TITLE: Comparative analysis of 4 P’s of Business Newspaper

PRIMARY OBJECTIVE;
1. To analyze the customer awareness for various Business newspaper in market
2. To find out the interest of the customer in different section of Business newspaper
3. To find out factors which would influence the buying decision of the reader?
4. To compare the major business newspaper on the various grounds (like 4 P’s)
5. To find out the effect of income level on the reading habits of people

INTRODUCTION
Business Standard is a financial daily from Business Standard Ltd (BSL). It is published in
two languages (English and Hindi) from 14 centres in India. The main English edition comes
out from 12 centre’s - Mumbai, New Delhi, Kolkata, Bangalore, Chennai, Ahmedabad,
Hyderabad, Chandigarh, Pune, Lucknow, Bhubaneswar, and Kochi - and reaches readers in
over 1,000 towns and cities across the country.
Business Standard (BS) is a serious, respected, top-notch, non-frivolous, business daily,
which is founded on the editorial principles of integrity, accuracy and trust. Growing rapidly
& consistently, circulated in more than 1000 cities across the country. This shows that more
readers value Business Standard. It is regarded as India’s most credible and the second largest
business daily.
Media and Entertainment - May 2010
Media, the fourth estate, when entwined with the entertainment
component represents an effective facet of consumers in India.
Technology has played a key role in influencing the entertainment
industry, by redefining its products, cost structure and distribution.

The Indian Media and Entertainment (M&E) industry stood at US$ 12.9
billion in 2009 registering a 1.4 per cent growth over last year, according
to a joint report by KPMG and an industry chamber. Over the next five
years, the industry is projected to grow at a compound annual growth rate
(CAGR) of 13 per cent to reach the size of US$ 24.04 billion by 2014, the
report stated. Additionally, the gaming segment is expected to be the
fastest growing sector in the M&E industry. The sector showed a 22 per
cent growth in 2009 and is expected to grow at a CAGR of 32 per cent to
reach US$ 705.2 million by 2014, while the animation segment is
expected to record a CAGR of 18.7 per cent in the next five years as per
the joint report.

Television

According to the figures released by an industry chamber in March 2010,

the Broadcast and Television (TV) sector comprised over 43 per cent of
the overall M&E sector wherein the total size of the television sector
accounted for US$ 5.7 billion. The broadcast sector is on a strong growth
path and the outlook for advertisement expenditure is on a rise for the
television sector.

A report by research firm Media Partners Asia (MPA) stated that India is
poised to become the world's largest direct-to-home (DTH) satellite pay
TV market with 36.1 million subscribers by 2012, overtaking the US.
Furthermore, in its report titled 'Asia Pacific Pay-TV and Broadband
Markets 2010', MPA said India's DTH subscriber base will increase from 17
million in 2009 to 45 million by 2014 and 58 million by 2020.

Anil Dhirubhai Ambani Group's company, Reliance MediaWorks (RMW) has

signed a memorandum of understanding (MoU) with IMAGICA Corp of
Japan for film processing services. Under this alliance, RMW, on behalf of
IMAGICA, would provide film restoration, image processing and
enhancement and high definition (HD) conversion services to the Japanese
clients. IMAGICA Corp would work with RMW's Los Angeles-based
subsidiary Lowry Digital, which has handled projects for leading studios
like Walt Disney, Paramount Pictures, MGM and 20th Century Fox. RMW
would be doing the processing job for IMAGICA either in India or in
California in the US.

Music

The music industry is a vast entity and over the years it has witnessed
change significantly. The potential of the Indian music industry can be
better understood from its size estimated at around US$ 182.9 million in
2010, up from US$ 160.9 million in 2008, portraying a growth of 14 per
cent during the reporting period. It is expected to grow at a CAGR of 16
per cent over 2010-14 to reach US$ 379.1 million.

Radio

Radio is considered a mass medium. It ideally suits the Indian

environment - leveraging its twin advantages of wide coverage and cost
effectiveness. Currently, the sector generates annual revenues worth US$
49.5 million and is growing at around 20 percent annually, according to
the joint report by KPMG and an industry chamber.

