Introduction to Veeva

Veeva Professional Services

Copyright 2012, Veeva Systems. All rights reserved.

 Module Objectives

Introduce Software as a Service and Veeva

Describe the advantages of SaaS
Define Veeva
Discuss the Veeva and Salesforce.com application architecture
Introduce Veeva Products
VBioPharma
iRep / CLM
VMobile Tablet
VMobile Blackberry
VMobile PDA
VMobile iPhone
VInsights
Review SFDC Resources and Veeva Product Guides
2 Copyright 2012, Veeva Systems. All rights reserved.
 SaaS and Veeva

Copyright 2012, Veeva Systems. All rights reserved.

 What is Software as a Service (SaaS)?

Software as a service (SaaS, pronounced [ss])

Sometimes referred to as "on-demand software"
A software delivery model in which software and its associated data
are hosted centrally typically in the (Internet) cloud
Accessed by users using a web browser over the Internet
Customers pay a monthly license fee per user

4 Copyright 2012, Veeva Systems. All rights reserved.

 Technical Advantages of SaaS

Client Server/Platform Model

Complex
Heavy infrastructure
Difficult to update
SaaS
Scalable
More reliable
User-based license
Multiple yearly releases of new functionality
Activities managed from central locations
Eliminating maintenance efforts
Easy to push out system wide upgrades

5 Copyright 2012, Veeva Systems. All rights reserved.

 What is Veeva?

Veeva Systems is the leader in SaaS based CRM solutions for

the global life sciences industry
Our customers achieve the fastest time to value through the
deployment of fully functional, pre-validated CRM
applications that are:
Flexible
Simple to deploy
Inexpensive to operate
Provide a superior user experience

6 Copyright 2012, Veeva Systems. All rights reserved.

 SaaS Creates Fast Time to Value

Veevas solution is built on the Force.com platform

Force.com platform provides the infrastructure and
development utilities that accelerate the time associated
with deploying an application
Force.com provides
Access
Database
Security
Data redundancy/backups
New releases
Development utilities provided via configuration

7 Copyright 2012, Veeva Systems. All rights reserved.

 The VBioPharma Architecture

8 Copyright 2012, Veeva Systems. All rights reserved.

 The VBioPharma Architecture

Veeva
Pharma-optimized data model
Pharma-specific application logic
Pharma-specific user interface controls
Offline applications
Sales Data Reporting

Force.com
Configuration utilities and Metadata
Ad-hoc Reporting
Maintenance
Data Storage

9 Copyright 2012, Veeva Systems. All rights reserved.

 Veeva Product
Suite

Copyright 2012, Veeva Systems. All rights reserved.

 Veeva Product Suite VBioPharma

Web browser-based product

Must be connected to Internet
Designed for Administrators, Managed Markets and
Medical Scientific Liaisons
Most robust Veeva product
Provides access to all Veeva functionality
All administration and configuration is done
Does not support signature capture

11 Copyright 2012, Veeva Systems. All rights reserved.

 Veeva Product Suite iRep (iPad Application)

First truly integrated Customer Relationship Management

(CRM) and Closed Loop Marketing (CLM) solution
Mostly used disconnect from a local database
Users can go online if they have internet connection
Requires synchronization with server
Leverages same configuration as VBioPharma online
Supports signature capture

12 Copyright 2012, Veeva Systems. All rights reserved.

 Veeva Product Suite VMobile Tablet

Provides many of the same functionality as VBioPharma

online application
Used disconnected from a local database
Requires synchronization with server
Leverages same configuration as VBioPharma online
Supports signature capture

13 Copyright 2012, Veeva Systems. All rights reserved.

 Veeva Product Suite VMobile PDA

Companion application of the VBioPharma online

application
Runs on a Windows Mobile 6 device
Enables sales reps to execute their weekly sales call
agenda, including:
Reviewing account profile data
Recording calls with details, key messages, promotional items
Used disconnected from a local database
Requires synchronization with server
Supports signature capture

