1

THE MARKETING PRACTICES OF UNA INTERNATIONALE TRADING

CORPORATION

An Undergraduate Thesis Proposal

Presented to the
Undergraduate Faculty of the Department of Business
Administration
University of San Carlos
Cebu City, Philippines

In Partial Fulfillment
Of the Requirements for the Degree
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
MAJOR IN MARKETING MANAGEMENT

By:
GO, REANNE JEANNE
HORTELANO, CHRISTIAN JOSHUA
KARDENAS, ROVAN MICKO
KWAK, CARREN

MARCH 2017

Endorsement Sheet

This Research Proposal entitled THE MARKETING PRACTICES OF UNA

INTERNATIONALE TRADING CORPORATION submitted by GO, REANNE JEANNE

HORTELANO, CHRISTIAN JOSHUA, KARDENAS, ROVAN MICKO and KWAK,

CARREN, in partial fulfillment of the requirements for the degree BACHELOR OF

SCIENCE IN BUSINESS ADMINISTRATION MAJOR IN MARKETING

MANAGEMENT has been examined and approved for proposal hearing.

Corazon Gaanan Anzano, Ph. D

Thesis Adviser

ACKNOWLEDGMENT

The researchers would like to express their sincerest gratitude to the following
people who had helped make this study possible.
To the Lord Almighty, for the overflowing love, generosity, and guidance He
continues to provide the researchers.
To the family, the researchers source of inspiration, especially to each of their
parents, for their utmost support, love, prayers, and for molding them into the individuals
they are today.
To Mrs. Corazon Anzano, the ever-supportive Mark 23 adviser, for the countless
encouragement and support, despite the pressure, and for pushing us beyond our limits to
make this study happen.
To UNA Internationale Trading Corporation, the research respondent, for the time
and support in this study especially to Mr. Rene Tan Go, the company manager, for
sharing his wonderful insights and experiences about the companys labor practices, and
for his assistance in the study. Special thanks to the employees of UNA Internationale
Trading Corporation as well.
To the researchers friends and classmates, for the laughter and positivity, which
keeps them motivated to continue the study.

EXECUTIVE SUMMARY

Sitting at an area of 14,000 square meters, UNA Internationale Trading

Corporation is a family owned business established at Tayud, Liloan in Cebu,
Philippines. It was formed in August 2001 by Mr. and Mrs. Sotero and Juliana Tan Go,
along with their five sons Dennis, Edward, Richard, Rene, and Michael.

The word UNA was taken from Juliana Gos mothers name, On Ty, which
means Ana in English. Her nickname was then Una. She was considered as the source
of inspiration for the companys name because of her extreme kindness, humility, and
generosity.

In the 1960s, the family began trading various fishing supplies, equipment, and
products with conglomerates big companies in Manila. A few years later, (in 2001) the
family formed a corporation. It then became known as UNA Internationale Trading
Corporation. The company started out as a supplier of PVC pipes and flexible materials
for weaving to some outdoor furniture exporters in Cebu. Two to three years after, there
was a major increase in the dollar exchange rate. This became bad news for all the
exporters in the Philippines, which included the company UNA Internationale Trading
Corporation.

Fortunately for the family owned company, it was a blessing in disguise. In that
same year, Mr. Rene Go decided to divert the product line of the business to that of the
fishing and hardware equipment used in the fishing and hardware industries. Mr. Sotero
Go, his father, approved of this, since he knew more about the fishing industry, and also
since the fishing industry was booming.

Today, UNA Internationale is a big manufacturer of products, such as, DOLPHIN

- nylon monofilament lines and high-density polyethylene (HDPE) ropes in Visayas and
Mindanao. It also manufactures HYDROLINE - HDPE water pipes and SOGOFLEX -

corrugated pipes. It is also an importer and trader of otherxs fishing and hardware
products, which include the STRONGFLEX garden hose, PVC and PE fittings,
DOLPHIN monofilament nets, screens, fish hooks, stainless wires, swivels, and Dan
steel ropes (DSR).

