Course Description BSBA
Course Description BSBA
Course Descriptions
Business Communication
The course covers the different terms of communication used in business transactions.
Students are taught to prepare business reports, memoranda, business proposals, minutes of the
meeting, economic briefs, and executive summaries. Formal styles of communication are also
covered in the course.
Compensation Administration
The course includes examination of theories, models and procedure required to develop
compensation and reward systems in organizations. Economic, psychological and social
elements of compensation. Determination of compensation structures and differentials, forms of
compensation and reward, compensation levels. Instructors and Schedule.
Strategic HR Management
This course will allow students to work with a seasoned and capable mentor who will
guide the students in their self discovery. The philosophy on the self as the primary instrument
and a key success factor in effectively performing strategic HR work will be the cornerstone of
this course. Various self assessment tools and instrumentation will be utilized to enhance self
understanding/processing.
Organizational Development
The student will be given the general idea of what is involved in developing an
organization to achieve its vision and mission, its philosophies and culture to ensure its
competitiveness in a globalized economy. The scope will cover such topics as principles and
theories of organization development, organization design and structuring, training and
Tomas del Rosario College
Capitol Drive, San Jose, Balanga City
Telefax No: (047) 791-6152; Tele No: (047) 791-6082
Marketing Management
This course aims to provide students with a thorough understanding of the role of
marketing management in the society, the economy and the firm. It deals with the marketing
strategies of management. Case analyzes are used to encourage creative thinking, decision
making and policy formulation among students.
Operational Management
This course tackles the nature, scope, functions and importance of production and
operations management in business. It includes discussions on productivity, competitiveness and
strategy, forecasting, production system design, process selection and capacity planning,
facilities layout, design of work systems, quality, scheduling and just in time manufacturing
systems. Cases will also be used to illustrate and apply the basic production and operations
concepts and tools commonly used in business firms.
Managerial Accounting
The course is designed to prepare the student for effective financial decision making at
a managerial level. This course will introduce students specifically to managerial accounting: the
accounting process that uses financial information to organize and govern finance within an
organization.
Entrepreneurial Management
The course aims to teach the approach entrepreneurs use in identifying opportunity and
creating new ventures; the analytic skills that are needed to practice this approach; and the
background knowledge and managerial skills that are necessary for dealing with the recurring
issues involved in starting, growing, and harnessing the value of new ventures.
Tomas del Rosario College
Capitol Drive, San Jose, Balanga City
Telefax No: (047) 791-6152; Tele No: (047) 791-6082
Logistic Management
This course covers topics on supply chain management. This includes subjects such as
domestic and international transportation, transportation economics, supply chain strategy,
logistics system design, procurement, reverse logistic, e logistics, and information systems for
logistics and supply chain management.
Global/International Trade
International Trade provides a host of topics on international agreements, trade policies
and restrictions, counter trade, world trade, tariffs, foreign exchange and balance of payments.
This course provides materials to students to enable them to capsulize their knowledge of
international trade especially entered into by ASEAN member nations. The course also equips
students with fundamental knowledge on trade among nations in preparation for globalization.
Project Management
The course describes the attributes that characterize a project, the five steps of the project
management process, and the variables involved in the project management process.
Marketing Research
This course that deals with the study of the planning, collection and analysis of data
relevant to marketing decision making and communicating the results of this analysis to
management. It further deals with the function which the consumer, customer and public to the
marketer through information that is used to identify and define marketing opportunities and
problems; generate, refine and evaluate marketing actions; monitor marketing performance and
improve understanding of marketing as a process.
Marketing Management
This course covers the nature, importance and techniques on sales management. The
organization and the different aspects of organizing and strategic planning for selecting
applicants for an effective sales force are also emphasize. This also discusses planning for
effective marketing.
Distribution Management
The course covers the principles and functions of distribution management, the roles of
marketing channels and physical distribution in the marketing system, the cost implications of
Tomas del Rosario College
Capitol Drive, San Jose, Balanga City
Telefax No: (047) 791-6152; Tele No: (047) 791-6082
Project Management
The course discusses product management typically deals with all of the end to end
aspects of a product or product line including product profitability, the role may be split with
closely related functions Product marketing, program management, and project management.
Retail Management
This course provides the student with a comprehensive view of retailing and an
application of marketing concepts in a practical retail managerial environment. We will analyze
current multi channel retail strategies among bricks and mortar and web based firms.
