Communication Notes
Communication Notes
Communication skills
For Undergraduates
Lecture Notes
Juliana
4/9/2016
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Chapter One
Communication Skills
Introduction
skill. However, while most people are born with the physical ability to talk, not all
can communicate well unless they make special efforts to develop and refine this
communication skill. Very often, we take the ease with which we communicate with
each other for granted, so much so that we sometimes forget how complex the
touch, using pictures and broadcasting. Communication is therefore not what is said
What is communication?
intended meaning to another person through the use of mutually understood signs
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Communication is simply the act of transferring information from one place to
another. When you call or talk verbally to your friend, then you are said to be
Characteristics of Communication
play.
8. Communication is a system
Functions of communication
Human beings communicate for various reasons. Here are some of the reasons why
we must communicate:
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1. To change in behavior
2. To influence others
7. Entertain
8. Educate
9. Establish relationships
10. Inform
Forms of Communicating
Verbal Communication
verbal and nonverbal communication can be subdivided into either vocal or non-
communication that takes place between people is both verbal and non-verbal; that
Verbal communication of the vocal category includes spoken language, while non-
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that is transmitted through transmitted through sign language, finger spelling,
that do not involve words. They add emphasis or shades of meaning to what people
say. Paralinguistic features accompany verbal communication and are the vocal
speech, convey meaning beyond the words and grammar used. Examples of
paralinguistic features include pitch, rate, quality of voice and amplitude. Other
forms of paralanguage can also include laughter or imitative speech. Prosody, which
is the rhythm, pattern, stress, rate, volume, inflection and intonation of a person's
People express meaning not just in what they say but in the way they say it. The
features also alert the listener as to how to interpret the message. Many of these
Non-Verbal
body language. The term "body language" is sometimes used to denote non-verbal
postures, facial expressions, touch, smell, walking styles and positions among
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others. These movements can be done either consciously or involuntarily; more
words.
There are basically three elements in any face-to-face communication. These three
Our body language and tone of voice should be consistent with the words we use.
This is only possible when we say what we mean to say and say it rightly. Otherwise
we can confuse people and reduce the prospect of getting our message across to
(E)YE CONTACT
(O)RIENTATION
(P)RESENTATION
(L)OOKS
(E)PRESSIONS OF EMOTION
Body language and kinesics are based on the behavioral patterns of non-verbal
reveal our inner feelings about any particular person or topic either intentionally or
unintentionally.
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The way in which you fold your arms, cross your legs, sit, stand, walk, move your
head, eyes, lips reveal what you may be thinking or feeling. For example, you may be
sitting and conversing with a person; suddenly, he leans forward and with both
arms clutches the chair. By doing so he non-verbally communicates to you his desire
to end the meeting. Body language has shed new light on the dynamics of
relationships.
Hands Gestures
Hands and arms are used by most of us to communicate our thoughts. People rub
arms together, keep their arms closed, and clinch the fists. All these tell what the
person has in his mind involuntary. It is a way that people non-verbally communicate
some people who use it are often smiling and sound happy. However, if the hands
Facial expression, offers the most readily observable group of gestures. We focus
our eyes on the face more often than on any other part of the body, and the
If a prospect's eyes are downcast and face turned away, you're being shut out,
eyes engage yours for several seconds at a time with a slight, one-sided smile
extending at least to nose level, he is weighing your proposal. It is only when you
see 'eye to eye' with another person that a real basis for communication can be
distance.
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The number of people in a communication situation affects the use of non-verbal
communication. The more the persons involved, the more complex the use and
involved.
Levels of communication
3. Group communication
4. Mass communication
Communication Barriers
1. Physiological Barriers
Physiological barriers may result from individuals' personal discomfort, caused, for
example, by ill health, poor eye sight, or hearing difficulties. These may also affect
ones personality in many different and mostly negative ways. This can best be
2. Physical Barriers
Office doors, barrier screens, separate areas for people of different status
Large working areas or working in one unit that is physically separate from
others.
Distance
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Research shows that one of the most important factors in building cohesive teams
taken in the right context. It has been observed that people coming from rural
backgrounds with more physical space available may not feel comfortable in closed
quarters as they tend to have larger personal spaces as compared to people living in
urban conditions. This aspect alone can become a significant psychological barrier
3. Cultural Barriers
Culture prescribes behavior. Humans can adapt to different culture once we come
4. Language Barriers
Language that describes what we want to say in our terms may present barriers to
others who are not familiar with our expressions, buzz-words, and jargon. When we
global setting the greatest compliment we can pay another person is to talk in their
language.
5. Interpersonal Barriers
6. Psychological Barriers
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There are 3 types of psychological barriers would be discussed as they are the
a. Perceptual barriers
c. Experiential barriers.
Perceptual barriers
The problem with communicating with others is that we all see the world
differently. A bad experience would perceptually block out unpleasant things. This
could be in the shape of avoiding it and if that is not possible by altering the
behaviors i.e., response types in different ways. Similarly, retention filters out
things that feel good, and gives the tendency to forget those things that are
painful. It is very interesting to note that how our experiences taint or color our
perceptions. Perceptual barriers can significantly alter our understanding and thus
affect our communication. They are deep rooted and work in conjunction with our
experiences.
Emotional barriers
One of the other chief psychological barriers to open and free communication is
mentioned earlier the roots of our emotional mistrust of others lie in our childhood
Experiential barriers
Experiential barriers on the other hand become barriers by virtue of not having
experience shapes our view of the world. For example, when children experience
trauma at the hands of trusted adults (especially family members) their emotional
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link with the adult world is severed, creating distrust. They are left with three
7.Stereotypes
1. People are categorized on the basis of very visible characteristics e.g. race,
characteristics; and
The effects of stereotyping are seen as gross over simplified and over generalized
Stereotypes distort reality since the over estimation between groups and under
conceived judgment about people which are unfounded if their character does not
Stereotyping has a halo effect. Halo effect is the use of a single attribute to
describe a person or object fully. For example, if a person is friendly we may use
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this attribute to assume that they are punctual and good at their job. Another
8. Authority
Barriers to communication for one reason or the other often get neglected.
Knowing them is synonymous to knowing about ones own barriers sprouting out of
confusion.
b) Develop relationships
references etc.
i) Present your ideas so that others are receptive to your point of view.
j) Treat people fairly and let others know how you want to be treated.
n) Check to make sure you have understood what other people are trying to
communicate.
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o) Follow through on your commitments.
p) Be able to work with people you have difficulties with without becoming
negative.
Elements of Communication
There are models which try to explain the communication process. A model is an
communication: the sender, the receiver, the message, the channel and feedback.
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Source
This is the originating point of any communication act. It is the source who gets
the urge that necessitates communication for the purpose of satisfying that urge.
The stronger the stimulus or the urge the greater is the need to communicate. The
greater the need to communicate, the more the need is for effectiveness. The
Encoder is the person who translates his/her thoughts into meaningful words.
Receiver
The receiver means the party to whom the sender transmits the message. A
eventual recipient of the message. The receiver is also the decoder of the
Decoding is the process of giving meaning to the encoded message. It can also
encoded by the sender. The ability of the receiver in decoding the message
Noise/ Barriers
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Anything that is competing the sources and the receivers attention is called noise.
Barriers to communication are the factors that contribute towards the total or
partial loss or failure of the communication. In simple terms they can be referred
communication process. They are many and very multidimensional in nature. Noise
b) External noise: Noise from the environment such as; cars passing, children
Message
what the sender intends it to be. Rather, the message is what the receiver
perceives the message to be. As a result, the sender must not only compose the
message carefully, but also evaluate the ways in which the message can be
interpreted.
Channel
The message travels from one point to another via a channel of communication. The
channel sits between the sender and receiver. There are many channels, or types,
of communication channels for example, from the spoken word to radio, television,
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is that the receiver cannot evaluate the tone of the message. For this reason,
audience and the sender's ability to further manipulate the message using editing
Feedback
from the receiver and later the source. Feedback is the receiver's response or
reaction to the sender's message. The receiver can transmit feedback through
asking questions, making comments or just supporting the message that was
delivered. Feedback helps the sender to determine how the receiver interpreted
the message and how it can be improved. Without feedback the communication
process breaks down. The feedback given determines the direction the
In order to make that happen, it has to be in a form and format that conveys the
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The message will go through a channel, a means of communication such as e-mail,
The receiver will then decode the message using conventions, cultural or contextual
background, and language skills. The message that is received or interpreted might
or might not be the same as the sent one and may not necessarily meet the intent
of the messenger.
