Business Plan On Bagasse PDF

Chapter 1
Business Strategy
A business strategy is the means by which it sets out to achieve its desired ends
(objectives). It can simply be described as a long-term business planning.
Typically a business strategy will cover a period of about 3-5 years (sometimes
even longer).
A business strategy is concerned with major resource issues e.g. raising the
finance to build a new factory or plant. Strategies are also concerned with deciding
on what products to allocate major resources.
Strategies are concerned with the scope of a business' activities i.e. what and
where they produce.
Two main categories of strategies can be identified:
1. Generic (general) strategies, and
2. Competitive strategies.
The main types of generic strategies that organisations can pursue are:
1. Growth i.e. the expansion of the company to purchase new assets, including
new businesses, and to develop new products. The Inland Revenue has
expanded from being just a tax collector, to other functions such as collecting
student loan repayments and paying tax credits.
2. Internationalization/globalization i.e. moving operations into more and more
countries.
3. Retrenchment involves cutting back to focus on your best lines. The Americans
refer to this as 'sticking to the knitting'.
Chapter 2
Description of Venture
The business definition framework by Derek F. Abell proposes that a business can
be defined by using three dimensions: customer groups (who we're going to
serve), customer needs (what customer need we're attempting to meet), and
technology or distinctive competencies (how we're going to meet that need). This
approach strongly stresses understanding customers and not on an industry and
its products or services. Based on these three dimensions, Abell's competitive
strategy classification scheme proposed that a business could be defined by its
competitive scope (broad or narrow) and by the extent of competitive
differentiation of its product/service offerings.
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Based on the Abells framework we have defined our business by answering the
three core questions-
Question 1: Who are our customers?
Answer:
Our prime customers are the poor people who live bottom of the pyramid. In our
surveys and observations, we have seen that they have many problems around
themselves and clothing is one of them. For their everyday lives they need several
things like clothes, papers, tableware, cup, glass, napkins, tissue papers etc. In
fact they need all of them in a lower cost. As our customers income level is lower
than the average, we will try to provide them their daily products at a reasonable
price.
Apart from that, we will also serve in the mass market for the common people
where we will have fashionable jeans, shirts, jackets, shoes and winter wears. We
will charge a premium price for those premium products.
Question 2: What is their need?
Answer:
As most of our prime customers live below the poverty line, their major need is
cheap and durable products. We have seen that they have many problems around
themselves and clothing is one of them. For their everyday lives they need several
things like clothes, papers, tableware, cup, glass, napkins, tissue papers etc. In
fact they need all of them in a lower cost. As our customers income level is lower
than the average, their need is very small. All they want is to save some money
from the daily expenses. Our venture will help them to get those products along
with some savings.
Question 3: How our organization is going to serve that need? (Our

Distinctive Competencies)
Answer:
We will create superior customer value providing good quality products. As we use
a raw material called Bagasse, the fibrous matter that remains after sugarcane or
sorghum stalks are crushed to extract their juice, we will have the cost leadership.
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We can produce those products at a minimum cost. It can be a relief for those
poor people. As we have the cost leadership, we will be able to reduce the retail
price and make them available and to the reach of the poor people. So it is
feasible and economically sustainable and we will be able to get the traditional
market as well. Our products are environmentally friendly. So there is no risk
factors involved.
Chapter 3
Products Overview:
3.1 Compostable Tableware

Made from 100% sugarcane
100% biodegradable
120 degree oil and 100 degree water proof
Microwave safe
3.2 Biodegradable Tableware

100% biodegradable
120 degree oil and 100 degree water resistant
Can be used in microwave and refrigerator
Variety of sizes, shapes and uses available
Healthy, Nontoxic, Harmless and Sanitary
Can be recycled and protect the resource
From nature and back to nature
3.3 Paper Cup with Handle

Heat resistant
Different sizes and paper weight are available
Can be printed according to customers' requests
Good paper quality
Mainly exported to Japan, Europe and USA
Suitable for hot drinking, such as coffee
3.4 Disposable Tableware

100% natural fiber pulp, non-toxic, healthy and sanitary to use.
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No toxic substance or odor is released even in high temperate or in
acid/alkali condition; 100% food contact safety.
Safe to be used in microware, oven and refrigerator.
100% biodegradable within two months; wastes will decompose into
CO2 and water; waste can be burned, buried, or composted.
Recyclable; renewable; reuse to make paper; reduce the need for
petroleum-based material.
120C hot oil and 100C hot water resistant.
Stackable; easy to separate; smooth and strong; leak proof; edge
trimming can be omitted for auto lines.
More than 200 items are for your selection; customized moulds are
available per marketing requirements
3.5 Bagasse Plate

Sizes are available from 6 inch to 10 inch
acid/alkali condition; 100% food contact safety
Safe to be used in microware, oven and refrigerator
CO2 and water; waste can be burned, buried, or composted
petroleum-based material
120C hot oil and 100C hot water resistant
Stackable ; easy to separate; smooth and strong; leak proof; edge
trimming can be omitted for auto lines
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3.6 Boards
It can also be used for making boards resembles like Plywood or
Particle board
It has wide usage for making partitions, furniture etc.
It is eco friendly method as it does not involve any harm to the
timbers in the world, like plywood. It is known as Bagasse Board
It is a good substitute for plywood.
3.7 Sugarcane Denim Fabric

Sugar Cane Jeans are constructed of fibers derived from the plant Sugar
Cane. Sugar is made from sugar cane, which seems simple enough, but not
everyone knows that sugar cane and its byproducts contain essential amino
acids and enzymes necessary to fuel and rejuvenate our bodies. Likewise,
byproducts from sugar cane are used to fuel automobiles in Brazil in order to
have a less harmful impact on the environment rather than found in burned
fuels of a purely fossil origin. Following these facts in a rather philosophical
approach, the textile specialists at Sugar Cane were the first in the world to
produce a selvage denim fabric made from woven cotton yarns and sugar cane
fibers.
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Chapter 4
Office Equipment and Personnel
4.1 Building and Equipments
We will buy a land in Thakurgaon and establish our main industry there. Over
there,, sugar fiber is available at a large scale from local sugar mill. We will
establish a manufacturing unit covering 14 Katha
atha (10,080 square feet, or 0.2314
acre) areas.
4.2 Furniture
Furniture includes objects

ts such as tables, chairs, desks, fire
f proof file
le cabinets etc.
usually kept in a house or other building to make it suitable or comfortable for
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living or working in. We are using metal and wooden furniture. In all the office
rooms or cubicles we are putting green plants and other small decorations.
4.3 Generator
In electricity generation, an electric generator is a device that converts mechanical

energy to electrical energy. The reverse conversion of electrical energy into
mechanical energy is done by a motor; motors and generators have many
similarities. We are using electric generator of 400 KVa as a backup service which
will give us 24 hours.
4.4 Transport
We will hire 2 Microbus and 2 vans to transport our employees and carrying raw
materials. These vehicles will also be used to take our office employees and for
other official use. The vans will be used to carry the Bagasse from nearby sugar
mills. All of those transports will be leased.
4.5 Personnel
We will have around 50 workers at the beginning and around 12 officials. Workers
will be appointed considering their merit and skill and local workers will get the
preference. We will try to have at least 10 experienced workers who can train
others for a short period of time. On the other hand we will need some officials to
run the operation starting from the floor supervisor to the managers. We will need
marketing, sales, finance, production, accounting and HR personnel to run the
organization. We will also need 5-6 security guards as well.
4.6 Background of Entrepreneurs:
This is a Type I social business company. The business will be primarily financed
by venture capitalists (hypothetical).The name and designation are:
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Name Designation
Farzana Islam & Shamiul Haque Director - Planning & Operation-Production
Md. Golam Ahasan Director - Marketing & Sales
MD. Saiful Islam Sourav Director Finance
Md Atiqur Rahman Director - HRM & IT
Table 1
Chapter5
Industry Life Cycle
Industry Life Cycle refers to a concept relating to the different stages an industry
will go through, from the first product entry to its eventual decline. There are
typically four stages in the industry lifecycle. They are defined as:
5.1 Introduction or Fragmentation Stage
Fragmentation is the first stage of the new industry. This is the stage when the
new industry develops the business. At this stage, the new industry normally
arises when an entrepreneur overcomes the twin problems of innovation and
invention, and works out how to bring the new products or services into the
market. Product innovation declines, process innovation begins and a "dominant
design" will arrive.
5.2 Growth Stage
Growth is the second stage of the industry lifecycle. It is the stage at which a new
industry emerges. During this stage, competitors start to realize business
opportunities in the emerging industry. The value of the industry also quickly rises.
Economies of scale are achieved, forcing smaller players to be acquired or exit
altogether. Barriers to entry become very high, as large-scale consolidation
occurs.
5.3 Maturity Stage
Maturity is the third stage in the industry lifecycle. Maturity is a stage at which the
efficiencies of the dominant business model give these organizations competitive
advantage over competition. The competition in the industry is rather aggressive
because there are many competitors and product substitutes. Price, competition,
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and cooperation take on a complex form. Some companies may shift some of the
production overseas in order to gain competitive advantage. Growth is no longer
the main focus; market share and cash flow become the primary goals of the
companies left in the space.
5.5 Decline Stage
Decline is the final stage of the industry lifecycle. Decline is a stage during which a
war of slow destruction between businesses may develop and those with heavy
bureaucracies may fail. In addition, the demand in the market may be fully
satisfied or suppliers may be running out. In the stage of decline, some companies
may leave the industry if there is no demand for the products or services they
provide, or they may develop new products or services that meet the demand in
the market. In such cases, this will create a new industry.
Table 2
Now, analyzing the industry, we have come to conclusion that the industry in is still
in its introduction stage or right at beginning of the growth stage. Currently,
competition is not so high. In Bangladesh there are not any cloths, and tissue
producers in the market who is for social business. As it is a social business we
have not got any competitor though it will increase in near future. Capital intensity
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is also moderate as well. Economies of service differentiation can be achieved in
this stage. Currently, people are interested to join in social business. They are
coming with innovative ideas. More & more companies are trying to come up with
something. So, there is an opportunity for grabbing a large share in this market if
planned & promoted effectively.
5.6 Analysis of Competitors
In Bangladesh there are no social businesses regarding the sugar fiber can. As we
produce cloths, bed cover and tissues and other materials, our main competitor
will be the company of every single product. But as we are doing social business,
our organizational motive is different. We are not for profit maximization purpose.
But while selling the products we have to consider how other profit maximization
companies are setting up their prices. We have to set much less price than them.
List of current companies