Retailing is changing today, and the successful business will know how to identify, adapt and
plan with the changes, without moving away from its core competencies. We will consider the
development of a retail format and its strategy, the analysis of a target market, demographic
analysis related to site selection, retail personnel issues, and category management. Buying,
financial analysis and pricing will also be investigated.
Consumer Behavior
This course involved a study of consumer behavior as a tool for marketing decision. It
describes the rationale for studying, the consumer behavior outcomes, and the consumer
behavior process; The psychological core, the process of making decisions, and the post
decisions evaluation. Consumers culture, consumer behavior outcomes and issues concerning
consumer welfare is also discussed.
Tomas del Rosario College
Capitol Drive, San Jose, Balanga City
Telefax No: (047) 791-6152; Tele No: (047) 791-6082
Sales Management
This course relates to the principles of sales management functions. The subject covers
the functions and methods of recruiting, selecting, training, motivating, equipping,
compensating, controlling and supervising salesmen. Understand the nature of the scope of work
of en executive responsible for group sales persons tasked to promote and sell a particular
product; understand and discover new selling techniques in a highly competitive and
technologically advanced marketing environment. The student will learn to prepare a sales
program for a given product, beginning with the launching stage until the full cycle has been
completed, integrating therein his social responsibilities towards consumers and other sectors of
society.
International marketing
This course is intended to familiarize the students with the principles and practices of
global marketing. The topics include the scope and challenge of international marketing, the
cultural environment of global marketing, global marketing management, and the corporate
context of marketing.
Franchising
The course introduces franchising as a method of retail business in which the
investor/franchises makes an investment in the form of a franchise fee in exchange for the right
to promote goods, services and/or processes directly to the public. A franchise usually has a
recognizable name or trademark. Franchising involves the integration of independent companies
at different levels and in different areas of production and distribution. This integration permits
more effective sales and advertising.
Entrepreneurial Management
The course aims to teach the approach entrepreneurs use in identifying opportunity and
creating new ventures; the analytic skills that are needed to practice this approach; and the
background knowledge and managerial skills that are necessary for dealing with the recurring
issues involved in starting, growing, and harnessing the value of new ventures.
Direct Marketing
This course deals with the expanded materials on the internet and other digital media and
brand information on E business (including e communications, banners and e mail,
permission marketing) also includes E commerce (on lime merchandising and usability and
navigation of web sites) and E services (on line customer service, live operators, on line chats)
linking with call centers up to the minute coverage of data base marketing, including data mining
in database expanded coverage of consumer privacy, issues new information on customer
relationship marketing and tele services.
Industrial/Agricultural Marketing
The course covers strategies on how to identify and promote new industrial uses for our
countrys agricultural commodities. It includes net working with the private sector to develop
environmentally friendly products and technologies, using raw materials produced in agriculture.
Cooperative Marketing
This course outlines the process of organizing and financing a cooperative business. It
represents the most important elements to consider when forming a cooperative. It lists what
special expertise is necessary, and where to look for help. The subject emphasizes working with
groups of producers to develop markets and sources of supply. This study has been broadened to
also include nonfarm cooperative applications. The cooperative business structure, already
shown to be successful in agriculture, also has been useful in helping others obtain desired
benefits or provide needed services in areas like housing, utilities, finance, health care, child care
and small business support.
Tomas del Rosario College
Capitol Drive, San Jose, Balanga City
Telefax No: (047) 791-6152; Tele No: (047) 791-6082
Environmental Marketing
This course satisfies two interrelated objectives: to improve the students marketing
decision making ability through the solution of complex multinational marketing problems;
and to increase the students sensitivity to different cultural, socio economic and legal
environments encountered in the international marketplace. The course uses readings, cases and
a group project.
Financial service industry; Origins of banks; Why is the financial industry special;
Banking and financial regulation; Risks in financial intermediation.
Money creation and central banking; Multiple deposit creation; Demand and supply for
money and reserves; Deposit creation by banks and the roles of a central bank; Instruments of
monetary policy.
Public Finance
Examines issues central to majority of the most pressing issues in public affairs: market
outcomes, government expenditure programs, and taxation; Examined the major strength and
weakness of the market and explore why government involvement is necessary. Examines the
models welfare economics use to describe optimal patterns of government expenditure and
taxation. Use the models to analyze real world problems and programs, and use of both
efficiency and equity criteria to evaluate many policies and policy proposals.