UNA Internationale Trading Corporation aims to dominate the whole Philippines,

and in the future, dominate the whole world. The company achieves this goal by fully
adhering to its QPR motto, in other words, QUALITY, PRODUCTIVITY, and
REJECTS. This means that the company is continuously improving the quality of its
products, increasing productivity among its people, and minimizing the number of rejects
to reduce production costs. The company also provides its customers the best amount of
satisfaction with its competitive prices and enhanced, good service. It continues to build
and maintain good relationships with all their customers to gain their loyalty.

Unlike other companies, UNA Internationale Trading Corporation does not only
focus on maximizing its profit. It is also a people-oriented corporation. In fact, it
provides team-building activities every year to train, develop and improve its personnel,
and strengthen their relationship among one another. UNA Internationale Trading
Corporation gives back to the different communities through outreach programs, such as
feeding programs and mangrove planting activities. In addition to all of this, the
company places great importance on strengthening the Christian faith and the morale of
its people through regular Bible studies and prayer sessions.

Table of Contents
Chapter Page
Title Page 1
Endorsement Sheet 2
Acknowledgement 3
Executive Summary 4
Table of Contents 6
List of Tables 7
List of Figures 7

1 INTRODUCTION
Rationale of the Study 8
THE PROBLEM
Statement of the Problem 9
Significance of the Study 10
Scope and Limitation of the Study 11
DEFINITION AND TERMS 11

2 THEORETICAL BACKGROUND
Review of Related Literature 13
Theoretical Framework 13
Conceptual Framework 17

3 RESEARCH METHODOLOGY
Research Environment 18
Research Respondents 20
Research Instruments 20
Research Procedures 20

BIBLIOGRAPHY (APA Style American Psychological Association) 21

APPENDICES
A. Informed Consent 22
B. Research Instrument of the Study (survey Q) 23
C. Other data (picture gallery, maps, etc) 25
D. Curriculum Vitae of all the members

LIST OF TABLES

Number Title Page

1.1 DOLPHIN HDPE Price List 15

1.2 DOLPHIN Nylon Price List 15
1.3 DOLPHIN 40 YARDS NYLON Price List 16

LIST OF FIGURES

Number Title Page

1 The Theoretical Framework: 4Ps of Marketing 13

2 UNAs Main Products 14
3 Conceptual Framework 17
4 Map of Tayud, Liloan, Cebu 19
5 View of Tayud, Liloan, Cebu from Google Earth 19

Chapter 1

INTRODUCTION

Rationale of the Study

Every company has its own marketing practice, which sets it apart from all other
companies. A marketing strategy is, in some way, a form of a marketing practice. What
is a marketing strategy? It is a coherent and agreed upon process formed with the aim of
increased revenue and market share (Phillipson). As the brands road map, the
marketing strategy paves the best route to reach its destination its goals and objectives.
A marketing strategy is used to help companies define the direction and the
objectives for marketing. To market ones products and services, or ones business in
general, is about positioning them differentiating them from those of ones competitors
and establishing their identity within the eyes of the customer to satisfy the markets
needs (Ehmke et al).
Why is having an effective marketing strategy important? According to Nimble
Division, branding without strategy is as terrifying as driving a race car without a steering
wheel. Every decision made is influenced by the marketing strategy (2). It has been
argued that companies that effectively market their products and services are able to
understand their target market or their customers better. By doing so, they are able to
create products an services that meet the markets needs and demands, with the best
distribution channels.
What does it take to have a marketing strategy? A marketing strategy has to
contain the following elements: the means of reaching out to them, and the process of
retaining their loyalty. It also considers other aspects, such as the marketing mix. This
marketing mix is composed of four elements in marketing products and services, which
are often referred to as the 4Ps. These are product, price, place, and promotion.
The researchers conduct this study on their chosen research respondent, UNA
Internationale Trading Corporation. The researchers chose the company based on
following factors: location, accessibility, and strategy. The researchers find that the
respondent has the best location out of all their previous list of respondents, as it is
located in Tayud, Liloan Cebu, Philippines. The researchers also chose UNA due to the

easy access to information, since one of the owners of the company is a member of the
team. The researchers also deem the company to be very stable, in terms of its systems
and marketing.
The researchers conduct this study for the following reasons. First, it conducts
the study to be able to identify the different marketing practices of the company.
Secondly, they want to be able to help the company improve their marketing practices,
despite the companys stability, as the company still continues to face certain challenges.