14 Copyright 2012, Veeva Systems. All rights reserved.

 Veeva Product Suite VMobile iPhone

Companion application of the VBioPharma online

application
Enables sales reps to execute their weekly sales call
agenda, including:
Reviewing account profile data
Recording calls with details, key messages, and promotional items
Must be connected to Internet (3G or Wifi)
Does not support signature capture

15 Copyright 2012, Veeva Systems. All rights reserved.

 Veeva Product Suite VMobile Blackberry

Keeps mobile Sales Reps in touch with the latest data

Users can execute their weekly schedule including:
Reviewing account profile data
Recording calls with product details and key messages
Used disconnected with a local database
Requires synchronization with server
Does not support signature capture

16 Copyright 2012, Veeva Systems. All rights reserved.

 Veeva Product Suite Comparison

VBio iRep VMobile VMobile VMobile VMobile

Pharma Tablet PDA iPhone Blackberry
Can Work Offline No Yes Yes Yes No Yes
Requires No Yes Yes Yes No Yes
Synchronization
Signature Capture No Yes Yes Yes No No

17 Copyright 2012, Veeva Systems. All rights reserved.

 Veeva Product Suite VInsights

Designed as an extension of the Veeva CRM application

Prebuilt embedded analytics that are seamlessly integrated
in the Veeva CRM application
Empowers users with the right information, at the right time,
in the right location including:
Sales Data analytics and pre-built reports, such as
Rx and Sales Trends
Market Share Trends
Top 10/5 Payers
Top 10/5 Payers by Product
Rx and Sales Growth by Product
Average Rx and Sales by Product

18 Copyright 2012, Veeva Systems. All rights reserved.

 Veeva CRM Language Packages
The following language packs are available for out-of-the-box
translation of the applications:
Chinese (Simplified) German
Chinese (Traditional) (v13) Greek
Czech Hungarian
Danish Italian
Dutch Japanese
English Korean
Finnish Portuguese (Brazil)
French Russian
Thai Spanish
Vietnamese Swedish
Turkish (v14) Polish (v14)

Log a case with Veeva Support to enable multiple languages

19 Copyright 2012, Veeva Systems. All rights reserved.

 Resources

Copyright 2012, Veeva Systems. All rights reserved.

Salesforce.com Resources Developer Classes

Great for Veeva users who want to create applications or

customize existing ones
Building applications with Force.com and Visualforce
Customize multi-user applications with clicks rather than code
Define the applications data model
Customize the user interface
Create advanced workflows and validations
Automate business processes
Manage data
Create custom reports
Register for this week-long course at sites throughout the
U.S.
http://www.salesforce.com/services-training/training_certification/

Copyright 2012, Veeva Systems. All rights reserved.

Salesforce.com Resources

Help & Training

Pre-recorded trainings
Documentation
Developerforce.com
Trust.salesforce.com
Salesforce.com Blog

Copyright 2012, Veeva Systems. All rights reserved.

 Veeva Support Site

Each Veeva product has it own product guide

Guides can be downloaded from the Veeva Support site
Customers must have login to access the support site and
download guides
Partners obtain support login when they start working on projects
Veeva Employees can download guides from Support Site or from
Egnyte
Veeva support site URL:
http://www.veevasystems.com/support

23 Copyright 2012, Veeva Systems. All rights reserved.

 Module Summary
Introduced Software as a Service and Veeva
Described the advantages of SaaS
Defined Veeva
Discussed the Veeva and Salesforce.com application architecture
Introduced Veeva products
VBioPharma
iRep / CLM
VMobile Tablet
VMobile Blackberry
VMobile PDA
VMobile iPhone
VInsights
Reviewed SFDC Resources and Veeva Product Guides
24 Copyright 2012, Veeva Systems. All rights reserved.
 Labs
No labs

25 Copyright 2012, Veeva Systems. All rights reserved.