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Advertisement and Propaganda: - Commercial

The document discusses two advertising techniques: bandwagon, which encourages people to buy a product because others are doing so, and testimonial, where a well-known person endorses a product. As an example, one advertisement says people aren't "in" if they don't use a certain laundry soap, playing on bandwagon pressure. Another ad features a popular actress endorsing a soap, demonstrating the testimonial technique.

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angelito alaras
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59 views1 page

Advertisement and Propaganda: - Commercial

The document discusses two advertising techniques: bandwagon, which encourages people to buy a product because others are doing so, and testimonial, where a well-known person endorses a product. As an example, one advertisement says people aren't "in" if they don't use a certain laundry soap, playing on bandwagon pressure. Another ad features a popular actress endorsing a soap, demonstrating the testimonial technique.

Uploaded by

angelito alaras
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Advertisement and Propaganda

-Commercial-

Jeicee: Propaganda is a false information.Our


first example is about Bandwagon,means to
attract buyers to use the product or join an
activity because everybody does.
Angel: Use Super Linis laundry soap-the soap of
every household.Youre not in if you dont.
Anthonet: Our last example is about
Testimonial,means a product is endorsed or
confirmed by a well-known
personality.Hence,it makes the product
acceptable.
Nailley: Kathryn Bernanardo,your favourite teen
Kapamilya,uses Kinis Papaya soap.It makes
her skin smooth and beautiful in just 1 day.

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