MODELS OF COMMUNICATION
the conceptual model used to explain the human communication process. The first
major model for communication came in 1949 by Shannon and Warren Weaver.
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communication process: Linear, Interactive, and Transactional, and each offers a
Linear Model
The linear model views communication as a one-way or linear process in which the
speaker speaks and the listener listens. Laswells (1948) model was based on the
The main flaw in the linear model is that it depicts communication as a one-way
process where speakers only speak and never listen. It also implies that listeners
Interactive Model
Schramm (1955) in Wood (2009) came out with a more interactive model that saw
the receiver or listener providing feedback to the sender or speaker. The speaker
or sender of the message also listens to the feedback given by the receiver or
listener. Both the speaker and the listener take turns to speak and listen to each
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This model also indicates that the speaker and listener communicate better if they
Source: Wood, J. T. (2009). Communication in our lives (4th ed.). Belmont, CA:
Thomson-Wadsworth
The main drawback in the interactive model is that it does not indicate that
communicators can both send and receive messages simultaneously. This model also
fails to show that communication is a dynamic process which changes over time.
Transactional Model
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i. Transactional means that communication is an ongoing and continuously
changing process. You are changing, the people with whom you are
changing as well.
ii. In any transactional process, each element exists in relation to all the other
iii. Each person in the communication process reacts depending on factors such
esteem.
communication as well as the time factor. The outer lines of the model indicate
that communication happens within systems that both communicators share (e.g., a
common campus, hometown, and culture) or personal systems (e.g., family, religion,
friends, etc). It also takes into account changes that happen in the communicators
fields of personal and common experiences. The model also labels each
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Effective Communication
Although we can all communicate, not all our communication acts are effective. We
communication that does not give room for misunderstanding. It is the best form
of communication.
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outcome. Effective communication therefore results in the form of desired
outcome.
It is important to note that not all communication are effective. This course aims
to help the learners to become effective communicators both at the university and
Communication is a process that can be marked with error such as with messages
communication is successful only when both the sender and the receiver reach a
communication process.
can therefore say that communication involves intents and efforts from both the
Body language
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Silence
Smiling face
Encouragement to continue
The 7 Cs of Communication
The 7 Cs provide a checklist for making sure that your meetings, emails,
conference calls, reports, and presentations are well constructed and clear so your
audience gets your message. According to the 7Cs, communication needs to be:
Clear.
Concise.
Concrete.
Correct.
Coherent.
Complete.
Courteous.
1 Clear
When writing or speaking to someone, be clear about your goal or message. What is
your purpose in communicating with this person? If youre not sure, then your
audience wont be sure either. To be clear, try to minimize the number of ideas in
each sentence. Make sure that its easy for your reader to understand your
meaning. People shouldnt have to read between the lines and make assumptions on
2. Concise
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When you are concise in your communication, you stick to the point and keep it
brief. Your audience doesnt want to read six sentences when you could
3. Concrete
When your message is concrete, then your audience has a clear picture of what
youre telling them. There are details (but not too many!) and vivid facts. Your
message is solid.
For Example:
5.Coherent
When your communication is coherent, its logical. All points are connected and
relevant to the main topic, and the tone and flow of the text is consistent.
6.Complete
In a complete message, the audience has everything they need to be informed and,
if applicable, take action. Does your message include a call to action, so that your
audience clearly knows what you want them to do? Have you included all relevant
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7.Courteous/consideration
Courteous communication is friendly, open, and honest and does not illicit emotions.
There are no hidden insults or passive aggressive tones. You keep your readers
viewpoint in mind, and youre empathetic to their needs. You must always put
yourself in the shoes of the person you are talking to and ask yourself how you
would feel if you were to be addressed the way you are addressing your receiver.
Chapter Two
Listening Skills
"We were given two ears but only one mouth, because listening is twice as hard as talking."
Listeners must first hear what is said. Listening skills involve identifying and
selecting relevant points recognised as having meaning; that are understood and
held in short-term memory. These can be related to what has gone before and to
what comes after. Any information considered important is selected and stored for
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Decoding (understanding) a message is generally easier for the listener if a person
is speaking rather than reading something out loud. In addition the speaker's facial
expressions, and the stress placed on words help the listener to understand the
message.
Developing effective listening skills involves two specific steps (Hartley &
1. To develop the ability to recognize and deal with barriers that prevents you
2. To develop and use behaviors which help you to listen. Such behaviors can also
serve to let the other person know that you are giving them your full attention.
Listening is the absorption of the meanings of words and sentences by the brain.
concentration, which is the focusing of your thoughts upon one particular problem.
external stimuli.
receiver.
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Remembering: The process of placing the appropriate information into
receivers.
Barriers to Listening
The following list identifies just some possible barriers to effective listening;
1. sources of noise
or jumping to conclusions.
7. Having a closed mind- you do not want to hear what the person has to say.
It is important that such barriers to listening are recognized and dealt with. With
developing awareness, we can have more control over those barriers that are
internal to ourselves, and can adopt and use more helpful listening behaviors.
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Listening effectively is hearing and understanding what a speaker is saying and how
it applies to you, and then remembering it for future use and evaluation. There are
ways to improve your listening skills for lectures. The following is a list of some
basic techniques:
1. Recognize how ideas are organized. Lectures usually begin with some type of
they have covered. Learn to identify the lecture style that is used by your
professor.
background noise
unrelated material
4. Organize statements into main points and supporting reasons. Using an outline
information is important.
6. Maintain an active body state. Keeping alert and having eye-contact with the
In order to improve your listening skills, you will need to practice using the
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Chapter Three
Reading Skills
What is READING?
READING SPEED is the one that gets you that meaning and understanding.
Reading is an art form and good readers do certain things that get them the
4. Predict and think about what will happen next in the text, or how your questions
will be answered.
5. Read with a purpose. Know why you are reading and what you are reading to find
out.
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6. Know that as a good reader you often REREAD parts of, or even, the whole text
two or more times in order to make sense of what you are reading.
SQ4R is a flexible reading strategy because it engages the reader during each
phase of the reading process. Readers preview/SURVEY (S) the text material to
develop predictions and set the purpose for the reading by generating
QUESTIONS (Q) about the topic. They READ (1R) actively, searching for answers
(2R) & RECITE (3R). They evaluate their comprehension through REVIEW (4R)
activities. Two general learning components must be addressed as you begin the
First, place the reading in CONTEXT. What is the reading about and do you have
any prior knowledge about this subject to help you extract the meaning that you
are looking for? The SURVEY and SYSTEMATIC reading puts this process into
motion. You get an overview that will "jog your memory" as you search for prior
knowledge on the subject. Ask questions about what you don't know. Make the
questions simple and general if you don't have much prior knowledge and more
specific if this is an area of study that is familiar to you. Using these questions will
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How to Use SQ4R
Systematic Reading
Think about the title: What do you know about this subject?
2. Question
Turn the title and sub-titles into wh-element question. This becomes the major
Write down any questions that come to mind during the survey.
3. Read Actively
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4. Recite
Look away from the answers and the book to recall what was read.
5. wRite
Check yourself against the text. Correct and add to your answer.
6. Review
Look over answers and all parts of the chapter to organize the information.
map) that depicts the main ideas, by drawing a flow chart, by writing a
summary,
to your life.
Chapter Four
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Study Skills
To succeed in your studies at the university you must study. Studying is revising
the notes you took during lectures, and reading text books with the aim of
important that you as a student come up with a study plan that works best for you.
We are going to discuss some of the study plans and study tips that will help you to
study better and gain good grades at the end of your undergraduate studies.
Study tips
1. Draw up a study timetable (see samples below) and block in all activities,
work, lectures, and any household or other responsibilities you may have.
Include meal times and travel time. Be realistic. This should be an actual
timetable, which is possible, not some ideal that can never be achieved.
assessment.
2. Work out your most effective study times. When do you study best?
3. Consider: Which subjects need the most study and revision? Estimate how
many hours you think you need for each subject and try to match this
4. Block in some study times, preferably 2-4 hours at a time, with 5-10 minutes
5. Start at exam periods or due dates for assignments and work backwards,
exam/due date. Make sure that you prepare for each exam over several
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days and dont fill up the last few days too heavily. Also put in any events
which may affect your study times, such as birthdays, social events and
work functions.