Bashundhara tissue
Bangla Tissue
Garments industry ( if they are interested in social business )
Though all of them are doing business for profit maximization, as a new company
we can consider themselves as our competitors because we are also making
profit. But as time goes by, we can easily establish a monopoly in the social
business market.
Chapter 6
Marketing Strategy
6.1 Market Segmentation:
In our market definition we included all the poor people of Bangladesh who has
the least chance to use our product. Slum people, Village people, rural areas,
Garments workers, are our main target customer. In Bangladesh we can see
different income people. But we have selected 5 income level people from the
bottom of income level
Upper class
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Upper Middle class
Middle class
Lower Middle class
Lower class
To help them to make their living standard better is our main purpose through
providing quality product in cheap price. Slum people are our main customer.
Because their living standard is below the poverty line, they are not conscious
about the modern life. They do not have quality cloths or good sanitation system.
As we are producing tissue we want to make them used to with toilet tissue. We
have also targeted poor businessmen who can buy plastic container from us for
their business purpose like chotpoti seller, biriyani seller etc.
6.2 Target location:
There are different people who can take our products. They are:
Slum areas
Rural areas
Village areas
6.3 Size of the organization:
This is one of the most practical and easily identifiable criteria. It can also be good
rough indicator of the potential business for a company. However, it needs to be
combined with other factors to draw a realistic picture.
Companies with less than 50 employees
Companies with 50 200 employees
Companies with over 200 employees.
Chapter 7
PESTEL Analysis
P E S T E L analysis is generally referred while evaluating an industry analysis in

any country. It deals with the six factors of the country, where any specific industry
is operating its business. Moreover, it highlights the effects of the four factors on
the industry & its business. The 6 alphabets in the word P E S T E L have 6
meanings according to its abbreviation. They are:
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Political Analysis
Economic Analysis
Social Analysis
Technological Analysis
Environmental Analysis
Legal Analysis
7.1 Political Analysis
The government has very lengthy policies regarding opening of a new

venture. Since our venture is a completely new entrepreneurial effort, the
procedures may become even tougher.
So far, according to the context of local market, there is no pressure of
political groups for our business plan. The local community groups are
also interested about this new venture. But for expansions, we might have
to face a lot of pressure.
Political instability, which is not very uncommon in Bangladesh, may restrict
new companies to open their business, so the future market potential is
quite low.
The government policy regarding the business like IT, software firms are
very much relaxed. So we might have the upper hand here.
7.2 Economic Analysis
Bangladesh is considered as a developing economy which has recorded GDP

growth above 5% during the last few years. Although three fifths of Bangladeshis
are employed in the agriculture sector, three quarters of exports revenues come
from garment industry. The biggest obstacles to sustainable development in
Bangladesh are overpopulation, poor infrastructure, corruption, political instability
and a slow implementation of economic reforms.
So far, its good. Day by day, standard of living is being degraded. Urban
people are getting less involved into a high standard living. The GDP
growth (annual %) in Bangladesh was reported at 6.19 in 2008, according
to the World Bank. Annual percentage growth rate of GDP at market
prices based on constant local currency. Local & rural businesses are
increasing.
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Peoples buying power in our country is increasing day by day. People
are becoming more techno friendly and laid back. So current market trend
is very good for this business & this trend will continue at least 5-6 years.
After that, with the change of time, market pattern may also change.
Services value added (annual % growth) in Bangladesh was reported at
6.49 in 2008, according to the World Bank. Annual growth rate for value
added in services based on constant local currency. Aggregates are
based on constant 2000 U.S. dollars. Services correspond to ISIC
divisions 50-99. They include value added in wholesale and retail trade in
hotels and restaurants, transport, and government, financial, professional,
and personal services such as education, health care, and real estate
services. Also included are imputed bank service charges, import duties,
and any statistical discrepancies noted by national compilers as well as
discrepancies arising from rescaling. But the IT sector is still pretty much
relaxed.
Peoples purchasing power is increasing. The number of upper & upper-

middle class families is also increasing. The Household final consumption
expenditure; etc. (annual % growth) in Bangladesh was reported at 5.21 in
2008, according to the World Bank. Annual percentage growth of
household final consumption expenditure is based on constant local
currency. Aggregates are based on constant 2000 U.S. dollars. We are
observing a steady increasing rate in the household and office
expenditure over the past 7-8 years even with presence of inflation. This
indicates the purchasing power of the customers is increasing.
7.3 Social Analysis
lifestyle trends:
Bangladesh is a country where the social principles are strictly followed and
the entire social structure is driven by norms. But, the Bangladeshi people
are not stubborn in terms of social culture; rather they humbly accept things
which are new and socially accepted. The Bangladeshi people are also
very much social and they have the urge to know what is happening
around. Therefore, there is a potential demand for any business related to
social cause
Demographics:
Bangladesh is ethnically homogeneous. Indeed, its name derives from the
Bengali ethno-linguistic group, which comprises 98% of the population. In
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2009 the population was estimated at 156 million. Religiously, about 90% of
Bangladeshis are Muslims and the remainder is mostly Hindus.
Consumer attitudes and opinions:

Bangladeshi people are always up for anything new. They humbly accept
things which are unique and socially accepted. Day by day people in here
are becoming more conscious about IT and modern technology. Their
standard of living has increased and buying power as well which eventually
enables them for more luxury and comfort. So, we have a very good
opportunity to all our business.
Consumer views:
In Bangladesh poor people look for cheap product with highest quality they
can get. Whenever there is product, with their expectation is welcomed by
people.
consumer buying patterns:

Purchasing power of Bangladeshi people is increasing day by day. Now a
days the purchase of modern tools like
Advertising and publicity:

Advertising & publicity is now becoming a major part of the corporate world
of Bangladesh. So, in this area we have a very good chance for our new
venture, as the cost of promotional activities are also decreasing everyday
because almost every company is doing some sort of promotions all the
time.
7.4 Technological Analysis
Today in the world of business especially media & communications technological

change is very drastic. It is both good and bad for us. Good in a sense that in
some times by acquiring new technologies we are able to give better quality &
service. In this sector of social business, different technological solutions are not
available in a very short time. So sometimes it increases the cost of investing.
7.5 Environmental Analysis
Environmental factors include ecological and environmental aspects such as

weather, climate, and climate change, which may especially affect industries like
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social business. Bangladesh is a humid country. So the life of the electronics and
other tech devices are quite short here. For networking we have to put the best
quality materials to make it more sustainable. For the environmental issue, our
cost might go a little higher.
7.6 Legal Analysis

In home market, currently, its a bit tougher to get the trade license of a new
venture. Sometimes, the law demands previous connection with this trade.
That is a disadvantage for the fresh entrepreneurs.
The consumer laws are not that strict in Bangladesh. Health and safety
laws must be followed as we are planning to serve big companies.
Chapter 8
Porter's Five Forces Analysis
Porter's five forces is a framework for the industry analysis and business strategy
development developed by Michael E. Porter of Harvard Business School in 1979.
It draws upon Industrial Organization (IO) economics to derive five forces that
determine the competitive intensity and therefore attractiveness of a market.
The five Forces are described here:
8.1 Threat of New Entrants
There are high possibilities of new entrants to enter this service sector as it is an
attractive area for investment for corporate people. If any other new social
business idea come to the market and do their positioning successfully, then our
company may loss its attractiveness. Besides, it is a social service type business,
so new competitors have the chance to enter the market quite easily without debt
financing. And there are many venture capitalists who are interested in investing in
new business. As the establishment and marketing cost are very high, it will take
time for the new competitors to break-even.
So we can say that threat of new entrants is moderately high.
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Table 3
8.2 Bargaining power of Customers (Buyers)
If Buyers get the quality product in less than market price, they always look for that
product. In that case bargaining power is not there for customers.
Bargaining power of the buyer is moderately low in the industry.
8.3 Bargaining power of suppliers
Suppliers play a vital role in our project. In Bangladesh the market is dominated by
a few large suppliers rather than a fragmented source of supply but competition is
increasing in this industry as a result suppliers bargaining power is decreasing day
by day. Sometimes there are some other problems among suppliers such unfair
practices of supplies. But still it is a very good market for suppliers as the demand
is increasing day by day, because they have plenty of orders of supplies.
8.4 Threat of substitutes
As the industry is new, the threat of substitute is considerably low. If there is a

substitute, they have to compete with us maximum lower price. Other than social
business people are not interested in investing money in social cause. But if in
future other companies come up with new ideas for social business and if their
product becomes our substitute it will create problem in future. But in present time
substitute threats are low. Our main focus is on providing provide which gives
better quality service. As the switching cost is very high, customers are less likely
to go for substitutes. There are no established companies right now. If we can
make ourselves able to attract customers and differentiate our product and service
from the competitors, then it will create a huge advantage in our project.
It is fairly easy to establish in the market as there is no strong existence of

substitutes.
8.5 Competitive rivalry between existing players
This force describes the intensity of competition between existing players