To exploit the true potential of this sector, frequency modulation (FM)

radio needs to step up its penetration to at least 300 stations in 100 cities,
which would further attract an investment of US$ 899,160 per radio
station frequency, the total additional investment required has been
estimated at US$ 247.3 million, according to industry sources.

Radio is expected to grow at a CAGR of 16 per cent over 2010-14 and

reach to a size of US$ 361.4 million by 2014.
Globally, radio is enjoying a revival, based on the support of the youth,
with players like Radio Mirchi emerging out as one of the clear leaders
with over 41.2 million listeners, as per the recently published Indian
Readership Survey (IRS) quarter 1 (Q1), 2010.

VedantiNET, the Broadband and application service provider of Guwahati

promoted by SM Computer Consultants Pvt Ltd, has launched the service
of first Internet Radio of Assam, ‘Radio Assam', in the city.

Advertising

A report by consultancy firm KPMG stated that the US$ 5.2 billion
advertising industry is set to grow at a compounded annual growth rate
(CAGR) of 14 per cent in 2010, in comparison to the last year. KPMG
observed that online advertising will grow about 30 per cent per annum,
establishing itself as the fastest growing advertising medium. While
elaborating further it stated that the growth in regional advertising is
partly driven by new sectors such as education, hospitality, jewellery and
real estate which often have local brands and therefore prefer to advertise
through local channels.

Emphasising on the Internet advertising industry, KPMG said the US$ 185
million industry would encourage both multinational companies and local
brands to focus on their marketing strategies.

Cinema

Films Division has been motivating the broadest spectrum of the Indian
public with a view to enlisting their active participation in nation building
activities.

According to the joint report by KPMG and an industry chamber, the film
industry contracted 14 per cent growth in 2009 wherein the industry is
projected to grow at a CAGR of 9 per cent to touch an estimated amount
of US$ 3.02 billion over the next five years. Growth drivers for the sector
would include expansion of factors like an increase in the number of
multiplex screens, digital screens facilitating wider releases, higher cable
and satellite revenues, improving collections from the overseas markets
and supplementary revenue streams like DTH, digital downloads, etc,
which are expected to emerge in future.

Reliance MediaWorks Ltd has signed a deal with UFO Moviez to establish a
gateway for digital film releases on Indian screens. The pact will enable
the firm to combine UFO Moviez' digitisation technology with its
programming expertise and digital cinema experience as stated by
Reliance Mediaworks.

Print/Publishing

The print media industry is projected to grow at a CAGR of 9 per cent and
targets to reach around US$ 5.93 billion by 2014, according to the joint
report by KPMG and an industry chamber.

Jagran Prakashan of Jagran Group, which publishes one of India's largest

read language dailies, stated that it will acquire all the publications of Mid-
Day Multimedia in a stock deal valued nearly at US$ 40 million.

Foreign investment, including foreign direct investments (FDI) and

investment by non-resident Indians (NRIs)/person of Indian origin
(PIO)/foreign institutional investor (FII), up to 26 per cent, is permitted for
publishing of newspapers and periodicals dealing with news and current
affairs under the Government route.

FDI policy for publication of Indian editions of foreign magazines dealing

with news and current affairs is:

Foreign investment, including FDI and investment by NRIs/PIOs/FII, up to

26 per cent, is permitted under the Government route.
'Magazine', for the purpose of these guidelines, will be defined as a
periodical publication, brought out on non-daily basis, containing public
news or comments on public news.
Foreign investment would also be subject to the Guidelines for Publication
of Indian editions of foreign magazines dealing with news and current
affairs issued by the Ministry of Information and Broadcasting (I&B) on
Publishing/printing of Scientific and Technical Magazines/specialty
journals/ periodicals 100per cent FDI is permitted under the Government
route.

Theatre

Mexico-based multiplex operator Cinepolis plans to set up 40 screens over

the next 12months in India, which could entail an investment of US$ 28
million.

