Splunk Offerings

Baseline eLearning
 Overview

Products Premium Solutions Services Selling Methods

& Paid for Apps

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 Splunk Products

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Core Products

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 Splunk Product Line

Serves as your on- All the power of Delivers a light

premise solution for Splunk Enterprise, version of Splunk for
turning machine data delivered as a small IT
into valuable insights Service. Runs in an environments.
Amazon Web Service

AWS GovCloud
Splunk Cloud
solution hosted in
secure environment
for public sector

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 Splunk Enterprise Perpetual

Description Support Licensing

Enterprise Support ($)

On-premise ENTERPRISE SKU: ES-GB-P
Daily Volume: We license
SPLUNK that the 20% of Net License
by amount of data indexed
customer owns in
in a 24 hour period
perpetuity Global Support ($$)
25% of Net License

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 Splunk Enterprise Annual (Term)

Description Support Licensing

On-premise CORE SPLUNK Daily Volume: We license

Enterprise Support ($)
that the customer owns by amount of data indexed
20% of Net License
for a year in a 24 hour period

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Splunk Enterprise Pricing on Splunk.com

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 Splunk Cloud

Description Support Licensing

Cloud version of Splunk Included with plans. Based on Daily Data

Enterprise. Each customer Volume in GB Indexed per
will need to be qualified Day.
based on geography,
security, compliance and Annual and monthly
service levels. Currently subscription based pricing.
only for NA customers.

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 Splunk Light

Description Support Licensing

Designed specifically for small Term Pricing (software or Based on data volume in GB
IT environments for use in the cloud service) includes indexed per day
area of Log Search and support
Analysis Annual (cloud and on-prem)
Runs on Single Server Perpetual Standard Support and monthly (cloud only)
Ingests from multiple ($) 20% of net license subscription based pricing.
servers
Limited to 5 users Sold via direct, e-Store, CDW,
Limited to 20GB of data or various partners
per day

On-prem or cloud version

Perpetual (on-prem only) /

Term License

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 Splunk Premium Solutions
and Paid For Apps

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Premium Solutions

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 Splunk Enterprise Security

Description Support Licensing

Security features like Enterprise Support ($) Volume: We license by

Automated Correlation 20% of Net License amount of data indexed in
Searches, Statistical a 24 hour period
Analysis, etc. Global Support ($$)
Complimentary product. 25% of Net License
Customers must have an
equivalent license of Core
Splunk (same GB volume
level).

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 Splunk IT Service Intelligence

Description Support Licensing

Data-driven service Enterprise Support ($) Volume: We license by

insights 20% of Net License amount of data indexed in
for root cause isolation a 24 hour period
and improved service Global Support ($$)
operations. 25% of Net License

Complimentary product.
Customers must have an
equivalent license of Core
Splunk (same GB volume
level).

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 Splunk User Behavior Analytics (UBA)

Description Support Licensing

Detect cyber-attacks and Enterprise Support ($) Users: number of

insider threats using data 20% of Net License authorized users (the
science, machine learning, number of users or system
behavior baseline, peer Global Support ($$) accounts in Microsoft
group analytics, and 25% of Net License Active Directory,
advanced correlation. Lightweight Directory
Access Protocol (LDAP) or
any similar service that is
used to authenticate users
inside the network)

Needs to be sold with

Content Subscription
Packs

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 Apps on splunkbase
App: A set of predefined inputs, configurations, searches or visualizations that help customers start
getting immediate value from their data. Apps are created by Splunk, our partners, and the Splunk
community.

Most apps are free and available for instant download on splunkbase.

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 Paid For Apps

Splunk App Splunk App Splunk App for Splunk Analytics

for VMware for PCI Microsoft Exchange for Hadoop

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 Splunk App for VMware

Description Support Licensing

Paid for App. Gain visibility Enterprise Support ($) Volume: We license by
into granular performance 20% of Net License amount of data indexed in
metrics, logs, tasks and a 24 hour period
events and topology from Global Support ($$)
hosts, virtual machines 25% of Net License Volume
and virtual centers.
0 5 GB

Complimentary product. 5 - 20 GB
Customers must have an 20 - 100 GB
equivalent license of Core
Splunk (same GB volume > 100 GB
level).