(companies) in an industry. There are merely any existing competitors to
challenge our business. So the intensity of competitive rivalry is very low presently
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Chapter 9
Marketing Plan
Marketing is an organizational function and a set of processes for creating,

communicating, and delivering value to customers and for managing customer
relationships in ways that benefit the organization and its stakeholders. It
generates the strategy that underlies sales techniques, business communication,
and business developments.
For effective marketing and sales strategy we have used marketing mix strategy or
the 7P. Which are:
Product
Price
Promotion
Place
Physical condition
Process
People
We tried our best to implement 7p strategy in our whole marketing plan.
9.1 Mission Statement:
Provide best quality products to change the lifestyle
9.2 Vision:
Within next five years we want to become one of the biggest contributors in
social business market
9.3 Message:
We have developed a message for our customers. Our message to our customers
will be:
Go Green, Go Sweet
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9.4 Products:
1. Compostable Tableware
100% biodegradable
120 degree oil and 100 degree water proof
Microwave safe
2. Biodegradable Tableware
100% biodegradable
120 degree oil and 100 degree water resistant
Can be used in microwave and refrigerator
Variety of sizes, shapes and uses available
Healthy, Nontoxic, Harmless and Sanitary
Can be recycled and protect the resource
From nature and back to nature
3. Paper Cup with Handle

Heat resistant
Different sizes and paper weight are available
Can be printed according to customers' requests
Good paper quality
Mainly exported to Japan, Europe and USA
Suitable for hot drinking, such as coffee
4. Disposable Tableware
acid/alkali condition; 100% food contact safety.
Safe to be used in microware, oven and refrigerator.
CO2 and water; waste can be burned, buried, or composted.
petroleum-based material.
120C hot oil and 100C hot water resistant.
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Stackable; easy to separate; smooth and strong; leak proof; edge
tri9.mming can be omitted for auto lines.
5. Bagasse Plate
Sizes are available from 6 inch to 10 inch
acid/alkali condition; 100% food contact safety
Safe to be used in microware, oven and refrigerator
CO2 and water; waste can be burned, buried, or composted
petroleum-based material
120C hot oil and 100C hot water resistant
Stackable ; easy to separate; smooth and strong; leak proof; edge
trimming can be omitted for auto lines
6. Boards
It can also be used for making boards resembles like Plywood or
Particle board
It has wide usage for making partitions, furniture etc.
It is eco friendly method as it does not involve any harm to the
timbers in the world, like plywood. It is known as Bagasse Board
It is a good substitute for plywood.
7. Sugarcane Denim Fabric

Sugar Cane Jeans are constructed of fibers derived from the plant Sugar
Cane. Sugar is made from sugar cane, which seems simple enough, but not
everyone knows that sugar cane and its byproducts contain essential amino
acids and enzymes necessary to fuel and rejuvenate our bodies. Likewise,
byproducts from sugar cane are used to fuel automobiles in Brazil in order to
have a less harmful impact on the environment rather than found in burned
fuels of a purely fossil origin. Following these facts in a rather philosophical
approach, the textile specialists at Sugar Cane were the first in the world to
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produce a selvage denim fabric made from woven cotton yarns and sugar cane
fibers.
9.5 Pricing method:
9.6 Cost plus Pricing
When an ad is placed in a media and the cost incurred, the company usually adds
certain markup (usually 15%, although it may vary according to circumstances) to
the cost. Then the resultant figure is presented to the client as Bill. This is a
recognized practice in the industry.
As a part of cost plus pricing, the company will need to use markup mainly for two
reasons:
1. More profit
2. Safety net markup (in advertising, extra costs are always incurred, so
markup acts as a guard for the uncertainties and extra costs)
Sometimes it will be feasible to include an added margin to the cost in addition to

the usual 15% company commission because many of the clients want a bargain.
Sometimes, the clients ask for deduction from the total bill. The managed service
provider will need to identify these clients and include "the added margin" in the
cost amount of the bill drawn upon them. When they will ask for more reduction,
the company will be able to bring their price down to the actual level. This strategy
will ensure the profit growth of the company.
As mentioned earlier, this is applicable for bills drawn upon some of the clients
who have a tendency to bargain. However, some clients will never bargain on
pricing so the company will not feel the need to offer an inflated bill to them.
9.7Value-based Pricing
In most cases, the company will not compromise on its 15% company commission
rate because it knows that do that will not be able to provide the quality of IT
service.
3) Relationship Pricing
Although the company norm is to charge 15% as the company commission, the
proposed company, in rare cases, will charge less for the bigger clients based on
the considerations of future potential profit streams over lifetime of clients.
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9.8 Promotion:
As we introduced new social business concept, we are having a small number of

potential competitors. The target market of our company is medium and lower
class people. The promotional plan of our company will let the customers know
about its existence, features, quality, service, location, offers and other necessary
information which the customers would like to know. Besides, the promotional
activities would also help them decide why they would choose our products among
the others andd it might create a latent demand. The p promotional
romotional mix would consist
of:
Advertising Direct marketing
Internet marketing sales promotion
Public Relation Personal Selling
Table 4
9.10 Advertising:
Advertising is a non personal medium of promotional plan. It will involve mass

media like television, radio, news paper etc. Being a very cost-effective
effective method for
communicating with large audiences, advertising in different media vehicles can
be used to create a brand image and symbolic appeal for our company. Most
people regard advertising as the ads and commer
commercials
cials they read and see every
day. It is the buying, selling and planning of the advertising media that account for
the major portion of the typical advertising budget. With most of the money in an
advertising budget going to media advertising insertions, the agency will need to
continue paying attention to media
media-planning function.
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To prepare itself as a consolidated media planner for its clients, the agency will
need a clear understanding of media tools and the most of efficient way of utilizing
them.
We promote
romote our company by giving advertise on newspaper, magazine and radio.
The media mix for Manage service provider would be-

be
Radio
News Paper
Magazines
Out of the Home: Billboards
Sponsorship
Managing Events
Table 5
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Television:
Television is an important medium to reach a huge amount of customers.

Television ads would attract viewers attention. As our target market is lower
middle class and lower class people. Still we are not using television because of:
Budget constrain
The target market is not focused with TVC
The goal is not attainable with this media.
Pros:
1. Television is an extremely creative and flexible medium. Virtually any product
message can be adapted to TV.
2. Network television is the primary vehicle for reaching mass audiences.
3. Television offers advertisers prestige lacking in most other media.
Cons:
1. The television message is perishable and easily forgotten without expensive
repetition.
2. Advertising costs continue to increase. This had led to more and shorter
messages, which contribute to commercial clutter.
Newspapers:
Printed ads in daily news papers would also enhance customers awareness about
our product. Colorful yet classy ads simply describing our products and its
features, occasionally mentioning the lucrative offers and announcements would
create much awareness. Besides, reviews and features about our product in
newspaper would be a very good idea about customer awareness.
Media Vehicle Sections

For ads: First Page bottom-right
section, Last Page Top section,
Cholti-bisso, Projonmo dot com
Prothom Alo second last page, etc.
For Reviews: Naksha (including 2
whole pages).
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Editorial page, Life style section, first
Bangladesh page bottom section, last page etc.
Protidin For Review: Binodon Page, Sports
page etc.
Table 6
Pros:
1. Newspapers have wide exposure to a general population.
2. Newspaper advertising is extremely flexible, with opportunities for color, large
and small space ads, timely insertion schedules, and some selectivity through
special sections and targeted editions.
3. Newspapers reach their audiences at the convenience of the reader.
Cons:
1. The average person spends less than 30 minutes reading a newspaper.
Consequently, most ads go unread.
2. Teenagers and young adults do not demonstrate high newspaper readership.
3. Advertising costs have risen much more sharply than circulation in recent
years.
Radio:
Now a days radio is one of the most popular medium of entertainment. When
people are on their way to work or other destinations, they listen to radio. So we
should follow the timings like 8.30-10.30am and 5.00-7.00 pm. It will also follow
the TVC timing
Media Vehicle Program

Hello Dhaka, Tea Stall,
Radio Foorti
Dhaka Calling etc.
Morning and evening

Radio Today
programs.
Chayachoder Gaan,
Bangladesh Betar Afternoon program,
Night program
Table 7
Page | 25
Pros:
1. Radio can more selectively target an audience segment than virtually any other
medium, especially teens.
2. Radio goes with listeners into the marketplace, giving advertisers proximity to
the sale.
3. Radio, with its relatively low cost for production and immediacy, can react
quickly to changing market conditions.
Cons:
1. Without a visual component, listeners often use radio as background rather
than paying full attention.
2. The low average audience of most radio stations requires high frequency to
achieve acceptable reach and frequency.
3. Adequate audience research is not always available, especially in medium and
smaller radio markets.
Magazines:
A lot of people are regular magazine readers. So placing ads on magazines would
make them exposed to our service. Such popular magazines are
Binodon
Canvas
Charbela Charidik
Mirror etc.
Pros:
1. The number and range of specialized magazines provide advertisers with an
opportunity for narrowly targeting audiences. Both demographic and
geographic selectivity can be achieved.
2. They provide a prestige, quality environment for advertisers.
3. Magazines advertising has a long life, especially since issues are often passed
along to several readers.
Cons:
1. Magazines are more expensive on an audience-reach basis than any other
major medium, with the possible exception of direct mail.
2. Most magazines have relatively long advertising deadlines, which reduce
flexibility and the ability of advertisers to react to fast-changing market
conditions.
Page | 26
3. A single magazine rarely reaches the majority of a market segment. Therefore,
several magazines must be used or alternative media must supplement
magazine advertising.
Billboards:
We are planning to set up a very few billboards at prime areas of Dhaka. It would
attract the business people.
Sponsorship:
We will not go for any sponsorship program because we are not higher profit
Maximization Company. Our main purpose is to help people.
Managing Events:
We would arrange various short events in particular occasions like New Years
Eve, Eid, Valentines Day, Halloween in under privileged areas.
Direct Marketing:
Direct marketing involves communicating directly with the target market. It

