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    MMC Group - Mobile Intenert Market Spain2010

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    Carlos Valdecantos
    mmC Group's case study on mobile internet in Spain. More info at www.consultantvalueadded.com or www.group-mmc.com

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    MMC Group - Mobile Intenert Market Spain2010

    Uploaded by

    Carlos Valdecantos
    1K views6 pages
    mmC Group's case study on mobile internet in Spain. More info at www.consultantvalueadded.com or www.group-mmc.com

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    mmC Group_Mobile Intenert Market Spain2010

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    mmC Group's case study on mobile internet in Spain. More info at www.consultantvalueadded.com or www.group-mmc.com

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF or read online from Scribd
    Download as pdf
    1K views6 pages

    MMC Group - Mobile Intenert Market Spain2010

    Uploaded by

    Carlos Valdecantos
    mmC Group's case study on mobile internet in Spain. More info at www.consultantvalueadded.com or www.group-mmc.com

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF or read online from Scribd
    Download as pdf
    of 6

    The mobile Internet and web usage in

    Spain. Facts and statistics.

    Case study
    August 2010

    May you require further information please contact:


    Carlos Valdecantos (+34 696 940 221, [email protected] )
    The Spanish mobile Internet market keeps growing but there’s a relevant
    features replacement in the handset portfolio of the telecom operators
    driving the customers’ uptake of new advanced services.
    SPANISH MOBILE WEB MARKET > FEATURES PENETRATION

    The features penetration evolution is Features like touch screens appear as most
    reaching flat or moderates growth levels in popular features jointly with long standing
    that last year. features such as radio.
    Source: MCI; Telecoms.com Kantar Worldpanel’s ComTech survey 2010

    mmC GROUP Strategy Consultants – Mobile Internet Spain – MDR 2010 Page 2
    The mobile internet use is increasing across most of the age segments of the
    population but the youth segment is driving the higher growth rates. Men use
    mobile internet more than women.
    SPANISH MOBILE WEB MARKET > AGE & USE DISTRIBUTION

    Owner’s age differs significantly between The percentage of owners not using built-in
    those not using and using mobile internet. features is still high. Picture taking and
    Digital natives driving growth. Internet navigation are used most.
    Source: MCI; Telecoms.com Kantar Worldpanel’s ComTech survey 2010

    mmC GROUP Strategy Consultants – Mobile Internet Spain – MDR 2010 Page 3
    Vodafone Spain has the highest percentage of customers using the most
    advanced services, consistently above the average. Music has proven the
    most popular service among the customers.
    SPANISH MOBILE WEB MARKET > AGE & USE DISTRIBUTION (CONT.)

    In the youth segment, Vodafone leads the …leaving competitors a relevant room for
    service use in the whole of the mobile improvement. Music remains as the top used
    internet services… service.
    Source: MCI; Telecoms.com Kantar Worldpanel’s ComTech survey 2010

    mmC GROUP Strategy Consultants – Mobile Internet Spain – MDR 2010 Page 4
    Vodafone’s relative success with non-voice services is reflected in its ARPU,
    giving a 2-3 € competitive difference against competitors, while benefiting
    from a younger subscriber base.
    SPANISH MOBILE WEB MARKET > AGE & USE DISTRIBUTION (CONT.)

    Vodafone appears to be the wining player in …with a younger customers base compared
    the mobile Internet arena in Spain... to the rest of competitors.

    Source: MCI; Telecoms.com Kantar Worldpanel’s ComTech survey 2010

    mmC GROUP Strategy Consultants – Mobile Internet Spain – MDR 2010 Page 5
    mmC GROUP Strategy Consultants
    Joaquín Turina 2, Office 1-2-1
    Pozuelo de Alarcón
    28224 Madrid, Spain

    T +34 91 1298100
    F +34 91 7141888
    www.group-mmc.com

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