6. You may want to plan in detail for each study session. Write down which
lecture/topic/text you will be researching/ reviewing. This way, you can ensure
that you will cover all the required information in the times you have allocated.
Consider: What do I want to achieve in this session? (eg: summary/ notes / list
Where will I need to study? Do I need access to a computer/ the internet/ the
library?
7. If you have some smaller amounts of time available for study, consider how
See how well it works. What did you leave out? It can be changed as you go, but do
this consciously: look at what is not working, which areas you need more time in
and change the timetable. This is much better than just throwing the timetable
away. Then you can be sure that you will still cover all the material you need to.
Your prime study time(PST) is that time when your concentration is at its highest.
Everyone has a PST and they all know it. That is why some people wake up early in
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the morning to study(Such people their PST is early morning) while some stay up
late to study.
Study the subject you are having trouble with during your PST.
Remove distractions
Avoid clutter
Clutter is anything that will distract you from reading what you had scheduled to
read. Clutter includes books from other subjects, e.g. if you are studying
Literature, then mathematics, Biology and other subject books are clutter because
they can distract you from reading. Newspapers and story books are also clutter.
Anytime you have to wait for something read your short notes. You will be
able to kill two birds with one stone. You will be able to do two things at the
When in the bus going to school, read your short notes. When you are in the
It is important to note that there are other study plans that a student can use,
but we are choosing to focus on these because we feel that they are the most
applicable to our students. They can all be used simultaneously by one student.
1. Preview
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Preview is reading about the topic you are going to be lectured on before the
lecture. You are often given a course outline beforehand so that it can help you
in previewing. Preview gives you an upper hand because you will be able to follow
and understand what the lecturer is talking about. It enhances your chances of
You can also preview notes from the previous lecture so that you can
understand the link between the previous lecture and the current lecture.
Studying with Breaks also called spaced study is a very good technique for
studying. It involves studying for a period then taking a short break followed by
another study session. For example, you can study for 2 hours then take a
Spaced study is good because if used well the student will be able to lock what
they are studying in their long term memory (LTM) during the breaks. The
breaks act as a reward. Humans thrive when they are rewarded. Your mind will
During the breaks reflect on what you have studied. Do not use the breaks
negatively.
3. Group Study
Studying with a group of your friends can be both a fun and rewarding study
method. For effective studying, it is important that you choose your group
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Study groups should:
Not be the sole method of study and they are not for everyone
Chapter Five
Taking Examinations
students knowledge, skills, aptitude, and creativity among others. Examinations are
used as an evaluative tool evaluating whether ant learning has taken place.
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Examinations test the students ability to recall and re use the knowledge learnt to
create something new. An exam is an official evaluation tool used to test knowledge
question or complete a statement. Objective exams are easy to take and mark.
They test the students ability to recall what was learnt. Examples of objective
type questions include: multiple choice, true-false, matching, filling in the gaps, and
outlining or stating among others. Objective exams test the first two levels of
The weight of the questions are a less marks such as 2mk, 5 Mks.
2. Subjective These are those exam questions that require thinking and recreating
what was learnt. Subjective exams questions are essay type questions which permit
the student to organize and present an original answer. Examples: short answer
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essay, extended-response essay, problem solving, performance test items. Essay
When the weight of the exam is great. The awarded marks range from
10mks onward.
can measure
BLOOMS TAXONOMY
Bloom Taxonomy was conceptualized and proposed in the year 1956 by Benjamin
Bloom. It was a framework, classifying educational goals and objectives and levels
tiered model of classifying thinking into six cognitive levels of complexity. The
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original team members, David Krathwohl, and a student of Blooms, Lorin Anderson,
spearheaded an effort to revise the original cognitive taxonomy. The ideas applying
Blooms taxonomy in assessment was taken from this revision of Blooms taxonomy.
Testing the students cognitive level is the prime objective of any assessment
system.
The taxonomy is made up of a six level classification system that uses observed
1 KNOWLEDGE
2 COMPREHENSION
3 APPLICATION
4 ANALYSIS
5 SYNTHESIS
6 EVALUATION
These levels are what guide examination setting at the university level.
Knowledge Recall content in the exact form that it was List, define, label, identify, name
knowledge-level functioning
Comprehension Restate material in their own words, or can Describe, associate, categorise,
concept.
Application Apply rules to a problem, without being given Apply, calculate, illustrate, solve
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Analysis Break complex concepts or situations down into Analyse, compare, separate, order,
Synthesis Rearrange component parts to form a new Combine, modify, rearrange, "what-
whole. if"
Evaluation Evaluate or make judgments on the worth of a Assess, decide, grade, recommend,
Lower Order
Knowledge (Remembering)
These types of questions test the students ability to memorize and to recall
Key Words: Memorize, Define, Identify, Repeat, Recall, State, Write, List &
Name.
Comprehension (Understanding)
These questions test the students ability to summarize and describe in their own
Summarize.
Higher Order
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Application (Transferring)
Key Words: Apply, Compare, Contrast, Demonstrate, Examine, Relate, Solve &
Use.
Analysis (Relating)
patterns and relationships among parts, to subdivide information and to show how
it is put together.
Key Words: Analyze, Differentiate, Distinguish, Explain, Infer, Relate, Research &
Separate.
Synthesis (Creating)
Key Words: Arrange, Combine, Create, Design, Develop Formulate, Integrate &
Organize.
Evaluation (Judging)
Key Words: Assess, Critique, Determine, Evaluate, Judge, Justify, Measure &
Recommend.
As students you must be sensitive to identify the level of knowledge being tested
in each exam question. This will enable you to map up a road plan for answering that
question.
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The weight of the exam should also be a guide as to how much writing is needed.
Examinations are a fact of life in college. But the only time an exam should be a
trial is when you aren't prepared for it, and the best sign that you aren't prepared
is when you have to stay up all night to "cram." Cramming won't do very much for
you (except make you so tired that when you take the exam you won't be able to
Here are some tips to help you develop test taking skills:
1. Start preparing for your exams the first day of class. You can do this by
reading your syllabus carefully to find out when your exams will be, how many
there will be, and how much they are weighed into your grade.
you review over the whole quarter rather than just at exam time.
3. Reviews are much more than reading and rereading all assignments. You need
to read over your lecture notes and ask yourself questions on the material
you don't know well. (If your notes are relatively complete and well
organized, you may find that very little rereading of the textbook for detail
is needed.) You may want to create a study group for these reviews to
4. Review for several short periods rather than one long period. You will find
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5. Turn the main points of each topic or heading into questions and check to
see if the answers come to you quickly and correctly. Try to predict
in courses that have many unfamiliar terms. Review the card in random order
There are also some things to keep in mind when you are TAKING the test.
1. First, read the directions carefully!! Many points have been lost because
2. Note start and end times and divide the time you have with the questions
3. Remember to preview the test to see how much time you need to allot for
each section. If the test is all multiple choice questions, it is good to know
that immediately.
answer those first to get the maximum points. Pace yourself to allow time
each point.
6. Save time at the end of the exam to review your test and make sure you
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under the stress of exams, but it often keeps you from making needless
errors.
7. Use your first instinct. As you read a question, attempt to answer it before
reading the answers listed. After doing so, select from the list that most
8. It is recommended to bring a watch. This will help you keep track of time
If you come across a question youre not sure how to answer in the exam,
stop for a moment and take a few deep breathes (in for the count of 3 and
out for the count of 3). If you are not sure how to answer it there and then,
move on to another question. The worst thing you can do is start to panic,
because as they say stress makes you stupid. You wont be able to think
clearly.
If the instructor reviews the exam in class, make sure you attend. Many students
choose to skip class of the day of the review because "nothing is happening" that
reinforce the information one more time in long term memory. Even if you aren't
the instructor was looking for in the answers. This can help you on the NEXT exam.
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Keep in mind that there are things you can do before, during, and after exams that
will help you succeed in the class. You may want to read and complete the Test
Chapter Six
PRESENTATION SKILLS
team. A presentation can also be used as a broad term that encompasses other
to the listeners and will often contain a 'persuasive' element. It may, for example,
be a talk about the positive work of your organisation, what you could offer an
Presentation skills are the skills you need in delivering effective and engaging
as the structure of your presentation, the design of your slides, the tone of your
voice and the body language you convey. To be an effective presenter, step-by-step
preparation and the method and means of presenting the information should be
carefully considered.
a) Set your objective. A simple sentence can be a good means of defining your
purpose in giving the presentation, and will begin to determine the content.