includes variety of activities like telemarketing, direct selling, direct response
through direct mail etc. Manage service provider will have a well managed direct
marketing division.
Telemarketing division would take care of all the enquiries of

the customers and encourage them to purchase our service.
They will also let them know about the latest offers and
facilities of our company so that the customer gets interested.
Besides, they would also directly call target customers like
corporate companies, big industries etc. Then they will
elaborate about the corporate facilities and offers and so on.
Direct response advertising will also let the customers
communicate directly from internet.
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Public Relations:
Public relations also include advertising, participating in community services,
sponsorship etc which our company would do a few of them in the long run.
Because as a new company, we would have to first make our existence clear in
the market then we will have to build a strong reputation.
Personal Selling:
In case of personal selling, our company would do these activities-
Send sales persons from door to door at our target people door and tell
about our product and our social cause.
Telephone sales are also a part of personal selling.
9.11Schedule of Campaigning:
For proper advertising & other expense we need a schedule or a chart which are
given below:
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Newspaper Yes Yes Yes Yes Yes
Magazines Yes Yes Yes Yes
Radio Yes Yes Yes Yes
Bill board Yes Yes Yes Yes Yes Yes Yes Yes
On line Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Table 8
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9.12 Promotion Budget:
Type Year 1 Year 2 Year 3 Year 4 Year 5

Newspaper 150,000 175,000 150,000 120,000 100,000
Magazine 50,000 100,000 150,000 100,000 75,000
Radio 30,000 60,000 50,000 40,000 30,000
Billboard 100,000 100,000 150,000 100,000 100,000
Online 15,000 20,000 15,000 20,000 15,000
TOTAL 345,000 455,000 515,000 380,000 320,000
Table 9
9.13 Product forecasts
Our expected product & production forecast for the first ear is given below:
Paper Sugarcane
Compostable Biodegradable Cup Disposable Bagasse Denim
Month Boards
Tableware Tableware with Tableware Plate Fabric
Handle (sft)
Sep,
1500 1500 5000 1300 800 5000 10000
(2012)
Oct 1600 1700 5500 1500 900 5500 15000
Nov 1700 1900 5700 1600 1000 6000 18000
Dec 2000 2100 5900 1800 1200 6500 22000
Jan,
2100 2300 6000 2000 1300 6700 25000
(2013)
Feb 2200 2500 6200 2100 1400 7000 28000
Mar 2500 2700 7000 2200 1500 7500 32000
Apr 2600 2800 8000 2400 1600 8000 35000
May 2700 3000 9000 2600 1700 9000 38000
Jun 3000 3200 12000 2800 1800 10000 42000
Jul 3300 3300 12500 3300 1900 11000 45000
Aug 3500 3400 13000 3500 2000 12000 50000
9.14People:
An essential ingredient to any service provision is the use of appropriate staff and
people. Recruiting the right staff and training them appropriately in the delivery of
their service is essential if the organization wants to obtain a form of competitive
advantage. Client makes judgments and delivers perceptions of the service based
Page | 29
on the employees they interact with. Staff should have the appropriate
interpersonal skills, attitude, and service knowledge to provide the service that
clients are paying for. In our Company we will appoint people based on their
product knowledge and those who have good interaction capabilities. We need
people to stay with us for a long time and we have to make a good reputation
among all the social business firms. While selecting people for the company we
will maintain a minimum skill requirement and after selecting the employees we
will train them at least 2 months for a better quality output. We will provide a
personality development training which will help them to build good attitude and
give them an overall service knowledge by which they will be able to convince the
Customer. After doing all these things we can hope to get a good feedback from
our customer as our whole business depends on them.
9.15 Process:
This area of marketing depends on how the company is able to handle the
customers demands and needs properly. Any customer query, confusions and so
on must be met through proper communication by those responsible for the work.
It can be done while presenting the work or before the contract is made. There
maybe times where customers may ask to scale back the efforts since they cannot
handle the volume and have to expand the resources, therefore the agencies job
will be to adjust the campaigns accordingly.
9.16 Physical condition:

Our customers may have a vague idea about the effectiveness of our work being
done according to their needs. So it will be necessary to communicate in a way
that the customers will feel confident in using our product.
9.17 Controls:
Marketing plan of this firm will be connected with the production and operational
plans. Because all the agreements and deadlines have to be maintained by the
production and operation department otherwise it will largely affect the fame of the
firm. From production to delivery each and every step needs to be supervised with
the discipline, quality and other important concerns. Any error at any step may fail
the firm to satisfy the customers as per demand.
A plan always needs to be flexible so that changes can be made at crucial or

emergency situations. There will be alternative plan for every department along
with the core planning, so that if one plan fails than alternative plan can substitute
that.
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Cost control is a vital issue for increasing profitability. If the production cost is low
than it aids to generate more profit. Cost is dependent on different variables like
less production , too much waste, more bargaining power of suppliers, inefficient
employees etc. These independent variables must focused more to cut the cost
respectively.
Supply chain is always important in terms of efficiency. Proper supply of raw

materials and other effective needed materials can play a big role in business
efficiency. If the production and operation process is too long than it will simply
incur more labor cost and time will be wasted as well.
Communication is the crucial point for business success for an ad company.

Company needs to maintain good relationship with the media. A very good
channel in the media is like a prerequisite for a company to attract more and more
customers. A good communication also helps the company to increase the
business fame in the industry.
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Chapter 10
Operational plan
10.1 Description of companys operation:
Our aim is to achieve very fast growth and gain very good customer response on
our venture because we are first in Bangladesh for this kind of unique production
process. As our business is manufacture based final product from sugar cane fiber
that provides different type of tangible product to customers, we will emphasize on
our operational plan to make it efficient. An effective plan will help us to implement
the strategies in our day to day operations. We will focus on building up customer
reliability by assuring a better quality product.
We have developed our total operation system in three parts. That is given below:
Front Office Operations

Service Operations(Back Office)
Supporting Wings
Each and every wing will be working independently. The purpose of dividing the
whole operations into three parts is to come up with better efficiency and better
manufacturing process. We hope will be able to deliver the best product made
from sugar cane fiber and satisfy them at our level best.
10.2 Supporting Wings
Support Wings helps to assist ongoing operations. Which are described below:
1Finance:
Our finance department for operations will be responsible for keeping track of all
the businesses transactions that will occur. We will have one main finance
department with two divisions. But at the end of every day all the information will
be accumulated in the finance department.
Cash Management:
Page | 32
This is the main purpose of this department. As we are going to have many
products, this will help us to keep track of cash inflows and outflows effectively.
Using the daily, weekly, monthly and annual data, our financial analyst will
forecast and manage the cash resources, including the investment of cash
balances. This information will guide us to take decisions effectively.
Accounts Payables:
The Finance department will keep the record of daily purchase of raw materials for
production and for necessary equipments on credit. It will process, verify and
make payment to the vendors within the time. It will be carefully handled so that
we can maintain a long-term relationship with the suppliers.
Management Information:
Another important responsibility is to communicate the findings with the

management team. After getting all the necessary data, finance department will
present statistical information to operating executives and owners to facilitate
identification of areas for improvement. It will recommend such kinds of things like
to cut one of the operating costs, which is adding less value to the business, or to
control costs of foods services etc.
Financial Reporting:
On the basis of daily reporting, monthly operating statement, balance sheet, cash
flow projections will be made. Experts will calculate the full year forecasts and
other various analytical reports.
Detailed Budget Preparation:
For an effective operational plan, preparation of the annual operating budget is

important with the capital expenditure budget and cash flow projection. This will
guide top-level management to make decision regarding businesses expand or
adding value to the business.
Payroll Processing:
Page | 33
All the aspects of the payroll functions are going to be taken into account including
cost segmentation and daily labor productivity tracking, overtime of the employees
will be recorded so that the salary and wages can be managed effectively.
Customized Reporting:
Our team will be able to provide customized financial reports to meet owner's
needs or requirements for the profitability.
Operational plan
Supporting Wings Primary activates
Finance
Manufacturing operation
Human Resource
MKT and sales
Administration
Production and delivery
Information
Technology Customer feedback
Superior
Profitability
Human resource:
The Manager on Duty is a particularly important and critical role for the success of
our venture. In a manufacturing related business, HR department acts the crucial
activities of recruiting capable persons who will directly serve the customers. .
Information Technology:
Page | 34
There are many businesses, which need different software packages for satisfying
their operational as well as functional needs. To fulfill this requirement, these
companies sign deals with the software manufacturing companies. Information
technology is useful in ensuring the smooth functioning of all the departments in a
company such as the human resource department, finance department,
manufacturing department and also in security related purposes. This kind of
technology in this service sector allows us to work effectively and get rid of errors
that can be made while working manually.
Administration:
The main purpose of this Administration is to plan, direct, or coordinate supportive

services of an organization. Basically, the administrative activities include all the
crucial sections of the business.
Property management:
This administration department such as coordination of marketing, finance will

manage the total plant and HR department will be done. Adding new service or
adding new technology will be fully supported by this sector.
Primary activity:
Our primary activity is divided in to production, sales, marketing, and customers