Milan Saini, Head and Managing Director, Cinepolis India Country stated
that "India is a huge opportunity for us as the market is under-penetrated.
We plan to set up 40 screens over the next 12 months across seven
properties in cities like Mumbai, Bangalore, Chennai and Hyderabad."

Digital Media

The digital technologies and their innovative applications have changed

the entertainment sector considerably, especially the content production
and its quality. Internet has also emerged as the latest revenue stream
and has become one of the fastest growing advertising medium and has
made a significant impression on the entertainment industry.

Officials in the Information and Broadcasting Ministry have planned a

roadmap for making broadcasting operations completely digital. The
Telecom Regulatory Authority of India (TRAI) has suggested a three-stage
process for digitisation, wherein tier one cities would be covered by 2013,
tier two cities by 2014 and tier three cities by 2017. They further stated
that the digital transmission helps in enhancing the audio and picture
quality.
Madison Media bagged the media buying account of US carmaker General
Motors (GM), estimated at more than US$ 22.1 million. GM, the third
biggest ad spender among auto companies in the country after Maruti
Suzuki and Hyundai Motor, has given the account to Madison for a period
of three years.

Government Initiatives

The Government has initiated the following measures:

- The government has allotted US$ 50.13 million in the current Five-Year
Plan (2007-2012) for various development projects for the film industry.
The funds will be utilised to set up a centre for excellence in animation,
gaming and visual effects
- To offer better audio quality and sharper picture to millions of its
viewers, public broadcaster Doordarshan plans to go completely digital by
2017

According to the Consolidated Foreign Direct Investment (FDI) Policy

document released by the Department of Industrial Policy and Promotion
(DIPP), Ministry of Commerce and Industry, Government of India, foreign
investment, including foreign direct investments (FDI) and investment by
non-resident Indians (NRIs)/person of Indian origin (PIO)/foreign
institutional investor (FII), up to 26 per cent, is permitted for publishing of
newspapers and periodicals dealing with news and current affairs under
the Government route.

The Consolidated FDI Policy document brings forth the following

guidelines for the M&E industry:

Terrestrial Broadcasting FM (FM Radio): Foreign investment,

including FDI, NRI and PIO investments and portfolio investments are
permitted up to 20 per cent equity for FM Radio's Broadcasting Services
with prior approval of the Government subject to such terms and
conditions as specified from time to time by Ministry of Information and
Broadcasting for grant of permission for setting up of FM radio stations

Cable Network: Foreign investment, including FDI, NRI and PIO

investments and portfolio investments are permitted up to 49 per cent for
cable networks under Government route subject to Cable Television
Network Rules, 1994 and other conditions as specified from time to time
by Ministry of Information and Broadcasting (I&B)

Direct–to-Home: Foreign investment, including FDI, NRI and PIO

investments and portfolio investments are permitted up to 49 per cent for
Direct to Home under Government route. Within the limit of 49 per cent,
FDI will not exceed 20 per cent. This will be subject to such
guidelines/terms and conditions as specified from time to time by Ministry
of Information and Broadcasting (I&B)

The total direct and indirect foreign investment including portfolio and
foreign direct investment in Headend-In-The-Sky (HITS) Broadcasting
Service shall not exceed 74 per cent. FDI upto 49 per cent would be on
automatic route and beyond that under government route. This will be
subject to such guidelines/terms and conditions as specified from time to
time by Ministry of Information and Broadcasting (I&B)
FDI policy in the Up-linking of TV Channels is as under:

Foreign investment of FDI and FII up to 49 per cent would be permitted

under the Government route for setting up Up-linking HUB/ Teleports;
FDI up to 100 per cent would be allowed under the Government route for
Up linking a Non-News & Current Affairs TV Channel;

Foreign investment of FDI and FII up to 26 per cent would be permitted

under the Government route for Up-linking a News & Current Affairs TV
Channel subject to the condition that 48 the portfolio investment from FII/
NRI shall not be "persons acting in concert" with FDI investors, as defined
in the SEBI(Substantial Acquisition of Shares and Takeovers) Regulations,
1997
Going Global

Reliance Big Entertainment, owned by Anil Ambani, has bought half of

UK's games and publishing company, Codemasters. The investment is
expected to open up the fast-growing Indian market for Codemasters, in
order to assist Reliance tap the potential of games which is vividly
catching the fantasy of the growing local interest. Rod Cousens, CEO of
Codemasters stated that the deal will help the company realise the full
potential of their game coding and online excellence across various
platforms, especially in the world's fastest-growing markets.