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(Objective is a short statement which tells what you plan to achieve. For
c) Understand your audience: Try and have a basic idea of the size of the
audience and who they are. Think about what they will be expecting from the
presentation, but be realistic about this. Find out what level of knowledge
and experience those attending will have about your topic, so that you know
where to aim the material. Is the audience likely to have any preconceptions
or misconceptions about the subject that you need to address and put right?
d) Know your setting: Find out about the equipment audiovisual aids etc. that
will be available. Check out the location of the presentation; the size of the
room (to help you decide on type of seating arrangements), and other facilities.
f) Write your outline: Ask yourself: What are the main points I need to make to
get my message across? What supporting information will I need? Where will I
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Structuring Your Presentation
This is one of the most important aspects of the presentation. The structure
should be clear to both you and your audience. Develop your visual aids: For
example, will you use a flipchart, whiteboard power point, overhead projector or
of which has their merits (Hartley and Bruckman, 2002; Hargie et al, 2004; Adler
i) Introduction:
Through the introduction you should grab your audiences attention and set the
scene.
giving an anecdote,
outlining the valuable information you hope the audience will gain from the
presentation,
Your theme should be made clear from the start. Start the audience thinking about
the subject matter of your presentation by, for example, a statement of your main
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objective. It can also be helpful to present the structure to your talk, by
Select the main points that support your argument but only include as much detail
as your audience needs. Also, be aware that people will not remember too many
points. Once you have decided on the key points, organize them into a sequence
that makes sense to you. This sequence may take various forms, including being
Explain and build your points using supporting information and evidence.
iii)Conclusion:
making recommendations,
getting feedback,
getting some sort of commitment from the group to the advocated course
of action,
Finally end by thanking the group for their time and attention.
Do not end suddenly. Give your audience some idea that you are coming to a close;
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Try to end on a strong note through the use of tactics detailed above. Research
has long since shown that we tend to remember the opening and closing parts of a
Delivery
1. Impromptu: This involves giving a talk with no prior planning, and is often the
to prepare and are called on to speak at short notice. Take a few moments to
write some key points down on a card to help give you some structure, and do
not panic. Others will be aware that you had only a short time to prepare.
are familiar with, using very few notes. Extemporaneous speeches are
presentations that must be given without any notes or slides and with minimum
preparation time, usually less than 30 minutes. This involves cue cards or slides
on which you summarize the main points which you then flesh out.
more difficult when giving longer presentations in that there is a lot of material to
be memorized. However, a useful tip is to memorize the first few lines to get you
started.
However, while this can feel the safest option, try to use it as a guide as far as
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possible rather than reading it word for word, as your delivery could otherwise
sound stilted. Practice and rehearse in order to remember key points. Ultimately,
choose the method, or combination of methods, that is least stressful for you.
Techniques of Delivery
summarised as follows:
understand most of what is being talked about, they will become detached.
quickly. On the other hand, speaking too slowly is a recipe for boredom.
accomplice in the audience primed to signal when you get too slow or too
quick.
Use visual aids without placing them centre stage. Even the best of these
how this chunk of information links with what comes next helps to signpost
through listing key points (e.g. It is vital that you recognise), repeating
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Be verbally fluent. Effective public speakers do not have to be word
perfect. Nevertheless, lots of umms ahhhhs and other fillers such as you
Be varied, e.g. intersperse talk with graphs, slides or pieces of video that
knows and is familiar with and the new material being introduced.
Avoid distractions, e.g. pacing around, playing with a pen or pointer, over use
Seem natural and not contrived. This can take some time and practice.
Behave enthusiastically,
smile,
act as if you are confident and relaxed (even if you do not feel it) and make
As well as ensuring that your voice can be heard by the furthest member of
the group,
appropriate speed.
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Varying the tone, pitch, rate and other vocal features can communicate
Pause before key points and stress key parts of the sentence by using
change in tone.
2. Prepare well.
3. Be realistic. Are your standards too high? Take off the unnecessary
them and seeking the more rational view. That worst case scenario you
imagine is highly improbable, and if a less than positive outcome does occur,
Chapter Seven
NoteTaking
Effective note-taking from lectures and readings is an essential skill for university
study. Good note-taking allows a permanent record for revision and a register of
relevant points that you can integrate with your own writing and speaking. Good
note-taking reduces the risk of plagiarism. It also helps you distinguish where your
ideas came from and how you think about those ideas.
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Note taking is the practice of writing down pieces of information in a systematic
Note making on the other hand is taking notes from reading in some systematic
way.
Professor Walter Pauk of the Study Center at Cornell University describes five
essential aspects of note taking. He characterized these as the five R's of note
2. REDUCING. To reduce is to summarize. Pick out key terms and concepts. You
can make from your notes what students sometimes call "bakhra."
mwakenya. These are sheets that list, usually in outline form, the bare
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bones of a course. You will use them in reviewing by using the key ideas as
cues for reciting the details of what you have in your notes. On each page of
3. RECITING. Review lecture notes as soon after the lecture as possible. But
you will also want to review your notes before an exam and from time to time
during the semester to keep them fresh in your mind. Do so in your own
4. REFLECTING. Something that many students don't grasp is that ideas from
college courses are meant to be thought about. It is easy to fall into the
education is to help you think. Then too, if you reflect about what you are
unexpected form.
when, how, and what to review. But however you do it, reviewing is essential.
that a review, no matter how well he or she may know the material, is
To take efficient notes that you can use later require that you:
1. Use full-sized 8 1/2"x11" paper. Do not use a small note tablet. You
addition, on a single page of full-sized paper you will often see ideas or
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groups of related ideas that might not be so easily seen when spread
can't be done as well with a pencil or a felt-tip pen. Don't worry about
mistakes with a pen that makes marks you can't erase. Just cross out
the mistakes!;
3. Keep all the notes from each course together in a separate section of
large spiral notebook that has several sections. The loose leaf binder,
4. Date each day's notes and try to title the notes for each lecture;
5. Take notes on one side of the page only, leaving space at the top and
on the left-hand margin. Using only one side eliminates the bother,
when you are studying, of having to flip pages over and then flip then
margins gives you space to add to your notes later, should you so
desire;
6. Write legibly. When you prepare for a test you want to spend the time
key for these abbreviate terms in the top margin of your notes. For
lecture is over, you may want to go back and fill in the words you have
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abbreviated (again, for easier reading when preparing for
examinations).
that; the further in back of the class that a student sits, the lower
that student's grade. Students who sit in the back of the classroom,
starting on that first day of classes, those students who sit near the
door, typically represent the students who will have a difficult time
getting through the day, who will present the most problems in terms
of attendance.
There is no "magic" to the student who takes good notes, the student who,
efficiently for examinations and papers based upon the strength of their
notes. They have developed a note-taking system, and have learned to stay
with it.
Try to write down your notes in the following outline form. Start main points
at the margin. Indent secondary ideas and supporting details. Further indent
listed at the margin. Secondary points and supporting details are indented.
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Still another organizational aid: when the speaker shifts from one idea to
another, show this shift in concern by skipping a line or two, leaving a clearly
visible space.
As you can see, good listening and note-taking are special skills. When
following lectures, for example, you want to be alert to the "signals" that
lecturers give to indicate that certain material is important, that help you in
further organizing your notes for later study and review. There are five
such signals:
simply a list of items (marked 1,2,3 or with other symbols) that fit
point that will repeat itself in the material..."; or "The primary cause
was...."; or "Pay special attention to..."; or "The basic idea here is..."; or
"The thesis being advanced is..."; and so forth. You want to make sure
emphasis words, and mark imp or some other mark of your own
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choosing (one that you can quickly and easily make out) to show their
importance;
that you are to write down exactly what is being said, word for word.
This is so obvious that people sometimes forget to do it, or take it for granted and
then forget to do so. Write down any examples the teacher might provide during
the course of a lecture, and then mark them with ex. These examples help you
understand complex, abstract forms and concepts. If you don't mark them with ex
, then you are likely to forget their purpose when you later review them for study.
