermal collectors, solar air-
conditioning, and software that proactively minimizes
7Solar Technologies, energy costs. The net result is a system that produces 4
2 Energy and Clean Technology Massachusetts www.7solartech.com [email protected]
Inc. times more energy per m2 of surface area than
standard PV and we offset the entire heating and
cooling load of a building. The ROI on our system is less
than 3 years and less than 5 years without government
incentives.

Abroad101 is a review website and marketplace for the

$40B global study abroad industry. Our mission is to
promote intercultural understanding and global
citizenship by fostering a safer, better-researched, and
most-meaningful study abroad experience for as many
3 Abroad101 High tech Massachusetts http://www.studyabroad101.com [email protected]
students as possible. Abroad101 empowers universities
with our market-leading evaluation tool and sells leads
connecting students with global experience providers.
We are a passionate team of individuals committed to
making a difference

Altaeros is making offshore wind energy cost

competitive with fossil fuels through a patent-pending
airborne wind turbine based on proven aerospace and
wind technology. Using a helium-filled shroud adapted
Altaeros Energies -
from the surveillance and telecom sectors, the Altaeros
4 Airborne Wind Energy and Clean Technology Massachusetts [email protected]
turbine safely harnesses the immense, untapped
Turbine
potential of high-altitude winds at utility scale. A
stronger wind resource and lower costs per turbine will
allow Altaeros to reduce the levelized cost of offshore
wind energy by 60%.

Software developers spend over 50% of their time

making sense of code. Tools today either require
significant training or require programmers to
laboriously go through code. Instead, Architexa helps
developers to easily understand, document, and discuss
5 Architexa High tech Massachusetts http://www.architexa.com [email protected]
design with coworkers. Based on a PhD from MIT, the
suite supports an intuitive but powerful approach that
allows UML diagramming to be code-centric instead of
model-centric by giving users an interactive exploratory
visualization platform.

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 MassChallenge Global Startup Competition
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State
2010 Finalist Teams
Aukera Therapeutics is developing a novel protein
therapy, to treat ALS (also known as Lou Gehrig s
disease), a rare but devastating neurodegenerative
disease that is rapidly progressive and invariably fatal,
Aukera Therapeutics, usually within 3-5 years. There is only one FDA
6 Life Science/Healthcare Massachusetts www.aukeratx.com [email protected]
Inc. approved drug for ALS which extends life only 2-3
months and has no effect on the symptoms of the
disease. Replacement therapy with Angiogenin, has
shown significant effect on both survival and motor
function in ALS mice studies.

7 AutoMob High tech Massachusetts [email protected] Not public at this time

Axios Biosciences, spun out of the Dana-Farber Cancer

Institute, is a startup company whose mission is to
improve oncology drug discovery and identify drugs
through a set of novel strategies and technologies,
including one recently published in Nature Medicine. We
8 Axios Biosciences Life Science/Healthcare Massachusetts www.axiosbiosciences.com [email protected]
are identify promising drugs that fail conventional
testing methods while rejecting drugs that are destined
to fail in late-stage clinical trials. We are positioned to
indentify new oncology drugs in a manner never done
before.

9 Back In Focus High tech Massachusetts www.backinfocus.net [email protected] Not public at this time

Bank Depot is a patented online mortgage options

comparison, approval and mortgage lifecycle
management system that provides customers the ability
to choose the best mortgage from the financial
10 Bank Depot Corp High tech Massachusetts http://wholesalehomerate.com/ [email protected] institution of their choice. Bank Depot system provides
customers unprecedented transparency into the entire
loan origination process and thus automatically
generates a certified AAA investment quality loan for
the first time in the history of mortgage business.

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 MassChallenge Global Startup Competition
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Count Team Name Industry Website Contact email Elevator Pitch
State
2010 Finalist Teams

Brass Monkey is at its core a networking library for

interconnecting mobile devices and computers over a
BrassMonkey local WIFI. Brass Monkey's primary use is as a
11 High Tech Massachusetts www.infrared5.com [email protected]
(formerly Infrared5) controller, where a mobile device, say an iPhone, uses
its built in controls to communicate to a web based
experience (Flash/Flex, Unity3D).

Cadio (rhymes with "radio") analyzes GPS data from

mobile phones to better understand consumer interests
and habits. Using a privacy-aware opt-in model, Cadio s
algorithms generate brand-relevant inferences about
12 Cadio, Inc. High tech Massachusetts www.cadiomobile.com [email protected] where people go and what they do, creating robust
predictions about future behaviors. Cadio s addressable
market includes consumer research and campaign
effectiveness monitoring, worth approximately $1.2
billion/year in the US alone.

Purification of proteins and vaccines is vital to

biotechnology. Innovation in this industry has lagged,
leading to manufacturing bottlenecks. This is especially
apparent in antibody production and rapid response
pandemic manufacturing. Chromatan has developed
13 Chromatan Life Science/Healthcare Massachusetts www.chromatan.com [email protected]
Continuous Countercurrent Tangential Chromatography
(CCTC) - a new column-free process that will
revolutionize the industry by providing a scalable,
disposable and cost saving (75%) alternative to existing
purification technologies

At CEI, we improve battery performance. Battery

inefficiency causes extra cost and limits charge time.
Our prototype extends Li-ion discharge time by 18%
and, with optimization, will exceed 25%. Our
Clean Energy proprietary process can take $1,500 cost out of a
14 Energy and Clean Technology Massachusetts www.clean-energy-innovations.com [email protected]
Innovations $10,000 electric vehicle battery for less than $200. This
value proposition will make hybrids and EV s more
accessible to the public. We will have $70MM revenue
by 2015 from cell phone and automotive companies
through use of our unique technology.

Evolve Foods is a nutrition-based, gluten-free food

company that uses ancient grains to provide innovative
products that are both convenient and delicious. The
company s first offering is a heat-and-eat hot quinoa
Cocomama (formerly cereal (think bowl of oatmeal) in three satisfying flavors
15 General Massachusetts [email protected]
Evolve Foods, Inc) that will be sold in single-serve pouches. The company
will target the nearly 60 million Americans who suffer
from food sensitivities as well as the millions of others
who are looking for a better, healthier way of
sustenance.