PRINT MEDIA IN INDIA

India offers a promising market for the print media industry. The expected CAGR of 12
per cent up to 2010 is a result of the increasing rate of literacy and thus the increase in the
number of people reading newspapers and magazines. Also, the demand for the latest
events in the country and the world is driving the newspaper industry growth. In 2010, the
print media is expected to reach Rs 19,500 crore from its present value of Rs 10,900 crore.

• Current size: Rs 10,900 crore

• Projected size by 2010: Rs 19,500 crore

• CAGR: 12%

The bright future and the immense scope of the Indian print media have also aroused the
interest of foreign investors and recently the government has opened up the sector to foreign
investment. Foreign media has also shown interest in investing in Indian publications. The
revenues for India's newspaper market are generated from advertising and circulation.
India's growth rate in this segment is poised to be higher than the average rate of growth in
the Asia-Pacific region over the next four years.

Digital printing, new ways of promotion and distribution are the latest trends and content
being the focus of the print media industry. A few leaders in India in this segment are:
Times of India Group, Dainik Jagran, Lok satta, The Hindustan Times and The Hindu.
HISTORY OF BUSINESS STANDARD
Started in 1975 by the Ananda Bazar group in what was then Calcutta, the paper was hived
off as a separate company in 1996, and then bought by Mumbai-based financial investors led
by the Kotak Mahindra Bank, after which it began a phase of rapid expansion with the launch
of new editions.
T.N. Ninan was the editor from 1993 to 2009, after he moved over from the editorship of The
Economic Times. In January 2010, he was succeeded as the editor by Sanjaya Baru. Ninan
became the chairman and editorial director of the company.
Business Standard sells 184,646 copies daily in English, mostly to the business and policy-
making elite. Its Hindi edition sells 53,000 copies. AC Nielsen's survey of the upper middle
and rich market in India places Business Standard next to The Economic Times in total
readership.
The paper has a reputation for reliable reporting and responsible journalism, as well as for its
stimulating page of analysis and editorial comment. It has pioneered the ranking of the
wealthiest Indians (in the Billionaire Club), and offers along with the paper a free monthly
magazine on motoring. In 2006, the paper started its Sunday edition, which is now published
from four centres.
The Hindi paper is a first. Launched in February 2008, it comes out from seven centres,
stretching from Mumbai in the west, and running across the Hindi heartland, to Kolkata in the
east.
The newspaper's website is business-standard.com, through which visitors can also access the
Business Standard e-paper, with a choice of editions. BSL also publishes periodicals,
including BS Motoring, Indian Management and the Asian Management Review.
In January 2010, it launched smartinvestor.in, an information-cum-trading website for those
interested in the stock market.

Business Standard – Best Pan India Coverage

Business Standard English has a circulation of over 184,646* copies and a print order of over
200,000 copies.Published from top 12 locations. Reaching more than 1000 locations

DETAILS OF BUSINESS STANDARD NEWSPAPER

 ➢ BS is published Monday to Saturday in all locations.

➢ On Sundays, the paper is published from Mumbai, Delhi and Kolkata.

➢ Additionally, BS offers its readers dedicated, topical magazines, inserted into the
newspaper.

CONTENT EDITORIAL FREQUENCY

PROPERTY

International International Daily

News Business

Infrastructure Infrastructure Daily

Lifestyle, Business Life Daily

Luxury &
Gizmos

Investing in Smart Investor Every Monday

Stocks, Stock
picks etc

Company laws, Business Law Every Monday

Tax laws, etc

Marketing, The Strategist Every Tuesday

Customer
activation,
Advertising

Corporate Social Enterprise Every Tuesday

Social
Responsibility

Management Business Every Wednesday

Education & Education
Training
Avenues –
Initiatives by B-
Schools

SME Business SME World Every Thursday

IT, Telecom & ICE World Every Friday

Entertainment

Automobile & BS Motoring Every Saturday

Ancillary
Segment
DETAILS OF BUSINESS STANDARD

➢ The entire slant of the paper will be on:

– Locally relevant content.

