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    THE Telecom Factory

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    Hesham Abd-Alrahman
    The document discusses strategies for pricing and production at a telecom factory. It addresses (1) defining customer segments and their needs, (2) changing the production line to focus on communication, media, and social engagement, and (3) using various pricing models including cost-based, value-based, and perception-based pricing while considering competitors and customer lifetime value. The key lessons are that pricing requires understanding customer economics, using big data to maximize value for both business and customers, and focusing delivery channels geographically.

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    THE Telecom Factory

    Uploaded by

    Hesham Abd-Alrahman
    23 views18 pages
    The document discusses strategies for pricing and production at a telecom factory. It addresses (1) defining customer segments and their needs, (2) changing the production line to focus on communication, media, and social engagement, and (3) using various pricing models including cost-based, value-based, and perception-based pricing while considering competitors and customer lifetime value. The key lessons are that pricing requires understanding customer economics, using big data to maximize value for both business and customers, and focusing delivery channels geographically.

    Original Description:

    WHAT DO WE PRODUCE & SELL IN TELECOM?

    Original Title

    dd8c25c2-9120-4e99-8e4a-bfd6d8a80d5e-160209135659 (1)

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    The document discusses strategies for pricing and production at a telecom factory. It addresses (1) defining customer segments and their needs, (2) changing the production line to focus on communication, media, and social engagement, and (3) using various pricing models including cost-based, value-based, and perception-based pricing while considering competitors and customer lifetime value. The key lessons are that pricing requires understanding customer economics, using big data to maximize value for both business and customers, and focusing delivery channels geographically.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    23 views18 pages

    THE Telecom Factory

    Uploaded by

    Hesham Abd-Alrahman
    The document discusses strategies for pricing and production at a telecom factory. It addresses (1) defining customer segments and their needs, (2) changing the production line to focus on communication, media, and social engagement, and (3) using various pricing models including cost-based, value-based, and perception-based pricing while considering competitors and customer lifetime value. The key lessons are that pricing requires understanding customer economics, using big data to maximize value for both business and customers, and focusing delivery channels geographically.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 18

    THE

    TELECOM
    FACTORY
    WHAT DO WE PRODUCE & SELL IN TELECOM?

    ?
    EXPERIENCE 3G / 4G / 5G
    SERVICE HYBRID / POSTPAID / PREPAID
    CONNECTIVITY WIFI / LEASEDLINE
    CONVINIENCE
    ETCETRA
    CHANGING PRODUCTION LINE @ TELECOM FACTORY

    COMMUNICATION ENABLER MEDIA IDENTITY


    INFOTAINMENT
    SOCIAL
    ENGAGEMENT
    Mr. Money says;
    STEP 1: Define customer segments
    STEP 2: Identify their need
    STEP 3: Prepare GTM
    STEP 4: EXECUTION ~ EXECUTION
    PRICING
    WHICH MODEL DO YOU USE!

    COST COMPETITIVE
    PRICING
    PLUS

    VALUE Lifetime
    BASED
    PRICING VALUE

    Competitive PERCEPTION
    positioning PRICING
    .
    & LTV
    DEFINING THE MODELS

    When applied in
    isolation
    it could destroy
    value
    LETS TAKE AN EXAMPLE
    THE FIRST 3 STEPS
    THE RIGHT LEVERS to CHOOSE
    based on PRICING STRATEGY RATIONALISE TO BE CONSISTENT

    MUST Simulate with


    Economic model
    AND TEST BEFORE you
    SCALE

    TARIFF

    COMPA
    RATOR
    PERCEPTION PRICING
    Dynamic discounting Link
    to your Value
    strategy share
    SMART bundles
    Market
    share ?
    Segmented Combo

    Geographic / granular
    implementation is key
    Mr. Money says;
    PRICING IS NOT A ONE-OFF EXERCISE BUT A DAY TO DAY RESPONSIBILITY

    CAUTION: DONT CAUSE A PRICE WAR


    SUMMARY
    Pricing is about CUSTOMER ECONOMICS

    BIG DATA is crucial to get DRIVE VALUE for BUSINESS & CUSTOMER

    DELIVERY CHANNEL with GRANUAL focus


    THANK YOU
    BACKUP
    I Under
    II Optimal
    III Over
    Lifetime Value based pricing simulation
    SO WHATS YOUR STRATEGY

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