The document compares pricing, variety, promotions and store services for noodles, tea powder, butter milk and paneer across 4 grocery stores - D-Mart, Reliance Fresh, Food Max and FoodMart. It finds that while D-Mart generally has the lowest prices, the other stores offer home delivery and sales assistants. Product displays and locations within the stores also varied for each item.
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Term Project: Part A: Variety
The document compares pricing, variety, promotions and store services for noodles, tea powder, butter milk and paneer across 4 grocery stores - D-Mart, Reliance Fresh, Food Max and FoodMart. It finds that while D-Mart generally has the lowest prices, the other stores offer home delivery and sales assistants. Product displays and locations within the stores also varied for each item.
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TERM PROJECT: PART A
Product # Noodles
D-Mart Reliance Fresh Food Max FoodMart
Variety Masala, Atta Masala, Atta, Masala,Atta,Chicken, Amritsari Achari, Oats Oats Bengali Jhaal, Mumbai Chatak Assortment Maggi, Chings, Maggi, Chings, Maggi, Chings, Maggi, Chings, Yippe, Knor, Top Yippe, Knor, Yippe, Knor, Top Yippe, Knor, Top Ramen Reliance Select Ramen Ramen Service No Home Yes, on purchase Yes, on purchase of Yes, on purchase Delivery of above Rs. above Rs. 1000 of above Rs. Sales Assistant 1000 Sales Assistant 1000 Sales Assistant Sales Assistant Price Rs. 42 Rs. 44 (280 Gm Rs. 44 (280 Gm Rs. 44 (280 Gm Location Separate stand Separate stand Separate stand Separate stand provided to provided to provided to Noodles provided to Noodles into Noodles into into grocery section Noodles into grocery section grocery section grocery section Promotion (Rs. 3 off) 280 2% off on MRP 2% off on MRP 2% off on MRP grams Design and Racks Centre Gondola Racks Racks Display Type of Retail Hypermarket Supermarket Supermarket Supermarket Institution Product # Tea Powder
D-Mart Reliance Fresh Food Max FoodMart
Variety Natural Care, Natural Care, Natural Care, Dust, Natural Care, Dust, Lemon, Dust, Lemon, Lemon, Green Dust, Lemon, Green Green Green Assortment Red Label, Wagh Red Label, Wagh Red Label, Wagh Red Label, Wagh Bakri, Lipton, Bakri, Lipton, Bakri, Lipton, Tetley, Bakri, Lipton, Tetley, Tak Tetley, Tak Tak Mahal, GAIA, Tetley, Tak Mahal, Society, Mahal, Society, Society, Girnar, Tata Mahal, Society, Girnar, Tata Girnar, Tata Girnar, Tata Service No Home Yes, on purchase Yes, on purchase of Yes, on purchase Delivery of above Rs. above Rs. 1000 of above Rs. Sales Assistant 1000 Sales Assistant 1000 Sales Assistant Sales Assistant Price Rs. 415 / kg Rs. 430 / kg Rs. 470 Rs. 470 Location It was kept on a It was kept on a It was kept on a It was kept on a horizontal rack in horizontal rack in horizontal rack in horizontal rack in the grocery the grocery the grocery section the grocery section section section Promotion Save Rs 65 on 1 Rs. 50 off on 1 2% off on MRP 2% off on MRP KG KG Design and Racks Racks Racks Racks Display Type of Retail Hypermarket Supermarket Supermarket Supermarket Institution Product # Butter Milk
D-Mart Reliance Fresh Food Max FoodMart
Variety Plain, Masala & Plain, Masala & Plain, Masala & Plain, Masala & Spiced Spiced Spiced Spiced Assortment Amul, Mother Amul, Mother Amul, Mother Dairy Amul, Mother Dairy & Dairy & & Goverdhan Dairy & Goverdhan Goverdhan Goverdhan Service No Home Yes, on purchase Yes, on purchase of Yes, on purchase Delivery of above Rs. above Rs. 1000 of above Rs. Sales Assistant 1000 Sales Assistant 1000 Sales Assistant Sales Assistant Price Rs. 39 / lt Rs. 55 / lt Rs. 53 / lt Rs. 53 / lt Location Butter Milk Butter Milk Butter Milk where Butter Milk where kept where kept kept inside the where kept inside the freezer inside the freezer under Diary inside the under Diary & freezer under & Frozen section freezer under Frozen section Diary & Bakery Diary & Bakery section section Promotion Save Rs 30% 0ff 1 + 1 Free 2% off on MRP 2% off on MRP Design and Open Cold Open Cold Open Cold Storage Open Cold Display Storage Storage Refrigerator Storage Refrigerator Refrigerator Refrigerator Type of Retail Hypermarket Supermarket Supermarket Supermarket Institution Product # Paneer
D-Mart Reliance Fresh Food Max FoodMart
Variety Frozen, Malai Frozen, Malai Frozen, Malai Frozen, Malai Assortment Amul & Amul & Amul & Gowardhan Amul & Govind Gowardhan Gowardhan Service No Home Yes, on purchase Yes, on purchase of Yes, on purchase Delivery of above Rs. above Rs. 1000 of above Rs. Sales Assistant 1000 Sales Assistant 1000 Sales Assistant Sales Assistant Price Rs. 66 / 200gm Rs. 70 / 200 gm Rs. 80 / 200 gm Rs. 80 / 200 gm Location Paneer where Paneer where Paneer where kept Paneer where kept inside the kept inside the inside the freezer kept inside the freezer under freezer under under Diary & freezer under Diary & Frozen Diary and Bakery Frozen section Diary and Bakery section section section Promotion Save Rs 30% 0ff 1 + 1 Free 2% off on MRP 2% off on MRP Design and Open Cold Open Cold Open Cold Storage Open Cold Display Storage Storage Refrigerator Storage Refrigerator Refrigerator Refrigerator Type of Retail Hypermarket Supermarket Supermarket Supermarket Institution