– Along with the inherent strengths of Business Standard in the stock pages.

– Expressed in simple and lucid manner.

➢ The sections in the newspaper:

– Companies

– Commodities

– Economic Policy

– Money and Markets

– Mutual Funds

– Editorial

– Stocks

– Regional

– Politics
 BUSINESS STANDARD EDITORIAL - QUALITY

➢ BS has some of the country’s best economic journalists and columnists working for
it.

➢ The Editor and Publisher of BS is Mr. T.N.Ninan, India’s best-known and most
respected business journalist.

➢ Mr.A.K.Bhattacharya, Group Managing Editor is a former editor of The Pioneer

and associate editor of Economic Times.

➢ Regular columnists include many reputed names such as:

– A V Rajwade - FOREX expert

– T Thomas - Ex Chairman, HLL

– G.N Bajpai - Ex Chairman SEBI

– Shankar Acharya - Former chief economic Advisor, GOI

– Suman Berry - Director General,NCAER

– Deepak Lal - Prof. of Economics, UCLA

– M Govinda Rao - Director, National Inst of Public Fin.

– Ravi Mohan - Managing Director, CRISIL

– Surjit Bhalla - Managing Director, Oxus Research

– Arvind Singhal - Managing Director, Technopak

– Arun Balakrishnan - Managing Director, Rediff.com

– A G Krishnamurthy - Ex Managing Director, Mudra

Whom are Business Standard is targeting?

Catering to the small business units and traders in Class 1 & 2 towns

BUSINESS STANDARD PRODUCT

1. BS Motoring,
2. Indian Management
3. Asian Management Review
4. Business Standard English newspaper
5. Business Standard Hindi newspaper
6. Business-standard.com
 INDIAN MANAGEMENT

 India’s most contemporary and authoritative monthly magazine on management.

 Experts contribute regularly on the latest in the world of management.

 Well researched articles provide the needed depth to get a grasp on the sector

 Readers start early in college

– Most B-schools recommend Indian Management as a must read.

 Habit continues among practicing managers, senior and mid-level executives

 A journal by AIMA, Indian Management has been published by BS for close to 10

years and giving it its current look.

 The success led to the Asian Management Review to be published by BS on behalf of

Asian Management Association

Motoring into an enthusiast’s home

 BSM – among India’s most regarded motoring magazines

 Led by a team which is passionate about automobiles – which reflects in the loyal
readership that it commands.

 Circulation in excess of 25,000 copies from news stands

 Also, abridged version circulated to readers of Business Standard

– Makes it the largest circulated Auto magazine in the country

– Reaching out to the crème de la crème

 Among many firsts, the BS Motoring awards is the oldest and most respected.

Business-standard.com

 One of the fastest updated business websites

– update frequency every 5 minutes during business hours

– No. of intra-day stories increased to 100 per day

 Strong print influence translates into a readership which is serious and mature.

 Shares a evolved audience base.

– In-depth, insightful and analytical coverage - Involved Readers.

 One of the few websites across the globe to price content

 – readers pay to access archives (+30 days news) and subscribe to newsletters.

WEBSITE TRAFFIC STATS

 Average 3.12 Million page views.

 0.650 Million Unique visitors

 Average 42% new visits

 31500 registered users.

 And growing by the day.

Av. Page views sectionwise per month

Section Avg. Page

Views
Home Page 0.90 Million
BS Online 0.60 Million
Markets & 0.50 Million
Investing
Banking & Finance 0.40 Million
Companies & 0.20 Million
Industries
Economy & Policy 0.15 Million
Opinion & Analysis 0.10 Million
Life & Leisure 0.15 Million
Management & 0.10 Million
Marketing
Tech World 0.20 Million

Business Standard – fastest growing business daily

 Readers’ Thumbs up

➢ Quality reporting, Incisive analysis, a superior product, an Ace editorial team that
counts amongst its ranks some of the best in the business

➢ No wonder, readers continue to give their unanimous vote for BS by picking up more
copies of BS month on month.