THE PROBLEM

Statement of the Problem

This study is conducted to identify the marketing practices of UNA Internationale

Trading Corporation, evaluate and assess them accordingly. It aims to help improve the
companys different marketing practices. It also aims to give other researchers insight
and aid them in conducting research. This study also aims to help future entrepreneurs
and marketers in their marketing endeavors.
Specifically, the study is conducted to answer the following questions:

1. What is the profile of the company, UNA Internationale Trading Corporation, in terms
of factors such as:
1.1 location;
1.2 products and their respective types;
1.3 historical background, and
1.4 capitalization?
2. What are the marketing practices of UNA Internationale Trading Corporation
according to the marketing mix composed of the 4Ps?
3. What are the challenges encountered by the company?
4. What recommended marketing practices can the researchers suggest based on the
findings drawn from the research?

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Significance of the Study

The study is aimed to benefit the following:

The manager of UNA Internationale Trading Corporation. Through the

study, the manager will be more aware of the different marketing practices in the
company. Through this, he will also be able to implement better marketing practices and
strategies for the products and services of the company.

The employees of UNA Internationale Trading Corporation. This study will

help the employees, especially the sales and marketing staff, market the companys
products and services more efficiently and effectively.

The competitors of UNA Internationale Trading Corporation. This study will

also help other companies, most especially the competitors, in improving and revising
their marketing practices and strategies.

The researchers of the study. Through the data gathered, the researchers will
have an idea of the different marketing practices and strategies present in a company.
This will also help the researchers gain insight about the problems and challenges a
company faces, and help them become more innovative in coming up with recommended
marketing practices. Furthermore, this study will aid them in their future business
endeavors and career paths someday.

Other researchers. This study will aid other researchers, especially those doing
a similar study as them, since this will provide them more information. This study will
open their eyes to the marketing practices present in a company, and may also help them
in their future business endeavors.

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Scope and Limitation of the Study

This study is limited only to the marketing practices and strategies of UNA
Internationale Trading Corporation. The researchers will conduct an in-depth interview
on the manager and the employees of UNA Internationale Trading Corporation. The
answers of the interview will reflect the results of the study. Moreover, they will be
conducting this in March 2017. This study will not include the marketing practices of
other companies in Cebu.

Definition of Terms

The following terms and phrases are defined according to how they are presented in the
study:
Company. This term denotes a business organization that creates or provides goods
and services in exchange for money.
Competitor. In business, any company that is in the same industry, or in a similar
industry, which offers a similar product or service to another, is a competitor.
Employees. This refers to the people who work in UNA Internationale Trading
Corporation. This also refers to people who are employed for wages or salary,
especially at a nonexecutive level.
Fishing and hardware products. These are the types of products manufactured and
produced at UNA Internationale Trading Corporation. Moreover, it comprises of
products such as nylon monofilament line, HDPE rope, and HDPE pipes.
Marketing. These are the activities involved in making people aware of a companys
products and services. It is also the process of promoting, selling, and distributing a
product or service.
Marketing mix (4Ps). This refers to the tactics a company uses to promote its
product in the market, and it composes of the four elements in marketing: product,
price, place, and promotion.
Marketing strategy. It is defined as a coherent and agreed upon process formed
with the aim of increased revenue and market share, or a set of actions designed to
meet your business goals.

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Practice. This is an actual performance or application. It also refers to the usual way
of doing something.
UNA Internationale Trading Corporation. This is the research respondent. It is a
family-owned business engaged in the manufacturing of fishing and hardware
products.
Chapter 2

THEORETICAL BACKGROUND

Review of Related Literature

This study is about the marketing practices of UNA Internationale Trading

Corporation, along with the incorporation of the marketing mix (4Ps). Moreover, it talks
about other studies and articles related to marketing practices in general.
Moderandi Inc. (2013) defines competitive positioning as a way of
differentiating your company from others in the market.
An examination of contemporary marketing practices by organizations of
different cultures states that building one-to-one relationships with
customers is the heart of business marketing (Miller, 2005).
According to Graham (2004), the real challenge companies encounter
today involves developing marketing strategies that are based on a
deeper understanding of the marketplace, to achieve a sustainable
competitive position.
A review of the marketing mix in 2009 by the International Journal of
Marketing Studies concludes that marketing mix used by a particular
firm will vary according to its resources, market conditions, and
changing needs of clients (Goi).
A study published on the Sales Force website in 2010 explains that there
are six ways of generating more leads and future sales: simplifying lead
capture from tradeshows and conferences, using Web-to-lead
functionality (which involves knowing your target audience,
considering where and how much, and being afraid to multiply),
marketing where your prospects are looking, finding apps that can

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help enhance SEM efforts, using social networking, and evaluating

local sources (Patel).

