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Term Project: Part A: Variety

The document compares pricing, variety, promotions and store services for noodles, tea powder, butter milk and paneer across 4 grocery stores - D-Mart, Reliance Fresh, Food Max and FoodMart. It finds that while D-Mart generally has the lowest prices, the other stores offer home delivery and sales assistants. Product displays and locations within the stores also varied for each item.

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Aksay Sharma
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0% found this document useful (0 votes)
82 views4 pages

Term Project: Part A: Variety

The document compares pricing, variety, promotions and store services for noodles, tea powder, butter milk and paneer across 4 grocery stores - D-Mart, Reliance Fresh, Food Max and FoodMart. It finds that while D-Mart generally has the lowest prices, the other stores offer home delivery and sales assistants. Product displays and locations within the stores also varied for each item.

Uploaded by

Aksay Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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TERM PROJECT: PART A

Product # Noodles

D-Mart Reliance Fresh Food Max FoodMart


Variety Masala, Atta Masala, Atta, Masala,Atta,Chicken, Amritsari Achari,
Oats Oats Bengali Jhaal,
Mumbai Chatak
Assortment Maggi, Chings, Maggi, Chings, Maggi, Chings, Maggi, Chings,
Yippe, Knor, Top Yippe, Knor, Yippe, Knor, Top Yippe, Knor, Top
Ramen Reliance Select Ramen Ramen
Service No Home Yes, on purchase Yes, on purchase of Yes, on purchase
Delivery of above Rs. above Rs. 1000 of above Rs.
Sales Assistant 1000 Sales Assistant 1000
Sales Assistant Sales Assistant
Price Rs. 42 Rs. 44 (280 Gm Rs. 44 (280 Gm Rs. 44 (280 Gm
Location Separate stand Separate stand Separate stand Separate stand
provided to provided to provided to Noodles provided to
Noodles into Noodles into into grocery section Noodles into
grocery section grocery section grocery section
Promotion (Rs. 3 off) 280 2% off on MRP 2% off on MRP 2% off on MRP
grams
Design and Racks Centre Gondola Racks Racks
Display
Type of Retail Hypermarket Supermarket Supermarket Supermarket
Institution
Product # Tea Powder

D-Mart Reliance Fresh Food Max FoodMart


Variety Natural Care, Natural Care, Natural Care, Dust, Natural Care,
Dust, Lemon, Dust, Lemon, Lemon, Green Dust, Lemon,
Green Green Green
Assortment Red Label, Wagh Red Label, Wagh Red Label, Wagh Red Label, Wagh
Bakri, Lipton, Bakri, Lipton, Bakri, Lipton, Tetley, Bakri, Lipton,
Tetley, Tak Tetley, Tak Tak Mahal, GAIA, Tetley, Tak
Mahal, Society, Mahal, Society, Society, Girnar, Tata Mahal, Society,
Girnar, Tata Girnar, Tata Girnar, Tata
Service No Home Yes, on purchase Yes, on purchase of Yes, on purchase
Delivery of above Rs. above Rs. 1000 of above Rs.
Sales Assistant 1000 Sales Assistant 1000
Sales Assistant Sales Assistant
Price Rs. 415 / kg Rs. 430 / kg Rs. 470 Rs. 470
Location It was kept on a It was kept on a It was kept on a It was kept on a
horizontal rack in horizontal rack in horizontal rack in horizontal rack in
the grocery the grocery the grocery section the grocery
section section section
Promotion Save Rs 65 on 1 Rs. 50 off on 1 2% off on MRP 2% off on MRP
KG KG
Design and Racks Racks Racks Racks
Display
Type of Retail Hypermarket Supermarket Supermarket Supermarket
Institution
Product # Butter Milk

D-Mart Reliance Fresh Food Max FoodMart


Variety Plain, Masala & Plain, Masala & Plain, Masala & Plain, Masala &
Spiced Spiced Spiced Spiced
Assortment Amul, Mother Amul, Mother Amul, Mother Dairy Amul, Mother
Dairy & Dairy & & Goverdhan Dairy &
Goverdhan Goverdhan Goverdhan
Service No Home Yes, on purchase Yes, on purchase of Yes, on purchase
Delivery of above Rs. above Rs. 1000 of above Rs.
Sales Assistant 1000 Sales Assistant 1000
Sales Assistant Sales Assistant
Price Rs. 39 / lt Rs. 55 / lt Rs. 53 / lt Rs. 53 / lt
Location Butter Milk Butter Milk Butter Milk where Butter Milk
where kept where kept kept inside the where kept
inside the freezer inside the freezer under Diary inside the
under Diary & freezer under & Frozen section freezer under
Frozen section Diary & Bakery Diary & Bakery
section section
Promotion Save Rs 30% 0ff 1 + 1 Free 2% off on MRP 2% off on MRP
Design and Open Cold Open Cold Open Cold Storage Open Cold
Display Storage Storage Refrigerator Storage
Refrigerator Refrigerator Refrigerator
Type of Retail Hypermarket Supermarket Supermarket Supermarket
Institution
Product # Paneer

D-Mart Reliance Fresh Food Max FoodMart


Variety Frozen, Malai Frozen, Malai Frozen, Malai Frozen, Malai
Assortment Amul & Amul & Amul & Gowardhan Amul & Govind
Gowardhan Gowardhan
Service No Home Yes, on purchase Yes, on purchase of Yes, on purchase
Delivery of above Rs. above Rs. 1000 of above Rs.
Sales Assistant 1000 Sales Assistant 1000
Sales Assistant Sales Assistant
Price Rs. 66 / 200gm Rs. 70 / 200 gm Rs. 80 / 200 gm Rs. 80 / 200 gm
Location Paneer where Paneer where Paneer where kept Paneer where
kept inside the kept inside the inside the freezer kept inside the
freezer under freezer under under Diary & freezer under
Diary & Frozen Diary and Bakery Frozen section Diary and Bakery
section section section
Promotion Save Rs 30% 0ff 1 + 1 Free 2% off on MRP 2% off on MRP
Design and Open Cold Open Cold Open Cold Storage Open Cold
Display Storage Storage Refrigerator Storage
Refrigerator Refrigerator Refrigerator
Type of Retail Hypermarket Supermarket Supermarket Supermarket
Institution

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