➢ All this without any combo offers or specially subsidised rates. Especially at a time
when others show a decline.

➢ Follow the reader!!!

Business Standard (English) – Reader Profile

Designation of the reader

➢ Business Standard is read by the decision makers & policy makers.

➢ A premium product read by the Crème de la crème of corporate India .

➢ The reader is upscale, influential and mobile.

Reader Profile – Personal Income

Business Standard – 80% with over 10 lacs pa

Business Standard – More credit cards per reader
RESEARCH METHODOLOGY

Marketing research is a systematic design, collection, analysis & reporting

of Data and findings relevant to specific market situation facing the
company.

My research process is as follows.

(1)DEFINES THE PROBLEM AND RESEARCH OBJECTIVES

The objective of the study conducted was to study of market potential of

online share trading. Secondary objective of customer survey was to know
the customer awareness towards online share trading. My other objectives
were to find out the overall perception about the system and what
motivates the people to think about going for online share trading.

(2)DEVELOPING RESEARCH PLAN

The second stage of marketing research calls for developing a most

efficient plan for gathering needed information. Designing a research plan
calls for taking decision on data sources research, approach, research
instrument, sampling plan and contact methods.

DATA Sources

There are two types of methods used in data collection i.e. primary data &
secondary data.

A) Primary data

Those data which are collected at first hand by the researcher especially
for the purpose of the study ,are known as primary Data .The data is
collected directly from the person in sample population. In this project
research the collection of data is directly interviewing customer. In the
collection of the primary data, I have used survey method and use the
questionnaire methods.

There are mainly two methods for the collection of the primary
data which are given below,
 • Observational Method.
• Survey Method.
Observation method:-

In the observation method, it requires the observer. The observer will

keenly observe the person at the time of the interview & record his
behavior accurately. it is also one of The important method for the
collection of data but it requires good & experienced observer who can
observer The behavior of the respondent properly and record it with great
accuracy.

Survey method:-

It is most popular method for the collection of necessary data from the
respondents. I have used survey method for the collection of the necessary
data.

Different types of the survey are given below,

• Personal interview.
• Telephonic survey.
• Mail questionnaires.

Personal interview:-

In the personal interview, the interviewer will personally meet the

respondent and will take is interview. The interviewer will ask question in
face to face direction to the respondents or group of respondents.

Telephonic survey:-
In the telephonic interview, the interviewer will make call to respondents,
inform the respondents about the purpose of the call and then he will ask
the related questions to the respondents. This method is used, when the
information to be collected is limited. It is mostly used when information to
be collected is limited.

Mail questionnaire:-

In the mail questioner the interviewer will mail the questionnaire to the
respondents and inform them about the purpose of the survey. Also the
time limit for the questionnaire is specified in the mail. This method is used
when the area to be covered is large and the survey has to be conducted in
the specific limit.

In my survey, I have used the personal interview to know customer

awareness towards online share trading. I have visited respondents
personally.

B) Secondary data

Any data which had been gathered earlier for other purposes are secondary
data in hand of marketing research. These data has been collected from
company dealer like Dealer profile, industrial profile, company profile are
collected from the internet.

The secondary data are collected from the magazines, internet and

web sites. Different web sites like www.sharekhan.com and GOOGLE

search engine help in collecting the detailed information.

RESEARCH APPROACH

Out of 4 ways of research approaches i.e.

1. Observation research.

2. Survey Research

3. Focus Group research

4. Experimental research.

In this project the approach used was survey approach because the main
objective of our survey was to study of the market potential and have an
idea about the customer awareness.

RESEARCH INSTRUMENT

Research instruments can be of two types firstly questionnaire methods

and secondly mechanical instruments. In this survey the research
instrument was questionnaire method.

Sampling Plan:-

Sampling size : 100

Field Work area : Pune City

Sampling Procedure:-

The sampling Procedure can be of two types:

1. Probable Sampling

2. Non-probable sampling

In this survey expert Judgments sampling method can be used.