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 MassChallenge Global Startup Competition
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Count Team Name Industry Website Contact email Elevator Pitch
State
2010 Finalist Teams
Day 2 Night convertible high heel shoes allow women to
easily adjust their heel height in _ inch increments
going from a 1 _ kitten heel for walking to and from
Day 2 Night events (or for casual occasions) all the way up to a 4
Convertible High Heel sexy heel for a night out on the town. Our convertible
16 General Massachusetts www.convertible-heels.com [email protected]
Shoes by Candice heels allow women to feel comfortable, confident, and
Cabe sexy at all times while keeping their feet pain free.
We ve eliminated the need to bring extra shoes in your
purse while walking to work, traveling, or attending an
event.

Diagnostics For All uses a simple method of patterning

microfluidic channels into paper to create novel medical
diagnostics that costs only pennies. Paper automatically
wick fluids, meaning that no external pumps or
17 Diagnostics For All Life Science/Healthcare Massachusetts http://www.dfa.org [email protected] equipment are required and can test for multiple
analytes with just microliters of sample. This will enable
a new class of affordable but also highly functional
diagnostics for patients in low-income settings or at-
home testing and monitoring in higher-income settings.

Great teachers work relentlessly for those aha!

moments when their students eyes light up as they
grasp a concept. Drop the Chalk software empowers
teachers to measure their impact in the classroom by
quantifying their students academic growth. In short,
18 Drop the Chalk General Louisiana www.dropthechalk.org [email protected]
Drop the Chalk helps excellent teachers get even better.
This creates a paradigm shift around the use of data:
what was once considered a burden is now a means of
motivating teachers and highlighting their classroom
success on a daily basis.

Every day users post and share links to distribute ideas,

news and entertainment. Embedly changes the game by
providing the best technology to transform links into
engaging videos, images and media so that the most
19 Embed.ly, Inc. High tech Massachusetts http://embed.ly [email protected] relevant message is delivered to the most relevant
audience. Embedly is the new link; where users can
embed media to distribute ideas, and businesses can
reclaim their identity through the power of the
consumer.

Emergent streamlines the development of renewable

energy projects by integrating the host community into
the design process and sharing the financial benefits.
Our model revolutionizes an industry in which projects
20 Emergent Energy Energy and Clean Technology Massachusetts www.emergentgroup.com [email protected] that are technically and financially feasible are rejected
by the local populace due to their negative impacts. We
utilize unique design and financing methods to provide
significant incentives for the host community, building
local support and mitigating the risk of failure.

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 MassChallenge Global Startup Competition
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Count Team Name Industry Website Contact email Elevator Pitch
State
2010 Finalist Teams
Energesis is a biotechnology company developing
therapeutics for obesity and diabetes by targeting
brown fat. Our approach is a highly novel strategy
directed at increasing the body s ability to burn stored
Energesis fat. All previous attempts to combat obesity have
21 Life Science/Healthcare Massachusetts http://www.energesispharma.com [email protected]
Pharmaceuticals, Inc. focused on reducing energy intake, as opposed to
Energesis' approach of increasing energy expenditure.
Our management team brings a strong entrepreneurial
record together with world-class scientific, medical, and
product development expertise.

Enertaq, a category winner at the MIT Clean Energy

Prize, has developed a disruptive intelligent electricity
demand management system. Enertaq allows
commercial buildings to painlessly participate in
22 Enertaq Energy and Clean Technology Maryland www.enertaq.com [email protected] established markets for the most valuable electricity
grid reliability service for the first time. We have
secured agreements for pilot projects with Walmart and
a large international building controls company to
demonstrate our technology.

The $68 Billion fitness industry faces an intractable

membership crisis, with over 40% of new members
churning within 6 months. FitFriends wirelessly tracks
workout metrics and activities within the health club,
EveryFit (formerly enabling users to monitor performance while providing
23 High tech Massachusetts http://www.everyfit.com [email protected]
FitFriends) clubs with personalized and trended analytics to
engage, acquire, and cross-sell members effectively.
FitFriends has already received commitments from six
of the ten largest health clubs chains to demo the
solution in Summer 2010.

Imagine the day when needles are no longer used to

deliver drugs. Currently, diabetics inject themselves
several times a day with insulin. Breast cancer patients
sit at the hospital for up to an hour and a half to receive
24 Extend Biosciences Life Science/Healthcare Massachusetts www.extendbio.com [email protected] an intravenous infusion of Herceptin. Extend Biosciences
has a new innovative way to deliver complex drugs such
as these using a non-invasive needle-free skin patch.
This safe, painless technology will revolutionize drug
delivery as we now know it.

Fenugreen is a patented, inexpensive, natural, non-

toxic, and biodegradable food preservation technology
whose broad adoption promises to revolutionize the
food value chain, significantly reducing inventory,
transportation, and labor costs in a sustainable way.
25 Fenugreen General Massachusetts www.fenugreen.com [email protected]
Studies show that Fenugreen extends perishable food
shelf-life by 2-4x a potential step-change in the
productivity of the perishable food economy, in which
25% of food is lost (costing $1 billion in US) to food
spoilage annually (UN)

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2010 Finalist Teams
We use social media to make leading an informed active
lifestyle fun and motivating. FiVi.com has some of the
best (and growing) tools for logging, sharing, and
FiVi.com ... making
tracking activities. Anyone can model and upload a
health & fitness fun
26 High tech Massachusetts www.fivi.com [email protected] workout with rich media. As people use your workout,
and informed
we will rank the most effective training programs. Our
through social media
goal is to provide the most credible destination of peer
validated information on what works by tapping into the
collective intelligence of active communities.

Water scarcity is a growing world problem. Lower cost

methods are needed to purify water. FD Sonics is
developing a water purification technology that could
significantly disrupt the $55 billion industry. The
solution employs a novel acoustic filtration system
27 FloDesign Sonics Energy and Clean Technology Massachusetts [email protected]
which uses sound waves to remove particulate
contamination. Ozone production is then used to
sanitize and remove metals. This system is lower
maintenance, lower energy, requires no consumables,
and results in cost reductions.