You do not have to write down every single example, but you should do at least one
Always write down the details that connect or explain main points. Too many
students copy only the major points the teachers puts on the blackboard. These
students don't understand that as time passes during the semester, they may (and
will) forget the specifics that serve as connecting bridges between ideas. Make
certain, then, to record the connecting details that the instructor provides. When
you do, you are much more likely to remember and recall those relationships among
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Leave Some Blank Spaces.
Leave some blank spaces for those ideas or items you miss. Immediately after
class, ask another student to help you fill in the blank spaces. A good idea during
the first week of class is to identify someone in the class you can work with. Ask
Questions.
In a word, get involved with the subject matter and the instructor. Don't hesitate
to ask questions is certain points are confusing to you. Draw the line, however, at
asking too many questions, or asking questions simply to be heard. Most instructors
frown on this type of behavior from students. But keep in mind when asking
serious, relevant questions that other students in the class probably have the same
questions in mind but are reluctant to ask them. Teachers do look favorably upon
Most students miss out on this most valuable of opportunities. They somehow
perceive it in their minds as a sort of "time out" from class. The point is that you
do not want to stop taking notes during discussion periods. There are lots of
invaluable ideas that can and do come up during informal sessions, ideas that your
instructor may not present later on. If your instructor puts notes on the board
during a discussion period, you can take that as a good sign that the material is
takes the class in a certain direction based upon a point brought up during the
discussion, then that is a strong bit of evidence that you should be taking notes.
And always keep in mind the note from the first step: when in doubt, write it down.
Nothing is more irritating to an instructor than to see students start putting away
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their notebooks and pens when there are 3-4 minutes left in the class. It is as
though the student is saying that nothing important will be said at the end. Keep in
mind that very often, because of time spent on discussions, teachers may have
critical points they want to cover in those closing minutes of class and they will use
that time to cram in that last bit of information which might just be the summary
for the entire period. Be ready to write as rapidly as you can to get down this final
rush of ideas.
Go over your notes soon after class. While the material is still fresh in your mind,
make your notes as clear as possible. A day later may be too late because
forgetting sets in almost at once. The best time to start studying your notes is
within a day after taking them. Because of the mind's tendency to forget material
rapidly, a few minutes at aside for study soon after class will give you more
learning for less time and effort than almost any other technique you can practice.
Try to Do Advance Reading (Preview) of the notes before the next lesson.
Now that you have developed your notes, you need to go over how to study class
a. Use the margin at the side or top of each page. Jot down in the
margin a series of key words or phrases from your notes. These key
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words or phrases, known as recall words , will help you in pulling
b. To test yourself on the material, turn those recall words in the margin
into questions. For instance, you might ask yourself, "What are recall
help you remember the material covered in your classes. By using this
method, you will not be left with a great deal of material to organize
and learn right before an exam. Instead, you will be able to devote
subject matter.
Chapter Eight
Writing Skills
But
What is writing?
Writing is:
A process of putting thought ,ideas and concepts into words using continuous
prose;
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A thinking process;
implicitly or explicitly
sound-spelling rules.
and capitalization.
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o Form (letter, email, summary, report, etc.)
o Audience
o Topic
o Clear
o Grammatically correct
o Have variety
o Precise
o Interesting pace
o Not be emotional
o Supported by evidence
Grammar
To be a good writer, one must e conversant with the grammar surrounding the
Sentence
Clause
Phrase
Word
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Sounds
Sounds are the smallest units in grammar. They combine to make words, words
combine to make phrases, phrases join to make clauses and clauses make sentences.
Types of Sentences
1. Simple sentences
For example:
2. Double sentence
For example:
3. Multiple sentence
For example
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Mary is going to while John is staying at home and yet they are both sick.
1. Declarative statements
Sentences which state things they way they are. They talk about the state
For Example
For example
3. Exclamative sentences
For example
4. Imperative sentences/Commands
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These are commands
For example
Shut up!
Sit down!
A good writer must be able to use variety of sentences in any piece of essay.
Variety gives a piece of writing a fast pace and makes it interesting to read.
Sentence Pattern
1. S+V+O
S V O
TRANSITIVE VERB.
2. S+V
S V
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When a verb is not followed by an object then the verb is called
INTRASITIVE VERB
3. S+V+O+O
4. S+V+O+O
For example
When a verb is followed by two objects then the verb is called a DI TRANSITIVE
VERB
5. S+V+C
For example
John is King
S V O
6. S+V+O+A
the sentence. If the adverbial is left out the sentence would still make
grammatical sense.
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For Example
S V O A
Types of Essays
or subject.
idea
1. Narrative
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(d) fiction or nonfiction
2. Descriptive writing
This is writing that is used to describe a person, a place or a thing or event. There
Cause and Effect describes how one thing causes the effect of
another
of something contains full factual and quantifiable information about it. Such
3. Expository/Explanatory writing
(a) a process
4. Argumentative Essays
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Argumentative writing is an academic writing which is also called persuasive
writing. It is a rational effort to defend or refute a claim and does not have
place for emotions, or anger. Most academic writing falls under this category.
points and presents them logically and constructively. The aim of an argumentative
writing is to persuade the audience and convince them to accept the writers point
of view. Argumentative essays are expected to be clear and coherent. The writer
1. Clarity
2. Complete
3. Accurate
6. Reasonable
7. Be based on evidence
1. Planning
Involves gathering ideas and focusing on the topic: Topic selection, gathering
ideas, extensive reading and interpretation. When planning one must ask
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What is the purpose of my writing?
Who is my audience?
2. Shaping
Considering how best to organize your ideas on pen and paper. Shaping
involves:
Outlining ideas
3. Drafting
4. Revising
5. Editing
6. Proof reading
Paragraphs
A paragraph is a selection of sentence which is related because they are all talking
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Paragraphing permits you to subdivide material into parts and arrange those parts
1. Topical
arranged around one main idea, or one topic. This is the type of paragraph you are
most familiar with. Topical paragraphs are probably the only type most student
paragraphs. They are usually found after the introductory paragraph and before
i)Must have a topic sentence which should appear early in the first few lines of the
paragraph preferably the 1st, 2nd or3rd line. The topic sentence tells you what the
paragraph is about. Because there's only one topic developed in each paragraph, there
should only ever be one topic sentence. The topic sentence of a paragraph is developed, or
ii) Unity
iii)Coherence
iv)Grammatical
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Introductions
First, they must attract the reader, influencing him/her to read the remainder of
the essay. Second, they must not only introduce readers to the essay topic but
they must also limit that topic and identify the writer's attitude toward the topic.
Every paper you write should have a main point, a main idea, or central message.
The argument(s) you make in your paper should reflect this main idea. The
sentence that captures your position on this main idea is what we call a thesis
statement. The thesis statement comes in the introductory paragraph and must be
A thesis statement must come early in your essay, e.g. in the introduction. This will
clear
specific
Short
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Types of introduction Paragraphs
1. The introduction must be a road map for the rest of your essay
2. Anecdotal
3. Regular Triangular
4. Inverted Triangle
5. Summary
6. A wise word
7. Provoking question
8. Corrective introduction
9. Historical Review
Concluding Paragraph
This should be the last paragraph in the essay. Its purpose is to bring the essay to a
graceful end. The concluding paragraph gives the writer one final chance to leave a lasting
A provocative question.
A quotation.
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Suggest results or consequences.
It is important to have a strong conclusion, since this is the last chance you have to
make an impression on your reader. The goal of your conclusion isnt to introduce
any new ideas, but to sum up everything youve written. Specifically, your conclusion
Transitional paragraph
The transitional paragraph marks a transition in the paper from one section to
the reader either that there will be a change in idea or topic or that there will be a
movement from a broad topic to a specific one. These types of paragraphs usually
are small and consist of one double or multiple sentences which begins with a
connector or a gerundive.
Example
commonly used to summarize the ideas of one part of a text in preparation for the
Chapter Nine
Library Skills
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Definition of library:
A library is an organized collection of books and other literary material kept for
specific clientele and staffed by librarians and other staff, trained to meet the
A University student is expected to read study and research in the library. A good
student visits the library often and knows how to access books in the library.
as follows:
needed and have the ability to locate, evaluate and use effectively the needed
so that students are taught problem solving techniques for life-long learning.
students and staff. The goal of information literacy is to ensure that users are
resources.
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Being able to implement the process of identifying an information need
them; and
Role of information
following areas:
Information resources
These are materials that are used as resources of information for reference,
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research, study and recreation.
Books
pages.