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 Splunk App for PCI

Description Support Licensing

Paid For App. PCI features Enterprise Support ($) Sold per GB indexed in a
like high-level scorecards, 20% of Net License 24 hour period
out-of-the-box content for
monitoring PCI DSS Global Support ($$)
posture. 25% of Net License

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 Splunk App for Microsoft Exchange

Description Support Licensing

Paid For App Enterprise Support ($) Volume: Per Band Pricing.
20% of Net License We license by amount of
Complimentary product. data indexed in a 24 hour
Customers must have at Global Support ($$) period (prices are in band
least enough Core Splunk 25% of Net License levels)
to intake the messaging
logs

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 Splunk Analytics for Hadoop

Description Support Licensing

Paid For Add On License. Included in pricing per We license by number of

Rapidly explore, analyze node. This is consistent TaskTracker Nodes
and visualize data in with the term of the (Compute Nodes in YARN)
Hadoop via the Splunk license. in your Hadoop clusters.
Enterprise UI without Pricing for a one-year term
building fixed schemas or license of Hunk starts at
moving data to a separate $3,000/Node with a
in-memory store. minimum of ten Nodes.

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 Splunk Services

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 Support

Enterprise: Global:
20% of Net 25% of New License
License More expensive $$$
Standard Support Dedicated Contact
for Splunk 24 x 7 Technical Support
Enterprise
Monday-Friday
Business Hours

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 Services: Professional Services
Options Description Scoping

Time ranges and PS PS performs a variety of An average engagement is

options vary. Some services to help customers 2 to 4 weeks and the
packages include: with deploying and actual scope will depend
Splunk Core extending Splunk systems, on the customers
Deployment Packages such as: requirements
Splunk Core Implementation
Deployment + services over the full Use the Statement of
Reporting Packages deployment lifecycle Work from PS to
Splunk Upgrade System health determine the appropriate
Packages optimization and best SKU selection.
Splunk Advisory practices reviews
Services Packages Deployment workshops
Upgrade services

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 Services: Education

Classes Types Why

Splunk classes are EDU offers virtual and Help customers have a
designed for specific roles onsite training from the good experience with
such as Splunk most basic class to the Splunk by adding EDU to
Administrator, Developer, highly technical advanced your Quotes.
User, or Architect series. We encourage first-time
customers to purchase
Using Splunk.

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Services: Splunk Advisory Engineer (SAE)

Options Details Type

Customer Advisory and SAE/SAA performs a Bundled with CABs and

Success Team (CAST) variety of services to help EAA or sold A la carte.
customers with using
Splunk services and [email protected]
SAE Splunk Advisory Products to ensure
SAE Days/Week
Engineer maximum consumption of
the license: Shared SAE 1
SAA Splunk Advisory Streamline Named SAE 2 days
Architect Communication Dedicated 5
Technical Advisory SAA
Customer Events
Customer Advocacy

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 Certification

For Customers on splunk.com For Partners on the partner portal

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 Splunk Selling Splunk
Splunk Selling Methods
and Focus Areas

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 $50B ADDRESSABLE MARKET

$50B
INTERNET OF THINGS

$40B
BUSINESS ANALYTICS

$30B BIG DATA

$20B DIGITAL INTELLIGENCE

$15B SECURITY AND COMPLIANCE

INFRASTRUCTURE AND OPERATIONS

$10B

APPLICATION DELIVERY
$5B
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 Focus On Value

IT Operations Application Security &

Delivery Compliance

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 IT Operations

LEADER: VP Operations

Accountable for infrastructure performance and availability

Top goals:
Deliver Predictive services
Meet or exceed SLAs
Reduce expenses
Provide operational Visibility

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 Application Delivery

LEADER: VP Applications

Accountable for application development and support

Top goals:
Deliver new services faster
Drive business Growth
Support production applications
Provide portfolio Visibility

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 Security & Compliance

LEADER: VP, CISO

Accountable for enterprise security and compliance

Top goals:
Continuously Protect the business against Fraud,
Data Breaches, Malware, IP Theft
Comply with audit requirements
Provide enterprise Visibility
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 Driving the Most Value
IT Operations Management
Understand WHAT is impacted from downtime or performance issues

Application Delivery
Explore how FASTER the organization can deliver innovative services and Understand how
projects can yield more VALUE from better business insight

Security & Compliance

Understand WHAT information is potentially at risk and the COST associated with a
security breach

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 Selling Tools
Business Technical Champion Mutual Close Proof and Deployment
Qualification Interlock Tested Plan Close

Value Stack and Whiteboard

Align Splunk to customers business priorities

Interactive Value Assessment Value

Deliver CxO ready analysis Realization
Quantify actual value
already realized

TCO Models
On-Prem vs. Cloud vs. AWS; Splunk vs. DIY

Sales Playbook and Account Planning Documents

Understand your audience, buyer, competition

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 Selling Avenues

Splunk Developers Splunkbase & Answers

3,000+ unique 600+ Apps,
visitors per week to 24,000+ questions
dev.splunk.com and 30,000+ Answers

Local User Groups and Annual Users Conference

SplunkLive! events 36
 Summary

Products Premium Solutions Services Selling Methods

& Paid for Apps

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 Thank you!

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