Contact Methods:

The method of contacts can be four types

1. Mail Questionnaire

2. Personal Interview

3. Telephonic Interview.

4. Internet

The survey method adopted in our survey is Personal Interview method.

Collection of Information:

The information was collected from customer by personally asking them

Question and filling the Questionnaire.

Analyze The Information.

The information available is analyzed in the form of tables, graphs and pie
chart.

Presentation of Findings.

Presentation of research in the company was on the basis of findings and

suggestions.

Questionnaire
Name : ______________________________________________

Age : ___________yrs

Occupation: _________________ 1. Businessman

2. Student

3. Service

4. Other

Gender : ___________________

Income Group : ________________per month Less than Rs 10,000

Rs 10,000 - Rs 25,000

RS 25,000 - Rs 60,000

Rs 60,000 - Rs 1,00,000

More than Rs 1,00,000

Contact Details: _______________________

Email id:_______________________@___________________

1. Do u read any Business Newspaper?

1. Yes

2. No

(If yes, Only then proceed)

2. If yes, Which Business newspaper you read?

1. Economic times.

2. Business Standard.

3. Business Line.

4. Mint.

5. Financial Express.

6. If any other, please specify _______________________

3. How did u come 2 know about it?

1. Friends/Relatives

2. Magazines

3. Television

4. Internet

5. Sales promotion/Hoardings please specify _________________

6. Salesman

7. Any other, please specify ______________________

4. Are you a regular Reader?

1. Regular.

2. Not Regular.

5. How long have you been reading the newspaper?

1. Less than 1 yr

2. One to two yrs

3. Two to three yrs

4. Three to five yrs

5. Five to ten yrs

6. More than Ten yrs

6. What is the major content type u look in a business newspaper?

1. International Market.
2. Indian Market.
3. Investment.
4. Strategies and Policies.
5. If any other, please specify __________________

7. Please rate the newspaper on basis of following factors? (Tick ( ) in

the box)

Excellent Very Average Below Poor

Good Average

Content clarity

Content
provided

Content length

Benefits to your
Profession

Language Used

Quality of paper
material used

Supplements
provided

Pictorial
Representation

Inculcating the
Reading Habits
 8. Are all business newspapers available in your area?

1. Yes
2. Not sure.
3. No.

9. Rate the following how it affect your buying decision? (1 = lowest & 10 =
highest)

1. Cost :- __ / 10
2. Increase in cost of newspaper on weekend :- __ /10
3. Subscription offer :- __/10
4. Newspaper back by Big publishing Houses :- __ / 10

10. How did you purchase your newspaper?

1. From Vendor
2. From Salesman
3. If any, Please specify ____________

11. How is the service of vendor at your place?

1. Excellent
2. Very Good
3. Average
4. Below Average
5. Poor

12. How satisfied are you with the current newspaper you read?

1. Extremely Satisfied
2. Satisfied
3. Neutral
4. Dissatisfied
5. Extremely Dissatisfied

13. Are you aware of Business Standard?

1. If Yes, then answer next question

2. If No, then answer question.15

14. How did you come to know about it?

1. Friends/Relatives
 2. Magazines

3. Television

4. Internet

5. Sales promotion/Hoardings please specify _________________

6. Salesman

7. Any other,please specify ______________________

15. Whose influence makes the difference in taking newspaper related

decision? Rank them?

Parents

Brother/Sister

Husband/Wife

Friends

Relatives

Office
colleague

Other, please specify _______________

16. Do you wish to Subscribe to Business Standard?

1. Yes

2. No

20. What improvement you suggest in your current newspaper on basis of

following points?

1. Content & Clarity:

_________________________________________________________
_____________________________________________________________________
______

2. Price:
____________________________________________________________________

_____________________________________________________________________
______

3. Availability & Distribution:

___________________________________________________

_____________________________________________________________________
______

4. Visibility & Promotional strategy:

______________________________________________

_____________________________________________________________________
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Thank you, for giving your precious Time