Newspapers
These are serial publications usually printed on newsprint and issues daily, semi
weekly or weekly containing news, editorial opinion, regular columns, letters to the
editor, cartoons, advertisements and other items of current, often local interest
to a general readership.
Periodicals
These are publications with distinctive titles containing articles, stories or other
short works usually written by different contributors, issued in soft cover more
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Journals
paginated volumes.
Most journal articles are longer than five pages and include a bibliography or a list
Journal articles in science and social sciences usually include an abstract preceding
Magazines
and are printed on glossy paper. Articles are usually short (less than five pages) un
signed and do not include a bibliography or list of references. Most magazines are
Abstracts
report and dissertation. It gives the main points in the same order as the original
work.
Index
book. It has page numbers which direct the reader to the specific page of a text
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Archival Sources
Serial Publications
Patents
application process in which the applicant (usually the inventor) is granted the
exclusive right to manufacture, use, and sell an invention for a specified number of
years the document is assigned a patent number by the patent office for future
reference.
Standards
This is a term used to describe non print materials such as films, film strips, slides,
video recordings, audio recordings, CD-ROMS, machine readable data files and
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Computerized Sources
to an audio compact disk. It is used for storing information in digital format. Once
The Internet
This is a network which inter connects computers of all types through out the
world. It enables users to communicate via email, transfer of data and program
files. The internet also enables users to find information on the World Wide Web
A Definition
To enable a person to find any intellectual creation whether issued in print or non
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The Author
The Title
The Subject
By a given Author
As to the edition
of books classification used in libraries. It was first published in the United States
in 1876 by Melvil Dewey, and has been revised and expanded through 23 major
editions, the latest issued in 2011. DCC is a system made up of ten classes, each
divided into ten divisions, each having ten sections. For example, class 600
divisions and 908 of 1000 sections in total, as some are no longer in use or have not
been assigned.
The Decimal Classification introduced the concepts of relative location and relative
index which allow new books to be added to a library in their appropriate location
based on subject. Libraries previously had given books permanent shelf locations
that were related to the order of acquisition rather than topic. The
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classification's notation makes use of three-digit Arabic numerals for main classes,
with fractional decimals allowing expansion for further detail. A library assigns a
relative to other books in the library, on the basis of its subject. The number
makes it possible to find any book and to return it to its proper place on the library
countries.
libraries in the U.S. and several other countries. The classification was invented by
Herbert Putnam in 1897, just before he assumed the librarianship of Congress. LCC
has been criticized for lacking a sound theoretical basis; many of the classification
decisions were driven by the practical needs of that library. Although it divides
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provides a guide to the books actually in one library's collections, not a
LCC Classification
Chapter Ten
Documentation
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A documentation style is a standard approach to the citation of sources that the
methods for citing references within the text, providing a list of works cited at
the end of the paper, and even formatting headings and margins. Using sources in
your research paper is an important part of building and supporting your argument.
to note that different disciplines use different documentation styles. However the
and vary in each format. Amoud University uses APA but does not restrict its
What is Citation
location of your source (Source is the book or internet site or journal you have
gotten your information from). As an acknowledgement, citing reveals that you are
A citation can appear in different formats: within the text (in-text citation) at the
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We cite when we have used other peoples works in our essay.
Why cite
Citation is important because it is the basis of academics, that is, the pursuit of
about that evidence in their own individual ways. That is, taking what is already
known, established, or thought, they use their reasoning power to create new
knowledge. In creating this knowledge, they must cite their sources accurately for
Citing sources is important because the core of academia is ideas. Citing enables us
to credit other writers for their contributions. When a writer cites ideas, that
stealing)
Using someone else's idea without giving credit, violates that person's ownership
of the idea. To understand this violation, envision the following scenario: You and
your friend are discussing some ideas from class during lunch one day, and you
discussion that afternoon, your friend brings up your observation but neglects to
point out that it is yours, not his. The professor compliments your friend on his
You likely to feel that there's something unfair about your friends claim that your
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That sense of violation you feel, the sense that something valuable has been stolen
from you, suggests why failure to cite sources hurts another person.
ideas.
How to cite
According to APA style, there are two ways to communicate to your reader that
1. In your text, you need to show that youve paraphrased or directly quoted
someone else.
2. At the very end of your paper, you need to provide a list of all the articles,
chapters, books, and websites that youve used within the body of your text.
When to Cite
When you paraphrase someone else, youre putting someone elses work
in your own words. To make that happen, you need to select only the
academic paper.
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To signal to your reader that you have paraphrased an author, you need to
indicate the author and the year that the article/ chapter/book/website was
published.
When you directly quote someone else, you need to keep all or almost all of the
original wording intact. Directly quoting others work is effective, especially when
the original wording is powerful or when there is no way for you to reasonably
To signal to your reader that you have directly quoted someone, you need to
use quotation marks around the quoted words and you need to indicate the
author, the year that the article/chapter/book/website was published, and the
1. Use active voice, the use of the personal pronoun I instead of this
2. Block quotations should be single spaced, not double spaced, and should be
APA GUIDELINES
a. Page margins are to be one inch for the top, bottom, and right side.
b. Start page numbering on the first page of text (not the title page),
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numbered at the top right margin;
c. Any tables or figures should be inserted into text, close to the place
cited (but where they are not broken by a page break) if possible.
One Author
Keller, T. E., Cusick, G. R., & Courtney, M. E. (2007). Approaching the transition to
Eight or More Authors [List the first six authors, and the last author]
Wolchik, S. A., West, S. G., Sandler, I. N., Tein, J.-Y., Coatsworth, D., Lengua,
Magazine Article
Mathews, J., Berrett, D., & Brillman, D. (2005, May 16). Other winning equations.
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General Form
One Author
Anonymous Author
PA: Saunders.
Chapter in a Book
Laursen (Eds.), Handbook of peer interactions, relationships, and groups (pp. 490-
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NOTE: Use the articles DOI (Digital Object Identifier), the unique code given
Senior, B., & Swailes, S. (2007). Inside management teams: Developing a teamwork
153. doi:10.1111/j.1467-8551.2006.00507.x
NOTE: Use the journals home page URL (or web address) if there is no DOI.
General Form
Kenney, G. M., Cook, A., & Pelletier, J. (2009). Prospects for reducing uninsured
rates among children: How much can premium assistance programs help? Retrieved
.cc.gatech.edu/user_surveys/survey-1998-10/
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Web Sites in Parenthetical Citations: To cite an entire Web site (but not a
specific document within the site), it is sufficient to give the URL of the site in
the text.
APA utilizes a system of brief referencing in the text of a paper, whether one is
Citations in the text usually consist of the name of the author(s) and the year of
When citing in the text a work discussed in a secondary source, give both the
primary and the secondary sources. In the example below, the study by
In the references page, you would cite only the secondary source you read not the
original study.
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Coltheart, M., Curtis, B., Atkins, P., & Haller, M. (1993). Models of reading aloud:
100, 589-608.
Chapter Eleven
Functional Writing
professional life. It is writing that equips a student with the necessary skills to
write documents required in both academic and professional life such as: Formal
Formal letters
Formal letters are also called official or business letters and they fulfill official
functions, such as applying for a job, apologizing to the headmaster, asking for
train our learners to write as many types of formal letters as possible. Note the
3. On the left-hand side, beginning on the line below the date is found on at
a) The position (title) of the person to whom the letter is written (e.g. manager,
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4. The way addressees are greeted (addressed), called the salutation, is written
two lines below the address, below the addressee's address, e.g.
"Dear Sir,
"Dear Madam,"
"Dear Mr . ,"
5. The subject of the letter is written two lines below the salutation, following
REF: which is in the left margin. The subject is written in capital letters and is
6. The main body of the letter follows. Notice how it is begun, the details of
7. The complimentary close is a polite, formal expression that is written before the
Sincerely.
Your Faithfully
8. Sometimes the writer may have to pass the letter through someone else for
club (patron)
In this case, "through" comes immediately below and a line after the addressee's
THRU.
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Curriculum Vitae
What is a CV?
CV stands for curriculum vitae, which is Latin for 'course of life'. It is a summary
In the USA and Canada it is known as a rsum - this is the French word for
summary.
how good your CV is. Your CV is your chance to show an employer you have the skills
and experience needed, and that you are the right person for the job. However,
the way you present your CV can have an overwhelming influence over whether your
CV is even read, let alone get you that all important interview. You will need to
consider what to include, how much detail is needed and how to make your CV stand
Construct your CV with your prospective employer in mind. Look at the job
advert or specification and think about what the job involves, and what the
employer needs. Find out about the main activities of the employer.