Fluorescent Nanoscopy is a breakthrough technology for

optical microscopy suited for live cell imaging with tens
times enhanced resolution. It helps develop new drugs
and materials, achieve breakthrough results in
Fluorescent
28 Life Science/Healthcare Russia http://stereonic.com/ [email protected] fundamental research and to improve clinical and QA
Nanoscope
tests. This can be done by both increasing resolution in
cell research and increasing data density on surfaces of
microarrays. The technology has a strong IP protection
and gives an opportunity to create new markets.

Visual communication via computers could provide

significant quality of life improvements to seniors in
assisted living centers. But a very large segment of
today s population in senior communities cannot or will
29 g2gConnect High tech Massachusetts www.g2gconnect.com [email protected] not use computers. g2gConnect connects the
generations, allowing seniors and their families to richly
engage in each others lives, by providing senior-friendly
touchscreen kiosks and services to visually link seniors
to their remote family members.

30 GentleMed Life Science/Healthcare Maryland [email protected] Not public at this time

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 MassChallenge Global Startup Competition
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2010 Finalist Teams

31 Gramify High tech Massachusetts [email protected] Not public at this time

Today over 14,000 reverse vending machines (RVM)

collect valuable data each time a bottle or can is
recycled. greenbean will show consumers their
individual impact in real time for each material to a
smartphone and online account and refund their bank
32 greenbean recycle Energy and Clean Technology Massachusetts www.greenbeanrecycle.com [email protected]
account as soon as a bottle or can is recycled. Providing
real time consumer generated metrics to towns,
facilities and beverage distributors will help them reduce
land fills, solid waste costs, and manage their product s
carbon lifecycle.

Currently, hand hygiene compliance in hospitals is less

than 50% nationwide. HanGenix will bring to market an
innovative, patent pending hand hygiene solution to
help hospitals improve hand hygiene compliance. There
are more than 2 million hospital acquired infections in
33 HanGenix High tech Massachusetts [email protected]
the United States annually resulting in more than
90,000 deaths. The HanGenix solution tracks hand
hygiene compliance and reminds caregivers to wash /
sanitize their hands improving compliance across the
facility.

HomeHubBub is a web hosted, subscription based,

social CRM application for Mortgage Brokers. The
system facilitates a constant dialog between the Broker
and his customer base of Borrowers through automated
emails and personal web accounts that are created for
34 HomeHubBub High tech Massachusetts [email protected]
every Borrower. The system automatically discovers
and prioritizes organic leads for the Brokers; and
presents savings opportunities to the Borrowers. This
solution can double the revenue of the the Mortgage
Broker.

Honor Our Troops

35 General Arizona www.honorourtroopsusa.com [email protected] Not public at this time
Inc.

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2010 Finalist Teams

36 HuddleHub, Inc. High tech Massachusetts http://www.huddlehub.com [email protected] Not public at this time

hydroGEN Technologies is commercializing a novel

technology that leverages energy stored in waste to
produce low cost, predictably priced high purity
hydrogen. High purity hydrogen is a $10B market and is
hydroGEN primarily produced through the reformation of price
37 Energy and Clean Technology Massachusetts [email protected]
Technologies volatile natural gas and the electrolysis of water. The
high price is due to purification steps and high
transportation costs. Our advantages include low cost
energy input and scalability allowing for onsite
generation at competitive prices.

Incidence of wound infections is a major economic and

healthcare burden, with ~7M Americans/ yr diagnosed
with a chronic wound. ImBed has developed
antibacterial silver coatings that can be integrated in
biologic wound dressings at the end of their established
38 ImBed BioSciences Life Science/Healthcare Wisconsin www.imbedbio.com [email protected]
manufacturing lines. ImBed thus enable development of
hybrid dressings that promote cell growth and
simultaneously prevent infections- dressings that are
Easy on skin, hard on bacteria and reduce patient pain
and treatment costs.

39 inStream Media General Massachusetts http://www.instreamglobal.com [email protected] Not public at this time

If a picture is worth a thousand words, what about the

other information related to that image? Invizual is a
simple, seamless enterprise solution for capturing
images and their respective metadata. Images and their
40 Invizual High tech Massachusetts www.swarmplistic.com [email protected] contextual information (time, location, IMEI, etc) are
captured through a light handheld app and then
transmitted to a server, where they are processed,
filed, and indexed for later use. Invizual works quietly
behind the scenes so you don't have to.

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 MassChallenge Global Startup Competition
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Count Team Name Industry Website Contact email Elevator Pitch
State
2010 Finalist Teams
The JoyTunes group was formed in 2009 with the vision
of revolutionizing the way people learn and interact with
music. Our unique patent pending technology
introduces instrument-activated computer games for
41 JoyTunes High tech Israel www.joytunes.com [email protected] fun and education, dramatically shortening the
instrument learning process. By combining the
traditional world of music with the ever growing world
of computer games, music making becomes easier and
more accessible than ever before.

jumpFare matches airlines that have empty seats 1 in

every 5 seats flies empty with opportunistic travelers
looking for great deals on short-notice trips. For
travelers jumpFare is user-friendly: a transparent, risk-
free way to land steep discounts on flights departing in
42 jumpFare General Massachusetts [email protected]
a week or less, a time frame where flying is typically
cost-prohibitive. For airlines jumpFare is profitable yet
pro-consumer: a real-time auction system generating
queues of passengers ready to fill would-be empty
seats.

Kigo Kitchen is a premier fast-casual restaurant concept

providing fresh, fun, Asian-inspired food through a
streamlined, low-cost, superior quality menu.
Combining a focused list of fresh vegetables, starches,
proteins and sauces, customers are able to create an
43 Kigo Kitchen General New Hampshire [email protected]
unlimited array of flavor profiles. At our core, Kigo
Kitchen is a socially conscious enterprise that seeks to
strengthen communities with every meal sold. At Kigo
Kitchen, we serve our colleagues, our customers and
our communities.

You know that "You must reboot to install new updates"

message? Ksplice has developed technology that can
install those updates, without rebooting. Rebooting for
updates is pervasive and painful: downtime has real
44 Ksplice, Inc. High tech Massachusetts http://www.ksplice.com [email protected] financial cost. But not updating is exposing yourself to
security risks: 90% of attacks take advantage of
vulnerabilities you'd be secure against if you kept up to
date. So Ksplice is a lifesaver for IT administrators: just
ask our 100+ customers. Rebooting is obsolete!

