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Retail Management 1

This document outlines the course structure for an elective course in Retail Management. The course is divided into 8 units that will be covered over 52 lecture hours. Unit 1 covers marketing fundamentals in retailing like customer segmentation and relationship marketing. Unit 2 discusses strategic management topics such as branding, pricing, and international strategies. Unit 3 focuses on retail operations including location strategy, merchandising, and visual display methods. Unit 4 looks at finance topics such as accounting methods, capital expenditure planning, and inventory management. The remaining units cover human resources, legal compliance, mall management, and the retail lifecycle. The course will be assessed through in-semester exams worth 25% and an end-semester exam worth 100% of

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233 views2 pages

Retail Management 1

This document outlines the course structure for an elective course in Retail Management. The course is divided into 8 units that will be covered over 52 lecture hours. Unit 1 covers marketing fundamentals in retailing like customer segmentation and relationship marketing. Unit 2 discusses strategic management topics such as branding, pricing, and international strategies. Unit 3 focuses on retail operations including location strategy, merchandising, and visual display methods. Unit 4 looks at finance topics such as accounting methods, capital expenditure planning, and inventory management. The remaining units cover human resources, legal compliance, mall management, and the retail lifecycle. The course will be assessed through in-semester exams worth 25% and an end-semester exam worth 100% of

Uploaded by

Kannan Krishnamurthy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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ELECTIVE-II (Group B)

RETAIL MANAGEMENT
Subject Code : 10TX751 IA Marks : 25

No. of Lecture Hrs./ Week : 04 Exam Hours : 03

Total No. of Lecture Hrs. : 52 Exam Marks : 100

PART A

UNIT - 1
Marketing: Retailing, Role, Relevance & Trends. Retail Customer, Retail
market segmentation & franchising, Relationship marketing in Retailing., Social
Marketing in Retail management. 6 Hours

UNIT - 2
Strategic management: Retail in India, Services marketing and management,
Brand, Management, International / Strategies, Pricing, Advertising & sales
promotion.
6 Hours

UNIT - 3
Operations: Retail location strategy, Product and Merchandise management,
Logistics & SCM, Security measures, Footfalls / computerized methods & non
computerized methods, Visual / display methods, Fashion designing.
8 Hours

UNIT - 4
Finance: Accounting Methods, Capex planning, Risks Capex planning,
Accounting Processes, Accounting methods, WIP, Strategic cost management,
Management of Obsolete goods.
6 Hours

PART B

UNIT - 5
Human Resources: Retail organization, Laws involved in HR, Motivation,
Customer psychology, aining needs for employee.
6 Hours
UNIT - 6
Legal & compliances: License, Contracts & Recovery, Legal Process, PF/ESIC
& Exemptions, PPF IR Law, Shops & establishments, IPR (International
patents & Trademarks).
6 Hours

UNIT 7
Mall Management: Types of Various retail formats, Concepts in mall design,
Factors influencing Malls establishments, Aspects in Quality management,
Statistical methods used in measuring mall performance.
8 Hours

UNIT 8
Retail Life Cycle Innovation / Acceleration / Maturity / Decline, Multi-
Channel Retailing, 6 Hours

Text Books:
1. Retail Management- A Strategic Approach, Alibris, Prentice Hall,
Mar., 2006
2. First Steps In A Retail Career, Wrice Mark, Macmillan Publishers
Australia P/L
3. Communicating with Customers, Euson, B, Jacaranda Wiley
4. Retail Management, Levy and Weitz, McGraw Hill

References:
1. Marketing Management, R. Saxena
2. Retailing Management, Swapna Pradhan, Tata Mc Graw Hill Publishing
Company, New Delhi

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