Tailor your CV to the job. Your CV shouldn't be your life story but should
be tailored for the job you're applying for, focusing on the parts that are
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Make your CV clear, neat and tidy. Get somebody to check your spelling
includes too much information. Your CV should be easy to read with space
between each section and plenty of white space. Use left-justified text as
it's easiest to read, using black text on good quality white or cream paper.
experiences (even the bad ones) and identify what you learned or what skills
you developed in the process. This is the picture you should present to the
employer.
Put your name and email address on every page - in case the pages of your
CV get separated.
Use positive language. when describing your work achievements use power
and achieved.
Make use of the internet for sample CVs and CV templates - to help
maximize the impact of your CV and to get inspiration for layout and tone.
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Hand-write or type your CV. This looks unprofessional and old fashioned.
divorces, failed business ventures, reasons for leaving a job, points on your
driving license. Dont lie, but just dont include this kind of information. Dont
after your interview, when the employers are convinced how much they want
to employ you.
Make your CV more than two pages long. You can free up space by leaving
out or editing information that is less important. For example, you do not
need to include referees just state they are available on request. Dont
include all of the jobs you have had since school, just the relevant ones. Add
details about your most recent qualifications, which are more relevant, but
Dilute your important messages. Dont bother with a list of schools you
attended with grades and addresses, dont include a long list of hobbies, or a
long work history. Concentrate on demonstrating that the skills they need,
what you have achieved by applying the skills you have and what benefits
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Lie - employers have ways of checking what you put is true, and may sack you
Make your CV visually appealing. Look at how others have done their CV. Ask
Start your CV with general contact information that includes your name,
address, telephone, fax, email and url (if you have a web page about yourself
as a professional).
Use formatting such as bullets, italics or bold font only sparingly and use
paper that is white, beige or a neutral color that weighs between 20# and
50#.
Don't try and do it all by yourself the first time. Seek help from others
Don't worry too much about length there are no rules on length. The CV
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Don't include the following information. These things are not necessary: age;
health.
Don't include information that is humorous. The CV is not the place for
Report Writing
information which has been compiled as a result of research and analysis of data
and of issues. Reports can cover a wide range of topics, but usually focus on
occurrence. Reports are often structured in a way that reflects the information
finding process and the writing up of the findings: that is, in a summary of the
reports are a common form of writing in every profession and academics, since the
informed recommendations are useful for decision making. A report may be a single
the occurrence.
Good reports are documents that are accurate, objective and complete.
that holds the reader's attention and meets their expectations. The true
value of the research may be judged through a report since. Thus the quality
and worth of work can be judged by the quality of the written report. Its
Must meet the needs of the readers and answer the questions in their
minds;
Must be at the right level for the readers. Some readers have an in-depth
Must have a clear, logical structure-with clear signposting to show where the
Must give a good first impression and be presented well in an orderly and
chronological manner;
The scope and style of reports vary depending on three key factors:
Functions of a Report
Judging performance
Informing change
Fact finding
Pointing Causes of problems e.g., low margins, high rate of staff turnover,
Decision Making.
Types of Reports
academicians. They are of high content and the producer and the reader are
targeted audience and taste of the sponsor. In most cases they have a
mixed audience made up of those who may understand the in-depth of the
3. Formal Report. The formal report collects and interprets data and reports
type. Many industries and disciplines need specialized reports. Within the
insurance industry and in police work, there are needs for specialized
equipment, for example, its imperative that you look closely to see which
1. Title
written in the past tense and should not be longer than 1 page. Though this
section is included in the first part of the report, it is easier to write this
introduction introduces the topic and purpose of the report or essay and
outlines your approach, i.e. the main ideas that will be developed within it.
After reading just the introduction, the reader should be able to know (i)
the purpose of the paper and (ii) the main ideas which will be covered within
it.
experimental procedures.
project/research. You can also present data using visual methods such as
6. Discussion: In this section, you can explain what the above results mean. You
can also analyze, interpret and evaluate data, note trends, and compare
should be provided.
not essential in the main chapters of the report but which need to be
1. Plan
Before putting pen to paper (or fingers to keyboard!), it is important to plan how
Define the purpose - Make sure you have carefully read and analysed the
Gather information - Use a variety of sources in your fact finding, and reference
the sources accurately. When gathering information, take into account the
following details:
Remember to keep track of each source you use, so that you'll be able to correctly
During the planning stage try to impose the tentative structure your material
will adopt. However, do not impose a structure too early; gather your ideas, assess
them, then organize and evaluate them. Once this is done, you can identify the 3 to
5 main ideas around which to structure the report or essay. The overall structure
List of references - list all sources used in preparing the report or essay
2. Write
Many people unfortunately begin the report writing process at this stage. It
becomes much easier to write a good paper after you have clarified the purpose,
Writing must begin with a rough draft of each of the main sections first. After
this, you can more easily write the introduction (outlining your approach) and the
4. Review; Once your first draft is written, it's time to refine and revise, taking
care to use a clear writing style. Finally, proof-read from start to finish; it is often
useful to ask someone else to do this, as errors can go unnoticed when you have
The final draft must be written professionally, the same way as you would speak.
Write the way you would speak in a formal professional business setting. Use the
register of your profession. Do not use jargon. Avoid complex words which you
would not normally use in everyday speech and everyday life. The material should
be capable of being understood by the average man in the street. The language and
Use short sentences. We normally say use KISS: Keep it short and sweet.
Avoid redundant words. These are flowery words. Words that do not add meaning.
Eliminate redundant words from sentences, while at the same time retaining the
full meaning of the sentence. Do not include words where their omission would
towards concise, brief reports. Briefer reports are more likely to reflect sharp
Choice of font and spacing should be double spacing, in Times New Roman 12 font.
Tables are very powerful tools for summarizing material. If they are well
similarly, are powerful communication tools. Commentary should come before (not
after) tables and figures. However, there are occasions where comments may
3. Use connectors;
6. Correct spelling.
1. Memos
tone, and its length ranges between a sentence or two to several pages. Most
receiver, the date, subject and location in case the memo refers to an event. A
2. Letter Report
Letter reports are usually one-page documents used for external communication
purposes. They are in block format and include standard features of letters, such
as the senders address, receivers name and address, date, salutation, body,
company letterhead.
3. Formal Reports
and findings to a range of internal and external readers. Most formal reports
contain a title page, cover letter, table of contents, list of tables and illustrations,
executive summary, an extensive body and references. The title page lists the
name of the report, date of completion and name of author or company. The cover
letter summarizes the purpose of the report, its importance and any required
follow-up action needed. The table of contents lists the major topics in the report
along with their page numbers. The executive summary highlights the report's main
points, the report body also may include conclusions and recommendations, and the
4. Semi-Formal Reports
Business Plan
idea in an objective, critical, and without being emotional. A plan can be meant for
external purposes and so must be very formal. If you intend to present the plan to
outsiders as a financing proposal then the presentation quality must be formal and
When one is planning to write a business plan, one must ask the following questions:
A plan provides an operating strategy to assist you in running the business and
A plan communicates your idea to others, serves as a selling tool, and provides
Writing a Business Plan takes a lot of time especially if it is for a new business that
and Marketing aspects of the business. Although thorough, this section must also
Section Two includes financial projections and describes in numbers the outcome
of your business strategies and plans. Your financial projections should be based on
facts and research, not wild guesses. Be prepared to justify your numbers.
sections. This sections contents will vary with your type of business.
delegating it to someone who is not a key member of the company will result in an
inferior plan.
A business with no plan (or a poor plan) is a leading cause of business failure. A
Submitting a rough copy, (with coffee stains and typos) tells the reader that
Unsubstantiated assumptions can hurt a business plan; the business owner must
Too much blue sky - a failure to consider prospective challenges will lead the
statements of strategy (We will provide world class service and the lowest
No indication that the owner has anything at stake. The lender expects the
willing to stand behind his or her company, then why should the bank?
Starting the plan with unrealistic loan amounts or terms. Do your homework
Too much focus on collateral. Even for a cash-secured loan, the banker is looking
toward projected profits for repayment of the loan. Cash flow should be
Table of Contents
A. Description of Business
B. Products/Services
C. Market Analysis
D. Marketing Plan
E. Location
F. Competition
H. Personnel
Aim for clarity and simplicity in this part. Too much detail gets in the way of the
main ideas. Test Can you explain your basic business idea?
