BSMAN2008 Assignment Question
BSMAN2008 Assignment Question
The Idea
Science or Invention
Report format can be used but not essential for this submission.
See below: As documented on the slides at the end of each tutorial Content Guide.
Paradigm Shift
Paradigm Shift Will the product or service create a paradigm shift in the industry?
How?
Who will use the product or service?
Relationship of the product or service to/in society. How will society adapt to your
product.
How will you get it out there? How are you going to convince society to take up the
product or service not marketing tell me what the expectations of society will be?
Will you face the innovators dilemma? Why? / Not?
Industrialisation
Looking back at the timeline/s of your innovation, where do the waves sit? Match the
dates and the drivers in a graph or chart. Revolutions. Does the product or service
correspond with the next wave of innovation? How?
Work out where your innovation sits in the timeline and explain the rising technology that
is driving your innovation.
Which sectors will employ the people involves in your innovation primary, secondary,
tertiary, etc.
What core business competency will your industry incur due to your innovation i.e. will
your industry have to change production and markets for your innovation.
Environment
Consideration of environmental issues surrounding the development, production and
use of the product or service.
Are your materials environmentally friendly? If no are there alternatives? If yes what
are they?
Will your production processes create emissions? What type Write a list.
How could you recycle the product what do you need to consider.
Use the matrix or create a diagram to represent the flow of this cycle.
You can add the above sub headings on to the existing content you submitted in week 5.
Report format can be used but not essential for this submission.
Week 12 Notes
Managing Innovation
Is your innovation a component level or a systems level innovation (types of
innovation slide)?
Where does your innovation fit into the 4 Ps?
Place it in the innovation space diagram (see next slide), and why. Position the
competition in the diagram.
Initially are you proposing cost or differentiation leadership?
Discuss the steady state of your current market and competition and how your
innovation will do things differently or do things better
Clusters
Identify the linkages that you will need to establish for your innovation. What are
they? Supply, Production, Education etc.
Draw a diagram identifying the linkages.
Where will you need to establish the business innovation? Local Regional, Global
geographically? Explain why this location(s)
What type of governance model will you require? Dirigiste Grassroots Network?
What competencies will the cluster require? Where and how will you acquire the
business (cluster) knowledge? User-producer links and absorptive capacity,
incremental innovation from below (shop floor), local knowledge and spillovers
(stickyness), cooperation via local organisations (interactive)
Innovation and Competitiveness
What government infrastructure and/or support is required to produce your product,
or service? How will you export your product or service. Will you export? Where to?
What subsidies could you apply for to get the innovation off the ground incubator?
Funding? Carbon emissions?
What is the future of your product, process or service? Tell me if you think your idea
has the potential of success in the future
Cover page
PLEASE NOTE:
Please use a report format for the document not an essay.
I would assume the rationale you are putting forward didnt just come out of your head! This
being the case, please reference when you are using information from another source, (apart
from your head). Out of respect for their work and research please reference when you copy or
refer to their theories.
(APA) referencing system
DONT directly cut and paste from the internet. Use your own words to explain your point unless
you are referencing. Reference the original document when it supports your point. (APA).
Wikipedia is not a credible source dont use it as a reference.
Try to make use of the theories we have been discussion in class and within the readings to
develop your argument.
Dont just give me dot points I am looking for paragraphs to explain your point.
When in doubt ask yourself why? What lead to the breakthrough and/or innovation. Dont just
say due to environmental issues or because of economic reasons what reasons why?
On the future what research is happening now for the future?
A conclusion is just that! No new information should be discussed in the conclusion.
Use a reference list not a bibliography.
Graphs and tables should go in the appendix. Dont put them in unless they support your point.
You need to make reference to them in the body of your work.
Proof read your document to ensure you maintain the same format throughout.
Make sure you cover ALL of the criteria outlined in the Course Description and address ALL of
the Marking Criteria in the Course Description.
You must make sure you include a reference list please.
Dont cut and paste your report directly from the internet, I can Google it myself!
If it looks or reads suspiciously like plagiarism I will have to spend time finding
it..and we dont want that so DONT PLAGERISE.