This document provides a quiz on principles of marketing. It tests understanding of key marketing concepts like the marketing management philosophies, the marketing mix, types of consumer needs and wants, the roles in the buying process, and functions of marketing. Multiple choice, fill-in-the-blank, matching, and enumeration questions cover topics such as the product concept, marketing concept, exchanges, transactions, customer value, and the buying, selling, transporting and financing activities that comprise marketing.
This document provides a quiz on principles of marketing. It tests understanding of key marketing concepts like the marketing management philosophies, the marketing mix, types of consumer needs and wants, the roles in the buying process, and functions of marketing. Multiple choice, fill-in-the-blank, matching, and enumeration questions cover topics such as the product concept, marketing concept, exchanges, transactions, customer value, and the buying, selling, transporting and financing activities that comprise marketing.
This document provides a quiz on principles of marketing. It tests understanding of key marketing concepts like the marketing management philosophies, the marketing mix, types of consumer needs and wants, the roles in the buying process, and functions of marketing. Multiple choice, fill-in-the-blank, matching, and enumeration questions cover topics such as the product concept, marketing concept, exchanges, transactions, customer value, and the buying, selling, transporting and financing activities that comprise marketing.
This document provides a quiz on principles of marketing. It tests understanding of key marketing concepts like the marketing management philosophies, the marketing mix, types of consumer needs and wants, the roles in the buying process, and functions of marketing. Multiple choice, fill-in-the-blank, matching, and enumeration questions cover topics such as the product concept, marketing concept, exchanges, transactions, customer value, and the buying, selling, transporting and financing activities that comprise marketing.
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Principles of Marketing
Fill in the blanks
1. Better marketing ____ low cost 2. low cost more buying power _______
Identify if its a Needs(N), Wants(W), or Demands(D)
3. __coca-cola 4. __sports car 5. __water 6. __wrist watch 7. __rice 8. __MK bag 9. __shirt and pants 10. __adidas shoes 11. __slipper 12. __ice cream
Multiple Choice Marketing Management Philosophies: a. production concept b. product concept c. selling concept d. marketing concept e. societal marketing concept 13. __Focuses on needs/wants of target markets & delivering satisfaction better than competitors. 14. __Consumers favor products that are available and highly affordable. 15. __Improve production and distribution. 16. __Focuses on needs/wants of target markets & delivering superior value. 17. __Consumers will buy products only if the company promotes/sells these products.
Identification 18. _________ act of obtaining a desired object from someone by offering something in return. 19. _________ trade of values between parties. Usually involves money and a response. 20. __________ building long-term relationship with consumers, distributors, dealers, and suppliers 21. __________ anything that can be offered to the market for attention, acquisition, use or consumption and that might satisfy a need or wants. 22. __________ activities or benefits offered for sale that are essentially intangible and dont result in the ownership of anything. 23. __________ Process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. 24. __________the delivery of customer satisfaction at a profit. 25. __________Arrangement to provide an opportunity to exchange goods and services. 26. __________ benefit that the customer gains from owning and using a product compared to the cost of obtaining the product. 27. __________ depends on the products perceived performance in delivering value relative to buyers expectations.
Matching Type
a. initiators b. gatekeepers c. influencers d. deciders e. purchasers f. users
28. Consume the purchased product of service.
29. Obtain the purchased product or service. 30. Say yes or no to the contemplated purchases. 31. Have a say in whether a purchase is made and what is bought. 32. Control information and vendor access to corporate decision makers. 33. Determine which vendors get the chance to sell. 34. Recognize that a company problem can be solved or avoided by acquiring a product of service.
Enumeration 35. List at least three(3) part functions or sub-function of marketing. Answer keys: 1. mass production 2. higher standard of living 3. W 4. D 5. N 6. D 7. N 8. D 9. N 10. D 11. N 12. W 13. D 14. A 15. A 16. E 17. C 18. Exchanges 19. Transactions 20. Relationships 21. Products 22. Services 23. Marketing 24. Marketing 25. Market 26. Customer value 27. Customer satisfaction 28. F 29. E 30. D 31. C 32. B 33. B 34. A 35. buying, Selling, Transport, Warehousing, Financing, Risk Management