Basic Questions:
B. Products/Services
In this section, describe your product offering. This will include details of product
features and an overview of unique technology or processes. But dont stop there
and dont focus too much on technology. You must also describe the product
For most businesses, the products/services are not totally unique. If yours are,
take advantage of this while you can and plan for the competitive battles that will
come.
If your products/services are not unique, you must find a way to position your
Basic Questions:
C. Market Analysis
For start-ups or existing businesses, market analysis is important as the basis for
the marketing plan and to help justify the sales forecast. Existing businesses will
greater challenge since they will rely more on market research using libraries,
all cases, make sure your market analysis is relevant to establishing the viability of
Basic Questions:
D. Marketing Plan
In this section, you include the highlights or your detailed marketing plan. The
What are you selling? (What benefits do you provide and what position or image
do you have?)
How will you reach your Target Markets and motivate them to buy?
Product Strategies
Pricing Strategies
1) What will be your pricing strategies? (For example: Premium, Every Day
2) How will you compare with competition and how will they respond?
5) Is there anything about your business which insulates you from price
competition?
Promotional Strategies
2) How will you reach your Target Markets? (What Media will you use?)
3) How will you motivate them to buy? (What Message will you stress?)
4) What is the cost and timetable for implementation of the marketing plan?
E. Location
Locations with greater customer traffic usually cost more to buy or rent, but they
require less spending for advertising to attract customers. This is especially true
Basic Questions:
where the customer does not purchase while physically at the business address,
less location detail is needed. Modify the location section to fit your situation. In
some cases, a good location may be one close to suppliers, transportation hubs or a
F. Competition
"Who is your competition?" is one of the first questions a banker or investor will
ask. Business by nature is competitive, and few businesses are completely new. If
Basic Questions:
2) How will your operation be better (and worse) than your competitors?
3) How are competitors doing? What are their sales and profits?
Principals should be included in supporting data. If your business will have few
employees and rely heavily on outside professionals, list these key people and their
Basic Questions:
H. Personnel
quality employees. The amount of emphasis in your plan will depend on the number
Basic Questions:
2) What skills must they have? What training will you provide?
This section is important whether you are seeking a loan, outside investment
Basic Questions:
3) How will the loan or investment make the business more profitable?
7) What rate of return is possible for the investor? (Note: If your business plan
will be presented to private investors, seek legal counsel to be sure you are in
- Income Statements
Determine how much capital the company needs and how it will be used
Demonstrate the business can generate the cash to operate and re-pay loans
Section One (the written section) before attempting the financial section. In the
written section, you will develop and describe your strategies for the business.
In the financial section, you will estimate the financial impact of those strategies
monthly basis for at least the first twelve months or until the business is
profitable and stable. Activity displayed beyond the monthly detail may be in
summary form (such as quarterly or annually.) The forecast period for most
Before you start developing projected financial statements, gather the suggested
information on the following pages. The personal computer is an excellent tool for
financial projections; and those with a good background in accounting and personal
computer spreadsheets may want to create their own financial forecast model.
(There are also some specialized software programs which have basic templates to
Existing businesses will rely heavily on past financial results as the basis for their
Industry data from public sources and trade associations, personal interviews with
analysis, etc.
For items 1 and 2, use the following Fixed Asset/Start-up Expense List.
1) Estimate fixed asset requirements for the first year. Include Land,
begin operation such as legal fees, licenses, and initial marketing costs.
For item 3, use the following Unit Selling Price and Cost Analysis sheet.
3) Define each unit of your product or service and estimate the selling price
and direct cost per unit. In the appropriate places on the form, estimate Cost of
number of units.) Consider how start-up, marketing, and seasonal factors affect
sales.
5) Estimate monthly Cost of Sales and Gross Profit based on the percentages
6) Estimate and itemize fixed expenses by month for at least one year.
forecast.
8) Describe your credit, sales, and collections policies. If you will make sales on
credit, estimate the number of days after the sale before the average customer
pays.
9) Describe how fast you must pay your vendors for any items you will purchase.
Minute Writing
Minutes are also referred to as protocols or meeting notes. Taking Minutes forms
an essential part of most meetings and are the immediate written record of a
related responses or decisions made about the matters discussed. Minutes are a
summary of what has been discussed during a meeting. They are authentic
documents which must be taken seriously especially because they can be used in a
court of law.
They are taken during a formal meeting of the board of directors or shareholders
of a corporation, such as initial and annual meetings. Taking minutes is a skilled job
because the minute taker has to follow what can be confusing and inarticulate
debates and summarise accurately what was said. Meeting minutes are effective
distributed in time. The main problem with reports is that they take a long time to
be written down and after the meetings they must be sent quickly to let everyone
Functions of Minutes
2. To record Action Points, i.e., what actions have been decided upon, who is
1. Preparation/Planning
This is the time when the actual recording of minutes takes place. Minutes can be
After the meeting the minutes should be checked with the chairperson to confirm
accuracy and then circulated to all attendees and anyone else affected by any
decisions taken at the meeting. One single email can be sent to everyone present at
Agenda items
Actions or tasks
Future decisions
At the top of the meeting minutes, put the agenda below the title. Its easier to
take minutes when you know what exactly youre expected to accomplish in the
meeting. If youre not sure about the agenda of the meeting, ask.
List everyone who attends. Get names of people you dont know up front, since youll
need their names as you record the meeting. You should pass around
an attendance sheet. Dont forget to include anyone whos attending the meeting
By capturing the time start and date in the meeting minutes, you can begin to see
if there is a systemic issue with timely starts and bring this concern to the
Taking meeting minutes is not like the 1960s movies where the secretary comes
into the boardroom and sits quietly not participating in the meeting. Youre
What is discussed
What is decided
What is accomplished
or some other shorthand). If a decision was made, state it before describing how it
came to pass. In todays world of inattention, get to the point first then tell the
story. The meeting minutes should not be a full transcript; they should just enough
Its important to record not just what was decided, however, but how and by whom.
Was the decision the result of a team vote, a consensus, or a decider who made
the decision for the group? Oftentimes when an organization struggles, it looks for
helps ensure that individuals are not blamed for group decisions.
What actions need to be taken? The actions must be specific so that when
you or others look back at these minutes they know exactly what is
expected.
A DRI control the actions, drives it forward, and ensures it doesnt fall
What resources are needed? Too often actions are initiated and decisions
are made without the necessary resources to complete the actions. This is a
determine the resources required and provide advance approval for the them
if possible.
When will the action commence and end? Often leaders become annoyed
because they remember making a decision and then forget when they should
be seeing progress. By both putting a start date and end date, it creates
When will the DRI report back? Indicate whether the DRI will be
How should the DRI report Back? Some organizations will want formal
participants find out the form the reporting back to the team should take.
Things which matter most must never be at the mercy of that which matters
least, said Aristotle. Typos and grammatical errors sometimes distract readers
from what matters most. Check for errors, and also make sure the minutes are
You should aim to get the minutes out within an hour of the meeting and at latest
by the end of the day. By providing the feedback quickly, you will elevate the
Attach any handouts or documents electronically, so that all participants and non-
When distributing meeting minutes, ask a question via e-mail to the participants, so
that they will have to look at the minutes to respond. If you dont ask a question,
they will likely allow the email to be consumed by a flood of other equally important
emails. You might ask if you got a particular point correct, or if you got the
Reference
2012.
Kalish, Karen. How to Give a Terrific Presentation. New York: AMACOM, 1996.
for Empowering the Internet Generation: Ninth Edition. New Delhi: Tata
McGraw-Hill, 2002.
Lesikar, Raymond V., & John D. Pettit, Jr. Report Writing for Business: Tenth
Morgan, Dana. 10 Minute Guide to Job Interviews. New York: Macmillan, 1998.
Prasad, H. M. How to Prepare for Group Discussion and Interview. New Delhi:
Rogers, Natalie. How to Speak Without Fear. London: Ward Lock, 1982.
Seely, John. Writing Reports. New York: Oxford University Press, 2002.
Third Edition. New Delhi: Tata McGraw-Hill Publishing company Limited, 2007.
Thorpe, Edgar & Showick Thorpe. Winning at Interviews. 2nd Edition. Delhi:
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