Theoretical Framework

Figure 1. The Theoretical Framework: 4Ps of Marketing

The theoretical framework of the study speaks in detail about the marketing mix
and the companys corresponding marketing practices and methods.
Originally, the marketing mix is composed of seven elements, namely: product,
price, promotion, place, people, process, and physical environment. However, this study
will only focus on the four elements, or the 4Ps: product, price, promotion, and place.

Product. UNA Internationale Trading Corporation is best known for its fishing and
hardware products, most especially for its strong and high quality nylon monoline and
high density polyethelene (HDPE) ropes. The company has developed its own product
strategies, such as a procedure known as quality control (QC). It is done to make sure the
companys products follow all the specifications. It also makes sure that the rejects,
those products that do not fit the specifications, are recycled as materials for the
production of other materials. For 15 years, the company has developed the
DOLPHIN brand for its nylon monofilament lines and HDPE ropes, which is currently
a known brand in the fishing industry. It properly presents its products upon delivery

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there are standardized labels created for all their products. This means that there are
separate, specific labels for nylon monoline, for HDPE ropes and pipes, and so on. This
is done to encourage faster memory recall among its customers.
It packages its products well. In packaging nylon, the company seals its nylon in
individual plastic into 5-10 bundles and places them in a sack. Each bundled sack is
equivalent to 20-30 kilograms, depending on the customers requirement.
The company packages its HDPE ropes by placing each coil of rope into
individual plastic, which it is to be placed later in a sack. The standard measurement for
one coil of rope is equivalent to 200 meters. Each rope size has a corresponding number
of coils per sack.

Figure 2. UNAs Main Products

Price. UNA Internationale Trading Corporation sets the prices for its products,
depending on the size. The company incorporates various marketing strategies. One of
these is the product line pricing strategy. This is a strategy that separates its goods into
different cost categories. Another strategy is competition pricing, where it bases its
prices on the competitors prices. It also bases its prices on factors such as direct

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material and labor costs, overhead cost, variable costs, and percent markup. These are
the strategies of cost plus pricing and cost-based pricing. To allure customers to buy
more, UNA Internationale Trading Corporation offers rebates to their clients. The
company gives a client rebates if they hit a certain volume of products that they
purchased or ordered in a year. They also regulate price cuts and price increases. Since
their products are made up of petroleum-based raw materials, the prices of these products
in their company will increase whenever the price of oil and petroleum will increase as
well.
DOLPLHIN HIGH DENSITY POLYETHYLENE (HDPE) ROPE
(Updated price list)
SIZE PRICE NO. OF ROLLS/SACK
#4-2MM PHP 120.00 90 rolls/sack
#5- 2.5MM PHP 160.00 90 rolls/sack
#6-3MM PHP 235.00 45 rolls/sack
#7-3.5MM PHP 300.00 30 rolls/sack
#8-4MM PHP 370.00 30 rolls/sack
#9-4.5MM PHP 485.00 20 rolls/sack
#10- 5MM PHP 580.00 20 rolls/sack
#12- 6MM PHP 765.00 16 rolls/sack
#14- 7MM PHP 1,050.00 12 rolls/sack
#16- 8MM PHP 1,315.00 10 rolls/sack
#18- 9MM PHP 1,750.00 8 rolls/sack
#20- 10MM PHP 2,190.00 5 rolls/sack
#22- 11MM PHP 2,635.00 5 rolls/sack
#24- 12MM PHP 3,175.00 4 rolls/sack

Table 1.1 DOLPHIN HDPE Price List
DOLPLHIN NYLON MONOFILAMENT (Updated price list)
SIZE PRICE
0.25MM BASE PRICE + 45.00
0.30MM BASE PRICE + 35.00
0.35MM-0.60MM BASE PRICE + 15.00
0.65MM-1.70MM BASE PRICE
1.80MM-3.00MM BASE PRICE + 15.00
Table 1.2 DOLPHIN Nylon price list