Cooperative Management
This course outlines the process of organizing and financing the cooperative business. It
represents the most important elements to consider when forming a cooperative. It lists what
special expertise is necessary, and where to look for help. The subject emphasizes working with
groups of producers to develop markets and sources of supply. This study has been broadened to
also include nonfarm cooperative applications, the cooperative business structure, already shown
to be successful in agriculture, also has been useful in helping others obtain desired benefits or
provide needed services in areas like housing, utilities, finance, health care, child care and small
business support.
Entrepreneurial Management
The course aims to teach the approach entrepreneurs use in identifying opportunity and
creating new ventures; the analytic skills that are needed to practice this approach; and the
background knowledge and managerial skills that are necessary for dealing with the recurring
issues involved in starting, growing, and harnessing the value f new ventures.
Treasury Management
The course aims to introduce the students to a more intensive discussion of the various
domestic and international treasury functions, concepts and products of a financial institution.
The topics include international trading, securities leadership, reserves and money position
management, funds management, tax position management, pricing of treasury products. FCDU
management, foreign exchange exposure management, risks and controls in treasury operations.
Tomas del Rosario College
Capitol Drive, San Jose, Balanga City
Telefax No: (047) 791-6152; Tele No: (047) 791-6082
Risk Management
This course covers the strategies employed include transferring the risk to another party,
avoiding the risk, reducing the negative effect of the risk, and accepting some or all of the
consequences of a particular risk. Traditional risk management focuses on risks stemming from
physical or legal causes (e.g. natural disasters or fires, accidents, death and lawsuits). Financial
risk management, on the other hand, focuses on risks that can be managed using traded financial
instruments. Intangible risk management focuses on the risks associated with human capital.
Securities Analysis
This subject is intended to develop a students ability to analyze financial statements for
the purposes of assessing a companys financial stability, performance and efficiency. The
subject involves the analysis of failed and non failed companies, employing both classical rates
analysis and the failure production models.
Behavioral Finance
This course covers the main insights and findings from behavioral finance, and studies
the psychological phenomena that influence investors, analysts and portfolio managers.
Wherever possible, short cases are used to convey key points.
Financial Controllership
A course in the controllership function in a business organization with focus on financial
institutions (banks, investment houses, finance companies, stock brokerages and insurance
companies). It covers the management of data and information, the system of control through
operating and capital budgets, tax administration, protecting of assets, and general internal
control systems and procedures.
Tomas del Rosario College
Capitol Drive, San Jose, Balanga City
Telefax No: (047) 791-6152; Tele No: (047) 791-6082
Mutual Fund
In this course, the students will have an in depth study at a non bank intermediary where
investors can buy special portfolios of securities. The course begins with an overview of
financial intermediaries and then focus at the features of mutual funds which is an example of a
non depository intermediary. It also deals with topics like SEC Regulations on investment
companies like mutual funds, opened end mutual funds as distinguished from closed end
mutual funds, and investment portfolios. It also provides the students adequate knowledge on the
three advantages of mutual funds namely; diversification, liquidity and transaction cost
advantage.
Venture Capital
The course surveys the private equity industry, with an emphasis on financial economic
tools useful for leveraged buyout and venture capital investing. The main goal of the course is to
equip students with the financial background to start a career as a private equity investor. The
course is divided equally between lectures and cases, with written assignments by students
formed teams required for about a third of the class meetings.
Advanced Microeconomics
This course is an introduction to macroeconomics. It deals with basic macroeconomic
policies and specific developmental problems confronting developing countries such as problems
of employment and inflation, poverty and inequality, pollution and environmental degradation. It
covers discussion of national income and product, income policy and distribution, growth and
development, banking system, monetary and fiscal policies, international monetary system,
international trade and economic development. Upon completion of the course, the students will
be able to utilize the knowledge learned and the attitude and skills gained, in understanding the
macroeconomic problems, issues and relationships.
Advanced Macroeconomics
Advanced Macroeconomics is a more elaborative discussion on the topics covered in the
basic course. It deals primarily with the whole economy. More specifically, topics for discussion
include national theory, money, taxation and public expenditure, employment, the price level and
international trade and payments.
Managerial Economics
Managerial Economics concentrates on the application of the tools of economic analysis
in business management decision making. It focuses on three areas: theory of the firm, market
structure and pricing and role of government in the business economy. The first part will focus
on the concept of profit and wealth maximization as well as alternative objectives of the firm.
The second part will deal on price determination and characteristics of the different markets, e.g.,
pure competition, monopoly, monopolistic, oligopoly, and will discuss various pricing practices.