Leiva Learning Strings provides a method for teaching

students how to correlate musical notes to the
cumbersome fingering positions of any stringed musical
instrument by color-coding each note. The seven
different colors are set to match the seven natural notes
45 Leiva Strings Inc. Social Impact North Carolina www.leivastrings.com [email protected]
(A,B,C,D,E,F,G,) in music theory. With our patented
Learning Strings, individuals can learn to play and read
sheet music by matching colors making stringed
instruments as fun and easy to learn as they are in the
video game Guitar Hero .

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 MassChallenge Global Startup Competition
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State
2010 Finalist Teams
Every day LiveProud is saving the world - by taking
some of the 26 full-to-the-brim Fenway Parks worth of
plastic waste sent to landfill each year - and creating
high-performing sportswear for people who get "green"
most: niche sports' athletes everywhere. By using
46 LiveProud Group Social Impact Massachusetts http://www.liveproudgroup.com [email protected]
100% recycled content direct from landfills, and organic
fibers derived through carbon-saving processes, we're
able to create a huge impact that makes a real
difference on our planet - while keeping the wearer cool
and comfortable.

Local issues matter, but often local government is only

influenced by those with the time to spend hours in
meetings. The Internet has transformed media, but
online content is scattered and filled with anonymous
47 Localocracy High Tech Massachusetts http://localocracy.org [email protected] ranting and clutter, especially at the local level. We
partner with local media and government, providing a
website where registered voters using real names can
vote on local issues and rank the best reasons for
supporting their side. Video @ bit.ly/db7ZM6.

Localytics offers the most powerful mobile analytics

platform, giving mobile app publishers for iPhone, iPad,
Android and BlackBerry the tools they need to build
more successful and profitable applications. Founded
48 Localytics High tech Massachusetts www.localytics.com [email protected]
and led by mobile and application analytics experts,
Localytics provides the only real-time service, session-
level detail and the data access demanded by top
mobile application publishers.

Loudcaster enables anyone to build interactive online

radio stations. We monetize by selling tools to DJ's, and
49 Loudcaster High tech Massachusetts http://loudcaster.com [email protected] advertising over the radio network's aggregated
audience. The future of radio is online, not in satellites
and towers.

New England has all the means required to create high-

growth companies, yet our success rate is relatively
low. We need better access to people and resources
that advance high-growth. However, events that
provide access are not easy to find quickly, to find
50 Meet Impact Social Impact Maine www.MeetImpact.com [email protected]
reliably and are hard to evaluate for your needs.
IMPACT learns your specific needs then automatically
qualifies and recommends both events to attend and
key people to meet, empowering you to achieve and
sustain high-growth innovation here.

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2010 Finalist Teams
Google maps can zoom in to see a building's roof. What
if you could zoom INTO the building? On your phone.
Our platform allows detailed mapping of large indoor or
small outdoor locations on mobile phones. Any place
Mobile Guide
51 High tech Massachusetts [email protected] that currently has a nice brightly colored paper map
(tentative name)
would be better served with an interactive location-
aware map on your phone - with lots of info about each
item on the map. Add in social media integration,
location-based advertising, friend-finding, and more.

Mogo is a front-end testing tool for helping companies

52 Mogoterra, Inc. High tech Massachusetts http://mogotest.com [email protected] ensure that their websites look and behave consistently
across all major web browsers and platforms.

My Life List_ is focused on helping people to achieve

their major life goals. Through our award-winning web
platform, www.mylifelist.org, the company guides
people to realize their life goals by creating a life list.
Using a trademarked methodology and intuitive goal
53 My Life List LLC Social Impact California http://www.mylifelist.org [email protected]
enabler technology, our website achieves significant
depth of engagement and action highly valued by our
advertising partners. Having spent over $250K in
development and backed by a strong team, we are well
positioned for growth.

mypaperlessbills (MPB) is a MA based green startup

company that aims to convert 1% of the 18.6 billion US
paper bills to paperless by the end of 2015. We built the
central online repository, where customers store, access
54 mypaperlessbills High tech Massachusetts www.mypaperlessbills.com [email protected] and organize all their (home) bills conveniently and
securely for record keeping, tax and payment purposes.
MPB addresses a market in excess of $13.3B in US
alone and its business model aligns the incentives of the
service providers, environmental partners and users.

MySuperMe is a social gaming website that ignites kids

to WANT to be healthy by associating online games and
social interactions with healthy habits. Making health
fun for ages 7-11 (30% overweight (US), avg 10
hrs/day on entertainment media, $40B in purchasing
55 MySuperMe High tech Massachusetts [email protected]
power) MySuperMe sells devices for measuring physical
activity/healthy eating, and advergaming to health-
oriented vendors. Different from education based
programs and Wii games; MySuperMe makes OFFLINE
healthy choices fun and rewarding.

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2010 Finalist Teams
Small businesses account for 90% of all businesses in
Africa. However they lack access to working capital due
to the underdeveloped financial service sector. Building
on transformational innovations of mobile money in
Kenya, Nairobi Capital, Inc. offers competitive short-
56 Nairobi Capital, Inc. High tech Massachusetts http://www.nairobicapital.com [email protected]
term lending and business knowhow to qualified small
businesses and individuals. We are building islands of
high-tech electronic community banks that connect the
global capital markets to Africa s engines of economic
growth.

NanoLab brings world-class molecular diagnostics into

the point of care market. We have a patent pending
device capable of becoming a fully featured platform
diagnostic tool. We also have an attractive, $1.2 billion
57 NanoLab Life Science/Healthcare Pennsylvania www.nanolabdx.com [email protected] initial market with cardiac enzyme panel tests to
diagnose heart attacks. We use nanoscale magnetic
sensors and tags to achieve sensitivities over 20 times
greater than the current gold standard, with results
available in 15 minutes in a purely portable package.