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DOLPHIN 40 YARDS NYLON MONOFILAMENT (Updated price list)

Transparent
NO. 0.60-1.50MM= P 300.00/KG
0.45-0.55MM = P 370.00/KG
0.35-0.40MM = P 420.00/KG
0.30MM = P 450.00/KG
0.25MM = P 500.00/KG
Discount Bracket
250 Kilos = Less 12%
200 Kilos = Less 10%
150 Kilos = Less 8%
100 Kilos = Less 6%
50 Kilos = Less 4%
49 Kilos Below = Less 2%
Table 1.3 DOLPHIN 40 YARDS NYLON Price List
Place. This is also known as placement, or distribution channel. The company engages
in an indirect, Business-to-business (B2B) type of distribution. This is a type of
distribution where companies supply to smaller retailers before reaching out to the end
consumers. First, the company gets its raw materials from its suppliers, which are from
other countries, to be used in production. The finished products are then taken to the
different fishing and hardware stores in Visayas and Mindanao, usually by truck or by
cargo ship, and are finally consumed by the fishermen.

Promotion. UNA Internationale Trading Corporation incorporates the methods of

Personal Selling, Sales Promotion and Direct Marketing in promoting its products to its
different customers.
Sales Promotion is a method of increasing the sales of a company
achieved by means of incentives, such as discounts, interests, giveaways, or contests.
This is also done to attract the attention of its customers. UNA Internationale Trading
Corporation offers rebates to its different customers. Rebates are partial refunds
deductions of certain amounts that are offered to customers when they are able to
purchase a certain volume of a certain product. This is done to encourage and motivate
them to purchase more.
Personal Selling involves face to face interaction between the
marketers and the customers. The company incorporates Personal Selling by sending 6-7
field sales agents to Bohol, Leyte, Negros, Iloilo, Bacolod and other places in Mindanao

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to advertise the company and its products to the different hardware and fishing stores that
sell directly to fishermen.
Direct Marketing involves lesser interaction, and is immediate and more
customized, since it focuses on individual customers. This may be in the form of
telephone marketing, online marketing, direct mail, and so on. However, UNA
Internationale Trading Corporation does not make use of online marketing and direct
mail, since the target market of the company is more directed to the masses. Instead, the
company applies this marketing method with the help of its telemarketing team, which
constantly builds and maintains customer relationships.

Conceptual Framework

Figure 3. Conceptual Framework

The conceptual framework portrays a flow of input process output. The

framework begins by talking about the differnet strategies and promotional tools used by
the company in marketing its products to its customers. Some of these strategies include
branding (to enhance faster memory recall), sales promotion in the form of rebates,
telemarketing, personal selling, and the list goes on.

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The companys marketing strategies and promotional tools are incorporated based
on the four elements of the marketing mix, also known as the 4Ps of marketing. These
are product, price, place, and promotion. From the marketing mix and the companys
marketing practices and promotional tools, the researchers formulate their recommended
marketing practices and suggestions. These recommendations include expansion of the
companys target market, which composes of the fishing and hardware stores in Visayas
and Mindanao, to other fishing and hardware stores in Luzon and eventually in other
countries. The researchers also recommend the company to strengthen its branding with
the help of advertising strategies such as, such as radio and television ads, banners,
brochures, flyers, and in the future, digital marketing on websites and social media.
Furthermore, the researchers suggest that the company considers the strategy of
branching expanding its plant to different places in the Philippines so it can easily
export its products.

Chapter 3

RESEARCH METHODOLOGY

The study utilizes a qualitative type of research. This means that the data
obtained will be based on direct observation of behavior and open-ended responses from
some employees and the manager of UNA Internationale Trading Corporation.

Research Environment

The research will be conducted at UNA Internationale Trading Corporation. It is

located at Cor. Gemelina St., Tayud, Liloan, 6002 Cebu, Philippines.