feedback. These primary activities are very important for executing any order.
Flow of orders of goods and services:
Our maximum capacity of production in per months in glass and plate section is
20000 units per month. In our tissue paper section 10000 units per month. And in
bad sheet section production capacity is 50000 square feet per month. We are
expecting to reach our breakeven by sales within first six months. Since its a new
concept in Bangladesh we have to for some months for getting order at a large
scale. We are expecting to get order from hotels and restaurants where one time
usable glasses and plates demand are very high. We also are expecting order
from different corporate and family program where one time usable glasses and
plates are also used. Our tissue paper is for all section of people of the society. So
we are expecting a large quantity of order from households, offices, hospitals.
Page | 35
Our expected flow of order for one year (unit):
Paper Sugarcane
Compostable Biodegradable Cup Disposable Bagasse Denim
Month Boards
Tableware Tableware with Tableware Plate Fabric
Handle (sft)
Sep,
1500 1500 5000 1300 800 5000 10000
(2012)
Oct 1600 1700 5500 1500 900 5500 15000
Nov 1700 1900 5700 1600 1000 6000 18000
Dec 2000 2100 5900 1800 1200 6500 22000
Jan,
2100 2300 6000 2000 1300 6700 25000
(2013)
Feb 2200 2500 6200 2100 1400 7000 28000
Mar 2500 2700 7000 2200 1500 7500 32000
Apr 2600 2800 8000 2400 1600 8000 35000
May 2700 3000 9000 2600 1700 9000 38000
Jun 3000 3200 12000 2800 1800 10000 42000
Jul 3300 3300 12500 3300 1900 11000 45000
Aug 3500 3400 13000 3500 2000 12000 50000
Table 10
Technology utilization:
We will use different types of technology for maintaining our production process,
maintaining proper inventory, manage order from buyers and for selling our
products. Our most of the machines are automatic that are controlled by centre
controlling unit that maintain maximum productivity. If any fault occurs in any parts
of the production system then manufacturing process will be ceased for moment
until machines are properly repaired. That will prevent us from occurring any major
accident. Our inventory system is maintained by (CBIT) computer based inventory
system. So we reduce inventory holding period that will help us minimizing cost
and speeding the production process. We will use website for receiving orders. So
our investors will not face any hustle for giving orders and we can supply them
products in priority based with great efficiency.
Machinery and equipment:
Page | 36
We need machinery that is both efficient and cheap. So china is the best option.
We need different types of machinery for producing of final output because our
product range is diverse. For producing Biodegradable and Disposable tableware
we need almost dame types of machinery with different shaped dice. But for
producing Boards and Sugarcane Denim Fabric from sugar cane fiber we need
more expensive and unique type of machine. For manufacturing fabrics we have
to set up different types of textile machineries. We have to buy chair, fan, trolley,
computer, light, table besides machinery.
The list of those machineries is given below:
Biodegradable tableware machine.

BA-12 Type sugar cane Cup Handle Making Machine.
Plate Bending Machine.
Battery Plate Pasting Machines.
Plate Rolling Machine.
Oblique Type Bagasse Corrugation Machine.
Automatic Bagasse Corrugated Board Making Plant.
Briquette Machine.
Straw Fuel Machine.
Coal Briquette Press.
Briquette Crusher.
Briquette Dryer.
Mixing equipment
Carbonization Furnace
Pellet Mill
Asbestos Tile Machine
Pellet Machine
Page | 37
Chapter 11
SWOT Analysis
The SWOT analysis is an extremely useful tool for understanding and decision-
making for all sorts of situations in business and organizations. SWOT is an
acronym for:
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
The analysis is given in the next page:
Page | 38
STRENGTHS WEAKNESSES
1. We are going to provide unique 1. No direct marketing experience.
compact packages.
2. Less experience in legal procedures.
2. Right service, quality and reliability.
3. Limited initial budget.
3. Low price.
4. Customer service staffs need
4. Smart and proficient management. training.
5. Competitive price with maximum
quality.
6. Management is committed and
confident.
SWOT
THREATS
OPPORTUNITIES
1. Bangladesh has a large potential 1. It is going to be difficult to establish
market for social business. the venture when idea is new.
2. More and more investors are being 3. Political instability.
becoming interested in investing in 3. Environmental degradation.
this particular sector.
4. National economy and price level.
3. People respond to new ideas.
5. Possible negative publicity because
4. Future prospect to expand. of less marketing experience.
Page | 39
Chapter 12
Human resources plan
12.1 Form of Ownership:
Type of ownership (Type 1 Social Business):
This kind of social business is a non-loss, non-dividend devoted to solving social

problem and owned by investors who reinvest all profits in expanding and
improving the business. The investors can take back their original investment over
a period of time, but cannot take any profit. According to Nobel Peace Prize
laureate Prof. Muhammad Yunus,
A Type 1 is when the social business produces a product or service that is
specifically targeting a social objective.
We will have equal shares in our venture, therefore risk is equal. In case of
bankruptcy and liquidation, the loss will be divided equally among us. No partner
can transfer h share to any other person without the prior consent or willingness of
all other partners. We all will be Active partners which mean the partners who
actively participate in the day-to-day operations of the business are known as
active or working partners.
12.2 Authority of Principals:
Principal of Authority actually defines who will be assigned what ones

responsibility is which are given below:
Post Responsibility Assigned to
Director of Planning & Taking Care of Daily

Md. Golam Ahasan
Operation-Production Operations
Director of Marketing & Farzana Islam & Md. Atiqur

Communication & Sales
Sales Rahman
Director - Finance Taking Care of Daily Cash Shamiul Haque
Director - HRM & IT Total Control over People Saiful Islam Sourav
Page | 40
Table 11
These are the responsibility we are assigning. These key people will work as
directors of different department. They will work individually with the help of other
employees those will be hired. But at a specific period of time, there will be board
meetings and evaluations of each and every department's performance. Any kinds
of changes in decisions will be evaluated first, and then will be implemented.
Each and every of these members will cooperate, because without cooperative
actions we cannot make sure high quality service to the customers. From
financing to the operations will work as it is one individual department.
12.3 Management Team Background

& Roles and Responsibilities:
Shamiul Haque and Farzana Islam

Director of Planning and Operation-Production
When it comes to social business it includes all the activities necessary to

continue its daily operations. The key responsibility of any social business
operation is to execute each and every activity in an efficient way that it can
reduce overall cost of running the business. Operations managers are responsible
for managing activities that are part of the production of goods and services and
daily operations. The main responsibilities include managing the operation
process, planning, controlling, and designing, improving performance and
operation strategy. They also play a vital role in other functions like marketing
sales, finance accounts and other stuffs.
Operations managers have to deal with:
Asset Management:
Proper use of buildings, facilities, goods and services, balancing effectiveness and
efficiency. Overall, managing day to day operations.
Cost Management:
Most of the cost of producing goods and service is related to cost of acquiring
resources, processing and delivering them to customers. Cost cutting motive is
very important for an operations and operation manager should be efficient in this.
Decision Making:
Operation manager take decision. Which are:
1. Designing the total operations process
Page | 41
2. Managing the process
3. Improving the system
Roles & Responsibilities:

Management of people, equipment, and supplies
Cost control
Recordkeeping
Leadership
Communication
Strategic planning
Departmental management
These are the major duties performed by an Operations Director.
MD. Saiful Islam Sourav

Director of Finance
Finance is a major player in the success of a business. The major responsibilities

are given below:
Roles & Responsibilities:

As a director of the finance department my duty would be to monitor the activities
of all other departments with the finance department so that proper and accurate
financing can be done. Marketing, Human Resource, Administration and
Operational activities need financing and that will be highly evaluated to ensure
least amount of unnecessary cash outflows. My key activities will be:
Cash Management:
Financing the whole organization is a crucial part specially the managing the cash
inflows and outflows for different period. I have to ensure that there is adequate
cash for the operating activities (day to day operations). My concern will be to
confirm the fact that there is enough liquidity. Since liquidity and return are
negatively related, I have to keep an eye on the potential return of our investment.
One of my main duties will be to find out strategies to keep the operating
expenses as low as possible.
Financial Structural Decision:

I have to determine the optimal mix of short term debt, long term debt and equity
that will maximize the return. Since we are financing our project with significant
amount of equity, initially our tax payment will be higher. So, once we achieve
stable growth in terms of sales and income, my focus will be to increase the debt
amount for leverage as well as return.
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Fund Management:
Financial manager has to deal with managing funds of cash and other
disbursements. He has to pay salaries to the employees and the stuffs. He has to
maintain a minimum amount of fund in order to hedge any risk. The key role of
managing funds is given below:
Anticipation of funds(capitalization)
Raising of fund
Allocation of fund(investment decision)
Assessment of fund
Investment Climate Observing:

As a financial manager its my duty to observe the invest climate and make
assumptions and decisions based on my observing. Regular observations might
result in bringing money to the company which is beneficial for the company in
long-term.
Md. Golam Ahasan

Director of Marketing Department:
Roles and responsibilities of Marketing and Sales Director:

Service oriented organizations need different kinds of promotional activities rather
than a product oriented service. We need to assure that our service create an
emotional attachment with the present customers. I will be responsible for the
tasks of my people who will do marketing works and promotional activities. Our
initial promotional activities will be primarily to introduce our products to the
market. It is necessary for our initial revenue. We will try to do all the research
work when we start our operations, so that any kinds of changes that will be
needed can be recognized and we can immediately take necessary actions.
My key responsibilities will be:

