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The crossword clues provide definitions for various terms related to advertising including: 1. Persuasive and memorable describe adverts that are effective at convincing viewers of a product or service. 2. Sponsorship and product placement are strategies where companies pay to associate their brand with events and media. 3. Common advertising media include commercials, trailers, flyers, billboards, and jingles - catchy tunes used to promote brands.

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275 views4 pages

Ad

The crossword clues provide definitions for various terms related to advertising including: 1. Persuasive and memorable describe adverts that are effective at convincing viewers of a product or service. 2. Sponsorship and product placement are strategies where companies pay to associate their brand with events and media. 3. Common advertising media include commercials, trailers, flyers, billboards, and jingles - catchy tunes used to promote brands.

Uploaded by

Lucia Melo
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Crossword

Across:
2. An adjective that describes an advert that makes you believe in the product or service being advertised
5. Barclaycard _______ the Champions League
6. ____________ placement is when a company gets a film company to use something it makes in a film so that viewers
will see it.
10. "Washo" is a new ______ of soap powder.
11. A word for advertisements that are shown on television.
12. You see these in the cinema. They advertise films that are coming to a screen near you soon.
13. Another word for a leaflet. You may get handed one of these in the street or see them posted on lamp posts
advertising something that is happening near you.
14. A large poster - often seen on major roads - used for advertising
16. The annoying tune advertising something. They are normally quite catchy and short
17. If an advert is easy to remember, it can be described as ____________

Down:
1. MacDonalds ______ is the golden arches
2. An example of this is when a company reduces the price of a product to try and get more customers to buy it. Buy
one, get one free.
3. Another way of describing adverts you hear on the radio
4. David Beckham earns millions of pounds not just because he can play football, but also because he __________ many
products
7. "Just Do It" is Nike's __________.
8. Most large comapnies have a sales and ____________ department
9. An adjective to describe an advert that is both clever and funny
15. An advertising ____________ is the type of company that specialises in making adverts
Match the definition on the left with the letter of the term on the right:

1. memorable motto or phrase a - commercial (n.)


2. a large, square sign used to post advertisements b - billboard
3. a statement (about a product) released to the news media c - complimentary
4. an advertisement on TV, the radio, etc. d - campaign
5. the attempt to manage how a public sees a product e - readership
6. the number of people that read a particular newspaper, magazine, etc. f - slogan
7. a plan of action (to promote a product) g - press release
8. a measure of how popular a brand is (how many people know it, etc.) h - features
9. special characteristics, qualities i - publicity
10. free j - brand awareness

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1. Logo
2. Persuasive (across)
Promotion (down)
3. Spot
4. Endorses
5. Sponsor
6. Product
7. Slogan
8. Marketing
9. Witty
10.Brand
11.Commercial
12.Trailer
13.Flyer
14.Billboard
15.Agency
16.Jingle
17.Memorable

http://www.dcielts.com/ielts-vocabulary/advertising-vocabulary-and-exercises/
Different forms of advertising

Adjectives to describe advertising


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