PPG

Ashley Saltern, Senior Marketing Manager

-Looking for a strong communicator.

-This role requires you to be the primary contact to customers at Lowes, Walmart or Home Depot.
-You must be able to develop strategy, understand the big picture, no micro management. Open door policy.
-You will be responsible for your own budget, you must know whats working and whats not.
-You will work with retailer marketing teams, you will implement the campaigns, create briefs, consult with the
media team and pitch to customers. You will also have support from Analysts and the Category Manager.

In store: You will find out what they need from Marketing, (signage for demos, product training)
Channel and Brand teams work closely, you must communicate the needs of the customer.
You will be measured on;
-Building strong relationships
-Revenue vs. budget targets
-Problem solving abilities

What to expect in the first 90 days:

Implementing current strategy, measuring effectiveness of campaigns, proactively working to understand PPGs
business. Leveraging data for opportunities.

Founded in 1883. Headquarters in Pittsburgh, PA

PPG is a global supplier of paints, coatings, optical products, specialty materials, and fiber glass.

PPG helps customers in industrial, transportation, consumer products, and construction markets and
aftermarkets to enhance more surfaces in more ways than does any other company.

Employees

Worldwide: 47,000
North America: 18,500

Financials

Total Net Sales 2016: $14.8 Billion

PPG is ranked 182 on the Fortune 500
 Questions:

If Im fortunate enough to join your team, what are the qualities that would make someone successful in this
role?
Are there any immediate challenges expected or that need to be addressed?
What are some examples of the best results produced by people in this position?
Whats the one thing I could do in this role that would benefit you the most?
What does your boss expect of you and your team in terms of performance and how could I help you meet
those goals?
Is performance evaluated? If so, how frequently?
What are the day-to-day expectations and responsibilities for the person hired into this position? What
would make the person successful?
Im a very 30-60-90-day kind of person. I like to set short term and long term goals or at least have a plan to go by.

1. What are the short term and long term goals for this role?
2. Is there a 30-60-90-day plan designed for this role?
3. What are some of the things you would like to see me accomplish within 30-60-90 days on the job?

At this point, do you have any doubts about my ability to succeed in this role?
Walk us through your resume

As a Campaign Measurement and Performance Specialist, I am responsible for the adoption, alignment and
governance of the ROMI Program to the Canadian Sub of Microsoft. I work closely with Developer Audience
Segment, Partner, and SMB. This includes capturing net new opportunities, retention, and nurturing and
engagement strategies. My responsibilities include managing the campaigns to ensure they are set up as by corp
guidance. This also includes training (on various tools), providing reporting (regular cadence & ad hoc) and
campaign tracking. I am also responsible for ensuring that marketing spend is accounted for. They can range from
50K-500K. My accountability also lies in ensuring that key measures are met for each BG/Segment that have been
identified by corp.

Key Strengths

Time Management

Ability to manage multiple projects/tasks

Ability to work well with others

Detail Oriented and organized

Ability to work well under pressure

Team Player

Weaknesses

-Should delegate/share more work with team members

-Getting things done too quickly

-Generally I learn things pretty quickly, however if something is really new to me, I tend to slow down in order to
absorb and learn every detail so that I dont have to go back and second guess myself.

Why Me?

-Collaboration skills and I can work cross functionally with many teams, whether in person or even virtually

-Time Management

-Detail Oriented
Why do you want to work at Rogers?

I am looking for a new challenge which will broaden my experience as well as allow me to leverage my MBA. I
believe this change of industry is really going to do that for me. I hope it will use my existing skill set, draw from
my strengths and yet offer the chance to build new working relations and get to learn the ins and outs of another
business.

What about digital excites you?

How different companies and brands are continuing to adapt to technology and are a whole lot more transparent.
For example, Twitter can be viewed as a public forum for companies, where praises and complaints are
addressed. It also allows them to understand the needs of their customers. Insights from digital also excites me.
Insights from data and the content can help create action plans and solutions.

Hobbies: community service, cooking, walking my dog

Fav Movie this year: Unbroken Fav Movie: The Notebook and Shawshank Redemption

Fav Food: Pizza

STAR:

Situation: Marketer was going on vacation and left tactic input until last day and she was having issues connecting
to internal network.
Task: Uploading 50 tactics into the system manually.

Action: Although it was my last day as well before vacation, I had to log on during vacay time to upload tactics as
campaign was going live the first day back (Jan 5)

Resolution: One option is that we have a resource, however they were closed. Resolution for bulk upload of
tactics, marketer should reach out to CMP to discuss options

Situation: Client approved for loan, however was missing documents (2nd paystub for new job) according to new
policy. New assistant manager, not aware of rules of branch since he was transferred from call centre where the
loans go straight to the underwriter and sourced to nearest branch. Branch employees must follow policy and
gather documents.

Task: To ensure we have all documents before closing the loan to avoid failing audit

Action: Went thru policy handbook and pulled requirements for loans sourced within branch. Provided proof to
new Assistant Manager
Resolution: Started hosting lunch and learns on policy, selling techniques, cash handling in the branch to ensure
that all employees are knowledgeable about branch procedures

Lead and manage all customer facing online marketing communications, including campaigns and product
launches for hardware from plan to execution, to post launch analysis and optimization

THINK: What type of campaigns have you managed end to end? What opportunities/threats do you see with the
enterprise audience? (IE Opportunity - Not all organizations are up to date with the technology, campaigns need
to be targeted to the industry or vertical. Threat - Budgets are shrinking - employees are being asked to do more
with less so how do we position x services in a way that will help employees be more efficient/effective). What
types of KPI's or metrics do you consider in the post launch analysis? (IE lead conversion - or even tie in each of
their "ACCOUNTABLE TARGETS" in the JD to what you know and do - I think this one will be important... who else
writes targets in their JD)

Collaborate with content and SEM/SEO teams on maintaining search elements of the site, off-page
optimization, lead generation and strategies to increase organic and paid traffic.

THINK: What trends do you see in SEO? Maybe ask them if they've done a SWOT analysis of their web properties.
If they haven't - that's an opportunity for you to say what could be done. We don't need to put all the
investments in paid digital - maybe we should re-evaluate Organic first before we look at paid opportunities? (See
shared doc - it's from one of the courses I took). Another area to explore is competitive SEM - so you compete
directly with your competitors who are going for the same audiences. I also think that you should think of the
keywords your auidence would be looking at and see what comes up (ie. "rogers business solutions", "rogers
enterprise solutions")