Must know and research about what our competitors are doing and the
trends they are adapting.
Spotting recent trends and acting on them very fast is one of the very
important duties of a Marketing and sales director. As trends change very
fast, capturing them and adapting should be fast to otherwise we will lag
behind.
Staying up to date with the news, researches and other information that
directly affect our services.
Page | 43
In order to promote sales of our services that will most benefit the
customers and to establish creditability through communication in a manner
that will optimize the companys market share and savings, improve the
companys efficiency, help achieve the companys mission and goals, and
result in outstanding customer service.
Major responsibilities involve supervision, marketing, profitability and sales,
reporting, purchasing, resale pricing, inventory, service, maintenance, and
other duties as requested by management.
Maintaining a positive attitude that promotes teamwork, keeps the workers
cooperative and happy and increases their productivity within the firm and
thus maintains a favorable image of our company.
Provide supervision which involves establishing and communicating
division goals and results to employees, staffing the division and delegating
the workload, actively supporting employee growth, and upholding
company policies.
Establish and communicate division goals and results to employees and
establish division goals with assistance from upper management.
Be instrumental in coordinating and assisting the department managers in
developing annual marketing plans. Will also coordinate all advertising for
the company and negotiate with print and other media representatives to
ensure efficient purchasing of advertising.
Another important duty is staff division and delegate work load that is
needed to meet market requirements. That person will also establish and
update job descriptions for all positions within the division and recommend
selection of employees based on job requirements. They will also review
general work assignments for each employee daily. The marketing director
will also staff and adjust work force to fit seasonal needs with a minimum of
unproductive labor costs. The marketing director will also be responsible to
employ seasonal work-sharing arrangements to minimize layoffs and
unemployment compensation costs if so needed.
Should be able to inform all customers of safe service. In addition be
responsible for developing and updating a regular maintenance schedule
for all division facilities and equipment.
Responsible for internal employee growth and will schedule and supervise
orientation for new division employees and update employees regularly on
new service knowledge and also identify in writing annually any training
which is needed for individual employees while discussing performance.
Uphold all company policies and insure that division facilities and
equipment meet all federal and state regulations.
Reviewing marketing activities with all applicable management. These
activities can include: sales call recap, market share report, sales analysis
Page | 44
and strategy review reports, sales promotional efforts and upcoming
promotional plans.
I will monitor the daily records and trends of the revenues. Results from the review
reports will be discussed with all other board members. So that before changing
any strategies or actions, all of them get to know and cooperate.
Md. Atiqur Rahman

Director of Human Resource Department
Roles and Responsibilities in Bagasse:

I will try to handle and work as effectively as possible to take out best from my
team members to achieve more from our objectives of the whole organization. As
our business is production oriented, which needs people who will provide services
to the customers directly, it is the most important role to manage the Human
Resource.
As our business is not very large, we need adequate of people to work and
provide services to customers. My focus will be to hire such potential people to
work with me and with my members. Managers will be highly monitored so that
under their supervision, employee management goes in an organized way. Under
my supervision, administration will be done by a different department. Last of all,
strategies can be modified and reorganized if needed.
My key responsibilities for the organization:

To maintain and develop HR policies, make necessary changes if there is a
need for a change.
Develop the HR management team with experienced people from the field
to ensure a high quality service. Manage the team of staffs in the
organization according to the need.
To ensure recruitment of required level/quality of Management staff, other
business lines staff. Administer and approve employee offer letters salary
letters and employment contracts.
To meet the needs of the business, I am going to focus on retention of
skilled employees.
Develop and modify effective methods or tools for selecting people through
interviews and tests.
Work with the key people to determine the salary budgets and ensure
compliance to the approved salary budget by giving focus on incentives for
better performance. These will be maintained on the corporate guideline on
salary adjustments and promotions.
Page | 45
Coordinate increments and promotions of all staffs.
Ensure appropriate and effective communication at all staff levels from top
management to the employees.
To maintain and develop effective management system in order to maintain
competitive advantage.
Conduct the staff Induction session with the HR managers.
Performance Management will be considered as an important tool to
regularly monitor and modify the performance.
To recommend and ensure implementation of Strategic directions for the
people within the organization.
Ensure and maintain a motivational climate in the organization, including
adequate opportunities for career growth and development.
Monitor all employee benefit programs made by the HR manager with the
Finance and Administration department.
Monitor the entire HR Administration and responsible for corporate HR
functions.
I will be responsible for controlling the HR managers for management of payroll

issues, maintenance of employee records, safety issues of the employees,
records of the insurance and other programs offered to employees and assist
employees in understanding and evaluating the participation in these programs.
Page | 46
Chapter 13
Social Responsibility Strategy
Corporate social responsibility (CSR, also called corporate conscience, corporate

citizenship, social performance, or sustainable responsible business/ Responsible Business)
is a form of corporate self-regulation integrated into a business model. CSR policy
functions as a built-in, self-regulating mechanism whereby a business monitors and
ensures its active compliance with the spirit of the law, ethical standards, and
international norms. In some models, a firm's implementation of CSR goes beyond
compliance and engages in "actions that appear to further some social good, beyond the
interests of the firm and that which is required by law."CSR is a process with the aim to
embrace responsibility for the company's actions and encourage a positive impact through
its activities on the environment, consumers, employees, communities, stakeholders and all
other members of the public sphere who may also be considered as stakeholders.
It is defined as the voluntary activities undertaken by a company to operate in an

economic, social and environmentally sustainable manner. Our company recognizes the
value of incorporating CSR practices into operations. Operating responsibly also plays an
important role in promoting local values internationally and contributes to the sustainable
development of communities.
In Bangladesh no legal compulsion is there. A few years back, Bangladesh Bank (BB)
issued circular urging CSR activities for scheduled banks. Now BB publishes a very
comprehensive annual report on CSR activities of the scheduled banks. This has compelled
the banks to be forthcoming about CSR activities because the annual report has been the
instrument of compulsion.
There is no denying that because of the central bank, CSR activities have been virtually
institutionalized in the banking sector. In this connection it may be mentioned that
Bangladesh Bank has adopted a number of pro-poor measures through the banking
channels which have helped accelerate poverty alleviation activities. However, it should be
remembered that decoration work in the VIP road, arrangement of golf tournament,
display of gala fireworks in connection with the opening ceremony of state functions etc.,
are not acceptable under CSR programs. We try to do actual CSR activities of programs.
We try to ensure human rights, labor standards, and environment friendly plant.
Page | 47
Chapter 14
E-business
business Strategy
Interactive or Internet Marketing:
Internet marketing is a dynamic and revolutionary idea which has become a very
important medium of marketing recently. Interactive media allow back and forth
flow of information whereby users can participate in and modify the form and the
content of the information they receive in real time. So, Our Company will
definitely engage in internet marketing. In this way, by putting up an ad virtually, a
lot of people will come across the information about our company. In doing so we
would have to create-
Put up Banner ads

Facebook Fanpage Twitter Page
Create own web

page
Table 12
Face book Fan Page:

Face book is a famous social networking site today. So creating a fan page in face
fa
book would help the target customers to know informations about our company
and get updates about offers and events automatically.
Twitter Page:
Page | 48
Following Twitter page will also benefit the customers and it would be easier for us
to do marketing in such an inexpensive way.
Putting up Banner ads:

Putting up banner ads in different sites where our target customers regularly visit,
even in face book and twitter is also an important marketing strategy
Creating own Website:

Our company will create its own website where it would promote itself and there
will be all informations and facilities to.
Our website is www.bagasse.com.bd
Page | 49
Chapter 15
Financial forecasts and other information
15.1 Assumptions:
Our all assumption about our business are-
Sl. Description Year 1 Year 2 Year 3 Year 4 Year 5
1 sales growth - 20% 20% 15% 15%
2 Total Quantity supplied 20,000 30,000 35,000 47,000 60,000
Revenue will be generated from(compostable 3,480,0 4,176,0 5,011,2 5,762,8 6,627,3

3
tableware, Tissue paper , Paper cup) 00 00 00 80 12
Revenue will be generated from ( Boards, Sugercane 20,000, 30,000, 35,000, 47,000, 60,000,
4
Fabrics) 000 000 000 000 000
5 Salary growth of permanent staff - 12% 13% 14% 15%
6 Utilities Expense (% of Revenues) 1.0% 1.0% 1.0% 1.0% 1.0%
7 Maintenance Expense (% of Revenues) 1.5% 1.5% 1.5% 1.5% 1.5%
480,00 480,00 480,00 600,00 600,00

8 Rent Expense (Tk. 40,000 monthly)
0 0 0 0 0
11,700, 17,768, 20,953, 28,066, 35,842,

9 Dividend expense
195 782 915 651 056
10 Project cost will be funded by equity investment
11 Minimum Wage of employees Tk. 7,000
12 Cost has been calculated on constant basis.
13 Details of Marketing expense has been attached
14 Salaries will be paid at the end of the month
Sales revenue will be collected at sales time and at the emding of the
15
month.
16 Debt: Equity = 30%:70%
17 Project life 5 years
At the end of 5 years Net Income will be generated as same as year 5(considering year 5 profit to calculate
18
PV of Perpetuity)
Page | 50
19 Details of Salaries expense has been attached
20 37.5% Tax applicable for joint venture or social business
Rent Contract will expire after year 3. Thus, 25% growth assumed in Rent
21
Expense
Straight line depreciation assumed for calculation of Depreciation

22
expenses
80% of Net Income will be disbursed as Dividend among S/Hs and rest 20% wil be kept as R/E
23
for future.
Table 13
15. 2 Financing Mode:
Financing Mode
1 Debt 450,000 30%
2 Equity 1,050,000 70%
Table 14
We will take 30 % bank loan. And rest of our investment will be done by equity
investment.
Projected Cost:
Project Cost
Sl. Item Amount (Tk.) Details
1 Advance Rent 240,000 6 Months rent (Area: 5,000 sft.)
2 Interior Designing 198,000 Appendix-1
3 Crusher machine 600,000 2 machine; Tk. 300,000 each
4 Processing Machineries 300,000 According to market experts
5 Furnitures & Fixtures 150,000 Appendix-1
6 Miscellaneous 12,000 Around 1% of Fixed Cost
Total Fixed Cost 1,500,000
8 Working Cap Req. N/A
Total PC 1,500,000
Page | 51
Our total projected cost will be 1500000 lakh taka. Breakdown of interior design
cost and furniture cost are attached in the appendix
15.3 Income Statement:
INCOME STATEMENT
Description Year 1 Year 2 Year 3 Year 4 Year 5