We are an online platform whose products, brand &

content informs the modern consumer about
nutrition/wellness. Our organic chocolates, news-rich
website & outbound newsletters contain well edited, fun
nutrition content & playful graphics that are selected to
58 Naughty Nutritionist General Massachusetts www.naughtynutritionist.net [email protected]
appeal to the busy Gen X/Gen Y consumer who wants to
be healthy but won t sacrifice fun. We are similar to
Daily Candy & LuLu Lemon who also built brands around
community. We elevate nutrition to make it a
mainstream, hip lifestyle choice

BigBroadband.Net is using a “freemium” business model

and user-owned equipment to radically change the way
broadband Internet is delivered in the US. We offer
Netblazer
FREE broadband Internet access to anyone willing to
59 High tech Massachusetts http://bigbroadband.net [email protected] purchase a low cost (< $250) wireless node, place it
(Formerly
near a window, and entrust node management to
BigBroadband.net)
BigBroadband.Net. This node provides secure internet
access just like a cable modem or DSL… only faster and
free!

In the $20 billion online apparel market, high

merchandise return rates(35-50%) and low online sales
are two major problems. NetVirta s free at-home body
scan is the solution! Consumers take 8 pictures around
themselves to create precise 3D body scans. Body
60 NetVirta, LLC High tech Massachusetts [email protected]
measurements and fitting simulations are based on the
body scans. We provide services to the online apparel
industry to solve fit issues, increase online sales,
decrease merchandise returns, and assist with
personalized apparel marketing.

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2010 Finalist Teams
Neumitra is developing a wearable biosensor and
supporting software to monitor and detect anxiety
episodes based on a patient s symptoms. The sensor
collects continuous stress-based data. Our software
examines their real-time physiological signals and
61 Neumitra Life Science/Healthcare Massachusetts www.neumitra.com [email protected]
presents anxiety therapies linked to clinical efforts. For
the millions of people suffering from anxiety disorders,
this personalized therapeutic aid provides a long-term
approach to managing their symptoms and when they
strike as daily stressors.

NeuroScouting leverages the latest advances in applied

neuroscience to improve the performance of athletes.
Our team of neuroscientists develops cutting-edge video-
game based software to directly train the brain
networks underlying elite hand-eye coordination. These
62 NeuroScouting Life Science/Healthcare Massachusetts www.neuroscouting.com [email protected]
game-changing diagnostic and training tools have been
validated and implemented with a leading MLB team.
Our technology is now ready to be introduced to the
high-revenue pro and amateur markets to give athletes
a scientific edge.

There are over 1.12M retail establishments in the US

spending over $3.4 billion a year on thermal receipt
rolls to formalize their transactions with customers. This
is a wasteful and resource intensive approach (trees,
63 Niize High tech Massachusetts www.niize.com [email protected] oil, water). We provide all tiers of the global retail
sector solutions for viable digital alternatives to
traditional transaction records (paper receipts), enabling
a deeper connection and understanding with customers
while taking action for sustainable business practices

Application developers, have suffered with time-

consuming difficulty of getting applications out onto the
web. We knew there had to be a better way. When we
formed at Startup Weekend Boston, we began an effort
to create what application developers need: a fast,
64 NodeRabbit High tech Massachusetts http://noderabbit.com [email protected]
painless, no-fuss service to get applications onto web
servers, with flexibility to use any cloud-hosting
provider in one click. We help app developers "Go-Live
in Five" so they can get back to what they're meant to
do create great apps.

Biofilms, slimy communities of bacteria, cause

biofouling, corrosion, energy inefficiency, diseases and
$22B in annual costs. Current treatments are toxic,
corrosive and environmentally damaging. We have
developed a first-in-class anti-biofilm solution that is
65 Novophage, Inc. Life Science/Healthcare Massachusetts www.novophage.com [email protected]
green and highly effective against biofilms. Our solution
is enabled by expertise in synthetic and systems biology
and can be combined with existing antimicrobials to
eradicate industrial and environmental biofilms, a $2.2B
market.

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 MassChallenge Global Startup Competition
Country/
Count Team Name Industry Website Contact email Elevator Pitch
State
2010 Finalist Teams
Open Runway is a fashion 2.0 retailer changing the way
women shop via a social commerce experience. Open
Runway connects shoppers to emerging designers
through crowdsourced design contests, and empowers
66 Open Runway,Inc. High tech Massachusetts www.openrunway.com [email protected]
women to customize and purchase their own made-to-
order fashion using our interactive design studio. The
initial product category is shoes, to be followed by
handbags, accessories and apparel.

Orthogonal is a specialty chemicals company selling a

chemical called a photoresist which will be used by
electronics manufacturers to produce the next
generation of electronics - organic electronics. By using
67 Orthogonal Inc High tech New York www.orthogonalinc.com [email protected] Orthogonal's products, electronics manufacturers will
save money by dramatically reducing their usage of
energy and toxic chemicals while producing higher-
priced electronics which are more portable, rugged and
energy-efficient.

OsComp Systems is commercializing a breakthrough IP-

protected compression technology that will revolutionize
the natural gas (NG) industry. Our cleaner, higher
efficiency hybrid rotor compressor technology allows for
shut-in gas wells, unviable due to low gas prices, to
68 OsComp Systems Energy and Clean Technology Massachusetts www.oscomp-systems.com [email protected]
produce profitably again. The technology has
applications in other industries such as industrial air,
energy storage, refrigeration, small scale CCS, among
others. Experienced engineers and managers in O&G
lead the venture.

1.1 Billion people do not have access to clean drinking

water; 3.5 million die every year as a result. Clean
water is difficult to come by; used soda bottles that
clutter our planet are not. OsmoPure up cycles this
trash into simple and effective water filtration systems
69 OsmoPure Social Impact New Hampshire http://osmopure.com/ [email protected]
that are vital to life in disaster situations and
commercially attractive for recreation. We aim to ease
the water crisis with a profitable business that will
remain strong when efforts running only on good will
have dried up.

80% of the $23B healthcare cost of diabetic

complications could be eliminated with diligent
monitoring of blood glucose. To solve this problem, we
have developed our Releyent Contact Lens, which will
PCCA Technologies, enable diabetics to simply look into the mirror or use
70 Life Science/Healthcare Pennsylvania [email protected]
Inc. their smart phone to continuously monitor their blood
glucose. We will profit in the $8.8B market by creating
the customer expectation of continuous, convenient,
discreet, and pain-free blood glucose monitoring by
simply wearing a contact lens.

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 MassChallenge Global Startup Competition
Country/
Count Team Name Industry Website Contact email Elevator Pitch
State
2010 Finalist Teams
With 40 million acres of lawn, America s biggest crop is
grass. Lawn and garden is an $8 billion industry. Health
magazine named your lawn the most toxic place in your
home! Our patent-pending seed (slow growing, no
watering, no chemicals) is transforming lawn care,
71 Pearl's Premium, Inc. General Massachusetts www.pearlspremium.com [email protected]
saving billions of dollars, making us healthier, cutting
water waste and protecting our environment. Sold
online and through 80 Whole Foods Markets, our seed
has garnered dozens of positive reviews and is already
in over 4,000 lawns.

peerTransfer is an online international money transfer

and global payments start-up out of MIT. As an
alternative to international bank wire transfers, it
72 peerTransfer High tech Massachusetts www.peerTransfer.com [email protected]
provides individuals and businesses with a lower cost
and more convenient way to send and receive money
between international bank accounts.

We have developed groundbreaking technology that

allows for extremely low-cost, mobile, fast, and
automated diagnosis of the most common refractive eye
disorders: myopia, hyperopia, astigmatism and
presbyopia. Uncorrected refractive errors are the 2nd
73 PerfectSight Opticals Life Science/Healthcare Massachusetts [email protected]
leading cause of blindness worldwide, affecting over 600
million people around the world and causing
productivity losses over $88 billion. Our technology can
capture a dominant share of this value while making a
significant impact on lives.

Primus brings synthetic biology to the production of fine

chemicals. Founded by MIT and Harvard researchers,
Primus' tech reduces the cost of producing valuable
chemicals by 10X, with implications for industries from
health to food and nutrition. We identified a set of
74 Primus Life Science/Healthcare Massachusetts [email protected]
applications with a collective market over $2B. Primus is
seeking funding for a demo for one application -
shikimic acid that is a critical precursor for the
production of Tamiflu, the most effective anti-viral for
influenza.

75 Privo Technologies Life Science/Healthcare Massachusetts www.privotechnologies.com [email protected] Not public at this time

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 MassChallenge Global Startup Competition
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State
2010 Finalist Teams

Imagine if you had one website that centralized your

entire life for you. A single place where you could go to
get YOUR information - Facebook notifications, netflix
76 Project Jarvis High tech Massachusetts www.projectjarvis.com [email protected]
activity, package & flight tracking, cell phone service
notifications, your bills, etc. Your entire life in one feed.
After all, it's your world and it should come to you.

In the U.S., 5-10% of all patients contract at least 1

Hospital-Acquired Infection (HAI) during their stay. This
leads to over 99,000 deaths per year. Currently, there
are no commercially viable screening devices designed
Proximity Health for the point-of-care setting. Proximity Health aims to
77 Life Science/Healthcare Massachusetts [email protected]
Solutions develop a silk-based screening device to rapidly identify
and isolate infected patients. The mission of our
company is to reduce infection rates, associated
healthcare costs and most importantly, unnecessary
deaths.

78 Pushpins High tech California pushpinsapp.com [email protected] Not public at this time

Rally Point Webinars,

79 High tech Massachusetts http://www.rallypointwebinars.com [email protected] Not public at this time
LLC

Rate It Green is a green building directory, peer-review

resource and online community. The company aims to
further accelerate industry growth by facilitating
information sharing and exchange. Companies list
Rate It Green
products and services on the site, and their clients
80 (www.rateitgreen.co Energy and Clean Technology Massachusetts http://www.rateitgreen.com [email protected]
share their experiences with others through reviews and
m)
planned social networking. Rate It Green publishes
Green Building 101, a green building information
resource guide. Basic Company Listings are free, as is
Community Membership.

8/19/10 Page 17
 MassChallenge Global Startup Competition
Country/
Count Team Name Industry Website Contact email Elevator Pitch
State
2010 Finalist Teams
Relay has developed a software platform that will save
the pharmaceutical industry hard and soft costs
associated with identifying and evaluating scientific
innovation. The software draws on sophisticated
Relay Technology algorithms to analyze publications, clinical trials,
81 High tech Massachusetts www.relaytm.com [email protected]
Management, Inc. intellectual property, and commercial potential. Relay
has several paying customers in the pharma industry
and academia, and will generate revenue through
software subscriptions, online transactions, and
consulting projects.

Building off its founding team s successes in car sharing

and collaborative lending, RelayRides is the world s first
p2p carsharing service. Without the high fixed costs of
owning and maintaining cars, RelayRides can grow
faster on less capital than traditional competitors, while
82 RelayRides General Massachusetts http://relayrides.com [email protected]
also being able serve less dense areas that others
cannot profitably. Car owners can not only make
thousands of dollars per year, but renters will be
treated to rates significantly lower than competitive
services .

Remcore s first patented technology was developed to

help improve the quality of life for people using
supplemental home oxygen. Remcore developed a
system that allows patients to remotely change their
oxygen flow rate based on activity to improve quality of
83 Remcore Life Science/Healthcare Massachusetts www.remcoreo2.com [email protected]
life and use stored oxygen more effectively. Remcore s
second patented technology provides a product to
industrial users requiring extremely accurate flow
control with the ability to change the flow rate by
remote control.

Have you ever tried to rent anything? Finding and

booking rentals is a pain - no rental stores let you order
online, and finding the information you need is time
84 Rentabilities High tech Massachusetts http://www.rentabilities.com [email protected] consuming. Rentabilities makes renting easy. Come to
our site, research rentals, and get quotes from stores in
your area. Then, choose a store and book online - all
without picking up the phone.

Rentcycle lets users search, compare and rent anything

online. This online marketplace connects consumers
with more than 30,000 rental businesses offering
everything from power tools to cameras to bicycles.
This web-based solution is accessible from anywhere
85 Rentcycle High tech California http://www.rentcycle.com/ [email protected]
and allows for easy discovery, reservation management
and booking around the clock! Often called OpenTable
for the rental industry, Rentcycle was recently named to
Entrepreneur Magazine's list of Top 100 Companies to
Watch in 2010.