Finally, the third part will introduce government intervention and regulation in the market
economy. Cases and problem exercise will be used to complement lectures to enable students to
apply the concepts and tools of economic analysis introduced in class.
International Economics
The course presents basic concepts of international trade and finance, international
division of labor, comparative advantage and gains from trade, balance of trade and balance of
payment problems, international economic cooperation, bilateral and multilateral agreements,
protectionism, international economic conflict and the role of international economic integration.
Also covered are: international trade policies and measures, theory and policy of international
investment, examination of problems, policies and strategies on international trade of developing
countries and the Philippines.
Tomas del Rosario College
Capitol Drive, San Jose, Balanga City
Telefax No: (047) 791-6152; Tele No: (047) 791-6082
Economic Development
This course focuses on the analysis of development principles, models and strategies and
approaches. It also deals on the core values of development, the causes of imperfect
development, the various theories and meanings of development and the problems and
constraints in the development goals and objective of a community or a nation. The course will
also identify and discuss the characteristics and problems of less developed countries, criteria of
growth and development with emphasis on strategies for development, obstacles to economic
growth and policies for promoting growth. Upon completion of the course, the students will be
able to utilize the knowledge learned and the attitude and skills gained, in understanding and
familiarizing problems of underdeveloped economies and its relationship to the world
economies.
Mathematical Economics
Mathematical Economics deals with mathematical concepts, methods and techniques
used in economic analysis that are indispensable for a proper understanding of economic
phenomenon. It includes discussion and analysis of economic models, functions and selected
economic variables. Upon completion of the course, the students will be able to utilize the
knowledge learned and the attitude and skills gained, in understanding the real world economic
problems, issues and relationships.
Economics Statistics
This course introduces students to descriptive statistics, probability theory, discrete and
continuous probability distributions, sampling methods, sampling distributions, estimation and
hypotheses testing. This is also a computer aided course that develops the students ability to
collect data, postulate a hypothesis or a model select the appropriate statistical technique, analyze
the data using statistical software, draw correct statistical inferences, and clearly summarizes the
findings. Specific topics include chi square tests, analysis of variance, simple and multiple
regressions and correlation models, time series analysis and quality control.
Tomas del Rosario College
Capitol Drive, San Jose, Balanga City
Telefax No: (047) 791-6152; Tele No: (047) 791-6082
Operation Research
This course emphasizes analytical, experimental and quantitative approaches to solution
of business problems. Emphasis is also put on the study of scientific techniques of decision
making in business, industry and government. Most operations research projects involve
elements of data collection and analysis, development of skills in formulating and solving
mathematical models dealing with inventory, waiting lines, game theory, linear programming,
transportation and other decision tools.
Industrial Economics
The course discusses the field of study in entrepreneurship and immerses students in the
planning and execution of complex entrepreneurial activities in a small existing or start up
business. Activities involve new business formation, direction setting, growth or turnaround.
While students will be under the supervision of the faculty. Students must apply concepts learned
in other business courses to their field study experience and to report orally and in writing.
Economic Research
Economics Research Writing is the follow up course on Economics of Research
Methods and Techniques. This course consists of actual writing of the thesis. Therefore, it
focuses on the provision of individualized consultation for the final preparation of the thesis. The
Tomas del Rosario College
Capitol Drive, San Jose, Balanga City
Telefax No: (047) 791-6152; Tele No: (047) 791-6082
course culminates with the defense of the research study at the end of the semester. Upon
completion of the course, the students will be able to utilize the knowledge learned and the
attitude and skills gained, in understanding the basic research procedures including economic
theories, concepts and principles.
Labor Economics
This course provides a discussion of the economics of the labor market. The course
begins with an overview of the trends and institutional features that characterize the labor
market. Particular attention is placed on the causes and consequences of rising female labor force
participation rates, the growth of the service sector, and other labor market issues.
Environmental Economics
The course provides students with a rigorous training in environmental and natural
resource economics. In particular the course deals with the underlying causes of environmental
degradation. The way in which economic regulations such as pollution taxes and tradable permits
impact on environmental emissions. The valuation of environmental goods in monetary terms
and how these values might be used in cost benefit analysis.
Agricultural Economics
This course prepares the students for a career that requires balancing environmental
sustainability and economic development goals. The major is a broad, integrated study of
environmental economics, public finance, economic development, community and regional
studies and environmental science.