23,480, 34,176, 40,011, 52,762, 66,627,
Revenue
000 000 200 880 312
Revenue from (compostable tableware, Tissue 3,480,0 4,176,0 5,011,2 5,762,8 6,627,3
paper , Paper cup) 00 00 00 80 12
20,000, 30,000, 35,000, 47,000, 60,000,
Revenue from ( Boards, Sugercane Fabrics)
000 000 000 000 000
Expenses:
2,572,4 2,881,0 3,255,6 3,711,4 4,268,1
Salaries Expense
00 88 29 18 30
Marketing Expense 110,000 126,500 145,475 162,932 182,484
Maintenance Cost 352,200 512,640 600,168 791,443 999,410
Utilities Expense 234,800 341,760 400,112 527,629 666,273
Rent Expense 480,000 480,000 480,000 600,000 600,000
Depreciation Expense 162,000 162,000 162,000 162,000 162,000
Interest Expenses 68,275 57,375 44,624 29,706 12,255

3,979,6 4,561,3 5,088,0 5,985,1 6,890,5
Total Expenses
75 63 08 28 52
19,500, 29,614, 34,923, 46,777, 59,736,

Net Income Before Tax
325 637 192 752 760
7,312,6 11,105, 13,096, 17,541, 22,401,
Tax @ 37.50%
22 489 197 657 285
12,187, 18,509, 21,826, 29,236, 37,335,
Net Income After Tax
703 148 995 095 475
9,750,1 14,807, 17,461, 23,388, 29,868,

Dividend expenses
62 318 596 876 380
2,437,5 3,701,8 4,365,3 5,847,2 7,467,0
Retained Earnings
41 30 99 19 95
101.64
ROE(%) 6.99% 34.40% 67.04% 79.61%
%
Dividend Payout Ratio 80% 80% 80% 80% 80%
Sustainable Growth Rate(%) 20.33%
Table 15
Page | 52
From the income statement we can see that all revenues and expenses are
calculated according to our assumptions. And our sustainable growth rate at the
end of year 5 is 20.33%.
15.4 Balance sheet:
BALANCE SHEET
ASSETS
Current Assets
Cash in hand 2,769,302 6,592,697 11,068,347 17,023,434 24,590,283
Advance Rent & Miscellaneous 252,000 252,000 252,000 252,000 252,000
Total Current Asset 3,021,302 6,844,697 11,320,347 17,275,434 24,842,283
Fixed Assets
Interior Designing 198,000 198,000 198,000 198,000 198,000
Crusher machine 600,000 600,000 600,000 600,000 600,000
Processing Machineries 300,000 300,000 300,000 300,000 300,000
Furnitures & Fixtures 150,000 150,000 150,000 150,000 150,000
Less: Accumulated Depr. 162,000 324,000 486,000 648,000 810,000
Total Fixed Assets 1,086,000 924,000 762,000 600,000 438,000
Total Assets 4,107,302 7,768,697 12,082,347 17,875,434 25,280,283
LIABILITIES & S-Hs' EQUITY
LIABILITIES
Current Liabilities
Salaries Payable 214,367 240,091 271,302 309,285 355,678
Utilities Payable 19,567 28,480 33,343 43,969 55,523
Total Current Liabilities 233,933 268,571 304,645 353,254 411,200
Page | 53
Long-Term Liabilities
Long term Debt 385,828 310,757 222,933 120,192 0
Total Liabilities 619,762 579,327 527,578 473,446 411,200
OWNERS EQUITY
Owners Capital 1,050,000 1,050,000 1,050,000 1,050,000 1,050,000
Retained Earnings 2,437,541 6,139,370 10,504,769 16,351,988 23,819,083
Total Equity 3,487,541 7,189,370 11,554,769 17,401,988 24,869,083
Total Liabilities & Equity 4,107,302 7,768,697 12,082,347 17,875,434 25,280,283

Table 16
From our balance sheet we can see that our total liability and assets are
increasing every year. Our retained earnings are also increasing in every year.
Our salaries payable and utilities payable has been crated because at the date
when we create our balance sheet then some of our current month expense
remain payable.
Page | 54
15.5 Cash flow statement:
CASH FLOW STATEMENT

12,187,70 18,509,14 21,826,99 29,236,09 37,335,47
Net Income After Tax
3 8 5 5 5
Adjustment for:
Depreciation 162,000 162,000 162,000 162,000 162,000

Increase/Decrease in Salaries
214,367 25,724 31,212 37,982 46,393
Payable
Increase/Decrease in Utilities
19,567 8,913 4,863 10,626 11,554
Payable
12,583,63 18,705,78 22,025,06 29,446,70 37,555,42
Net Cash from Operating activities
6 5 9 4 2
Purchase of Fixed Assets - - - - -
Sales of Fixed Assets - - - - -
Cash flow from Investing Activities - - - - -
Debt Repayment (64,172) (75,072) (87,823) (102,741) (120,192)

(9,750,16 (14,807,31 (17,461,59 (23,388,87 (29,868,38
Dividend Payment
2) 8) 6) 6) 0)
Cash Flow from Financing (9,814,33 (14,882,39 (17,549,41 (23,491,61 (29,988,57
Activities 4) 0) 9) 7) 2)
Net Increase/(Decrease) in Cash 2,769,302 3,823,395 4,475,650 5,955,087 7,566,849

Add: Opening Cash and Cash 11,068,34 17,023,43
- 2,769,302 6,592,697
Equivalent 7 4
11,068,34 17,023,43 24,590,28
Closing Cash and Cash Equivalent 2,769,302 6,592,697
7 4 3
Table 17
Page | 55
15.6 Capital budgeting:
Capital Budgeting
Sl
Description Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
.
(1,500,000 452,71 1,036,57 1,276,37
Cash Inflow/(Outflow) 549,548 897,872
) 8 9 3
452,71 1,002,26 1,900,13 2,936,71 4,213,09

Cummulative Cash Flow
8 7 8 7 0
Payback - 1 1 0.45
Discounting Factor
1 0.85 0.73 0.62 0.53 0.45
17.40%
(1,500,000 385,62
Discounted Cash Flow 398,721 554,894 545,670 572,318
) 0
Discounted Payback - 1.00 1.00 1.00 0.29
1 Payback Period 2.45 years
Discounted Payback
2 3.29 years
Period
3 NPV at 17.40% 957,223 BDT.
4 IRR (%) 37.97%
Table 18
From the capital budgeting analysis we can see that our payback period is 2.27
years. Our discounted payback period is 2.45 years. Our NPV at 17.40 % is
957,223 TK. Our internal rate of return is 37.97%.
Page | 56
15.7 Loan Amortization schedule:
Loan Ammortization Schedule
Loan Amount 450,000

Interest Rate 16%
Repayment Period Yrs 5
Mode of Payments/Yr 4
Number of Installments 20
Y1 Y-2 Y-3 Y-4 Y-5

Interest Paid 68,275 57,375 44,624 29,706 12,255
Principal Paid 64,172 75,072 87,823 102,741 120,192
Principal Remaining 385,828 310,757 222,933 120,192
TOTAL PAID 132,447 132,447 132,447 132,447 132,447
Opening Installments Closing

Installment Number
Balance Principal Interest Total Balance
1st 450,000 (15,112) (18,000) (33,112) 434,888
2nd 434,888 (15,716) (17,396) (33,112) 419,172
3rd 419,172 (16,345) (16,767) (33,112) 402,827
4th 402,827 (16,999) (16,113) (33,112) 385,828
5th 385,828 (17,679) (15,433) (33,112) 368,150
6th 368,150 (18,386) (14,726) (33,112) 349,764
7th 349,764 (19,121) (13,991) (33,112) 330,643
8th 330,643 (19,886) (13,226) (33,112) 310,757
9th 310,757 (20,682) (12,430) (33,112) 290,075
10th 290,075 (21,509) (11,603) (33,112) 268,566
11th 268,566 (22,369) (10,743) (33,112) 246,197
12th 246,197 (23,264) (9,848) (33,112) 222,933
13th 222,933 (24,194) (8,917) (33,112) 198,739
14th 198,739 (25,162) (7,950) (33,112) 173,577
15th 173,577 (26,169) (6,943) (33,112) 147,408
16th 147,408 (27,215) (5,896) (33,112) 120,192
17th 120,192 (28,304) (4,808) (33,112) 91,888
18th 91,888 (29,436) (3,676) (33,112) 62,452
19th 62,452 (30,614) (2,498) (33,112) 31,838
20th 31,838 (31,838) (1,274) (33,112) 0
Table 19
Page | 57
15.8 Depreciation schedule:
Depreciation
Total Depreciation
Items Year 1 Year 2 Year 3 Year 4 Year 5
cost Rate (%)
Interior Designing 198,000 20% 39,600 39,600 39,600 39,600 39,600
Crusher machine 600,000 10% 60,000 60,000 60,000 60,000 60,000
Processing Machineries 300,000 10% 30,000 30,000 30,000 30,000 30,000
Furnitures & Fixtures 150,000 20% 30,000 30,000 30,000 30,000 30,000
Miscellaneous 12,000 20% 2,400 2,400 2,400 2,400 2,400
TOTAL 162,000 162,000 162,000 162,000 162,000
Accumulated Depreciation 162,000 324,000 486,000 648,000 810,000
Table 20
15.9 Break even analysis:

Breakeven Analysis
Year Fixed Variable Avg. Variable

Expenses Expenses Revenue/unit Expenses/unit
Year 1 3,392,676 587,000 1,174 29
Year 2 3,706,964 854,400 1,139 28
Year 3 4,087,729 1,000,280 1,143 29
Year 4 4,666,056 1,319,072 1,123 28
Year 5 5,224,869 1,193,902 1,110 20
Break-even unit Requirement

Year 1 Year 2 Year 3 Year 4 Year 5
2,964 3,337 3,667 4,263 4,791
Present 214,571,697
Value of
Perpetuity
Table 21
Page | 58
15.10 Ratio Analysis:
Ratio Year 1 Year 2 Year 3 Year 4 Year 5

Current ratio=
current
2.67 3.15 3.68 4.07 4.37
assets/current
liability
Asset turnover
ratio= Revenue 2.14 2.53 2.9 3.15 3.37
Total Asset
Net profit margin
ratio= net profit 2.04 8.4 13.65 14.09 15.65
after tax sales
Return on asset
ratio= Net
6.75 21.42 39.63 44.48 52.84
Income total
asset
Return on equity=
net income
6.89 31.77 55.09 57.85 64.35
Shareholders
equity
Dividend payout
ratio= Dividends 80% 80% 80% 80% 80%
net income
Total debt to total
assets ratio=
(short term debt 36.16 32.78 28.06 23.11 17.89
+long term debt)
(Total assets)
Table 22
Chapter 16
Exit plan
In this life, nothing is certain. So, in case our business plan does not go according
to our likings and lead towards massive loss, we have developed couple of
solutions as exit plan.
Merger: If we failed in our project then we can merge the company. Merge the
company with a larger company which has a larger market share weak strong
production line. With the merger we can get higher production as well as greater
market share. The brand in this industry really does not matter therefore a merger
will be only the acquisition of assets. The investment of the company can either be
retrieved by the sale of the company or buy keeping share in the merger company.
Page | 59
Often many big companies merge their company by acquiring other company to
less the stiff competition.
Bagasse Toys & Accessories: If the sale of Bagasse product decreases

tremendously, the business could be diverted into a new direction. The company
instead of selling Bagasse in its raw form could sell finished products. These
products would include toys and accessories.
The product than can then be exported as there is reporting a rise in demand for
Bangladeshi Bagasse products. Only a little investment would be required to take
the new route as the company already has the plastic.
Chapter 17
Production Plan
17.1 Manufacturing process:
Our manufacturing process is converting sugar cane fiber to Compostable

Tableware, Biodegradable Tableware, Paper Cup with Handle, Disposable
Tableware, Bagasse Plate, Boards, and Sugarcane Denim Fabric. We have to
combine machine, labor, and management skill to make our output. Our skilled
labor will operate our machine to make final output. In first few months we will face
problem to achieve our optimal output. But we expect to achieve our optimal
output within a very short time. Since it is a production based industry then we
have to use very strong management skill to achieve maximum uses of our
capacity. From the first stage of every manufacturing process we will maintain total
quality management (TQM) for achieving optimal production efficiency and
profitability. We will use flexible manufacturing process that will reduce machine
set up cost and time and help to achieve efficacy a in every level of our
production. We will use just in time operating system for getting order from
customer and delivery to them. So our manufacturing process will be able to
produce maximum unit of output within a very short time.
Managing Raw Materials Process:
In our manufacturing plant the main production system is producing product from
sugar cane fiber. There are a lot of devices and there are lots of processes related
with it. Managing raw materials which is in this case different electric operated
Page | 60
machines, for producing a value added service is a process which falls under
production system. The process is briefly given below:
Select Buy Raw Assembly or

Issue Tender Negotiation
Supplies Materials Production
Chart 1
Physical Production:
After receiving the order from the consumer the process for producing products
goes like this:
Products
Order Order Assemble Installation Received
Received Notified products Process by
Customer
Chart 2
Physical plant:
We will establish our industry at Thakurgaon. Where, sugar fiber is available at a

large scale from local sugar mill. We will establish a manufacturing unit covering
Page | 61
14 Katha (10,080 square feet, or 0.2314 acre) areas. We need two 5 ton pickup
vans to supply our product all over the country and collect raw materials. We will
set up diesel run generator for the time of load shedding. In our physical pant
included units are Raw Materials Store, Cutting and matching room, Stitching
room, finishing room, packing room, company office, wash room. We will import
machinery from china for production. We also have to hire big storage house for
maintaining our inventory. We dont need any natural gas connection for our
production. We need only a lot of water and high voltage electricity connection.
Our machineries are not fully automatic. So we need a lot of skilled labor for
operating this equipment.
17.2 Machinery and equipment:
We need machinery that is both efficient and cheap. So china is the best option.
We need different types of machinery for producing of final output because our
product range is diverse. For producing Biodegradable and Disposable tableware
we need almost dame types of machinery with different shaped dice. But for
producing Boards and Sugarcane Denim Fabric from sugar cane fiber we need
more expensive and unique type of machine. For manufacturing fabrics we have
to set up different types of textile machineries. We have to buy chair, fan, trolley,
computer, light, table besides machinery.
The list of those machineries is given below:
Biodegradable tableware machine.

BA-12 Type sugar cane Cup Handle Making Machine.
Plate Bending Machine.
Battery Plate Pasting Machines.
Plate Rolling Machine.
Oblique Type Bagasse Corrugation Machine.
Automatic Bagasse Corrugated Board Making Plant.
Briquette Machine.
Straw Fuel Machine.
Coal Briquette Press.
Briquette Crusher.
Briquette Dryer.
Mixing equipment
Carbonization Furnace
Pellet Mill
Asbestos Tile Machine
Page | 62
Pellet Machine
17.3 Name of suppliers of raw materials:
There are several governments owned sugar mill in northern side of the country.
These are Carew & Co (Darsana of Chuadanga district), Thakurgaon Sugar Mills,
Rajshahi Sugar Mills, and Panchagarh Sugar Mill. They just sell the sugar cane
fiber as an unused material to the local people for using as alternative of fuel. We
can buy this fiber from these mill owners at a very cheap rate. We will also collect
Bagasse from small entrepreneurs like the sugarcane juice makers. Moreover
after the consumption of sugarcane, the Bagasse is just thrown away all over the
country. We can also recruit agent in some parts of the country for collecting these
fiber.
The probable suppliers are listed below:
Thakurgaon Sugar Mills

Rajshahi Sugar Mills
Panchagarh Sugar Mills
Setabgonj Sugar Mills (Dinajpur)
Shyampur Sugar Mills (Rangpur)
Carew & Co
Other local sugar mills
Small Entrepreuers
Agents
Page | 63
Chapter 18
Bibliography
Website: Accessed on 15 th march :http://www.yunussb.com/social-

business/.
Band, William A. Creating social bsiness. Ed. Alkyn. Rose. 1st. Canada:
West publisher, 2012.
Bender, Hans. economictimes.indiatimes.com. 7 june 2008. 20 august 2013

http://www.muhammadyunus.org/index.php/social-business
Cacioppo. Tourists Satisfaction Bagasse Combustion In Sugar Mills Essay.

UK, 2005.
Financial express, Report. "Country's recycling industry." Financial Express

(2013): 6.
Website accessed on 2nd March : http://www.biofuelsdigest.com/bdigest
reference.com. http://dictionary.reference.com/browse/bagasse.
Page | 64

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What are the main types of generic strategies that organisations can pursue?

What are the main types of generic strategies that organisations can pursue?

What are the three dimensions that define a business according to Derek F. Abell's framework?

What are the three dimensions that define a business according to Derek F. Abell's framework?

Chapter 1

Question 1: Who are our customers?

Question 2: What is their need?

Question 3: How our organization is going to serve that need? (Our

3.1 Compostable Tableware

3.2 Biodegradable Tableware

3.3 Paper Cup with Handle

3.4 Disposable Tableware

3.5 Bagasse Plate

3.7 Sugarcane Denim Fabric

4.1 Building and Equipments

Furniture includes objects

In electricity generation, an electric generator is a device that converts mechanical

4.6 Background of Entrepreneurs:

5.1 Introduction or Fragmentation Stage

5.2 Growth Stage

5.3 Maturity Stage

5.5 Decline Stage

5.6 Analysis of Competitors

List of current companies

6.1 Market Segmentation:

6.2 Target location:

6.3 Size of the organization:

P E S T E L analysis is generally referred while evaluating an industry analysis in

7.1 Political Analysis

The government has very lengthy policies regarding opening of a new

7.2 Economic Analysis

Bangladesh is considered as a developing economy which has recorded GDP

Peoples purchasing power is increasing. The number of upper & upper-

7.3 Social Analysis

Consumer attitudes and opinions:

consumer buying patterns:

Advertising and publicity:

7.4 Technological Analysis

Today in the world of business especially media & communications technological

7.5 Environmental Analysis

Environmental factors include ecological and environmental aspects such as

7.6 Legal Analysis

The five Forces are described here:

8.1 Threat of New Entrants

So we can say that threat of new entrants is moderately high.

Bargaining power of the buyer is moderately low in the industry.

8.3 Bargaining power of suppliers

8.4 Threat of substitutes

As the industry is new, the threat of substitute is considerably low. If there is a

It is fairly easy to establish in the market as there is no strong existence of

8.5 Competitive rivalry between existing players

This force describes the intensity of competition between existing players

Marketing is an organizational function and a set of processes for creating,

We tried our best to implement 7p strategy in our whole marketing plan.

9.1 Mission Statement:

Provide best quality products to change the lifestyle

3. Paper Cup with Handle

7. Sugarcane Denim Fabric

9.5 Pricing method: