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    Evolution of Marketing Concept PDF

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    The document discusses the evolution of the marketing concept over time from a production orientation to a customer orientation. It describes how the marketing concept emerged in the early 1900s and became widely accepted. It also outlines some of the key stages in the evolution of the marketing concept from a sales-focused approach to a more socially responsible approach, and how marketing thought has developed over the past 100 years from a take-what-you-can-produce view to a philosophy of satisfying customer needs.

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    Evolution of Marketing Concept PDF

    Uploaded by

    Liz
    2K views2 pages
    The document discusses the evolution of the marketing concept over time from a production orientation to a customer orientation. It describes how the marketing concept emerged in the early 1900s and became widely accepted. It also outlines some of the key stages in the evolution of the marketing concept from a sales-focused approach to a more socially responsible approach, and how marketing thought has developed over the past 100 years from a take-what-you-can-produce view to a philosophy of satisfying customer needs.

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    The document discusses the evolution of the marketing concept over time from a production orientation to a customer orientation. It describes how the marketing concept emerged in the early 1900s and became widely accepted. It also outlines some of the key stages in the evolution of the marketing concept from a sales-focused approach to a more socially responsible approach, and how marketing thought has developed over the past 100 years from a take-what-you-can-produce view to a philosophy of satisfying customer needs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    2K views2 pages

    Evolution of Marketing Concept PDF

    Uploaded by

    Liz
    The document discusses the evolution of the marketing concept over time from a production orientation to a customer orientation. It describes how the marketing concept emerged in the early 1900s and became widely accepted. It also outlines some of the key stages in the evolution of the marketing concept from a sales-focused approach to a more socially responsible approach, and how marketing thought has developed over the past 100 years from a take-what-you-can-produce view to a philosophy of satisfying customer needs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    Evolution of marketing concept pdf

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