8/19/10 Page 18
 MassChallenge Global Startup Competition
Country/
Count Team Name Industry Website Contact email Elevator Pitch
State
2010 Finalist Teams
Resolute Marine Energy, Inc.'s goal is to complete
development and commercialization by 2012 of a wave-
driven seawater desalination system that operates
completely off-grid and fills a huge gap in the market
Resolute Marine for seawater desalination systems. We re seeking a two-
86 Energy and Clean Technology Massachusetts www.resolutemarine.com [email protected]
Energy, Inc (RME) tranche investment of $3.4M for additional IP protection
and pilot-scale trials with a prospective customer in
South Africa. By 2014, we will achieve $12 million of
cumulative net income, serve more than 900,000
people.

Samanta Shoes creates life changing experiences for

women who have trouble finding stylish shoes in their
size. The US footwear industry consists of annual retail
revenue of $40 billion, however top brands are reluctant
Samanta Shoes to cater to the oversize women s shoe market. Samanta
87 General New York www.samantashoes.com [email protected]
(Samanta, LLC) recently signed an agreement with Amazon.com, and
has sold them over $600,000 in large size women's
shoes in 2010. Samanta is seeking $500,000 to
relaunch their retail website, increase inventory levels,
and restructure debt.

88 Savinz High tech New Hampshire savinz.com [email protected] Not public at this time

US healthcare providers face a crisis: There are 200K

unfilled nursing positions now and this will quadruple by
2020. This causes high turnover from burnout and job
switching, leading to a $60B annual cost to the system.
As this problem intensifies, labor strikes, mortality, and
89 Schedulist.com High tech Louisiana www.schedulist.com [email protected]
lawsuits will increase, causing systemic failures.
Schedulist puts tools in the hands of hospitals to help
them increase nurse job satisfaction, drive turnover
down, and insulate themselves from the imminent
crisis.

90 ScholarPro Inc. Social Impact Massachusetts www.scholarpro.com [email protected] Not public at this time

8/19/10 Page 19
 MassChallenge Global Startup Competition
Country/
Count Team Name Industry Website Contact email Elevator Pitch
State
2010 Finalist Teams
Seeding Labs creates opportunities for scientists in the
developing world to conduct world-class research. We
work with U.S.-based corporate and academic partners
to reduce environmental impact at home and provide
91 Seeding Labs Social Impact Massachusetts www.seedinglabs.org [email protected] affordable and appropriate surplus equipment to
talented and ambitious scientists abroad. By
transferring equipment from scientists to scientists we
connect colleagues to share expertise and pursue new
research that benefits the entire global community.

signedOn inc enables anyone to create a modern,

interactive website incorporating the latest social media
without requiring the services of a developer. For SMB
managers, our technology means less time and money
92 signedOn inc High tech Massachusetts www.signed-on.com [email protected] spent on developing an internet presence so that more
can be spent on their core business. We have a demo
operating on our platform today and a backlog of SMB
customers we plan to start to address in 2010 Q3.
Breakeven is anticipated within 2 years.

Upwards of 78% of the final product cost for solar

panels are tied up in materials. To have a large impact
on this $40 billion industry, this is the area that needs
to be addressed, and that is exactly what Silicon Solar
Silicon Solar Solutions is doing. Our process, protected by 5 patents,
93 Energy and Clean Technology Arkansas www.siliconsolarsolutions.com [email protected]
Solutions can reduce the manufacturers cost-of-goods sold by
26% allowing a single manufacturer to save over $200
million in a single year. We have met with our
customers to solicit feedback and raised over $400,000
in seed fund

SkinnyTrip makes companies more profitable by giving

employees incentives to spend less money on business
travel. Employees are given points when they select
94 SkinnyTrip High tech Massachusetts http://www.skinnytrip.com [email protected] flights, hotels, and rental cars that lower expenses. The
points can be exchanged for thousands of different
prizes, including name brand merchandise and vacation
packages. Lower costs. Happier employees. SkinnyTrip.

Solar Engineering Solution (SES) offers breakthrough

solar thermal technologies to deliver clean and cost-
efficient cooling and heating solutions for commercial
buildings. Heating, cooling, and hot water account for
Solar Engineering more than 40% of total energy use in buildings (over
95 Energy and Clean Technology Massachusetts energyses.com [email protected]
Solutions Inc $170 B/yr), and represents 10% of US CO2 emission.
Our solar thermal collector, smart control and other
innovations, enable building owners to achieve payback
within 3-5 years by a typical 85% reduction in energy
operating costs.

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 MassChallenge Global Startup Competition
Country/
Count Team Name Industry Website Contact email Elevator Pitch
State
2010 Finalist Teams
SolSolution s_mission is to simultaneously generate
clean electricity and improve the quality of education in
underprivileged schools._We adapt the proven, for-
profit, solar Power Purchase Agreement model to make
96 SolSolution, Inc. Social Impact Massachusetts http://www.sol-solution.org [email protected] SolSolution a high-impact social enterprise. Instead of
distributing profit to shareholders, we reinvest it into
school budgets. We are planning a Dorchester, MA pilot
installation._Our vision is to install 1GW of capacity by
2020 and shift >$800M to educational budgets by 2040.

Targeting the $75B global counterfeit market, Sproxil s

Mobile Product Authentication" (MPA) provides anti-
counterfeiting & market intelligence solutions to
companies in emerging markets. Upon purchasing an
MPA tagged product, consumers reveal & text a code.
97 Sproxil High Tech Massachusetts http://sproxil.com [email protected]
MPA replies about the product s authenticity.
Companies reduce counterfeiting, capture market
intelligence data & can also place embedded ads in the
replies. Currently operating in Nigeria for pharma, we
generated over $300k in rev Q1 2010.

Starching introduces starch plastic products to the

market with structural properties superior to the
competition. The first product we manufacture will be
loose fill packaging foam. Through simple processes and
98 Starching General New Hampshire www.chihow.com [email protected]
with inexpensive and fully renewable raw materials we
are able to manufacture starch plastic products which
offer resistance to moisture while maintaining the
critical property of 100% biodegradability.

StorageByMail.com is a unique alternative to traditional

self-storage warehouses. It enables customers to ship
packages to and from a centralized warehouse using
prepaid shipping labels and online inventory
management. Customers only pay for they space they
99 StorageByMail.com High tech New Jersey http://www.storagebymail.com [email protected]
use and can access their boxes anytime and anyplace
via return delivery. Unlike the self storage industry,
which seeks to rent real estate to its customers,
StorageByMail.com is a storage services company
designed to make storage easy.

We are a medical device R&D firm specializing in

diagnostic and therapeutic tools for connective tissue
dysfunction, e.g., lower back pain, and scar adhesions.
We have raised nearly $2mm in funding, with several
patented products currently in animal or human trials.
100 Stromatec LLC Life Science/Healthcare Vermont http://www.stromatec.com [email protected]
We have customer preorders from respected
institutions. We intend to license manufacturing and
sales to a strategic partners. Both the scar ablation and
connective tissue diagnostic markets are both over $1B
in size.

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 MassChallenge Global Startup Competition
Country/
Count Team Name Industry Website Contact email Elevator Pitch
State
2010 Finalist Teams
Symmetric Computing has developed software that
changes the way technical computing will be done
forever. We have created a completely new and unique
operating system enhancement for Windows, Unix,
Symmetric Linux etc. This enhancement transforms a network
101 High tech Massachusetts www.symmetriccomputing.com [email protected]
Computing, Inc. connected cluster into a homogeneous compute
platform. With our kernel modification, all the
processors and memory within a cluster, are controlled
under one OS image transforming a commodity based
cluster into a true distributed SMP supercomputer.

Take on life gives customers the ability to express

themselves and belong to a community. We offer
inspirational user submitted stories that advise and
empower readers to not settle or succumbed to life's
challenges. Our clothing line exemplifies this through
102 Take on Life Social Impact Massachusetts http://takeonlifenow.com [email protected]
the message, Take on life, by utilizing lemons in many
of our unique and creative designs. It is our absolute
belief that life is not without its challenges and that
these challenges give us opportunity to enrich our
quality of life.

TaskPoint is easy to use online project management and

collaboration software. Launched in October 2009 under
the name PMP HQ it is currently used by customers
from the USA, UK and EU representing a wide variety of
industries and we anticipate rapid growth as the
103 TaskPoint High Tech Massachusetts http://www.taskpoint.com [email protected]
percentage of businesses that expect to spend at least
quarter of their tech budgets on online software will
jump from 23% in 2008 to 45% in 2010 according to
IDC. It was listed in top 10 web project management
tools by ComputerWoche.d

Teleos Solar will revolutionize the PV market with our

proprietary crysflex manufacturing technology that will
enable production of solar cells at greater than 20%
efficiency and module production costs approaching
104 Teleos Solar Energy and Clean Technology Massachusetts www.teleossolar.com [email protected] $0.50 per watt using earth abundant materials. We
expect competitive advantages in efficiency and
production costs over projected roadmaps of existing
thin film and silicon technologies leading to $50M in
annual sales in 5-7 years and $500M by 2020.

ThinkLite LLC is an efficiency firm that provides energy

efficient lighting solutions to businesses and households
at no upfront cost. ThinkLite uses advanced
technologies to measure energy consumed by lighting;
and provides turnkey solutions: audits, analysis,
105 ThinkLite Energy and Clean Technology Massachusetts www.ReThinkReLite.com [email protected]
products, installation, warranties, and guaranteed
energy savings that reduce monthly lighting costs by up
to 80%. In exchange for their services, ThinkLite
receives a percentage of the guaranteed monthly
savings realized by the customer

8/19/10 Page 22
 MassChallenge Global Startup Competition
Country/
Count Team Name Industry Website Contact email Elevator Pitch
State
2010 Finalist Teams
Trace Bio Analytics brings powerful intellectual property
and top academic credentials to the vast and rapidly
growing field of trace analysis by mass spectrometry.
Indications of the promise of our technology include the
following: we are selling a unique test to Pfizer for use
106 Trace Bio Analytics Life Science/Healthcare Massachusetts [email protected]
in drug development as part of a pilot program that
continues to expand, and we have a novel, patent-
protected device for sample preparation in mass
spectrometry that has been awarded STTR phase I and
II grants.

ViThera develops new drugs based on engineered

beneficial bacteria. Our lead product VT201 targets IBD,
such as Crohn's or Colitis, a significant unmet need, and
addresses a $10bn/yr market. VT201 is a food strain
107 ViThera Laboratories Life Science/Healthcare Massachusetts www.vitheralabs.com [email protected] bacterium (Lactococcus Lactis, typical component of
cheese) engineered to express an anti-inflammatory
protein which controls inflammation in the gut-after oral
intake of the therapeutic bacteria. We have a uniquely
experienced team and strong exclusive IP position.

Car crashes by distracted drivers are on the rise. Most

people have witnessed the problem and some admit to
having done it themselves. This is a global problem with
no current solution. Insurance companies pay out
billions in claims. Texting bans and pledges don't work.
108 Wheel Watcher Inc. High tech Massachusetts [email protected]
Most employees are forbidden to text at work, so they
do it in their cars. The problem is so ingrained in our
culture, that it will require a hardware solution. The
Wheel Watcher(tm) steering wheel cover solves the
proble

Zazu is the smartest damn alarm clock. Zazu runs on a

user's Smartphone and replaces their alarm clock with
an application that verbally reads them their calendar,
weather, email, news and favorite blog posts as they
109 Zazu High Tech Massachusetts www.getZazu.com [email protected]
get prepared for the day. Using RSS feeds and iCal
formats, we are able to accept virtually any user s
information to ensure they hear just what is important
to them.

Zyrra uses mass-customization technology to solve a

widespread problem: It is difficult to find bras that fit.
We have a patent-pending fitting system for bras that
goes outside the limited "36C" 2-dimensional sizing
110 Zyrra High tech Massachusetts www.zyrra.com [email protected] model. We take 10 measurements (vs the standard 2)
and create a unique cutting pattern for each client. A
bra is then made to fit those measurements perfectly,
delivered by mail within 4 weeks. Each bra comes with
a perfect-fit guarantee.

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