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Figure 4. Map of Tayud, Liloan Cebu

Figure 5. View of Tayud, Liloan from Google Earth

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Research Respondents

The research will be conducted on the employees and Mr. Rene T. Go, the
manager of UNA Internationale Trading Corporation, since the researchers believe they
have more knowledge and experience on the marketing practices of the company. The
company has a total of 50 employees, composed of the following: a clerical staff headed
by the Head Secretary, sales and marketing staff, a human resource and development
team headed by a HR supervisor, and a production staff headed by a production
supervisor. Thus, a stratified sampling method will be utilized. The researchers will
conduct research on 13 employees, all from the four departments.

Research Instruments

The researchers will conduct an in-depth interview over the phone with the
manager and the employees of the company. The data will be collected and analyzed
based on the answers of the respondents. A copy of the questions will be provided.

Research Procedures

The researchers will request for permission to interview the respondents through a
typewritten or computerized letter. This letter will be addressed to the manager of UNA
Internationale Trading Corporation himself. Once there is confirmation of approval, the
researchers will then proceed to conduct the interview and collect the answers. The
researchers will then assess the answers they received and formulate recommendations
based on them.

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Chapter 4

BIBLIOGRAPHY

Bennett, Coleman & Co. Ltd. (2017). Definition of Marketing Mix Retrieved March 09,

2017, from http://economictimes.indiatimes.com/definition/marketing-mix

Ehmke, C., Fulton, J., & Lusk, J. (2005). Marketings Four Ps: First Steps for New

Entrepreneurs [PDF File]. Purdue Extension: Knowledge to Go,ec-730, 1.

Retrieved from https://www.extension.purdue.edu/extmedia/ec/ec-730.pdf

Hooley, Graham, John Saunders, and Nigel Piercy. Marketing Strategy and Competitive

Positioning. Third ed. Harlow, England: Pearson Education Limited, 2004. Print.

Goi, Chai Lee. A Review of Marketing Mix: 4Ps or More? International Journal of

Marketing Studies 1.1 (2009): n. pag. Canadian Center of Science and Education.

Canadian Center of Science and Education, May 2009. Web.

Lambert, L. (n.d.). Marketing Strategies and Tactics. Retrieved March 09, 2017, from

http://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-

through-marketing/marketing-mix-strategies-and-tactics

Moderandi Inc. (2013). The Strategic Marketing Process: How to Structure Your

Marketing Activities to Achieve Better Results(Second ed.). Retrieved from

http://www.marketingmo.com/wp-content/uploads/2013/12/The-Strategic-

Marketing-Process-eBook.pdf

Nimble Division. (n.d.). The Importance of Marketing Strategy [Web log post]. Retrieved

from http://nimbledivision.com/downloads/NimbleDivision-WhitePaper-The-

Importance-of-Marketing-Strategy.pdf

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Patel, K. (2010). 6 Proven Ways to Generate Leads. Best Practices for Marketing

Managers. Retrieved from

http://www.salesforce.com/assets/pdf/misc/BP_MrktngMngrs.pdf#page4

Phillipson, C. (n.d.). What is a Marketing Strategy? Definition, Best Practices, Tactics.

Retrieved March 09, 2017, from

http://www.docurated.com/knowledge/marketing-strategy-definition-best-

practices-tips

practice. Merriam-Webster. Retrieved February 19, 2017, from https://www.merriam-

webster.com/dictionary/practice

APPENDIX A

INFORMED CONSENT

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APPENDIX B

RESEARCH INSTRUMENT

INTERVIEW GUIDE QUESTIONS on Marketing Practices of UNA Internationale

Trading Corporation

Good day! We are second year Business Administration students major in Marketing
Management from the Department of Business Administration of the University of San
Carlos conducting our research entitled, Marketing Practices of UNA Internationale
Trading Corporation. We would like to invite you to participate in our interview and
answer the following questions honestly. We assure you that your answers will be kept in
utmost confidence. Thank you.

1. Who is your target market?

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2. What are your products?

3. What is your company's way of reaching out to customers and suppliers?

4. What problems do you encounter in your company?

5. How do you handle complaints from customers and production defects?

6. How do you ensure customer satisfaction?

7. How do you build and maintain customer relationships?

8. What promotional strategies do you incorporate in your company?

9. What are your pricing and product strategies?

10. What makes your company unique from others?

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APPENDIX C

OTHER DOCUMENTS

Map of Tayud, Liloan, Cebu

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Aerial view of Tayud, Liloan on Google Earth

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Nylon making

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Rope making

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Interview with Mr. Rene Go, the C.O.O. & General Manager of UNA

 30

APPENDIX D

CURRICULUM VITAE

Personal Information
Name: Go, Reanne Jeanne L.
Date of Birth: November 22, 1998
Permanent Address: 268 Chicago St., Royale Cebu
Estates,
Consolacion Cebu
Email Address: [email protected]
Contact Number: 0933 198 4977

Educational Background
Level School Year Attended
Tertiary University of San 2015 to present
Carlos
Secondary Sacred Heart School- 2011 to 2015
Ateneo de Cebu
Primary Sacred Heart School- 2005 to 2011
Ateneo de Cebu
Relevant Work Experience
Telemarketer, UNA Internationale Trading Corporation, Tayud, Liloan, Cebu
(March to May 2016)
Trainee, Chikaan Sa Cebu, May 2014

Conferences Attended

APEC SME Summit 2015

November 2015
University of San Carlos
Cebu City

5th Marketing Conference

January 2016
University of San Carlos
Cebu City
Ayala Cinemas Cebu

5th Marketing Conference

January 2016
University of San Carlos
Cebu City
City Sports Club

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SBE ICBE
February 12-13, 2016
Michael Richartz Convention Center
University of San Carlos
Talamban, Cebu City

Image Boost Seminar Series

March 3, 2017
SM Seaside Skyhall

Personal Information
Name: Hortelano, Christian Joshua A.
Date of Birth: December 23, 1998
Permanent Address: Guadalupe, Cebu City
Email Address: [email protected]
Contact Number: 09229281991

Educational Background
Level School Year Attended
Tertiary University of San 2015 to present
Carlos
Secondary University of Southern 2011 to 2015
Philippines Foundation
Primary Tabogon Central 2006 to 2011
School
Relevant Work Experience
Secretary at Municipal Hall in Tabogon
Waiter at Jollibee

Conferences Attended

APEC SME Summit 2015

November 2015
University of San Carlos
Cebu City

5th Marketing Conference

January 2016
University of San Carlos
Cebu City
Ayala Cinemas Cebu

5th Marketing Conference

January 2016
University of San Carlos

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Cebu City
City Sports Club

SBE ICBE
February 12-13, 2016
Michael Richartz Convention Center
University of San Carlos
Talamban, Cebu City

Image Boost Seminar Series

March 3, 2017
SM Seaside Skyhall

Personal Information
Name: Kardenas, Rovan Micko A.
Date of Birth: July 21, 1995
Permanent Address: 642 P. Burgos St. Poblacion Talisay City
Email Address: [email protected]
Contact Number: 09425193513

Educational Background
Level School Year Attended
Tertiary University of San 2014 to present
Carlos
Secondary Lincoln Jr. High, Niles 2010 to 2014
West High School
Primary St. Peter Catholic 2004 to 2010
School
Relevant Work Experience

Conferences Attended

APEC SME Summit 2015

November 2015
University of San Carlos
Cebu City

5th Marketing Conference

January 2016
University of San Carlos
Cebu City
Ayala Cinemas Cebu

5th Marketing Conference

 33

January 2016
University of San Carlos
Cebu City
City Sports Club

SBE ICBE
February 12-13, 2016
Michael Richartz Convention Center
University of San Carlos
Talamban, Cebu City

Image Boost Seminar Series

March 3, 2017
SM Seaside Skyhall

Personal Information
Name: Kwak, Carren Sestoso
Date of Birth: August 12, 1993
Permanent Address: Mandaue City
Email Address:
Contact Number:

Educational Background
Level School Year Attended
Tertiary University of San 2010 to present
Carlos
Secondary Abellana National High 2005 to 2009
School
Primary Tabogon Central 2000 to 2005
School
Relevant Work Experience

Conferences Attended

APEC SME Summit 2015

November 2015
University of San Carlos
Cebu City

5th Marketing Conference

January 2016
University of San Carlos
Cebu City
Ayala Cinemas Cebu

 34

5th Marketing Conference

January 2016
University of San Carlos
Cebu City
City Sports Club

SBE ICBE
February 12-13, 2016
Michael Richartz Convention Center
University of San Carlos
Talamban, Cebu City

Image Boost Seminar Series

March 3, 2017
SM Seaside Skyhall